WOODSTOWATERMN.COM
SELLER'S GUIDE Brainerd Lakes Area Boutique Real Estate + Vacation Rentals + Property Management
SELLING WITH WOODS TO WATER A comprehensive breakdown of the selling process and our approach to achieving your goals.
ONE | ALL ABOUT YOU
THREE | THE TEAM
FOUR | THE STEPS: STEP ONE
FIVE | SELLER'S LISTING PACKAGE
SIX | THE APPROACH
NINE | USE CASE: OX LAKE
ELEVEN | WHAT'S NEXT: STEP TWO
TWELVE | MIRONER CONDO
THIRTEEN | THE PROPERTY
FOURTEEN | THE AREA
FIFTEEN | TALKING POINTS
SIXTEEN | WHAT'S NEXT: STEP THREE
CONTENTS
TWO | THE COMPANY
ALL ABOUT YOU WHO ARE YOU? WHY ARE YOU HERE TODAY? Our number one goal of our initial meeting is to understand you, your goals and to begin building our relationship.
WHAT ARE YOUR GOALS FOR THIS MEETING? What questions or concerns do you have? What expectations do you have of us? Is there something specific you're in search of?
1
THE COMPANY Woods to Water is a boutique real estate company, serving the Brainerd Lakes Area with a flagship office in Nisswa, MN. Established in 2018, Woods to Water Real Estate was built on a passion for true northern Minnesota living. We strive to be truly immersed in local communities. We have a catered approach to buying, selling, renting and property management in the Lakes Area. As we evolve, we continue to push the status quo of the local real estate market and provide an unprecedented level of service to each and every one of our clients; all while embracing the beautiful lifestyle that this area offers both tourists and locals alike.
2
THE TEAM
We boast a small, adaptable, service-driven team with a catered approach to the Brainerd Lakes Area market.
COLTON MAHER BROKER + FOUNDER
MARA CHRISTENSON LOCAL REALTOR
3
THE STEPS
AN INTENTIONAL, KNOWLEDGE-BASED APPROACH TO SELLING.
THE LISTING PROCESS
1
2
Discuss seller's goals, intentions, our approach
Return to home with price, opinion, comparables and price optimization strategies
3
4
Determine price, sign paperwork, schedule photo and video shoots
Marketing shoots, print and digital ads curated and ordered. Pre-marketing begins.
5
6
Live to MLS, begin network outreach. Broker open if necessary. All marketing efforts fully implemented.
Communicate showings, offers, negotiations, contract to close
7
SOLD!
Accepted offer, contract to close processes.
4
ELEVATED REAL ESTATE MARKETING WHAT'S INCLUDED IN OUR SELLERS LISTING PACKAGE
1
Interior and exterior professional photography and arial photos of the property
2
Custom real estate video walkthrough
3
Lifestyle videography
4
3D virtual tour of the interior
5
Professional floor plans to scale
6
Custom website to promote property
7
Curated email campaign sent out to our extensive network of elite colleagues and contacts
8
Extensive social media exposure via organic traffic and paid advertisements
9
Print advertising and mailer campaigns targeted to relevant prospects
5
OUR APPROACH PROFESSIONAL PHOTOGRAPHY We've partnered with one of the best real estate photography companies in the country to showcase your property in its best light – from first impression to the finish line.
CUSTOM REAL ESTATE VIDEO WALKTHROUGHS With exclusive access to the world's top drone pilots and videographers, our advantage above the competition speaks for itself. View Round Lake video walkthrough
LIFESTYLE VIDEOGRAPHY Today's consumer is searching for a property that fits their lifestyle. By presenting the home from the outside in, we focus on showcasing more than just real estate; we highlight experiences unique to the property, from the perspective of the homeowner. View property lifestyle video example (Motley, MN) View lake community lifestyle video example (Whitefish)
6
ELEVATING MARKETING STANDARDS IN THE BRAINERD LAKES AREA AND PUSHING THE STATUS QUO.
3D VIRTUAL TOURS As technology evolves, we've adapted and are able to offer prospective buyers the option to view the home virtually or in real-time. View Ox Lake 3D Virtual Tour
PROFESSIONAL FLOOR PLANS We use professionally generated interior floor plans to the scale of your property. Consumers are able to see everything from potential furniture layout to opportunities for renovations and improvements.
CUSTOM WEBSITE Your listing package, promoted on a custom url, inclusive of all photography, videography and listing assets. View client portfolio site
7
LEVERAGING OUR NETWORK EMAIL CAMPAGINS We feature your property in a targeted email campaign to consistently stay in front of some of the state's biggest agents, developers and investors.
SOCIAL MEDIA PROMOTION Social media is an opportunity to stay in front of the masses, consistently target those who have shown interest, and reach new spheres of potential consumers. With a growing social media presence, your property gets the utmost exposure.
