In April & Inside
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Every year the Lubbock Arts Festival incorporates an overall theme.
This year’s theme: Renew! is perfectly suited to the featured artist.
Adaptive reuse of found objects is at the core of her mixed media art.
Everything from discontinued tile samples, lost chess set pieces, and even lipstick lids get appropriated and renewed.
Originally from Kansas City, Pat Maines came to Lubbock for graduate school. She met Mike, and they make their home together with a dachshund named Rudy.
She has been involved with the arts festival since 1980 – in one way or another.
She is a graphic designer, former teacher, children’s product designer, former PR director, and makes studio art of all types.
She has a love of detail, whether it is 3D or 2D artwork. Reusing materials is integrated into her miniatures, purses, greeting cards, assemblages and melted crayon paintings. Creating beauty from things that are broken, unneeded and unloved restores them.
“When you do what I do, you look at failure in a different way,” Maines said. “Usually, it sends you in a different direction that works.”
Her work encourages a second, closer look. Indeed, there is joy in second chances.
Time has a wonderful way of showing us what really matters.
Need to brush up on your writing skills and learn tips for better communication?
Join the Lubbock Christian Women’s Connection from 11:30 a.m. to 1:30 p.m. April 8 for a luncheon at Hillcrest Country Club, 4011 N Boston.
The topic is “Words Matter,” featuring Debbie Nottingham of Brownwood, Texas, as she shares writing tips along with her story.
The buffet lunch, program, and a chance to win door prizes is $23.
RSVP to Sharen at 806-392-0264 or LubbockCWC@gmail.com
Please honor reservations, give to a friend, or cancel by April 4. To cancel call/text Annie at 432-788-4335 by noon April 4.
Find the group on Facebook as Lubbock Christian Women’s Connection.
YWCA is hosting an open house and ribbon cutting from 4 to 6 p.m., April 8, at the YWCA, 6501 University Ave.
The completion of Phase 2 will be unveiled. It features new event spaces, an indoor playground, a splash pad, and more. To complete the full tour, it is recommended that comfortable shoes are worn.
The YWCA is dedicated to eliminating racism, empowering women, and promoting peace, justice, freedom and dignity for all.
The 47th Annual Lubbock Arts Festival will take place April 12-13, at the Lubbock Memorial Civic Center, 1501 Mac Davis Lane.
Recognized as the “Best in Texas” by the Texas Festivals & Events Association, the Lubbock Arts Festival continues to be West Texas’ largest fine arts and crafts
the first time. This festival is a place where art, tradition, and imagination come together in a way that is truly special.”
Artists from across the country will display works made from repurposed, recycled, and natural materials, encouraging visitors to rethink the possibilities of
event, drawing more than 12,000 attendees annually and serving as a significant cultural and economic driver for the region.
“For nearly five decades, the Lubbock Arts Festival has been a beacon for artists and art lovers, celebrating creativity and community,” said Elizabeth Grigsby, executive director of the Lubbock Arts Alliance.
“This year’s theme, ‘reNEW!,’ highlights our commitment to sustainability, but it’s also a celebration of the power of second chances— whether it’s an artist transforming discarded materials into something beautiful, a performer keeping artistic traditions alive with dynamic performances, or a child discovering the joy of art for
multiple performance stages featuring musicians, dancers, and theatrical performances.
With more than 100 visual artists from across the nation showcasing and selling their original paintings, pottery, fiber art, leatherwork, jewelry, glass, and woodworking, the festival is a hub for artistic appreciation and discovery.
Visitors can also explore a juried gallery of professional artwork, watch live artist demonstrations, and admire artwork created by local school students.
The Children’s Art Area will provide young artists hands-on activities with opportunities to create their own masterpieces.
renewal and transformation in artistic expression.
One artist who embodies this theme perfectly is Pat Maines, the 2025 Featured Artist.
Her work gives discarded objects—discontinued tile samples, lost chess pieces, and even lipstick lids—a renewed purpose by transforming them into intricate mixed media pieces.
From miniatures and purses to greeting cards, assemblages, and melted crayon paintings, Maines’ art invites festivalgoers to take a closer look at the beauty of second chances.
Alongside the visual arts, the festival offers an impressive lineup of live entertainment, with
ceive free admission with a paid adult.
