Most Essential Elements Of High-Quality Content

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Most Essential Elements Of High-Quality Content 

Appropriate Length of Content

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Use Images, Video Embeds, Infographics or Other Media

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Proper Character Count, Word Count, Grammar and Spelling

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Use Proper Page and Text Formatting

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Appropriate Readability Score

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Written By Someone With the Necessary Level of Expertise

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Use Good Internal and External Links

Appropriate Length of Content

We’re currently living in tricky times when it comes to determining the ideal word count and character count for content. On the one hand, we know that Google certainly shows a preference for long form, ‘meaty’ content that covers all aspects of a topic. On the other hand, our mobile users are showing a preference for shorter, more succinct content they can read on the go.

Use Images, Video Embeds, Infographics or Other Media It’s possible to have high-quality content without using images or other forms of media, but we know that visual content outperforms text-only content in terms of attracting inbound links, social media shares, time spent on page, and engagement. In fact, we know that 40% of people will respond better to visual information than to plain text. It’s likely that Google factors in the use of multimedia when scoring pages for its ranking algorithm.

Proper Character Count, Word Count, Grammar and Spelling Google has placed a huge emphasis on the trustworthiness of pages and sites, and a page with lower character count, word count, poor spelling, grammar or typos is much less likely to be seen as trustworthy. Even if Google were irrelevant, your website visitors are far less likely to trust and rely on information that isn’t written professionally. For more on this, see my article, Is Bad Grammar Killing Your Brand?.

Use Proper Page and Text Formatting High quality content is aesthetically attractive, easy to read, and suitable for scanning and skimming.

Google’s algorithm has become sophisticated enough that it can detect page and content layout, and you may be penalized in the rankings for poor content formatting. Again, even if Google doesn’t penalize you for it, your human readers will.

Appropriate Readability Score

Quality content is easy to read and understand, and matches the preferences of the audience for which it’s intended. Using a tool like the Readability-Score, will help you ensure your content matches the reading level, expectations and preferences of your audience.

This is particularly important when creating content aimed at kids or teens or those who have a primary language other than English.

Written By Someone With the Necessary Level of Expertise

According to Google’s leaked Quality Rater Guidelines, author expertise is a critical factor when it comes to determining the quality and authority of a particular piece of content: “High quality pages and websites need enough expertise to be authoritative and trustworthy on their topic”

Use Good Internal and External Links

One of the most important indicators of the credibility of a site or a piece of content is its inbound and outbound link profile. We know that links to bad neighborhoods or known spam sites will kill the credibility of the article or site in Google’s eyes. We also know that Google frowns on the excessive use of internal linking; particularly unnatural internal linking or the overuse of exact-match anchor text.

Likely the most important indicator of the quality of a page is the number and quality of inbound links to that page.

Thank You

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