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VISUAL MERC HANDISER DESIGN COMMUNICATOR HANDCRAFTS ARTIST

HWAWON OH call me, WONA! QUALIFIC AT ION SUMMERY 5 years work experience as a Visual Merchandiser 2 years consulting experience as a Visual Brand Consultant Practical experience of the Retail Design in Asian Countries Knowledge about the Fashion Industry in Europe Strong skills of Hand Crafting Expert user of Adobe Creative Suite & Microsoft Office Hard Worker with the sense of balance between work & life Quick Learner with responsibility -

PROFESSION AL EXPERIENCE Dec. 2013 - Jan. 2014

Milan, Italy

RASI SHOWROOM

EDUCATION & TRANING Sep. 2012 - Jul. 2013

Milan, Italy

DOMUS ACADEMY

Visual Artist / Freelancer

MASTER in

Season Installation with Handcrafts

Fashion Styling & Visual Merchandising

Mar. 2010 - Feb. 2012

Seoul, Korea

HANYANG UNIV. DESIGN MANAGEMENT CENTER Designer & Consultant / Technical Post Manage BI manual Complete BI Application System Consult publications & advertising

Distinction Grade Collaborated with ISSEY MIYAKE / PATRIZIA PEPE ALTREFORME / GQ / 10 CORSO COMO CHANTECLER Selected for Salone del Mobile 2013 Dec. 2003 - Nov. 2004

Seoul, Korea

GNCO Co.,Ltd Feb. 2010 - Oct. 2011

Seoul, Korea

EULJIRO 4-GA EXIT 7 Product Designer / VMD / Owner Season VMD for Eyewear Space ALO Manage Project ‘Self Organizing Unit’ Participated in DMY Berlin 2011

VM & Marketing Assistant / Intern Assist VM & PR for fashion brand N’GENE & Thursday Island Season DP / Stock Management Advertising & PR Plan / Look-book Mar. 2001 - Feb. 2005

Seoul, Korea

HANYANG UNIVERSITY

PERSONAL INFO KOREAN . FEMALE

+39 388 390 3970 oh.a.planet@gmail.com SKYPE - hwawona5 Via Giuseppe Longhi 6

Jan. 2005 - Feb. 2010

Seoul, Korea

LOTTE SHOPPING Co.,Ltd

B.S. in Clothing & Textile GPA 4.11 / 4.5

STORE DESIGN & VM TEAM Designer / VM Assistant Manager Design for new discount store & RN VM / Way Finding Sign / Graphic / ISP Season Display & Event Promotions Manage VM for ToysRus in Korea Experienced more than 10 stores opening in Asia (Korea/China/Vietnam)

SKILL KOREAN . ENGLISH . ITALIAN . CHINESE ADOBE CREATIVE SUITE.CAD.MS OFFICE HANDCRAFTS .TAILORING.PAPER POP-UP

20137 MILANO, ITALIA

I hereby give authorization to use of my personal data in compliance with the Italian Legislative Decree on privacy n. 196/2003


this PORTFOLIO contains

8

CONTENTS

1 THE ART OF PAPER VISUAL STORYTELLING for CHANTECLER

2 YOUR PATRIZIA PEPE XMAS 3 DESIGNING ALTREFORME

YOU KNOW WHO YOU ARE 6 VISUAL INTERVIEW

SELF ORGANIZING UNIT 7

4 FLOWER PLEASE LAUNCHING STRATEGY for PLEATS PLEASE

5 MILAN DREAMING OF SHANGHAI STORE LAUNCHING STRATEGY for 10 CORSO COMO

ART INSTALLATION 8 Season VM for RASI SHOWROOM


THE ART OF PAPER Visual Storytelling for

1


VISUAL MERCHANDISING

C ATA LO G U E S

La Dolce Vita a Capri

This project suggests new design options in the field of merchandising by devising effective visual storytelling methods using pop-up book art techniques. Using the brand’s own story and heritage as the main topic, this project proposes a creative paper pop-up decoration in visual merchandising communication way for high jewelry brand, Chantecler. PAPER ART POP-UP BOOK TECHNIQUES CRAFTSMENSHIP Contents > Catalogues > Window installation for Christmas season Final Project l July, 2013


THE ART OF PAPER Visual Storytelling C ATA LO G U E S

C ATA LO G U E S

BOOK I

BOOK II

La Dolce Vita a Capri

Le er om Chantecler

> Storytelling . Focus on Chantecler’s regional identity – Capri Island

> Storytelling . Focus on Chantecler’s iconic product, Campanella

> Visual style . Illustration inspired by Capri traditional tile drawing

> Visual style . Inspired Capri’s tile drawing, different style from Capri book

> Way to show . Film a short video like campaign for online . Display at the boutique in order to customer can touch it

> Way to show . Display at the boutique in order to customer can touch it . Give away Card


VISUAL MERCHANDISING

C ATA LO G U E S

La Dolce Vita a Capri

S H OW W I N D OW

Campanella om Heaven Combine the story of traditional Christmasy mood and Chantecler identity All elements can be installed in pop up technique ( from 2D > 3D ) .