The festival will be open Saturday, April 12, from 10 a.m. to 5 p.m., and Sunday, April 13, from noon to 5 p.m.
General admission to the arts festival is $5 for online pre-sale, and $7 at the door. Children 12 and under re-
Tickets for general admission and special events can be purchased in advance at LubbockArtsFestival.org or by calling 806-770-2000.
The Lubbock Arts Festival is produced by the Lubbock Arts Alliance, an organization dedicated to fostering the creation, understanding, and enjoyment of the arts.
9-5
10-5
Admission: $9 adults, $1 ages 5-12
2-Day Pass: $15
(CASH ONLY for ADMISSION)
www.lubbockgunshow.com
info@silverspurtradeshows.com
“Service to others is the rent you pay for your room here on earth.” - Muhammad Ali
Lubbock Retired and Senior Volunteer Program (RSVP) met with volunteers and guests in March to recognize volunteers who serve the Lubbock and surrounding communities.
Lubbock RSVP has been in action since 1979 and is a federal grant funded program that assists those 55 and older to find areas that best fit their skills and interests.
The theme of this year’s event was ‘Yes…We Can’ and served an additional purpose of helping to stock the Veteran Food Pantry hosted at Hospice of Lubbock.
Donations were collected and thousands of pounds of individual food items were donated. Collections filled and packed an SUV and the back of a pickup truck.
The Army ROTC of Texas Tech University, led by Cadet Emily Watson, provided the honor guard along with Benny Guerrero, VFW Post 2466, assisting with the pledge.
Floyd Price, Army veteran and former Lubbock police officer and RSVP Volunteer, led all in an invocation.
Christy Martinez-Garcia, City of Lubbock District 1 and Mayor Pro-Tem, honored Lubbock RSVP with a proclamation authorized by the Lubbock City Council.
The Better Half of the Boomers, Dave and Sherry Mallard, provided entertainment. Songs from the 60s, 70s, and beyond with a mix of country songs filled the venue.
Seven volunteers were
recognized for reaching the Presidential Lifetime Achievement Award (4,000+ hours). This is the equivalent of donating more than $132,000 in service.
Lifetime Awards went to:
• Marcia Mayfield - who volunteers with the University Medical Center and Friends of the Library.
• Kathy Nale who also volunteers with Friends of the Library (previously with South Plains Food Bank and Word of Hope).
• Kathy Graham who volunteers with Lubbock Meals on Wheels and University Medical Center.
• Alyce Horsey volunteers with Exodus Prison Ministries.
• Lee Layton volunteers
with the RSVP Comfort Corps which makes numerous homemade items to donate to those in need.
• Susan Ebelthite volunteers with Friends of the Library and Lubbock Meals on Wheels.
• Dan Taylor volunteers with FiberMax Center for Discovery and is a staple in the agriculture community.
Many of these organizations could not provide the essential services to the community without their and all the other volunteers continued assistance.
The RSVP Advisory Council was an integral part of the operation and celebration. Members are Shawn Ward, The Buddy Holly
Hall; Liz Castro, SPAGAAA; Stacy Perez, Foster Grandparent Program; Laurie Bandy, TrustPoint Rehab Hospital; Dottie Strickland, RSVP Volunteer; Dolores Elias, Wedgewood South; Kristi Jordan, Caprock Home Health; Chana Rodriguez, Brookdale Grand Court; Christy Martinez-Garcia with City of Lubbock; and Lesli Griffing, High Plains Senior Home Care.
River Smith’s Chicken and Catfish provided lunch for the day.
If you or anyone you know volunteers and/or would like to learn more about RSVP and how you can serve others, contact rsvp@ttuhsc.edu or call 806743-7787.
It was cold outside, but the atmosphere inside was warm and welcoming at the volunteer luncheon.
Lifetime Volunteer Awards announced were:
• Marcia Mayfield
• Kathy Nale
• Kathy Graham
• Alyce Horsey
• Lee Layton
• Susan Ebelthite
• Dan Taylor
Make eye contact and call the person by name.
Be aware of your tone, volume, facial expressions, and body language. Try to avoid appearing angry or tense. Show a warm, loving, and matter-of-fact manner.
