WORLD TRUCK RACING PROMOTION - April 2018 by WORLD TRUCK RACING PROMOTION

April l 2018 â&#x20AC;&#x201D; Publication 4 l 2018

TRUCK RACING

online magazine

PROMOTION

# WORLDTRUCKRACINGPROMOTION

PUBLISHER: SOCIAL MEDIA 4YOU l EDITOR: Mgr. Silvia Barta

WORLD TRUCK RACING PROMOTION online magazine It is an Internet magazine that is published in digital form once a month. Its content focuses on the worldwide promotion and advertising of truck racing on race circuits as well as associated truck shows and truck festivals. In this magazine, you will find mostly photographs capturing the atmosphere of competitions, their results and course. The main attention is paid to the key actors, competition teams and their sponsors whose support is absolutely crucial for the existence of these automobile competitions. Considerable favour is dedicated to the presentation of beautiful trucks which any of us likes to look at. In cooperation with the magazine ČESKÝ TRUCKER, it actively promotes its clients in selected international competitions. The Internet magazine WORLD TRUCK RACING PROMOTION is propagated and distributed worldwide through its own websites on social networks such as Facebook, Google+, YouTube, Flickr, Tumblr, Linkedin, Pinterest, VKontakte, Twitter and Instagram. Because it is present on social networks, its online updates and discussions over its content are ongoing. The supplier of own photographic materials from various automobile competitions is the magazine ČESKÝ TRUCKER, under whose name they are published in the Internet magazine WORLD TRUCK RACING PROMOTION. Photographic material which is taken over from other authors respects copyright. Its publisher is SOCIAL MEDIA 4 YOU, a business, advertising and marketing company based in the Czech Republic.

The editor-in-chief is Mgr. Silvia Barta. E-mail: silviebarta@seznam.cz Mobile: +420 702 995 783

Magazine for downlod at: issuu.com/worldtruckracingpromotion 4

TEAMINTRODUCTION

TEAM INTRODUCTION Team BUGGYRA is one of the most successfull teams among the European platform of Truck Racing. Team with its Technology Center based in the Czech Republic, Dubai and Singapore, ranks with its progressive technology among the World‘s leading developers of special technologies. After 11 European titles, 5 World Speed records and 5 Stage Victories on Rally Dakar and Silkway Rally is team BUGGYRA very well recognized over the World.

Historical key-points of BUGGYRA team:

 2x Stage Victory on Rally Dakar Martin Kolomý (TATRA)

– Rally Dakar 2016, 2017

Martin Kolomý (TATRA)

– SWR 2017

 3x Stage Victory on Silk Way Rally  11x EUROPEAN champion

in RACE category of individuals (2007, 2008, 2009, 2017) in RACE category of teams (2007, 2008, 2009, 2015, 2017) in SUPER RACE category of individuals (2002,2003)

 5x World Speed Record 1km (flying start) 1km (standing start) 100 km (standing start) 100 Miles (standing start) 1h (standing start)

281,723 km/h – Dubai 2004 (UAE) 171,878 km/h – P. Týnec 2008 (CZECH) 185,316 km/h*– Dekra Test Oval 2013 (GER) 186,755 km/h*– Dekra Test Oval 2013 (GER) 187,518 km/h*– Dekra Test Oval 2013 (GER)

PLATFORM INTRODUCTION BUGGYRA team is the unique platform combining 2 truck categories and is the only team in the entire motorsport field with such a wide range of activities, such as: - CIRCUIT RACING - RALLY RACING

in Europe (FIA ETRC) and in China (CTRC) in Asia and Europe (FIA Cross Country Rally World Championship and Silkway Rally) and in Latin America (Rally Dakar)

RALLY CATEGORY Rally Dakar is a race organised by French association A.S.O., that also stands behind the famous cyclist event Tour de France. Their exceptional work speaks for it self mainly for its score, the media value of the hardest world rally in 2015 has reached extreme 405 millions US dollars. Out of which social media has 1miliard reached 1miliard. Team TATRA BUGGYRA RACING has proved in such short time of its existence in between the top teams through the results and a stage victory of Martin Kolomy in truck category. Team together with their collaborator TATRA TRUCKS a.s., which has celebrated 30years of Rally Dakar attendance in 2016, has a huge ambition to be on one of the winner's posts and bring touareg trophy back to Czech Republic. As rally in South America is considered as one of the hardest rally in the world, team TATRA BUGGYRA RACING is getting ready not only with throughout testing but also with very exciting racing programme in Europe and the rest of the World.

