Merit360 2017 | Action Plan 002

Page 49

SDG 16 : Peace, justice & strong institutions Project : SILENT CONFLICTS

business plan Explained through the Business Model Canvas

Contact : silentconflicts@gmail.com

What problem is it solving? OVERVIEW Silent Conflicts will collect the data, using participatory research methods, within a rural region in our target country. The data will then be used to rank 5 areas of research: knowledge, healthcare, standard of living, government transparency and human rights violations in accordance with their level of development in the area. The main idea is to produce uncorrupted data, which local NGOs often lack the funds to collect. Then, we will consult the NGOs on the projects most needed in the area that they are engaged.

Actors of the international system often focus on the macro view of society, overlooking the micro conflicts. Present peace indicators do not allow for local institutions to properly identify areas for potential conflicts because they don’t adjust the questionnaires in accordance with local specifications.

SDG Target Focus Ensure responsive, inclusive, participatory and representative decision-making at all levels.

Operational reach Local and international organisations , which have an interest in conflict-resolution and peace-building. Academic institutions that are conducting peace relating research e.g. UK GCRF . Companies seeking to invest in areas which have the perceptions of the lack of peace.

SMART GOAL We want to develop an analytical tool, that can be used by a range of peace orientated organisations to provide localised impact. Silent Conflicts wants to act as a platform to communicate priorities of local people to local NGOs, as well as encourage local NGOs to work on certain projects together, thus combining their resources. We want to act as peace facilitators of the region, constantly monitoring the level of development and consulting NGOs on how that level of development can be increased.

Value Proposition

Customer segments

CHANNELS

Insufficient local data collection hinders the quality and integrity of the regional analysis, thus keeping NGOs away from the most efficient actions. Local NGOs often lack the resources to conduct a detailed analysis of the region that focuses on every community within it. Silent Conflict, can provide this data to the NGOs through conducting a detailed research of the area , that will reveal the most pressing issues within the communities.

We see our customer base in two ways, those who benefit from research and analysis like NGOs and community investment groups who would no longer need their employees on ground doing this work. and end users who benefit research done who are the influencers There is value of this to the community in which we are implenting our project. B2B AND B2C

Local and international NGO’s (Creating awareness of our NGO’s data among professional network via LinkedIn). Local Neighbourhood Council, Mayors, Community Centers, Council Social Media Local Newspapers (To share our story in 2 local press publications).

CUSTOMER RELATIONSHIPS

REVENUE STREAMS

Community Regeneration organisations, NGOs, Events organisations, Monetary events and popups, Endorsements

Evaluation from the pilot will be used to perfect our product and adapt it for other communities, regions, and countries (our post-pilot expansion will be to Kenya). Donations, fund-raising, and sponsorship will be employed to finance the cost of our product delivery (e.g.flights, filming, career roadmap printing) following the 6 month pilot.


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