Encourage a 2-way conversation if the person is able.
Be open to the person’s concerns, even if they are hard to understand or address.
Be patient with angry outbursts. Try a distraction, such as offering a favorite snack or a walk outside. If you become frustrated, take time to calm down.
Allow more time for the person to respond. Be patient and try not to interrupt.
Don’t talk about the person as if they are not there.
Don’t talk to the person using a “baby voice.”
Use methods other than speaking to help the person, such as gentle touching to guide them. Hold the person’s hand while you talk.
When speaking to a person with Alzheimer’s, try to ask questions with a yes or no answer, and if the person does not understand what you say the first time, try rephrasing what you said with different words.
Here are some examples of how to change what you say to the person with Alzheimer’s to make communication easier:
Avoid saying Say this instead
What do you want Do you want fish or chicken for dinner? for dinner?
That’s not how you do it. Let’s try it this way. How do you feel? Are you feeling sad?
Are you hungry? Dinner will be ready in 5 minutes.
‘I’m
By Mary Ann Edwards
It’s been almost 12 years since that fateful night – the night before Thanksgiving.
My husband and I had gathered with all us Edwards, Stones and Gills to celebrate on Wednesday evening. Farmers have their own way and timeline for celebrating holidays. You get together when the work is done on the farm. So that usually means an evening meal –whenever!
All was well that evening. We had a great time with everyone.
As planned, I was going to pick up my mom and stepdad on Thanksgiving morning and bring them to our house for the day. I called, and my stepdad said my mother had fallen, and he couldn’t get her up. They were both 88 years old. I asked, “When did she fall?” His answer sent chills up my spine – “Yesterday.”
Luckily I was ready to go, so I got in the car and drove as fast as possible to their house.
He met me at the door, I went in, and there she was on the living room floor. He had put pillows all around her to help her feel comfortable. I tried every way to help her get up, but it was just
too much. She probably didn’t weight 100 pounds, but I couldn’t get her up. So we called 911.
Paramedics arrived, got her up, and off to the hospital we went.
After two hospital stays, she went in to a rehab facility, and that’s where they diagnosed late-term Alzheimer’s.
I had heard the term Alzheimer’s, but didn’t really know what all that meant, so I started reading as much as I could find to educate myself.
The most important things I learned were to be kind and be patient – traits that are always valuable.
You are no longer dealing with the same person. That person who looks like mom no longer thinks or reasons like mom – she just doesn’t have that capacity.
One day we had a brief conversation about death. She said she wasn’t afraid to die; she just didn’t want it to hurt.
I told her I was really going to miss her. She looked straight at me and very deliberately and clearly said, “I’m gonna miss you more.”
Mom didn’t last long. She died on April 13, 2011, just 6 days after her 89th birthday.
And oh, how I miss her.
The Garrison Institute on Aging has a mission to promote healthy aging and address health issues in the aging population through translational research, innovative educational activities, and community outreach programs.
The institute conducts and facilitates clinical and basic research into the possible causes and predictors of neurodegenerative disease and dementias such as Alzheimer’s disease and related brain disorders.
- National Institute on Aging
Be aware of nonverbal communication. As people lose the ability to talk clearly, they may rely on other ways to communicate their thoughts and feelings. For example, their facial expressions may show sadness, anger, or frustration.
https://www.nia.nih.gov/health/alzheimers-changes-behavior-and-communication/ communicating-someone-who-has-alzheimers#:~:text=%E2%80%8BRead%20 and%20share%20this,you%20said%20with%20different%20words.
Educational programs inform the community about aging-related issues. Community outreach programs provide services to patients and their care partners to improve quality of life and access to healthcare.
Friday & Saturday, April 25-26, 8 a.m. - 4 p.m. Sunday, April 27, 1 - 3 p.m.
Panhandle South Plains Fairgrounds, 105 E Broadway, Lubbock
Commercial Exhibit Building 105
All proceeds benefit the 501(c)3 LWC Historical Foundation.
ww.lubbockwomensclub.com/events 806-786-6936
Lubbock,Texas 806-744-2220
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Preserving your property across generations takes thoughtful planning and open communication. Watching your daughter take her first steps in the nursery. The porch where you saw your little ones head off to kindergarten. Standing in the kitchen jumping for joy as your son received his first college acceptance letter.
