UEA MSc Brand Leadership CV book 2016

MSc

BRAND LEADERSHIP

CV Book 2017

1

WELCOME

This book introduces you to some of the brand leaders of the future.

It’s a chance for you to get to know the students on the eighth year of the Brand Leadership MSc programme at the University of East Anglia, Norwich, UK. We’ve selected these students very carefully, and we’re giving them a broad-ranging education in branding – a programme that combines rigour with creativity.

As a result, we think they can make a huge impact on you and your organisation. If you’d like to know more about the programme, or about any of the students, do ask us.

Peter Schmidt-Hansen & Robert Jones, Programme Directors

2

CONTENTS ABOUT THE PROGRAMME

4

ABOUT THE STUDENTS

6

WORKING WITH THE STUDENTS

7

THE STUDENTS

83

ABOUT THE PROGRAMME This is the world’s first postgraduate course that puts brand at the heart of business.

This unique collaboration between UEA and professional brand consultants gives students everything they need to become a brand leader – either in a large company or in a brand or advertising agency.

The students will be ready for roles such as: -- consultant or account manager in a brand consultancy -- planner, account manager or account assistant in an advertising or PR agency -- brand manager or marketing manager in a brand-owning company -- brand manager or marketing manager in a not-for-profit organisation

THEORY AND PRACTICE The course was created by Norwich Business School with Robert Jones, who has 20 years’ experience at the global brand consultancy Wolff Olins. It’s taught by nine UEA faculty members, with the participation of over 30 brand businesses. The programme covers the theory and practice of branding, with an approach that’s both deeply rigorous and highly creative.

Students get a comprehensive grounding in branding – both its commercial role and its social impact.

The course consists of seven main modules, plus a substantial dissertation. The modules cover: -- brand now, an up-to-the-minute survey of the world of branding -- brand and strategy, a rigorous exploration of the concept of brand equity -- brands in action, which challenges students to translate theory into practice -- brand research, a wide-ranging examination of current market research techniques -- innovation and organisational transformation, exploring the impact of brand on organisational development -- brand, digital, and technology, looking at latest developments -- brand and leadership, which equips students with the right people skills -- frontiers of branding, booking at the growing diversity of brands

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MIND-OPENING EXPERIENCES Alongside their core learning and main modules, the programme offers an extraordinary range of extras: -- a mentoring programme, which gives each student one-to-one access to a senior branding professional -- masterclasses with senior practitioners and some of the world’s top branding academics

WHAT’S UNIQUE ABOUT THE PROGRAMME -- puts branding at the heart of business, not just an aspect of marketing -- unique collaboration between university and the branding profession -- mentoring, masterclasses, visits, projects and placements

-- visits to brand-led businesses, brand consultancies and advertising agencies -- projects, tackling real brand issues for real businesses -- optional work experience -- and a special programme called ‘Brand me’ which helps students define their own personal brand

THIS YEAR’S HIGHLIGHTS Some of this year’s highlights are: -- mentors including senior strategists and alumni from Design Bridge, Saffron and Wolff Olins -- masterclasses with Graham Gannon of Google, Alfie Spencer of Flamingo, Karen Jones, founder of Cafe Rouge, and Liz Cobbold of Adnams -- visits to Omnicom, Burberry, FITCH, Wolff Olins, Rufus Leonard, Lambie Nairn, and Kensington Palace.

“ I WOULD DEFINITELY RECOMMEND THE BRAND LEADERSHIP PROGRAMME. IT’S UNIQUE AND HIGHLY INSPIRING. ALSO, YOU GET TO BE PART OF A BRAND FAMILY, WHICH CONNECTS YOU TO THE PROFESSIONAL WORLD OUTSIDE AND HELPS YOU SUCCEED” ERIKA MIZUN, HUNGARY

-- projects with education charity Unitas, jewellery designer Lisa Angel, tech company Wearable Concepts, heritage project Paston Footprints and the Workhouse Project.

5

ABOUT THE STUDENTS This year’s group of 27 students come from all over the world.

Around half have front-line experience in marketing or advertising roles, while a small proportion joined the programme straight from a first or second degree course.

All have good quality degrees and excellent English.

THE STUDENTS -- Total size of class: 27 -- Average age: 25 -- Male: 8 -- Female: 19

WORK EXPERIENCE BEFORE THE COURSE -- advertising -- public relations -- graphic design -- media -- radio -- marketing -- project management -- retail -- sales

AMBITIONS AFTER THE COURSE Most students are looking for consulting or marketing management roles - and several have a long-term ambition to open up their own brand consultancies back in their home markets.

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WHERE ARE THEY NOW? Our graduates, or brand leadership family as we like to call them, have gone on to make a difference in many professional fields, from starting their own businesses to working for big branded companies and agencies.

Here are where some of our brand leaders have gone on to work over the last five years: -- Google -- FITCH -- Futurebrand -- Johnson & Johnson -- L’Oréal -- OMD -- Deloitte -- Virgin Atlantic -- Comscore -- Samsung -- Hall & Partners -- Saatchi & Saatchi -- The Good Agency -- Edelman Vietnam -- Design Bridge -- Marketing manager at a university -- Set up own business running a craft brewery -- Etihad Airways -- Lambie Nairn -- Bulletproof

WORKING WITH THE STUDENTS There are five exciting ways you can work with the students before they graduate.

BE A MENTOR

DO A PROJECT

A uniquely valuable part of the programme is the mentoring scheme. Each student gets a mentor who’s a senior practitioner. If you’d like to be a mentor, do let us know. All we ask is that you see your student three times over the course of the year - they’ll be thrilled to get the benefit of your experience and ideas.

The most valuable learning comes from doing real projects for real clients. Each year, we divide the students into teams to take on demanding brand projects. If your organisation has a brand issue, and you’d like to get a team of committed and well informed brains working on it, please tell us.

GIVE A MASTERCLASS

OFFER WORK EXPERIENCE

Throughout the year, we arrange a series of masterclasses where guests come in and talk to the students, and share their theoretical thinking or practical experience. If you have a story to tell and are interested in giving a masterclass, let us know.

We want every student to have the chance of work experience for up to one month from September.

This is the best possible way for them to experience the branding business from the inside. If you can offer a placement, we’re sure you’ll benefit from your intern’s skills and enthusiasm.

INVITE THE STUDENTS We’re keen for students to experience great brands, and great branding advisers at first hand. If you’re able to invite them to your organisation, and maybe give them a tour or a couple of short talks, we’d love to hear from you.

“ I LOVE HOW INTERNATIONAL OUR CLASS IS. IT IS REALLY REFRESHING TO HAVE INSIGHTS ON HOW BRANDING WORKS FROM ALL OVER THE WORLD” LAUREN O’BRIEN, USA

