World's Influential Healthcare Leaders Making an Impact in 2022

Transformational Leadership in Healthcare

Theprocessofcreatingadesiredend,evaluatingthe currentsituation,andrecognizingthepossibilitiesfor betterhealthcaredeliveryviaculturalchangeinsidean organizationareallpartsoftransformationalleadership inthecontextofhealthcare.Effectiveleadersareaware thathealthycommunitiescanonlybeattainedvia cooperation.

Healthcarecompanieswithtransformationalleadersuse aninterdisciplinarystrategytoachievegoals.Basedon informationonhealthoutcomesaswellassuggestions fromemployees,patients,andthecommunity,they decidewhatorganizationalchangeisnecessary They establishconnectionswithcolleagues,localresidents, partnerorganizations,andotherstojointlyanalyze communityhealthneedsandcreateasharedvisionthat meetsthoseneeds.

Transformationalleadersemployavarietyofstrategies tomotivatetheirteammemberstorealizethiscommon goal.Theystartbyactingoutthechangetheydesireto see.Second,theyassistandmentorothers,promoting andfosteringthegrowthofleadership.Finally,they upholdhighstandardsforboththemselvesandothers, keepingeveryonefocusedonthecommongoal.

Inordertoenhancehealthoutcomes,transformational leadersinhealthcareenvironmentsplaceastrong emphasisonconnectionsandteamwork.Leadersthatare transformationalpayattentiontoothers,exhibitempathy, andincludeinputfromallstakeholdersintheirplans. Thismakessurethattheemployees,community members,andpartnersinthecommunityfeelincludedin anddedicatedtothatgoal.

World's Inuential Healthcare Leaders

Making an Impact in 2022

Inthisspecialissue,“World's Influential Healthcare Leaders Making an Impact in 2022”World'sLeaders highlightsthetalesofasignificanthealthcareleaders whoaretransforminglivesandbusinesses.

ThecoverfeaturesSeppRajaie,founderandCEOof TechR2.HecreatedtheTear-A-Byte®Patentedprocess fordestroyingcriticaldataonend-pointstoragedevices, whichistheonlypatented,comprehensive,and100 percentcompliantdatadestructionprocessavailable,and isanessentialcomponentofanyorganization's cybersecuritystrategy.TechR2isarevolutionary technologyfirmwithnumeroussitesacrosstheworld thatfocusesonerasingvitaldataonend-pointstorage devicestoguaranteecompliancewithallglobaldata privacylawsandmultipleISOindustrystandards.

Whilewecometotheend,pleasedonotforgettoread theCXOstandpointswrittenbyindustryexpertsandthe informativearticlespenneddownbyourin-house editorialteam.

Have a lovely read!

S E P P Rajaie

Founder & CEO TechR2

SeppRajaieisavisionary entrepreneurwithover30yearsof technologyanddatalifecycle managementleadershipexpertise.As thefounderandCEOofTechR2,he createdtheTear-A-Byte®Patented processfordestroyingcriticaldataon end-pointstoragedevices,whichis theonlypatented,comprehensive, and100percentcompliantdata destructionprocessavailable,andis anessentialcomponentofany organization'scybersecuritystrategy. TechR2isarevolutionarytechnology firmwithnumeroussitesacrossthe worldthatfocusesonerasingvital dataonend-pointstoragedevicesto guaranteecompliancewithallglobal dataprivacylawsandmultipleISO industrystandards.

SeppimmigratedtotheUnitedStates fromIranwhenhewas18yearsold insearchofabettereducation. Shortlyafterhisarrival,theIranian politicalrevolutionalteredthe trajectoryofhislife.Withunrest emerginginhisnativecountry,Sepp askedforrefuge,wasgivenasylum, andwaseventuallyawarded citizenshipintheUnitedStates.Sepp immediatelyfoundthathehadto workhardtoputhimselfthrough

schoolwhilejugglingmultiplefulltimejobsbecausehehadnofinancial assistancefromhisfamilyinIran. Thisusefulexperiencehelpedhimin hisfutureundertakings.

FoundingTechR2

Sepp'sschooling,alongwithhis expertiseinsalesandmarketingfora technologycompany,promptedhim tolaunchhisowncompanyin1989. Seppanticipatedthatasdata disseminationandprocessinggrew, thenotionofdatasecuritywould becomeacriticalcomponentof technologicalgrowth. "My vision was always clear that data security would be essential and that there was a gaping hole in the industry that continued to get bigger and bigger. This was the foundation of how TechR2 was born—I knew there was a crucial necessity - so we began building," heexplains.