Your home is full of delightful, heartwarming memories. And if you
decide you’d like to keep it within the family for generations to come, you’ll need to teach your loved ones how to thoughtfully preserve, invest and share their inherited wealth and property.
Start by speaking with your closest loved ones about your family history, values and plans. These transparent discussions can help frame your collective vision and prepare
the next generation to further your family’s financial and philanthropic goals.
It’ll also help set the stage for making decisions together on practical matters – such as caregiving needs or succession plans for the family business.
Familial decision-making will also be necessary when you feel the time is right to bring up your cherished property.
Some clear questions will need to be asked and answered:
First and foremost, are your heirs interested in owning and operating your family home?
Are they willing and able to cover routine expenses for the property’s upkeep?
Who will be responsible for coordinating service providers like plumbers, electricians or lawn care?
Who will pay insurances and taxes?
Who will check on the place periodically?
Once you and your family members reach a mutual understanding, speak to your advisor about different planning strategies for transferring your property’s ownership.
A direct transfer is one of the most common ways to bequeath property, since it allows ownership to be transferred for generations by deed. Within direct transfers, there are various options that may work for your family, including joint tenancy with rights of survivorship, tenants in common, life estate or transfer on death.
Note that while direct transfers are
relatively easy and inexpensive, they do not offer protection from creditor claims or messy legal situations such as divorces. It can also be difficult to resolve conflicts or transfer ownership.
To incorporate, depending on your state’s laws, you can name your home as a limited liability company (LLC). You keep at least 51% and designate your children as shareholders of the rest.
Be sure to create an operating agreement that sets procedures to transfer ownership and guidelines for property use, while also planning to include enough money to maintain the property (people often choose life insurance proceeds).
Your operating agreement should have an “out” so your heirs have the option should they need to sell the house or buy out another owner.
Be sure to indicate who needs to agree to a sale and what will be done with the proceeds.
Incorporation offers flexibility, reduction of your taxable estate and protection for family members. However, it can be costly to establish and maintain an LLC.
Trust agreements outline terms of use and how the property will be transferred, held and managed.
Trusts are popular because they allow some degree of control and can be less expensive to draft and implement than other options like an LLC. However, certain trusts can lack flexibility should circumstances change. For example, irrevocable trusts usually cannot be amended.
G.K. Chesterton was a famous English writer. He is held in high esteem for his poetry, respected for his work as a journalist and his works in philosophy.
He was once named by Time magazine as a “man of colossal genius.”
Once, while traveling on a train, he became so engrossed in the book he was reading that he forgot his destination.
As the train made its last stop, the conductor went to him and said, “Sir, this is the end of the line.”
He frantically searched his pockets for his ticket but could not find it. Not being able to find it, he looked bewildered and confused. Sensing his predicament, the conductor asked, “Where were you going?”
After a lengthy pause he said to the conductor, “I can’t remember. I’ll have to phone my wife and ask her.”
The writer of Psalm 80 recognized that the children of Israel had abandoned their relationship with God. With a heavy heart he prayed, “Restore us, O God, make your face shine upon us that we may be saved.” Realizing that they were going in the wrong direction he asked God to “restore them and save them.” And he did.
Throughout history, from the dawn of Creation until this very moment, God has never abandoned anyone. It is always the other way around: we have abandoned Him.
A mother received a letter from her son in prison. In his despair he wrote her and said that he got into trouble because God had abandoned him. With a heart filled with love and sadness she wrote, “Son, if you do not feel the closeness of God it is because you have left Him.”
Recently there was an article tucked away in a newspaper about a young girl in Georgia who feels no pain.
She suffers from a rare congenital disease that affects the nervous system.
She and other individuals who are born with congenital insensitivity must be carefully guarded.
They must be taught that fire burns or that if they fall, a bone might be broken or if they are struck in the head it may result in a concussion.
It is frightening to think of having to live with no warn-
ing system to alert us to pain or sickness. It requires them to be under constant surveillance for their own protection.
There is another insensitivity, however, that is more serious - it is becoming insensitive to sin.