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THE STUDENTS Drew Castle

drewcastle09@btinternet.com

+44 (0) 7788 554732

p.9

Yao Cheng

274375928@qq.com

+44 (0) 7421 905897

p.10

Gina Cummins

theeventproducer@gmail.com

+44 (0) 7535 624265

p.11

Kevin Doutzenberg

kevin_doutzenberg@live.nl

+44 (0) 7709 783176

p.12

Sonal Grover

s.grover@uea.ac.uk

+44 (0) 7404 378640

p.13

Rachit Gurung

rachit.gurung@uea.ac.uk

+44 (0) 7539 795833

p.14

Gabriela Herzog

gabrielaherzog@hotmail.com

+44 (0) 7554 354642

p.15

Vickyann Hope

vickyannthope@gmail.com

+44 (0) 7770 080391

p.16

Yihui (Yvonne) Huang

yvonnehuang1994@gmail.com

+44 (0) 7754 280574

p.17

Virgilio JarrĂ­n

virgiliojarrin@gmail.com

+44 (0) 7961 795188

p.18

Ashley Johnson

ashley.johnson@uea.ac.uk

+44 (0) 7946 324003

p.19

Do Minh Khang

minhkhang.do92@gmail.com

+44 (0) 7784 520005

p.20

Anh Vu Lan Le

lananhlevu93@gmail.com

+44 (0) 7719 789043

p.21

Mijin Lee mijin.lee@uea.ac.uk

+44 (0) 7761 640355

p.22

Prudence Lin

chuting.lin@uea.ac.uk

+44 (0) 7751 822390

p.23

Dieu Linh Nguyen

dieu.linh.nguyen6395@gmail.com

+44 (0) 7405 491458

p.24

Hien Minh Nguyen

hien.nguyen.xx@gmail.com

+44 (0) 7542 369397

p.25

Jennifer Ostromecki

j.ostromecki@uea.ac.uk

+44 (0) 7460 029008

p.26

Sergei Parfenov

s.parfenov@me.com

+44 (0) 7539 273173

p.27

Aimee Pham

hoaianh.ams@gmail.com

+44 (0) 7543 808378

p.28

James Rushmere

shmere@ntlworld.com

p.29

Serena Samways-Dalton

s.samways-dalton@uea.ac.uk

+44 (0) 7876 062923

p.30

Kittanya Tiptanawadee

kittanya.t@hotmail.com

+44 (0) 7598 449035

p.31

Ryan David Thomson

rthomson.csc@gmail.com

+44 (0) 7701 362953

p.32

Yi-Ting Tsai

yitingroytsai@gmail.com

+44 (0) 7933 026017

p.33

Thomas Wilson

tzwilson95@gmail.com

+44 (0) 7794 568827

p.34

Kristie Yeong Yew Mun

yeong.kristie@outlook.com

+44 (0) 7835 175632

p.35

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DREW CASTLE EDUCATION 2016-2017 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (currently studying towards) 2013-2016 Norwich Business School, University of East Anglia, UK First Class (Hons) BSc Management

PROFESSIONAL EXPERIENCE 2012 Mad Ants Sports Ltd Trainee Manager --Managing and maintaining online website

CONTACT drewcastle09@btinternet.com +44 (0) 7788 554732

--Sales and communicating with clients (the sport teams) --Successfully recruited Surridge Sports as a supplier --Under tutelage of experienced business leader 2014-2015 Marks & Spencer Customer Assistant

SKILLS

--Offer customers advice

-- Team-Based Activities

-- Help maintain the brand image through unrivalled customer experience

-- Experienced Team Leader -- Microsoft Office -- Problem Solver

-- Occasionally perform jobs beyond my basic job specification e.g. some managerial jobs which were delegated to me

-- Sociable -- Creative Thinking

PROJECT EXPERIENCE

PROFILE

Consulting Project for Nanobrewery plc (2016)

I am a hard-working, dedicated and ambitious post-graduate student looking for opportunities in the branding industry; both client and agency side. I am keen to work with other people with the same passion as I have for branding and the impact it brings to the world. I also have an interest in advertising.

-- As part of the Management Consultancy module we were required to run consulting projects for given clients (start-up businesses).

Nanobrewery plc is a craft beer supplier.

My personal vision is to have an impact on brands and see the results first hand.

I would love to work with organisations on re-branding and to help develop new brands. In addition, I have a true passion for sports, and would love to end up working with or for strong, well-established sports brands.

-- Extensively researched the wider brewery market and then, more specifically, the craft beer market.

-- Conducted primary research with both final consumers and prospective trade partners (bars/clubs/restaurants). Then analysed and put the findings into a comprehensible format.

-- Created a competitive strategy for the company providing specific recommendations for year to year expansion. I presented this to the owner and founder of the company and produced a detailed report.

LANGUAGES English – native 9

YAO CHENG EDUCATION 2016-2017 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (currently studying towards) 2008-2013 Jiangxi Agricultural University, China Bachelor in Management

PROFESSIONAL EXPERIENCE -- Chief contributor of two magazines in 2015, Furniture China and Hong Kong Furniture, conducted by China’s Ministry of Commerce and the Furniture association of Hong Kong respectively

CONTACT

-- Special contributor of the proceedings of 34th session International Famous Furniture Fair (Dongguan)

274375928@qq.com +44 (0) 7421 905897

SKILLS -- Media Writing

PROJECT EXPERIENCE Dongguan Boberly Furniture Co. Ltd, China (2015)

-- Event Planning

-- Brand director of ‘Bonnie Bear’ furniture series, mainly focusing on building brand identity.

-- Marketing

-- Independently working on communication literature.

-- Branding

Wuhan Chaofan Furniture Co. Ltd, China (2015)

-- Strategy -- Management

PROFILE An experienced consultant in terms of dealing with the Chinese market.

An enthusiastic practitioner in the area of O2O and the application of new media. A professional manager who is ready for participating in multicultural working atmosphere.

A brave person who is consistently preparing for change and creation.

LANGUAGES Mandarin - native English - fluent

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-- Brand director of ‘North America Image’ furniture series, mainly focusing on building brand personality and customer experience.

-- Independently working on story-telling.

Central China Household Industry Forum by Xinyang government, Henan, China (2015) -- PR director, mainly focusing on collaborating with media and editing press release.

-- Reception work on-site.

GINA CUMMINS EDUCATION 2016-2017 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (currently studying towards) 2005-2007 Cave Hill Business School, University of the West Indies, Barbados Executive Diploma, Events Management 2001-2004 Cave Hill Business School, University of the West Indies, Barbados BSc (Hons) Management

PROFESSIONAL EXPERIENCE CONTACT theeventproducer@gmail.com linkedin.com/in/gina-cummins9b388b17 +44 (0) 7535 624265

SKILLS -- Strategy

2015-2016 Sol Barbados ltd.

Sales & Marketing Manager -- Led retail and commercial sales teams towards the attainment of annual business targets -- Implemented internal communication initiatives to increase employee and customer satisfaction 2015-2016 Sol Caribbean ltd.

Brand, Communications & External Affairs Manager -- Developed marketing and communications programmes for The Sol Group annually inclusive of acquisitions and new business

-- Personal Branding

-- Formalised social investment framework and Corporate Social Responsibility efforts

-- Public Relations

--Managed Crisis Communications

-- Crisis Communications -- Leadership

2009-2014 Sol Caribbean ltd.

Marketing & Communications Coordinator

-- Networking

--Managed portfolio of advertising and media agencies

-- MS Office

-- Designed Internal Communications initiatives to increase employee recognition and improve communication

PROFILE

-- Managed the implementation of online marketing strategy

With 10 years of combined experience in the oil and gas industry, and the international events arena, these two diverse fields have allowed for an exciting interaction with global and indigenous brands.

My focus areas are personal and corporate branding, communications and strategy.

LANGUAGES English – native

-- Marketing: Events, Sponsorship Portfolio & Incentive Awards 2005-2007 The Barbados Local Organising Committee for the ICC Cricket World Cup 2007 Communications & Marketing Assistant -- Supported the development of an integrated marketing campaign to create awareness and increase revenue -- Worked with events team on match days to manage spectator experience

PROJECT EXPERIENCE Faces Speak Community Project (2015) Collaborated with Rotary Barbados to raise awareness on homelessness through a filmed social experiment. www.facebook.com/FacesSpeak

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KEVIN DOUTZENBERG EDUCATION 2016-2017 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (currently studying towards) 2015 Peter the Great Polytechnic University, Russia International Strategic Management Course 2013-2016 Anglia Ruskin University, UK BA Hons International Business (Double Degree) 2012-2016 Zuyd University of Applied Sciences, The Netherlands BBA International Business

CONTACT kevin_doutzenberg@live.nl linkedin.com/in/kevin-doutzenberg +44 (0) 7709 783176

SKILLS -- Creative thinker -- Always learning -- Well-organised -- Entrepreneurial -- Team player

PROFILE I am an ambitious brand leadership graduate with a passion for travelling and football. I have a solid academic background and I am ready to implement my ideas into the world of branding. As per September 2017, I will be looking for a brand strategist position in London, where I can keep learning and contribute to the company’s success.

