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Woodards Heidelberg Market Snapshot

Page 1


Market Snapshot

Edition 2: 2026

Heidelberg

Entry Level Momentum Builds Pace

Activity in the market has strengthened most noticeably at the entry level. Recent changes to the government’s low deposit scheme have opened the door for more buyers, and the raised Melbourne price cap is already having an impact. Homes under the new $950,000 price cap are moving more quickly, with average days on market tightening and a more decisive tone emerging among buyers keen to secure a foothold.

Across the board, convenience is leading the conversation. Turnkey homes continue to set the pace, with buyers drawn to properties that feel complete and ready to enjoy from day one. Renovators still have their place, but the difference-maker is how the home is presented and positioned. When buyers can clearly see the lifestyle on offer, hesitation tends to fall away.

The sale of 6 Wau Street, Heidelberg West, is a strong example. A strategic pivot to an auction campaign, combined with professional styling, reframed the home as a finished lifestyle opportunity rather than a blank canvas. The result was a $1.025 million sale – a noticeably stronger outcome than comparable properties within the complex.

Right now, it comes down to the basics done well. Thoughtful presentation and a clear, tailored campaign strategy are proving to be the simplest and most effective ways to build momentum. When preparation meets the right price-point, buyers respond.

Metro Melbourne Property Outlook

The start to 2026 has delivered encouraging signs for the Melbourne property market. While potential buyers (and those with mortgages) have seen unwanted interest rates rises to start the year, there were very healthy clearance rates over February, while March delivered strong competition for well-priced properties as well as excellent results for the unit sector.

So what does this mean for the next few months of 2026? Early indicators suggest the market is building genuine momentum, and there is an optimistic sentiment that Melbourne can return to one of the powerhouses of the Australian real estate market.

Reserve price disclosure to provide more transparency for buyers

The Jacinta Allan-led state government is introducing new legislation that will force real estate agents to disclose the reserve price of a property prior to sale. The legislation will be the first of its kind in Australia, and while an exact date has not been set, it is likely to be introduced in May or June of this year.

One of the main benefits potential buyers will get from the new legislation is an unprecedented amount of transparency when it comes to an honest indication of what the home might sell for. This will also eliminate any type of underquoting by agents.

The quickest suburbs to save that 20% deposit Domain’s ‘First Home Buyer Report 2026’ was released in February, with a few key takeaways from the report including improved affordability, units dominating buying activity, and lifestyle priorities weighing on buyer decision-making.

The report also delved into average time frames for how long it will take to save a 20% deposit for a house or unit. As an example, for a couple aged between 25-34, to put down a deposit on a house in Sydney would take approximately 7 years and 7 months. In Melbourne on average, the timeframe would be 5 years and 3 months.

One of the key areas highlighted in the report as a place where buyers can save a deposit relatively quickly is the Essendon region, which includes Essendon, Essendon North, Moonee Ponds, Ascot Vale, Aberfeldie, and Travancore. A couple aged between 25–34 would only need 2 years and 9 months to save for a unit in this area. For houses, the Moreland-North region - covering suburbs such as Fawkner, Coburg North, and Glenroy - would take only 5 years to save up a deposit for an actual house.

Melbourne is the new affordable capital of Australia!

Melbourne has quickly become one of the most affordable capital cities in Australia to buy a home, with an article in Domain in March noting that there are 70 suburbs across the city where you can purchase a home for under $750,000. This is despite Melbourne recording a record-high median house price of $1.11m.

“Melbourne still has options for detached homes at the entry level,” said Dr Nicola Powell, chief of research and economics at Domian. “They may be in outer suburbia, but that’s what you would expect. Many other cities would be envious that at that price point, you can get your own block of land.”

First-home buyer activity in Melbourne also spiked over the last twelve months, thanks to the government’s 5% deposit scheme on properties under $950,000. In addition to the

government scheme, first-home buyers in Victoria have also been accessing state government concessions.

Some of the affordable and appealing suburbs on Domain’s list of 70 include Glenroy ($725,000), Mernda ($730,000), Cranbourne ($700,000), and Craigieburn ($695,000).