Our minds become numb to the dangers of sin as we see degrading pictures of people improperly exposing themselves to attract attention to their sensuality, or the constant stories of the happiness and pleasures that come from drinking alcoholic beverages.
Then there are the endless stories about children being
born out of wedlock to famous Hollywood celebrities and attractive pictures of them being praised and celebrated. Children are not taught God’s plan for marriage and families. What was once identified as wrong is now right.
But thank God that his spirit is alive and anxious to convict hearts and change lives.
“Deliver us and forgive us our sins for your name’s sake,” said the psalmist.
If we awaken to the danger of sin and confess, God will forgive us.
By Randal C. Hill
This movie, which stars Bill Murray and Naomi Watts, features a scene-stealing newcomer to the silver screen.
He weighs 150 pounds and he stands 42 inches tall. His real name is Bing, his movie name is Apollo, and he’s a Great Dane dog, one of the largest breeds in the world.
Wait! Don’t go away!
“The Friend” isn’t a kid-oriented yarn like “Old Yeller” or “Benji,” nor is the canine star a brave, heroic creature such as Rin Tin Tin or Lassie.
It’s about a dog who misses his master, even though he is also here to help a lonely woman find herself.
“The Friend” opens with rascally ex-college professor Walter (Murray) holding forth at a party and joyously orating (perhaps for the umpteenth time) about how he came to find and adopt Apollo, who was alone in a New York City park when Walter first spied him.
In the next scene, we see many of the same party people—including Walter’s three ex-wives—gathered at his funeral. The professor has died by his own hand, although we never learn why.
1. Threescore
6. Dash
10. Exclamations of surprise
14. Utterly stupid person
Now the focus shifts to Iris (Watts), a middle-aged writer and creative-writing instructor who has been Walter’s closest friend since the days when she was his student and he was her instructor-cum-mentor.
Since a one-night tryst long ago, their relationship has been both meaningful and platonic. Over the years, in fact, they have become each other’s best friend.
It’s a flabbergasted Iris that Walter has bequeathed massive Apollo to. Three problems thus emerge.
First, Iris isn’t a “dog person.” Also, she lives in a rent-controlled apartment that doesn’t allow pets.
Finally, Apollo is severely depressed—he’s mourning the loss of Walter in his life—and the canine turns to Iris for support.
She eventually visits a dog therapist, who confirms the creature’s state of mind:
“He’s in mourning. He’s lost his master. How would you feel?” Iris helps out later by reading Walter’s copious letters to Iris aloud to Apollo, and this seems to assuage his pain.
“The Friend” functions on different levels—as a
15. U.S. space agency
16. Foretell
17. Specialist in genetics
19. Person who lies
20. Annoy by persistent
faultfinding
21. Highway
22. Glacial epoch
24. Vocalize melodically
25. Pouting grimace
26. Recreational park
31. Expression peculiar to a language
33. Periods of history
34. Command to a horse
35. Quiet town
36. Dandruff
38. Stage drama
39. Frozen water
40. Image
41. Ogles
42. Study of sedimentary rocks
46. Ruin
47. Person in authority
48. Conceptual framework
51. Greek god of war
52. Oxlike African antelope
55. Having wings
56. Boisterous
59. Member of mystical Muslim sect
60. Ancient Roman days
61. Become eroded
62. Bristle
63. Profane expression
64. Advert
1. Indication
2. Notion
3. Crossing
4. Terminal digit of the foot
5. Rare metallic element
6. Coop up
7. Put down
8. Donkey
9. Belonging to a nation
10. Dormant state
11. Capital of Western Samoa
12. Dutch name of The Hague
13. Withered
18. Charged particles
23. Intersects
24. Smoke combined with fog
25. Blackbird
26. Ventilated
27. Intended
28. Awry
29. The back of
30. Lock openers
31. Large wading bird
32. Dictator
36. Synopsis
37. Fruit of the pine
38. Clothes pins
40. Chief priest of a mosque
41. Marine crustacean
43. Spain and Portugal
44. Strong forward rush
45. Falsehoods
48. Disrespectful back talk
49. Hint
50. Handle of a knife
51. Encourage in wrongdoing
52. Blunder
53. Unclothed
54. A person who uses
57. Room within a harem
58. Wrath
Solution on P. 13
‘Before
Freddy Fender had just one year of mainstream stardom, but, man, it was a humdinger!
