Womenpreneur Middle East - Expats Issue September 2023

UNVEILING VISIONARIES

“EXPATRIATES LEADING THE WAY IN DUBAI 2023”

Savor the magic at "That Place," where every bite tells a story, and every visit is an adventure

Editor’s Note

Hello there, fabulous readers!

We've got something super exciting to share with you in this edition –it's all about our incredible expatriate sisters who are making waves in the United Arab Emirates. Yes, it's our "Expats Issue," and it's filled with stories that will warm your heart and inspire your soul.

The UAE has always been a place where dreams come true. People from all over the world come here for its endless opportunities and warm embrace. Among these amazing folks are expatriate women who have not just embraced the UAE as their home away from home but are also rocking the business scene.

Imagine leaving your hometown, diving into a new culture, and still smashing it in the business world. That's what these expat women are all about. They've brought their unique talents, skills, and dreams to the UAE, and boy, are they making

a difference!

In this issue, you'll meet these dynamic expatriate women who have juggled new cultures, language barriers, and homesickness, all while chasing their entrepreneurial dreams. They've turned challenges into opportunities, forging new friendships, and creating businesses that shine brighter than the desert

sun.

We'll dive deep into their stories, from the thrill of cultural adaptation to the power of building global networks. They're the living proof that, with grit and determination, you can turn a foreign land into your playground for success.

We want you to feel the warmth of their stories, get inspired by their resilience, and join us in celebrating their contributions to the UAE's dynamic business scene. These women remind us that diversity is a beautiful thing, and it's what makes the UAE's business world so incredibly rich and vibrant.

So, cozy up with your favourite drink, and let's dive into this special "Expats Issue." Get ready to be inspired, motivated, and maybe even start dreaming a little bigger yourself.Cheers to our expat sisters who make the UAE shine even brighter! Enjoy the read.

( Priya Choudhury) priya@womenpreneurindia.com Managing Editor

Trends aren't tails to chase but paths to pave "

With all our love,

THE BRIEF BUSINESS. DISTILLED.

BUSINESS

Can mental health drive peak business performance?

Robust mental health is vital for business success --certain aspects --- lags. It needs attention.

BY PRERNA BISWAKARMA

can

The Power of Resilience

Resilience, the ability to bounce back from setbacks, is a trait that all successful entrepreneurs share. But guess what? Resilience is closely tied to mental health. A strong, well-nurtured mind can weather storms, learn from failures, and emerge even stronger. When we prioritise our mental well-being, we're equipping ourselves with the tools to navigate the choppy waters of entrepreneurship with grace and determination.

Creativity and Innovation

Innovation is the lifeblood of any successful business. It's what sets us apart from the competition and keeps our offerings fresh and exciting. Here's where mental health comes into play. A relaxed, well-rested mind is a fertile ground for creativity. When we take the time to recharge and nurture our mental health, we open the door to innovative ideas that can propel our businesses forward.

Emotional Intelligence

Emotional intelligence, the ability to recognize and manage our emotions and those of others, is a critical skill in business. It impacts everything from effective communication to building strong relationships with clients and colleagues. But to master emotional intelligence, we must first be in tune with our own emotions. That's where mental well-being steps in. When we prioritise self-awareness and self-regulation, we enhance our emotional intelligence and become more effective leaders.

Decision-Making and Problem Solving

In the world of business, decisions come fast and furious. From choosing the right marketing strategy to making tough financial calls, our ability to make sound decisions is paramount. But when our mental health is compromised, decision-making can become clouded by stress and anxiety. On the flip side, a clear, well-rested mind is better equipped to evaluate options, weigh pros and cons, and make decisions that lead to success.

Dear Womenpreneurs, let's rewrite the narrative. Mental health isn't a luxury; it's a necessity for success. By

prioritising our mental well-being, we're not only investing in our personal happiness but also in our businesses' long-term prosperity. So, let's embrace the power of a healthy mind and unlock our full potential, one mindful step at a time.

As women in business, we wear many hats and juggle numerous responsibilities. From managing teams to meeting deadlines and maintaining a work-life balance, the pressure can be overwhelming. In this whirlwind of responsibilities, our mental well-being can easily take a backseat. But it's time to change that narrative and recognize that a healthy mind is the cornerstone of success.

