World's Inspiring Women Making a Difference, 2022

LadingtoInspire

Onlyaround15%oftheworld'scountriesareledbya woman.Only24%ofseniormanagersarefemale,and 25%oforganisationshavenofemaleseniormanagersat all.Womenworkinthelowest-payingjobsandearnless moneyforthesameamountofeffort.Thisdisparityin compensationisknownasthegenderpaygap,anditis wideningforyoungwomeninmanycountries,including theUnitedKingdomandtheUnitedStates.Womenare alsomorelikelythanmalestoundertakethemajorityof thehouseworkandchildcare.Alloftheseissues disproportionatelyimpactwomenofcolourcomparedto whitewomen.

Accordingtoanewglobalanalysisofprogressongender equalityandwomen'srights,womenandgirlscontinueto bedisproportionatelyaffectedbythesocioeconomic falloutfromtheCOVID-19pandemic,with disproportionatelyhighjobandlivelihoodlosses, educationdisruptions,andincreasedburdensofunpaid carework.Women'shealthservices,whichwerealready underfundedbeforetotheepidemic,wereseverely disrupted,jeopardisingwomen'ssexualandreproductive health.Moreover,despitethefactthatwomenplaya criticalroleinrespondingtoCOVID-19,particularlyas front-linehealthworkers,theyaregenerallyoverlooked forleadershiprolesthattheydeserve.

Initswomen'sdayspecialedition "World's Inspiring Women Making a Difference, 2022" World'sLeadersis bringingwomen'saroundtheworldthataretransforming liveswiththeirexemplaryworkandhavebecome inspirationsformillions.

ThecoverisfeaturingDr.JoAnnAjayi-Scott,founder andCEOofEssenceofaLady,Inc.Itisa501(c)3nonprofitorganizationdedicatedtosupportingfemalesofall agesthrougheducationalopportunities,mentorship,and specialprograms.

World's Inspiring Women Making a Difference, 2022

Dr.Scottisacongressionalaward-winningphilanthropist, globalempowermentspeaker,andiconicentrepreneur

Over1000girlshavereceivedreadingandmathassistance, mentorshipsessions,andempowermentspeechesand counselingfromover400womenthankstoherleadership. Ajayi-Scotthasacombined107yearsofexperiencein teaching,mentorship,andempowerment.

Forovertenyears,herbachelor'sdegreeineconomicsand herrelationshipwiththeNationalEducationofFinancial Endowmentprovidedtheskillstoteachfinancialliteracy tohundredsofmiddleandhighschoolstudents.Her master'sdegreeincurriculumandinstructionwithafocus onliteracy,aswellasapartnershipwithMentor.org, enabledhertodeveloparesearch-basedcurriculumthat wasusedinthreestatesandsixschooldistrictstoprovide weeklygroupmentoringsessionstoover1000girlsin elementary,middle,andhighschool.

Inthisspecialedition,letussharesimilar,inspirational talesandinterviewswithmanysuchdedicatedwomen leadersinordertoraiseawarenessabouttheir contributionstomakingtheworldabetterplace.Also, don'tforgettoreadthearticleswrittenbyourin-house editorialstaffandindustryexpertsasyouflipthroughthe pages.

Happy Reading!

World's Leaders Magazine is a Media Company that covers stories of business leaders around the globe. Consistent updates to our online publication, internet based life and master sentiment give a substance rich pursuing knowledge loaded up with fascinating perspectives and remark on the issues of the worldwide business. World's Leaders Magazine inspires readers and users to think beyond traditional boundaries, lead conversations and create the future of business. Everyone wants to know the journey of a successful personality or a venture. They want to know more about the establishment, about the path that led them to the pinnacle, about the obstacles overcome, and the all hard work about the Success. World's Leaders Magazine is the platform, where we are unwinding the untold stories of business leaders and the stories of startup turning into the venture. World's Leaders Magazine is a trustworthy and honesty acquiringacknowledgmentfrombusinesspioneersuniversally.

EDITOR IN CHIEF STEVE SANCHEZ

ART & DESIGN DIRECTOR JACK

ANDERSON

SALES MANAGER MEGAN MORGAN, ALEX GONZALEZ BUSINESS DEVELOPMENT MANAGER GRACE NELSON, ANNA CARTER

FOR EDITORIAL ENQUIRES | info@worldsleaders.com

DR. JOANN AJAYI-SCOTT

Founder & CEO Essence of a Lady, Inc.

Inrecentdecades,theglobehas witnessedprogresstowardmore genderequality,buttherateof changehasbeenunequal,and massiveinequitiesstillexist. Significantobstaclesstillliein thewayofwomenandgirls achievingtheirfullpotential. Everyyear,15millionfemales undertheageof18marry throughouttheworld.Girlsare stilllesslikelythanmalesin certainnationstocompletehigh school.Ineconomicand politicaldecision-making, womenandgirlsare underrepresented.

Womenfacebarrierstoequal participationintheformal economy,earnless,andhave unequalaccesstoassetsand property.4,5Theyarealso14 percentlesslikelythanmento ownacellphone,and1.1billion womenremainunbanked.6,7 Givingbirthisoneofthemost dangerousdaysofawoman's lifeformillionsofwomen. Inequalitiesexistinall industriesandrealms,yetthey varysignificantlywithinand acrosscountries.

IDr.JoAnnAjayi-Scottisthe founderandCEOofEssence ofaLady,Inc.,a501(c)3nonprofitorganizationdedicatedto supportingfemalesofallages througheducational opportunities,mentorship,and specialprograms.Sheisa congressionalaward-winning philanthropist,global empowermentspeaker,and iconicentrepreneur.Over1000 girlshavereceivedreadingand mathassistance,mentorship sessions,andempowerment speechesandcounselingfrom over400womenthankstoher leadership.

Ajayi-Scotthasacombined 107yearsofexperiencein teaching,mentorship,and empowerment.Foroverten years,herbachelor'sdegreein economicsandherrelationship withtheNationalEducationof FinancialEndowment providedtheskillstoteach financialliteracytohundreds ofmiddleandhighschool students.Hermaster'sdegree incurriculumandinstruction withafocusonliteracy,as wellasapartnershipwith Mentor.org,enabledherto developaresearch-based curriculumthatwasusedin threestatesandsixschool districtstoprovideweekly groupmentoringsessionsto over1000girlsinelementary, middle,andhighschool.

Ajayi-Scott'sresearchforher dissertationprovidedherwith

theinsighttounderstand mentoringatadeeper, historicalandempiricallevel. HeraffiliationswithGirl Scouts,NationalWomenof Achievement,PublicSpeakers Association,NationalCouncil ofAmericanExecutives, NationalAssociationof ProfessionalWomen, InternationalSocietyof FemaleProfessionals,and InternationalWomen's LeadershipAssociation providedherwithcontinuous learningandleadershipskills toleverageEssenceofaLady's missiontoeducate,mentor, andempoweryouththrough thephilanthropyofwomen. Shestates, "Now, after establishing connections around the world, I will take 20 girls and 10 women to a summer retreat and mission to Ghana and Kenya, Africa, from June 6-24, 2022, through two partnerships, one here and one in Africa."

GivingwithoutExpecting AnythinginReturn

Ajayi-Scotthadpreviously achievedsomesuccessasan entrepreneurbeforelaunching EssenceofaLady.Asan independentagentforITTLife andaprofessionalfundraising consultant,shehadworkedin salesandmarketing.Shehas alsofoughttoinspirewomen toachievetheiraspirations sinceshewasinhighschool. Shesays, "I helped charter the

first black girls' club, the Ebonettes, at my high school." Shehelpedcharterthefirst dormitorygirl'sgroupin college,DeGraff'sDolls,and developedanewbrownie troopin1995whenher youngestdaughterwas6years old.

Ajayi-Scott'sguiding techniqueistoshowfemales unconditionalloveandnonjudgmentalsupport.Herview isthatmoneyshouldnever limitagirl'scapacityto participate;nonetheless, everyoneshouldmakeaneffort tosupportEssenceofaLady's visionandgoalbydonating theirtime,skills,andwealth; afterall,philanthropyisall aboutgivingwithoutexpecting anythinginreturn.

EssenceofaLady

EssenceofaLadyisanonprofitorganizationthatisselfsustaining.Thegoalisto educate,mentor,andempower femaleswithprofessional, leadership,andsocialskillsso thattheycangraduatefrom highschool,continuetheir education,and/orstarttheir ownbusiness.Throughthe charityofprofessionaland enterprisingwomen,the objectiveisthatallwomenand girlswillachieveandmaintain maximumhealthand prosperity.

EssenceofaLadyhelps empowerwomenby

· Provingaplatformfor themtosharetheir storiesoftriumph.

· Showinggirls,lifeisa journey,nota destination.

