TheCovid-19crisishassignificantlyaffectedtheworld ofinternationalcommerce.In2020,manynationsthat aretypicallyquiteactiveinnewfranchisedevelopment andtheinstallationofnewfranchiselocationssaw extendedperiodsofpracticallytotalshutdownaswellas numerouspermanentclosures.Travelacrossnationsto locatelicensees,launchnewlicencingoperations,and providelicenseeassistanceceased.
Thedigitalbusinessrevolutionhasadvancedandisnow thekeytoacompany'ssuccessin2021andbeyondas welookaheadtoaneweraofglobalbusiness.Toadapt toshiftingconsumerexpectations,franchisorshave improvedbrandinnovation,operationalefficiency,and productandservicequalitywhileloweringcostsand alteringsupplychains.Withallofthisinmind,we polledglobalfranchiseexecutivestosharetheirthoughts onhowthedigitaltransformationwilleffecttheir industriesandgeographicalareasin2022.
Wouldafranchisorhaveeverconsideredorganisinga discoverydayforpotentialfranchiseesorproviding existingfranchiseeswithaccesstothebrand's operationalsystemviaanonlineportalbeforethe pandemic?ortakingpartinanonlinefranchiseexpo? Maybeanyofthesepossibilitieswouldhavebeenviable, butthemajorityoffranchisorswouldhaveobjected. Nothingbeatsin-personinteractions!Theypromote improvedcommunicationandamoreeffectiveworking environment.Manyfranchisesystemswereableto effectivelytraversetheepidemicbecausetotechnology, whichenabledthemtoadapthowtheyprovidedtheir productsorservicestothepublic.
Inthisspecialeditionof World's Most Affordable Franchises to Own in 2022,World'sLeadershasselected someofthemostsuccessfulfranchiseswhichhave successfullymetthechallengesoftherecentpastand havethrivedin2022.
ThecoverfeaturesCartridgeWorld,aglobalbrandandone of the largest specialty sellers of ink and toner printer cartridgesaswellasbespokeB2Bsolutionsandservicesin the world. It was founded in 1988 and has evolved to becometheworld'sleadingspecialisedretailerofprinters, printconsumables,andservicesandsolutionsforclients.It is conveniently positioned for hundreds of thousands of individualandbusinessconsumersaroundtheworld,with over600locationsin35countries.Itworkshardtoensure that every individual and business customer understands theirspecificprintingneeds,aswellasthecostsavingsand reducedenvironmentalimpacttheymayachieve.
Whilewecometotheend,pleasedonotforgettoread theCXOstandpointswrittenbyindustryexpertsandthe informativearticlespenneddownbyourin-house editorialteam.
Have a Great Read!
TThefunctionof teamsin generatinga varietyof business outcomesis becoming clearer. Accordingto thefindings,the morewidely cooperationis usedinfirms,thehigherthelevelof organisationalinnovation.Furthermore,this influenceiscontingent,especiallyinthecase ofproductionteams.Oneofthereasonswhy cooperationcanhelpwithcreativityisthatit bringstogetherpeoplewithavarietyoftalents, knowledge,andeducationalbackgrounds.This highlevelofinformationdiversity,aswellas thevariousviewpointsthatcomewithit,has thepotentialtoleadtomoreinventive approaches.Successfulinnovationallowsyou toenhanceprofitsbyaddingvaluetoyourfirm. Stayingaheadofthecompetitionrequires innovation.Therearemorecompetitive enterprisesasaresultofglobalisationanda fast-changingmarket.Withaticktoits innovativeadvanceapproachesandeffective teamwork,CartridgeWorldhasbecomeone oftheworld'slargestdedicatedspecialty retailersofinkandtonerprintercartridgesand oneoftheworld'sfastestgrowingfranchises. Thecompanyisgloballeaderwhenitcomesto cartridges,printingandofficesupplies.
CartridgeWorldisaglobalbrandandoneof thelargestspecialtysellersofinkandtoner printercartridgesaswellasbespokeB2B solutionsandservicesintheworld.Itwas foundedin1988andhasevolvedtobecome theworld'sleadingspecialisedretailerof printers,printconsumables,andservicesand solutionsforclients.Itisconveniently positionedforhundredsofthousandsof individualandbusinessconsumersaroundthe world,withover600locationsin35countries. Itworkshardtoensurethateveryindividual andbusinesscustomerunderstandstheir specificprintingneeds,aswellasthecost savingsandreducedenvironmentalimpactthey mayachieve.
EmployeesareimportanttoCartridgeWorld.It valueseveryemployee,franchisee,andpartner, anditconstantlykeepstheirbestinterestsin mind,aswellasthebrand'sandfranchise system'slong-termviability.Employeesare workinghardtobuildCartridgeWorldintoa greatfranchisesystemthateveryoneofthe partnerscanbeproudofandthatprovides significantvaluetothem.
