WOOF 2025 Final

A LETTER FROM THE EDITOR

Dear Reader,

Thank you for picking up Woof Magazine’s spring 2025 issue! Our team has been hard at work this year producing interesting and meaningful articles for our website; it’s exciting to finally receive a tangible testament to the hundreds of hours spent writing, editing and designing.

I want to first thank our creative directors Isabella Stone and Gigi Peterson. Your contributions to the daily operations of Woof as well as the print edition this year have been invaluable. You have dedicated so much of your time to make sure that we have a creative vision and beautiful designs, and I appreciate you both so much.

To our entire executive board – marketing, social media, editorial – thank you. Running a magazine would be pointless without a hardworking and accountable team, and I, for one, feel like we have a pretty fantastic one. :)

On a more personal note, it would be impossible to write out in just a few words the impact that this publication has had on my college experience here at Northeastern. The experience and capabilities I have earned as a journalist and as a collaborator are priceless, and Woof has been a consistent presence of community.

I’ve learned a lot – most notably that being published is a privilege, one that we must appreciate as writers and readers. I hope Woof continues to be a place where anyone – regardless of major, prior experience or background – can feel supported and can feel like they have the resources to write or design whatever they think up.

Visit woof-mag.com and follow us on Instagram @nuwoof for more.

Your Editor-in-Chief, Emily Niedermeyer

WOOF MAGAZINE

EDITOR-IN-CHIEF

Emily Niedermeyer

CREATIVE DIRECTORS

Isabella Stone & Gigi Peterson

MARKETING COORDINATOR

Quinn Pasmantier

SOCIAL MEDIA COORDINATOR

Saniya Dossa

OUTREACH COORDINATOR

Isabel Delpha

SECTION EDITORS

Sanjana Mishra, Jeta Perjuci, Santhana Sethuraman, Val O’Neill & Lin Luo

COPY EDITORS

Grace Sawin, Diya Kumar & Sara Harley

WRITERS

Emily Burford, Vrushti Dalal, Lilli Dalrymple, Isabel Delpha, Kayla Goldman, Kassidy Keating, Sophia Kolios, Diya Kumar, Kaelyn McFadden, Sanjana Mishra, Holley Nguyen, Emily Niedermeyer, Shriya Pandita, Quinn Pasmantier, Aya Pfeufer, Lillian Rafidi, Grace Sawin & Taylor Zinnie

DESIGNERS

Kassidy Keating, Silvia Lam, Briana Meng, Emma McDermott, Holley Nguyen, Emily Niedermeyer, Sofia Nunez, Rim Ratibi, Alissa Rogozin, Gigi Peterson, Isabella Stone & Jessica Xing

COVER DESIGN

Gigi Peterson

Red Wave Reality: Inside Trump’s Stunning 2024 Win

Hurricane Helene’s Devastating Impact: From Homes to Healthcare

An Overview of the Annual TEDxNortheasternU Conference

New York Fashion Week 2025: A Strong Sneak Peek into the Future of Fashion

2025 Style Predictions: Ladybugs Are the New Hair Bows!

How to Be Demure

More Than Just ‘Good Luck, Babe’

The Resurgence of ’90s Bands

The Making of KATSEYE

Queer Expression in the Mainstream: Billie Eilish Deserves Praise, Not Outrage

‘The Substance’ Review: A Jaw-Dropping Horror Movie

The Realistic Portrayal of Modern Relationships in ‘Nobody Wants This’

Tracing New York City on the TV Screen

The Podcast Epidemic: Put the Mic Down

The Internet’s Obsession with Animal Celebrities

The Ingenious Design of TikTok Shop, and Why the Feature Is Here to Stay

TikTok Brain Rot: An Epidemic

Do Your Conversations with Your Friends Pass the Bechdel Test?

The Best Matcha Options Near Campus

The Nitro Bar Didn’t Just Raise the Bar — It Infused It with Nitrogen and Turned It into a Million-Dollar Brew

Olipop vs. Poppi: The Ultimate Showdown

Graduation Journeys: What It’s Like for International Students

Hell Hath No Fury: The Legacy of Female Anger

RED WAVE REALITY: RED WAVE REALITY: RED WAVE REALITY:

Inside Trump’s Stunning 2024 Win

WRITTEN BY EMILY BURFORD // DESIGNED BY ISABELLA STONE

On Nov. 6 the United States saw a presidential election that defied expectations: once again, Donald Trump won the presidency by a significant margin. While mainstream media and Democratic pundits predicted a tight race, reminiscent of the nail-biter in 2020, the reality was starkly different. Trump didn’t just win — he dominated. This wasn’t a close call, it was an overwhelming mandate. The question on many minds now is: How could we have been so wrong?

According to CNN’s election night coverage, the results map reflects a political shift on a monumental scale. Trump won every swing state, leaving no ambiguity about who the winner was. This was an exceedingly rare achievement, not seen since Ronald Reagan’s landslide in 1984. He didn’t just capture traditionally red states, he turned previously blue counties and even entire states red. Once seen as reliably Democratic, several blue

strongholds shifted under the weight of Trump’s appeal, painting the map redder than anticipated.

Political analysts had assured Americans that this election would be just as razor-thin as the one four years prior. They told us to prepare for days, if not weeks, of counting votes. But by the end of election night, it was clear there would be no such delay. Trump’s lead was undeniable. While polls promised a closely contested race, the reality showed a staggering difference, suggesting that mainstream media vastly underestimated Trump’s support.

One major factor contributing to this miscalculation was a drop in voter turnout, particularly in heavily Democratic regions. In past elections, high turnout was critical to Democratic victories. In 2024, the numbers just weren’t there. While the reasons for the drop can be debated, one thing is clear:

the Democratic base did not show up in the numbers that were needed to overcome Trump’s supporters, who turned out in full force.

Astonishingly, states like New York saw Trump secure nearly 44% of the vote (a jump from almost 38% in 2020). Yes, more than four-in-ten New Yorkers — one of the most liberal states in the union — cast their vote for Trump. This shift speaks to a broader undercurrent of disillusionment among Democrats and independents, one that was not reflected in polling data.

Trump’s success in these areas wasn’t due to a simple partisan split — it was a wake-up call. For all the talk about demographic changes favoring Democrats, Trump’s ability to reach into traditionally liberal areas suggests that his appeal is more multifaceted and widespread than many wanted to admit. The

numbers as they stand show a clear preference among a larger-thananticipated portion of Americans for Trump’s brand of leadership — something that the Democratic base and media will have to reckon with.

Yet another factor that went unchallenged was the assumption that a woman could decisively defeat Trump. As history shows, Trump’s electoral successes have come when facing female candidates, and he lost only in 2020 to a male opponent. In the face of these facts, Democratic strategists bet heavily on a female candidate this year, arguing that her qualifications, experience and political vision would triumph over Trump’s perceived divisiveness. However, the assumption that the nation was ready to elect a woman president proved flawed.

This election suggests that America is still reluctant to embrace female leadership at the presidential level — an unfortunate and disappointing reality. The voters’ choice reflects that there remains, for better or worse, a pervasive bias against female candidates in the highest office. Even with an exceptionally qualified candidate, the Democratic base overestimated the readiness of the American public to take this historic step, and Trump seized the opportunity to exploit this vulnerability.

The Democratic reaction to the results reveals a fundamental misunderstanding of the electorate. For years, blue state residents and media analysts alike have operated under the assumption that America’s political landscape is shifting in their favor, bolstered by demographic changes and rising social liberalism. The 2024 election results, however, challenge this narrative. Democratic leaders must ask themselves why they failed to account for the enthusiasm and loyalty among Trump supporters, even in regions that had been viewed as bastions of Democratic support.

This election wasn’t just a Republican victory, it was a Democratic wake-up call. Democrats need to reflect on their blind spots, recalibrate their message and perhaps most critically, re-evaluate their understanding of what Americans want in a leader. Ignoring Trump’s widespread appeal only perpetuates the cycle of electoral shocks that leave Democrats — and many Americans — confused and disillusioned on election night.

The next four years are our chance to step up, support each other and keep fighting for real change. Take a moment to feel what you need to feel, but don’t lose hope. Stay informed, be active and protect our communities and rights. Real change takes all of us — let’s keep pushing forward together.

HURRICANE HELENE’S DEVASTATING IMPACT: From Homes to Healthcare

WRITTEN BY GRACE SAWIN // DESIGNED BY SOFIA NUNEZ

Over 200 people died and over 70,000 homes were damaged due to Hurricane Helene, which devastated Florida, Georgia, South Carolina, North Carolina, Virginia and Tennessee in late September 2024. Helene, which made landfall as a Category 4 storm, has been declared the deadliest storm since Hurricane Katrina in 2005, which took more than 1,000 lives and nearly wiped out the city of New Orleans.

Helene formed in the Gulf of Mexico above record high sea surface temperatures in the days leading up to its landfall. Steep terrain led rainwater

into rivers and streams, creating sudden flash flooding that reached the rooftops of homes.

Western North Carolina took the brunt of the devastation, completely washing away the city of Chimney Rock, despite hosting seasonal tourists not even a week earlier.

“This is not an event that we’re going to recover from in a few months,” said Peter O’Leary, the mayor of Chimney Rock, in an interview with WBTV. “This is going to take a few years, many

years, to recover and to rebuild.”

Not only did Helene destroy homes, but manufacturing facilities were also left in ruins. Damages extend far beyond just property, an impact many overlook when it comes to the effects of climate change.

In Marion, North Carolina, a key medical supply production facility was ravaged by Helene. Baxter International’s North Cove plant produces upwards of 1.5 million bags of IV solutions daily —

60% of the fluids used by healthcare institutions in the United States in late 2024, hospitals nationwide experienced extreme shortages of the indispensable resource, essential for everything from nosebleeds, to blunt trauma, sepsis and even gynecologicrelated health issues.

In response, the U.S. government announced plans to accelerate the return to regular care.

“The U.S. government has been working with Baxter at the highest level from the day the storm hit North Carolina,” said the Department of Health and Human Services Secretary Xavier Becerra in a press release detailing a government-wide response.

“The FDA will continue working with Baxter to identify both potential products already in their system and alternative manufacturing sites.”

Hospitals, including ones right here in Boston, were forced to ration their supplies, with many using fluids full of electrolytes — like Gatorade — and delay non-urgent surgeries in order to offset the shortage, which could lead

to negative long-term health effects.

Helene also caused significant disruptions to the supply chain in the Southeast, particularly the automotive, retail and agriculture sectors. In Georgia, an unexpected crop’s production was destroyed: pecans.

The largest national supplier of pecans, Georgia accounts for around a third of U.S. pecan production. After Helene, nearly a quarter of the state’s pecan acreage was destroyed. Pecan trees can take as long as 25 years to reach full maturity, meaning it will likely take decades for the lost trees to be replaced.

“What we are hearing from most growers is that large trees (40-50 years and up) have suffered about a 70 percent loss and younger trees have suffered somewhere around a 40 percent loss,” said Lenny Wells, Professor of Horticulture and Extension Horticulture Specialist for pecans at the University of Georgia in an interview for Dirt to Dinner.

Many of Georgia’s other large industries, primarily cotton and peanuts, as well

as North Carolina’s corn industry, were also severely affected. Although these crops are not all considered essential, they’re expected to produce billions of dollars in damage, costing states money they cannot afford to lose.

Helene is one of the latest examples of catastrophic natural disasters. Extreme weather events that should only happen once in a century are now taking place every few years, and will likely only get worse.

In real time, we are witnessing the disastrous effects of climate change. Although warnings have long been issued by climate scientists and experts, for many, recent disasters like Helene have been an alarming wake up call, especially as their impact is felt across the country.