· Workinginpartnership withtheFemalesare Fabulous EmpowermentSeries tocreateamedia, marketing,andPR platformforwomento sharetheirstoriesof triumphinavarietyof formats.

ViewontheRequisiteof Women'sEmpowerment

Longevity,perseverance, resilience,andgood networking,accordingto Ajayi-Scott,haveallhelped hercareer.Shegoesontosay thatbeingabletostayinthe

sameplaceforover32years, providingknowledge,wisdom, andskillstowomenwhilealso recruitingthemtodothesame forgirls,haskeptherrelevant, helpedherestablishadevoted following,andpositionedher toleverageotherstogreatness. Shesays. "The one thing that has held me back has been funding and corporate support.”

Asawomanleader,AjayiScottwatcheswomenandgirls succeeddespiteadversity, difficulties,andtribulations becauseofthemethods,skills, andresourcesavailableto them.Shediscoversthat regardlessofhowbright womenare,howmanydegrees theyhave,orthelevelof successtheyachieve,women arestillwomenintheeyesof thismale-dominatedculture, andwillneverbeconsidered EQUALtomen.Sheopines, "We have to BE THE CHANGE we wish to see in the world and create our own way I will know what success looks like when I educate, mentor and empower 1000 women to utilize their time, talent, and treasure to help educate, mentor, and empower each other and girls during 2022.

ServingothersisReal Success

"Value in service because when you provide great service, you will achieve success," says

Ajayi-Scott.Shebelievesthat themostsuccessfulpeoplein theworldmasteredbeingof servicetoothers, understandingthatwhenyou blessothers,youwillbe blessed100-fold.Shealso thinks, "Be a blessing and you will be blessed, and the greatest joy is knowing you made a difference in someone's life.”

EmpoweringWomensothey canbringthechange

Ajayi-Scottteacheswomen aboutthevalueofgenerosity andhowitistheir responsibilitytogiveback whattheyhavebeengiven. Sheadvisespeopleonhowto getstartedgivingbackand howtomakealivelihoodasa philanthropist.Sheencourages themtousetheirabilities,

skills,andknowledgeto pursuetheirpassions,andthey willbecomelegendarywhen theysharetheirsuccessstories withotherwomen,butmost importantly,withgirls.

Ajayi-Scott'svisionisthatall the1000womenwillhelp EssenceofaLadyhelpgirls gainmaximumhealthand wealththroughthestrategies, tools,resources,andsupport providedthroughEssenceofa Lady,Inc.Sheenvisions herselfastheFounderand CEOofEssenceofaLady,Inc. beingwelcomedtotheWhite Housetohighlight ORDINARYwomenwhoare accomplishingextraordinary thingsintheircommunities, businesses,andthroughoutthe world.Fromthis,Essenceofa Lady,Incwillbuildaglobal communityofaffiliate mentoringprogramstoutilize thementoringmodeltohelp educate,mentor,andempower womenandgirlsaroundthe world.Sheadds, "Their ability to change their mindset, focus in on their why, and understand that philanthropy is the core of their existence."

Chief Strategist IW Consulting Group's

IWConsultingGroup'sPrincipal, IngridWatkins,isapassionate andaccomplishedleaderin supplierdiversityandbusiness development.Throughouther20yeartenureatTheCoca-Cola Company,sheworkedtirelessly toensurethatdiversesuppliers wereincludedandusedin procurementopportunities.She startedhercareerin1996atthe GlobalBrandandmovedto SupplierDiversityin2002asthe CommunicationsManager,where shewasinchargeofdeveloping internalandexternal communications,change managementstrategies,and trainingprogramstopromoteand supportprogramefforts.

Belowarethehighlightsofthe interviewconductedbetween World'sLeadersandIngrid Watkins:

Briefouraudienceaboutyour journeyasabusinessleader. Whatchallengesdidyouhave tofacetogetwhereyouare today?

Ithinkthebiggestchallengefor anysmallconsultingcompanyis havingtocompetewithmega consultingfirmsthatprovide

Isimilarservices.Itcanbe challengingtounderstandhowto differentiateyourselffromthe competition.

Becauseofourexperience, passion,andapproach,wehave beenabletosecuretopbrandsas clients.Betweenmypartner, SuzanneWeston,andme,we haveover20yearsofexperience managingbest-in-classglobal programs. Ourapproachisto workwithourclientsto understandtheirprioritiesand visionandthencreatecustomized strategiesversusgeneric toolboxes.Eachclientstrategyis uniqueandcompany-centric.Our attentiveandhands-onapproach isrefreshingandappealingtoour clients.

DescribetheIWConsulting Groupofferingsthataddress theneedsofyourcustomers.

Weareanicheconsultingfirm thatoffersourcorporateclients' inclusivestrategiesforboth workplaceandsupplierdiversity. Manyofourclientsarestarting diversityinitiatives,andtheyrely onustohelpthemcreatean integratedstrategyandnavigate throughallthemovingpartsof theprogram. Otherclientshave existingprograms,buttheymay needsupportoptimizingor focusingtheirefforts.

Asconsultants,westayontopof newtrends,andindustrybest practices.Ofteninoneortwo persondepartments,thediversity practitionersarebusymanaging theirdailyduties.Wehelpthem

seethebiggerpictureand continuegrowingtheirprograms. Ourroleistohelpthemimprove theworkthattheydoandto ensuretheygettheresultsthey desire.

Enlightenusonhowyouhave madeanimpactinthisindustry throughyourexpertiseinthe industry?

Ourpassioniscreatinginclusive supplychains.Thisfocushas pushedustopulltheindustry forward.SuzanneAIama prolificwriteraboutallthings supplierdiversity Weinspire professionalstoharnessthe potentialforsupplierdiversityto drivebusinessvalue.

Therehasbeenaninfluxofnew programpractitioners.These professionalshadnoprior experiencewithsupplier diversity.Wecreatedand deliveredacomprehensive curriculumandfacilitateda practitionertrainingprogramwith amajoruniversity.Followingour advice,thesenewpractitioners havebeenabletosuccessfully manageandgrowsustainableand resultsgeneratingprograms.We areintheprocessofrelaunching thecurriculumonanewplatform soon.

Wearetrendsetters,continuingto encouragebusinessleadersto understandandrecognizethat supplierdiversityisnotjust publicrelations,itprovidesvalue tothebusiness.Weeducatethem onhowtomeasurethebenefitand knowtheirbusinesscase.Andwe

cautionthemthatsupplier diversityisajourneythattakes deliberateactions,time,andfocus tobuildthefoundationand achieveresults.

Whatarethechallengesyou andyourteamatIW ConsultingGroupcomeacross inyourday-to-dayoperations?

Oneofthemainchallengesfor anysmallbusinessismanaging staffingneeds.Theconsulting businesshasitsupsanddowns. Attimes,wehaveafullplateand needadditionalresources,while atothertimes,wecanmanagethe workflowwithoursmallstaff. Thechallengeisknowingwhen topullinextraresourcesand increasestaffwithoutlessening ourinvolvementwithourclients. Wehaveaplaninplacethat allowsustoscaleupstaffwhen thereisaneed,butnothavefulltimeworkersontheclockwhen thereisnotaneed.

Wesuccessfullyteachourclients whattheyneedtobesuccessful withoutoverwhelmingthem. Supplierdiversitycanhavemany movingparts.Wealsowork closelywitheachclientto structuretheirdeliverablesinto welltimed,bitesized deliverables.

Whatpeople,whatbooks,what lifefactorshaveinfluencedand impactedyou?

Iaminspiredbysomanypeople, pastandpresent,thatitwouldfill abooktomentionthemall.My passionfordiversityand

inclusionstartedearlyinlife.My familyweresmallbusiness owners,andIunderstoodvery welltheimpactonmyfamily whenbusinesswasgoingwell andwhenitwasnot.Ilovethis workbecauseIamwellawareof itsimportancetofamilies, businesses,andunderserved communitiesinthiscountry Whensupplierdiversityworks thewaythatitshould,weallwin!

Describeindetailthevalues andtheworkculturethatdrive IWConsultingGroup.

Ourvaluesareservice,overdeliveringandensuring100% clientsatisfaction.Wetreatevery clientasiftheyareouronly client.Theygetourundivided attention.

Whenclientscallournumber,one ofthetwoprincipalsanswers.We areattentive,focusedonmaking ourclientssuccessful,andwe workhardtomakethathappen. Wearevalueaddedandlong-term partners,notjustconsultantswho performtasksanddropofffiles. Buildingsustainablediversity initiativesisajourney,andIW ConsultingGroupiswithour clientsforthelonggame.

Wheredoyouenvisionyourself beinginthelongrunandwhat areyourfuturegoalsforIW ConsultingGroup?