LANGUAGES Dutch - native English - fluent German - intermediate Spanish - proficient

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PROFESSIONAL EXPERIENCE 2013-2016 Calsito Models Marketing Manager -- Creating social media content and tracking results -- Attending trade fairs 2015 i-Motive BV International Market Research (Freelance project) -- Desk and field market research on potential (new) markets in terms of customers, distributors and trends in Belgium and Luxembourg 2014-2015 Robert Bosch NV/SA Assistant Concept Manager – Automotive Aftermarket (Internship) -- Marketing of Bosch Car Service and AutoCrew in Belgium, The Netherlands, and Luxembourg -- Supply chain management and supporting the management team 2014 Group ADP Telemarketing Executive -- Telephone sales of accounting services to small and medium enterprises in Cambridgeshire.

PROJECT EXPERIENCE Bosch Networking Events (2014) I have had a significant role in the organisation of two Bosch networking events. This involved sending out the invitations to approx. 850 businesses, tracking the attendance, organising the gifts and hotels for the attendees, preparing the locations, and following-up after the events.

Bosch Car Service (2014-2015) I have assisted in the national TV and radio campaign for Bosch Car Service in Belgium and The Netherlands. This involved the development of its message, the recording of the commercials, and increasing the awareness through social media.

SONAL GROVER EDUCATION 2016-2017 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (currently studying towards) 2005-2009 National Institute of Fashion Technology, Mumbai Bachelor of Design, Fashion Communication

PROFESSIONAL EXPERIENCE 2012-2016 Reliance Retail Manager, Central Branding Team -- Designing visual customer experience and in-store communication of hyper marts & supermarkets

CONTACT s.grover@uea.ac.uk linkedin.com/in/sonal-grover coroflot.com/SonalGrover/portfolio

-- Identity development for new businesses and tie-ups -- Development of artworks, imagery and copy -- Updating old stores to align with current visual standards 2009-2012 Pantaloons Retail India Limited Assistant Manager, Visual Merchandizer/Stylist

+44 (0) 7404 378640

-- Responsible for visual changeover, focal design points, mock settings and seasonal window dressing

SKILLS

-- Enhancing visual appeal of various stores and providing an enriching customer experience

-- Retail Branding -- Visual Merchandising -- Creative Thinking -- Public Speaking -- Planning & Project Management -- Adobe Photoshop

-- Handling Product Shoots and TVC shoots styling for marketing collaterals 2009 Elm Design Exhibition Design Intern --Designing exhibition stalls for various brands

-- Corel Draw

PROFILE

PROJECT EXPERIENCE

I am creative, gregarious and curious with the intellect and passion to be a brand custodian who develops brands with strong essence and lasting impressions. I am motivated and have experience in different areas of retail & design.

Chicken Comes First - new QSR business, Reliance Retail (2012)

Love, wisdom and integrity are the values that are close to my heart and conversations are what make me feel alive.

-- Freelance Project for designing store layout, window displays and in-store focal points.

-- Closely involved in development of the brand identity and in-store communication -- Worked with external design agency to formulate a rich customer experience Bianca Home Accessories, Mumbai (2012)

LANGUAGES Hindi - native English - fluent French - beginner

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RACHIT GURUNG EDUCATION 2016-2017 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (currently studying towards) 2008-2013 Kathmandu College of Management, Nepal Bachelors in Business Administration (Major: Marketing)

PROFESSIONAL EXPERIENCE 2014-2016 Applied Value Pvt. Ltd. Business Relations Executive

CONTACT rachit.gurung@uea.ac.uk rachit.gurung.rg@gmail.com np.linkedin.com/in/rachitgurung +44 (0) 7539 795833

SKILLS -- Brand Development -- Branding Campaign Supervision -- Marketing Research

-- Devised and presented creative strategies to clients for advertising and branding campaigns at one of the leading advertising agencies in Nepal.

-- During the course of my term, I learned how to apply the knowledge of brands to plan and monitor the effectiveness of numerous advertising and branding campaigns.

2014 Golchha Organization Brand and Marketing Officer -- Managed the strategic planning process for the brands under the wire industry of the organization.

-- I led the launch project of a product “Hulas TMT Bars” as well as the rebranding project of three products setting a foundation for the entire product line throughout the eastern region of Nepal.

-- Media Communication -- Public Relations -- Public Speaking -- Strategic Brand Management

PROFILE With aspirations to become an affluent brand expert, I aim to play the crucial role of guiding brands towards success whilst contributing towards the development of branding in the ever dynamic world of brands.

LANGUAGES Nepali – native English – proficient Hindi – fluent

14

PROJECT EXPERIENCE Chaudhary Delicious Dairy Products TVC Campaign (2015) Led the TVC Campaign of a range of dairy products for Chaudhary Group, a major client at Applied Value Pvt. Ltd., in the Nepalese market.

One Up Events and Media Solutions Branding Campaign (2015) Led the internal and external branding campaign for One Up Events and Media Solutions, one of the largest educational event organizers in Nepal.

NMB Bank Mobile and Internet Banking Campaign (2015) Led the campaign to introduce a new product i.e. Mobile and Internet Banking for NMB Bank, a prominent bank in Nepal “Hulas TMT Bars” Launch (2014) Led the launch project of a new product in the Nepalese market.

Hulas Wire Industries Limited Alloy Division/ GI Wire Division/Gabion Box Division Rebranding (2014) Led the rebranding project of three products at a prime business house in Nepal.

GABRIELA HERZOG EDUCATION 2016-2017 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (currently studying towards) 2011-2012 PUCRS, Brazil Branding Connection Specialization 2005-2010 Faccat, International College of Taquara, Brazil Social Communication – Hab.: Advertising

PROFESSIONAL EXPERIENCE

CONTACT gabrielaherzog@hotmail.com linkedin.com/in/gabriela-herzog/en +44 (0) 7554 354642

SKILLS -- Communication with people from a variety of cultures and at various levels within an organisation -- Creative thinking and problem solving skills -- Good listener: always ready to learn new things -- High level of time-management and organisation skills

PROFILE With strong commitment, passion and self-motivation, I developed a macro vision about branding, fashion marketing and business, alongside eleven years of experience in this scenario.

Great ideas inspire me and I feel confident to design communication concepts valuing leaders’ and communities’ values.

LANGUAGES

2013-2016 Bischoff Group Planner and social media / Designer -- Responsible for managing continuous improvements in digital marketing area of Jorge Bischoff (jorgebischoff.com.br) and Loucos & Santos (loucosesantos.com.br) brands, with a leadership role at the branches -- Content Planning and strategies on social medias and blogs --SAC (of Customer Service) 2012-2013 Guilhermina Shoes Advertising -- Blog, website and social media management (Facebook, Instagram and Pinterest), regarding planning and content development, in addition to SAC -- Creation of corporate site, catalogue and advertising 2011-2012 Aclive Advertising --Publicity creation -- Graphic production 2005-2012 Herzog Advertising / Digital Marketing Manager -- Annual reporting planning -- Publicity creation -- Digital Marketing Management - website, blog and social media (Facebook, YouTube and Twitter)

PROJECT EXPERIENCE Article Posted: Consumer behaviour and its relationship with the target audience: a consumer profile study of Herzog mark in Paranhana Valley (2011) Academic Universe, Taquara, v. 4, no. 1, p. Jan, 93/ Dec. 2011.

Portuguese – native English - fluent

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VICKYANN HOPE EDUCATION 2016-2017 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (currently studying towards) 2006-2009 Barbados Community College, Barbados Bachelor of Fine Arts: Graphic Design

PROFESSIONAL EXPERIENCE 2012-2016 Moore Paragon Caribbean Ltd. Customer Service Representative --Managed all accounts not assigned to an Account Executive.

CONTACT vickyannthope@gmail.com linkedin.com/in/vickyannthope +44 (0) 7770 080391

SKILLS -- Observant

-- Connecting link between customers and production.

-- Provided customer service sales support and created solutions when any issues arose.

-- Transacted and managed inventory.