It was also quite an achievement, considering all the times he had stumbled on his way to the top.
He was born Baldemar Huerta in 1937 in San Benito, Texas. Part of a poor, field-working family, Baldemar left high school and joined the Marine Corps.
Much of his military time, though, went wasted in an Okinawa brig, due to his drinking binges.
But, during that soulcrushing confinement, he learned of a new type of music that sometimes wafted through the prison corridors.
(Continued from Page 8)
Many options exist (i.e., revocable and irrevocable trusts, irrevocable grantor trusts and qualified personal residence trusts, to name a few), so consult an experienced financial advisor or estate attorney.
There’s no one-size-fits-all solution for passing on your family home – you’ll need to consider each heir’s own family structure, geographic distance and willingness to take on responsibility.
Ultimately, your plan should facilitate a smooth
transfer of ownership, detail shared responsibilities, establish liability protection and document a process for conflict resolution.
Even after creating your plan, be sure to keep conversations going with your family, your advisors and the rest of your professional team. Your decisions should be properly documented, but most importantly, you’ll want to make sure your wishes are thoroughly understood.
Zach Holtzman Financial Advisor
he adopted the stage moniker Freddy Fender, after the well-known brand name etched on his electric guitar. (“I thought it would sell better with gringos.”)
Meaux, a shady businessman who owned the record label Crazy Cajun.
In 1974, Meaux had Freddy cut a countrified single called “Before the
By Randal C. Hill
A year later, a pivotal moment occurred for him when he composed a catchy tune in the restroom of a Harlingen, Texas, joint called the Starlight Club.
The song was “Wasted Days and Wasted Nights.”
Later, Freddy would proclaim, “I knew it was something special.”
Music that would change his life - early rock ‘n’ roll.
He returned to Texas, a goal of musical stardom now burning in his being.
“I grew my sideburns, put 50 pounds of wax on my hair, and I thought I was Elvis Presley. That lasted several years. I was nothing but rhythm-and-blues and rock ‘n’ roll.”
At 19, he recorded a Spanish-language version of Presley’s “Don’t Be Cruel.” Huerta’s rendition earned airplay in Latin America, but north of the border nobody seemed to notice.
He soldiered on. In 1959,
However, as he prepared to release a single of “Wasted,” Fender and his bass player were busted in Louisiana for marijuana possession.
Sentenced to five years each in Angola Prison, both served fewer than four. The future, though, still seemed anything but bright for the San Benito singer.
Sometimes, he wondered if his past poor choices would, in time, condemn him him to never rise higher than performing in smokefilled joints while customers drank, talked, laughed, and all but ignored him.
Back in San Benito, Fender worked as a mechanic before meeting Huey
Next Teardrop Falls.” The creation had been around since 1967, but it was Fender’s fervent rendition— sung in both English and Spanish—that drew interest from recording powerhouse ABC/Dot Records.
“I was reluctant to cut country at first,” Freddy said. “I just wanted to do rock ‘n’ roll and rhythmand-blues.”
But when ABC/Dot leased Meaux’s disc, Fender was on his way.
In early 1975, his signature tune reached Number One on Billboard’s pop chart.
He followed with his own “Wasted Days and Wasted Nights,” a Top Ten single, and ended the year with a version—sung partly in Spanish—of Doris Day’s “Secret Love.”
Billboard proclaimed him Best Male Artist of 1975.
“I was just having fun,” Fender admitted later. “I never thought of becoming a great singer.”
(Continued from Page 10)
finely tuned dog movie for grown-ups, as the story of a single woman making do in New York, and, perhaps most importantly, as a tale of what it truly means to care for something.
Taken from the best-selling 2018 novel by Sigrid
Nunez, the heartfelt script was written and directed by the long-established team of David Siegel and Scott McGhee.
A standing-ovation winner at three 2024 film festivals, “The Friend” from Samuel Goldwyn Production releases in theaters April 4.
I married by wife for her looks, but not the ones I’m getting lately.
My mind still thinks I’m 25. My body thinks my mind is an idiot.