ThisinsighthasresultedinTechR2's innovativeapproachtodatasecurity TechR2doesnotadheretoorsupport theoldadage"ifitisnotbroken, don'tfixit."Fortunately,risk assessmentsareoneofTechR2'score serviceofferings,allowingthe companytoidentifyclients'security flawsandimprovetheirprocesses. Thisisanexcellentopportunityfor TechR2toadvise,counsel,and safeguardcustomervulnerabilities. Theyprovideabespoke cybersecurityframeworkadaptedto customerneedsbasedonindustry, activity,andsize;thisnecessitatesan innovativeandproactiveculture. "Our engineering department is on pace for 10 patents this year alone. Along with other stringent ISO accreditations, we are proud to be

International Standards Organization (ISO) 31000 certified, allowing us to conduct professional assessments for data security across the U.S. and the world. As reported by the U.S. Inspector General (2019 and 2020), organizations continue to utilize non-compliant practices and uncertified vendors because organizations are still learning how to protect client healthcare, financial, and personal data," saysMr.Rajaie.

TheproprietaryTechR2Tear-AByte®technologyfromthefirm overcomesdatasecuritygapsin existing,non-compliantprocedures. Datasecuritybreaches,faileddata destructionprocesses,ande-waste failuresarereportedeverydayacross theUnitedStates.TechR2hasbeen preparedforthisstormandhasbeen inconstantdevelopmentinresponse toindustryexpectations.They've developedfromatinyenterpriseasa localtechnologyrecyclertoaglobal leaderinITAssetDestruction.They arepushingtheedgeevenfurtherby re-inventingtheITADsectorwith DataDestructionasaService (DDaaS).

Stepping

intotheVastFieldOf Technology

Seppclaimsthathehasalwaysbeen interestedintechnologyand innovation.Oneofthemainreasons hepushedsohardtomovetothe UnitedStateswasthatthecountry hasalwaysbeentheworldleaderin technologyandinnovation."I'mso fortunatetohavehadtheopportunity tocometotheUnitedStates!"he exclaims.

HisdegreeinElectricalEngineering,alongwithhis naturaltalenttobuildrelationships,hasaidedinthe developmentofTechR2intoaninnovative,revolutionary technologyfirmfocusedonthelifebloodofall technology—dataprotection.TechR2mustbeincredibly knowledgeableaboutcontemporarytechnologyinorder tobealeaderandinnovatorinthearea.Modern technology(computers,theinternet,thecloud,andso on)hasbecomethelifebloodofallsortsofenterprises morethanever.Itseemslikejustyesterdaywhen massivewarehousesofpaperfilesdominatedregulated industries,yetnow,theentireLibraryofCongressmay behousedonasinglethumbdrive.

Theinformationthatfirmsdealwithisextremely precious.Thesimplicity,flexibility,andpowerofhaving allthatdataavailableatamoment'snoticeareincredible, andtheystimulateprogress.However,thosegreat benefitscomewithadditionaldanger Asdatabecomes moreaccessible,thereismorepotentialforittoslipinto thehandsofthewrongpeople.

Seppclaimsthathiscareerhasbeenbothwell-planned andacalculatedgamble."Itwasalwaysmyintentionto workintheindustry.Makingbigstepsinthought leadershipandmouldingtheindustryintowhatitishas beenrisky,butasanyotherentrepreneurwilltellyou, measuredrisksgenerateinnovation,development,and success,"hesays.

RevolutionizingDataSolutionsSector

Corporatecrime,brazenhacking,andextortionassaults areontheincreaseandbecomingworsebytheday The internetwasstillgainingpopularity17yearsago,andthe notionthatitwasapassingphenomenonhadfinally vanished.Itwasobviousthatitwasheretostay. Unfortunately,thismeantthathackerscouldaccess virtuallyanydatatheydesiredfromthecomfortoftheir ownhomes,whilesecurityandanypredetermined protocolsremainedloose.Wheninternetsecurity tightened,socialattacksgrewmoreprevalent(phishing schemestogetapassword,etc.).

Multi-factorauthenticationhasbecomepractically widespreadintoday'smarket,leavinghackerswithfew straightforwardchoices. "The simplicity of a trash can

makes it a very easy target. If a data-bearing device is thrown out, the owner of the device is more liable than the person who plucked it out of the trash! "This is the next major target of vulnerability in IT data security," states Sepp.Whengadgetsareinoperation,theyreceivealotof attention,buttheyarerapidlyforgottenwhenthepoweris turnedoff.TechR2createdtheTear-A-Byte®Processin responsetothissignificantgapandvulnerability.