-- Supported Account Executives with their active accounts when needed.

2011-2012 Moore Paragon Caribbean Ltd. Graphic Designer (Temp)

-- Team Player

-- Created required designs needed through Customer Service’s briefs

-- Quick Learner

-- Liaise with the design department on larger productions

-- Creativity -- Adobe Illustrator, Adobe Photoshop -- Microsoft Office: Word, Excel & PowerPoint

PROFILE I am a creative soul intrigued by the world of branding. My main interest is in the marriage of design and brand strategy and how they work together to create that one main purpose.

I aim to work in an international agency where I can learn and develop my skills to become an integral part of the team as an impactful brand strategist.

2010-2011 Identity Design Graphic Designer -- Communicated with clients to create a design brief -- Created creative solutions (business cards, print ads, etc.) to meet design briefs within a required time -- Kept track and managed all creative files on system

PROJECT EXPERIENCE Development of Moore Paragon Caribbean Ltd’s new stock invoicing database (2014) -- Worked closely with IT to help develop required functions for new programme.

-- Created brief outlining the necessary tasks needed.

-- Tested programme and specified aspects for improvement.

Development of Moore Paragon Caribbean Ltd’s major client’s stock processing system (2015)

LANGUAGES

-- Worked closely with IT to help develop functions to meet new accounting guidelines.

English - native

-- Helped to develop the new base stock needed for final invoices.

-- Worked closely with client’s Account Executive to streamline stock process.

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-- Organised and controlled the transactions for the delivery of the final product.

YIHUI (YVONNE) HUANG EDUCATION 2016-2017 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (currently studying towards) 2012-2016 BNU-HKBU United International University, China BA (Hons) Public Relations and Advertising

PROFESSIONAL EXPERIENCE 2015 Leo Burnett Guangzhou Branch Brand Management Intern -- I served in a global team for Procter and Gamble (Tide, Whisper)

CONTACT yvonnehuang1994@gmail.com linkedin.com/in/yihuiyvonnehuang

-- Providing daily brand maintenance and supporting services including monthly competitor analysis, media and advertising monitoring and regular store visits etc.

-- Compiling back translation for creative proposals, marketing environment analysis, share-of-voice on social media

+44 (0) 7754 280574

-- Conducting project management and providing suggestions on media planning

SKILLS

-- Supporting new business team in pitching projects for Hong Kong beverage brand Vitasoy and low-fare airline HK Express

-- Intercultural Communication -- Strategic Planning and Creative Thinking -- Teamwork/Time Management -- Microsoft Office Specialist -- Adobe Photoshop & Illustrator

PROFILE I am an enthusiastic young brand leader with a solid foundation in mass communication and experiences in both advertising and public relations. Believing that the power of brand lies in insight, creativity and strategic practices, I am inspired to have a career in brand management.

LANGUAGES Cantonese – native Mandarin Chinese – native English - fluent Korean - basic German - basic

2015 UNKAI Hotel Client Service Intern -- Attending to the needs of guests to ensure their pleasant stays -- Coordinating room arrangement with travel agents and booking call centres

PROJECT EXPERIENCE The Second National Television Public Service Announcement Contest (2015) I pitched for a project sponsored by CCTV, where we created a PSA copy that targeted the Chinese social problem of ‘left behind children’. This advocated that parents companionship participates to childrens’ growth and it won one of the six national merits.

Integrated Marketing Campaign to SAIC Group (National Second Prize).

The 5th China University Student PR Plan Contest (2015) I refreshed the corporate image of SAIC automobile brands to appeal to Chinese youngsters, by creating a campaign called ‘Live the Moment’. This celebrated the freedom and aspirations of the SAIC brands and the upbeat lifestyle of young Chinese consumers. This won the National Second Prize.

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VIRGILIO JARRÍN EDUCATION 2016-2017 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (currently studying towards) 2009-2014 Universidad de Especialidades Espíritu Santo Guayaquil, Ecuador B.A. Brand Management

PROFESSIONAL EXPERIENCE 2015 Johnson & Johnson Ecuador – Consumer Division Trade Marketing Jr. Analyst (Drug & Pharma Channel) -- Develop and execute trade marketing strategies for D&P channel (30% of company sales)

CONTACT virgiliojarrin@gmail.com linkedin.com/in/virgiliojarrin +44 (0) 7961 795188

SKILLS -- Strategic + Creative thinking -- Agency teamwork (PR, AD) -- Microsoft Office -- Adobe Photoshop & Illustrator

-- Coordinate POS communication -- Training and management of merchandising team -- Temporary Assignment in Traditional Channel -- Evaluate new go-to-market strategy 2015 Johnson & Johnson Ecuador – Consumer Division Sales Trainee (Hypers & Supers Channel) --Develop point-of-sale assistant internal contest --Coordinate Merchandising team’s executions 2012-2015 PUMARES Corporate Communications Brand Operations Manager -- Manage and develop corporate identity

PROFILE

-- Create and evaluate PR and communication strategies for: Sony, Pepsi, Gatorade, etc.

Human brands for human societies!

I’m a firm believer of brand power and its influence in society. As brand leaders we can work with brands to deliver value, develop ideas and shape cultures. Teaming up with strategists and creatives, my passion is to work with brands that change the world as we know it.

-- Coordinate HR and internal management

LANGUAGES Spanish - native English - fluent French - advanced Japanese - basic

2010-2011 PUMARES Corporate Communications Jr. Account Executive -- Support in client relationship for PR strategies -- Creation of press releases and press kits

PROJECT EXPERIENCE Rebranding and Leading of “Grupo Apostólico Javier” (2013) -- Rebranding of youth-focused volunteering organisation -- Communication management and implementation of Social Media -- Development of activities and training for members -- Integration between related volunteering organisations -- Results: +150% of regular assistance

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ASHLEY JOHNSON EDUCATION 2016-2017 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (currently studying towards) 2010-2014 Ashford University, USA BA in Business Adminstration, Honors

PROFESSIONAL EXPERIENCE 2015-2016 Defence Logistics Agency Headquarters Supply Specialist -- Responsible for providing guidance to customers on utilization of supply management products

CONTACT ashley.johnson@uea.ac.uk +44 (0) 7946 324003

SKILLS -- Social Media

-- Computed property requirements, determined allowances, researched, and identified material requirements 2007-2015 United States Air Force Logistics Manager --Managed 13 military personnel and five British civilians -- Conducted installations’ monthly supply course training

-- Marketing

-- Responsible for compiling reports and conducting analysis of indicative data

-- Advertisement

-- Directed and created schedules of physical account validations

-- Leadership -- HTML & CSS -- MS Office: Word, Excel & PowerPoint

PROFILE A highly versatile and motivated candidate with over eight years of management, leadership and logistics expertise, known for fabricating immaculate products and meeting challenging projects.

Experienced in business related areas including marketing, social media and advertising.

PROJECT EXPERIENCE Cultural Organisation Change – Defence Logistics Agency (2016) Tasked to survey organisational employees based in 13 different sites regarding organisation perception. Analysed data and evaluated trends Required to provide briefs on all sites to the organisational director.

LANGUAGES English – native

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DO MINH KHANG EDUCATION 2016-2017 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (currently studying towards) 2010-2014 Can Tho University, Vietnam Bachelor of Marketing

PROFESSIONAL EXPERIENCE 2013-2015 Coach for College, Thrive Networks Site Assistant Coordinator

CONTACT minhkhang.do92@gmail.com linkedin.com/in/khangdo92 +44 (0) 7784 520005

SKILLS -- Data Analysis (SPSS, ASEM) -- Creative Design -- Public speaking -- Teamwork

The working spirit of the program is to promote higher education through sports for underprivileged secondary school students in remote areas of Vietnam by teaching academic subjects and coaching sports with the participation of American student-athlete students and Vietnamese college students.