Grab a piece of one of Time Out’s coolest suburbs in the world

Just a stone’s throw to Melbourne’s bustling city is one of the world’s coolest global neighbourhood’s according to Time Out magazine. Towards the end of 2025, the magazine named 39 of the hippest pockets in a number of cities in the world, including neighbourhoods Jimbocho in Tokyo, Barra Funda in Sao Paolo, and Ménilmontant in Paris.

Securing 24th place on this list was North Melbourne, located just 2kms north-west of the CBD. With a median property price of $900,000, Time Out sites North Melbourne’s diverse mix of restaurants and cuisines, the buzzing strip that is Errol Street, and thriving cultural scene as its shining lights.

According to Time Out, the perfect day in North Melbourne: “If the sun is shining, grab a coffee and sweet treat from Bread Club or Auction Rooms and settle in for a spot of people-watching on the nature strip running through the middle of Errol Street. Go crate digging at Heartland Records, before wandering through the stalls at Queen Victoria Market, For dinner, head to the Courthouse Hotel for British-inspired pub fare, then finish with a nightcap at Bear’s Wine Bar or Prudence.”

THE COLOURS BUYERS ARE RESPONDING TO IN 2026

Colour has always shaped mood, yet in today’s digital-first property market it can influence buyer perception before they even step through the door. In 2026, sellers are moving beyond stark gallery whites toward softer, layered tones that create emotional connection. These colour directions are emerging as subtle yet powerful tools for presentation and sale success.

Cool Whites

The era of icy, clinical white is fading, replaced by softer, cooler tones. Pantone’s 2026 Colour of the Year, Cloud Dancer, reflects this shift – a balanced hue that reads clean without feeling harsh. Applied across walls, ceilings and joinery, these tones create visual continuity while amplifying natural light. For sellers, it signals freshness and versatility, allowing furnishings and architectural details to take focus.

Layered Neutrals

Soft neutrals are emerging as a confident alternative to white. Shades like warm greige, sandy taupe and pale stone introduce dimension while maintaining broad appeal. Particularly effective for exterior schemes, cabinetry and key furniture pieces, they help homes feel grounded rather than blank. Subtle tonal variation creates visual interest while preserving the calm, cohesive atmosphere buyers respond to during inspections.

Earthy Browns

Earth-derived browns are returning as comfort-driven accents throughout the home. Rich cocoa, walnut and chestnut tones appear across sofas, timber furniture and layered textiles. Even smaller styling elements – cushions, throws or bedding – can soften a neutral scheme through these grounded shades. For buyers, earthy browns evoke stability and comfort, reinforcing the sense of home rather than showroom.

Butter Yellow

A standout in 2025 and continuing to resonate this year, butter yellow offers a gentle lift to interiors. Softer than traditional sunshine tones, it introduces warmth and optimism without overwhelming a space. Used on feature walls or styling details like side tables and artwork, it feels fresh yet refined. In light-filled homes, butter yellow enhances creativity and leaves buyers with a sense of personality and possibility.

CITY OF BANYULE

$1,130,000 HOUSES

MARCH QUARTER 2026

SPOTLIGHT SALE

Hiedelberg West

12A North Crescent

Perfectly positioned in a fastgrowing Heidelberg West pocket

PREPARING A HOME FOR SALE IS A BALANCING ACT BETWEEN INVESTMENT AND RETURN. WHILE MAJOR RENOVATIONS RARELY DELIVER FULL PAYBACK, A SERIES OF THOUGHTFUL COSMETIC UPDATES CAN DRAMATICALLY SHIFT BUYER PERCEPTION. HERE ARE SOME SMALL YET STRATEGIC IMPROVEMENTS AGENTS CONSISTENTLY SEE INFLUENCING RESULTS.