Some scientific tools can be promising in helping us understand why our weather is becoming more extreme, like climate change attribution, the science that links global climate change to specific weather events. As affected regions begin a long road to recovery, the need for climate action has never been more urgent, before the next disaster strikes with even greater force.

A n Overview of the N ortheasternU Conference

WRITTEN BY SANJANA MISHRA // DESIGNED BY EMILY NIEDERMEYER

Saturdays aren’t usually so busy for Northeastern University’s Interdisciplinary Science and Engineering Complex.

By 10:30 a.m. on Feb. 22, the space was buzzing with activity — attendees milled about, grabbing pastries and coffee; others looked over the several posters set atop easels, each with the title of a speech and a speaker’s name. A table outside the auditorium held stacks of mini notebooks and pens.

TEDxNortheasternU was spelled out in large, bold letters at the front of the hall, directly behind the franchise’s signature red circular rug. And soon, several speakers would take the stage to share what they’d been preparing for months.

TEDxNortheasternU is a studentrun organization that serves as an extension of the TEDx franchise on campus. This year’s annual conference was themed “UncharTED: Seek the Uncertain,” which rang true throughout the event by means of six powerful, enlightening and emotional speeches.

Divided into two sessions, the first began with Zara Northover, a

Northeastern alum who represented Jamaica at the 2008 Beijing Olympics. But she wasn’t there to discuss her accomplishments — she instead opened up about her experience facing racial discrimination and harassment in the workplace.

Northover got choked up several times while discussing her “mental marathon for justice” and the lengthy process of filing a lawsuit to fight against hate. Her case is still ongoing, but with encouraging cheers from the audience, she told her story of resilience. Towards the end of her speech, she asked the crowd to repeat after her, and the room echoed with chants of affirmation.

“I am worth the cost of justice.”

“My voice matters.”

“I am moving in faith.”

TEDxNortheasternU started planning this spring’s conference at the beginning of the fall 2024 semester in September, according to Savannah Murphy, a fourth-year media relations coordinator for the organization. The club functions in several teams,

including the marketing team that she’s a part of, as well as the speaker development, finance and operations and community engagement teams.

“It started off more just with ideation and brainstorming,” said Aryan Singh, a third-year procurement coordinator.

“What does UncharTED mean? What do we want the event to represent? What do we want the overall vibe to be?”

As the semester went by, their plans became “a lot more detailed and chaotic.”

The next speech had a similar exercise that engaged the audience. Naomi Rajput, who studies behavioral neuroscience and Spanish at Northeastern, spoke of grit, growth mindsets and how tenacity strengthens our neural networks. The speech was backed by neuroscience statistics and colorful diagrams of the human brain. She also recounted how yoga and meditation helped her overcome personal challenges over the years, like academics and her tendency to compare herself to high-achieving peers.

“Failure isn’t a permanent outcome,” Rajput said during her speech. Our inner dialogues — the way we speak to ourselves — matters more.

After a vibrant performance from NU Kaliente, Northeastern’s Latinx Dance team, Northeastern student Zara Poon wrapped up the first half of the conference. In another moving speech, Poon, a bioengineering and biochemistry major, discussed her recovery from anorexia and the feeling of perfectionism. The talk covered shame, belonging, support systems and struggles with mental health. Entitled “Lessons From the Psych Ward: The Importance of Vulnerability,” Poon’s speech spotlighted the fact that we should be able to have difficult conversations outside of group therapy settings — that type of conversation helped her through her recovery journey.

“People innately care for each other,” she said. “What we need to learn from the psych ward is how to care for each other, how to have these vulnerable conversations.”

The session broke for lunch, and, around an hour later, the second half began with a performance from NU Malhar, Northeastern’s Indian classical dance team.

Northeastern student Jarrett Lobb resumed the speeches, speaking about the prison and justice system and how prisoners face challenges during and after incarceration. Emphasizing rehabilitation over punishment, Lobb, who is studying mathematics and political science, told stories of real people he encountered at a summer program where he worked with formerly incarcerated people to show how the American justice system is not just failing citizens, but actively damaging them.

Incarceration doesn’t have to be such an isolating experience, he said, quoting Nelson Mandela — “A nation should not be judged by how it treats

its highest citizens, but its lowest ones.”

Janine Hamner Holman began her speech with a series of rhetorical questions about workplace bullying and difficult experiences with higherups. She spoke about how younger generations are beginning to revolutionize the workforce. Gen Z and millennials are standing up to toxic work cultures and changing norms to create a more humanistic labor force, one that does not tie value to the work that you do. Many are even voluntarily choosing to leave their jobs if unhappy because they know they deserve better treatment. Holman brought up differences in how younger generations are raised, which affects how they value work and employment. This phenomenon is called the “Great Resignation,” or a long-term pattern of mass quitting where millions of Americans exited the workforce due to the COVID-19 pandemic.

The last speech of the day was about broken conservation systems in South Africa. During a trip to the rhino-poaching capital of the world, Brecker Ferguson, a fourth year studying environmental science and business administration, worked at nature reserves and was surprised at their intense security systems. He analyzed the circumstances that drive people to poaching and found that it is rooted in apartheid and racial disparities. In a country with around a 30% unemployment rate, the immense financial gains from poaching are too good for some to pass up.

“While my intentions were certainly noble,” Ferguson said, “my actions followed a wider trend of well-meaning conservationists prioritizing African wildlife over African people.”

At around 2:30 p.m. the second session came to a close, after which attendees and the event organizers filed out of the auditorium to socialize and take photos.

Just like the assortment of speech

topics, the selection of speakers also varied.

“We really look for ideas, so we don’t really care about speaking experience,” said Poorvi Mohanakrishnan, a secondyear Northeastern student and Lobb’s speaking coach, about how the speaker selection occurs within the organization. “We scout for ideas, and we think about TED’s general mission.”

The selection process includes a rigorous process of interviews, questioning what applicants can do with their ideas. The coach then works with the speaker, not just on dialect and tone, but also on how best to tell their stories. They try to get the speeches finalized by December, after which the next couple of months are spent on memorization and gearing up for the big day. Each speaker receives a partnered speaking coach, who helps them prepare their speech for the conference. It took lots of practice, said Lobb, even memorizing and planning hand gestures.

“It’s a very rewarding experience to have something that you create at the end of this experience and something that you’re both proud of,” Mohanakrishnan said.

When Lobb returned from his summer program and came back to Northeastern, it was a vastly different setting from what he had been immersed in all summer.

“It’s a school with a lot of privileged individuals, which isn’t a bad thing at all,” Lobb said. “But it just means that people aren’t necessarily privy to the experiences and things that a lot of other people have to deal with.”

He wanted to help show a different perspective to the Northeastern community, and TEDx seemed like a productive way to do that.

“I just wanted to… at least give new ideas to people, and I hope my talk today did that,” Lobb said.

New York Fashion Week 2025 : A Strong Sneak Peek into the Future of Fashion

WRITTEN BY VRUSHTI DALAL

DESIGNED BY GIGI PETERSON

Every year, New York Fashion Week (NYFW) gives us the best peek into the future of fashion. The shows in September 2024 showcased the perfect mix of progressive designs and unique silhouettes that highlighted what the spring/summer 2025 season will look like. Many designers paid homage to their iconic history while others leaned into modern trends. Overall, it was a fun mix of colors, patterns, textures and emotions. Here are some of the most talked-about shows of the season.

No one can talk about this year’s NYFW without mentioning the Alaïa show at the Solomon R. Guggenheim Museum. The show was truly one-of-akind and displayed the brilliance Pieter Mulier puts into his designs. With the background of the beautiful museum, the models walked the hallways looking as if they were walking through their outfits. This visual came to life due to the fabrics being mostly constructed of airy, translucent material that looked like it was flowing through the air. A major theme in the show was structured bodices and flowy skirts, making the garments look like pieces of art perfectly placed in the museum. The show was also recognized for the impressive guest list which included Rihanna, Lewis Hamilton and Greta Lee. Overall, the Alaïa show was a transcendent experience for viewers and showcased that spring 2025 may contain a lot of flowy silhouettes and translucent styles.

One of my personal favorite shows was the Sandy Liang spring/ summer 2025 showcase. The brand is generally known for its fun and feminine aesthetic, mostly consisting of bows and ruffles, which made it a big part of the balletcore trend. Over time, the trend has faded and so has the attention on the brand, but the latest show marks a change. Liang’s collection was very reminiscent of the 1980s, which reminded me of the

“Carrie Diaries” prom episode. The show featured many dramatic shoulder pads and glamorous satin skirt sets mixed with the signature Sandy Liang color scheme of pinks and grays. Another key theme Liang ventured into for this show was the aesthetic of “the working girl,” shown through the use of tailored jackets and structured lapels. It was almost as if the brand was making a statement that they are not a onetrend wonder, but a brand here to stay. This show made clear that Sandy Liang has the potential to solidify its status as an “it-girl brand.”

Although Sandy Liang’s commitment to change was a welcomed development, there were many shows during NYFW that proved that staying true to one’s legacy can also be a great thing. Ralph Lauren’s showcase was the perfect example. The Ralph Lauren brand has been a marker for elegance and simplicity for a long time, remaining consistent in its aesthetic. The spring/ summer 2025 collection showcased a sense of sophistication and nautical spirit, reminiscent of the Hamptons, highlighted by the use of navy and white fabrics. The show perfectly portrayed the timeless elegance of quiet luxury. There were many silk dresses, tailored suits and straw accessories that evoked the feeling of standing on the beach, watching the sunset with the wind rustling through your hair. Those looking for their main character moment should definitely look towards Ralph Lauren for the picture-perfect wardrobe.

Another one of my personal favorites of the season was the Erdem show. Erdem has a reputation as a cuttingedge fashion house and this show was no different. The designs were truly extravagant with embellishments and sequins. Mint green was highlighted in a variety of forms, including structured coats and elaborate lace dresses. It was almost as if the elegance and silhouettes of the Victorian era met

the fun of “Emily in Paris.” Other than the colors, the show was beautifully crafted with all types of fabrics and a variety of textures, showcasing the all-encompassing potential of the brand. The show also marked a big step for the androgynous movement, showcasing many styles including fluid suits and dresses that showcased how fashion truly has no gender. Erdem’s significance in fashion is just beginning and I am sure their impact will last.

One new brand that showcased its own unique charm this season was JW Anderson. The collection showcased refinement, mixed with domineering silhouettes and a sense of innovation. The key garment used in multiple looks was a UFO-looking circular, leather miniskirt that paired oddly well with the many outfits it was used in. Anderson also utilized darker colors and powerful lines, highlighting the edgy theme of the show. As a viewer, I could tell the collection was symbolic of modernity and the possibilities in the future of fashion. It was a daring step forward, and I am excited to see the impact JW Anderson has in the upcoming seasons.

Each year, NYFW pushes the limits of fashion, and this year was no different. Fashion made its mark in New York City and exemplified the creative power of the industry. Many brands such as Sandy Liang and Erdem dared to be different while others such as Ralph Lauren stayed true to their iconic identity. Several, such as Alaïa and JW Anderson showcased how fashion is an extension of art and deserves the recognition it gets. Overall, the development of the next season is still ongoing and ever-changing. These shows give us a great peek into what the trends are going to be, but also show that everyone has their own diverse interpretation of fashion. Ultimately, this strengthens the individuality and inventiveness of the industry.

Ladybugs Are the New Hair Bows!