-- Interacted with local government to organize the program -- Designed marketing document -- Marketed the program to college students and secondary school students in Viet Nam -- Prepared logistics for the program -- Supported participants during the program -- Reported weekly the activity and result of the program to the program director

-- Photography -- Painting/Drawing

PROJECT EXPERIENCE

PROFILE

Vietnamese Ambassador, ASEAN Future Leaders Summit (2014)

I am always fascinated by the combination of creativity and sustainability in Brand. The goal of driving brands to make the world a better place inspires me to perform creatively and sustainably.

-- Led and supported Vietnamese participants in the summit for 11 days

With a modest heart and a genuine passion for brand, I am looking for opportunities that allow me to interact with brands professionally and contribute my knowledge and ability to the branding sector.

LANGUAGES Vietnamese – native English – fluent Italian – intermediate 20

-- Contributed ASEAN knowledge and exchanged cultures with other participants from South East Asia articipant | Finding Eco 2 - Center for Development of Community P Initiative and Environment (C&E) Viet Nam (2015) -- Learned about ecological life via case studies in Hoi An, Viet Nam -- Discussed and gave solutions for environmental issues among ASEAN countries

ANH VU LAN LE EDUCATION 2016-2017 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (currently studying towards) 2011-2014 Royal Melbourne Institute of Technology, Vietnam Bachelor of Business - Marketing (Distinction)

PROFESSIONAL EXPERIENCE 2015-2016 FrieslandCampina Modern Trade Key Account Executive -- Key roles: Planning activities for accounts under two distributors, recruiting new clients

CONTACT

--Analyzed CVS channel and identified growth opportunities

lananhlevu93@gmail.com

-- Developed strategies and full-year 2016 plan for CVS channel and presented to management board

+44 (0) 7719 789043

--Tracked and analyzed monthly the performance of distributors

SKILLS

-- Engaged closely with customers to build activities and promotional programs to drive consumer demand

-- Time management

--Achieved Fast-Start Award for quick hand-on business

-- Leadership -- Teamwork -- Communication -- Office tools -- Analysis -- Presentation

PROFILE After achieving a distinction in marketing and gaining experience working for multinational FMCG corporates, I realised my strong passion in branding and decided to pursue this area for my professional career. Taking the Brand Leadership program is my first step to realise my passion.

With my eagerness to learn, high adaptability to new environments, result-oriented and get-it-done mindset, I am highly interested in opportunities that develop my career in branding, challenge and enhance my competencies in international market.

2015 Diageo Innovation and Commercialization Graduate Trainee -- Key roles: Executed and delivered Haig Club Quarter 4 plan to achieve the objectives of raising brand awareness and driving sales volume -- Developed the event concept and proposal, together with agency offering to outlet owner which optimize branding objectives of Haig Club and outlet but minimize cost for Haig Club -- Coordinated and managed 3 agencies to organize an event, including pre and post communication -- Delivered event objectives in term of enhancing brand awareness -- Explored and optimized branding opportunities via visibility at TOFT and MOFT channels along with the sales team

PROJECT EXPERIENCE AIG Insurance Project (2013) -- Conducted market research to acquire insights into AIG’s new market of blue-collar employees -- Developed a new insurance package and built a business plan to launch it -- Enhanced critical analysis and communication skills through working with clients and client’s customers -- Achieved best performance team awarded by AIG

LANGUAGES Vietnamese – native English – fluent

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MIJIN LEE EDUCATION 2016-2017 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (currently studying towards) 2000-2005 School of Business Administration, Kookmin University, South Korea Bachelor of Business Administration (full-time programme) -- Major - Marketing and Operations Management (advanced) --2nd Major - Finance and Banking

PROFESSIONAL EXPERIENCE CONTACT mijin.lee@uea.ac.uk mijin.erin.lee@gmail.com linkedin.com/in/mijinerinlee +44 (0) 7761 640355

SKILLS -- Experience building a brand’s integrated marketing presence with a portfolio of campaigns/ creative projects across digital marketing, offline marketing, partnerships and sponsorships -- Strong budget and project management skills, attention to detail and communication -- Excellent storytelling skills with an eye for detail

PROFILE I want to make the world better to live in and I am eager to achieve this with my career. With understanding about Asian markets and culture, I want to contribute to branding in a diverse society. I'd like to develop brands to be commercially and ethically successful in sustainability.

LANGUAGES English (fluent) Korean (native) 22

2014-2015 Waywai INC, Seoul, Korea Senior Account Executive -- Developed B2B marketing strategies to connect between clients, global IT companies, and their key accounts for enhancing market-share through brand campaign, the NPI roadshow and promotions.

2013 Adidas brand marketing, Adidas Korea Ltd, Seoul, Korea Specialist, Brand communication -- Spearheaded seasonal hand-over with GTM (Go-To-Market) plan and implemented brand campaign in collaboration with other departments – PR, merchandising, eCom, Retail, Sales – in charge of Women’s Training of X-category and 3 Sports Specific, Basketball/Tennis/Baseball.

2006-2012 Neodigm INC., Seoul, Korea Account Executive -- Created a campaign concept, planned big-scale conventions and exhibitions, with over 5,000 attendees, for global brands and managed the entire process from invitations, VIP hospitality, content productions, operations, to the analysis of the results such as Adobe CS3–6 Launch 2005 Global Team, Samsung Human Resources Center, Samsung Economic Research Institute, Seoul, Korea Journalist -- Authored articles about leadership, global marketing trends, advertisements, and cultural issues to publish a weekly web magazine for all employees in Samsung

PRUDENCE LIN EDUCATION 2016-2017 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (currently studying towards) 2012-2016 SG university, China Bachelor of certified public accounting

PROFESSIONAL EXPERIENCE 2016 High Vocational School, China College teacher of financial law --Taught financial regulations and accounting professional ethics

CONTACT chuting.lin@uea.ac.uk +44 (0) 7751 822390

SKILLS -- Microsoft office -- Adobe Photoshop -- Teamwork -- Creativity

-- Regulated students’ behaviour and gave them psychological guidance as their class tutor 2014 Digi photo, California, USA Photographer and photo sales representative -- Responsible for taking and editing pictures for clients, communicating with them and selling picture portfolios 2013 GA technique company, China Accountant -- Responsible for preparing financial statements, arranging and classifying the original vouchers, managing and issuing tax receipts

PROFILE A passionate brand practitioner determined to make a difference in the business environment. I am ambitious, organised, and work well under pressure.

I believe the success of every company lies within the art of branding. More than a name, a logo or a slogan, it is a story behind a company which defines a corporation’s identity. I want to write that story and inspire others with my experience and knowledge.

PROJECT EXPERIENCE College Students Business-Starting Programming Competition (2013) -- Leader of the team -- Planned for the competition -- Arranged assignment -- Promoted the program

LANGUAGES Mandarin-native Cantonese-native Hokkien -native English-fluent

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DIEU LINH NGUYEN EDUCATION 2016-2017 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (currently studying towards) 2013-2016 Norwich Business School, University of East Anglia, UK BSc Economics, Business and Finance

PROFESSIONAL EXPERIENCE 2014-2017 TAKE THAI, Norwich, UK

Counter staff -- Busy take away in the center of Norwich.

CONTACT dieu.linh.nguyen6395@gmail.com +44 (0) 7405 491458

SKILLS -- Communication

-- Responsible for taking orders from customers via telephone and over the counter.

-- Liaising with kitchen staff, ensuring all orders are packed correctly before passing to customers.

-- Assessing kitchen production constantly, in order to provide customers with an accurate time for order completion.

-- Working closely with business owner, assisting in handling of social media and general marketing.

-- Coordination -- Planning and organising -- Managerial skills

PROJECT EXPERIENCE

-- Analytical and problem solving skills

Mid – autumn Festival, VN Museum of Ethnology (2012) Marketing Team Volunteer Assisting in event organising, staff recruiting, guest invitation. In charge of online programme content. Assisting Reception team during the main event, conducting mini interviews. Collecting customer feedbacks, writing reports to evaluate team performance.

-- Teamwork

PROFILE A determined and highly self motivated individual, who is passionate and driven.