Whethershoppinginstoreoronline,the customerbaseissplitbetweenB2CandB2B customers,withsalesrangingfrom transactionaltocontractual.CartridgeWorld providesbespokeB2Bservicesandsolutions, suchaswhybuyaPrinterProgramandthe varietyofMPSmodels,tocomplementthis mix.Itcreatesthesebusinessmodelstohelp franchiseesexpandtheircustomerbasewhile stayingrelevanttotheirexistingcustomers, whilealsoloweringprintingcostsandreducing avoidablewaste.Tostaycurrentandposition itselftobeabletogivemoreservicesto consumers,ithasrecentlyaddeddigitalization servicestoitsportfolio.ItsellsthePremium brandinkjetandtonercartridgesinalltheretail locations,aswellasavarietyofotherproducts andserviceslikeofficesupplies,3Dprinting andcopying,binding,andlaminating.Retail outletsalsofunctionasadisplayforpotential commercialclients.Itusestheinternettokeep trackofclients'printersandofferadviceon howtokeepthemrunningatpeakperformance. Overtheyears,ithassavedcustomersmillions ofdollarsinprintingexpenseswhilealso protectingtheenvironmentbyreducingprinting waste.
CartridgeWorldisconstantlydevelopingnew ideas,newbusinessmodels,newsolutions.The imagingindustryevolvesatarapidspeed,and itiscriticaltobeabletoinnovateinorderto staycurrentwiththeindustrywhilealso remainingrelevanttocurrentandprospective clients.Overthepastfewyears,ithasbeen establishedthatthosewhodonotinnovatewill perish.
EdwinLuihasbeenalong-servingmemberof CartridgeWorldsince2010.Hewasnamed GlobalCEOofthecompanyinJanuary2020, andpriortothat,heheldvariouspositions
O“Ourglobalsupport team work closelytogether, eventhoughthey arespreadacrossAsiaPacific, EuropeandAmerica,itisreally importantthattheyworkasateam.”
– says EdwinLui,CEO of CartridgeWorld.
withinthecompany,includingGlobalCFOandGMfor AsiaandtheMiddleEast.Hebeganhiscareerwith CartridgeWorldinAustralia,thenrelocatedtoHongKong toopenthecompany'sAsiaregionalofficeandpromoteits expansionintotheemergingmarket.Hehaseffectively grownCW'sbusinessfootprintsfromAsiatotheMiddle EastandAfricaoverthelasttenyears,closingover30 majorinternationaldealsforthecompanyandreceivingthe Top100FranchiseSystemsAwardin2020andtheTop10 BestFranchisestoOpenAwardin2021.Edwinspent6 yearsintheprofessionalservicesindustryinAustraliawith mhm(DeloitteAustralia'spredecessorfirm)andBDO, wherehesuppliedservicestosignificantmultinational corporationssuchasWalmart,Honda,andPepsiCo.Edwin hasalargeinternationalnetworkandhasvisitedand workedwithpeoplefrommorethan30countries.Edwinis aCFACharterholderandholdsaBComdegreefromthe UniversityofSouthAustralia.HeisalsoaCPAinAustralia andHongKong.EdwinisamemberoftheChinese People'sPoliticalConsultativeConference's9thHuicheng Committee.
AsGlobalCEO,Edwinrelisheseveryopportunityhegets toengagewithpeopleandhelpthemunderstandwhatthey do,aswellastoacknowledgethequalityandenthusiasm thathaveforprovidingthefinestvaluecartridgesand servicestohelpindividualscuttheirprintingexpenditures inhalf.
"For Cartridge World, it is all about teamwork. We are a global network of Master Franchisees and Franchisees from all walks of life, and as a network, we thrive on being able to help each other. "-saysEdwinLui.
EdwinLuiisapassionateanddeterminedleaderwhois alwaysthoughtfulabouthiswork.Helikestoplanaheadof time.Hewritesdownyearly,monthly,anddailygoals,as wellasanyotherobjectivesthatareessential.Heassesses developmentinrelationtotheobjectivestodetermine
accomplishments,progress,andobstacles.Hevalueshis people'sadviceonhowtoovercomethechallengesthat standintheway.Prioritizationoftheimportantthingsisthe chapteroflifethateveryoneneedstogothrough.Edwin keepstrackofhowhespends168hoursweeklyonhis company,family,society,andhimselfrightfully.
Edwinadvisesagainstmakingdrasticchangessimply becauseyoubelieveyouarerequiredtoasanewleader. Whenyoutakeonanewleadershiprole,you'llnoticethat everyonewantstotalktoyouandsharetheirthoughtson thefirmaswellastheirwonderfulideasforimprovement. Edwinurgesthatyoukeepanopenmindtowhatpeople havetosay,butdon'tmakeanydrasticadjustmentsatonce. Takeastepbackandconsiderwhetherthesuggested adjustmentwillassistinachievingthedepartment'sor company'smostessentialgoal.