Iwouldliketoseethebusiness continuetogrow.Wehada growthspurtin2021,andI'm hopingthattrendwillcontinuein 2022.Wehaveafewproduct

launchesthatweareexcited about.OneI'dliketomentionis oure-trainingprogram,designed tobeanadd-ontocorporate mandatorytrainingprograms.We launchedapilotwithaclientlast yearbutwillberollingitoutin thefirstquarterof2022.

We'vealsodonewellconnecting withpartnersandprovidinga widerangeofsupportservices liketraining,dataanalytics,and changemanagementand communicationstrategiesaround DEI.Weenjoythose engagementsthatenableustobe creativeandreachnewaudiences.

Whatwouldbeyouradviceto buddingbusinessleaders?

Staythecourse,butberealistic.It takestimetobuildabusiness.Set goalsandcreateaplantogetyou there.Beflexiblebecausethings change. Ifyoudiscoverthatyou don'thaveapassionforthework asanentrepreneur,it'sOKto pivotandeventobail.Not everyoneiscutouttobea businessowner.Ittakesalotof hardwork,asupportivenetwork, andareputationforexcellenceto thriveandsurvive.

OwnerandChiropractorLouise Hamptongraduatedfromthe UniversityofSouthWalesin 2004withadegreein Chiropractic. Shefirstwantedto becomeaChiropractorafter researchingvarioushealthcare professions.Shewasimpressed withtheresultsthatChiropractic achievedandinsomecasesthe speedatwhichpatientswould showsignsofimprovement.

In2007Louisesoldhershareof herfirstChiropracticbusinessand movedtoBuntingford Hertfordshirewhereshesetup Attend2Health. Inthattimeshe alsosatontheBritish ChiropracticAssociations Council. Shesays, "Setting up a clinic from scratch is daunting as you have all the money going out for rent and bills but it takes time for people to know you are there and to build up the trust with the local community."

Belowarethehighlightsofthe interviewconductedbetween World'sLeadersandLouise Hampton: Briefouraudienceaboutyour journeyasavisionaryleader. Whatchallengesyouhadtoface toreachwhereyouaretoday?

OIhavealwaysbeenpassionate aboutraisingmoneyforcharity whenIcanandsoItrytoholda charitydayatleastonceayearto helpalocalcause.Myfirstchild wasbornin2009andthiswasa difficulttimeforthebusinessasit wasstillrelativelynewandtrying tojuggleababyandabusiness wasnoteasy. Ihadmysecond childin2011andwasalsomadea FellowoftheBritishChiropractic AssociationduetotheworkIdid ontheCouncil. Asthechildren grewandstartednurseryand schoolIhadmoretimeto dedicatetothebusinessandthe clinicreallytookoff.

In2017whentheclinicturned10 weheldacharityballandraised over£1500forcharity. Wealso startedtohavemorepractitioners attheclinicandmoredisciplines includingPhysiotherapy, OsteopathyandPodiatry.

JustasCovidtookholdandthe countrywentintolockdownthe opportunitycameupformeand myhusbandtopurchaseanold banktoturnintoclinicpremises. Thiswasaveryscarytimebutwe knewanopportunitylikethis wouldn'tcomeupagain. The buildingwassomuchbiggerthan ourcurrentpremises. Currently wehad3treatmentroomsandthe oldbankhadthepotentialfor6 treatmentroomsdownstairswith afurther3upstairsplusastudio.

InSeptember2020wepurchased theoldbankandworkstartedon turningitintoaclinic. Asbestos hadtoberemovedandallthe electricsneededredoing. Atfirst thebuildinglookedworsethan

everandwewonderedifwehad donetherightthing. Butinjusta coupleofmonthseverything startedtocometogether. Aswe wereinanotherlockdownwe spenteveryweekendwiththe childrenattheclinicpullingoff oldwallpaperandpainting.

th On24 January2021 Attend2Healthmovedtoitsnew premises. Myhusbandhad helpedprojectmanagethebuild brilliantlyanditwassogoodto getinthenewbuildinginsucha shortspaceoftime. Theclinic hasgonefromstrengthto strength. Wenowhave4 Chiropractors,anOsteopath,3 Physiotherapists,2Podiatrists,4 SportsMassageTherapists,a Hypnotherapist,aNutritionist,a Counsellor,2GP's,Reflexology,a Pilatesteacher,Yogateacherand TaiChiteacher. Thisenablesus todocrossreferralsandhelpso manymorepeople.

Enlightenusonhowyouhave madeanimpactinthisindustry throughyourexpertiseinthe industry?

Myclinic hasmadeanimpactas wetrulycareabouteverypatient andmakingsureweofferthebest helpwecan. Wetrytogiveas muchtimeaspossibletopatients withupto30minute appointmentsandareveryproud ofover1405starreviewson Google. Wehavealsowonmany awardsfromBestBusiness WomaninHealthandWellness, Bestbusinesswomanincustomer service, AZenithGlobalHealth AwardforAlliedProfessionals,2

WhatClinicAwardsforpatientcareandtwoquality marksPPQMandCMQMfromtheRoyalCollegeof Chiropractors.

Whatarethechallengesyouandyourteamat Attend2Healthcomeacrossinyourday-to-day operations?

Asourteamhasgrownsomuchandwithallthe covidrestrictionswehaven'tbeenabletogettogether asmuchaswewouldhavelikedoverthepastcouple ofyears. Wearestartingtotryandmeetoncea monthinsmallgroupsfortrainingbutwithallthe PPEandextraregulationsatthemomentitisnot possibletogeteveryonetogether

Whatpeople,whatbooks,whatlifefactorshave influencedandimpactedyou?

FortheclinicreadingbooksliketheEMythwas fantastic,havingchildrenhasmeantIcouldn'twork asmanyhoursintheclinictreatingbutithasallowed metogetmorepeopleinandworkmoreontheclinic ratherthaninit.

Describeindetailthevaluesandtheworkculture thatdrivesAttend2Health.

OurmainfocusisourpatientsatAttend2Health. We wantthemtohavethebestexperiencesofromthe momenttheywalkintheyhaveafriendly receptionisttogreetthemandhelpwithany paperwork. Theywillthenbemetbyapractitioner whowillshowthemtoaroomwhichisextremely cleanandlookswelcoming. Thepractitionerwilltry andhelpthemthebesttheycanorreferthemto someoneelsetheymayfeelwouldbemore appropriatetohelp. Byfocusingonthepatient everythingelsecomestogether

Wheredoyouenvisionyourselftobeinthelong runandwhatareyourfuturegoalsfor Attend2Health?

Myfuturegoalsaretohaveevenmorepractitioners workingfromtheclinicsoitreallyistheplaceto comeifyouhaveanyMusculoskeletalissues.

WhatwouldbeyouradvicetobuddingBusiness Leaders?

Whenyouaremanagingalargenumberofpeoplethe mostimportantthingistolistentothem.Treat everyoneasequalandbyhearingandreactingto theirsuggestionsandworkingasateamamazing thingscanhappen.

Director TELUS

MariamSaad, Director,IT, TechnologyServices &TELUSHealth,Procurementat TELUS,gainedextensive experienceininformation technology(IT)salesandall facetsofprocurement,after completingadegreeinbusiness atConcordiaUniversityand workingacrossdifferent industries,suchasIT,natural resources,and telecommunications.Asshehas growninhercareeroverthelast 20years,andanytimeshehas changedrolesormoved industries,herfocushasalways remainedonmaximizingvalue creationforhercustomers.

Mariam'scurrentrolein procurementatTELUSisheavily focusedontransformational initiativestocontinuallyfocuson advancingandgrowingthe company'scapabilities.Her primaryfocusisoninformation technologysoftwareand hardware,thecloud,technology services,andprofessional services.Shestates, "Right now I'm working on establishing a centre of excellence—a governance model—for software as a service (SaaS) to ensure we have a model in place to govern the economics of the deal and also how we govern end-to-end from the life cycle management of SaaS.”

Belowarethehighlightsofthe interviewconductedbetween

World'sLeadersandMariam Saad:

DescribeTELUSofferingsthat addresstheneedsofyour customers.

Outsideofprovidingleading telecommunicationsservicesto ourcustomerssuchasmobility andtheinternet,wearealso committedtoleveragingour world-leadingtechnologyand compassiontodrivesocialchange andenableremarkablehuman outcomes—avaluethatsetsus apartfromotherservice providers.Wealwaysstrivetoput ourcustomersfirst,andevery aspectofourbusinessworkswith thisfocusinmind.Webelievein makingadifferenceinthe communitiesweserve,andour socialpurposeisunderpinnedby fourkeypillars:empowering Canadianswithconnectivity, transforminghealthcare,caring fortheplanetforfuture generations,and,naturally,giving backtoourcommunities. Whetherthroughourleading virtualhealthofferings,our commitmenttosupporting sustainableagriculturewithstateof-the-arttechnology,orour corporateimpactfundsinvesting inpurpose-drivenstart-ups, TELUSiscommittedto connectingpeople,resources,and informationthatcanmakeour livesbetteracrossCanada.Our teamhascontributedmorethan $900millionand1.8milliondays ofservicesince2000tosupport

ourpassionforconnectingpeople forgoodandgivingwherewe live.