An independent thinker, with a strong sense of creativity, willingness to learn and build on knowledge.

Always on the lookout for innovation, new ideas and inspiration. A perfectionist who pays great attention to details.

A natural progression of strength in working in teams, under high – pressure environments.

LANGUAGES Vietnamese - native English - fluent

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HIEN MINH NGUYEN EDUCATION 2016-2017 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (currently studying towards) 2014-2016 Norwich Business School, University of East Anglia, UK BSc Marketing and Management.

2013-2014 INTO UEA, University of East Anglia, UK Diploma in Business Management and Economics

PROJECT EXPERIENCE CONTACT hien.nguyen.xx@gmail.com +44 (0) 7542 369397

SKILLS -- Teamwork -- Communication -- Performing -- Speaking -- Ability to work under pressure -- Social networking

PROFILE A friendly, adaptable and responsible individual. I have an interest in the music industry and how branding could help it evolve.

LANGUAGES Vietnamese (Native) English (Fluent)

Tiptree Rebranding Project, UK (2016) Built on critical evaluation of its current strategy and developed a new/ updated branding strategy for Tiptree- a sauce and condiments brand.

The V Project, UK (2015-2016) Event co-ordinator and singer for the V project, a non-profit music promotional organisation promoting Vietnamese artists through a series of secret gigs in different cities in the UK. Stokes Sauce Marketing Research Project, UK (2015) Stokes Sauce- A Suffolk based business finding a way to be the most significant, value added sauce (and condiment) brand. Hands-on exercise conducting market research and making an informed suggestion on issues raised by the participant company for an effective marketing strategy and decision making.

Shower Power Booster Consultancy Project, UK (2015) I was involved in a short term project aimed at assisting Wright Choice, a start-up business, to increase their sales through their digital platforms.

The project involved analysis in social media, market research, branding and search engine optimisation.

Vietnamese Society Annual Show, UK (2013) Event co-ordinator and singer for Vietnamese Society annual show at UEA: Lycoris Shows, Orchid Show and Myosotis Show.

Escada Marketing Communication Project, UK (2013) Identified and evaluated current market communications. Suggested changes and improvements involving a short TV advert as an illustration.

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JENNIFER OSTROMECKI EDUCATION 2016-2017 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (currently studying towards) 2009-2010 Monroe Community College, USA Graphic Design, Journalism (short-term courses) 2006-2007 University of Rochester, New York, USA Linguistics and Language Development 2002-2006 University of Rochester, New York, USA Bachelor in English Literature and European History

CONTACT j.ostromecki@uea.ac.uk j.ostromecki@gmail.com linkedin.com/in/jenniferostromecki +44 (0) 7460 029008

PROFESSIONAL EXPERIENCE 2015-2016 Boulter Industrial Contractors Marketing Manager -- Led strategic redesign of company’s website, including writing all scripts for 9 promotional videos -- Implemented marketing strategies and streamlined campaigns by defining brand elements to ensure a coherent message

@ostromecki

-- Launched and maintained all social media platforms posting brand-consistent content

SKILLS

-- Designed marketing materials, including brochures, trifolds, inserts, and newsletters

-- Marketing -- Social Media Marketing -- Writing & editing -- Publicity

-- Planned the 125th anniversary party for customers and employees 2013-2015 Nothnagle Realtors Communications & Corporate Support Specialist

-- Adobe Creative Suite

-- Responsible for conveying consistent brand message when writing e-mail blasts, blog content and social media messages

PROFILE

-- Collaborated with marketing department in writing advertising copy and assisted with editing materials

A marketing professional passionate about creative solutions to brand challenges. Strong communication and professional writing skills developed from multi-faceted working experiences.

Successful brands employ storytelling strategies; as someone who loves writing persuasive prose, I seek a position that allows me to fully apply my creative talents.

-- Writing press releases, speeches and e-mails for CEO and Vice-President for company-wide release 2008-2010 Boydell & Brewer Sales & Marketing Coordinator -- Created press releases and sell pieces using Adobe InDesign while adhering to brand guidelines of each imprint -- Coordinated logistical arrangements for conferences and events

LANGUAGES

PROJECT EXPERIENCE

English, native Polish, near fluent French, basic

Boulter Industrial Contractors, Inc (2015-2016) Streamlined marketing efforts by identifying brand elements and creating cohesive brand experience across all advertising platforms.

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SERGEI PARFENOV EDUCATION 2016-2017 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (currently studying towards) 2011 British Higher School of Art and Design, Russia Design Management (short-term courses) 2004-2009 Tyumen State University, Tyumen, Russia BA Publishing Industry and Editing (full-time programme) Speciality: Publishing Management 2004-2008 Tyumen State University, Tyumen, Russia Computer Graphics and Web-design Qualification: Web-designer (part-time programme)

CONTACT s.parfenov@me.com linkedin.com/in/sergei-parfenov1b153358

PROFESSIONAL EXPERIENCE 2014-2016 BBDO Branding Designer + Strategic Planner (Creative and Strategic Department)

+44 (0) 7539 273173

-- Creating brand identities and corporate guidelines

SKILLS

-- Developing creative briefs, directing and supervising a creative team

-- Good communication and presentation skills

-- Engaging in research of consumer insights -- Carrying out brand audits and key competitor analysis

-- Microsoft Office: Word, PowerPoint, Excel

-- Analysing and extracting findings from consumer, brand and market research

-- Adobe Creative Suite: Photoshop, Illustrator, InDesign

--Key Clients: Visa, Nestlé, MTS, Beeline, ITG

-- Keynote

2012-2014 Plenum Brand Consultancy Designer (Creative Department)

PROFILE

-- Creating brand corporate identities and package design projects

I am an Art Director from Moscow with over 5 years’ experience in developing brand visual communications. I have always been passionate about design, brands and advertising. Since my work experience has become increasingly centered on a brand strategy, I intend to broaden my expertise in branding and strategic planning. In the near future I would like to work as a brand strategist and be involved in building strong brands with a clear purpose.

-- Developing creative concepts for advertising campaigns -- Attending client’s meetings, presenting visual creative concepts --Key Clients: KIA Motors, VTB, Indastro 2010-2012 GMK Marketing Consultancy Art Director (Creative Department) -- Creating print and digital communication materials -- Working alongside the marketing department in developing advertising campaigns -- Leading and supervising a creative team -- Key Clients: Sberbank, Partner-Invest

LANGUAGES Russian - native English - fluent German - basic

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AIMEE PHAM EDUCATION 2016-2017 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (currently studying towards) 2013-2016 Norwich Business School, University of East Anglia, UK BA Intercultural Communication with Business Management

PROFESSIONAL EXPERIENCE 2016 British Council Vietnam Project Assistant, New Directions 2016

CONTACT hoaianh.ams@gmail.com linkedin.com/in/hoai-anh-pham41b552b4 +44 (0) 7543 808378

SKILLS -- Planning -- Organisation -- Creativity -- Teamwork -- Leadership

PROFILE A passionate brand practitioner who is determined to make the difference in the business environment. I find myself to be ambitious, organised, and able to work under pressure.

I believe the success of every company lies within the art of branding. More than a name, a logo or a slogan, it is a story behind a company which define a corporation’s identity and who they really are. And I want to write that story, I want to inspire others with my experiences and knowledge about branding.

LANGUAGES Vietnamese – native English – fluent 28

-- Supported event manager in all preparation tasks to ensure the success of the event: hotel bookings, coordinate with event agencies, logistic preparation, human resources management -- In charge of communications and marketing works to promote the event --Created visual content for the event 2015 British Council Vietnam Summer Intern, Communications -- Created and managed content on the corporate’s official Facebook and Twitter -- Assisted in internal communications, office meetings and general office tasks -- In charge of media reports, social media planners, etc.