Cozy warm Christmas Eve, Well decorated tree and the gift boxes.. Suddenly, the Campanella is coming through the ceiling. Final Project l July, 2013


THE ART OF PAPER Visual Storytelling S H OW W I N D OW

Campanella om Heaven

Dividing the scene horizontally into 3 sections. Background is wall panel with French moldings. Using thin and delicate paper, tree needs many different layers to get its shape. Gift boxes include pop up object cards with product. All props are white paper with little part of gold touch in order to give more Christmas mood.


VISUAL MERCHANDISING

C ATA LO G U E S

La Dolce Vita a Capri

DOM OMUS USS ACA AC DEM DEMY Y

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One romantic day in Capri Island..


VISUAL MERCHANDISING

C ATA LO G U E S

La Dolce Vita a Capri

Hand Drawing Popup Book

Present as a short film

DOMUS DO DOM DOMU US AC ACA A CA C ADEMY AD DEM DEM MY

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C ATA LO G U E S

Letter from Chantecler


SHOW WINDOW

Campanella from Heaven


VISUAL MERCHANDISING

DOMUS DO DOM O USS AC OM ACA CA ADE DEM D EM MY

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SHOW WINDOW

Campanella from Heaven

HOW IT WORKS,

All elements can be FOLDED This process makes DELIVERY EASIER & COST LOWER of course, It’s BEAUTIFUL

deliver

install

ready to show


VISUAL MERCHANDISING

DOMUS DOM US ACA ACADEM AC D Y DE DEM

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your PATRIZIA PEPE

xmas

WINDOW DECORATION

2


VISUAL MERCHANDISING

CONCEPT

Twisted

For Christmas Window Installation of Patrizia Pepe, this project came up with a concept called ‘TWISTED’. The 3 main keyword : ROCK-CHICK SOPHISTICATED CHRISTMAS These keywords are with a different artistic approach to each of its elements. The wild, glamour and unconventional rock-chick attitude ; the elegance, minimalism and feminine touch, everything combined with the classic traditional Christmas dinner in a palace / home with a long table and the whole family member gathered together. Wor o ks kshhopp l De Dece cemb mber err, 20 2012 12


your PATRIZIA PEPE

xmas S H OW W I N D OW

Your Pat izia Pepe Christ as shape made out of metal steel bar The informal order / organized chaos situation for the windows, mixed with the minimal colour palette with hints of gold as an accent of Christmas. A hybrid of rustic and sophisticated atmosphere with various elements and materials to create the whole setting for the window. The part of materials, the plexyglass with a transparent-reflective UV printed film is applied to convey the image of being inside a home / an apartment with French-style molding combined with a scratchedrustic wallpaper printed on the surface as part of the graphic. Contemporary chandelier with a triangle

and light pink LED light source replacing the conventional chandelier shape as part of the twisted concept. The vintage-antique throne chair is included as a furniture, placed in a some kind of informal order setting with various kinds of light-pinkwigged mannequin in different positions. Meanwhile for the properties, carpet and table-runner, vase with dry white flower are put, and also ‘menu-shaped’ price and product list display inside the window. All of these, assembled together within the window of the shop into a scene which convey the concept and mood of rock-chick attitude , sophisticated and Christmas.


VISUAL MERCHANDISING

CONCEPT

Twisted

DOM OMUS O US ACA CADEM CA DEM MY l

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VISUAL MERCHANDISING

CONCEPT

Twisted

infor al order + minimal colour scheme

r stic at osphere x sophisticated

rock-chic a it de

sophisticated

wild . glamour rebelious . unconventional

DOM DOMUS OM O MUS US ACA AC A CADE CA DEM EM MY l

various elements & materials

christmas

minimal . elegant elemental . at osphere feminine . harmonious colours . dinner . gathering

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SHOW WINDOW

Your Pat izia Pepe Christ as


VISUAL MERCHANDISING

DOMUS U ACA AC DEMY Yl

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SHOW WINDOW

Your Pat izia Pepe Christ as


VISUAL MERCHANDISING

2 pieces of background panel in 5mm plexyglass with transparent reflective film finish UV printing ;hung to the ceiling with 3mm diameter metal rod.