Enlighten

Ithinkitisallaboutsharingand collaborating,whichisabigpart ofcontinuouslearningand personalgrowth.I'mabig proponentofeducatingmyself, whetherbyattendingawebinar, readingawhitepaper,or participatinginaroundtable discussion.I'maferventadvocate ofgivingback:whetherit's throughsupportingsupplier diversitybysittingonthe Women'sBusinessEnterprises CanadaCouncil's(WBE) BusinessDevelopment Committeetohelpthemattract morecorporatemembers, mentoringWBEstopitchtheir offeringstocorporates,or participatinginsupplierdiversity eventslikethe2021WBEAnnual Conference.Ispeakatvarious procurementandsupplychain eventssuchasSupplyChain Digital,mostrecentlyattheCIO Summitroundtabletodiscussthe effectofthepandemicondigital transformationandhowitwill evolveourworkplaces.Ivalue beingacontributorandsharing myopinionsontheimportant discussionaroundcloud transformation,SaaS,and sustainability

usonhowyouhave madeanimpactinthisindustry throughyourexpertiseinthe industry?

ABOUT US

Industry track record partnering with top brands

When partnering with TELUS International, you’re in good company. Fueling all stages of customer growth, we support the DX and CX needs of some of the world’s most established and/or disruptive brands.

Just the right size to support your business

We are agile and approachable by design. All of our client programs receive executive priority and ongoing senior management attention. Our open door policy means that all executives, right up to our President & CEO, are available to customers when needed.

Process intelligence built into every interaction

We take a “walk the floor” Lean Six Sigma approach where process intelligence is built into every client account. The majority of our operational team leaders are Six Sigma trained, focused on transformation and execution excellence.

Whatarethechallengesyou andyourteamatTELUScome acrossinyourday-to-day operations?

Iliketothinkofourdifferent dailychallengesasopportunities. Aswefaceadifficultsituation andfindasolution,weallgrow andlearn.Inmyfield,wetackle supplychainriskissues,price increasesduetothecurrent pandemic,reliabilityissues,and labourshortages,butweneedto keepourfocusonensuringweare drivingvaluetoourcustomers anddeliveringtherightproducts and/orsolutionsontimewhile negotiatingthebestcostand mitigatingallrisks.

Ourcurrentfocusisondigital transformation,process automation,andartificial intelligence(AI)enablementto reducecycle-timeindata analytics,strategicsourcing,and contracting.Ourgoalistodrive end-to-endintegrationacrossall ofourplatformsandreducethe source-to-payprocesses.Thiswill helpcreatewhitespaceforour procurementteamstodrive incrementalvalue,shorteningthe cycletimeforwhatconsumes mostofourtime:contracting. Thisimprovesgettingtotheright template,understandingwhat redlinesweshouldorshouldn'tbe making(basedonthousandsof historicalagreements),reducing risk,leveragingmoreinnovation

fromoursupplierpartnerships, and,ofcourse,driving incrementalvalue.

Describeindetailthevalues andtheworkculturethat drivesTELUS.

Wehavefivekeypillarsfroma culturalevolutionfocusat TELUSaroundinnovation, growth,change,teamwork,and risk.TELUSdrivesa collaborativeworkenvironment thatfostersbothgrowthand development,notonlyin individualandteamculturebut alsofromaninnovation perspective,encouragingteam memberstolookfornew possibilitieswhileapproaching risktakingwithanopportunity andexperimentationmindset. Everydayinnovationisfocused onnurturingthemindset, behaviours,andenvironment requiredtoinspireourteamsto havethecouragetomake everydayinnovationacultural standardacrossalllevelsand valuechainsatTELUS.

Wheredoyouenvisionyourself beinginthelongrunandwhat areyourfuturegoalsfor TELUS?

IlovewhatIdo,andIwantto constantlylearnandgrowinthis space,helpingtoshapeand advancethesupplychainindustry tosolverealworldconcerns.I'm

soinspiredbythefactthatI'm workingonsomeofthegreatest challengeswefacetoday, includingimprovingthequality, safety,distribution,and sustainabilityoffoodand consumergoodsbyleveraging ourworld-leadingtechnologyand humancompassion.Also,by improvingaccesstohealthand wellnessservicesandinformation forallCanadians,Ilovethefact thatIcanbepartofallthisand makeanimpact.

Mygoalsaretoalsocontinueto mentorsupplychainprofessionals andfosteracultureofdiversity andinclusivenessinthisspace, leadaprocurementorsupply chainorganization.

Whatwouldbeyouradviceto buddingentrepreneurs?

Thisisthemostexcitingtimeto bepartofthegreatestevolutionin thisspace:wearewitnessingthe fourthindustrialrevolutionthat willchallengecurrentwaysof working;alsotheneedtotackle someofthemostpressingissues intheworld,suchas sustainabilityandreducingour impactonourplanet.Thisis whereentrepreneurscanapply theirexperienceanddrivethe greatestchangesinourindustry bybuildingsolutionswith sustainabilitybydesign.

Beingaprofessionalprimary caregivermaybeextremely gratifying,butitcanalsobe extremelydifficult.A professionalcaregiverworks hardfortheirincome,whichisn't alwaysasgenerousasonemay expect.Theremaybenopaid timeoffavailable,andthehours maybelong.Itwillbecriticalto workwiththecorrecthomecare servicetoensurethatpayand timeoffrequirementsare satisfied.

BowesInHomePersonal Services(BIHC)isdedicatedto notjustprovidingcareforthe elderly,veterans,andpeople withdisabilities,butalsoto forgingpersonalconnections, developingrelationships,and allowingclientstopreservetheir maximalcapabilitiesand independence."Creative ideas and programs that are meaningful to our staff really make a difference in making them feel recognized and valued," saysIrisSantiago, ChiefOperationsOfficerof BIHC.Shefurtheradds, "Adding and modifying our benefits package makes our employees perk up and work even harder."

BIrisSantiago

IrisearnedaBachelorofScience inOccupationalTherapyinthe Philippines,licensedatthetime, andworkedasanOccupational Therapistforafewyearsbefore movingtotheUnitedStatesin 2007.Herfirstemploymentwas asanHRDirectorwithInHome PersonalServices,whereshe workedforyearsuntilshewas movedtoAgencySupervisor, thentoAdministratorforafew yearsbeforebeingpromotedto herpresentpositionastheChief OperationsOfficeroftheCollura Entities.

WhileIriswastheHRDirector, theownerpurchasedahome healthagency,BowesInHome Care,andshehasbeenamember ofBoweswithHRtaskseven whenshebecamethe AdministratorofInHome PersonalServices.In2020,when thepositionoftheBowes' Administratorbecameavailable, shewasassignedtostepinto rebuildthecompanyfromthe groundup.Withherasalicense OccupationalTherapistandher backgroundinhealthcare,itwas aneasytransition.She emphasizes, "Rebuilding and growing did not stop, but I would say that from where the agency was back in 2020 and now, there was a big difference in growth, and I would like to thank our whole Bowes team who did their best to get us to where we are now."

BIHCisahomehealthagency thatprovidesskilledservices suchasnursing,rehabilitative therapy,socialservices,aide care,andsupporttotheirpatients andfamilies. "We provide services in 10 counties and are still expanding. We cater to patients that are covered under Medicare, private insurance, and VA benefits," saysIris.

AConfidentIndividual

Irisconsidersherselftobe straightforward,practical,and adaptive.Shelikestokeep thingssimpleyetpracticalsoit's lessdifficultanduncomplicated butgreatlyeffective.Sheisalso realisticandcautiouswhich makesherverystrategicineach decisionormovethatshemakes. What'sconstantischangeso adaptabilityisakeytosuccess. Shethinksshegotagood combinationofherqualities fromherfatherwhoisa businessman,hermotherwhois ateacher,andshegrewupina third-worldnation,sothatmake hervalueeverypartoflifeeven more.Shesays, "Growing up, seeing the hard work of my parents and the workers that we have in order to earn money, that I appreciate the essence of money that may it be looking at how the company profit or making sure that the workers are paid accordingly, I know every penny counts. I am also not easily startled. Every event in my life, I face it with a smile for I believe that every experience is a learning experience which helps

me grow to who I am now and where I am now." Shebelievesthatshecanovercomeitaslongasshe doesherbestandlooksatthepositivesideof things.

AWorkplaceThatFeelsLikeHome

TheadministrationofBIHCcultivatesandfostersa family-likeatmosphere.Irisasserts, "We treat each and every one dear to our heart. We all care about each other in good and bad times, in our struggles and challenges, in our tears and laughter, we are there for each other like a family. We celebrate our success, and we learn from our day-to-day experience. We treat each other with respect and as equal." TheAgencyhasan"opendoor"policythat encouragesstafftobeopenwithanyconcerns, suggestionsoropinions.Everystaffhasavoiceand isalwaysencouragedtospeakouttobeheard.

