2012_DIGITAL_AWARDS__EMMY_1108_INTERACTIVE 11/3/12 7:16 PM Page 51
THE 2012 INTERNATIONAL DIGITAL EMMY AWARDS WINNERS
Digital Program: Fiction Live from the Clinic Maverick Television for Channel 4 United Kingdom Credits: Dan Jones, Executive Producer Steph Harris, Executive Producer Sandra Gorel, Producer Adam Gee, Commissioning Editor
Live from the Clinic
Live from the Clinic was broadcast on Channel 4, relying largely on online presence. Viewers applied through the show’s website to be seen live over webcam during transmission by the show’s resident doctors and leading specialists. On the website, these cases were made available as interactive videos, allowing users to create a shopping basket of resources most applicable to them, which they could then email to themselves. As the shows aired, users were encouraged to ‘play along’ using My Healthchecker, taking 19 tests related to subjects across the series, ranging from Dyslexia, OCD, Autism, and ADHD, to BMI, Body Fat Percentage, and Diabetes. Along with receiving detailed feedback and advice, users could compare their results anonymously with others. My VideoDoctor, an interactive video product, allowed users to receive a personalised consultation based on their symptoms from the show’s doctors.
Digital Program: Non-Fiction category presenter Nikki Griffin
Adam Gee, Stephanie Harris, Sandra Gorel and Dan Jones
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International Emmy Almanac 2012/2013