wool& March 2022 Catalog

live simply. consume carefully. do good.

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2,000+ women have participated in our 100 Day Challenge Learn more on page 3

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Our aim is to design the most practical, most wearable item in your wardrobe.

Why we wear merino wool.

Wool is the foundation of our brand; it equips us to do the things we love. Wool regulates your temperature and fights odors—and believe it or not, is super soft. It's the reason why you can wear our items more, and wash them less.

By doing this you are reducing your environmental impact, saving time, energy, water and reducing pollution.

All pretty good things.

Visit our website to learn more about our sustainable progress and our supply chain partners.

The 100 Day Challenge

Charlotte wore her Rowena Dress hiking through Glacier National Park!

We believe in the power of merino wool so much that we challenge our community to wear our dresses for 100 days straight in exchange for a $100 gift card upon completion.

Over 2,000 individuals have completed the challenge, and can testify to the real, lifechanging benefits of going the extra mile in one garment.

“ Putting it on every day took my focus off how I looked in my clothes or how I felt about my body. My focus shifted to the real person inside the dress, and I have never felt so comfortable in my own skin.”

–Kjerste

Visit our journal online to learn more about how to join the challenge.

photo courtesy of @peak_charlotte_

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Kate is wearing a MD in Teal.

Rowena Swing Dress We launched our company with this style, and it also happens to be one of our best-selling products. We have since refined it to create the best-fitting swing dress.

“Wonderful dress! What a lovely surprise! The merino wool is so light and soft it feels like I’m wearing a t-shirt. Fits and flatters too! ” –Lynda T.

Caroline is wearing a SM in Black.

Our customers call her ‘Ro. Pocketed, long-sleeve, in a flattering fit. A dress you’ll want to live in.

Over 800 individuals have worn the Rowena for our 100 Day Challenge.

The Rowena has 300+ five-star reviews.

 DETAILS

78% ultrasoft merino wool, 22% nylon; sizes: XS-2X in standard, SM-XXL in long; colors: see our website for a full list of current colors. $138

Kate is wearing a MD in Modern Red.

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Our separates–all made with merino wool.

We’re not ones to brag, but the Axis has all the features.

“Perfect leggings. I’m on my third day in a row of wearing these leggings and no plans to stop. They

We started with dresses, but that’s not all we do.

are so comfortable with the high waist.”

–Stephanie H.

high waist gusset Landmark Cardigan

midweight

Our cardigan is designed for layering and year-round use.

Featuring pockets, because it’s a necessity.

D E TAI LS

78% ultrasoft merino wool, 22% nylon; sizes: XS-2X; colors: see our website for a full list of current colors; Briana is wearing an XXL in Charcoal Heather.

fully opaque

interior card pocket

$158

Essential Tank

Our reversible tank is the most versatile, everyday tank. Can be worn as a v-neck or scoop neck.

D E TAI LS

100% ultrasoft merino wool; sizes: XS-XXL; colors: Black, Natural White; Briana is wearing an XXL in Black. $70

Axis Leggings

Leggings that have a snug fit that holds you in, without being a compression legging.

Perfect for those WFH days.

DETAILS

68% ultrasoft merino wool, 22% nylon, 10% spandex; sizes: XS-2X; colors: Black, Blackberry, Midnight, Navy; Briana is wearing an XXL in Black. $108

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Camellia & Sierra Two A-line silhouettes that are timeless styles.

Similar cuts, but different weights and blends.

With over 200 five-star reviews:   “Magical.”

–Mary P. “A dress for every occasion.”

–Hanna R.

“Can’t stop wearing this

“The most

dress!”

comfortable

–PJ “Oh so comfy!”

dress I own.”

–Shelby R.

–Katie

Sierra Tank Dress

The Sierra is cut from our midweight french terry fabric—what dreams are made of. Complete with patch pockets and a casual crew neckline, you’ll want to lounge in it as much as you wear it out.

Cozy has never been so cute.

A dress for blue skies.

Camellia Tank Dress

Supersoft jersey fabric, lightweight, in-seam pockets—the Camellia is effortlessly cool.

we love our pockets!

D E TAI LS

DETAILS

78% ultrasoft merino wool, 22% nylon; sizes: XS-2X in standard, SM-XXL in long; colors: Lapis Blue, Black, Cerise, Plum; Briana is wearing a 1X in Lapis Blue.

75% ultrasoft merino wool, 22% nylon, 3% spandex midweight french terry fabric; sizes: XS-2X in standard, SM-XXL in long; colors: see our website for a full list of current colors; Kate is wearing a MD in Forest Night. Pocket detail shown in Canyon Red.

$128

$138

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Maggie Swing Dress

Get Involved in Our Design Process

Short n' sweet

Our design process is truly unique.

We create stages along the way for customers like you to “weigh in.” Then we adjust our designs accordingly.

A short-sleeved version of our Rowena.

A swing dress with a slimmer cut, short sleeves, and a scoop neck.

Pockets, of course, and pairs well with just about everything. Throw on some sneakers and you’re out the door.

Our Slow Fashion Stance We’re a small, bootstrapped team (including our factory partners), who are growing rapidly. Our entire launch process is built around the idea of customers being able to plan out their purchases in the most mindful way, without the pressure to buy.

