Warehousing Market, Sales Strategy, Revenue Generation Traditionally ranked among one of the overlooked sectors in logistics, warehouses today have developed into sophisticated stockrooms with advanced state-of-the-art facilities like real-time tracking mechanisms in India. Based on the kind of infrastructure, the warehousing market in India can be segmented into the following strata; lower stratum – mainly go downs of the past, mostly reinforced cement concrete RCC structures whose only utility is storage, middle stratum - warehouses having pre-engineered building PEB structures and higher stratum - massive warehouses which are used for storage and have been modernized to perform a lot of supply chain functions. Various initiatives taken by the Indian government have been driving the countrys warehousing market towards growth, but investors had started taking cognizance of the sector much before the implementation of these reforms like granting infrastructure status to the logistics industry including warehousing. The warehousing market in India accounts for approximately 25% of the total logistics cost.