WRITTEN BY LILLIAN RAFIDI // DESIGNED BY SILVIA LAM

As we bid our farewells to 2024, it is time to make room for the next phase of our lives, and consequently, for new clothes in our closets. With new fashion trends lurking around every corner, how can we be sure what stays and what goes? Based on 2024 fashion shows and potential rises in trends, here are my style predictions for 2025.

1. Country House Chic. As seen by Chloé and Burberry in their 2024 fashion shows, country house chic has sparked an interest in the fashion community and has spread to everyday wear. This cozy farm-house style combines with modern elements of lace and varying skirt height to start summer off with a warm, delicate feeling. With long flowing skirts and loose fitting dresses, this new fashion trend will definitely be seen as a statement.

2. Boho, as seen in Bottega Veneta and Chloé, seems to be taking 2025 by the reins. Styles include loose fitting clothing and multiple layers. With its hippie-esque nature and modern influence, this combination is easy to

imitate and comfortable to rock. Subtle glitter eyeshadow is a major aspect here, as we begin to crease our eyes with accents of blues and greens.

3. Twee is a style combining fresh new looks with vintage 60s and 70s inspired pieces and a lot of color. This style works only once you’ve broken and twisted the rules of “color theory” to an unrecognizable realm. This includes mismatched socks, random hair pins and loud jewelry that ring to the songs of “Come on Eileen” and “Everybody Wants to Rule the World.” This style can already be seen in the popularization of ladybug designs, which may overtake the bow craze.

4. Street Style fuses aspects of the 90s, with jeans so baggy they fall on us as if we are hangers and modernfuturistic elements like chrome and silver. The street style will continue to reign high in the eyes of fashion. With its funky makeup, patterns and creative hairstyles, this look never seems to disappoint.

5. Everyone knows the recent hype with embracing the Pilates trend, but can that affect fashion? Yes. Clean Pilates girl is in. With slicked back hairstyles, tight-fitting workout gear and minimal jewelry, this look embodies class and discipline. You can easily recreate this look with Define Jackets from Lululemon, leggings and bright colors, such as light pink and white. The key is to focus on yourself and think of it as less of a fashion style and more of an identity, so grab this style by the reins and head to Pilates class!

6. Skinny jeans are back! The 2015 skinny jean look with funky colored tops and tall boots has returned. This time, a more sophisticated Princess Diana’s elegant, but rough around the edges, meets Ralph Lauren’s image of riches and chilly weather. This combination pulls this style back to the spotlight.

7. Individuality! In the spirit of expressing one’s self, rock your inner Helena Bonham Carter and wear what you love! So long as an outfit is coherent and pleasing to the eye, it is your aura and personality that will shine through and make you a fashion icon.

HOW TO BE DEMURE

WRITTEN BY LILLI DALRYMPLE // DESIGNED BY GIGI PETERSON

See how we’re making a how-to guide?

Very demure, very mindful.

Every couple of weeks, there seems to be a new lifestyle trend promoted across TikTok. From the Clean Girl Aesthetic to brat summer, it can be difficult to keep up with. TikTok often pushes boldness and spectacle, which is perhaps why one of the newest trends, the “demure” lifestyle, has had such a striking resurgence even over a month after it first went viral.

The demure lifestyle initially gained popularity through an Aug. 5, 2024 TikTok video posted by creator Jools Lebron about being “demure and modest and respectful” at work. In this video, Lebron describes her makeup, saying, “I don’t do too much, I’m very mindful while I’m at work.” The phrase spread across the internet, cultivating a new mass habit and gaining a large following in the process.

To achieve a demure lifestyle, it is first important to understand the meaning of the word. Demure, as defined by Merriam-Webster, means to be “modest, reserved” Traditionally, demure is used to describe a woman who is quiet and shy. The recent resurgence, however, does not directly align with this definition. Being demure does not mean you have to be timid, but respectful and mindful. Lebron’s definition clarifies you shouldn’t do “too much.” Finding ways to adopt aspects of this lifestyle can promote healthy communication, respect, inclusivity

and conflict mitigation. Here’s how to incorporate this timeless, elegant lifestyle into your daily life:

1. Crafting a demure aesthetic

The new TikTok trend puts a focal point on understated elegance. Choosing minimalistic colors and styles can be your first step at achieving this look. Makeup should be subtle and classy. You don’t need “a green cut crease,” Lebron says. This does not mean your makeup needs to be boring; Lebron still models a winged liner, false lashes and strong pink blush. The importance lies in finding balance: not doing too much, but also not too little.

The demure fashion style follows the same principles. You can be modest but still very “cutesy.” Opt for clothing with soft and subtle colors and cuts that are relatively modest. The key to not doing too much here is keeping it coordinated. You can wear a patterned and fun shirt and still be demure. Incorporating some minimalistic jewelry can enhance your look even further.

2. Adopting a demure mindset

Being demure goes further than just the way you present yourself through makeup and clothes. On “Jimmy Kimmel Live!” Lebron told guest host RuPaul that being demure is a “mindset.” She shared that she used to be “crazy and out of control” until she found demurity, which led to her success.

The key to this is finding balance and having the ability to express yourself while still being a good listener for others and knowing when it is not your time to shine. Stay positive and practice gentle empathy. An essential proponent of this is being self-aware and knowing how your actions impact others. This means also acting respectful and mindful of others and the space around you. This trend offers a romanticized version of modesty and grace.

3. Putting it all together

To achieve a demure lifestyle, all it takes is maintaining an aesthetic of timeless elegance. Incorporating mindful and modest makeup and clothing can help you obtain a polished, demure look; being respectful and calming for others can help you obtain a genuine, demure presence.

It’s important to balance demureness with authenticity and assertiveness. Being demure does not mean you have to inhibit genuine self-expression; it is crucial to remain confident and true to yourself. While being demure is oftentimes viewed as your presence to others, it most importantly is your respect and mindfulness towards yourself. As trends come and go, you may forget about being demure, but we certainly can not forget about the lesson it teaches: to be elegant and kind to yourself inside and out.

MORE THAN JUST ‘GOOD LUCK, BABE’

WRITTEN BY QUINN PASMANTIER

DESIGNED BY KASSIDY KEATING

On Aug. 1, 2024, American music festival organizers Lollapalooza shared a startling image to their social media – a watercolor mass of bodies, packed like sardines into Chicago’s massive Grant Park. Framed next to the various floodlights and tents, the attendees looked like ants, all crammed together in one spot. It was an enormous crowd, thousands of people, all gathered there for a common purpose. In the words of the tweet: “It’s Chappell’s world and we’re just living in it.”

The photograph quickly went viral in the weeks after it was shared. A spokesperson for Lollapalooza interviewed by CNN even stated that “Chappell’s performance was the biggest daytime set we’ve ever seen.” While the true number is unclear, it has been confirmed that over 110,000 people were present each day of the nearly week-long festival.

Despite this groundbreaking turnout, just last year, Roan was considered a lesser-known artist. In August 2023, according to Spotify Artist Performance, she was averaging about a million listeners. For reference, that’s around the same amount as niche musical celebrities like rapper Todrick Hall or indie artist Ginger Root. On Aug. 1, 2024, however, Spotify recorded her monthly listeners as being just over 36 million. As of March 2025, she sits at a comfortable 45 million. Some attribute this impressive

rise to luck, or chance. The truth, however, is much less mysterious: Chappell Roan simply just never let up.

Getting her first record deal at age 16, Kayleigh Rose Amstutz (known now by her stage name, Chappell Roan) quickly released her first EP “School Nights,” to very little acclaim. However, this didn’t stop her from making a permanent move to Los Angeles in order to better pursue her career.

Roan often attributes this choice as the push she needed to explore her style: “I feel allowed to be who I want to be here,” she told Rolling Stone in an October 2022 interview.

This new freedom inspired her next single “Pink Pony Club” in April 2022 – which, although later a success, at the time generated almost no profit. Roan, then 22, was dropped from the label that had taken her in nearly five years prior. Severely inhibited by this, Roan decided to briefly release music independently. During this time, she had to work multiple jobs just to afford food, including several nannying and barista positions, according to Rolling Stone. Despite barely being able to make ends meet, Roan was able to generate a significant following on social media. All of her music videos from this era were entirely self-funded and organized by a team of friends – the charm that resulted from this, as well as Roan’s new drag-inspired style, attracted

many new listeners to her music.

The big event that would eventually lead to the Lollapalooza photo, however, was Chappell Roan getting invited to open for Olivia Rodrigo’s “Guts” World Tour. Although she had already headlined tours herself by this point, Rodrigo’s massive influence and global following assisted her in reaching a bigger audience. This experience, in combination with the later release of her 2024 single “Good Luck, Babe!” began what Roan considered the start of the “next chapter” in her career. In April 2024, she performed at Coachella, only further introducing new listeners to her music. Billboard would later report that by this point her monthly listeners had risen to nearly twenty times what they were in January.

It’s unclear yet just how long this meteoric rise will continue. As the months go on, Roan seems to only become more and more popular, especially among members of the queer community, whom she openly advocates for. Having grown up in an environment in which she felt unable to openly live her identity, Roan understands the need for positive spaces for those in the LGBTQ+ community to express themselves. While it’s impossible to know yet just how far she will go, it’s clear that her rise was built on more than just good luck.

The Resurgence of ’90s Bands

WRITTEN

BY

KAYLA GOLDMAN // DESIGNED BY GIGI PETERSON

Let’s travel back to the year 2009. Oasis, a Britpop band formed in the early ’90s, is performing at the Rock en Seine festival in Paris. Their show starts soon. Backstage, Liam Gallagher throws a plum at the wall in anger, and then wields a guitar “like an axe.” Everyone in the room turns a blind eye to what is happening in front of them, and his brother Noel Gallagher makes his final decision. He walks out of the room right as five minutes to show is called, effectively canceling the performance that night and initiating his resignation from the band the day after.

Noel finally spoke out about the band’s demise in July of 2011, holding a press conference to explain his quick exit. He said he regretted not finishing the tour, but knew he couldn’t stand being around his brother anymore. He claimed Liam was “out of his mind” and he “always said he would bring down Armageddon in the end.” He also touched on his brother’s need for power and issues with Noel being the main songwriter. The conference solidified what fans had already known:

Oasis was finished, and they were not coming back any time soon.

The Gallagher brothers went on to have successful independent careers, both staying in the music industry, but separated nonetheless. Liam formed his band, Beady Eye, in 2009. The band achieved a decent level of success and would eventually go on to play at the closing ceremony of the London Olympics in 2012. He then branched out on his own in 2017, winning the first Rock Icon Award at the 2019 MTV Europe Music Awards, and putting out three albums. He also formed a close relationship with Dave Grohl and The Foo Fighters, singing at the tribute concert for their former drummer and vocalist Taylor Hawkins, accompanied by the remaining members of the band.

Noel also formed a band, High Flying Birds, in 2011, making four albums with them, the last of which released in 2023. He also contributed to “We Got the Power,” a song by Gorillaz, a virtual band created by Damon Alburn, a former member of Oasis’ enemy Britpop band Blur. He also co-wrote

three songs for the Black Keys’ new album Ohio Players, and he contributed to other writing projects throughout his career.

The Oasis Instagram page has remained active throughout the years, and in August 2024, a post was put up highlighting the date Aug. 27, 2024. Fans began to speculate, and on Aug. 27, Oasis posted a summer 2025 tour announcement with the caption, “This is it, this is happening.” Another post appeared on the same day: a picture of the two brothers with the caption, “The guns have fallen silent. The stars have aligned. The great wait is over. Come see. It will not be televised.” It’s official, Oasis is back.