PRE-SALE FIXES THAT ADD VALUE

1. Refresh with the Right Off-White

Paint remains one of the most powerful pre-sale tools. A fresh coat in a warm, versatile off-white instantly brightens interiors, softens imperfections and creates a cohesive backdrop for styling. Rather than bold colour statements, buyers respond to calm neutrality that allows them to imagine their own furnishings. This relatively low-cost update can make rooms feel larger, cleaner and far more move-in ready.

2. Upgrade Lighting for Instant Impact

Outdated lighting can quietly date an otherwise appealing home. Replacing heavy pendants, mismatched fittings or harsh downlights with simple, contemporary fixtures modernises interiors instantly. Layered lighting – ambient, task and accent – enhances warmth and dimension. The result is a home that photographs beautifully and feels inviting during inspections, particularly in living and dining zones.

3. Repair the Details Buyers Notice

Minor maintenance issues rarely go unnoticed during inspections. Loose handles, chipped paint, cracked tiles or squeaking doors can signal neglect and distract from a home’s strengths. Addressing these small repairs communicates care and pride of ownership. Buyers often interpret well-maintained homes as lower risk purchases, making this step less about aesthetics and more about buyer confidence.

4. Rework Window Furnishings & Soft Finishes

Window treatments shape both light and mood. Heavy drapes or dated blinds can darken spaces, while sheer curtains or streamlined roller blinds maximise natural light. Complementing these updates with fresh cushions, throws or neutral bedding further refines presentation without excessive spending. Together, these subtle adjustments help interiors feel contemporary, cohesive and thoughtfully styled.

5. Tidy Outdoor Areas for a Strong First Impression

Outdoor presentation frames the entire viewing experience. Simple tasks – mowing lawns, trimming hedges, pressurecleaning paths and adding potted greenery – instantly lift street appeal. Even compact balconies or courtyards benefit from decluttering and minimal styling. A well-kept exterior signals lifestyle potential from the outset, encouraging buyers to step inside with positive expectations already in place.

The Design Details Sparking Competition in Melbourne

Melbourne buyers in 2026 are looking beyond square metres and bedroom counts, focusing instead on how a home feels to live in. In a market where emotional response often shapes decisions, lifestyle-driven design has become a powerful differentiator. These emerging trends are influencing inspections, styling and ultimately, buyer competition across the city.

Warm Minimalism takes Centre Stage

Cool, stark interiors are giving way to warm minimalism –a softer, more layered take on simplicity. Think textured timbers, creamy off-whites, muted stone and curved furniture forms that introduce comfort without clutter. Buyers are drawn to homes that feel calm yet inviting, where restraint is balanced with warmth. This approach allows spaces to appear deeply liveable during inspections.

Green Spaces that Elevate Living

Outdoor connections are no longer limited to a backyard. Buyers are responding strongly to homes that weave greenery into everyday living – from courtyard gardens and pocket lawns to balcony planter boxes, edible herb corners, trailing indoor plants and small-scale vertical gardens. Homes offering these nature-led moments often create emotional impact that lingers beyond the inspection.

Kitchens Designed for Gathering

The kitchen continues to evolve as a social anchor. Generous islands, organised storage and layered lighting support entertaining and daily routines, while natural materials reinforce warmth. Buyers are particularly responsive to designs that allow conversation to flow between kitchen, dining and living zones. This shift reflects growing demand for spaces that feel lived-in rather than staged.

Flexible Spaces for Hybrid Lifestyles

Adaptability remains a defining priority. Buyers increasingly seek rooms that can shift purpose – guest bedroom to workspace, second living room to teen retreat, garage space to creative studio. Sliding doors, joinery and thoughtful zoning allow homes to respond to changing needs without expanding footprint. Properties demonstrating this flexibility reassure buyers that their home can evolve alongside their lifestyle.

Lighting as Mood and Architecture

Lighting is emerging as both functional necessity and design statement. Sculptural pendants, wall sconces and concealed LED strips add depth while highlighting architectural features. Buyers notice homes where lighting layers create atmosphere from day to night. Wellconsidered lighting signals design maturity, helping spaces feel polished, modern and memorable in competitive market conditions.

