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20 THINGS YOU DIDN’T KNOW ABOUT
KRISTINA SCOBIE Creative Director for both Noteworthy by Design and Amplify Marketing
Meet the creative behind the Kalamazoo-area’s go-to for cards and invitations.
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I HAVE OVER 20 YEARS OF EXPERIENCE IN GRAPHIC DESIGN. In the last couple of years, I’ve had the opportunity to not only be Creative Director of Noteworthy, but manager of a beautiful boutique shop! One of my favorite pastimes is shopping for inventory! It definitely cures me from overshopping for myself when I can shop for everyone else!
2 One of my favorite things to design are wedding invitations. They’re an early glimpse into a couple’s most special day. It’s such a wonderful feeling when clients adore their invitation suite and drop them into the mail feeling like they’re sharing a bit of themselves with their guests.
3 I once worked with a
woman who taught me the best way to get to know someone on a more personal level. She explained you just need to ask them to share three of their passions. I’ve since added a few rules: No “spending time with family and friends,” no “travel,” and no “foodie” passions unless they’re really specific. It forces people to think more deeply and share more juicy details.
4 I LOVE TOURS. Boat tours, bike tours, walking tours, haunted tours, anything! Especially home tours with guides dressed in period costume. One of my favorite vacation destinations is Newport, Rhode Island: A tourist’s dream come true!
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December 2021
5 I grew up on what I would consider a small farm. We spent our time
swimming in cow troughs, bailing hay and playing outside. We were forever exploring and doing things I would deem far too dangerous for my own kiddos. My horse ran away once and we had to chase it down the road in the car, hanging out the window to slow her down.
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I LOVE GAMES. I’ve got an entire wall of board games we periodically play our way through, putting games in yes/no piles just to keep our collection under control. Some of my favorites right now: Pub Trivia, Monikers, Mysterium, The Bob Ross Art of Chill, and One Night Ultimate Werewolf, among many others! That being said, stay away from Scrabble, Monopoly and Yahtzee. Just the worst in my opinion.
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My dad worked as a lineman for Consumers Energy and built everything out of used telephone poles. We had a cool clubhouse and a swing set that looked like they were made for giants because of it.
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My brother, sister and I could not be more different. My sister is an artist and what anyone would consider a free spirit, my brother is an engineer and a bit of a hermit and I’m smack dab in the middle. We all love each other despite our differences, and people are flabbergasted when I tell them we never fought as children. We truly didn’t. My own children are making up for that blip in normalcy.
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