While Oasis is one of the most interesting reunions, they are not the first ‘90s band to reunite. This recent trend in the return of popular ’90s bands has been exciting for many, as their favorite artists are returning to the live stage. Linkin Park has also returned from their hiatus, with Emily Armstrong joining as the new lead singer following the death of previous lead Chester

Bennington in 2017. Armstrong was the previous lead singer of hard rock band Dead Sara and has faced controversy in her new role due to her possible ties to Danny Masterson and The Church of Scientology. She has proven herself on the recent From Zero World Tour in 2024, and the group has made promises of releasing an eighth album.

NSYNC is another ‘90s band known for their reunions, having come together multiple times to perform their top hits. At the 2023 VMAs, they reunited and announced the release of their new song “Better Place” for the movie “Trolls Band Together,” their first new song since 2001. Green Day has returned to the scene as well. While they never really broke up, they are

currently on tour as the popularity of rock is back on the rise.

The other most surprising reunion came from Gwen Stefani and No Doubt, when Stefani announced that her 2024 Coachella set would bring back the iconic ska-inspired rock band instead of highlighting her solo career.

The group has not performed together since 2012, and there is no bad blood between members. Stefani rocked the stage in a funky patterned outfit full of color, mesh and shapes. She brought back her knotted hair, bright red lips and face gems to pay tribute to her No Doubt style and its ’90s influence.

The band performed all of their hits, bringing out Olivia Rodrigo to sing Bathwater, who wore an outfit to pay

homage to Stefani’s popular 1990s clothing.

All of these bands made it big in the 1990s, and they’ve returned to the scene once again to welcoming and excited fans. This resurgence of bands plays well into the resurgence of ’90s culture, whether in fashion, movies or lifestyle trends. People want the grunge and craze of that decade back, and the popularity these bands have returned to is a testament to this new, or old, wave of music. The people want their bands, their rock and their Britpop, and so far they have not been disappointed.

THE MAKING OF KATSEYE

WRITTEN BY AYA PFEUFER // DESIGNED BY SOFIA NUNEZ

In March 2024, HYBE Corporation (formerly Big Hit Entertainment), a prominent South Korean entertainment company, and Geffen Records, a United States-based record label, announced a venture partnership to form a global girl group produced on the K-pop training and development system, or HYBE T&D, which combines vigorous vocal and dance training.

The first collaboration between these two major record labels was announced in November 2021, with the goal of forming a girl group that “transcend[s] national, cultural, and artistic boundaries.” With over 120,000 submissions, ultimately just 20 contestants were selected to take part in the reality show “The Debut: Dream Academy,” an extension of the audition programme. The show happened before the release of the Netflix docuseries.

HYBE and Geffen executives produced a docuseries called “Pop Star Academy: KATSEYE,” which was released in August 2024 on Netflix. The eight episodes follow the 20 aspiring pop stars who leave everything behind and start their new lives in the training and development program in Los Angeles. The objective of the joint-

venture (JV) was to apply both K-pop development methods and aesthetics to create a group of international girls who would be marketed to the U.S. and

The docuseries sheds light on the physical demands and mental strain of meeting performance expectations and throughout the show, it is uncertain who will be eliminated and who will make it in the final group. Each episode also delves into the stories of the contenders, with many of the contestants sharing their upbringing, past artistic experiences and their journey in competitive environments. The docuseries also dissects what goes into the decision-making process of creating a unified girl group.

Ultimately, six of the 20 contestants debuted as KATSEYE: Manon, Sophia, Daniela, Lara, Megan and Yoonchae and their debut EP, “SIS (Soft Is Strong),” was released on Aug. 16, 2024.

Traditionally, in the K-pop trainee system, young, hopeful artists audition for Korean music companies with the hope of being signed as trainees. Trainees then take numerous types of classes for months or years in skills such as vocal training and dance. The system is notorious for its intense training process — its objective is to increase potential members’ singing and dancing endurance. Because of the limited time frame for debuting and training the girls, there are unpredictable cuts throughout the program; in other words, contestants could be sent

home unexpectedly based on their performance.

For KATSEYE, the 20 girls were evaluated on their development in vocals, dance, attitude and star quality. The docuseries provides context and explains each girls’ journey, their strengths and weaknesses, and how fast they progressed and improved in the training program. The girls were given a skills level test to assess their starting levels and were provided with training to help them progress and potentially reach the next level with the help of their instructors. The show also provides a framework for viewers less familiar with the K-pop trainee system to understand the behind-the-scenes

The goal of KATSEYE’s formation, according to HYBE x Geffen executives and the project’s creative director Humberto Leon, is to apply K-pop concepts of maintaining “uniformity while celebrating all of their individualness.” The group is targeted towards an international audience not only in the West but globally.

“Pop Star Academy: KATSEYE” showed the reality training system and effectively portrays how slim the chances are of debuting despite years of training. Although many of the girls have years of experience, the goal remains the same: to get better. In one of the episodes, the girls had a dance class in heels, which revealed who might succeed and had stellar dance technique, and who lacked the foundation for it. In the season finale, it is established that the group KATSEYE will be formed from the final six members.

One of the most controversial aspects of the show was the ranking system of the trainees, which placed a lot of weight on whether they would go to the next round. The viewers can see how the trainees are ranked on a list numbered from best to worst, with trainees being able to move up or down based on their performance. Manon, one of the contestants who was scouted on social media, missed many rehearsals and arrived late, but ended up ranking fourth after Mission 1 (the first stage of making cuts) based on fan voting.

The executives from HYBE x Geffen made big decisions about which contestants they thought stood out and the show effectively lets the audience see the feedback given to the girls, whether it is positive or negative. Having just debuted just under a year ago, KATSEYE has steadily surged in popularity, and has performed in numerous music shows like iHeartRadio’s Jingle Ball concert in Boston, gaining more recognition. Given their success, HYBE plans to create another global sensation, this time a boy group.

Queer Expression in the Mainstream:

Billie Eilish Deserves Praise, Not Outrage

WRITTEN BY TAYLOR ZINNIE // DESIGNED BY ISABELLA STONE

After the release of her recent collaboration with pop sensation Charli XCX, Billie Eilish has received a surge of backlash on social media. Fans have taken issue with the content of Eilish’s verse on the remix of “Guess,” a song originally released on the extended version of Charli’s latest album, “BRAT.” A track rife with innuendos, Eilish ends her portion of the single with the line, “Charli likes boys but she knows I’d hit it.” This lyric was quickly met with claims of predatory behavior as Eilish was accused of invalidating Charli’s heterosexuality for commercial gain. One TikTok user in particular slammed her for “reducing girls to mere objects.”

The “Guess” scrutiny comes just months after Eilish publicly came out as queer. Having mentioned her attraction to women in her cover story with Variety in November 2023, she was forced to confirm her sexuality on a red carpet, asking “Why can’t we just exist?” Eilish had no intention of making a gesture of coming out, but constant probing from fans and pressure to label herself prevented her from discussing her identity on her own terms. Frustratingly, this sentiment rings true for many celebrities, such as “Heartstopper” actor Kit Connor, who also felt forced to out himself amid queerbaiting allegations.

Since coming out, Eilish has grown more comfortable speaking out about her sexuality both in interviews and in her music. Her recent album, “Hit Me Hard and Soft,” contained several songs with overtly sapphic themes. In particular, the song “Lunch” received attention for its unequivocal depiction of queer

intimacy and eroticism, containing bold lines such as “I could eat that girl for lunch / Yeah, she dances on my tongue.” Queer representation in music and media has been historically scarce, so the growing visibility of artists who do not fit the heteronormative mold is refreshing. Eilish is fully entitled to express her sexuality however she chooses, particularly after societal pressure stripped her of the opportunity to come out on her own timeline. Queer culture is hers to reclaim, and it is largely improbable that Charli would have approved Eilish’s verse if she felt disrespected by it.

The controversy surrounding “Guess” is not only unfounded but also reflective of a larger societal discomfort with queer themes in the mainstream. At its core, the issue is a lack of LGBTQ+ content and individuals in the spotlight. Artists like Eilish are an anomaly in mainstream pop music, and critical responses indicate society’s difficulty coping with challenges to traditional norms. Though representation is improving, LGBTQ+ musicians have yet to receive the same visibility as straight artists, and until that is achieved, the mainstream may struggle to accept queer expression.

This situation serves as an example of the double standards that dictate how queer content is received compared to heteronormative media. Intimacy between heterosexual individuals is a subject that dominates the mainstream music industry, very rarely being perceived as inappropriate or harmful. Sabrina Carpenter recently released “Short n’ Sweet,” an album riddled

with straight sexual euphemisms. In “Juno,” possibly the most suggestive track of the lot, she directly references pregnancy and sex positions, going as far as to declare, “I’m so f*ck*n’ horny.” Carpenter’s raunchy lyricism was met with a contrary reaction to Eilish, receiving praise for her wit and embrace of sex positivity. We are hesitant to allow queer people, particularly queer women, the same freedom to be sexual in their music as their straight counterparts. Billie Eilish is not inappropriate, predatory, queerbaiting or sex addicted — she is merely a queer woman shamelessly singing about queer experiences.

The growing visibility of LGBTQ+ artists on mainstream platforms is long overdue and refreshing. It is time that we, as a society, make room for queer people to openly express themselves and embrace their sexuality through their art. Uncensored, raw portrayals of queerness from artists such as Eilish are instrumental in creating a space where queer people universally feel safe and comfortable in their own expressions of identity.

Instead of criticizing, we should thank Eilish and countless other creators for showing that queerness is not something to be hidden or censored. Representation of queer eroticism and intimacy is no less important than heterosexual experiences. While there is still a long way to go, such portrayals are an invaluable step toward ensuring that all audiences see themselves in the media.

‘THE SUBSTANCE’ REVIEW:

WRITTEN BY AYA PFEUFER // DESIGNED BY EMMA MCDERMOTT

**This article contains spoilers for “The Substance.”

“The Substance,” a new sci-fi horror film starring Demi Moore (playing Elisabeth Sparkle) and Margaret Qualley (Sue), explores the theme of aging as a woman, especially under the spotlight in Hollywood. This satirical thriller crafts an intricate narrative about Hollywood’s obsession with beauty, an industry that values a youthful appearance. Directed by the French writer-director Coralie Fargeat, the film has been a breakthrough, winning Best Screenplay at the 2024 Cannes Film Festival.

The movie is grim, much like most horror films, with intense visual effects, rapid cuts creating juxtaposition between scenes, a variety of shots including extreme close-ups and it’s packed with gore. As the story progresses, the plot only becomes more chaotic.

The focus of “The Substance” delves into self-destruction and vanity. Elisabeth, an aging fitness TV celebrity, is told by her boss, Harvey (Dennis Quaid), that he wants a younger, more appealing talent to replace her, as she is too old to continue working as a TV fitness personality.

He tells her, “after 50, it stops.” Feeling deflated, she turns to a black-market drug, known as “the substance,” a neon green liquid that guarantees users’ transformation into a younger, more perfect version of themselves.

However, the substance comes with stern rules: Elisabeth must revert to her original self every seven days, or else she will experience side effects. In her bathroom, her other, more youthful identity, Sue, is created through Elisabeth’s back spine.

The instructions of the substance state that she must inject nutrients into the original body to keep it maintained. The card that comes with the package says, “remember you are one.” Not thinking much of this, Elisabeth fully immerses herself in her new identity, spending more time as Sue without considering how it will affect her original form and ignoring the message, “what happens to one happens to the other.”