Property Investment Update

MARCH 2026

Median Rent Per Week

$580

Rental Yield

3.2%

Melbourne’s property investment market is entering a renewed phase of confidence and opportunity. Supported by persistently low vacancy rates, steady rental demand, and tightening supply, the fundamentals continue to favour investors - particularly those seeking long-term growth.

For investors chasing stability and future upside, Melbourne is once again shaping up as a market worth watching closely.

Interest

piques in Melbourne as an investment hub

Melbourne’s decline in median house and unit prices over recent years has transformed the city into one of Australia’s best-value opportunities for property investors. A Herald Sun article from March highlighted data from property advisory firm Oliver Hume, suggesting transaction volumes could rise by as much as 20 per cent over the next year as both new and seasoned investors pursue value across the city.

“Melbourne’s been in the doldrums for two or three years now, sitting at 15-year lows in terms of transaction volumes, but demand and pricing are improving,” said Matt Bell, Chief Economist at Oliver Hume to the Herald Sun. “We’re confident the fundamentals underlying Melbourne are strong, with elevated pent-up demand.”

Buyer’s agent and chair of the Property Investment Professionals of Australia (PIPA), Cate Bakos, also pointed to growing investor interest. “There’s no doubt Melbourne currently represents strong value in the national property landscape,” she said. “In fact, over the past year I’ve received more interstate enquiries than I had in several years prior.”

Low vacancy rates prove a positive for investors

Vacancy rates across Australia are sitting below 2%, with Melbourne currently recording figures between 1.6% and 1.8%. This tight rental market has been driven by a number of factors including strong population growth and the return of international students.

According to reporting from the Australian Associated Press (AAP), investor lending has surged 64% from the lows seen in 2023. “On top of that, home prices have continued to rise, meaning that the share of investor sales recording a profit has been the highest in at least a decade,” said Angus Moore, senior economist at REA Group.

While Melbourne’s price growth has trailed cities like Adelaide and Brisbane, investor enquiries have steadily increased throughout 2025 and into 2026. Although low vacancy rates can make it more challenging for renters, they present a clear advantage for investors, supporting strong rental returns.

Melbourne’s top investment hotspots revealed A notable trend emerging from recent reporting in the Australian Property Investor magazine is the strength of family-oriented suburbs when it comes to property investment in Melbourne

Established areas - where long-term owners are less likely to sell during downturns - dominate the list of top investment picks across greater Melbourne. Suburbs around Frankston in the city’s south feature prominently, including Seaford, Langwarrin, Sandhurst, and Cranbourne North. Other areas highlighted include Boronia, Greenvale, and Taylors Lakes.

“Melbourne is emerging as my top pick for the city likely to move towards the strongest market, based on its relative value and leading population growth,” said Steve Douglas, Executive Chairman of SMATS Group. “Melbourne offers buyers the best value and opportunity among the capital cities - particularly when purchasing quality housing stock.”

Melbourne a standout for long-term investors

A recent article in the Australian Financial Review places Melbourne near the top of the capital city rankings for long-term property investment. While recent growth has lagged behind other cities, the city’s underlying economic strength - combined with major infrastructure projects such as the Metro Tunnel and Suburban Rail Loopsignals strong long-term potential.

“I like Melbourne for the very long term - 10 to 15 years,” said Ben Kingsley, President of the Property

The report also noted that while investor activity has been somewhat subdued, this has not significantly driven rental growth. “There’s no real evidence in Victoria or Melbourne that reduced investment activity has caused a blowout in rental growth,” said Tim Lawless, Research Director at Cotality. “In fact, rental outcomes have been relatively moderate despite lower investor participation.”

Suburbs with the highest median rent

Eaglemont

Heidelberg

Heidelberg Heights

Heidelberg West

Ivanhoe

Ivanhoe East

$950

$640

$580

$583

$770

$820 Lower

Heidelberg West

Ivanhoe East

Yallambie

$650

Yallambie

Investment Council of Victoria. “The current market is not representative of the economic engine that is Melbourne.”

What the New Victorian Rental Laws Mean for You

Victoria is introducing major changes to rental laws from 25 November 2025 (or earlier if proclaimed).