TheTear-A-Byte®technologyfromTechR2has genuinelytransformedtheindustry.Itisworthnotingthat TechR2employshundredsofsecuritymeasuresintheir productsandservicestofulfillNIST,GDPR,andISO standards.TechR2hasobservedthatCIOs,CISOs,andIT managerswhohaveimplementedtheTechR2Tear-AByte®solutionaregivenmoreopportunitiestoleadother cybersecurityprojectsbecausetheyhavemadea significant,positiveimpactontheirorganizationand greatlyimproveddatasecurityprocessesandcontrols.In today'sworldofcompromisednetworks,collaborating withTechR2isguaranteedtobenefitallofitsclientsas theyhandletheseproblems.

MakingTeamofHighlyExpertIndividuals

"Assembling a diverse first-class team is my biggest responsibility and joy. I've always maintained that if I am the smartest person in the room, then I am in the wrong room. TechR2's mission of protecting data is my passion and mandate," Seppexplains.Hehastakengreatcareto surroundhimselfwithdynamicindividualsthatbring energy,enthusiasm,anddistinctivecharacteristicstothe table.Hehasalsoworkedhardtoensurethathis managementstaffisdiverseinideas,andhebelievesin teamwork.

"I don't need to hear a chorus of agreement to every idea—an echo chamber runs contrary to innovation. If we all thought the same, then we wouldn't be effective. We aren't successful despite the differing opinions and ideas-we are successful because of our diversity. Whenever an idea is brought to the table, each question about it, each challenge to it, every debate chips away at it and molds it into its best possible form. If we've done our job well, we're left with a pure truth that we can all get behind. We don't need votes; we don't need directives. A unity of purpose and a drive to be the best ensure the best

decisions are made," hesays.This environmentofencouraging opennessanddebateissomething Seppismostproudof.

BeingACEO

Sepp'smotivationpromotesongoing innovationandguaranteesthat consumersreceivefirst-rateservice. Hisdailydifficultiesrevolvearound ensuringthathisteamhasallthey need—thebest—toachievethese

goals.Hisinterestsincludelifelong learningandself-improvement.This isapplicabletoTechR2'svaluedteam membersaswellastheorganization asawhole.

"My greatest inspiration is my father I was able to witness firsthand his love and passion for self-betterment, spirituality, humility, and hard work. His actions always spoke louder than his words. My father taught me that nothing is given, it is earned. He encouraged me to start my own

business and instilled in me a higher purpose than financial success. I miss him dearly and the lessons he taught me continue to inspire me as well as my family," herecollects fondly

EmpoweringEmployees&The YoungerGeneration

Recognizingatalentorabilityin someonethattheymaynotperceive inthemselves,makingitobviousthat youwantthemtoliveuptothat potential,andthentrustingthemto accomplishwhatisrequiredintheir areaofinfluence,iswhat empowermentis.Empowermentisa reactiontolearnedhelplessnessanda challengetoemployeestosolvetheir ownproblemsratherthanbethehero whosavestheday "My duty as CEO is to assist in the formation of a complete vision and then supervise its execution by my highly talented staff," Seppdeclares. Healsobelievesthatdiscipline shouldneverbeunderestimated. Disciplinedthought,inparticular,is whatwillallowyoutolocate,attract, andrecruitthegreatestindividualsto yourteam.Itpermitsyoutochoose, againstthecomfortofbeingthe brightestpersonintheroom,to noticeandgraspchancescreatedby goodfortunewhentheyarrive. Finally,focusedthoughthelpsyouto capitalizeonpossibilitiescreatedby poorluckandemergeaheadof others.TechR2alwayspromotes fromwithin,andtheirwhole workforceisremindedofthevalue ofthatstyleofdiscipline.

A Healthcare Executive with a Passion for Psychology, Mental and Physical Health, and People

Companiesfrequentlyrefertotheir peopleastheirmostvaluableasset.To succeed,acompanyneedsresources, includingitspeople.Evencompanies thatrelyonbigphysicalassetswill discoverthatthesehavelittleworth withoutthenecessarypersonnelto managetheseassetsandperformthe work.Itcanbechallengingtofind skilledpeoplewhoarefamiliarwith howacompanyruns,andtheymaybe evenhardertoreplace.Toincrease corporateperformance,everybusiness shouldfocusitseffortsonfindingcosteffectivewaystosatisfyemployee requirementsandwants.Dani Kimlinger,CEOofMINESand Associates,hasastrongcommitment toherteam,clients,andsupplier partners.