Tobeginwith,itisimportanttounderstandwhythereisa criticalneedforchangeandtohaveaclearvisionand pictureoftheoutcomeofthetransformationprocess. Communicationwithkeystakeholders,including shareholdersandemployees,aswellassuppliersand businesspartners,mustbeeffectiveinmanywaysand manytimestoarticulatetheWHY,HOW,andWHATofthe transformation.CartridgeWorldsucceedsinatransition withpeople'strustandsupport.Itensuresthatindividuals areenthusiasticaboutthefutureandmotivatedtogoabove andbeyondtolearnnewskillsandaccomplishthings differentlythaninthepast.
CartridgeWorld'svisionistobecomeanenduring,great companywithoneofthemostrecognisedandrespected brandsintheworld,knownforbeingknowledgeableand caringforhouseholdsandbusinesseswhenitcomesto print.Tostayontrackwithitsvision,thecompanyfocuses onitsstaff,itsfranchisees,itscustomers,itsproducts,and alwaysseekswaystoimproveitswaysofdoingthings.
Franchiseownershipisapopularoption forbusinessentrepreneurs,andforgood reason.Youownyourowncompany,but you'realsoinvestinginabusinesssystem thatyouknowwillsucceed.Insteadof launchingacompanythatmightfailina fewmonthsoryears,you'repurchasing onethathasalreadysucceededelsewhere andisprobablygoingtosucceedinyour neighbourhood.
However,itgoeswithoutsayingthatmerelypurchasinga franchisedoesnotguaranteeyoursuccess.Franchise ownersmayfail,inmyopinion,particularlyiftheygrow overconfidentandfeelthesystemwillhandleallofthe workforthem.Thefranchiseeisrequiredtocontributeas well.
Therefore,keepinmindtheseessentialuniversal proceduresifyou'rebeginningafirmorconsidering franchising.
Althoughitmightseemobvious,we'veallmetplentyof peoplewhoareatthetopoftheirgamebutdon'tseem particularlyenthusiasticaboutwhatthey'redoing.Itis undoubtedlyfeasibletooperateasuccessfulbusinesswhile beingmoreconcernedwiththeoperationalaspects,suchas infrastructure,inventorylevels,andprofitmargins,than withthenatureofthebusinessitself.Butifyoucaredeeply aboutyourconsumers,suchasifyouadoreanimalsandrun apetcarebusiness,Ibelievethatyournaturalexcitement andenergywillalwaysresultinasuperiorproductor serviceforyourclientsandcustomers.
Findoutifyourcommunityneedsthisfranchise. Weareallawareofhowchallengingfranchisingisandhow crucialitistoperformyourdueresearch.Nevertheless,you areunawareofyourignorance.It'spossiblethatyour neighbourhooddoesn'thaveenoughmembersofthedesired demographictosupportthefranchiseyou'reinterestedin. Orperhapstherearetoomanyeateries,vehiclerepair shops,orwhateverelseyou'reconsideringpurchasing.
You'llneedtosetasidemoneyforstartupfeesandcreatea budgetthatwillsupportyouroperationforatleastsix
months.Howmuchshouldyouanticipateinvesting?That hasawiderange.Youmightonlyneedafewthousand dollarstogetstartedwithsomefranchisesbecausetheyare soaffordable.Dependingonthemarket,otherswouldneed anythingbetween$600,000and$1million.Makesureyou haveeverythingyouneed.
Thisisimportant.Particularlyifyouwanttobeanabsentee orpartiallyabsenteeowner,you'llwantamanagerwith expertiseandreliability Additionally,you'llneedtomake plansforinitialandcontinuousstafftraining.
Yourmarketingbudgetshouldbeusedtopromoteyour companyinasmanywaysasyoucan,includingdirectmail pieces,billboards,andsocialmediaadvertising.Evenif yourfranchiseisthebest-runintheworld,ifnooneknows itexistsandespeciallyifitdoesn'thaveawell-knownbrand name(likeMcDonald'sorBurgerKing),nobodywillcome in.
Particularlyifyoudon'thaveafranchisethatisaglobal phenomenon,thefollow-upiscrucial.Offeringmoreoffers, makingphonecalls,andsendingemailsareallcrucial. Createamembershiployaltyprogrammeaswell.Offer yourpresentcustomersagreatgiftinexchangeforadding referralstoyourdatabaseandaskingforrecommendations. It'stypicallyalwayseasiertokeepcustomersandbuild throughreferralsthantorelysolelyoncoldcallingand other,lessdirectsalesefforts,especiallywithbusinesses thatdon'trelyonfoottraffic,likeagasstationorthoseona busystreetcorner
Finally,justkeepinmindtoconductyourselfcarefullyand patientlybeforelaunching.It'scrucialtotakeyourtime withtheduediligenceprocesssincefranchisesystemsare complicatedsystemsthatneedplentyoftimetoinvestigate beforeachoicecanbemadethatwillhaveapositive impact.You'llprobablygetabiggerreturnonyourtime investmentifyouputinmoreofit.
JenniferDeslogesisthePresident andFounderofJadeClinics.
Jenniferbeganhercareerasan electrologistin1989andhasworked tirelesslytoperfectthe"JadeMethod ofElectrolysis"sincethen.Asa perfectionist,sheadoredelectrolysis asajobthatemphasizedefficiency, safety,andprecision.Withthe objectiveofprovidingpermanent hairremovalwithoutstanding outcomesforallCanadians,Jade Electrolysisbeganfranchisingin 2010.