As Sue, she manages to land the job she was recently fired from. Harvey hires her and creates her own show, “Pump It Up With Sue,” which becomes very popular. Her boss praises her as her personality, beauty and confidence radiate on television, making her face more recognizable through ads. However, by the end of the week, her life becomes more somber, as she’s no longer in the spotlight and praised. During this time, she is recharged for the following week by tubes and injections of the substance. On the way, she bumps into a high school friend who has always admired her and gives her his number to catch up. Dissatisfied with her appearance as Elisabeth, she glares into the mirror for some time and frustratedly wipes off the layers of makeup, refusing to go out.

When Sue breaks the rule and stays in her body for longer than one week, there are implications for Elisabeth’s body. In an earlier scene, we see how Elisabeth’s finger becomes swollen and dull as a consequence of misusing the substance. The film delves into Elisabeth’s insatiable character and her ego in continuing her career despite setbacks.

Cinematically, the film was compelling, using many inspirations from recognizable works like Stanley Kubrick’s “The Shining” (1980). A scene where Elisabeth walks down the corridor reflects the offputting atmosphere of the “Here’s Johnny!” scene starring Jack Nicholson. The film also includes long hallways and claustrophobic bathrooms, which heightens the suspense of the film. Additionally, Elisabeth’s transformation draws parallels to “Alien Covenant” (2017), as the birth of Sue from Elisabeth’s spine makes reference to a parasite occupying a body found in both films.

Overall, the film puts emphasis on the unrealistic standards of femininity and self-destructive tendencies under the spotlight. It also shows how far one would go to stay relevant for as long as possible in the entertainment industry.

The Realistic Portrayal of Modern Relationships in ‘Nobody Wants This’

WRITTEN BY SHRIYA PANDITA // DESIGNED BY GIGI PETERSON

If you still haven’t watched Netflix’s rom-com sensation, “Nobody Wants This,” let me tell you — you’re missing out! Seriously, what are you waiting for? Grab your popcorn, settle in and be prepared to binge-watch the whole thing. And, just a heads up, you might want to have some tissues on hand. This show hits harder than you’d expect.

Starring Kristen Bell and Adam Brody, “Nobody Wants This” isn’t your typical, sleek, feel-accurate rom-com. Oh no, it’s better. What makes this series stand out isn’t just the stellar casting (though Bell and Brody are spot-on), but also the manner in which it portrays a “realistic” love story. You recognize the kind that feels real — relatable, messy and imperfect. Honestly, I didn’t comprehend how I craved this form of rom-com till I commenced watching.

and how Noah, in particular, offers Joanne reassurance and support every time things get tough. It’s about compromise, communication and understanding. And that’s what makes it feel so real.

What’s especially significant is how the show chooses to focus on these qualities rather than relying on the typical rom-com miscommunication trope that frustrates the audience yet always delivers a happy ending. Instead, the frustration we feel is grounded in the fact that the issues are real and persistent, despite the couple’s best efforts to work through them. This honesty in the storytelling adds a layer of depth and makes the relationship struggles feel more relatable and enduring.

There’s also a fun subplot with Joanne’s sister, Morgan, who’s initially not thrilled about Noah. Why? Well, she’s worried that if Noah’s “the one,” Joanne will move on and leave her behind. Plus, their podcast thrives on Joanne’s wild dating stories — what happens if the stories stop? It’s such a relatable fear, and it adds another layer of realism to the story.

Kristen Bell plays Joanne, a fun-loving, outspoken spirit who hosts a podcast with her sister about dating and sex. She’s wild, independent, and, well, let’s just say religion isn’t really her thing. On the flip side, Adam Brody plays Noah, a calm and soulful rabbi with deep religious beliefs — yeah, kind of the opposite of Joanne. They meet at a mutual friend’s party, and right away, you can feel the sparks fly, but the show doesn’t rush it. Instead, we watch as their relationship develops at a pace that feels natural. No whirlwind romance here.

And this is where the show really sets itself apart. It doesn’t sugarcoat the challenges that come with being a couple from two completely different worlds. Joanne is this party-loving free spirit, and Noah, well, he’s a rabbi. Cue the conflict, right? But instead of glossing over it, the show dives into how they handle these differences,

One of my favorite things about this show is how it emphasizes the importance of talking things out — whether it’s between Joanne and Noah or their families. When they open up, it’s like this massive weight lifts off their shoulders. It’s such a simple idea, but it’s executed beautifully. I especially loved the line: “I can handle you.” It’s not just sweet, it’s powerful. It shows that love is about accepting someone completely, quirks and all.

And speaking of quirks, let’s talk about the “ick.” You know, that little thing someone does that suddenly makes them seem less attractive? Joanne is all of us — she’s had her fair share of icks, and she’s not shy about sharing them on her podcast. But here’s where it gets interesting: the show flips the script and shows that with the right person, those “icks” don’t really matter. It’s a refreshing take, and honestly, it gives hope to anyone who’s ever let something small stand in the way of something big.

And then there’s Noah’s family. Of course, they’re not thrilled about him dating Joanne, who they consistently refer to as a shiksa (a non-Jewish girl, often derogatory). There’s even this hilarious yet awkward scene where Joanne brings a charcuterie board with pork (yes, pork!) to meet Noah’s parents. (Pork is not kosher, meaning it doesn’t meet the dietary laws observed in traditional Jewish practice.) Joanne faces the relatable struggle of trying to fit in with a new partner’s friends and family, dealing with challenges because of his ex Rebecca and, of course, her being a “shiksa.” But eventually, they start to like her, and it all works out!

Throughout the series, we see Joanne and Noah face real challenges, from family disapproval to personal insecurities. And yet, through it all, it’s their open verbal exchange and willingness to put in the work that strengthens their relationship. It’s a reminder that love isn’t so much about grand gestures or happily ever afters — it’s about showing up, even when it’s hard.

So for all the ladies out there who worry they’re running out of time and settling for red flags – don’t. Seriously. There’s a Noah out there for you: a sweet, sensible guy who’s worth the wait. And this show is proof that real love isn’t perfect, it’s just real.

WRITTEN BY KAELYN MCFADDEN // DESIGNED BY RIM RATIBI

It feels as though there is a new podcast being created every day, whether it be someone trying to profit from their one second of fame or a group of friends wanting to have conversations for everyone in the world to hear. While podcasting has democratized media and provided diverse voices with a platform, its rise has also brought about significant challenges and negative impacts that warrant attention.

Starting a podcast has become remarkably simple, making it a medium that is a straightforward and achievable endeavor for almost anyone. Quality podcasting equipment is now widely available at various price points. Nowadays, decent microphones and headphones can be purchased at relatively low costs. Meanwhile, free or low-cost recording and editing software, such as Audacity or GarageBand, allows beginners to produce professional sounding podcasts without investing in expensive tools. Podcast hosting platforms have also simplified the process. Services like Podbean and Anchor offer user-friendly tools for uploading and managing episodes, and they handle distribution to major directories like Apple Podcasts and Spotify. This means podcasters can reach a wide audience with minimal hassle. Additionally, remote recording tools allow interviews and discussions to be recorded from anywhere, reducing the need for a physical studio. Social media and marketing tools further simplify promoting a podcast and engaging with listeners.

This accessibility fosters creative experimentation and innovation, allowing creators to explore niche topics and unconventional formats that might not be feasible in traditional media. However, the lack of rigorous vetting and professional oversight means that some content may lack depth, accuracy or thorough research. Overall, while podcasting’s accessibility promotes diversity and creativity, it also results in significant variability in content quality.

One way podcasts can go awry is through the spread of misinformation and the creation of echo chambers. Many podcasts these days seem to revolve around the “everyman.” Podcasts used to be educational, but now often consist of uninformative conversations that lack the appropriate knowledge to dive deeper. The Brookings Institute analyzed 36,000 episodes and found 70 percent of the most popular U.S. podcasts had shared at least one claim debunked by fact-checkers. There are too many people thinking they’re so funny and unabashedly hilarious, failing to understand the consequences of speaking on something they are visibly not knowledgeable on. Some topics would be better reserved for group chats, or perhaps the Google search bar.

Nowadays, podcasts include anyone saying anything, making false information proliferate. As the challenge to verify facts and ensure accuracy increases, so does the potential for echo chambers. An easy way to understand echo chambers is by imagining a place where everyone just “echoes” your pre-existing beliefs. This can be a comforting place to many, surrounded by those who agree and connect with you. However, this breeds overconfidence, narrowed perspectives and polarization. Every like, view and comment you make online provides data for the platform. It can then understand and decipher your preferences from your interactions and further show you related content, creating and strengthening this echo chamber.

Podcasts used to attract a much narrower demographic, often appealing to niches and special interests with relatively low audiences by today’s standards. But the growing popularity of podcasts has made them wildly profitable. In 2006, only 22% of US adults were aware of podcasts, but by 2022, that number had increased to almost 80%. Today, they are run by media companies with producers,

focus groups and big advertisers that have a lot more on the line. Spotify is the largest podcast platform, with a 33.7% share. Apple Podcasts is the second largest, with a 27.6% share. To many creators, their podcast is merely a product, not giving much thought to the audience beyond making more money from them. This makes it difficult for creators to be monitored.

The harmful impact of this media form has become a self-reinforcing cycle, producing the question: How do we break free? For starters, it is imperative to fact-check when learning something new, especially from those who are not considered “experts” in the field they’re speaking about. Engage in conversations with others. Don’t shy away from people with varying views or perhaps uncomfortable conversations. On social media, it is crucial to occasionally clear your feed. Reflect and think critically about the media you consume and the people you follow. As creators, you should be sure to verify your information before you share it on a platform. Hold yourself accountable for how you may influence and impact your listeners.

Although this may seem like a lot of work when you just want to doomscroll or play a podcast while you drive to work, verifying information and being conscious of misinformation is becoming an increasingly crucial duty that everyone must partake in when consuming all types of media, even podcasts.

While podcasting has democratized media and created a platform for diverse voices, it also poses risk of misinformation and echo chambers. To navigate the landscape effectively, listeners should critically assess content and seek varied perspectives, while creators must prioritize accuracy in their messages. By committing to these practices, a podcasting culture can be cultivated that promotes informed dialogue while also being entertaining.

THE INTERNET’S OBSESSION WITH ANIMAL CELEBRITIES

WRITTEN BY ISABEL DELPHA

DESIGNED BY EMMA MCDERMOTT

In 2024, the internet collectively lost its mind over two new celebrities, who were instantly beloved for their funny personalities and unique appearances. What makes these two rising stars stand out? Well, they both happen to be zoo animals.

These internet stars are Moo Deng and Pesto. Moo Deng, a baby pygmy hippo at Khao Kheow Open Zoo in Thailand, rose to internet fame practically overnight when her caretakers began uploading videos of her going about her daily life to the internet. Pesto, a baby king penguin at the Sea Life Melbourne Aquarium in Australia, went viral for his huge appetite and size – at the time, the nine-month-old penguin weighed a whopping 46 pounds, while most adult king penguins only weigh 20 to 30 pounds! These famous animals gained instant virality as the internet used them for memes or expressed adoration.

One post on X, formerly Twitter, aptly said: “Moo Deng the most beautiful girl in the world,” and featured pictures of the hippo hanging out in her enclosure and biting her caretaker’s knee. Another post featuring a video of Pesto waddling behind his mother, who he has already surpassed in size, said, “If Pesto the penguin dies so do I.” The obsession with these animals has grown so great that people have traveled across the world just to see them in person.