The vintage antique throne chair in velvet burn-out fabric and monogram pattern ; some parts in painted gold finish.

The vintage antique table cut-half in MDF painted white lacquered matte finish, with gold painted lining and laser cut pattern with structure supporting side panel for table in MDF painted white lacquered matte finish.

The chandelier in steel bar 20mm x 20mm profile 600 mm length each side with natural finish ; with RGB LED light pink ; hung to the ceiling with 3mm diameter metal rod.

PROPERTIES & M AT E R I A L INDICATION

The tree branch as candle holder put above the fake fur.

The fake fur put on the table.

The mannequins in white 5 tree branches and 3 white with pink dyed wig ; various flowers put inside the glass positions. vase.

DOMUS DOM US ACA AC CADEM D MY l

The menu book as product and price reference displayed put above the table.

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VISUAL MERCHANDISING

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ING N G I S E D RME A LT R E F O d

S Dreams Fair f or

tan

2013 el Mobile Salone d

3


VISUAL MERCHANDISING

The starting point to develop the project for Altreforme fair stand at Salone del Mobile 2013, is their new ‘DREAM COLLECTION’. The main purpose is to plan an installation consistent with the brand DNA and able to show the products in a funny but well-neated way. The concept of the project - taking inspiration from Alice in Wonderland as main example of ‘dream’ – is to create a sort of independent worlds inside the same common core in order to feel the distance and the connection between the different coexisting lines. Always playing with the color palette, big steps covered by carpets and painted backgrounds permit to clearly perceive the several linked settings. Worrks k ho h p l Fe Febr br aarr , 20013


ING N G I S E D RME A LT R E F O d

S Dreams Fair

tan

However, to attract people inside the stand, that is closed just by two white fabric seethrough walls with the Altreforme logo and spot lights inside, the optical main entrance is designed in the shape of a cone with an inclined white ceiling as a sort of eye catching ‘RABBIT HOLE’ that can bring the customers to the only real closed space of the installation dedicated to the custom made ‘SARTORIA’ line. Inside this more private room, characterized by trompel’oeil drawings on the walls who suggests to a TAILOR’S SHOP, the customer can appreciate the different finishes and the customization techniques that the company provides.

Selected for Salone del Mobile 2013


VISUAL MERCHANDISING

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VISUAL MERCHANDISING

DO D DOM OM MUS US A AC ACA CA ADEM DEM DEMY DEM MY l

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L AYO U T & P L A N

Dreams Fair Stand


VISUAL MERCHANDISING

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VISUAL MERCH

PL AN

r Stand

MDF wall (20cm thick) Transparent Polyester White Fabric wall with Light inside (20cm thick) MDF wall with Sticker decorations (8cm thick) Backlit laser cut Black Aluminium panel Black carpet White carpet Red carpet Striped B&W carpet

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MA iinn Fa MA Fash shio shio ionn St St lin ing & Vi Visu sual al Mer erch chan chan andi dising ng Wor ork


ANDISING

sho hop op l Fe Febbr br aarr , 20 2 13

Public / Eye-catching / Funny

Private / Custom-Made Atmosphere

Black Backlit


PERSPECTIVE

Dreams Fair Stand


VISUAL MERCHANDISING

Salone del Mobile 2013

2

1

4

DO US DOM U ACA ADEM DEMY Yl

3

5 Necklace for Staff

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4


BRAND COMMUN

SUMMARY

Analysis & Brief

The main goal of this workshop is to create awareness for brand-new fragrance and to make it relatable to the public. The product promotion strategy is to create experiences that offer PLEASURE.JOY.CURIOSITY for the product. The main communication tool to be used in various public events is the FLOWER. As this flower is present in both the packaging and the points of sale, it immediately creates a connection inside the consumer’s mind that goes from the enjoyment of the experience to the actual product. These flowers will be present in the main areas of major cities, as well as in the most popular resorts during the vacation period. Works ork ho h p l Octo tobe ber,r 2012