TRUCKRACING CATEGORY Truck Racing is considered for its aggressive style of racing as one of the most interesting circuit motor sport in the World. In 2016 the FIA European Truck Racing Championship attracts more than 500.000 spectators (official stat published by FIA – second most visited championship after F1) More then 5 tons heavy weight monsters are empowered with more then limited to max.160km/h (safety reasons) action is guaranteed!!!!

1000 HP. Even though the speed is

Since 2000 BUGGYRA team operates with an engine based on purely in-house technology. Very own BUGGYRA Technology Center is equipped with the cutting edge engine development facilities, and rating the modern facility amongst leading diesel engines development centers in Europe. Engine concept of generation 3EC effectively combining the performance, economy and ecology parameters into unique blend and is the hart of the trucks in circuit racing as same as on Rally Dakar

GENERAL ACTIVITY Besides attending to many Europeans Championships of FIA, Dakar Rally Races, FIA Cross-Country Rally and Silk Way Rally the team BUGGYRA intensively works on self-promotion on variety of events worldwide, such as: • Organising World Speed Records • Collaborating together with interdisciplinary disciplines such as races between user-automobiles (Mercedes AMG Competition) airplanes (Martin Sonka - RedBull Air Racer) or also with skiing (Czech TV Sport towards Pinnacle) • Truck Racing Presentations Worldwide (China Truck Racing, Brasilian Formula Truck, etc...) • attendance on many world-exhibitions (Automechanic, Motorshow Dubai, IAA Frankfurt, Motorshow Essen, etc...) Team BUGGYRA is also accompanied with their own film crew which broadcasts all the audio-visual material to main TV Stations in Czech republic (Czech TV, Tv Nova, O2 TV) and to international Stations (together with FIA ETRC) FIA European Truck Racing Champions is since 2016 for the first time in the history led by event-promoter who's supported by an executive producer of a famous German Nürburgring's race- ADAC. The crew is very ambitious to make a big move forward to World Champions-ship. Team BUGGYRA is not only a member of the TRO team association but also a proud member of a Truck Racing Commission of FIA with a privilege of a voter from particular team.

WORLD-WIDE PLATFORMS Dakar rally since 1979 is the global stage with a media value of 104 million USD. Only in 2016 there was broadcasted over 1,200 hours of material in 190 countries around the Word and races were seen over 4.4 million viewers. „A challenge for those who go, a dream for those who stay“ Thierry Sabine

Opposite this, the FIA ETRC is "only„ an European stage, but with a new promoter there are ambitions to strengthen media coverage and increase spectators. In 2015 it has attracted more than 500.000 spectators. The official news from FIA is that European Trucks became the second most viewed sport after Formula 1. As in 2016, the Silk Way Rally will benefit from worldwide media coverage, with 196 countries broadcasting images. The Silk Way Rally have partnership with the EURONEWS news channel, that broadcasts in 20 languages in no less than 114 countries. Silk Way Rally thanks to the signing of a new partnership with FB LIFE, the leading Chinese digital platform dedicated to the automobile sector, that counts no less than 10 million members and boasts an audience of nearly 100 million visitors.

PRESENTATION LOGO Racing specials - CIRCUITS PARTNER logo on both racing specials BUGGYRA during FIA ETRC 2017 (Specific placement of the logo tbc)

Racing specials - RALLY PARTNER logo on both racing specials TATRA during 2017 rally races (Specific placement of the logo tbc)

PRESENTATION LOGO Racing paddock CIRCUITS and RALLY

PARTNER logo on all banners in team depo, in interviews pannels, VIDEO presentations and other materials such as flags, rollups, etc.... (Seen by thousands of spectators in paddocks every race weekend)