Belowarethehighlightsofthe interviewconductedbetweenWorld's LeadersandJenniferDesloges.
Briefouraudienceaboutyour journeyasabusinessleader.What challengesdidyouhavetofaceto getwhereyouaretoday?
Myjourneybeganwithaneedtofind asolutiontomyownunwantedhair problem.Ifoundelectrolysisand thenwantedtoprovidethatserviceto otherindividuals.Itwasn'tlong beforethereweren'tenoughhoursin thedaytotreatallmyclients,at whichpointIstartedtrainingother electrologiststoattempttofillthis need.Theseindividualsstruggled withthebusinesssideofthejob. Theywere,forthemostpart,great practitioners,butthebusiness decisionsneededtoactuallyruna successfulbusiness,inmanycases, wereforeigntothem.Franchising wasthesolutiontothisproblem becausewecouldgivethefranchisee moresupportinmakingthecorrect businessdecisions.Though franchisingasafranchisordefinitely comeswithitsownsetofchallenges.
DescribeJadeClinics'offerings thataddresstheneedsofyour customers.
Electrolysisistheonlypermanent methodforhairremoval.Itisvery dependentontheskillofthe practitioner.AtJadeClinics,I developedamethodusingmy32 yearsofexperiencetoperfectthe practitioner'sskills.
Enlightenusonhowyouhave madeanimpactonthisindustry throughyourexpertiseinthe industry.
Ispentmanyyearstryingtochange theindustry,byconvertingpracticing electrologiststothemethodsthatI wasdeveloping.Unfortunately,that nevergottractionandIbegan trainingelectrologistswithno experience.Idevelopedabrandthat thepubliccouldtrustandgavemany peopleacareer
Whatarethechallengesyouand yourteamatJadeClinicscome acrossinyourday-to-day operations?
Thefirstandbiggestchallengethat wefacedwasthephone.Workingas anelectrologisttakesallyour concentrationandansweringthe phonebecomesahugedisruption throughouttheday.Ifyoudon't answerthephone,youloseoutonall thepotentialclientsattemptingto findpermanenthairremoval.Our solutiontothismassiveproblemwas todevelopacentralizedcallcenter thatallclientsforalllocationscould calltobooktheirappointmentsand gettheinformationtheyareseeking. Freeingupthepractitionertodowhat theydobest,electrolysis.
Whatpeople,whatbooks,whatlife factorshaveinfluencedand impactedyou?
Everysingleclienthashadalasting impactonme.Whenaclientgetsthe results,theyhavebeenseekingall theirlivestoseethisjoy.Itissuper rewarding.Equallyimportantareall thepeopleintheJadeClinicssystem, Ilovethemallandtheyhavetaught memorethanIcanexpress.
Takingintoconsideration,the currentpandemic,anditsimpact onglobaleconomies,howareyou drivingyourorganizationto sustainoperationsandensurethe safetyofyouremployeesatthe sametime?
Thepandemicgaveusthe opportunitytogainadeeper connectionwithourfranchisees,to supportthemthroughthehighsand lows,andweareproudtosaythatall ofourfranchiseesandpractitioners areapartofJadeClinicstoday
Describeindetailthevaluesand theworkculturethatdriveJade Clinics.
Wetreateveryonewithout prejudice.Thisisajudgmentfree zone.
Wewanteveryonetobe comfortableandfullyinformed withclearexpectations.
Wevaluehonestrelationshipsand areconfidentinstandingbehind ourresults.
Weprovideasafe,sterile environment.Ourpractitioners areverywelltrained,withaccess todocumentedstandardsof operations.
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Welovemakingapositiveimpact onthelivesofothers.
Wheredoyouenvisionyourself beinginthelongrunandwhatare yourfuturegoalsforJadeClinics?
Ourplanistograduallygrowthe businessbyawarding4-6franchise locationseveryyearuntilwehavea clinicineverycityacrossCanada, givingallCanadianseasyaccessto JadeClinics.
Whatwouldbeyouradviceto buddingbusinessleaders?
Nevergiveup!Ifthisisyourdream, nooneelseisgoingtogiveittoyou; youhavetoworkforit.
MichaelA.Collura,thefounderofIn HomePersonalServices,beganhis careerineldercare.Hewas unintentionallyplacedonacoursethatwould influencehislifeandthelivesofmanyotherswhen hewasjust15yearsold.Michaelstartedhisfirst employmentinanursinghome,whereheworked alongsidehismother Whilethere,Michaelformedan immediatedesiretoaccomplishsomething meaningfulandtohelppeoplewhilehewasthere. Compassion,respect,decency,andadesireto sincerelyservepeopleweretaughtandfosteredin him.Itwasintheseearlyyears,andhowhewas raisedcorrectly,thattheInHomePersonalServices brandwouldbeformedandstrengthenedsomany yearslater.