Ingredients
• 1 tablespoon olive oil
• 1 cup potato, diced
• ¼ cup onion, diced
Pick up a print edition at any of our 100+ locations throughout Lubbock or go online to www.WordPub.com click on “Seniors” click on “Golden Gazette” choose a ‘pdf version’ or a ‘ ip-the-page’ version.
• 1 cup zucchini, diced
• 1 cup mushrooms, sliced
• 1 cup tomatoes, diced
• 1 cup fresh spinach, coarsely chopped
• 2 tablespoons diced jalapenos
• 6 eggs, slightly beaten
• 2 cups low-fat Swiss cheese shreds
• ¼ cup 1% milk
• ½ teaspoon salt
• ¼ teaspoon black pepper
Instructions
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1. In large oven-proof skillet, heat olive oil over medium high heat. Sauté potato, onion, zucchini and mushrooms for 5 minutes, stirring often. Add tomatoes, spinach and diced jalapenos and cook an additional 2 minutes. Remove from heat and set aside.
2. In medium bowl, whisk together eggs, cheese, milk and seasonings. Pour egg mixture over vegetables in skillet. Use fork to help incorporate egg mixture into vegetable mixture.
3. Bake at 350 degrees for 20 minutes or until frittata is set in center.
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Senior builder and handyman of all trades. 50 years experience and guarantees all work from roof to foundation. Repair, put togethers, painting, tile, cabinetry of all kinds, some furniture, small remodeling, picture frames, bookshelves, small things for churches. Call Les at 806-438-4787 References. 12/24
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Cemetery lot for SA le
Cemetery lot for sale in the City of Lubbock Cemetery. Great location. $800. Call 806-2984148. 2/25
mA dA me
nder doll S
Madame Alexander doll collection for sale. Little Women, many others, One hundred & four dolls, large & small. All with boxes & wardrobe. Call Linda 806-789-4448 or 806-7973339 4/25
l ooking for volunteer S
University Medical Center is looking for volunteers to work as messengers, pop popcorn, and work at the information desk. If you would like to meet new people, socialize, be appreciated, and have all the free popcorn you can eat, call 806775-8760
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Covenant Health and Covenant Children’s are in need of volunteers. Donate a morning or afternoon each week to help serve patients and families! If interested, call 806-7250465 , or email parkss1@ covhs.org 3/19
Po W er C HA ir
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Imagine, for a few moments, that you are a fly on the wall.
It’s 1970 and you’re in the offices of a top-rated Chicago marketing and advertising firm. Folks there are listening attentively to Orville Redenbacher, a Purdue University-educated agricultural scientist with a somewhat goofy —almost cartoonish—appearance.
For three hours, Reden-
bacher has gleefully extolled the virtues of the “gourmet” popping corn that he and his business partner Charles Bowman call Red Bow, a blending of their last names.
“Reddy,” as he calls himself, is there to learn the best marketing strategies for their product, which has never sold very well.
At the end of the meeting, Orville is told to come back in one week for the recom-
John Sigle, president of the Texas Girls & Boys Ranch, will speak at the April 5 meeting of the Roundtable.
John has been serving the ranch for the past 23 years, and his talk will be “Texas Girls & Boys Ranch Celebrating 50 years of loving care to children.”
Roundtable meets at the Carillon Senior Living Center, 1717 Norfolk Ave in the Point Plaza Building by the Clock Tower.
The meeting is held in the Cimarron Room from 11 a.m. to 1 p.m., and the cost is $20.
Make check to Roundtable or give cash. If you want to give anything extra for the Scholarship Fund for the Honor’s College at Tech that would be great.
Make reservations by April 2. Text Marie at 806-281-3181 or email her at MEvans1398@aol.com
The May 3 Roundtable will have Kenny Maines as the speaker.
New Neighbors Club of Lubbock will hold its April general meeting at 10:30 a.m. April 11 at the Lubbock Women’s Club, 2020 Broadway.
Tom Skinner will entertain with light country music, followed by a luncheon.
Cost is $20, and reservations may be made by emailing andreah7@gmail.com. You need not be new to town to join this active group.
Wanted: Someone to brush their teeth with me because 9 out of 10 dentists say brushing alone won’t help tooth decay. No weirdos.
mendations.
