Becoming an Authority Expert in Your Niche

by Raimonda Jankunaite

Establishing yourself as an authority is probably the fastest way to creating your own lane in your industry. Elevating your personal brand to exude authority and trust requires some strategic planning and action. In today’s competitive environment, it is more important than ever to have a personal brand that stands out from the rest and helps you position yourself as the go-to expert. So what does it take?

1. Carve out your niche

If you desire to establish yourself in your industry as the go-to expert, you first need to define your niche. What industry do you want to work in? Let’s say you are a health coach, although you are a coaching professional, it doesn’t mean your audience will be other coaches.

The health sector is vast, so you may want to define a bit further to carve out your distinct lane in this industry. Maybe that’s working with new moms, or serving professionals who working in the banking industry to get fit and healthy. Or maybe you support families with health and nutrition. By being much more specific in who you serve, and how and why you carve out your own niche in your industry it becomes much easier to create relevant marketing, and messaging and reach your target audience

Experts who define their niche get to enjoy more referrals, higher consulting fees, clarity in their messaging and bigger results

I know this is particularly hard for those who are multi-passionate individuals, but I encourage you to try finding your lane and sticking to it for at least 6 months so you can see how it impacts your business

2. Enhance Your Online Presence

In today's digital world, your online presence serve as the shop window through which potential client get to peek in and decide if they want to work wit you. This is the best tool. to help you position your personal brand and build trust and authority. Before your potential client visits your website, they are more likely to visit your social media and see what your online presence is like and what you share.

So spend some time creating a polished personal brand on social media that reflects who you are, and make sure all the links are working You can make use of pinned post features to bring forth the most important content such as your introduction posts or recent media features

I personally love doing my online presence audit and seeing what is still relevant and what no longer serves me Removing any old photos, and expired links, and updating my bio and cover images

I always encourage people totake care of their online presence and don’t neglect posting and engaging with people on there, because this helps you build your community, credibility, trust and position yourself as an authority Remeber even if your engagement is low, the right people will always find you and those who are interested in working with oyu are probably silently watching you and making up their mind if they want to work with you

3. Build Your Thought Leadership

I always say that there is something invisible that happens when you start building your thought leadership and personal brand, suddenly people start to sit up and listen and refer to you as a rce or expert The key is to stay n building your thought leadership you build thought leadership? Well, understand what is your area of Once you are very clear about your niche, t writing articles about it and publishing ur blog, Medium, and LinkedIn and m to the media t a podcast and record regular episodes opic you are passionate about You can ops and invite your audience to be part n write regular social media content and rself as the go-to source of expertise ourage my clients to choose the type of t they are most comfortable with, that nd they can stick to doing regularly. It is w much great content you can and repurpose if you comitt to one long content piece a week, then you can d split it up into various other pieces of ial media posts,

4. Use Your Voice for Public Speaking

I believe that public speaking offers an incredible opportunity to establish your authority and share your knowledge with a wider audience. Whether through speaking engagements, workshops, or webinars, these avenues enable you to showcase your expertise, connect with potential clients, and broaden your reach whilst establishing you as the go-to expert.

Through the power of public speaking, not only do you get the opportunity to reach a new audience, but it also helps you position yourself as an authority I have been speaking on stage for over 10 years and have over 600 hours of speaking, and it has been by far the most impactful way to establish myself as an expert I often get called to speak at various events and give interviews on podcasts and my webinars are still being watched years after it has been recorded

I often have clients approach me as a result of seeing me speak on stage or hearing my podcast interview and it has become one of my favourite ways to share my knowledge I believe that for anyone who wants to establish themselves as an expert, speaking is one of the most important skills you can master to grow your authority and build your thought leadership

5. Embrace Continuous Growth

Establishing yourself as an authority and the go-to expert is not a finite accomplishment but an ongoing journey of evolution. I always believed in on-going personal development and in today’s fastpaced environment, I believe that any thought leader must embrace continuous growth and learning.

As the world around us changes we as experts should always have the newest up-to-date industry knowledge, statistics and new knowledge to share with our audience This may be in the form of new experiences, taking up online courses or hiring coaches to ever evolve in your industry No matter how much we may know there will always be more to learn and experience

I know personally that my confidence as an expert has grown because I continuously practice what I preach, always looking for new speaking engagements, work with clients so I can become a better coach and read industry reports, books and the latest information to give myself the leading edge in my industry rt your journey to becoming send in your application to n Thrive Summit! Yes, pen with over 500 rst month! Be part of our men in business by joining day at m/become/speaker/

Actively participate in industry forums, networking events, and online communities to foster connections with peers and collaborators Share your expertise, contribute to discussions, and assimilate insights from fellow professionals in your sphere. By remaining engaged and fostering relationships within your industry, you establish yourself as a respected authority and indispensable resource for both your peers and clients alike.