StaunchJourney

Daniparticipatedinhonoursocieties andcommunityserviceduringhertime incollege.Whileattendingcollege,she heldfourpart-timejobs,includingones atadaycare,afitnesscentre, administrativesupportfora psychiatrist,andassistingwithevent planning.Aftergraduating,shemade thedecisiontotakeayearofffrom schoolandthinkaboutwhatshe wantedtodonext.Sheworkedat MINESintheintakecentreandtooka jobworkingovernightinahomeless youthshelter AtMINES,she developedprofessionallyand determinedthecourseofhercareer WhileworkingatMINES,she

completedhermaster'sanddoctoral degrees,transitionedintoanumberof differentroles,completedanexecutive leadershipprogram,andacceptedthe CEOpositionin2016forappointment inJanuary2017.

InceptionofMINESandAssociates

Thefounder,Dr.RobertMineswas raisedbyapharmacistandanurseina remotepartofNebraskawherethere waslittleaccesstomedicalcareandno treatmentformentalillnessor substanceabuse,whichservedasthe foundationforMINES.Growingup aroundfamilyandfriendswhoneeded assistancebutdidnotgetitmadea lastingimpression.Itdevelopedintoa dreamtooffermentalhealthand substanceusedisorderservicesasour founder,Dr. Mines,wentthrough collegeanddiscoveredhislovefor psychology Thecompanywasfounded in1981withthefollowinggoalsand objectives:TheambitionofMINESis topositivelyimpactourfellowhumans andtheenvironmentviaserviceand education.

"StrongDetermination”

DaniKimlingerisenergeticand passionateaboutpeople,running, animals,theoutdoors,lifelong learning,diversity,equity,inclusion, andbelonging.Sheisanavidrunner. Shecreditsrunningwithchangingher life.ShebecameaCEOattheageof 30andpushedherselftothelimit,to thedetrimentofherhealth.Itwasan

Dr Dani Kimlinger

CEO MINES & Associates

“If possible, make sure to identify talent that complements your vulnerabilities and make sure that those people know what your vulnerabilities are. Be humble.”

applicationforkeypersoninsurance, notaclaim.Herhealthinformation wassoinadequatethatshewas completelydeniedinsurance.Atthat point,shemadethedecisionthatshe neededtochangeherhealth.She decidedthatrunningwouldholdherto adifferentstandardofaccountability becauseshecoulddoitanywhereand hadtobemindfulholisticallyabouther health.Shevowedtorunherfirst marathonbyJanuary1,2018(Itwas hernewyear’sresolution),butdidnot runherfirstmarathonuntilNovember 2019andshekeptherword.Her commitmenttocompletingherfirst marathonimprovedherhealth,caused hertodropcloseto40pounds,and generallymadeherfeelbetterboth mentallyandphysically.Shequalified fortheBostonMarathoninNovember of2021withamarathontimeof3 hoursand25minutes.Sheplanstorun theBostonMarathoninApril2023.

"Having purpose and a passion for what I do helps drive my energy AND I wouldn't be where I am without my relationships. I had people open doors for me. I had people believe in me, give me chances, and mentor me and teach me. "—saysDaniKimlinger

Recognition

Danihasastrongpassionforpeople. Shedeeplycaresaboutthepeopleshe workswithandthecommunityshe serves.Sheparticipatesinanumberof professionalandcommunityboards anddoesvolunteerworkregularly.She holdspositionsofPresidentofthe BoardofDirectorsfortheSelf-Insured EducationalFoundationandState DirectorfortheColoradoSocietyof HumanResourcesManagement.She alsositsontheboardsofseveralother charitableorganizations,includingthe UnitedLaborAgencyofNevada,The LockwoodFoundation,andThe AmericanObesityAssociation.The ColoradoInclusiveEconomyisastatewidecampaignspearheadedbyCEOs andexecutiveswiththegoalofmaking Coloradothemostinclusiveeconomy

inthecountry.Shealsoservesonthe TaskForceoftheNationalBehavioral Consortium.Mostrecently,shewas appointedtorepresentanemployee organization,ColoradoSHRM,onthe StateApprenticeshipAgency's InteragencyAdvisoryCommitteeon Apprenticeship.