These reforms are designed to create a fairer, safer and more stable rental market — for both renters and rental providers (landlords).

At Woodards, we want to make sure our clients and communities understand what’s changing and how to prepare.

What’s Changing

• No-fault evictions banned Rental Providers will no longer be able to end a tenancy without a valid reason once the first fixed-term lease expires. Acceptable reasons include moving in, selling the property with vacant possession or major renovations — and evidence will be required. In short, Rental Providers will not be able to end a tenancy simply because a fixed term has expired.

• Rental bidding banned

Agents and Rental Providers cannot advertise rent ranges or accept offers above the listed price. Rent must be fixed and transparent. This represents quite a change as renters regularly make offers above asking price in tight markets, which can no longer be accepted under this reform.

• 90-day notice periods

Notice for rent increases or to vacate will increase from 60 to 90 days, giving renters more time to plan.

• Minimum property standards before advertising Properties must meet all 15 minimum standards before they’re listed for rent, not after Renters move in. This will mean that Rental Providers risk fines of up to $12,000 for simply advertising a property that fails to meet the requirements.

• Annual smoke alarm checks

A professional smoke alarm safety check must be completed every 12 months, even for properties that were leased before 2021.

• Standardised rental application form and privacy rules

A new statewide application form was introduced on 31 March 2026.

• Stricter rent increase scrutiny

Consumer Affairs Victoria (CAV) and VCAT will have more power to review and prevent excessive rent increases.

• Higher penalties

Penalties for breaches — such as underquoting, rental bidding or advertising non-compliant properties — will increase to up to approximately $47,000 per offence.

What Will Also Come Later

• Energy efficiency upgrades, phased in 2025–2027 More changes to come, including energy-efficient heating, cooling and hot water system standards, draft proofing and insulation to name a few. These will roll out through 2026/27.

Why These Changes Matter

For Renters:

• More stability, no more “end of lease without reason”

• More time to budget and plan (90-day notices)

• Safer, better-quality homes from day one

• Clearer and fairer application processes

For Rental Providers:

• Greater responsibility to ensure compliance

• No offers above advertising price suggests Rental Providers should higher target prices early in campaigns to avoid missing out on maximum returns

• Need to plan earlier for rent reviews and lease renewals

• Advertising a non-compliant property may result in fines for both the Rental Providers and the managing agent.

What Rental Providers Should Do Now

3 Review your property, does it already meet minimum standards?

3 Plan lease renewals and rent reviews at least 120 days before the lease ends.

3 Budget for smoke alarm checks and maintenance.

3 Talk to your property manager about insulation, heating and energy upgrades.

3 Keep records, transparency and documentation will matter more than ever.

What Renters Should Know

3 You cannot be asked to offer more than the listed rent.

3 You must receive at least 90 days’ notice for rent increases or if asked to vacate (unless there is serious misconduct).

3 You have the right to a safe, functional home that meets minimum standards before you move in.

3 If you have a dispute, RDRV and then VCAT will be available to help in most cases.

How Woodards Will Support You

At Woodards, we are already preparing for these changes. We will:

• Update our systems to use the new standard application form and privacy requirements

• Educate Rental Providers about their rights and responsibilities

• Ensure our team meets all training and professional development requirements

• Support our Rental Providers to plan ahead, not react after the deadline.

Change can be challenging but it’s also an opportunity for better, fairer rentals across Victoria. If you have any questions, our team is here to help guide you through it.

Heidelberg Heights | 1/117 DOUGHARTY ROAD

$640,000 3 1 1

January 2026

Heidelberg Heights | 1/13

Heidelberg West | 6 WAUI STREET

$1,025,000 2 1 1 January 2026

Bundoora | 12/121 GRANGE BOULEVARD

$493,500 2 1 1 February 2026

RECENT SALES

Heidelberg West | 12A NORTH CRESCENT

$780,000 3 1 4

Febuary 2026

$753,000 4 2 2 March 2026

Point Cook | 64 REGAL ROAD

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