Benefits of Logistics Loyalty Programmes Supply chains are getting bigger and bigger with each passing day and so are logistics. Logistics is an important element of the supply chain. There is a great demand for efficient logistics partners for almost every business, especially for import and export businesses. Although complex, logistics is a rewarding business. Naturally, there is fierce competition among logistics companies around the globe for acquiring more and more businesses to increase their profitability. However, it is very difficult to get new clients, so the best way to keep logistics companies operational is to retain the existing customers. Here logistics loyalty programs come into play. A loyalty program can be defined as a marketing strategy to encourage customers to keep returning by giving certain discounts, rewards and special incentives. One famous example of a loyalty program is Amazon Prime. The members are treated as loyal customers and few incentives are given to them in the form of discounts than non-member customers. These customers are rewarded with reward points, free delivery and access to an OTT platform. Likewise, there are many companies all over the world which run loyalty programs to attract customers. Even the logistics companies have logistics loyalty programmes or cargo loyalty programmes to lure freight forwarders, importers-exporters and other businesses.
Loyalty programs are beneficial to the companies offering them and to the customer using their services. For companies, it gives stable customers who keep returning. This helps in planning their activities and offering better services to them. Let us look at a few benefits of logistics loyalty for the customers: Discounts: Regular customers or members get heavy discounts on the logistics charges. It might be in the form of a percentage or allowing extra cargo at the same price. Offers: Some logistics companies give offers to their loyal customers in the form of cashback or reward points which can be redeemed the next time. Door-to-Door Pick-up: Customers who wish to send the cargo have to arrange the logistics from their manufacturing unit or warehouse to the ports. But, members get the privilege of the door-to-door pickup. Customs Clearance Documents: Documentation for customs clearance is a tedious job, especially for new and small businesses. It requires time, manpower and legal help. However, under the logistics loyalty programme, some companies assist the small timers and first timers in preparing the documents for customs clearance to facilitate quick and hassle-free clearance.