OverseeingtheCompany'sOperationsandthe Team

Irisisinchargeofthecompany'soverallbusiness operations.Compliancewithhomehealthlawsisa primaryresponsibilityinthehealthcareprofession, andkeepingupwiththeever-changingchangesin Medicare,federal,andlocalrulesisarequirement. Evaluationofprograms,theirefficacy,andareasto monitorisaregularoccurrence.Abalancemustbe achievedinallelementsofthebusiness,andaside fromday-to-dayoperations,Irismustalsomaintain aconstantprofitmarginforthecompany.

ThoughIrisistheheadoftheAgency,shebelieves thateachmemberoftheBIHCTeamhasaspecific roletoplayintheorganization'smissionof providinghigh-qualitycare.Itisimpossibletohave aTeamwithouttherolesofeachmembercoming togethertoachieveacommonpurpose.Iristhinks

thateveryactionhasaconsequenceandthatthe teamshouldalwayslookattheirprocessesfrom beginningtoendratherthanfocusingonone componentoftheprocess.

Herjobkeepsherbusybecauseeverydayisanew day,withanewexperienceandanewchallenge. Herfavoriteexperienceissteppingintoassista teammemberbecauseitallowshertolearnmore aboutwhattheydoandfeelwhichalsogiveheran opportunityforhertoevaluatethe"role"tosee wheretheteamcanimprove.Shesays, "It also helps me appreciate our workers more knowing how they work.”

AdviceonLeadership

"Observe, listen, and be part of it," saysIris.Irishas alwaysmadeitapointtodiscoverwhatthe requirementsofherroleandwhoshewillmanage

orworkwithinanypositionshehasheldornow holds.Iris,astheirSupervisor,mustbeawareof whateachteammemberisupto.This,sheclaims, alsoaidsherunderstandingofthepositionandthe processesthatgoalongwithit.Knowingthis,she mayreadilyintervenewhennecessaryandassess theprocess.Shealsocross-trainsherstafftohavea backupandabackupofabackupsothattheAgency isnotcrippledifateammemberislost,calledin sick,orgoesonleave.Sheasserts, "Every day happens, and as a Leader, you need to be prepared. That's why I try to know my team's role so I can quickly step in when needed."

JANE PEYTON

An Award-Winning Writer and Alcoholic Drinks Expert

Founder School of Booze

JanePeytonfoundedSchoolof Boozein2008duringtheglobal financialdown-turnasacorporate eventscompanyofferingbeer, cider,andwinetastingevents.Jane waswarnedthatitwasnota sensibleideatostartanevents businessduringaglobalrecession, butshethoughttheopposite, becauseeveninarecession,people stillwantadrinkandsome entertainment.

Somebusinessadviserssaidthat usingtheword"booze"inthe companynamewasafollyandthat no-onewouldtakethecompany seriously Thenameturnedoutto beaverygoodideabecauseitis memorable,itdescribeswhatthe companydoes,andthenamemakes peoplelaugh. Theyarethepeople thatwewantasclients!

Itwasachallengetofindclients duringthe2008globalrecession. Fortunately,SchoolofBooze'sfirst clientsofferedrepeatbusinessand gaveexcellentwordofmouth,so theclientbasebuilt.

WhenSchoolofBoozestarted,no othereventsbusinesswasoffering beer&cidertastingeventstheway thattheteamdidsothecompany hadamonopolyforafewyears.

JShesays, "It also helped that we offered pub experiences and worked with destination management companies handling business groups into the UK from overseas – overseas groups are very keen on having pub experiences.”

Belowarethehighlightsofthe interviewconductedbetweenthe World'sLeadersandJanePeyton:

DescribetheSchoolofBooze offeringsthataddresstheneeds ofyourcustomers.

SchoolofBoozeisaone-stopshop forbeer,cider,andwine knowledge,offeringinpersonor videoconferencingtrainingforthe staffofhospitalitycompanies, drinksbrands,anddrinks marketingandPRcompanies.The SchoolofBoozealsohasanelearningplatformwith downloadablebeer,cider,andwine courses.

SchoolofBoozealsooffers corporatebeer,cider,andwine tastingeventsforclient entertainment,networking, incentives,andteambuilding,both inpersonandviavideo conferencing.

JanePeytonisacopyandfeature writerandsupplieswebsiteand publicitycopy,promotionalcopy, andsocialmediacopyfordrinks brands.

Enlightenusonhowyouhave madeanimpactinthisindustry throughyourexpertiseinthe industry?

JanePeytonhaswonmanyawards inallareasofherwork,including forherdrinkknowledge,advocacy, theuniqueaspectofSchoolof Booze'sbusinessoffering,andfor herentrepreneurialskills.Oneof Jane'sfavouriteaccoladesisbeing aGuinnessWorldRecordholder forhostingtheworld'slargestbeer tastingtutorial(1,256people).The companythatorganiseditneededa well-known,accreditedbeer sommelier.JanewasBritain'sfirst beersommelieroftheyearandalso theinstigatorofBeerDayBritain (theUK'sannualnationalbeer day),sothatiswhyshewas chosen.

Professionalawardsinclude:

Ÿ SchoolofBoozewasintheTop 100SME'sinLondonandthe South-EastBusinessAwards 2021.

Ÿ SchoolofBooze-GreatBritish EntrepreneurAwards2021 (Finalist)

Ÿ

JanePeyton-BestCorporate EventsBusinessLeader(South EastEngland(awardedby InfluentialBusinesswoman Awards2021)

Ÿ

JanePeyton-Lifetime AchievementinBeer2018 awardedbytheBritish ParliamentAllParty ParliamentaryBeerGroup

Ÿ

JanePeytonbecametheUK's firstaccreditedPommelier (cidersommelier)in2018 throughtheBeer&Cider Academy

Ÿ

JanePeyton-Outstanding IndividualAchievementinBeer 2017fromtheBeer&Cider MarketingAwards.

Ÿ

JanePeytonistheDrinks EducatoroftheYear(2016) fromImbibeMagazine.She wasalsonominatedforthis awardin2015.

Whatarethechallengesyouand yourteamatSchoolofBooze comeacrossinyourday-to-day operations?

Wealsoaimtobringfunand sociabilitytoourcorporateevents clients. Forourtrainingstaffwe aimtoimpartknowledgeinafun learningenvironmentthatinspires themtosell,serve,and communicatewithconfidence.

Wheredoyouenvisionyourself beinginthelongrun,andwhat areyourfuturegoalsforthe SchoolofBooze?

Futuregoals,tomarkettheSchool ofBoozee-learningplatformin India.

Inthelongrun,Iplantowritemore books(Ihaveninepublished books).

Whatwouldbeyouradviceto buddingbusinessleaders?

Ÿ

JanePeyton-WomenoftheYear Award2015

Findingnewclients,clientspaying ontime,keepinguptodatewith socialmedia,keepinguptodate withandimplementingchangesto SEO.

Findanicheand'own'it.Havea uniqueofferinginsomethingthat haswideappeal.Choosetoworkin asectororspecialiseinasubject thatyoureallyenjoyandthatdoes notfeellikework.

Ÿ

JanePeyton-Britain'sfirstBeer SommelieroftheYear(2014) awardedbytheBeerAcademy andBritishInstituteof Innkeeping

Whatpeople,whatbooks,what lifefactorshaveinfluencedand impactedyou?

Ÿ

JanePeyton-GoldAwardfor WritingintheTradeMedia 2015andSilverAwardforBeer &FoodWriting2014,Silver AwardforBestBeer Broadcasting2017-allthree camefromtheBritishGuildof BeerWriters.

Smallbusinessownerswhobuilta businessfromscratchand succeededinspireandinfluenceme tokeepgoing.Allthebookson alcoholicdrinksthatIreadimpacts mebyincreasingmyknowledge.

Describeindetailthevaluesand theworkculturethatdrivethe SchoolofBooze.

Ÿ

JanePeyton'sHistoricLondon beertastingpubtourwasvoted TopGlobalExperiencein2012 andBestBritishOperatorin

AtSchoolofBoozewestriveto makeworkfunforourassociates.

2014and2015byTrip Adviser'stouragency,Viator

Thuy Nguyen

Sharing the Entrepreneurship Spirit through Forbes

‘‘

ThuyNguyenistheCMO andalsoaPartnerat ForbesFrance.She participatedinthelaunchofForbes inFranceandwasmainlyincharge ofthemarketingandadoperations. Asarecentcompanywithasmall team,shehasalsohadtohandle differentrolesthatbringvarietyto herjob.