This will be combined with more traditional strategies such as television, magazine and street advertisement, to create a full circle of communication. Another strategy to be used and experienced by the main consumer is a thorough training of shop assistants, making sure that they also feel involved with the fragrance and motivated to sell it. Contents > Analysis & Brief > Promotional Events > Advertising Plan > Sales Plan


BRAND COMMUNICATION

SUMMARY

Analysis & Brief

- Use same motif throughout all activities - Give the motivation of purchase in every stages - Secure both main & potential target customers by providing various experiences

Strengths

Weaknesses

Opportunities

Threats

The fresh & sweet fragrance can be appreciated by both girls and women

The Issey Miyake brand is not well-known in Italy

Ease to communicate the correct brand identity since the brand is not well-known

The bottle is difficult to understand if not familiar with Issey Miyake fashion

The perfume is good matched with summer

The packaging seems very fresh and young, so older women may perceive it as a product not geared towards them

The Baobao shape of the bottle will attract consumers through curiosity

The bottle mixes to many fashion references, which complicates communiction The name is not easy to pronounce by the italians The youth-oriented packaging is not consistent with the price

DOMUS ACADEM ACA CADEM DEMY EM MY l

There is currently a small range of Issey Miyake fragrances, so a new one will be interesting for consumers

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PROMOTIONAL EVENTS

Event for Press

- WHERE

- WHEN

MUSEO DEL NOVECENTO SALA FONTANA Open space with cit view / Connection with ar / Independent access THE STARTING MOMENT OF PROMOTION

TRY the application

TRY the application

SMELL the perfum

EAT

DISCOVER fashion references

ENTER into the dancing experience DISCOVER fragrance


BRAND COMMU

PROMOTIONAL EVENTS

Event for Public

ENTERTANING S MM SU M ERR KIC ICKK OFF EVENT PAVILION

FLOWER IN PUBBLICC EVEENT PU SQUARES QUARE

Facebook Page . DJ . Panel Photos . Drinks . Food

When the consumer goes to the perfumery and makes a purchase, they can enter in a contest for the chance to win additional Pleats Please product.

August & Events every Saturday of the month

D USS ACA DOM ACADEM DEMY DEM Yl

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ADVERTISIN G PL AN

Media & Street

TELEVISION & MAGAZINE

MASS-TRANSIT IN CITIES

Satelite Television / Open channels / 20:30-23:30

Main Lines / Important trasfer stations Line crossing highly visited areas

Le iene

All channels Sports channels for Christmas campaign

Evening programing

Movies & Newscasts Primetime programs


BRAND COMMUNICATION

SALES PL AN

VMD & Traning

INTERACTIVE SOLUTION

TRANING FOR BAs

White plasterboard wall with triangular surface

Interactive table

Engaging system for crowded places that can transform a walk in a new experience in order to discover the product

DOMUS ACADEMY l

MA iin Fashio hionn Ma Mana nage geme mentt & FFas ashhi hion ion SStt ling liling & VViisisua isua uall Me Merccha Merc handi ndisisin nd ing Wo ing Workkshhopp l Oc Octo Oct tobe tobe ber,r, 2012


5


BRAND COMMUNICATION

SUMMARY

Analysis & Brief

Partnering with Trendy International Group, 10 Corso Como is opening in a new market: China, with its first store in Shanghai. In order to create brand awareness and to promote the 10 Corso Como opening, we decided to develop a communication strategy based on the concept, CULTURAL EXPERIENCE mixing elements of both the Italian and Chinese cultures. Through a pop-up store, Chinese consumers will have the opportunity to meet 10 Corso Como in a special environment. Developing limited edition products, cobranding with emerging Chinese designers and a limited edition mahjong game, 10 Corso Como will promote its spirit and soul by directing 30% of the proceeds to the China Soong Ching Ling Foundation. rksh kkssho hop l O Occto tobe ber,r, 201 ber 0122


The opening event will take place the 6th of September and will incorporate the same concept of Cultural experience. Taking into consideration Shanghai Festive days, communication activities are planned for the rest of the year as well, to reinforce 10 Corso Como’s brand awareness.