2014 ANZ Banking Group Ltd Summer Intern, Marketing -- Executed telemarketing for credit cards and other ANZ services -- Managed contents on the corporate’s digital platform -- Assisted Branch Manager in meetings with clients and trips to sites

PROJECT EXPERIENCE Event coordinator/Project manager, UEA Vietnamese Society, (2013-2015) -- Organised all events of UEA Vietnamese Society throughout the year -- Advised and helped new students in different aspects regarding to university life -- Led annual cultural performance project: content creation, internal communications, marketing, human resources management, risk management, problem solving, decision making Brand Strategist, Unitas Rebranding Project (2016) Collaborated with Norwich University of the Arts students to propose a rebranding project for Unitas organisation in terms of brand strategy, brand architecture, integrated marketing communications campaigns and other visual elements.

JAMES RUSHMERE EDUCATION 2016-2017 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (currently studying towards) 2013-2016 Norwich Business School, University of East Anglia, UK BSc Business Management

PROFESSIONAL EXPERIENCE 2014-2016 University of East Anglia Open Days Student guide -- Leading campus tours to large groups of prospective students and their parents

CONTACT

-- In charge of organising and running the student only Q&A sessions

shmere@ntlworld.com

-- Answering questions and successfully communicating to a variety of group sizes

SKILLS -- Microsoft Office -- Public Speaking -- Creative Thinking -- Teamwork -- Leadership

PROFILE I am a confident, outgoing and highly motivated student with real passion for brands and branding.

I possess excellent communication and creative thinking skills developed throughout my degree and work experience. I find myself fascinated by brands and I am currently looking for opportunities to continue to further enhance my knowledge of the world of branding.

LANGUAGES English - native

2015-2016 University of East Anglia Peer Assisted Learning Mentor -- Organising and running fortnightly teaching sessions -- Presenting Accountancy to a class of 30 first year students -- Helping with students who are struggling and communicating with them to find out what issues may be affecting their studies or their personal lives and working with them to find a solution 2015 Rhythms of the World Festival Artist Welfare -- Working with the artists to ensure they were satisfied throughout their stay at the festival and ensuring they were in the right place at the right time --Assisting with setting up the artist’s equipment on the stage --Helping to take down the stage at the end of the festival

PROJECT EXPERIENCE Business manager, Sync the City (2015) Gained collaboration and teamwork skills while being in charge of our team’s business plan, market research and branding at Sync the City; a 3-day event where people come together to form a tech start up.

Brand Strategist, UNITAS, (2016) A collaboration project with design students for the Norwich University of the Arts to rebrand a national charity that helps young people access, participate and progress in mainstream education and training. My main role was to help to develop their brand style and identity, create various promotional pieces and to present the final pitch to the clients.

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SERENA SAMWAYS-DALTON EDUCATION 2016-2017 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (currently studying towards) 2013-2016 Norwich Business School, University of East Anglia, UK Marketing and Management BSc (Hons) 1st Class Honours

PROFESSIONAL EXPERIENCE 2015-2016 Allman Woodcock Ltd Digital Marketing Strategist

CONTACT s.samways-dalton@uea.ac.uk +44 (0) 7876 062923 linkedin.com/in/ssamwaysdalton

SKILLS -- Written and verbal communication -- Creative thinking -- Team work/collaboration -- Social media marketing -- Branding and Strategy -- Microsoft Office -- Adobe Photoshop -- SEO

PROFILE I am curious, highly-driven and creative. I have previous experience in a variety of markets including retail, publishing and digital marketing. I am seeking an opportunity to work in a dynamic, innovative and challenging environment contributing to brand development.

LANGUAGES English - native French - elementary proficiency

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-- Managing the corporate social media accounts, producing creative and engaging social media content with the aim of driving traffic to the corporate website and redesigning company brochures. Further responsibilities included monitoring trends on Google Analytics and updating website content 2015 TSO (The Stationery Office) Digital Marketing Assistant -- While interning at TSO responsibilities included: suggesting ways to improve the usability and visual appeal of The Gazette website ahead of its re-launch, producing creative and engaging content for a three month social media schedule for Safe Driving For Life (DVSA) and conducting market research.

I also booked events, gave briefings to the graphic design team on a series of banner and full-page ads and created the targeting and segmentation plan ahead of The Gazette 350 years anniversary marketing campaign 2015 Allman Woodcock Ltd Marketing Intern -- Main responsibilities while interning at Allman Woodcock Ltd included: setting up and managing the corporate social media accounts with the aim of driving traffic to the corporate website. Other responsibilities included: general admin, liaising with website designers to improve search engine optimisation (SEO), editing and updating website content and monitoring trends on Google Analytics

PROJECT EXPERIENCE Integrated Marketing Campaign Adnams Employability Award, Cinema City (2015) Awarded 1st Runner Up in the Adnams Employability Skills As ‘creative director’ of the team, my role involved generating ideas and producing the visual aspects of the print advertisement and assembling the final print ad on Photoshop.

The marketing campaign was produced as part of an undergrad Marketing Communications module. We were one of only two groups on the course to receive a 1st above 80% for this piece, along with the report.

KITTANYA TIPTANAWADEE EDUCATION 2016-2017 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (currently studying towards) 2013-2016 Norwich Business School, University of East Anglia, UK BSc Marketing and Management 2012-2013 INTO University of East Anglia, UK International Foundation in Business and Economics (NQP Level 3)

PROFESSIONAL EXPERIENCE CONTACT kittanya.t@hotmail.com +44 (0) 7598 449035

SKILLS -- Time management and motivation -- Photography -- Photo and video editing using Adobe Photoshop, Adobe Illustration, iMovie -- Team-working and project management -- Microsoft Office -- Creativity -- SPSS

PROFILE Driven by my academic excellence and fuelled with curiosity in the area of branding, I have a commitment to seek opportunities to work with people in this area. I am always keen to expand my brand knowledge and to gain a deeper insight into the world of branding.

LANGUAGES Thai – native English – fluent Chinese – intermediate

2016-2017 Chaya Thai Herbal Tea Founder -- With the help of my family and the support from UEA ‘try it’ funding, I started up my own business of Thai herbal tea (www.chayathaiherbaltea.com). I am passionate about having my own business and I am heavily involved in every aspect of the production. I designed the logo, packaging and advertising equipments by myself (i.e. poster, video presentation, website).

Additionally, I have gained various entrepreneurial skills from trading my own business including goal and vision setting, planning, decision-making, communication, opportunities recognition, problem solving and creative thinking. My motivation for creating this business is to earn an income from turning my passions, knowledge, skills and experiences I have gained to an eco-friendly business that provides customers with a healthier lifestyle.

PROJECT EXPERIENCE Market Research for Stokes Sauces (2016) I was assigned in a group to plan and execute a market research project for Stokes Sauces brand, which allowed me to engage in qualitative and quantitative market research fieldwork and practice the basic use of SPSS. Enterprise and Business creation (2016) I have gained practical skills of entrepreneurship through developing and presenting a business plan for a new enterprise. Moreover, our team was shortlisted for the third Annual NatWest Employability Prize.

Go Global ‘South America’ event (2016) In a marketing and advertising role I created a poster and a video presentation to advertise the event. It gave me practical experience in planning, team working, communicating, and creative designing.

Integrated Marketing Communications (IMC) research project (2015) My group created an IMC and advertising campaign for Ed’s Easy Diner, which provided me with practical experiences, involving the design of a TV ad. Additionally, my team was shortlisted for the Adnams Employability Skills in Marketing Awards competition.