Circuits

Rally

PRESENTATION LOGO Websites and social medias

+ logo of the PARTNER on the official team website www.buggyra.com (average 30.000 visits/month) and presentation on social medias (reach of 10 milions/year)

Print materials

+ logo of the PARTNER on all printed material of the team such as posters, signatures cards, newsletters, etc. (around 20.000 issues/year)

VIDEO PRESENTATION TV SHOWS

more than 2 thousands minutes has broadcasted about Team BUGYRA on major Czech TV channels with possibility of usage of a PARTNERS products. CZECH TV SPORT Trucks in the world 11 programmes ( duration of each 18minutes + each is being reprised 3 times) CZECH TV SPORT World of Engines once in two weeks NOVA SPORT Truck Racing Magazine 13 programmes (duration of each is 15 minutes + each is being reprised 3 times) O2 TV

Unique clips - promoting products 5 minutes teasers from each race available to see on youtube.com/buggyrabrand channel with the average of 10k views, possibility of further advertisement of PARTNERS

GUESTS IN BUGGYRA HOSPITALITY Xxx V.I.P. guests in BUGGYRA hospitality

xxx guest per each event of the championship together with the team. Hospitality package includes: • Entrance ticket to the race and Buggyra paddock • All day catering in Buggyra V.I.P. area • Welcome gift (Cap, T-Shirt, poster, etc.) • Individual paddock tour with team representative • Meet and great with team drivers + autograph session • Racing simulator with identical parameters as Buggyra racing special • All day supporting program of the event Package does not include accommodation neither transportation to or from the event.

EVENST & EXHIBITIONS

Private events of the PARTNER

PARTNER is allowed to use Buggyra racing specials with team drivers for private events free of charge (only travel costs to be paid)

EVENTS FOR PARTNERS Racing day Taxi rides in the Race Special (choices: Circuits, Rally) for 25 participants Includes: • 5-10 minutes in the Race Special TATRA 815 BUGGYRA along with Martin Kolomy (RALLY – Záhorie, SK or Milovice, CR) or BUGGYRA BIG BOY along with David Vršecký (Circuits – Autodrom Most) • Exclusive placement of our Partners Logo in Race special • All Day catering • Introduction to the whole Team and Race Special • Meeting with multiple-participant of Rally DAKAR Martin Kolomy or with twice winning Champion of Europe David Vrsecky • Memorable video on Youtube channel (inside + ouside view) • Welcome Gift (T-Shirt+Cap)

EXCURSIONS BTC Meeting room for lease in the heart of BUGGYRA TEAM Are you looking for an interesting place for you business meeting, product presentation or seminar/workshop for either employees or dealers? Look no more our HI HI-TECH BUGGYRA TECHNOLOGY CENTER in Roudnice nad Labem could be the right choice. What we offer in BUGGYRA TECHNOLOGY CENTER: • • • • • • • •

Meeting room that accomodates up to 60 quests Backstage tour of the racing team Basic information and insight about Trucks and Racing itself Introduction to the Pilots and the other members of the Team Video presentation of the previous seasons footage and backstage of the team workplace Exclusive collection of Videos and Photographs Catering Welcome Gift

PUBLICATIONS Advertisement page + product placement in Men‘s magazine PLAYBOY Promotion in the best selling and highest-reading rating lifestyle magazine for Men in A4 format in two releases: * August‘s 16 release PLAYBOY hard attachment Truck Racing Magazine with 48 pages * February 17 release PLAYBOY Rally Dakar Special 2017 with 124 pages

MERCHANDISING

Special merchandising of the PARTNER

SPECIAL COLLECTION of merchandising just for the PARTNER such as: • Team cloth • Models of the Race Truck • Accessories

European ma marketing branch: Power Sports SE Mr. Jan Kalivoda – statutory Director GSM CZ: +420 728 118 999 E-mail: jan.kalivoda@buggyra.com jan.kalivoda@buggyra

Klimentská 1246/1, 1246 110 00 Praha 1 CZECH REPUBLIC Tel.: +420 266 027 111, Fax: +420 284 821 434 powersports@buggyra.com www.buggyra.com

for more information see our website

BUGGYRA INTERNATIONAL RACING SYSTEM www.buggyra.com