Contents > Analysis & Brief > Pop-up Store Plan > Launch Event Plan - Press & VIP kit


BRAND COMMUNICATION

SUMMARY

Analysis & Brief

MIL AN - TOKYO - SEOUL - NEXT

eople mix and choose, following an independent point of view: their own. I think more and more today there are two ways to enjoy shopping: the first is the discovery, the feeling of searching and finding, and shopping with the eyes too, using all the senses and enjoying the moment what I call the slow shopping experience. ‌‌..It is more about the possibility to create a browsing itinerary, where everything happens inside, and people can walk around and discover new things, listen to music, have a glass of prosecco, find a pair of shoe.. .......These stores are all built on my growing interest for sharing and communicating and mixing different cultures a pleasure that makes the expansion more than a business venture for me, more than simple pride in this growth. INTERVIEW MAG, Jan.2013

Multifunctional philosophy allows to present a unique blend of art, music, design, cuisine and culture from around the world to the world.

a Union of culture & commerce

Slow Shopping

Collaboration savvy

Same concept, but slight variations in lifestyle offerings

Concept store supporting high fashion as well as new, local designers and niche items

l MA MA in FFaaash shio shi sh ion M ion Maaana naggeement na nt & Fas ashhiioonn St liling ash ng & Visisua ual Me Merc rcha hand ndisisiinng Wo Workshhop op l Oc Octo tobe ber,r 2012 012


L AN - TOKYO - SEOUL - NEXT

Union of & commerce

laboration savvy

MIL AN - TOKYO - SEOUL - NEXT

eople mix and choose, following an independent point of view: their own. I think more and more today there are two ways to enjoy shopping: the first is the discovery, the feeling of searching and finding, and shopping with the eyes too, using all the senses and enjoying the moment what I call the slow shopping experience. ……..It is more about the possibility to create a browsing itinerary, where everything happens inside, and people can walk around and discover new things, listen to music, have a glass of prosecco, find a pair of shoe.. .......These stores are all built on my growing interest for sharing and communicating and mixing different cultures a pleasure that makes the expansion more than a business venture for me, more than simple pride in this growth. INTERVIEW MAG, Jan.2013

Slow Shopping Same concept, but slight variations in lifestyle offerings

Concept store supporting high fashion as well as new, local designers and niche items

77% decide 38% suscep

for pro

21% stick to

Chinese luxury spending was forecast to exceed $11.5bn by 2015. In 2011, Chinese consumers spent $15.6bn on luxury goods.

In 2010, 63 milion of Chinese used the online social netwok in Chinese version, Weibo. But in 2012, the number of users for this network are 200 million. Just only 2 years, the number were extreamly increasing almost 3 times.

In 2011, 390 were opene Specifically ar rare right now opening in com The Shangh rary Art Mu opened last O very successf nment is beg these type of nitely an up c

page views of “

In my spare time, I’d rather do somthing of value for society than to make more money

262,717 2 5,962,002 1

ZZCW - In poisonous foodstuff rep


BRAND COMMUNICATION

SUMMARY

Analysis & Brief

MIL AN - TOKYO - SEOUL - NEXT

SLOW SHOPPING

n the store ible motion original idea

new museums d in China. t museums are w, but many are ming years. ai Contemposeum was just October and is ul. The governning to fund projects; defioming trend.

ZZCW”website

nd half - 2011 st half - 2012

formation on and harmful orts in China

CULTURAL EFFECT

EMOTION

CO-BRANDING

10 corso como pop-up

mahjong paper-art emerging designer

aperitivo LUXURY LIFE STYLE

ONLINE BUZZ

CHARITY

ART

PAY for SAFETY

CHARITY Soong China Ling Foundation - 30% CULTURAL EFFECT Magazines with City Guide Book

LOGO Pattern play Store design ONLINE BUZZ Weibo & Youku + Magazine CULTURAL EFFECT Aperitivo + Mahjong CO-BRANDING 1 well-know designer 3 Chinese emersing designers

ONLINE BUZZ Weibo Main nC Communication omm m unicat uni nicat cation ion Channel Ch CULTURAL EFFECT Press & VIP KIT Pop-up Book ONLINE BUZZ Weibo on the well CO-BRANDING Special Exhibitions

More than an 130,000 130 000 brands are active on Weibo. “Currently is the platform that better lend itself to putting in a direct relation brands and consumers in China, creating deeper and stronger connections, and this is what consumers want and need right now.”