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RYAN DAVID THOMSON EDUCATION 2016-2017 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (currently studying towards) 2013-2016 Norwich Business School, University of East Anglia, UK BSc Business Management (First Class with Honours)

PROFESSIONAL EXPERIENCE 2011-2017 CSC International Marketing & Contracts Director -- Small to large scale contract acquisition/management/retention

CONTACT rthomson.csc@gmail.com ryan.thomson@uea.ac.uk +44 (0) 7701 362953

SKILLS -- Devising, implementing & leading brand/marketing strategies -- Proficiency & passion towards writing

-- Developing/implementing/leading marketing & brand related strategies -- Developing & leading a number of long-standing social initiatives -- Networking/event & project co-ordination (as well as management) -- Social media marketing & management/creator of design graphics -- Conducting market research/data analyst & interpreter 2014-2015 Wind Energy Network Magazine Published writer 2014-2015 East of England Energy Group Chairman of the Young Energy Professionals’ Network -- Devising a comprehensive marketing & brand strategy

-- Key analytical & research skills

-- Creating financial forecasts & exploring sources of funding

-- Stakeholder engagement

-- Building an established contact database & engaging with industry

-- Creative thinking

-- Presenting the network proposal to the EEEGR board (subsequently approved)

-- Team leadership -- Public speaking

PROFILE An ambitious brand leader ready to leave his mark on the world through the proficiency and resonance of his work. Supported by a seasoned professional background, as well as several award winning academic accomplishments, I am now searching for an organisation that reflects my passion and commitment towards creating unparalleled excellence in everything that they do.

LANGUAGES English - native 32

2009-2011 CSC International Sales Manager -- Led a highly committed team towards heightened organisational profitability and growth 2007-2009 CSC International Sales & Marketing Associate -- Frequently exceeded targets and generated the highest sales within the department

PROJECT EXPERIENCE Please refer to my LinkedIn page for a full account of my past successes (including a diverse array of both commercial and social projects): www.linkedin.com/in/rdthomson

YI-TING TSAI EDUCATION 2016-2017 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (currently studying towards) 2006-2010 National Chung Cheng University, Taiwan Bachelor in Business Administration

PROFESSIONAL EXPERIENCE 2014-2016 OPPO Medical Corporation Senior Marketing Executive --Responsible for the marketing strategies of rigid braces

CONTACT yitingroytsai@gmail.com linkedin.com/in/yitingroytsai +44 (0) 7933 026017

SKILLS -- Product Management -- Branding and Marketing -- Time Management -- Teamwork -- Microsoft Office

PROFILE I am self-motivated and always have a positive attitude towards life.

I am fond of purple because for me it is a combination of enthusiasm and calm that best describe my personality. I am passionate and curious about developing brand insights which change and influence people’s mind-sets. I act calmly when facing different challenges and am a good listener.

LANGUAGES Mandarin – native Taiwanese – native English – fluent

--Helped build the brand identity -- Planned and executed international medical exhibitions (Arab Health, UAE) 2010-2014 StarAsia Taiwan Co., Ltd. (a COTY company) Senior Brand Executive -- Responsible for marketing strategies (both ATL and BTL) of ADIDAS Toiletry & Fragrance and Playboy Fragrance -- Managed marketing budgets -- Maintained media relationships to achieve positive media coverage -- Worked closely with cross-functional teams to achieve maximum efficiency in business performance -- Assisted in product forecasting and stock reviewing

PROJECT EXPERIENCE OPPO Medical: Re-branding Project (2015) Helped the brand team to build brand identity and ensured the consistent brand communication worldwide.

Playboy Fragrance: Regional (SEA Region) Marketing Campaign (2014) Established the first Facebook fan page for Playboy Fragrance to launch the regional online lucky draw event; generating 45,000 fans and a 70% increase of in-store sales within one month in the Taiwan market.

ADIDAS Toiletry & Fragrance: Relaunched Project (2012) Implemented the marketing plans with global guidelines and developed sales distribution with strong marketing support; produced an 80% increase in brand market share (AC Nielson Data, 2012, Taiwan).

OPPO Medical: Arab Health Exhibition & Congress (2016) Demonstrated the latest technology developed by the R&D team (rigid brace) and communicated the new brand missions to our worldwide agents during this international medical exhibition (held in Dubai) with complete plans and new stand design.

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THOMAS WILSON EDUCATION 2016-2017 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (currently studying towards) 2013-2016 Norwich Business School, University of East Anglia, UK BSc Marketing and Management – 2.1

PROFESSIONAL EXPERIENCE 2013-2016 Threeway (Precision) Sheet Metal Laser technician & Sheet Metal Worker: -- Operating laser programs and working sheet metal for various clients including Bühler Sortex, BAE and Marconi Radar

CONTACT tzwilson95@gmail.com goo.gl/PMduR9 +44 (0) 7794 568827

SKILLS -- Social Media -- Team Leading -- Problem Solving

2012 HMV Sales assistant -- Supporting the brand’s purpose in bringing an enjoyable experience to its customers 2012 Southend Borough Council Cycle Southend Assistant: -- I increased engagement with the ‘Cycle Southend’ brand by promoting cycling in the local community. We ran cycling events and campaigns highlighting the benefits of cycling --I also taught cycling proficiency to primary school children

-- Google Analytics and AdWords certified -- Creative thinking

PROJECT EXPERIENCE

-- Business Strategy

Tenblog.net (2016) Co-founder and Writer I created, designed, and branded an online men’s fashion blog, which was later monetized through advertising space and affiliations with stores.

-- Photography -- Highly Sociable

PROFILE I am excited by great ideas and inspired by challenges, passionate about branding and always striving to learn more. I am ambitious in everything I do and love travelling and meeting new people. I can’t wait to use my branding and marketing education to further brands and create new experiences for people.

LANGUAGES English - native Spanish - basic

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Re-Cycle centre – Southend-on-Sea (2013) ‘Cytech’ Bicycle Technician Community work at a second hand bike shop that fixes donated bikes to sell cheaply to the less fortunate. I fixed bikes and raised awareness through the promotion of the project.

Stokes Sauce (2016) Market Research As part of a team, I gathered market insights and wrote a research report which made branding and marketing recommendations. These findings were then presented to the CEO of a national client.

KRISTIE YEONG YEW MUN EDUCATION 2016-2017 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (currently studying towards) 2013-2016 Norwich Business School, University of East Anglia, UK BSC UEA (Hons) Business Management 2:1 2013 INTO UEA, University of East Anglia, UK Foundation, 78%

PROFESSIONAL EXPERIENCE CONTACT yeong.kristie@outlook.com

2013-2016 Plant Logistics PTE LTD Supply Chain Coordinator -- Worked alongside outsourced accountant to manage and close quarterly accounts

linkedin.com/in/yeong-kristie930a67103

-- Made crucial recommendations that reduced costs through outsourcing and reconfiguring transportation routes to achieve higher levels of efficiency at a lower cost

+44 (0) 7835 175632

-- Gained full exposure to a logistics organisational structure

SKILLS

-- Understand the fundamentals of running a business and managing staff through shadowing the founder and director of the company

-- Social Media Marketing -- Event Management -- Project Management

-- Gather insightful information and research on other competitors and to understand their competitive advantages and to formulate better strategic options for the firm

-- Supply chain coordinating

PROFILE I am a strong believer in innovation, creative thinking, teamwork, problem solving, efficiency and setting personal goals.

My other interests lie in animal welfare, experiencing diverse cultures through travelling, water sports and humanitarian work.

LANGUAGES English- native Chinese Mandarin- native Chinese Cantonese- good working knowledge Hokkien Dialect- good working knowledge Bahasa Malay- Basic communication skills

PROJECT EXPERIENCE Singapore Society (2013-2016) Founder and President. Founded and ran a society with the Union for 2 Years.

Helped organise and facilitate international events with the Union. I was able to apply theories in my undergraduate business modules. This involved working and planning alongside other society presidents in the union and managing events from start to finish.

Animal Lover’s League: Ambassador (2011-2014) An avid volunteer with the Animal Lover’s League in Singapore, I spent a year promoting animal welfare and designing promotional leaflets and products for the shelter.

Halloween Joint Event (2014) I brought together 5 societies at the UEA for a collaboration with a nightclub in Norwich for a night out for students at the UEA. Societies were able to hit a target profit of £12,000.

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Norwich Business School University of East Anglia University Plain Norwich NR4 7TJ United Kingdom Brand Leadership team brandleadership@uea.ac.uk +44 (0)1603 591429 36 www.uea.ac.uk/nbs