Intro your new jet MR_Edit 15/04/2014 12:05 Page 1
INTRODUCING YOUR NEW JET
Introducing Your New Jet for Charter By Patrick Margetson-Rushmore n the March issue of World Aircraft Sales Magazine, I looked at the process of buying and collecting a new business jet, up to the point when you bring the aircraft home. So what happens next…? The aircraft is standing by on the ramp, ready to fly in a charter operation, and you can sit back and watch all the eager customers form a queue, right? Not a chance. You need to make the business happen.
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WORLD AIRCRAFT SALES MAGAZINE – May 2014
BROKERS & PRESS COMMUNICATIONS At LEA, brokers are effectively the marketing arm of our business, so naturally we need to ensure they have all the information they need about the new aircraft to promote our services accurately. That information goes far beyond basic pricing details. In order to do their jobs as productively as possible, brokers need to understand thoroughly the capabilities, and indeed the limitations, of the aircraft. Availability details need to be clear too, www.AvBuyer.com
particularly if the aircraft is being managed on behalf of a third-party owner. When is the owner using the jet and when is the aircraft available for charter? As a key part of the liaison process, we want brokers to physically see and touch the aircraft, internally and externally. We will therefore invite them to acquaint themselves fully with the new jet on arrival on the ramp, which might involve one-on-one meetings, or perhaps a group ‘open day’. Now is also the time to put public Aircraft Index see Page 4