Transform Your Print Ads into Amazing Interactive Ads - wowso.me

Is Augmented Reality the Future of Interactive Advertising?

Conversation about Augmented Reality has exploded in the past year, used in a huge number of ways; from military to medical to education; and not forgetting Pokémon Go.  And now, with businesses always on the look-out for new ways to reach and engage their customers, AR is becoming the latest channel to advertise brands and products. Before delving into the many examples that AR is being used in interactive advertising, let’s explain what AR is.

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What is Augmented Reality (AR)?

AR involves placing a virtual layer over the user’s existing real world view. The digital world is therefore integrated with the real world, all in realtime. By 2022, the global augmented reality market is expected to reach almost $90bn. This technology is designed to immerse the user, and so increase their engagement – making it the perfect tool for advertising.

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How is AR transforming Interactive Advertising?

Print The print medium has undoubtedly suffered in the past 30 years, but AR start-up WOWSOME believe it is not the medium itself that is no longer relevant, but its form – static. By pointing your Smartphone at print content through the WOWSOME app, these static mediums come to life in the form of video, 3D, animations and much more – all through AR. For example, hold your phone over an image of a home in a real-estate brochure like seen below, and you can view a video of the interior of the house. http://wowso.me

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Billboards Billboard ads can be an effective channel to reach your audience, but living in such a fast-paced world, they can all too easily fade into background. However, AR can help solve this. As a British Airways flight flew over the board, a BA ad began depicting a child looking up and pointing to the actual plane in the sky as it flew past – merging the real with the virtual. It was a great success with the official video generating over 1.5 million views on YouTube http://wowso.me

Bus Shelters Back in March 2016, JCDecaux, the largest outdoor advertising company, was contracted to install 1000 HD digital screens across London’s bus shelters. Although considered a huge step forward in the interactive advertising industry, AR tech is taking this even further, as exampled by Pepsi. At a bus shelter on New Oxford Street in London, Pepsi installed what appeared to simply be a glass screen, but was in fact an AR display. So as Londoners sat waiting for their bus and looked through the glass, AR visuals appeared in front of the real-world street.

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Storefronts One of the more common examples of AR interactive advertising, many high-streets are trialling AR-based storefront displays. Online luxury fashion retailer Net-A-Porter were one of the first to do so, creating AR storefronts in 2011 in a number of capital cities to promote the new Karl Lagerfield collection. When viewed through a mobile device on the Net-A-Porter app and users could then enjoy catwalk videos, 360 degree product views and a built-in a checkout feature for immediate purchasing. http://wowso.me

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It gained great awareness and engagement, encouraged sales and cleverly encouraged downloading of their app. Expect to see much of this tech in the future. People would not search Google for their nearby post office or coffee shop – they would simply hold their phone or wearable up to see that information augmented onto the street in front of them. Whether this becomes reality is impossible to determine. However, as awareness and technology develops, it seems inevitable that we will see more and more AR interactive ads around us.

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For more details visit : http://wowso.me Find us on: https://www.facebook.com/wowsomeapp/ https://plus.google.com/+WowsoMe-Augmented-Reality-Marketing https://www.linkedin.com/company/wowsome https://www.youtube.com/channel/UCw29WkOASUCIZgop-saHD9Q https://twitter.com/WowsomeApp http://wowso.me