Culture

ThepeoplewhomakeupMINESare itsmostvaluableculturalcomponent. Theteamisdedicatedtohelpingone another,inadditiontohavingstrong andvariedknowledgeandbeing dedicatedtotheclientstheyserve. Daniismostpleasedwiththeteamand theculturethattheyhavecreatedand aremaintaining.TeamMINEShas literallysavedmanylivesandhelped othersheal,livebetterlives,growand succeedaspeople,families,and communities.

"I love the people that I work with, both as employees and partners. I have a strong support system of friends, family, and colleagues,"-saysDani Kimlinger.

Innovation

DanisaysthatalthoughMINEShas beeninoperationforcloseto42years, thereisstillanentrepreneurialspark present.Itisconstantlyseeking methodstoenhanceboththeservices andthementalhealthsector.Inroles acrosstheentireorganization,Dani statesthatherteamisagroupof outstandingemployeeswhoare tremendouslycompassionate, committed,creative,andbright.They arestillhereafter41yearsthanksto thepastandpresentteam.For example,theydidnotbeginoffering thewell-regardedemployeeassistance programmes(EAP)untilthemid1980s.AninternatMINESsuggested theytakeintoaccountlaunchingthe EAPservice.Thatchangedtheentire game.Onthemicroscale,service enhancements,innovativepartnerships, andsystemschangescomefromthe innovativestaff.

ResponsibilitiesandRoles

TheCEO'sresponsibilitiesbeginwith culture!Danithinkstheywouldnot havehadachancewithoutthepeople andarobustculture.Oneofherroles involvesconnectingwithher coworkersatalllevelsofthe organizationandserving,assisting,and strengtheningtheteammates'culture.

Sheisalsoresponsibleforthevision, socialresponsibilities,strategy, profitability,organizationalstructure, businessdevelopment,thought leadership,andbringinginnew business,andsupportingoperations.

Sheisexternallyfocusedfor approximately65%ofeachweekday Asshesearchesformarket opportunities,sheengagesinthought leadershipactivitieslikespeakingat conferencesandevents,writing, meetingwithimportantstakeholders andlocalleaders,andrelationshipbuilding.Theremaining35%ofher weekisspentinternally,including weeklymeetingswithherdirect reports,connectingwiththelarger MINESteam,takingpartininternal meetings,facilitatingtheintegrationof theinternalandexternal,attending meetingsoftheculturecommittee,and consultingonHR-relatedtasks.

Advicefornewleaders

DaniKimlingeradvisesaspiring leaderstoconstantlylearnsomething newfrompeers,superiors,and coworkers.Takeadvantageof whateveropportunityyouare presentedwith,readnewbooksand articles,andsoon.Sheexhortsyouto recognizeyourownstrengthsand weaknesses.

Dr. Nadine Hachach-Haram Dr. Nadine Hachach-Haram

A Renowned Name in the Fields of Surgery and Medicine

Dr.NadineHachach-Haram,FRCS (Plast),BEM,isaConsultantPlastic SurgeonatGuy'sandSt.Thomas'NHS FoundationTrustandtheHeadof ClinicalInnovation.TheNHSclinical entrepreneurfoundedProximiein2015 withthegoalofsavinglivesby disseminatingtheworld'sfinestclinical practice.Shereliedonhersurgical expertiseaswellasherlovefor innovationandteaching.

Aspartofthe2018Queen'sBirthday Honours,Dr.Nadinewasawardedthe BritishEmpireMedalforher pioneeringachievementsinthe disciplinesofsurgeryandmedicine. Shealsoundertakesanumberofroles tohelpadvancesurgery,including councilmemberoftheRoyalCollege ofSurgeons'FutureofSurgery Commission,councilmemberofthe BritishAssociationofPlastic, ReconstructiveandAestheticSurgeons (BAPRAS),InnovationUK,and councilmemberoftheRoyalSociety ofMedicineplasticsurgerysection.

Belowarehighlightsoftheinterview conductedbetweenWorld'sLeaders andDrNadineHachach-Haram:

Describewhoyouareasaperson, insideandoutsideoftheworkplace. IthinkIamaverydrivenpersonwho ispassionateaboutinnovationin healthcare.Proximiewasbornoutofa need,andmyambitionasasurgeon wastofindasolutionandscaleitusing technology.Inmyexperience, disruptioninhealthcarehasmany challenges,butIcansaywith

experiencethatifitisreallysolvinga problem,thenadoptioncanbeswift anddecisive.Ithinkhavingthatdrive tocreate asustainablesolutionfor creatingbetteraccesstosafesurgery hasreallycometodefinemeasa person.