Sinceitsinception,InHomePersonalServiceshas fulfilleditsmissionbycaringforcountlesselderly peopleandtheirfamilies.Ithasareputationforbeing morethanjustagoodcaregiver.Itisamulti-awardwinningbrandthatiswidelyregardedasarealleader ineldercare.Thispathhasnotbeenwithoutitsshare ofdifficulties,butitjustaddstothecompany's strengthasaserviceandabrand.
FOUNDER&CEO INHOMEPERSONALSERVICES
InHomePersonalServiceswas foundedinearly2004.Michael foundedthecompany,andhe onceagaincollaboratedwithhis mother.InHomePersonal Serviceswouldfulfillits commitment,asstatedinits missionstatement. To provide quality homecare with high standards that promote independence at a low cost.
Michael'svisionwasstraight forward:tomakeadifferenceby doingsomethingthatbenefits manypeopleratherthanjusta few.Itwouldbemorethana company;itwouldbeamission withthegoalofnever diminishingandonlygrowing.It wastogrow,notforthesakeof riches,buttomakeadifferencein acommunityandindustryin desperateneedofassistance.
Michaelasserts, "We are often asked, "How did you start the business?". Our answer: we never tried to start a business. We set out to do something that mattered. The business was a vehicle to get us there. In that, the mission was born. “
“For me, it's not a measurement of success that many would think is conventional. I am blessed for everything life has provided. The good, the bad and the ugly have all shaped my life and where I
stand today, I say thank you for it all. Without the challenges, the failures, and the struggles, there would be nothing worth celebrating and life would be boring. My life is anything but unfulfilled. I have the privilege of doing what I love... making a difference in the lives of others. My journey is far from over, and that, too, is a blessing. Because of all the lives I have yet to reach and impact for the better. “
Michael'sdailytaskswillinclude, firstandforemost,ensuringthat theteamiscapableofbeing challenged,growing,and becomingmorethanthey imagined.Hebelievesthatitis hisprimaryresponsibilityasa leadertodevelopothersaround himtothepointwhereheisthe leastimportantpersoninthe room.Today,Michaelhasproven tobethebrand'sleastuseful individual.
AccordingtoMichael,honesty willbeyourgreatestallyandthe mosthighlyprizedhumanvirtue onearth.Respecteveryone,listen withanopenheart,andnever abandontheobjective,headvises. Headds, "Embrace failure because it is required to achieve success. Do what you love or do something else. Leadership isn't about being perfect, popular, or "the best". It's about being the person who can inspire, lift up, and make others better than yourself. "
TheTeamofProficientand SignificantAchievements
NothingaboutwhatInHome PersonalServicesistodaywould exist,accordingtoMichael,ifit weren'tforthefantasticteamof devotedprofessionalswhodrive thebrand'sdeliveryand innovationofcare.
MichaelA.Collura,Presidentand CEO,hasfrequentlyidentified himselfastheleastsignificant personinthecompany'ssuccess asafounder.Because,whileheis adrivingforcebehindthe company'sgrowthandoperations, itisthefrontlineemployeeswho followthroughonthepromises madeandthetrustplacedinIn HomePersonalServicestobethe careproviderofchoiceforthe vulnerablelovedoneswhohave entrusteduswiththeircare.
AccordingtoMichael,the organizationandtheteammaybe proudofthreemajor accomplishments:
1. Thebrand'smissionandhow ithasdeliveredonits promise.
2. Theteamofprofessionals thatgotthecompanyhere willensurethosepromisesare upheld.
3. Thefutureofwhatisinstore forusallandthemonumental amountofqualityoflifeand qualitycarethatwillbe deliveredwillhaveareal worldimpactonthelivesof others.
AsperMichael,thecompany's innovationcomeswiththe understandingthatitmust improvethelivesofothers,orit isjustnothingmorethanaclever ideanovelinitsconception.He says, "There must be real substance to any innovation we develop that provides a benefit to others, not just the brand.”
MichaelseesInHomePersonal Servicesasitsbiggestcompetitor. "Nothing else should, will, or
would ever matter. We work to continue to innovate and grow, and we are only chasing ourselves. Let the others running a rat race look over to see what we are doing. It won't matter. We're too busy doing what is right, what is needed, and what is expected to pay attention to anyone else." Michaelcomposes.
Being a part of In Home Personal Services, I can honestly say I never felt like I had a "job". I
have a mission, a drive, and a life that gives me the chance to be a positive force for others in countless ways I never even imagined. Find that in your life. It may actually be the true secret to happiness. It certainly is for me. “
MissyMacKintoshisthe
FounderandCEOof MisMacKClean Cosmetics,abeautyproduct companythataimstoredefinethe cosmeticsindustrybycombiningthe high-qualityapplicationwithethical andecologicalmanufacturing.Missy MacKintoshbuiltMisMacKfromthe groundupinherbasementinsmalltownCanoe,BC,Canada.She personallyhasnevermetorknewof anyonewhohadbuiltaMakeup brandbefore.Shehadtolearnallof itonherown.However,shehasbeen intheindustryforover25yearsand 16yearsofthatasaProfessional MakeupArtist,andherworkhas beeninternationallypublished,and shehasworkedinManagementfor companiessuchasMAKEUPFOR EVER,andNars.Shesays, “As someone who eats, sleeps, breathes makeup on a daily basis, I know what works and what doesn't.” According toMissyMacKintosh,shehadthe
visionofMisMacKinherheadfora longtime. “In 2017, it was time to bring my plan to action,” saysMissy MacKintosh.
