PRODUCING ART AS PART OF A CAMPAIGN Art is meant to make you feel something; it can be incredibly powerful. Art engages us directly with feelings, thoughts, and expression. Art is interpretive; every individual can understand it in different ways Studies have shown that engaging with the visual arts can improve memory and empathy, whether by viewing art or creating it. The process of creating inspires individuals to envision a better future by learning from the past. Contemporary art can also ensure that history is never forgotten; it can inform society about injustices and may call for action, as well as strengthening and promoting solidarity among people.
CONCEPT Producing a painting or piece of artwork, video, poem, movie, digital art or music can stimulate research and further understanding of the Holocaust by fostering a culture of remembrance. Before the creative process begins, it is important to encourage creators to gain inspiration by exploring documents, photographs, diaries, letters, and visual arts made during the Shoah or by artists and survivors in response to the Shoah. Invite participants to find inspiration in the stories of survivors and to create the art as a part of the #WeRemember campaign. Everyone can express themselves through art. A good picture taken with a simple smartphone can be a form of art that is powerful and can deliver the appropriate message. We encourage making it clear that this type of initiative is not only intended for artists, but for everyone who wants to learn, share, and remember. The art campaign can be organized in partnership with international or local Jewish communities, schools, universities, cultural centers, museums, human rights organizations, minority groups or other groups.
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