What he is told later leaves him almost gasping in disbelief. According to the Windy City wise men, he and Bowman should rename their product Orville Redenbacher’s Gourmet Popping Corn. And, even more importantly, that Redenbacher’s grinning “country bumpkin” image—wavy, snow-white hair; thick, horned-rim glasses and an absurdly oversize bow tie—should grace the front of every package.
Orville is then handed a bill for $13,000 (about $105,000 in today’s currency).
Ouch!
He pays the fee while silently fuming and undoubtedly thinking, THIS is what we’re being charged for seven days’ worth of collaboration from a highly recommended advertising team?
But, as it turned out, the unorthodox advice was akin to hitting a home run with the bases loaded.
Before long, America’s newest celebrity was appearing in national TV ads, smiling broadly and proclaiming, “You’ll like it better or my name isn’t Orville Redenbacher.”
As a result, the scrumptious snack flew off grocery shelves everywhere, and by the mid-1970s the brand had captured 1/3 of the lucrative popcorn market—proof that snack-loving customers were willing to shell out
more cash for popcorn that was larger, lighter, more flavorful and left few, if any, unpopped kernels.
Popcorn had always fascinated Indiana-born Orville Clarence Redenbacher.
Named after aviation pioneer Orville Wright, Redenbacher partnered with Charles Bowman, a fellow Perdue agricultural graduate. Together, they bought a small corn-seed company and set about toiling six long years and experimenting with more than 30,000 popping-corn hybrids before declaring in 1965 that they had reached popcorn paradise with what they felt was the ideal product.
Their original offering— Red Bow Gourmet popping corn—soon appeared on market shelves. When buyers
saw the higher price, though, they pretty much ignored it.
In 1970, Redenbacher and Bowman decided they needed guidance from savvy marketeers. So Orville traveled to Chicago, where he met with the marketing team. Were the Hoosier State partners charged too much for the unorthodox suggestions?
Before you answer, consider this: In 1976, food giant Hunt and Wesson paid $4 million to buy the thriving company. ($4 million = $22 million in today’s cash)
Yet Redenbacher always grumbled that he had been charged a fortune for the name that his mother had thought up when Orville was born back in 1907.
Thanks, Mom. You did your part.
The annual AWC Celebrity Luncheon honoring outstanding people is set for 11:30 a.m. April 22 at the Overton Hotel & Conference Center, 2322 Mac Davis Lane.
The luncheon celebrates the positive contributions and achievements of individuals and organizations who make Lubbock a great place to live.
Individual tickets are $75 and reserved tables of eight are $1,000.
Tables and tickets may be reserved and purchased by contacting Valerie at 806-252-3707 or email valerie@memorialdesigners.net.
Headliner awards are presented to individuals or groups whose achievements have received positive recognition through the media.
Headliners for 2025 are Trista Hamsmith; Jack Todd; Maestro David Cho; Amy Wood; and Eliseo Jimenez.
Gold Medal awards are given to those who have worked to improve the quality of life for the Lubbock area.
Gold Medalists are Liz Farrell, Lisa Carson, and Todd and Barbie Chambers.
ASCO Foundation will be awarded the Louise Allen Award for outstanding corporate community service.
Dr. Jerry Hudson will be awarded the Mary Ann Edwards Professional Communicator Award that recognizes an individual in the field of communications who has made significant contributions and positively impacted the community.
The Rising Star award will be awarded to Dr. Jessica Gray.
The George Mahon award and the Beth Pratt AWC Communicator of the Year award will be announced at the luncheon.
The George Mahon Award recognizes an individual for extraordinary public service and is presented to a person who has dedicated his adult life to a broad array of public service efforts.
The Beth Pratt AWC Member of the Year Award recognizes a member who has demonstrated excellence in the profession and given positive support to the AWC chapter.
Funds raised provide scholarships for students and support professional development opportunities for chapter members of the Association for Women in Communications.
A Game Day Fundraiser is set to begin at 10 a.m. April 25 at the Lubbock Women’s Club, 2020 Broadway.
Games include bridge, canasta and rummy. The $30 cost includes lunch and door prizes. The event is open to the public. For more information, email ldtrn1025@suddenlink.net by April 21.
Game Day is hosted by the New Neighbors Club of Lubbock.