COMPANY PRESENTATION 2014 WorldHorseSport AG Switzerland POLO - JUMPING - LIFESTYLE
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MULTIMEDIA PORTALS SAMSUNG SMART-TV-CHANNEL ULTRA LUXURY BRAND E-COMMERCE
COMANY PRESENTATION 2014 ________________________________________
BUSINESS CONCEPT
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USER ADDED VALUE
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FUTURE
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SWOT ANALYSIS
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KEY FACTS SAMSUNG CONTRACT
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KEY FACTS SAMSUNG COMPANY’S VALUE
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INTERNATIONAL MARKET SIZE
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TURN AROUND
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LINKS
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CONTACT
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE -
BUSINESS CONCEPT ________________________________________
Like other internet platforms, as LinkedIn, Instagram, or Classicdriver, we offer to the special interest community a service, they do not want to miss any more and that makes us win them as permanent users. The market size is estimated to comprise 600 million fans worldwide. On a global level, the special interest online market regarding “Equitation” is barely tapped.
The founders of WorldHorseSport AG base their engagement on the following target: "To offer everything around Equestrian sport from one source“ Our target is that our Equestrian fans don't have to leave the WorldHorseSport.ch portal no matter what they want to find around their beloved sport. WorldHorseSport AG is Nr. 1 in Switzerland. Since January 2014, we are driving the process of the internationalization forward. Sensational international Google Ranking 9 x page 1; 7 x page 2
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 6 -
USER ADDED VALUE ________________________________________
1. National and international information portals 2. Free National E-Paper-magazines 3. WorldHorseSport IP-TV-Channel Broadcasting the best 120 tournaments through our TV Channel worldwide: Polo, Showjumping, Dressage, Breeding (Infolink Programm 2014) 4. SAMSUNG Smart-TV-Channel Permanent installation Broadcasting the best 120 events in 142 countries on 431 million Samsung Smart-TV – Start in 06/14 5. Weekly Newsletter with latest highlights. 6. Trips and travels 7. Shop with 2.400 different equestrian products 8. Member-come-together 9. Careers sim. Jobs.ch (sold for 390 Mio CHF)
10. Trading-Announcements sim. Homegate.ch, for horse sport properties 11. Yellow Pages for vetereneries, dentists, clinics, riding schools 12. Own Luxury Brand
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 7 -
FUTURE ________________________________________
The concept is so successful, that WorldHorseSport AG become the Nr. 1 in Switzerland and generated Users from 88 countries. The company was nominated for the «100 Best StartUp Award» from over 100,000 young company‘s in Switzerland. During this nomination process, SAMSUNG became aware of us and we got a contract for installing permanently our IP-TV-Channel on 423 million Samsung Smart-TV-devices in 142 countries. Management intention for 2014: • Further Internationalisation: We had users from 88 countries on the German pages. We have a realistic chance to become the unrivaled Nr. 1 IP-TV, Multimedia and ECommerce solution regarding horse sport in a market of 600 million high-income sport fans. • Further development of the Swiss Ultra Luxury Brand. Management intention for 2014 / 2015 • IPO on the Swiss Stock Exchange
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 8 -
SWOT ANALYSIS STRENGHTS
WEAKNESSES
Contract with SAMSUNG
Only established in a limited market
Without competition
Limited product portfolio in the Luxury brand
Nr. 1 in Google Ranking Nr. 1 in Switzerland with a clear intention of WHSmanagement and the highly qualified Team to become the international Nr. 1
More working capital required to build up the Luxury brand, fairs, marketing, staff, production
Qualified staff not easy to find
Realistic chance for a IPO on the Swiss Stock Exchange
Major growth potential 2 ½ years development advance
OPPORTUNITIES
RISKS