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POP-UP STORE

Operating Plan

On & Offline

Magazine articles

Weibo & Youku

10 Corso Como message, what is it? Soon opening, in the meanwhile live the CULTURAL EXPERIENCE in the pop up store!

Teaser video campaign To create curiosity, don’t show the whole picture, just details. The message: “Something special is coming…”

Bar & Aperitivo with Mahjong 2 weeks before Launch Event Huaihai Road

Exhibition of Co-branding & Charity Products

2 weeks before Launch Event F u d o n g Art district Xin tien di Nanging Road

Bar & Café


BRAND COMMUNICATION

L AUNC H EVENT

Summary Opening day PM 4:00

Event Decoration

10 Corso como Shanghai store

Red Carpet

Ribbon cutting ceremony DJ set

Catering

Co-branding

Mahjong Charity

Press & Journalists & Power bloggers PRESS KIT

Digital Invitation & Pap e r I nv i t at i o n Home fragrance &

INTRODUCTION P O P - U P BO O K

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POP-UP BOOK

Press Kit

his pop-up book is designed to introduce 10 Corso como to Chinese customers. The suggestion of using this book is, 1. Distribute this book with press kit before opening 2. Display this book in the book store after opening


BRAND COMMUNICATION

DOMUS ACA CA ADEM DEMY MY l

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V I S U A L INTERVIEW

6


STYLING

CONCEPT

Inspirations

This project is been developed around the concept of mixing the documentar y photos to fashion editorial and come up with very unique and different also creative mind photos to describing real story of character who, are not models, regular people who love, live and enjoy the creative industry and we try to describing who are they trough their belonging their props which are the signature of them in the unusual way. For the outfit we inspired by Asian spring 2013 trend, and all are in white colour and the mood of looseness, silhouette is slightly oversized and trouser are baggy and pleated. We chose the white colour for all character because we want them to pop and stand out from their props and the whole background. Wor o kshop ks l Jaanuar ks arr , 20113


Regarding the character, they are from different fields. Stefano Cardini, University professor and architecture, Susana Ausoni the face of MTV ‘stylist also she is the owner of My Room vintage store, Gigi & Antonio as a couple, they are creative director and programer. Also, Valentina Fontana the managing director at furniture company, Altreforme. Last but not least Olivia Lunghi, the champion of competitor among the pets, she is well trained, friendly and smart dog. This photo shooting is designed to propose at Hunger Magazine. Hunger’s role is to make readers feel great about their lives and to give them, in this issue, a balance of fun and fashion and compassion and support.


STYLING

CONCEPT

Inspirations

Inspire by documentar photos (photo by Huang Qing un) Show how the hung creative people represent themselves

ex ression angles essentialit

characters of creative people

order of belongings

locations

pose & color Asian lines

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STYLING

DOMUS DO DOM OM MUS US ACA ACADEM ADEM DEM MY l

MA in Fa MA Fash shio ion St St lin ing & Visu Visu Vi sual al M Mer errch chan and ndi dising ssiing ng Work orks or ksho hop l Jaannua uar , 2013 20013


STYLING

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STYLING

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MA iinn Fa MA Fash shi hio ion St St lin ing & Visu VViisu sual al M Mer errch chand anndi disising ing ng W Woor orksh ork kkssho hop l Jaannnua uaar , 2013 20013


STYLING

DOMUS DO DOM OMUS US ACA ACA ADEM EMY MY l

MA in Fa MA Fash shio ion St ion St lin ing & VViisu suaall M Mer erch er chan and nddiising ssiing ng Woorrks kshhoop l Jan ksh anua uar , 2013 20013


7


HANDCRAFTS

EuljljljiriroEu o-sa saaga g EEXI XITT 7 l 220111 ~


7


HANDCRAFTS

Euljiro-saga EEXI XITT 7 l 20111 ~


7


HANDCRAFTS

Euljliro-saga g EXI XITT 7 l 20 201111 ~


7


HANDCRAFTS

Euljiro-saga g EXI X T 7 l 200111 ~


EXHIBITION DMY 2011

7


HANDC

Euljiro-saga EXI XITT 7 l 2011 ~


ART

INSTALLATION


HANDCRAFTS


HANDCRAFTS

st dio i W WON NA l Dec ecem mbe ber,r, 20133


HANDCRAFTS

st dioo WONA st ONA l Deccem ON mbe ber,r,r 200113


HANDCRAFTS

This installation is created to display one big jellyfish object that already existed in the showroom. Actually, nobody knows it is jellyfish or mushroom. To make more unusual mood, I made planets, nets and tiny mushroom forest by using fabric, wire and natual felt. in tertiary colors. When people visit the showroom, they are already invited this mistery forest.

st dio i W WON NA l Dec ecem mbe ber,r, 20133


I would like to MAKE new version of the PORTFOLIO with YOU.! LET ME BE YOUR COLLEAGUE


Wona Hwawon Oh