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Using social media to educate about the Holocaust
Social media platforms have succeeded in bringing the world together in ways previous generations could never have imagined. Advances in technology have fundamentally altered the way that we consume information.
The internet is vast, and while it has connected the world and enhances our lives in so many ways, it has also exposed some dark realities. White supremacists and antisemites are now afforded access to the same platforms as the influencers that billions of young people look to for the latest trends. These threats posed by hateful ideologies are compounded by the danger that Jewish communities around the world face to their physical security from extremists.
Much of the recent rise in antisemitism can be attributed to a decline in or complete lack of Holocaust education in schools. We must find new ways to reach young people so they will be able to learn the lessons of history’s greatest tragedy. Educational seminars and remembrance events are no longer enough. Shockingly, over a third of Americans millennials believe that two million or fewer Jews were killed during the Holocaust. Even more troubling, almost half of all Americans cannot name a single one of the more than 40,000 concentration camps and ghettos constructed during the Holocaust.
With each passing year, the number of Holocaust survivors left to tell their story diminishes. It is likely that within 25 years, none will remain. That’s why it’s up to us all to preserve their memory; to ensure that the horrors of the past will never be repeated.
Today’s youth spend an inordinate amount of time on social media platforms to communicate with their peers and consume information. For this reason, a digital campaign is necessary to engage with our target audiences.
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