Thuyhasbothexperienced corporateprofessionalexperience andentrepreneurship.Duringher scholarship,shedidvariousjobsto financeherandshecantellyouit taughtheralotandstilldoestoday. AtForbesFrance,sheisincharge ofmanagingclientcampaigns, communicationandcommunity managementwiththeteamand Initiatewin-winpartnerships.She alsolooksforrecruitingagency partnerstodevelopthesales revenues,settingupandmanaging physicalordigitalevents,and workingontechanddigital projects.

Sheisalsocoordinatingadoperationsprojectswiththesales, translation,andeditorialteams.She says. "There is not a day that is alike and this is what I love. I am led by passion, integrity and freedom. And it is very important for me to evaluate the impact of my work. I would love to share with all French the entrepreneurship spirit through Forbes. “

Shereallyencouragespeopleto experienceotherjobsoutsidetheir comfortzone.Sheasserts, "My various experiences in the past have developed my capability to anticipate risks, solve problems and make decisions. I am also aware that good revenue and a great team

are key factors for a company's success. "

Whatdoweoffer?

Theworldwidereputationof Forbesisoneofthemainassetsof themedia.Onlyafewmediahave worldwiderecognition.Forbes FranceispartoftheForbes network.ForbesFrancewas launchedin2016onthewebfirst andasaprintmagazinein2017.It hasawebsite,forbes.fr,anda quarterlymagazinethatpresents exclusivebusinessinterviews.

AsperThuy,themindsetofForbes isunique; 'Talk positive, think positive, and act positive'.Thisis thespirit,thecompanywantsto spreadinFrance.Itcelebrates successthroughportraitsofleaders tellingtheirentrepreneurialstories.

Shestates, "It ranks success through our famous Forbes rankings (billionaires, 30under30, women …). It celebrates people doing business! People at Forbes

are here to lead by example and make you want to succeed. "

TheOrganizationalChallenges

AccordingtoThuy,organizationis prettycrucialtotheexecutionof anyproject.Onecanhaveagreat idea,butwithoutperfectexecution ledbyagreatorganization,the projectwillgonowhere.

Shealsoseeshumanempathyasa majorfactorthatallows understandingandsharingthe feelingsofothers.Shesays, "It brings consideration and recognition towards my partners and team.”

Reward and honor the business success in France.

‘‘

ThingsthatInspire

Thuy'sfamilyisveryimportantto her.Sheseesherhusbandasan essentialsupportandherchildren asapriority.Shesays,"Parents (evenseparated)asaguideline, whilesisters,brothersandcousins openmymind."Shelovesreading biographybooks.Asanexample, thebioofElonMuskisamazing. Sheopines, "He is changing the world. A profile like him may occur each century. He is the best example of an accomplished entrepreneur led by his dreams. "

GrowingandLearningduring thePandemic

Duringthepandemic,likemany companies,ForbesFrancealsohad toadapttotheworkorganization. Thuyherselflimitedhertripsto onceortwiceperweekforurgent mattersanddidmostofherworkat homeoffice.Thankstoweb conferencetools,theteamhadthe possibilitytomanagefroma distanceandkeepcontactwiththe

partnersandtheteam.Shesays, "This period was beneficial for us; as it taught us to keep trust with the employees, and efficiency in avoiding time wasted on transportation. All positions have been preserved. “

FutureGoals

ThenextgoalsofForbesFranceare toenhanceandincreaseits magazinesubscriptions.Before willingtochangetheworld,people havetolookatinspiringmodels theycouldfindinForbesmagazine.

"This is the best investment that all French should make," saysThuy. Thesubscriptionis30eurosfor4 magazinesperyear.Inthenear future,thecompanyisactually developingClubForbes,aplace wheredecisionmakerscanbe members.

EncouragingBudding Entrepreneurs

AccordingtoThuy,inFrance, businesssuccessesarenot

recognizedincomparisontoother countriesintheworld.However,it hastokeepinmindthat 'entrepreneur is a French word' Frenchpeopleareinventive, curiousandhavegreatproductivity Butdespitethesequalities,they needtobeapprehendedbyrisks andfailures,andbeconsciousthat successisthesumoffailure experiencesandhardwork.

ThuyreferstoElonMusk'swords, "Failure is an option here. If things are not failing, you are not innovating enough." Shebelieves thattheroleasabusinessmediais toshowtheimpossibleispossible bydisplayingtheportraitsof famousAmericanentrepreneurs suchasElonMusk,Mark Zuckerberg,SteveJobs,andmany othersandhowitoccurs.

Tobuildentrepreneurs,itis importanttoencourageyoung peopleaboutentrepreneurship.To realizetheirdreams,theyoung havetodreamfirst.Theninvestin them.Entrepreneurshipisa mindset,notaskill.

Sandrine Desbarbieux-Lloyd

Driving Organizational Success through Digital Transformation

Theworldisatthevery beginningofaverysteep change.The4thindustrial revolutionishere,andit'sonly goingtoaccelerate.AIwillchange theworldwelivein.Meet SandrineDesbarbieux-Lloyd,a digitalleaderbynaturerenowned fordrivingchangesin organizations.

WithSandrine'sexpertiseindigital, shehasbuiltahigh-performing Europeandigitalteamthat overachievestargetseveryyear Shementions,"As a marketer with over 25 years' experience, I keep the team focused on always putting the customer at the heart of what we do." Asadigitalmarketer, Sandrineconcentratesonhypertargetingandhyper-personalization ofteamcommunicationwiththe company'svisitorsandcustomers, usingAIandmachinelearning. Thishelpstoincreasecustomer satisfactionandgenerateadditional revenueforthebusinessatthe sametime.

EmbracingtheChangestoGet Ahead

Digitalchangesarehappening everyday.Itisnolongerjusta channeltomarket,butawayof life.Sandrinebelievesit'sherjobto makepeoplecomfortablewith digitaladvancementsandtakethem alongonthejourney. "It's been my role to keep on top of those changes, be ahead of them sometimes, lead teams into the unknown, and make sure my team keeps on learning and challenging themselves," saysSandrine.

Overtheyears,shehaslearnedthat thebestresultswhencreating changealwayscomefrommultiple teamsandmultipleoutputs.She says, "Good leaders listen to all views before shaping their own, and the great ideas that all of my team have helped form what change looks like." It'sespecially trueofalltheworkthecompany doesinAI/machinelearningand intelligentautomation.Sheopines, "We are at the beginning of the

fourth industrial revolution and everything is going to change, so I am trying to keep ahead."

AdvanceTechOfferings

Samsungprovidesinnovative productsandexperiencesthat enrichtheircustomers'liveswith meaningfultechnologythatputs theirneedsatthecore.Samsung's extensiverangeofproductsspans fromsmartphones,tablets,and wearabledevicestoTVs,digital appliances,andmore,alldesigned withthemissionofimprovingthe dailylivesofpeoplearoundthe world.

Samsungisalsofocusedon innovationsneededfortomorrow, andhowitcanbuildamore connected,thoughtfulfuture.

ChallengesExposedbythe Pandemic

Duetothepandemic,thefocuson digitalhasbeenkeyforall businesses.It'sbeenthesameat

Digital marketer SAMSUNG

Samsung.Asateam,allmembers havehadtoworkhardtostepup andincreasethecompany'sdigital presence.Sandrineopines, "It has accelerated our digital transformation by 5 years."

AccordingtoSandrine,outsideof thepandemic,otherchallenges havebeentheintegrationofdata andsystems,movingawayfrom manualworktobeingmoreand moreautomated,tryingtomove from3rdpartycookiesto1stparty data,andhavingthesystemsand processestobefitforthefuture advertisingworld.

LearningfromExperienced Leaders

Sandrinehasbeenluckytohave workedforgreatleadersinher careerwhohavealltaughther differentthings.Theselearning includehowtobeagoodleaderin toughtimesaswellasgoodtimes; carryingonpraisingteamsaround you;howtoalwayslistentothe roombeforeyouspeak;howto surroundyourselfwithpeoplewho mightbebetterthanyouintheir particularfield;howtobuildgreat teamsandthebestteamsaremade ofdifferences;whatitmeanstobe ateammember.Shesays, "I instill this in my leadership team and use it as a guide to always look for ways to continue to develop."

Sandrinealsoconsidersthatshehas beenluckytoworkwithgreat businesscoachesinhercareer.She asserts, "I have used what I have learned in 'The Chimp Paradox' by Professor Steve Peters, who's a resident psychiatrist with the British Cycling and Sky ProCycling

teams. His technique was used by Sir Chris Hoy, Bradley Wiggins, Craig Bellamy, Ronnie O'Sullivan, and Victoria Pendleton to help them improve their performances. I often refer to it with my team. "

PrioritizingHealthwithWork

AsaEuropeandigitalteam,the wholeteamhasbeenworking remotelyforthepast18months andhasremainedsuperfocused, workinghardtodelivergreat results.So,asateam,theyhave decidedtoprioritizementalhealth andtryandmaintainawork/life balance.Sandrineasserts, "I, for example, have initiated keeping 122 pm free of meetings every day in everyone's diaries so they can see the daylight, exercise, see their family, have a break. I have also booked monthly slots in everyone's diaries so they can keep developing themselves and learn something new. " Shefurtheradds. "It's important we carry on giving back to our employees given all they do for us as an organization."

