Integrated Marketing Solutions

DO YOU WANT TO INCREASE YOUR MARKETING RESPONSE RATES? Delivering personalised and relevant cross-channel communication to your target audience.

With the explosion of new communication channels in today’s fast-paced, digital environment, the good old-fashioned, friendly and personal customer relationships people used to have are now a real challenge to forge and develop.

OFFERS A POWERFUL MARKETING PLATFORM FOR DELIVERING CROSS-CHANNEL COMMUNICATIONS ACROSS PRINT AND DIGITAL MEDIA CHANNELS THAT ARE PERSONALLY RELEVANT AND CREATIVELY ENGAGING. We assist our clients leverage their data to deliver a consistent brand experience across the different touchpoints that can build trust and boost loyalty over the entire customer lifecycle.

Whether a campaign consists of digital alone or a combination of print and digital media, with the data is always synchronised across all the channels enabling a truly holistic brand experience.

1

CREATE PERSONALISED CONTENT FOR EVERY CHANNEL

Allows us to deliver exceptional and disruptive cross-media campaigns by including a combination of variable data print, personalised websites and videos, images personalisation, social media sharing, QR codes and more.

EMAIL

2

WEBSITES

PRINT

SMS

SOCIAL MEDIA

VIDEOS

EXPERIENCE THE BENEFITS IMPROVE RESPONSE RATES Improve your campaigns by making them more relevant and tailored through customisation and efficiency.

AUTOMATION Fully automate your entire customer journey in order to deliver engaging cross-channel communication.

NO UPFRONT INVESTMENT Create and execute campaigns with without additional overhead costs or capital investment.

SYNCHRONISED DATABASE Whether it’s print, email, online or social, lets you reach your target audience across multiple channels with a single synchronised database.

REPORTING Monitor activity and track your success with our convenient reporting dashboard which analyses every campaign and every channel in real time.

3

COMMUNICATION CHANNELS DYNAMIC PRINT Hey Naomi, Don't miss the boat!

Come and find out about the holiday of your dreams... opm3.worldwide.com.au/globaltravel/Naomi

Variable Data Print (VDP) is the production of printed pieces with variable information, including text, images and/or graphics tailored to each recipient. Often, in a cross-media campaign, the print piece contains a unique link to a personal microsite or personalised URL (PURL).

PERSONALISED WEBSITES A PURL is a unique Web address and includes a unique identifier as part of the URL link for each individual.

Creates PURLs that lead to personalised landing pages, which hold content specific to each individual. Information obtained through the Web interaction can be used to instantly update the recipient’s data and be reflected in the next printed or online communication.

PERSONALISED VIDEOS Personalised videos get noticed, evoke actions, and translate into results. Any type of customer data can be personalised within the video.

Incorporate variable text, images, and other footage with exciting special effects like animate, wiggle, shatter, blur, warp, distort, and more. Variable content is intelligently imported from a linked data source. Automatically render batches of dynamic movies, one for each record in the data source.

4

EMAIL Email marketing is a cost-effective and immediate response-driven communications method. Using the built-in email functionality, combine email with other personalised print or online media to maximise the marketing effectiveness. Include a PURL website as a means to provide or gather additional information.

MOBILE MARKETING (SMS) SMS triggers can be programmed for sending automatic messages, such as personalised SMS ‘thank you’ and confirmation notices. Mobile marketing can also include mobilefriendly websites driven from QR codes, and can be a very effective, response-generating component in an integrated cross-media campaign.

Ahoy there Phillipa!

Onboard and onshore activities for all ages will make your next cruise memorable for the entire QR CODES family.

One effective tool for connecting print 'Round and online World Travel and Blue Star Line invite you to a(QR) FREE information campaign components is a quick response code. evening where you will discover more about the cruising holiday A QR code automatically links to static of oryour personalised dreams. websites, pictures, videos, product reviews, socialand book any cruise within 6 If you attend months, you'll qualify for a wide range of media sites and more. shore trips worth $500!

If not delivered within 7 days, please return to: PO Box 123, Sydney NSW 2000, Australia

One attendee will win a 7 night cruise in the South Pacific!

Phillipa Williams 9 Mayflower Dr Melbourne vic 3018

Register at: opm3.worldwide.com.au/globaltravel/Phillipa

REFER-A-FRIEND OR SOCIAL MEDIA SHARE Turn your campaign into an extension of your sales force and make it viral.

The refer-a-friend and social media share features automatically enable those referred by the original customers to experience the same campaign, while rewarding the original customer for the referral.

Refer-a-Friend and Social Media Share features allow for a built-in, on-demand notification to the friend and the referrer.

5

STORYBOARD, VISUALISE AND AUTOMATE CROSS-CHANNEL CAMPAIGNS Plan, collaborate, automate and monitor cross-channel, individualised communications campaigns. Marketing teams, agencies and clients can collaboratively plan, build and review cross-media campaigns, using the highly-visual campaign tool and intuitive user interface.

All stakeholders involved in the marketing campaign can now accurately preview the various touchpoints of a campaign before finalisation and execution.

PLAN

6

BUILD

REVIEW

AUTOMATE

MONITOR

The digital storyboard for your cross-channel campaigns

7

TRACK CAMPAIGN PERFORMANCE Executing cycles of outbound and inbound communications will help you collect invaluable voice-of-customer response information, which can be used to revise subsequent communications.

Use what you have learned about the recipients to deliver more relevant communications, strengthen customer relationships, and drive more growth and revenue to your business. With analytics, measure and chart customer responses and results from all angles.

Measure and chart customer responses and results from all angles

8

Test drive the power of

At Worldwide, our commitment to innovation and technology provides you with a platform that has the ability to transform the way you communicate to your customers.

Let us show you how your customers can be communicated to as individuals in a timely and relevant manner, creating a truly consistent and holistic brand experience.

IN TODAY’S FAST PACED WORK ENVIRONMENT HOW COULD YOU AFFORD NOT TO? For a free demonstration of what please contact us.

can do for your business,

9

worldwide.com.au