To establish the international Nr. 1 Multimedia Portal / Samsung IP-TV-Channel for horse sport. Build up a ultra luxury brand based on Swiss products: horse feed, water, saddles, bridals, clothes. Promotion and sales through Portals / IP-TV-Channel. Further development of sales areas as Financial Services / Medical / Trading (2015)
Technical problems in the media area Quality problems in the production of the Luxury Brand Logistical difficulties Not sufficient natural resources in the agricultural field Creation of working capital for exportation of goods Security measures to be provided for assuring the quality of goods
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 9 -
KEY FACTS / SAMSUNG CONTRACT ________________________________________
As we don't have to fight any other competitor with our special interest TV-channel on the international level, we are able to become international known very fast. PERMANENT INSTALLATION The WorldHorseSport Smart-TV-Channel has applications which are installed on the Smart-TV permanently. The user does not have to search the Channel. USING THE SAMSUNG AD-PROGRAM Samsung’s ad-program enables WHS to incorporate ads of international companies. SHOPPING / TURNAROUND OVER THE CHANNEL Smart-TV-viewers can use WorldHorseSport Smart-TVChannel E-Commerce-applications over the remote control. TV-viewers can purchase, advertise, pay online. PROGRAMM / ADVERTISING Whenever a viewer turns the TV on, the program of the WorldHorseSport-Channel appears on the screen. Thus, the access and turnover rate will be increased. REFERRAL MARKETING Thanks to our internet connection we have the opportunity to link our WorldHorseSport IP-TV-Channel to different social medias such as Facebook, Twitter or Google though being reached global by multiple users.
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 12 -
SAMSUNG CONTRACT / COMPANY’S VALUE ________________________________________
On the assumption that one user / viewer in the Community’s values
100 Dollar (INFOLINK) the contract with Samsung reflects a positive development of our company’s value considering the large audience of viewers. The contract further enables a smooth globalization over the permanent installation of our IP-TV-Channel on 423 Mill. Samsung Smart-TV-devices in 142 countries. (INFOLINK) Number to increase steadily.
More viewer to be reached by WorldHorseSport IP-TVChannel through the link to social medias - Facebook. Twitter and Google. We exspect to reach 6 million permanent users by the Samsung Contract. (market share of 1 % of the international market). We hope to increase the companys value from 18 million to 600 million over the SAMSUNG Contract.
m $ GROWHT SAMSUNG – REGULAR GROWTH 700 600 500 400 300 200 100 0
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INTERNATIONAL MARKET SIZE ________________________________________
600 million high income sport fans Sales of around 300 billion dollars 28 million employees 17 million horse trailers / trucks 3.4 million Equestrian companies Every 10th horse for sale 1.8 million horse sport properties 3 million empty boxes (every 20th) Every year new fashion trends Very material intensive Great need of horse feed and water supply / 9 kg / 60 l per day The most growing market in the next 10 years to be expected will be China
Equestrian belongs to the three most popular Olympic Sports 576.000 spectators were counted during the World Championship in Aachen/ Germany The highest number of TV viewers during the Olympic Games in London 2012 was horse sport
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 16 -
TURNAROUND / MONETIZING TRAFFIC ________________________________________
TV-CHANNELS / INFORMATION-PORTALS AND E-PAPER-MAGAZINES ARE THE BASIC TO MONETIZE THE TRAFFIC SAMSUNG WHSSMART TV CHANNEL INFORMATION PORTALS
E-PAPERMAGAZINES IP-TV-CHANNEL WSH-Online Solutions
Advertisement WHS-Apps WHS-Shop
Job-Portals Trading Platforms
WHS Yellow Pages
WHS-Trips WHS Luxury Brand
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 17 -
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TURNAROUND ________________________________________
