Pei-Yu Liu Education and qualifications 2013-2014 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (full-time programme) Currently studying towards 2006-2009
National Chung Hsing University, Taichung City, Taiwan BA in Marketing (full-time programme) Modules: Multicultural Marketing, Strategic Marketing, International Business Management ,E-commerce ,Brand Management. Winner of Philip Business Case Competition 2009
Professional experience 2012
2010-2012
2008-2010
Join PR, Taipei City, Taiwan Top 3 PR agency in Taiwan with specialisation in global luxury brands PR Specialist • Plan and execute over 40 PR campaigns in 8 months • Implement events for world prestigious clients, including Chanel, Burberry, Cartier, Estee Lauder • Work with industries with a great diversity (luxury, high street fashion, beauty, electronics) • Write press releases and other forms of media communication • Develop and optimise PR content ideas to secure media coverage • Outreach and manage relationships with bloggers and journalists Albion Taiwan, Taipei City, Taiwan Top 2 beauty brand in Japan with a strong global presence Marketing Specialist • Plan and execute integrated marketing plans with a annual budget over NTD$ 50 million • Develop visual merchandising plan and strategy for all channels • Liaise with relevant departments to maximise the performance • Coordinate with trade partners to deliver the best results • Monitor and analyse marketing expenses and budget • Produce marketing performance reports based on ROI as well as other business KPI • Compile marketing event guidelines for third parties to support the event Estée Lauder Taiwan (ELCA, Inc), Taipei City, Taiwan World’s leading manufacturer and marketer of high quality skincare products PR Assistant, Estée Lauder
Email paige.liu13@gmail.com Telephone +44 (0) 7462 380603 Languages Mandarin Chinese (native) Taiwanese (native) English (fluent) About me I believe that everyone should believe in themselves, no matter a person, company or organisation. Branding is the way can help everyone understanding themselves, believe the things you’re doing and what you are going to do in the future. True inner is the most sustainable way to make you grow. Career interests I would like to apply my education and work experience in branding, PR and marketing as a brand consultant or strategist and ultimately bring that experience and education into national, cultural and personal branding sector.
Project experience Chantal Thomass Taiwan Launching Event, 2013, Taiwan In November 2013, Chantelle group launched premium lingerie brand Chantal Thomass in Taiwan. I was responsible for developing media plan and media contacts, inviting 200 media (TV, newspaper, magazines, and online media), arranging cover stories, and doing exposure tracking.
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