Clearly, Moo Deng and Pesto are all the rage, and for good reason –they’re adorable. But this is not the first time that the internet has crowned animals with celebrity status. Other notable animal stars include Peanut the Squirrel, Doug the Pug, Doge and Grumpy Cat. Though culturally iconic, Doge and Grumpy Cat are no longer very relevant. This may simply be because they both passed away in recent years. But it also might be because they are more associated with millennial humor and an earlier era of the internet. Still, there was a time when the internet was just as (if not more) enthralled by Grumpy Cat and Doge as it is

with Moo Deng and Pesto. Could it be that the stardom of the beloved pygmy hippo and king penguin is just history repeating itself? Are Moo Deng and Pesto just Gen Z’s take on the trend that is internet animal celebrities?

There’s a reason why we make celebrities out of animals – they’re unproblematic. In an era where we know (or think we know) just about everything about our favorite celebrities, we often find ourselves disappointed to learn that as humans, they are flawed. By fixating on animals, we can avoid the pain that comes with getting overly attached to celebrities who may show their true colors later on.

But there can be drama even with animal celebrities. Some of them are being turned into the faces of political causes. Peanut the Squirrel, for example, was turned into a kind of political martyr by various Republicans in the days leading up to the 2024 presidential election. The pet squirrel, who had amassed half a million Instagram followers since his rescue by his owner seven years ago, was euthanized after biting a government official. This official was involved in an investigation of Peanut’s owners for possession of wildlife, which is generally prohibited in Peanut’s home state of New York. Following this incident, President-Elect Donald Trump’s official campaign account posted a TikTok saying, “RIP Peanut,” “Needlessly murdered by Democrat bureaucrats in New York” and “We will avenge you on Tuesday at the ballot box.” This last quote accompanied a photoshopped image of Peanut (or what is supposed to represent his ghost) with his paws resting on Trump’s shoulders.

Random politicization of these animal stars aside, they are also subject to controversy from animal rights advocates. In an Instagram post, PETA wrote that Moo Deng was “born into imprisonment,” is “exploited for profit” and that her life is “restricted to short, stressful public appearances.” The post also mentions that people have reportedly been throwing water and objects at Moo Deng, endangering

her safety. While PETA is known for posting somewhat contentious arguments relating to animal rights, this post does raise concerns about the exploitation of animals for human entertainment that are echoed by other voices in the media. In a Reddit post titled “Is anyone else kinda worried about Moo Deng?” one user wrote, “...The unsafe and rough handling of a baby Pygmy hippo in a pretty substandard Thai zoo being meme-ed into something funny and cute really shows just how much groupthink plays into public perception of animal welfare.” Needless to say, the dialogue surrounding our favorite animal celebrities is not all fun and games.

This pattern of making celebrities out of animals might be because we grow tired of the ceaseless drama that follows the human stars of Hollywood and social media and look to creatures that epitomize innocence. Unfortunately, there is controversy even within the worlds of these animals – but this drama really traces back to humans who assign political meaning or are exploitative towards these animals. Despite this, it’s likely that the internet will continue to fixate on its animal celebrities in search of some levity amidst a climate of political tensions and disappointment with human celebrities. The question is: Which animal will rise to stardom next?

THE INGENIOUS DESIGN OF TIKTOK SHOP

and Why the Feature Is Here to Stay

A couple of weeks ago, my roommate and I were completing our favorite Sunday ritual: meal prepping. Although the meals change each time, we tend to use the same few ingredients. Recently, we’ve consumed exceptionally large quantities of tofu. So, naturally, we decided we needed a tofu press.

My first instinct was to check Amazon, but, to my surprise, the prices were unusually high. Defeated, I switched tabs and started scrolling through TikTok, an unfortunate habit I’ve held on to since I first downloaded the app in 2019. As I was surfing my recommended videos, I was suddenly hyper aware of the number of ads flooding my page.

And then it dawned on me: Why don’t I just buy my tofu press from TikTok Shop? At this point, I had failed to find a competitive price and the pages I followed appeared to receive their package in one piece.

Within five minutes, I had fallen victim to TikTok’s unrelenting shopping feature. Their persistent and frankly annoying ads had finally gotten to me.

So, what exactly is TikTok Shop and why is it everywhere?

If you’ve been on TikTok anytime over the past year, you’ve likely noticed the “shop” tab at the top of your For You Page.

This feature, called TikTok Shop, launched in September 2023. It enables users to purchase items directly in the app while also allowing individual vendors to sell their products. Once a buyer saves their card and address during their first purchase, all it takes is one click.

The introduction of the feature was a massive success. In 2023, it generated $3.8 billion in consumer spending, and the number only grew to an estimated $20 billion to $26 billion in 2024, according to Benchmark Company analyst Mark Zgutowitcz.

But how is TikTok Shop any different than other online stores, like Shein and Temu, which are often under fire for their unethical practices?

The simple answer: It’s not. Although TikTok Shop has individual merchants, the majority of their products are mass produced. This allows for unexplainably cheap products and never ending coupons. The one thing that sets TikTok Shop apart from its competitors is its invaluable free marketing.

Any person with an account can advertise a product, and although the practice was traditionally reserved for influencers early on, now people with much smaller, or even no platform at all, can be found endorsing a product, with the “creator gets commission” tag at the bottom of their videos.

Before our eyes, TikTok has transformed into an e-commerce platform. The app is highly sensitive to user activity, creating a masterfully crafted page that is eerily personalized to consumers, a valuable asset in selling products.

Yet, the rise of TikTok Shop’s popularity coincided with a trend that emerged in 2024 calling out rampant consumerism and overconsumption. During the height of the trend, users would see less and less of the massive hauls and PR unboxings that once dominated the For You Page, instead replaced by “underconsumption core” and the introduction of a new term:

WRITTEN BY GRACE SAWIN DESIGNED BY ALISSA ROGOZIN

“de-influencing,” where influencers discourage their followers from buying unnecessary products. “No spend” challenges were also introduced in 2024, where influencers try to spend as little as possible in a set timeframe.

It is entirely possible that this new trend is exactly just that: a trend. TikTok is extremely conducive to rapid trend-cycling, perhaps more than any other social media platform, because its primary content consists of short 10-15 second videos. The app has even earned itself a reputation of slashing people’s attention spans like no other. Although the volume of videos boasting the phrases “deinfluencing” and “underconsumption core” quickly declined after their introductions, overwhelming ads and products are often still met with echoes of underconsumption from concerned users.

However, the number of TikTok shoppers and dollars spent per day has already increased in 2025, with the app currently ranking as the fourth most popular social commerce platform in the U.S., according to data from Capital One.

As TikTok Shop’s persistent ads and promotions continue to increase alongside calls for underconsumption, it will be interesting to see if the app’s performance will be affected. Although “underconsumption core” has become another victim of rapid trend-cycling, the idea has already been planted into the minds of millions.

For now, it looks like TikTok Shop will only continue to grow.

TikTok Brain Rot: An Epidemic

WRITTEN BY SOPHIA KOLIOS DESIGNED BY ISABELLA STONE

With the rise of fast-paced media such as TikTok, YouTube Shorts and Instagram Reels, content creation and media consumption has significantly changed over the past five years. It is no surprise that rates of ADHD, or attention-deficit/hyperactivity disorder, have drastically increased since the COVID-19 pandemic began in 2020. What is surprising, however, is the growth in popularity of mindless selfsabotage with the use of social media apps, a concept known as “brain rotting.” So why are people still in favor of such content?

TikTok brain rot is essentially what the title suggests: the “rotting” of the brain due to the overconsumption of TikTok media. This term is synonymous with “doomscrolling,” or spending excessive time online scrolling. This could look like laying in bed for hours on end viewing the infinite content on TikTok’s For You Page or intentionally consuming media to elicit an upset or angry reaction for the sake of entertainment and stimulus. Some may wonder what the

appeal is, especially if it is contributing to a nationwide decline in the younger generations’ mental health as a whole.

What once was an eight-hour looped version of Nyan Cat is now a playlist of about 100 videos, each approximately 10-20 seconds long, revolving around an animated toilet with a man’s head popping out from the bowl — Skibidi Toilet. These viral videos took the Internet by storm in 2023 and are known as the backbone of TikTok brain rot culture. Younger generations have found great obsession with the short animated clips of a man’s head in a toilet overtaking humanity. The videos themselves are silly machinimas, but the target demographic loves them for how random and thoughtless the visual stimulus proves to be.

The creator of Skibidi Toilet has gained over 45 million subscribers on YouTube under the alias, DaFuq!?Boom! since the popularization of their series. The fast-paced content that grew in popularity over TikTok has significantly contributed to the shortening of attention spans amongst the younger generations, as well as altering daily slang. For many Gen Z-ers, it is nearly impossible to finish a sentence without using the terms cooked, ate or ratio, as these words have become so deeply ingrained in day-to-day communication. To many folks, this new trend is sparking questions about the addictive nature of such content on TikTok; however, its same consumers defend and rely on it as a thoughtless outlet after a long day.

This phenomena could be credited to the addictive nature of any quick-dopamine stimulus, such as drugs like nicotine, for example. Regardless of how scientifically harmful certain behaviors like doomscrolling are, it does not take away from the fact that the brain craves dopamine rushes, entertainment and consistent stimulus. The younger generations’ relationship with social media is not a new concept; however, it has been rapidly evolving in unpredictable ways for years. For starters, individuals comparing themselves to those they see in popular media has become synonymous with brain rot addiction as people cannot stop doing it regardless of the self-awareness of toxicity. Individuals seem to depend on digital counterparts to make decisions for them such as what shoes to wear, what words to throw into conversation and even what type of diet to follow. Individualism is at an all-time high yet the TikTok brain rot epidemic is pushing people to be more alike — through the addiction of comparison — as well as the popularization of groupthink.

Overall, TikTok is a platform with countless positives such as the freedom of self-expression, the sharing of recent news, the hospitality of new ideas and simply stress relief. It is important to recognize both the good and bad, but a deeper understanding of the reasoning behind certain declines in mental health is just as significant.

DO YOUR CONVERSATIONS WITH YOUR FRIENDS PASS THE BECHDEL TEST?

WRITTEN AND DESIGNED BY KASSIDY KEATING

Is your go-to dinner conversation whatever he texted you at 11 p.m. last Friday? Or reciting the story of that one coworker from this summer? Or, and don’t even try to deny it, whichever actor your For You Page is obsessed with this month? Don’t get me wrong, I’m not judging you. We all do it. Society is hardwired to be patriarchal at its core. But maybe it’s time to switch it up — to rethink the way we speak to our friends. Challenge yourself to have a full dinner without the subject of a conversation being a man. Or worse, a boy. Try and pass the Bechdel test.

So what even is the Bechdel test? In 1985, graphic designer Alison Bechdel made a cartoon joking about her standards for watching a movie. In it, two friends are discussing plans to see a movie, but one of them clarifies that

the options must pass her three basic standards — first, there has to be at least two women featured in the film, the women have to actually talk to each other and, finally, the conversation must be about something other than a man. Tough, I know. In the cartoon strip, the friend jokes that the last movie she was actually able to watch was “Alien,” where the two women talk to each other about the monster. Horribly ironic, considering the manner in which the monster takes the lives of its victims.

Since the birth of the Bechdel Test, there has been a gradual increase in movies that pass the three standards — a whopping 18% between the 1970s and the 2010s! However, research also shows that more Oscar-winning films for best picture in the 1930s passed the

Bechdel Test than in the most recent decade.

The point is, we spend too much of our lives talking about men — and watching movies where the only featured women center their thinking about men. It’s time to change that, and here are 10 unique questions to help you get started:

1. What is your love language with your friends?

How do you show your love to them and what are some ways that you believe they are showing their love to you? Do you have a form that you prefer receiving the most?