Describeyourbackgroundandwhat didyoudobeforeyoustartedthe company?

Igrewupinpost-warLebanoninthe early1990s,whichwasundoubtedlya formativeperiodinmylife.Itshaped mycareer,notjustasasurgeonbut alsoasthefounderofProximie.Seeing thehumanimpactconflictexactedon myhomelandhadaprofoundinfluence ataveryyoungage.Atthatpoint,I startedtogetinterestedintheabilityto helppatientsandtolookfor opportunities.

Ispent10yearsworkingonglobal healthinitiativesaroundtheworldasa traineesurgeon.Duringthatperiod,I definitelyfoundmyselffeelinglikeI simplywasn'tdoingenough.WhenI lookedattheLancetCommissionthat revealedfivebillionpeopleinthe worldlackaccesstosafesurgery,I realizedthatwewereonlyscratching thesurface.Irealizedthatitwasreally aboutbuildingscalable,sustainable modelsofsupportanddelivery,soI startedtolookattechnology,andthe ideaforProximiewasborn.

Tellusabouttheinceptionofthe company.Howdiditallstart?

Youcan'tdoremotesurgeryin2D.It hastobemoreimmersivethanthat. WhatwewantedtodowithProxmie wastocreateamulti-sensory experiencethatwasacatalystfor collaborationandcoulddigitizea surgeon'sfootprint.Wewantedto extendthegeographicalreachofa surgeonandcreatetheeffectofa borderlessoperatingroomthatcould empowerphysicianstoremotelyshare knowledgethatcouldultimatelyreduce variationincare,andhelpsavelives.

Fiveyearslater,Proximiehasbeen usedineverysurgicalspecialtydueto oursoftware-firstdesign,andhasbeen usedinmorethan100countries,in over500hospitalsworldwide,andby over35medicaldeviceorganizations. Inthelastyearalone,Proximiehas assistedover13,000surgeries,butwe knowweneedtokeeppushingandthe businessisevolvingeveryday

Whathasmadeyousuccessful? Whatdoyouvalue?

Ithinkoneofthefundamentaldrivers ofoursuccesshasbeenthewaywe designedProximieinthefirstplace. Beingofusetothebroadestuserbase withinanygivenhealthcaresetting, Proximiewasbuilttobelight,easily deployedonlowbandwidth,and

thereforeasusableinaustere environmentsasitisinahigh-end hospital.Itneededtobeintuitively designedsothatitcouldplugintoany partoftheglobalhealthcarelandscape. DuetoProximie'ssoftware-first design,wehaveanaccessibleplatform thatcanbeeasilyintegratedatevery levelinanyhealthcaresetting.Within threeweeks,wecansecureapproval foruseinanewhospital.That approachhasbeenfundamentaltohow quicklywehavebeenabletoscale Proximietoallcornersoftheglobe.

Whicharethemajorservicesofthe companyandhowdotheyhelpthe companytogetaheadinthe competition?Whatvalue-added servicesdoesthecompanyprovide?

Proximieisaneasy-to-useGoogle ChromeandMicrosoftEdgebased platform,whichmeansthereisnoneed todownloadanycumbersome software.Usingtheplatform,youcan broadcastfoursimultaneouslivevideo feedsatonetimeandtomultipleusers, includingfromanymedicaldevice (imaging,cameras,navigation,fluoro, robotics,scopes,ultrasound,ECGand anyotherdevicewithavideooutput), aswellasregularcameras(webcams,

roomcameras,overheadcameras, wearablesetc.),whileProximie's integrationteamcansupportother bespokeneeds(sharescreens,laptops, mobiledevices,increasethevideo feeds).Theagileintegrationisbespoke totheclinicalsetting,butultimatelyit hasbeendesignedtobemalleableto healthcaresettingsallovertheworld.

Giveusyouropinionon;do organizationsrelyheavilyon individualheroicsorteam processes?

Ican'tspeakforotherorganizations, butforProximiethefocusisalwayson theteamandhowwecancollectively worktogethertohelpcreatemore efficientandsustainablehealth systems.Wehaveover120peoplein thecompanyfromallovertheworld, andthisdiversityofexperiencecanbe arealcatalystforinnovativethinking. Weknowthatoverfivebillionpeople intheworldlackaccesstosafe surgery.Theingredientsforbetter connectedhealthcaresystemsareright infrontofus.It'sincumbentonus,as oneoftheplayersinthisfield,totry andacceleratetheseconversationsand toplayaproactiveroleinfinding innovativewaystodemocratizeaccess

tosafesurgery,reducevariationin care,and,ultimately,savelives.