SuccessDrivingValuesandthe workculture

AtSamsung,thecompanyhasa fast-pacedandsuccess-driven culture,withadeep-setKorean culturethatconstantlyseeksto improveandinnovate.Thismeans themanagementiscontinuously workingtoprovideconsumerswith thebest-in-classproductsand experiences.Thewholecompany empowersitsstafftodotheirbest workandthistranslatesintoan inspiringculturetobepartof.

AdvicetobuddingEntrepreneurs

AIiseverywherealready.Asper Sandrine, "It helps by recommending products I might be interested in, music I might like, and how to best get to where I want to go." Shevisionstaking advantageofthosenew technologiestobetterdelightthe company'scustomers,help employeeshavebetterlives,and ensurethelong-termsustainability ofthebusiness.Heradviceto buddingentrepreneursisto "seek knowledge in that space, train yourself, and experiment."

Operatinganefficientbusiness requireseffective communication,askilled workforce,andeffectivework culture.Theseallcanbeachievedby havingaproficientHRteamthatis alsoresponsibleformoderating errors,increasingemployee engagement,formingthefoundation forbetterclientrelationships, stimulatinginnovationandcreativity, andhelpinginbuildingapositive culture.MeetNitaWhite-Ivy,Chief HumanResourcesOfficerat BlackBerry,whoholdson experienceinbest-in-classglobalHR practices/managementandinterface withthecompensationcommitteeof company'sboardofdirectorsmostly intheareasofofficers'andboardof directors'compensation,incentives, andbenefits.

AtBlackBerry,Nitaisresponsible forleadingtheHRteamtodesign anddeliverglobalprograms, initiatives,partnerships,solutions, andservicesinallfacetsofHR,to supporttheachievementofthe company'soperationalgoalsand strategicobjectives.Thisincludes HRbusinesspartnerships,talent development,talentacquisition,total rewards,employeerelations& compliance,DE&I,HRIS/HRIT& analytics,HRoperations,supportand services,andstrategicprograms.

TheBeginning

Nitaconsidersherenteringthehigh technologyindustryasHRmanager ofprofessionalemploymentand compensationforanotable mainframecomputercompanywas thetruebeginningofherHRcareer PriortojoiningBlackBerry,Nita spent15yearsastheheadofglobal HRwithSybaseInc.,untilitwas acquiredbySAP.Shesays, “We became part of SAP and I concurrently served as Chief People Officer for SuccessFactors (another SAP-acquired company) until I joined BlackBerry.”

Atthebeginningofhercareer,she wastermed“thefeisty”and“most productiverecruiter”fordeveloping anddrivingsuccessfuluniversity relationsandrecruitmentprograms whichacceleratedrecruitmentoftopnotchcollegegraduatestofill engineeringanddevelopment employmentrequisitions.Nitawas alsofortunatetobeselectedatthat timeasoneofthehigh-potential employeesforthecompanythereby receivingapromotiontothenext gradeevery15to18months.She asserts, “It was my desire to be in high demand, energized, and forward-looking-industry and work environment. I always aspire to be where technology addresses current global requirements plus the foresight for the future.”

AWomanofPersistence

Nitawasasinglemomatavery youngage.Then,shewastakingthe responsibilityaloneforthechild,and beinganewimmigranttotheU.S. andlivingwiththesolepurposeto provideagoodlifeforhersonasa responsibleparent.Shesetouther “togettheproperacademic preparation”tobeabletocompetein thejobmarketandqualifyforagood jobandpay.Itwasanunwavering goalforhertosecureastronger futureforbothofthem(forherand herchild.)Thechallengesofnot havingfriendsorfamilymembersto assisther,workingfull-timewhile goingtoschoolfull-time,didnot derailherfromthegoal.

Nitaconsidersthatthereasonsheis thrivingandfeelingstrengthenedin thesectorisbecauseofbeingan activeparticipantandcontributorina turn-aroundorganization.BlackBerry isthethirdturn-aroundcompanythat shehadbeenfortunatetojoin.There istheultimaterewardandthe sweetnessofsuccesswhenthe companysucceedsinachievingits transformationobjectives.She deems, “Employee morale,

performance and retention, recruitment of talent, and company stock price all get the positive boost just to name a few.”

ForNita,successishavingastrong purposetoachievewithfocusand perseverance,overcoming challenges,acknowledginganyfear offailure,andmanagingituntilthe completionofwhatonesetsoutto accomplish.

ThrivinginMale-Dominated Sector

Nitastates, “Challenges, setbacks, roadblocks, and the lessons we learn from them do make a person stronger.” Fromherjourney experiences,shepointsthatasa woman,andaminority,enteringthe high-technologyworldand succeedinginitwasmost challenging,tosaytheleast.

Nitarecallsthatsheworkeddoubly hardeverystepoftheway,didher “homework”todemonstrate knowledgeandproficiency,and earnedprofessionalrespect accordingly.Sheasserts, “Being a corporate officer for three companies in the last 20+ years has its own set of challenges. But they are just thatchallenges to overcome and to navigate with purpose and determination for one to succeed and make a difference.”

ThebiggestlessonsofNita's professionaljourneyare:

(1)Abilitytojuggle,prioritizeand re-prioritizewhatneedstogetdone asdaysusuallydonotgoasplanned;

(2)Understand,keepuptodate,and delivertothecompany'sbusiness needs/requirements;and

(3)Balancemindandheartwhen leadinganddevelopingyourteam members.Acceptthattherewillbe somefailuresanddisappointments,

butwitnessingmenteesgrow,and blossomprofessionallyarethe preciousrewardstosavour

TheBrand;BlackBerry

BlackBerryisdeliveringthenext generationofcloud-based,AI cybersecuritysolutionstoaddress todayandtomorrow'scybersecurity threatsandensureorganizationsof allsizesremainsafe.

BlackBerryispoisedtoextendthis positionbyacceleratingtheadoption ofemergingautomotiveconnected serviceswithitsBlackBerryIVY platform,co-developedwithAWS,as wellasbyexpandingitsfootprintin safety-criticalconnectedendpoints foundinindustriessuchas transportation,medical, manufacturing,androbotics.

TheRootsofBlackBerry

AccordingtoNita,integrityand innovationarefullyembeddedin BlackBerry'scorevalues,whichare wellcommunicatedtoitsglobal employeesandpostedontheinternal websiteasshownbelow.Shesays, “HRmodelstheseCoreValuesin everythingthatwedo.”

Innovation:TheCompanyleadsin itschosenmarketsbyconstantly innovating.“Welearnequallyfrom oursuccessesandfailures,andnever restonourlaurels.”

Integrity:Thebusinessisbasedon thetrustcustomersplacein BlackBerrytosecuretheirmost valuableinformation. “We conduct ourselves at the highest level of business ethics by complying with our internal controls and procedures.”

CustomerFocus:BlackBerryis successfulbecausecustomerstrustit tosecuretheirmostsensitive information.“Eachdaybeginsby focusingonourcustomersfirstand beingasresponsiveaspossibleto

theirsecurecommunicationsneeds.”

Accountability:Theteamsare knowledgeable,fullyengaged,and accountable. “By cultivating and rewarding individual passion, creativity, and achievement, we meet and exceed our commitments to our colleagues and the business.”

TeamworkandMutualRespect: Allemployeesworkasoneteam, unitedbehindthesamegoals,and alwayswithrespectforeachotheras professionals. “We have each other's backs and do whatever we can to support each other, including colleagues in other workgroups.”

EnsuringtheCompanyLeadswith BestWorkPractices

Thepandemichasalteredthe “normal”orregularworkday.Nita leadstheHRteamtoensurethe companydeliverswhatisbest practiceintheindustryintermsof programs,systems,processes,and policiestoservethebusinessneeds andincompliancewiththe employmentlawsofthecountries whereBlackBerrydoesbusiness.She mentionsthatduetoCOVID-19, thereisno“best-practicebox”to drawfromforHRpractitionersto meetandsolvethechallenges, uncertainties,andissueseachday brings.Atthistime,anduntilthe teamsreturntoanear-normalor normalcompanyoperation,sheis leadingtheHRteaminprotectingthe healthandsafetyofemployeesand maintainingongoingandcloseHR

communicationwiththepeople leadersandemployees.Furthermore, theteamisalsokeepingabreastof localgovernmentandhealth authorities'directives/mandatesand ensuringcompanycompliance.