PRINT ADVERTISING We create professional print advertising such as mailers, flyers, takeaways, feature sheets, etc. to ensure exposure to the more traditional consumer.
8
USE CASE
THE NEEDLES ON OX LAKE Ox Lake | Crosslake, MN One of the area's most prestigious lake homes, this custom-built getaway was one of Woods to Water's first properties to utilize our encompassing approach.
VIEW PROPERTY LISTING PORTFOLIO
9
STEP 2 Return to home with price, opinion, comparables and price optimization strategies
WHAT'S NEXT?
AN INTENTIONAL, KNOWLEDGE-BASED APPROACH TO SELLING.
THE LISTING PROCESS
1
2
Discuss seller's goals, intentions, our approach
Return to home with price, opinion, comparables and price optimization strategies
3
4
Determine price, sign paperwork, schedule photo and video shoots
Marketing shoots, print and digital ads curated and ordered. Pre-marketing begins.
5
6
Live to MLS, begin network outreach. Broker open if necessary. All marketing efforts fully implemented.
Communicate showings, offers, negotiations, contract to close
7
SOLD!
Accepted offer, contract to close processes.
11
SUBJECT PROPERTY STATS
MIRONER CONDO Pelican Lake | Breezy Point, MN
1+ 1 0 875 N/A 350+
BEDROOM + DEN/PORCH (2 BEDS) BATHS GARAGE SQUARE FEET ACRES LINEAR FEET OF SHORELINE
12
THE PROPERTY 2 PROPERTY
1
0
MIRONER CONDO
YEAR BUILT 1966 COMMUNITY BREEZY POINT RESORT LAKE PELICAN LAKE SQUARE FT 875 SQFT TAXES $2,022/2023 ASSESSED VALUE $250,900 (TAX) VALUE RANGE ($/SQFT) • $249,900 ($285/SQFT) • $262,500 ($300/SQFT) • $274,900 ($315/SQFT)
STANDOUT FEATURES Resort living! Panoramic view of Pelican Lake Ground floor Dock slip for private boat parking
THE AREA Pelican Lake | Breezy Point, MN
Located in the heart of Breezy Point Resort, this property presents the unique opportunity for its next owner to be steps away from championship golf, multiple restaurants, a perfectly sand beach, and access to nearly 8400 acres of open water. Coupled with a carefree resort lifestyle, this condo is sure to provide the new owner the chance to relax in paradise without having to deal with the typical upkeep of a traditional lake home.
2,886
15,000+
YEAR-ROUND POPULATION
SEASONAL POPULATION
COMMUNITY HIGHLIGHTS BREEZY POINT RESORT HOME
OF
ONE
OF
THE
TOP
TOURIST
DESTINATIONS IN MN BREATHTAKING LAKESHORE AND VIEWS TREMENDOUS FIHSING, GOLFING AND ALLAROUND RECREATION DESTINATION;
14
TALKING POINTS PROS OF PROPERTY First-floor unit Beautiful view of Pelican Lake Located inside Breezy Point Resort Has a boat slip + lift Highly desirable building/complex
CONS OF PROPERTY The condo needs some updating Slight water damage will be visible to buyers. The unit is currently quite cluttered
LISTING CONTRACT: Terms: 6% listing commission, 2.4% payout for Buyer's Agent Start Date: Go live as a “coming soon” May 1, 2024 First available for showing on Friday, May 10, 2024 Length: Expires 12 months after the date of signing Recommended List Price: $279,900
WHY WE RECOMMEND THIS APPROACH: This allows ample time to get the condo decluttered, cleaned and styled for going to market. Once the condo is ready, we’ll need 7-10 business days to get photos, videos, floor plan, and 3D tour done. Once marketing material is received we’ll be able to launch our marketing efforts on MLS, Social Media, and through the extensive W2W database via an email newsletter, all while remaining in the “Coming Soon” phase. Creating urgency in the buyer Pool Friday May 10th is the weekend of opening of fishing and the resort (and area) should begin to see an uptick in tourism again that weekend.
15
WHAT'S NEXT?
AN INTENTIONAL, KNOWLEDGE-BASED APPROACH TO SELLING.
THE LISTING PROCESS
1
2
Discuss seller's goals, intentions, our approach
Return to home with price, opinion, comparables and price optimization strategies
3
4
Determine price, sign paperwork, schedule photo and video shoots
Marketing shoots, print and digital ads curated and ordered. Pre-marketing begins.
5
6
Live to MLS, begin network outreach. Broker open if necessary. All marketing efforts fully implemented.
Communicate showings, offers, negotiations, contract to close
7
SOLD!
Accepted offer, contract to close processes.
16
READY TO GET STARTED? 651-247-6060 | @WOODSTOWATERMN.COM
MARA CHRISTENSON LOCAL REALTOR
WOODSTOWATERMN.COM