Belowarethehighlightsofthe interviewconductedbetweenWorld's LeadersandMissyMacKintosh:
DescribeMisMacK'sofferingsthat addresstheneedofyour customers.
MisMacKisoneofthefirst ProfessionalPerformingClean MakeupLinesontheMarket.In 2016IwasintroducedtoClean Makeup,buttheyallhadthesame issue–lackofperformanceand pigment.Tryingtofindproductsthat helduptomypickyprostandards justdidn'texist.SoIcreatedthem workingdirectlywithaFemale CanadianChemistwhospecializesin Cleanbeauty.MisMacKmergesboth theMainstreamtheCleanandthePro
worldintooneuniqueamazing brand.Iunderstandthatmakeupis notapassivesale.Ittakeseducation andgettingourclientsintoourchair toexperienceitfirsthand.Atour MisMacKstores,weoffer ComplimentaryPamperingSessions alldayeverydaytogiveourclients exactlythat.Wearealsotheonly brandthatoffersprivateoneonone makeuplessonswhereyoubecome thestudentandlearnasyou'redoing yourmakeupwithourguidance.We makeyouwriteeachstepdown,so youhavethattotakehomewithyou. Becausereally,wherecanyougoto learnwithoutsomeonetryingtosell youatrend.Weteachbasedona techniquethatIcalltheNatural Guidestoaface.Thesearetaughtin ourMisMacKArtistryeducation modulesforfutureMakeupArtists wantingtolearnandbecome professionalmakeupartists.
Enlightenusonhowyouhave madeanimpactinthisindustry throughyourexpertiseinthe industry.
MisMacKprovidesfunandsafe productspackedwithpigmentand performbetterthanmainstream.I understandhowproductssitonthe skinandworkwithmyChemistto createthem,sotheyareeasyfor consumerstoapplyandblend.The technologywe'reusingisincredibly uniqueinthecosmeticworld.We're trulypushingtheindustryforwardin morewaysthanone.Ourimpactis alsoaroundeducation.Weare passionateabouteducatingthePro worldofMakeupArtistsandthe everydayconsumerthatyourbodyis yourlargestorgan.Itonlytakes28 secondsforatoxicingredienttohit yourbloodstream.Yes,yourbodyis goodatgettingridofitbutwhen we'remarinatingintheseproducts sincebeforewearebornoursystems tapout.Westartseeingallergies,and alotoftheseingredientsarehormone disruptorsthatcancontributeto fertilityissues.We'reproviding makeupandtoolsthatallow everyonetoignitetheircreativity, pushtheirlimits,andworkflawlessly inasafewaynotonlyforallhumans butalsoforourenvironment.
Whatarethechallengesyouand yourteamatMisMacKcome acrossinyourday-to-day operations?
Welltobequitehonest,wedoallthe thingshereatMisMacKHQ includingshipping,receiving,and labelling.Andgettingourlabelson straightistrulyadailychallengelol.
Whatpeople,whatbooks,whatlife factorshaveinfluencedand impactedyou?
DanySanzthefounderofMakeup Foreverismybiggestidol.Our storiesareincrediblysimilar,anda supercoolthingisthatwenowhave herfullsupportandherusing MisMacKinherprokit.Mytime favouritebookisthe5amClub.
Takingintoconsideration,the currentpandemic,anditsimpact onglobaleconomies,howareyou drivingyourorganizationto sustainoperationsandensuring thesafetyofyouremployeesatthe sametime?
Safetyisofutmostimportancehere atMisMacK.Asapromakeupartist sanitationisournumberonepriority. Beinginasmallboutiqueshopthat's asmallbatch,we'reabletoeasily managequalityandsafetycontrol. Wealwaysmakesureourteamis happyandhealthy
Describeindetailthevaluesand theworkculturethatdrives MisMacK.
Wevalueeducation,customer service,customerexperience,and fun.Makeupisfun.Weoffer
complimentarypamperingsessions alldayeverydayatourMisMacK stores;educatingourclientson productplacementandhowtouse ouruniqueproducts.Webelieveless ismoreandlearninghowtouseour productsinmultipleways.Ourtagis 'we'reSmallbutMightyandthe MastersofMulti-Purposeproducts'. Eliminatingwastefulpackagingand theoverwhelmingguiltyfeelingyou havewhenyouopenupanoverpackedmakeupbag.Weteachthat “Makeup does not define you; it's merely a tool of Empowerment”
Wheredoyouenvisionyourselfto beinthelongrun,andwhatare yourfuturegoalsforMisMacK?