AsaLeader

Nitaseesherselfasa'tenacious' leader.Prioritizing,beingresilient, andtakingtimetorechargeincluding takinga'mentalhealthdayoff'isher mantraofhavingabalancedlife.

Atthecompany,shekeepseveryone motivatedbyhavingandsharinga commonpurposeandfocus, maintainingongoingcommunication andcollaboration,andrecognizing teammembersfortheircontribution andsupportofeachother.She asserts, “I am committed to seeing, and be a part of, the completion of BlackBerry's successful turnaround.”

ANoteforYoungLeaders

“Have a sense of purpose that is strong enough for you to not yield to challenges, roadblocks, and setbacks, each of which carries a lesson to be learned for future reflection and draw from as a useful tool,” saysNita.She furthersuggeststhatdoyourbestto achieveabalancebetweenmindand heart.Shethinks, “Applying emotional intelligence, especially in today's world of pandemic fatigue and mental stress, will connect you positively closer to your colleagues and customers.”

SHAMANE TAN

Working to Resolve C Suite Leader's Cyber Security Challenges

Chief Growth Officer Sekuro

Manysocietieshavealwaysheldthe beliefthataslongasvirtualcrimes areoutofsight,theyareoutofmind. TheCovidstorm,ontheotherhand, hashadamoretangibleimpact. CybersecurityVenturesestimatesthat cybercrimewillbea$6trillion business,andcybersecurityis alreadyuniversallyacknowledgedas aseriousproblem.Individualsand familiesareaffectedaswellas corporations.

Intoday'sworld,cybersecurityisa vitalinvestmentfororganisations,as wellasarequiredcollaboration acrossallindustries.Withherteam ofstrategicadvisers,riskassessors, andethicalhackers,ShamaneTan, ChiefGrowthOfficeratPrivasec (nowSekuro),isresponsiblefor identifyingissuesfacedbyvarious CISOsorsecurityexecutivesin organisationsandassistingthemin bridginganyknowledgeorskillgaps. Shesays, "We have a whole army who contributes to maturing an overall organisation's security posture.”

Privasec(nowSekuro)isoneofthe APAC'sfastestgrowingcyber securitycompany.IthasaREDTeam thatconductsethicalhackingfor organisationsandaGRCteam specialisinginGovernance,Risk,and Compliance.

MShamaneTan,Sekuro'sChiefGrowth

Officer,isinchargeofthecompany's outreachstrategy,whichaimsto assistC-levelexecutivesinachieving valuepreservationandcorporate growthgoalsthroughcyberrisk management.Shebeganhercareer withabachelor's(hons)degreein computerengineeringandevenasa keynotespeakertoday,bringsthe bestperspectivesofbothworlds, technicalandbusiness,toassist executivesbridgecomparable barriers.

Thefollowingarethehighlightsof theinterviewbetweenWorld's LeadersandShamaneTan:

Howwouldyoudescribeyour leadershipstyleandphilosophy?

Havingexperiencedthebenefits myselfofbeingunderleadershipthat empowersandencouragestheirstaff totakeownershipofwhattheydesire toachieve,Iamastrongbelieverin thesame.Greatleadership influences.Itdoesnotlookat clippingpeople'swings,but empowers,equipsandsupports peopleinexpressingtheirpotential onablankcanvasthat'slaidbefore them.Adisruptiveleaderiscreative, challengesboundaries,andcelebrates diversityinthinking.Itisalso importanttohaveaculturethatdoes notcondemnmistakesbutdisplays empathy

Whatarethethreethingsyou wouldliketoseeimprovedinmost businessesinaddressingcyber risk?

Inordertoimpactaculturalchange acrossanorganisation,weneedto pivottheawarenessandthinkingat theleadershiplevelthatcyberrisk affectseveryone.Thishastobeatthe

frontofmindacrossalllevelsofthe organisation,andweneedtohelp makeitpersonalandrelevanttothe individuals.

ThesecondthingIwoulddoisto challengethemindsetofthe business,especiallytheexecutive leaders,iftheyhavetakena proactiveapproachwiththeircyber riskstrategy,insteadofbeing reactive.Aspartofgrowthand securitymaturity,itmakessensefor businessestostartlookingatan offensivestrategywhichwillgive themforesighttoplantheirnext tacticalmove,ascomparedtojust beingonthebackfootplaying defence.

Finally,executiveleaderswilltakea verydifferentapproachtopreparing theirorganisationiftheystartfrom theassumptionthatacyber-attackor breachisboundtohappen.Ibelieve ifbusinessesstartpreparingforthe inevitablecyberdisruptions,they willbelookingatrunningmorewar roomexercisesandmaturingtheir businesscontinuityprocessesaspart ofcrisismanagementdrills. Companiesneedtobetalkingtotheir peersmore,especiallyacross industrysectors.Informationand experienceexchangeareinvaluable incontributingtothegrowthand upliftofourecosystem.

Accordingtoyou,whatisthemost significantbarrierforfemale leadersinthetechsector?

Ihavealwaysgrownupinamaledominatedindustry.Evenin university,whenIwasdoingmy Bachelor'sHonoursinComputer Engineering,therewereonlytwoof uswomeninawholeclassfilledwith men,anditcouldbequiteadaunting sighttoentertheroom.

Asignificantbarrierforwomen wouldbetheexistingstigmafrom societythattechnologyisamale dominatedindustry,whichhasalso perpetuatedanyinnerdoubtsthat womenmightalreadyhave.

Iwouldsaythekeychallengefirstis inovercomingthecriticsinourown mind,andtheimpostersyndrome thatwe'vealwayshadtobattlewith whichpersuadedustoletthe extroverts,strongerpersonalitiesand theloudervoicesdominatetheroom.

Strivingtoachieveyouraspirations willalwaysbeanon-goingjourney.I wouldliketoencourageourindustry topivotandaspireforgreatness together.JustlikewhatIsharedin myTEDxtalk,'TheImpostor SyndromeoftheTallPoppy',let'sbe anationoftallpoppiestogether.

What'sthegreatestriskyou've takenasaprofessional?

Itwouldbebeingvocallyunafraidto goformydreamsandcombiningthat withauthenticityandvulnerabilityat thesametime.Ichallengedmyselfto stepoutofmycomfortzonewhenI sawaneedintheindustry,whichled tomefoundinganinternationalcyber riskmeetupcommunity

Ibelieveinthepowerofbuilding stronganddeeprelationships,andin reachingouttomentors,whohave helpedmenavigatethecorporate landscapeovertheyears.Theyhave contributedtoacceleratingmy growth,andIrealisedthatas professionals,weshouldnotonlybe vocalaboutourachievements,but evenmoreimportantly,vocalabout cheeringthepeoplearounduswho havemadepositivestridesaswell.

Doesyourorganization'scorporate responsibilitystrategymatchthe availabilityofyourcurrent resources?

Wetakegreatcareandpridein curatingaculturewhichpromotes ourdiversity,individualpassions, anddevelopmentaspirations.Our collectivevaluesbringustogetheras oneteamtoexecuteourmission.

Aswearepassionateinadvancing thesecurityindustryandsupporting communitymentorshipinitiatives, werecognisetheneedtobe intentionalincreatingspaceandtime fortheteamtogiveback.Oncea quarter,theteamisalsoencouraged tospendadayonus,contributingto acharitableassociationoftheir choosing.

Wheredoyouseeyourcompanyin thenextfiveyears?

Asthelandscapeofcybersecurityis constantlyevolving,Sekurowill continuetogrowwithexceptional focusonpeopleandquality.Our missionistoprovideafully integratedend-to-endsecurity servicescateringtothemodernways ofdoingbusiness,fromstart-ups, futureunicornstoenterprises,while maintaininghighstandardsof accountabilityandcare.It'sabout offeringanunprecedentedcustomer experienceasweaimtoturnevery customerintoaclientforlife.

Whatissomeoftheadviceyou sharewithyoungwomenentering amale-dominatedtechfieldorany profession?

Sometimes,whenyoungwomen entertheirprofession,theycanfind thejourneymorechallengingto navigate,especiallywhentheirview ofthetopoftheladderisthatofan overcrowdedmaleleadership. However,myadvicewouldbeto ownthefactthatwemightbea minoritybutbeproudofit.We shoulduseouruniquenessand differencestoouradvantage.Let's seeourdifferencesinthewaywe approach,thinkaboutandseethings, asacomplementaryvalueaddtothe currentwaythingsarebeingdonein organisations.

Also,surroundyourselfwith mentors,andacommunityofhealthy andpositivelymindedpeoplewho willinspireyouforgreatness.Just don'tfallintothetrapofexpecting perfectionfromyourselves,because ifyoudo,thenyoumightneverdare toattemptit.

Acoachoncetoldmethatthesky wasthelimit,andithasjuststuckin mymind.Whenmylimitingbeliefs arisewithinme,Isimplyremind myselfthatitisonlyIwhocanlimit myownpotential.

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