Design Studio Design Studio gives our customers a larger voice in our development process and how we decide what we’re making next. It’s pretty simple: you cast your “vote,” and we take that data and decide which item gets to be made next.

D E TAI LS

78% ultrasoft merino wool, 22% nylon; sizes: XS-2X in standard, SMXXL in long; colors: see our website for a full list of current colors; Briana is wearing a 1X in Vintage Blue. $128

Preorders Preorders are a great way for customers to get first dibs on items that they really want. By ordering a preorder item, you’re also helping us invest in future styles.

Every preorder has a “ship by” date.

Visit our journal to learn more. journal.wooland.com

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Foundation Slim Ponte Pant

Ponte Knit & 100% Wool Tops

back zip closure

We’re constantly finding new ways to innovate with merino wool–finding better and stronger blends, as well as creating purely 100% merino garments. So you know you’re getting a high-quality, sustainable garment every time.

A slim, cropped pant that will become your next wardrobe workhorse.

Features:

touch of stretch high rise

elastic waist

elongating seams inseam pockets

Ponte knit is a heavier weight than other blends.

DE TAI LS

75% ultrasoft merino wool, 22% nylon, 3% spandex; sizes: XSXXL; colors: Black, Plum; Kate is wearing a size MD in Plum.

DETAILS

$158

75% ultrasoft merino wool, 22% nylon, 3% spandex; sizes: XS-XXL; colors: Black; Kate is wearing a MD. $168

back kick vent Kalle Ponte Tank Dress

Our most formal, work-ready style.

subtle inseam pockets

The midweight ponte fabric provides structure with a touch of comfortable stretch. Shaping seam lines flatter your curves.

100% merino wool tops in different sleeve lengths for the wool purists out there.

We see you.

Cara Short Sleeve 100% Crew Tee 100% ultrasoft merino wool; sizes: XS-XXL; colors: *; Kate is wearing a MD in Cerise. $84

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Sloan Long Sleeve 100% Crew Tee 100% ultrasoft merino wool; sizes: XS-XXL; colors: *; Kate is wearing a MD in Purple Sage. $94

Livia 100% Tank Top 100% ultrasoft merino wool; sizes: XS-XXL; colors: *; Kate is wearing a MD in Emerald. $74

*see our website for a full list of current colors 13

“ Most comfortable piece of clothing that

Cora & Willow

I own. It fits perfectly.

Swing or shift style— as long as it’s merino.

soft. It is a dream!”

It has pockets. It is –Carol C.

Talia is wearing a MD in Vintage Blue.

Say hi to Willow.

Willow Swing Dress

Same silhouette as our Rowena, but with ¾ sleeves and a v-neck.

A pocketed merino dress in a flattering fit that wants to be worn every day of the week.

Made with our best-selling, temperature regulating blend.

Cora Shift Dress

Our Cora is a crew-neck, belted shift dress that comes with a removable belt. It hits below the knee for a little extra length, and features in-seam pockets and side slits.

Wear with the belt to accentuate your waist, or without for a relaxed look.

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D E TA IL S

DETAILS

78% ultrasoft merino wool, 22% nylon; sizes: XS-2X; colors: see our website for a full list of current colors; Briana is wearing a 1X in Marine Blue Breton Stripe.

78% ultrasoft merino wool, 22% nylon; sizes: XS-2X in standard, SM-XXL in long; colors: see our website for a full list of current colors. $138

$144

Kate is wearing a SM in Plum.

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Let us introduce you to Wool&Prince Our premium merino menswear brand.

“Everything I hoped it would be. Best shirt ever.”

–Harold J.

Wool&Prince is founded on the idea that guys get more out of life when they have fewer things. We’ve brought the time-tested benefits of merino wool to everyday garments. Our vision is to own less, own better, and get to the things we love doing.

We offer a full collection of 100% merino button-downs, as well as our special blend of tees, boxer briefs, pants, and more.

Join the other 200 guys who have worn our shirts for 100 days in a row. Your next shirt could be on us. You can shop a selection of the Wool&Prince collection at wooland.com/mens.

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Fiona & Brooklyn You’re never too old to play dress up.

Fiona Fit & Flare

The Fiona is our go-to party dress, with just the right amount of coverage.

The Fiona and Brooklyn are two dressier options— ideal for date nights, or just ‘cuz.

scoop neckline

defined elastic waistband

¾ length sleeves

pocketed

Brooklyn Wrap Dress (opposite)

With its reversible neckline, the Brooklyn can be worn as a faux wrap or high boat neck, front or back. Wear it either way for an elevated, versatile look.

DETAILS

knee length DETA I LS

78% ultrasoft merino wool, 22% nylon; sizes: XS-2X; colors: see our website for a full list of current colors; Malorie is wearing a MD in Black. $148

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Say hello to your new favorite wrap dress.

75% ultrasoft merino wool, 21% nylon, 4% spandex; sizes: XS-XXL; colors: see our website for a full list of current colors; Briana is wearing an XXL in Black. $138

a nursing parent this “ As dress is absolutely perfect.

I can easily breastfeed my baby with the wrap design and I don’t have to worry about extra laundry since the dress doesn’t keep/ hold any body odor...I’ve been so happy with the sizing and drape.”

–Wendy D.

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Elana is wearing the Camellia Tank Dress in Black, size medium.

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What to wear just became the easiest question of your day.

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