Whatareyourresponsibilitiesasthe Founder/CEOofthecompany?

Whatisthehappiestpartofyour dailyroutine?

WerecentlyclosedourSeriesC investmentround,whichcertainlykept mebusy!Noonedayisthesameat Proximie,butmyroleisverymuchto driveusforward,bothinternallyand externally,onourmissionto democratizeaccesstosafesurgery. Thehappiestpartofmydayiswhen wesitdownasateamtohearthe successstoriesoftheplatform.Moving awayfromthedataandthesteep increaseinProximieprocedural numbers,oneofthemosttangible measuresofourgrowthandsuccess, arethestoriesthatwe'rehelpingto facilitate.Everycaseisastoryinitself andwhilstIcan'tprofesstobecentral toeverysingleone,Ifeelimmense prideandaconnectiontothestories Proximiearehelpingtotellevery singleday.Behindeveryprocedureisa story.Itcouldbeaboutthetechnology, thelocation,ortheinnovativeway Proximiewasharnessedtoassist,but behindeveryonearerealpeople.Real physicians,realpatientsandreal emotions.Behindallofthelayersof technology,behindeveryprocedure, arepeople.

Whatadvicewouldyougive someonegoingintoaleadership positionforthefirsttime?

Embracethechallenge,believein yourselfand,crucially,behuman.It soundseasyenough,butwhendealing withavarietyofdifferentpeoplefrom differentwalksoflife,thereis immensepowerinrememberingtodo simplethings;listen,empathize,and treateverysinglepersonyoumeetwith thesamelevelofrespect.Beauthentic andbeyourself.

Margot Grant Witz

Making Elizabeth Grant

Skin Care a Recognized Brand around the World

Margot Grant Witz started working for Elizabeth Grant International Inc. in the Public Relations and Marketing division, where she swiftly rose to prominence by utilizing her artistic skills and sound business judgment to attract new clients to the company's brand. Elizabeth Grant Skin Care products are frequently hailed as "beauty favorites" by top editors throughout the world because of her public relations knowhow. Margot has a profound awareness of the global economy and a natural grasp of the value of a good brand.

Margot significantly advanced the brand during her initial years with the firm, making it a well-known one on a global scale by redesigning the corporate logo, creating new product packaging, and developing new and inventive items.

Margot Grant Witz Vice President

Elizabeth Grant Skin Care & On-Air Presenter

Belowarehighlightsoftheinterview conductedbetweenWorld'sLeaders andMargotGrantWitz:

Tellusabouttheinceptionofthe company.Howdiditallstart?

Mygrandmother,ElizabethGrant (currently99yearsyoung),wasa makeupartistatElstreeStudiosin London,England,whenshesuffered frombombblastdamagefromaV2 Rocket.Thesideofherfacewasleft

Bdamagedandwartorn.Allshewanted todowasfeelbeautifulenough,and confidentenough,togobacktowork soshecouldmakeotherpeoplefeel beautiful.Herskinwasaconstant sourceofpersonalshameand embarrassment—tothepointwhere sheavoidedgoingoutinpublicand livingherlifefully.Allofthatchanged in1948,whenElizabethdiscovereda naturalsubstancethatwasusedtotreat warwounds.Shehaditspecially formulatedwithotheringredientsand beganapplyingittoherdamagedskin. Gradually,butverynoticeably,the transformationoccurred.Withineight months,Elizabeth'sskinhadimproved remarkably.Inherworkasamakeup artist,oneofherclientscomplimented heronherskin'sfresh,healthy,and youthfulappearance.Flatteredand shockedthatsomeonewouldactually commentonherskin...Elizabethtold herclientaboutthemiracleserumthat shehadcreated.Elizabethgavethe

womanasample,andshereturnednot toolongafteraskingformore.

Inthe1950'sinLondon,England,it wasmostunusualforwomentorun companies.Elizabethlaunchedher ownskincaretreatmentlinetoshare thesecretformulationshehadcreated. Onthestrengthofhermiracleblend, TorricelumnTM,andherown determinationandperseverance, Elizabethevolvedthecompanyfroma home-basedbusinesstoamulti-million dollarglobalcorporationwhichsells directlytoourcustomersviaecommerce,selectretailersand teleshoppingnetworksinCanada,the UnitedStates,theUnitedKingdom, Germany,Italy,France,Australia,New Zealandandothercountries.