IenvisionMisMacKbeingatrusted GlobalBrand.Mygoalistohave about5storesacrossCanada,onein London,oneinParis,NewYorkand LA.9.Whatwouldbeyouradviceto buddingentrepreneurs?Failintoyour flow.Failureiswheregrowth happens.Isayifyou'renotfailing you'renotgrowing.Everythingis alsofigure-out-able.Ifyouwantit badenoughyouwillfigureoutaway tomakeithappen.
Nick's professional advice for aspiring leaders is to "be true to who you are, do what you say you'll do, and find a way to do well in the world," regardless of their sector. Money comes and goes, he says, but it's not the be-all and end-all. It might seem like that at times, but it is also a tremendous tool for helping oneself, family, and community. Working for the sake of money, on the other hand, will leave one dissatisfied in the end. "You need to know what will keep you motivated to accomplish more when money isn't the objective," he adds, "because hopefully, money wont be the goal for very long."
NNickZamucen,theFounderand PresidentofBestOption Restoration,isabusiness strategistandanaward-winning serialentrepreneurwithatrack recordofsuccessinavarietyof businesses.
BORisaleadingwater,fire,and moldmitigationandrestoration firmforresidentialandsmall commercialproperties.BOR franchiseesaretheonestocontact whenapipebursts,atoiletbacks up,abasementfloodsOranarray ofotherdisasters.BORwilldry thestructureandrebuilditbetter thanitwasbefore.Inthesubject ofmitigationandrestoration,our franchiseesarespecialists.
AsperNick, "The mission at BOR is to leave the world better than we found it".Theteam strivestorestorepeaceofmindto individualswhocallBOR.He alsoadds, "Nothing shakes a person quite like having water coming out of their home walls and no one there to help. We want to be that person; we want to be the company on your speed dial. We at BOR have a bit of a hero complex. We want to save the day in all situations. It starts from the top."
Nick'svisionforBORistoreallymakethecompanyahouseholdname. The "go to" intheeventofabadsituationinthehomeorworkplace.The companyiseyeing1000+unitsnation-widebeforeexpanding internationally.
"I became an entrepreneur because I despise "authority" or someone telling me what to do, how to do it, or when to do it," Nickexplains.Hecan't fathomworkinginanenvironmentwhereheneedsto getpermissiontogoonvacation,eatlunch,leave earlytowatchhischildrenplaysports,orusethe restroom. "Perhaps you don't have to ask to use the restroom in a business atmosphere; that may have gone too far, but the idea of someone managing my day or weeks seems horrible to me," hesays.
NickdislikesthecorporatecultureCYA,inaddition totheissueofcontrol.CYAgoesagainsthispersonal ideasaboutultimateaccountability.CYA,inNick's opinion,isachicken-sh*tmanneroflivingboth professionallyandpersonally.Headvisesthatinstead ofattemptingto"CYA,"youshouldtake responsibilityforeverything. "It's a liberating sensation." "When it's all on you," hecontinues, "you'll focus more on winning and stop trying to play defence all the time." When you're in charge of your own destiny, life is a lot more enjoyable.”
"Nothing ever happens as fast as you want it to"
Oneofthemostdifficultaspectsofestablishinga business,accordingtoNick,isimagininghowbigor
successfulitwillbeinthefirstfewyears.Hebelieves thateveryoneisexpectingtohithomerunsright away.'Itonlyhappensonceinawhile.'"Ittakestime todevelopaconsistentbusiness,"hesays.“Being profitabletakestime.Ionceheardtheexpressionand havetoldmanyofthecompanyexecutivesIadvise thattheymustmanagetheirexpectationsforboththe goodandthebad.Nothinggood,noranythingbad, canlastindefinitely.”
Nickwantstoenhancepeople'smentalhealth,how theyreacttobadnews,and,ashehasstated,theCYA culturethatcorporateAmericaappearstorequire.He believesthateveryonenowworksandlivesina culturethatvaluesinstantsatisfaction.Peoplewant thingsrightnow,betterthantheywere15minutes ago.Hisconstantpursuitofthenewestandgreatest hasresultedinasocietyofunsatisfied,merry-goroundmentalities.AccordingtoNick, "I'd like to assist people in looking for the positive rather than dismissing what appears to be "the old" way of doing things. We have a tendency to be the ultimate deleters, moving on to the next, and then wondering why we not only have a waste issue, but also an insecurity problem.”
“When you're a hero, you tend to chase who you're striving to be rather than who you aren't," Nick explains. According to him, the BOR team like to focus on the good aspects of life, and nothing is more positive than assisting others. He declares, "In our industry, treating people and their property with respect and taking the time to listen has shown to be a winning strategy. We don't take shortcuts, we don't cut corners, and we treat everyone the way they want to be treated. Simple courtesy brightens someone's day."
World'Leaderscompilesalistofthetopfranchise investmentscalledthetopfranchiseseachyear
TheFranchisescanserveasastartingpointfor prospectivefranchisees'studybyusingobjectiveindicators likepriceandsocialreach.Areyouplanningtoopenafastfoodrestaurant?YoumaylookattherankingtoseeifDairy QueenorMcDonald'shashigherratings.Wishtostarta hotel?Thesefranchisescanassistyoudeterminewhich brandwillbemostbeneficialtoyoursuccess.