THE SAMSUNG SMART-TV-CHANNEL / INFORMATIONS PORTAL AND E-PAPER-MAGAZINES ARE THE BASIC FOR THE TURNAROUND 1. ADVERTISEMENT Revenue forecast only Switzerland. 2.2 - 3m. 2. WHS APPS TV- and Magazine-Apps for tablets and Smart-TV are fee based Int. Market size 600 m. Price Magazin-App: 9.90 CHF, TV-App 29,90 CHF year. 3. WHS TEMPLATES AND ONLINE SOLUTIONS Our team of programmers has developed various homepages, templates and online-solutions as to Equitation. They were specifically tailored for horse sport service providers. Int. Market size 3.4 m - Price 999 – 4.999 4. SHOP Our Affilate shop offers 2.400 products around Equitation. The advantage of an Affilate shop is, that we are just brokers between producers and customers without assuming costs for stock, staff and the return of products. Market size 330.000 m – Fee 25–40 %
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 18 -
TURNAROUND ________________________________________
5. TRADING PLATFORM HORSE SPORT (BETA 03/14) The specialized market place in horse sport benefits and will guarantee an increasing value of the community. At the present time we have finished the BETA Test Version for placing ads. Sim. Jobs.ch (sold f. 390m) Sim. Homegate.ch Sim. Autoscout.de Horse trading
Int. Market size 28 m 17 m 1.8 m 6m
Price 19.90 39.90 9.90 9.90
6. WHS YELLOW PAGES Int. market size 3.4 m Price 69 CHF / year WHS LUXURY BRAND 2014 Our customers are owners of extremely valuable horses in a price category between 0.5 up to 10 m $, quite interested to keep their horses fit and healthy. Controlled organic cultivation – no tractor waste gases in the horse feed, from the nature in Switzerland and produced in a quality with enthusiastic. 7. Luxury Trips 8. Hand picked horse feed (92 varieties feed / adds) 9. Water for horses from the mountains 10. Saddles and bridals hand made in Switzerland
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 19 -
TURNAROUND ________________________________________
FURTHER DEVELOPMENT LUXURY BRAND in 2015 / 2016
Care Cosmetic Clothes FINANCIAL SERVICES (2015) In future, we wish to offer financial services as credits and insurance‘s online. We will offer the Financial Services over the WorldHorseSport trading portals for propertys, trucks and trailers, (Infolink example homegate.ch) In cooperation with partners like Zürich Versicherungen, CS Bank and American Express as follows: Finance: Horse sport properties, trucks, trailers, horses, Insurance: Trucks, trailers, horses, propertys, life, health Credit Cards: Special WHS Credit Cards providing customer benefits as already used intensely by the Federation National Germany.
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 20 -
(92 varieties of normal feed and additives) SWISS MOUNTAIN HERBS HORSE FEED Organic horse feed, harvested by hand in the Swiss Mountains. Controlled organic cultivation No tractor wast gases in the horse feed not treated with herbicides not treated with fertilizer 20 % Mountain herbs ^*
SWISS MOUNTAIN WATER FOR HORSES (6 varieties of water) Water is more important than feed for horses’ health. Water of inferior quality can cause serious health problems or even death. From our own water source in a Swiss Nature ReserveSwiss Spring Water / available as Swiss Gold Filtered -Swiss Mountain Water / available as Swiss Gold Filtered -Swiss Glacier Water / available as Swiss Gold Filtered -
The water will be tested from our own laboratory, before we send it into the VAE and from 2 laboratorys in Zürich and Genf. -
„The Alm“ Our water recource (right) -Impression from Nature Reserve in the Swiss Mountains (below) -
BUSINESS CONCEPT ________________________________________
BASIC Homepage IP TV Channel Magazines Programm IP TV Channel 2014 Listing on the Swiss stock exchange Nr 1 Google ranking Qualified team Freelancers and Agencys TURNOVER RELEVANT Advertising E-Commerce / Shop Templates WHS Luxury Brand WHS horse feed from the Swiss alps WHS Water for horses from the Swiss mountains – Link to the Nature Reservat Luxury Trips GOING PUBLIC Listing Rules Emission prospect WorldHorseSport AG MARKETSIZE Horse industry in Europe Horse industry in China Horse industry in Germany COMPANY’S VALUE (INFOLINK) CONTRACTS Contract with Samsung (on request - Letter of Intent)
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 25 -
BUSINESS CONCEPT ________________________________________
CONTACT
CHRISTINE SCHACK worldhorsesport@gmail.com Skype: WorldHorseSport Facetime: WorldHorseSport
WorldHorseSport AG Alte Landstrasse 145 8800 Thalwil / Zürich SWITZERLAND
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 26 -