Whathasmadeyousuccessful?

Whatdoyouvalue?

Whatmadeussuccessfulwasthe productswemake—theyreallywork. Weareoneoftheonlyprivatelyowned skincarecompaniesintheworld, ownedandoperatedbythree generationsofwomenwhomake, manufacture,andformulateevery productin-houseinourprivately ownedmanufacturingfacilityin Toronto,Canada.Wedonotoutsource formulationsandputournameon them;wecarefullycraftthemfrom scratch,becausewearecustomerstoo.

Ivaluethelessonsmygrandmotherhas taughtmealongtheway:nevertakeno forananswer.Youaregoingtoheara heckofalotof"no's"inthisworld,but allittakesisoneyes.Andsometimes "no"justreallymeans"notrightnow." It'simportanttoknowwhoyouareand toknowyourvoice.Noonewillstand upinthisworldforyoubetterthan you.Also,toalwaysrealizeyouhave togrowandevolveintermsofwho youareandwhatyouaredoing.We havebeenaroundfor72+years(and counting)notonlybecausewemakea

phenomenalproduct,butbecausewe valueadapting,listing,andgrowing withthecommunityandworldaround us.

Whatisthesignificanceof innovativeideasinthecompany?

Youalwayshavetoadaptintermsof production,whetherit'screatingthe latestandgreatest,orinvestingin machinerytoupyourproductivity Innovationisthekeytosuccessand longevity Thatdoesn'tmeanconstantly startingover,butitdoesmeanbeing willingtoifnecessary,orknowing whentoevolve.WhatIloveisthat everyemployeehasthefloortohelpus becomebetterinwhateveropportunity thereis.Sometimesifyouarenotclose enoughtoasituation,youcan'tseethe needtoimprovethatarea.That'swhy werelyonoursupervisors,managers, andemployeesthatcanseethingsthat helpthemversusseniormanagement justchangingpolicies.

Giveusyouropinionon;do organizationsrelyheavilyon individualheroicsorteam processes?

Ithinkgreatcompaniesshouldrelyon both.Processesneedtobethenormfor theday-to-dayforthehealthandsafety ofyourteam,helpingtoincrease efficienciesandmaketheworkflow easier(inthelongrun).Butprocesses canonlybeimplementedwhenwecan workhandinhandwithour employees.Processesarethe foundationforthesafetyofthingsto occur.Heroicsaretheopportunitiesto evolve,adapt,andgrow.

Whatareyourresponsibilitiesasthe Founder/CEOofthecompany?

Whatisthehappiestpartofyour dailyroutine?

IamtheVicePresidentofElizabeth GrantSkinCare.Mymother,Marion Witz,isthePresident,andmy grandmother,ElizabethGrant,isthe

FounderandCEO.Myresponsibilitiesdayto-dayaresalesandgrowth,alongside customerpositioningandmarketingwithmyincrediblemarketingdepartment. Butrealistically,myresponsibilitiesaretowhateverisneededtogetdoneand whateversupportisneeded.Thehappiestpartofmydailyroutineisconnecting withourTorricelumn™communityandhearingpeoplereallylovewhotheyare becomingwhileagingandhowtheyfeel.Thisiswhywedowhatwedo.From teenagerstograndmothers,helpingsomeonelookinthemirrorandlovewhothey are,givingthemspacetoenjoylifeandnotworrysomuch,thereisnobetter feeling.Helpingtoencourageself-loveandself-confidenceaspartofsomeone's journeyisbeautiful.

Whatadvicewouldyougivesomeonegoingintoaleadershippositionforthe firsttime?

Askquestions,leaveyouregoatthedoor,gettoknoweverydepartmentandwhat theydo,listentoyourteamandremember,communicationandrespectiskey.It's soimportanttotakethetimeandreallyunderstandyourstrengths,weaknesses andyourgoals,thentotakethetimetoplanhowtoachieveyourgoalsknowing whatyouaregoodatandwhatyouneedsupportin.Anyonecanlead,butthat doesn'tmeanyouhavecreatedanenvironmentwherepeoplewillwanttolistenor follow.Alsoaskyourself,whatkindofleaderyoureallywanttobe,notjustinthe goodtimes,butinthetoughonestoo.