Theserankingsareundoubtedlygeneralcounsel;therefore, theymightnotbeapplicabletoyou.Beforemakinga choice,youshouldalwayslearnmoreaboutfranchisesand franchiseinvestments.
However,afewcompaniesconsistentlyappearonour franchises500list.Theyshouldbecommendedfortheir tenacityandreliability
Seewhichfranchiseshaverankedinthetopfivespotson ourfranchiselistthemostfrequentlysince2001.
Incomparisontothesecond-placecompany,Subwayhas hadanastounding14appearancesinthetopfiveofthe Franchise500since2001.Ithas,however,dropped recently,droppingfromtheNo.5entryin2016totheNo. 35positionin2017andtheNo.105positionthisyear The factthattherearefewerU.S.franchiseesnowthanthere
wereafewyearsago—from26,972in 2015tojust26,291in2017—has somethingtodowiththis.
CEO:SuzanneGreco
Businessheadquarters:Millford,Conn.
Franchisingsince:1974
Initialinvestment:$147,050to $320,700
Initialfranchisefee:$15,000 Newunitsin2017:-222units(-0.5 percent)
Training:33hoursonthejob,62hours intheclassroom
Marketingsupport:Co-opadvertising, adtemplates,nationalmedia,regional advertising,socialmedia,SEO, websitedevelopment,emailmarketing, loyaltyprogram/app
Inboth2002and2018,7-Elevenwas namedNo.2ontheFranchise500list. Since2001,ithasplacedinthetopfive 11outof18times.Thechainof conveniencestoresalsocontinuedto expandin2017,adding3,336new locations.Since7-Elevenhas54,061 worldwidefranchises,mostofits growthhasoccurredoutsideofthe country,butithasalsomade significantdomesticprogress.The businessincreasedby62.2percent from4,330U.S.franchisesin2008to 7,025in2017.
CEO:JosephDePinto
Businessheadquarters:Dallas
Franchisingsince:1964
Initialinvestment:$37,550to $1,149,900
Initialfranchisefee:$10,000to $1,000,000
Newunitsin2017:3,336units(5.7 percent)
Training:240hoursonthejob,24 hoursintheclassroom
Marketingsupport:Co-opadvertising, adtemplates,nationalmedia,regional advertising,socialmedia,SEO, websitedevelopment,emailmarketing, loyaltyprogram/app
3.McDonald's McDonald'shastobeamongthe strongestfranchisebrandsyoucan thinkof.Morethan34,000 McDonald'srestaurantsexist worldwide,andsince2001,eighttimes (includingthisyear)theGoldenArches haveplacedinthetopfiveonthe Franchise500list.
CEO:SteveEasterbrook
Businessheadquarters:OakBrook,Ill.
Franchisingsince:1955
Initialinvestment:$1,008,000to $2,214,080
Initialfranchisefee:$45,000
Newunitsin2017:507units(1.4 percent)
Training:6to24monthsonthejob,75 hoursintheclassroom
Marketingsupport:Co-opadvertising, adtemplates,nationalmedia,regional advertising,socialmedia,loyalty program/app
Related:Quiz:HowMuchDoYou ReallyKnowAboutMcDonald's?
4.HamptonbyHilton
Since2001,HamptonbyHiltonhas earnedsixtop-fiverankingsonthe Franchise500,whichputsitinfourth placeoverall.Althoughitrankedfirst overallfouroutoffiveyears,thehotel restaurantfranchisedominatedthe earlytwenty-firstcentury.The companyisstillrankedNo.29overall thisyear,cominginfirstamong franchisesforhotelsandmotelsdespite arecentlittledeclineinthatranking.
CEO:ChristopherNassetta
Businessheadquarters:McLean,Va.
Franchisingsince:1984
Initialinvestment:$6,909,090to $17,088,860
Initialfranchisefee:$75,000
Newunitsin2017:128units(6.0 percent)
Training:Varies
Marketingsupport:Co-opadvertising, adtemplates,nationalmedia,regional advertising,socialmedia,SEO, websitedevelopment,emailmarketing, loyaltyprogram/app
5.TheUPSStore
MailBoxesEtc.wasacquiredbyUPS in2001andchangedtoTheUPSStore. TheUPSStorewasplacedNo.2inour Franchise500thatsameyear,andit hassincemadefivemoreappearances inthetopfive,includingthisyearat No.4.
CEO:TimDavis
Businessheadquarters:SanDiego, Calif.
Franchisingsince:1980
Initialinvestment:$177,955to $402,595
Initialfranchisefee:$29,950
Newunitsin2017:69units(1.4 percent)
Training:80hoursonthejob,72hours intheclassroom
Marketingsupport:Co-opadvertising, adtemplates,nationalmedia,regional advertising,socialmedia,SEO, websitedevelopment,emailmarketing, loyaltyprogram/app