2. If you could transport yourself to one alternate universe, which would you choose?

This could be more or less interpreted as, “what is your favorite book, show or movie?” except you can only choose one. Why are you choosing it? And don’t say “The Vampire Diaries.”

3. The Purge just started — where are you going and who are you bringing with you?

This is one of my favorites. There are so many different directions the conversation could go.

4. What’s one thing about yourself you hope never changes?

C’mon, gas yourself up a little bit. No need to be humble.

5. Erase your worst memory or relive your best moment?

Or, conversely, erase your best memory or relive your worst moment?

6. What is something you’re excited about in the next few weeks?

We love to talk about things we’re looking forward to, and if there’s not something that immediately comes to mind, why not plan it now?

7. What’s one thing in the future that scares you?

Joining the workforce? That class presentation next week? The surrealness of our mortality? Sometimes addressing and accepting our fears is the only way to stop them from holding us back.

8. What does it mean to you to be accomplished?

If you were 80 years old looking back on your life, what would make you feel proud? Stop thinking about what would make your parents proud — think about what accomplishments would matter most to the future you.

9. What’s your biggest passion right now? What do you get excited about?

It could be a hobby, a piece of media or a philosophy. We all need a proverbial light at the end of the academic tunnel.

10. If you were a heroine in a Shakespeare play, what would be your fatal flaw?

Pride, passion, impulsivity, greed, jealousy, hypocrisy, spite, dishonesty, indecision, naivety, etc. Choose one and provide receipts.

The Best Options Near CampusMatcha

WRITTEN

BY DIYA KUMAR // DESIGNED BY JESSICA XING

For college students, sweet treats are an absolute necessity for endless studying. It’s a way to get out of your dorm to explore Boston and see more of the city.

My sweet treat of choice is an iced matcha latte, and it will always be. As someone who is a die-hard matcha fan, I’ve amassed some favorites close to Northeastern University’s campus that I would recommend. If you want a sweet treat that is still healthy, matcha is the perfect option; it’s a drink that’s rich in antioxidants and boosts energy and focus.

1. My favorite spot in Boston is definitely Matcha Cafe Maiko in Fenway. It’s expensive, and a little further from Northeastern, which means I don’t go too often; however, it’s creamy and is the perfect balance between sweet and savory. Although there isn’t usually much seating available, Fenway is a cool neighborhood to explore. They

offer soft serve matcha and vanilla in crispy waffle cones and a variety of different matcha flavors from vanilla matcha to strawberry matcha.

2. Tatte’s matcha is controversial, but it’s one of my favorites. The trick is to ask the employees to add vanilla syrup to enhance the flavor of the matcha – it sweetens the original bitter taste. Tatte’s matcha is also super accessible as it’s located in Marino Recreation Center in the heart of campus.

3. Pavement’s matcha is a close third — it’s delicious and milky. The only downfall is that Pavement matcha is expensive and on the sweeter side. Pavement is also always crowded because it’s a very popular place to study. I love sitting and working in their Gainsborough Street cafe.

4. Render Coffee is another place on Columbus Avenue that I recently discovered. It has pretty good matcha

— it’s on the bitter side, but you can add a simple or vanilla syrup. It’s a lovely coffee shop and a great place to work. It’s also a very whimsical space (with floor to ceiling glass windows that offer sunlight and a view outdoors) and of course has great matcha.

6. My last recommendation is Saxby’s. Saxby’s uses matcha from a place in New York called Matchaful, and it’s pretty good. I like the quality of the matcha they use, but the drink is a little bit on the milkier side, which takes away from the taste of the matcha. It’s less pricey though, which is a bonus.

If you are ever having a bad day and are in desperate need of a sweet treat, I hope this list helps you find your next favorite matcha. There are so many choices within a 15 minute walk from campus, and the variety of matcha options is one of the reasons I love going to college in Boston.

THE NITRO BAR DIDN’T JUST RAISE THE BAR

IT INFUSED IT WITH NITROGEN AND TURNED IT INTO A MILLION-DOLLAR BREW

WRITTEN BY EMILY BURFORD // DESIGNED BY BRIANA MENG

How far would you travel for a cup of coffee? The answer is 10,217 miles if it’s for The Nitro Bar. On their TikTok page, co-owner Audrey Finocchiaro threw on a pink wig and humorously pretended to travel from Australia to Rhode Island just for one of their signature cold brews. While it was all in good fun, the sentiment rings true — The Nitro Bar has become a beloved destination for coffee lovers, and some, like me, have even crossed state lines just to get a taste of what’s brewing in Rhode Island.

Today, The Nitro Bar boasts three cafe locations, over 60 employees and 50-plus tap spots in Rhode Island and Massachusetts. From a cart built in a basement to a full-blown coffee empire, Audrey and Sam’s journey is a testament to hard work, creativity and the power of a great cup of coffee.

and her journey, creating a genuine community around her brand.

The Nitro Bar’s journey began in 2016 when Audrey Finocchiaro and Sam Lancaster launched their coffee business with a single cart on a maxedout $1,500 credit card. Built in Audrey’s parents’ basement, The Nitro Cart hit the streets of Providence, Rhode Island, offering nitrogen-infused cold brew at local events. Their cart, while not an instant hit, became one after a day on Brown University’s college campus. As winter approached and outdoor events dwindled, the duo knew they had to find a way to keep their dream alive.

That’s when they pivoted. By the spring of 2017, The Nitro Bar had partnered with local businesses to offer their coffee on tap, expanding their reach far beyond their mobile setup. In no time, more than 50 locations across Rhode Island and Massachusetts carried their cold brew, making it easier than ever for customers to get their caffeine fix. Their relentless hustle paid off, and in 2018, they opened their first brick-andmortar cafe inside a Providence bike shop.

The Nitro Bar hasn’t just built a local following; their online presence has exploded as well. With over 450,000 TikTok followers and 88,000 Instagram followers, their social media savviness has played a major role in their success. Their TikTok videos range from baristas crafting custom drinks for specific moods (“Make me a drink, I need it for this...”) to answering quirky coffee-related questions. The Nitro Bar’s TikTok has become a reliable, creative and fun experience for a new generation of consumers.

Co-owner Audrey Finocchiaro also uses TikTok to share entrepreneurial advice, inspiring many viewers with how she and co-founder Sam Lancaster turned a small coffee cart into a $4.5 million business. Much like other creators that have built their brands on relatability, like Emma Chamberlain, Audrey has become a face of comfort and connection for her audience. People are drawn to her authenticity and honesty — whether she’s sharing business tips, talking about being hungover or just posting about her day-to-day life. Her down-to-earth style invites people to feel connected to her

The popularity of The Nitro Bar extends beyond TikTok. Friends of mine in New York have made the trip to Rhode Island just to try it, and even people I’ve met at Northeastern University have gone on weekend pilgrimages to get a taste. Nitro Bar’s combination of top-tier coffee, spunk and inventive flavors (including unique offerings like cherry cola-infused coffee) makes it a must-visit destination.

At any Nitro Bar location, customers have a selection of stylish merch, including $82 hoodies and $40 caps. The fact that sweatshirts can be sold at such a high price point speaks volumes about the strength of their branding. It’s not just about the coffee anymore; it’s about being part of The Nitro Bar community. Their customers aren’t simply buying a hoodie, they’re buying into a lifestyle and a brand they feel connected to.

What started as a maxed-out $1,500 credit card investment has transformed into a coffee powerhouse. And after trying it myself, I can confidently say it’s worth the hype. The Nitro Bar has mastered the art of cold brew and built a community around it, proving that sometimes the simplest ideas — like a coffee cart — can grow into something extraordinary.

The Ultimate Showdown

WRITTEN BY SOPHIA KOLIOS

DESIGNED BY ISABELLA STONE

Walking through the drink aisle in grocery stores, there are seemingly dozens of fun carbonated options to pick from, and following the marketing shift toward health-focused needs and benefits, the stress that comes with choosing one beverage is significantly more difficult!

Since the COVID-19 pandemic, the world demand has quickly shifted to a health-centered lens for products, especially consumables. There is an annual growth rate of about 5% to 10% of products advertised towards health and wellness, meaning there is some method behind the surface promotion. In 2020, two different soda brands blew up out of what seemed like nowhere. With their similar product packaging, branding, names and purposes, Olipop and Poppi grew to be some of America’s most popular sodas.

Olipop was created by Ben Goodwin and David Lester. In 2005,

Goodwin dropped out of college to work for a friend’s kombucha company. With an interest and passion in environmental studies and overall health, Goodwin was able to turn his dream of “helping push people’s diets in a healthier direction” and his experience in kombucha craft, into a reality alongside his co-founder Lester, who, at the time, was a fulltime entrepreneur. The two men then created a delicious soda focused on the science behind the gut microbiome’s uplifting effects when introduced to certain ingredients.

Poppi, on the other hand, was created by Allison Ellsworth, a mom of three who was ready to let go of standard sodas as we knew them, and her husband, Stephen Ellsworth. Wanting a fun and fizzy beverage minus the unfavorable way they made her feel, she took matters into her own hands (and kitchen) to experiment with making a delicious soda with health benefits. Ellsworth was nine months pregnant when she appeared on Shark Tank in 2018, which ultimately

helped her boost the business. After its rebrand in 2020, Poppi began to be noticed by bigger brands like Whole Foods and was even featured in a 2025 Super Bowl advertisement.

Olipop’s marketing is genius, keeping things simple by tapping into what the consumer wants to see in their daily beverage. Entering a competitive market of pre-determined sodas — which its consumers seem to swear by — meant Goodwin and Lester had to make their drinks stand out. When looking at the soda aisle in grocery stores, there are rows upon rows of familiar soda cans, often characterized by rich colors and classic logos; when Olipop hit the market, its bubbly and bright packaging was quick to gain attention.

The packaging is simple, with one base color matching the flavor — like purple for Classic Grape — along with a cute, curved font and, well, what they’re known for: “supports digestive health,” “non-GMO,” “prebiotics” and their slogan, “a new kind of soda.”

Olipop was able to gain familiarity amongst its market by introducing pre-established flavors like cola and root beer, advertising it as the “healthier alternative” for a drink that is considered a guilty pleasure. Gen Z became the target audience for the brand as it gained significant traction on social media platforms like TikTok, where drink recipes easily go viral. From mocktails and frozen colas to full Olipop taste tests, the brand’s popularity skyrocketed and earned their place on grocery store shelves.

Similar to Olipop, Poppi also focuses on bright packaging with a fun vertical font on the side of the can, and “It’s Time to Love Soda Again” curved around the fruit of choice splayed in bright colors. Additionally, big celebrities like Camila Cabello have been seen enjoying the drink in

campaigns, which drive the Gen Z demographic.

The main factor of this showdown, however, lies in the flavor and dietary benefits. In terms of flavor, there is no clear-cut winner since both brands are delicious and taste is subjective. The general public seems to agree that it just comes down to which available flavors one prefers. Olipop currently offers 18 different drinks on its website, focusing on spins of classic flavors, whereas Poppi offers 15 flavors with a more fruity focus. The dietary benefits are similar between the two with Poppi having a shorter ingredients list. Inulin and apple cider vinegar serve as its main forms of prebiotics, and it has two grams of fiber per can. Olipop on the other hand has 9 grams of fiber per can with its prebiotics coming from a blend of various roots. For more accurate gut health claims and health benefits, Olipop is the clear winner.

Regarding demographics, Olipop has been more of a hit for millennials as their flavors have been described as “classic,” and hence, “nostalgic.” Poppi on the other hand has specifically blown up with Gen Z due to its reinvigorated and fun flavors, which Billie Eilish — an honorable face of Gen Z — claims to love.

Switching to healthier alternatives for consumables is becoming more seamless with brands like these creating delicious and beneficial alternatives. Implementing more fiber into one’s diet feels simpler than ever, so when deciding which gutfriendly soda to pick up in the grocery store, know that it’s all up to personal preference. Either way, both brands are a big step in the right direction for the future of health foods.

Graduation Journeys:

What It’s Like for

International Students

WRITTEN AND DESIGNED BY HOLLEY NGUYEN

Graduating from university is a time filled with mixed emotions for students. There is lots of excitement and joy, but at the same time, anxiety. Although Northeastern University supports students with the cooperative education (co-op) program that assists with resume building, job hunting and interview practice, the world outside campus is much more than that.

In recent years, the United States job market does not look so optimistic, as there are layoffs from technology corporations, a decrease in jobs due to the rise of automation and artificial intelligence and less hiring from businesses. To combat the challenging job market, Northeastern provides coop opportunities for students to gain direct experience and apply what they have studied in class. At the same time, students enhance their resume with leadership experience, projects and summer internships. However, Northeastern is not the only university that gives students reallife working experience. Every year, there are hundreds of new graduates with excellent profiles, but the market cannot accommodate all of them.

In recent years, this issue has become even more pervasive for international students. In order for international students with an F-1 visa to obtain a full-time job in the United States after graduation, they need to apply for the Optional Practical Training (OPT) for their first year of work. Later, they need a company to sponsor their H-1B visa to extend their stay in the U.S.

However, with the current state of the economy, not many companies are willing to sponsor foreign workers. They believe this will cause them to waste their budget due to the complex documentary submission needs. Each year, thousands of international students travel to America for postsecondary education, but many can not secure a job in the U.S.

It can be frustrating for students when their job search does not live up to their expectations. Some families even put financial weight on their children, forcing them to have a job no matter what in order to pay off the time and money spent on university. This may cause students to question whether everything they have done so far is worth it. When international students cannot find their places in the U.S. they have no other choice but to return to their home country to pursue a job.

When international students return home, many of them experience “reverse culture shock.” They find themselves unable to fit into the culture and lifestyle of their home country as they have become familiar with the U.S. way of living and working. Moreover, social judgment can cause them to feel anxious when meeting with their network. Many returning international students receive the same series of questions: “It is not easy to study abroad, why return so soon?” or “Why don’t you stay back in America, get the green card and citizenship?” These intimidating questions can cause students to feel extremely

uncomfortable as outsiders do not understand the hardship of college life that far away from home.

At the same time, many educational institutions are very active in their support, giving domestic students who choose to stay in their home country the advantage of getting familiar with the work culture and job market sooner compared to international students. Returning international students are then forced to compete for job positions with other returning peers and students that graduate from domestic universities.

Seeing friends at their age immediately obtain a job after graduation can cause international students to choose to distance and disconnect themselves from people around them. As time goes on, if they cannot find someone they trust to share their shame or frustration, it can build up and lead to depression.

Study abroad is a valuable journey as students have the chance to broaden their horizons with multicultural experience, self-development and exposure to new ideas; however, if the outcome of this journey does not meet career expectations, it can result in a struggle with shame and mental illness. Like any other decision in life, returning home after study abroad should be normalized as it is a personal decision. Deciding to stay or return will always come with uncertainty, as both will inevitably have opportunities and challenges ahead.

Hell Hath No Fury: The Legacy of Female Anger

WRITTEN

BY

TAYLOR ZINNIE

DESIGNED BY EMMA

MCDERMOTT

They have called it hysteria. They have dismissed it as madness — shrill, emotional, irrational. For centuries, society has viewed female anger as something to be stifled. Women have been urged to soften their voices, or worse, been persecuted for expressing any inkling of displeasure. Still, history tells a different story, littered with the remnants of defiance, the reverberating echoes of women who have harnessed their rage and used it as a powerful force to drive progress. Female anger has never been just noise; it is the catalyst for change, igniting movements and fueling revolutions.

understood for generations to come.

The attitudes that led to the establishment of female hysteria soon took on a far more sinister form, driving the persecution of women who resisted societally imposed molds. Social tensions culminated in one of history’s most brutal campaigns against women under the pretense of upholding morality. The paranoia of the “witchcraft craze” that had surged through Europe for centuries took root in colonial Massachusetts, igniting what is now known as the Salem Witch Trials.

From the beginning, raw expressions of female emotion have been pathologized, deemed an outbreak to be contained. The word “hysteria” is derived from the Greek root hystera, meaning uterus or womb. In modern usage, this term describes someone overcome with agitation, exhibiting uncontrollable behavior. Until 1980, however, hysteria was recognized as an official medical diagnosis, a catchall for a variety of issues almost exclusively applied to women. By the 18th century, hysteria diagnoses were frequent, feeding into the broader notion that women were predisposed to behavioral disorders simply because of their biology.

Considered both chronic and common among women, symptoms included anxiety, insomnia, irritability and “a tendency to cause trouble.” In reality, the diagnosis was not a reflection of female mental health, but rather a tool for maintaining control. The rampancy of female hysteria is one of the earliest instances of the medicalization of women’s behaviors, producing a legacy of stigmatization that would continue to shape how women’s anger and emotional expression were

What started as a series of inexplicable fits and odd behavior among young girls quickly spiraled into mass accusations of witchcraft. Over the course of just one year, more than 200 people, primarily women, were accused of practicing dark magic, and 20 were ultimately executed for their alleged ties to the

that women who asserted themselves were dangerous. The Salem Witch Trials distorted their emotion, turning female autonomy into a punishable offense.

The suppression of female emotion was never incidental; it was strategic. A woman silenced is a woman controlled. While witch hunts and hysteria diagnoses eventually waned, the underlying attitudes that fueled them lived on, becoming deeply woven into the fabric of social conditioning imposed on all women.

The roots of this idea can be traced back to the Bible, with several verses echoing the danger that is an irate woman.

Proverbs 21:19 offers one such example, reading, “It is better to dwell in the wilderness, than with a contentious and an angry woman.” This verse starkly suggests that a desolate lifestyle devoid of comfort is preferable to a woman who dares to voice her discontent. The implication is clear: if a woman wishes to maintain a happy home and marriage, she must swallow her rage. Anger is taught to be incompatible with ladylikeness and desirability and by detaching anger from the ideals of “proper” womanhood, women are robbed from the emotion that best protects against injustice. Fearing its power, society persistently seeks to disarm women of this weapon, but in the face of iniquities, the force of female anger has proven to be undeniable.

but social — their real crime was existing outside the confines of social norms. The age of witch hunts established an expectation of docility that would manifest throughout history to subdue women and justify their subjugation. This vilification reinforced the notion

History is often shaped by the fury of the unheard, and in the early months of the French Revolution, that fury belonged to the women of Paris. In 1789, tens of thousands of Parisian market women trekked 13 miles in blistering rain to the Palace of Versailles. What began as a

protest against the city’s debilitating food crisis became a turning point in the revolution, one that would alter the course of French history. The unrelenting nature of the women forced the royal court to confront the suffering of its people head-on, not only delivering a crushing blow to the monarchy, but also redefining their own political role. No longer on the sidelines, the Women’s March on Versailles proved that female anger is a force capable of propelling progress, cementing the place of women in the fight against injustice.

19th century suffragettes also reshaped the routes women pursued to secure political recognition. This new generation of women mobilized their anger as a vessel for progress, adopting bold and confrontational tactics of direct action. They smashed windows, chained themselves to government buildings and staged hunger strikes from within prison walls, commanding attention on a grand scale. Their defiance became too large a spectacle to ignore, finally receiving long-awaited recognition from the government. In 1920, their efforts culminated in victory: the ratification of the 19th Amendment, granting most women the right to vote. However, many women — particularly women of color — were still restricted from exercising this right. Suffragettes proved that anger, when wielded with purpose, is a vehicle for progress.

Women’s fury reached a crescendo in the 1960s and ‘70s, sparking a renewed push for female autonomy and empowerment. The second wave of feminism laid the foundation for the fights that continue today, driven by demands for workplace rights, reproductive freedom and liberation from traditional gender-based roles. Women spoke out with unprecedented vigor against outdated expectations of submission and servitude, such as “The Feminine Mystique” by Betty Friedan. The same year as the book’s publication, the Equal Pay Act was

signed into law, followed by Title VII of the Civil Rights Act of 1964, which barred employment discrimination on the basis of sex. Another legal victory came with the Supreme Court’s landmark decision in Griswold v. Connecticut, which secured the right to birth control use for married couples, marking a crucial step toward reproductive autonomy. Still, this era of rebellion extended beyond the courtroom and paper pages.

In 1968, feminists staged a protest at the Miss America Pageant. As a

In the digital age, female anger has found new platforms for expression and action. The #MeToo movement demonstrated the power of virality, campaigning against sexual violence and rape culture. The initiative prompted users to share experiences of sexual abuse, forming a community of solidarity and sparking a broader conversation. Accusations of misconduct were leveraged against high-profile figures in media, politics and more, exposing the deeply entrenched institutional patterns that allow violence to take root. Social media has democratized activism, providing a platform for anyone to share their outrage, organize demonstrations and demand accountability.

rejection of the beauty standards imposed on women, activists famously threw bras, high heels and other symbolic items into a “Freedom Trash Can,” making a spectacle of their fight against the objectification of women. Despite the progress made, secondwave feminism was limited in its reach, failing to amplify the voices of women of color and queer individuals. Activists such as Angela Davis and Audre Lorde criticized mainstream feminism, emphasizing the importance of intersectionality in the movement. Though imperfect, this era of female resistance proved that women’s anger could drive real change, setting the standard for future generations.

Womanly wrath is nothing new, but it is more necessary than ever. Systems of oppression depend on the passivity of those they seek to subjugate, but rage does not dwindle so easily. Anger is the language of injustice, a spark fanned into flame by centuries of grievance until a blazing inferno stands in its wake. From protest signs to Twitter hashtags, the embers of fury sizzle, curling at the ankles of institutions, threatening to consume the structures built to silence them. It has scorched through the pages of history, fed by every occasion a woman was told she had she had no place to speak, to vote, to work, to lead, to oppose, to make her own decisions. And still, it persists, growing with every new attempt to stifle it.

Fury has been an insurmountable weapon leveraged against oppression by women who refused to yield to dismissals. It is not a weakness, but instead the driving force behind some of history’s most transformative moments. Women should not be taught to suppress their rage but to channel it. We must take the lead of centuries of rage-filled women before us who laid the groundwork for the rights we fight so relentlessly to preserve today. The legacy of angry women will never reach its conclusion. The witches, the hysterics, the madwomen, the emotional — we’re no longer silent.

A LETTER FROM THE CREATIVE DIRECTORS

Hey there!

Thank you for viewing our 35th issue of Woof Magazine! We have worked extra hard to put together a collection of strong and visually appealing articles for you to enjoy. Designing for a magazine is certainly not an easy task, so we want to give a shoutout to all of those who put in the effort to contribute this year. We have enjoyed working with you every step of the way, guiding you and learning with you through the process.

Woof has been our passion project, and over the years, we have worked to grow its credibility and visual design system. By the next time you read a letter from the creative directors, we’ll have handed it off to the next set of talented designers. We are excited to pass the torch off to the new generation this coming winter.

We also want to give a special shoutout to our one and only Editor-in-Chief, Emily Niedermeyer, who has put in an exceptional amount of effort into every article included in this magazine. Your guidance and support has been especially helpful to all of the writers within Woof.

Thanks for looking at our cute lil designs everyone :)

Your Creative Directors,

Isabella Stone

Gigi Peterson