The ConnectionMind-Body

Let's start by acknowledging the undeniable link between our mental and physical well-being. A stressed mind often leads to a stressed body, and vice versa. When we neglect our mental health, it can manifest as physical symptoms such as fatigue, headaches, and even more severe health issues. In contrast, a healthy mind can boost our immune system, increase energy levels, and enhance our overall vitality.

In the fast-paced world of business, success is often Bassociated with hard work, determination, and strategic thinking. While these elements are undoubtedly crucial, there's one often-overlooked factor that

make or break a career: mental health. Yes, you read that right! The state of your mind plays a significant role in achieving peak performance and business success.

Prioritizing mental health isn't just a choice; it's the cornerstone of sustainable success in business and life.

Thriving in Dubai: A Guide for Expatriate Women in Business

Dubai, the gleaming jewel of the Middle East, has long been a magnet for expatriates seeking new opportunities and a taste of the exotic. With its booming economy, tax incentives, and a thriving business environment, it’s no wonder that women from around the world are increasingly flocking to this desert oasis to make their mark in the business world.

The Dubai Advantage: Why Women Choose to Work Here

Dubai’s allure for expatriate women in business is multifaceted. First and foremost, it offers a level playing field, where gender is no barrier to success. Unlike some other parts of the world, Dubai embraces diversity and welcomes talent regardless of gender. This open-mindedness has attracted women from diverse backgrounds and industries, fostering a supportive community of female professionals.

Navigating the Business Landscape

Before embarking on a business venture in Dubai, it’s essential to familiarise oneself with the local business landscape. Building a network is crucial; Dubai thrives on personal relationships, and forming strong connections can open doors to countless opportunities. Joining professional organisations and attending networking events can be a great starting point.

Understanding the legal and regulatory framework is equally important. Dubai has free zones that offer various incentives to businesses, including full ownership and tax benefits. Expatriate women should explore these options to determine the most suitable setup for their ventures.

Cultural Sensitivity and Etiquette

While Dubai is a cosmopolitan city, it’s essential to respect local customs and traditions. Dress modestly, particularly in public spaces, and be mindful of Ramadan fasting hours. Learning a few basic Arabic phrases can go a long way in building rapport with locals.

Entrepreneurship in Dubai

Dubai is a hub for startups and entrepreneurs. The government has launched numerous initiatives to support small and medium-sized enterprises (SMEs). Women-led businesses are especially encouraged, with dedicated programs and funding opportunities.

Work-Life Balance

Dubai offers a unique work-life balance, with its blend of business opportunities and a high-quality lifestyle. The city boasts world-class healthcare, education, and recreational facilities, making it an ideal place for expatriate families. Balancing career ambitions with personal life is a key aspect of the Dubai experience.

Challenges and Resilience

While Dubai offers immense opportunities, expatriate women may encounter challenges like anywhere else. Overcoming obstacles such as cultural differences, intense competition, and the fast-paced lifestyle requires resilience and adaptability. Seeking guidance from mentors or joining support groups for women in business can provide valuable insights and encouragement.

Dubai is a land of possibilities for expatriate women in business. Its open and dynamic environment, coupled with a strong support system, has empowered women to achieve their professional dreams. Navigating the nuances of this vibrant city while staying true to one’s aspirations is a rewarding journey. Dubai is not just a destination; it’s an opportunity waiting to be seized by determined and ambitious women from around the world.

Google Marketing Tools Every Entrepreneur Must Know

Hey there, savvy entrepreneurs!

In the past decade, digital marketing has exploded, gaining widespread acceptance among brands. But what's truly remarkable is how the recent pandemic has turbocharged this digital revolution. Both buyers and sellers have swiftly transitioned online, reshaping the marketing landscape.

3. Google Analytics:

Numbers don't lie, and Google Analytics gives you the cold, hard facts you need. It offers insights into your advertising return on investment (ROI) and helps you understand your digital audience better. Questions Google Analytics Can Answer: Who are your customers?

What do they love about you? What's turning them off? How can you optimise for more conversions?

4. Google AdSense:

Turn your website into a money-making machine with Google AdSense. By allowing advertisers to run various ads on your site, you monetize your traffic and turn it into a revenue source.

Key Features of Google AdSense: Multiple ad formats (text, images, video). Mobile-friendly ads. Monetize your website's traffic.

5. Google Alerts: Say goodbye to flipping through newspaper pages for news updates. Google Alerts is your personalised news feed. It keeps you informed on the topics that matter to you, whether it's industry trends, stocks, or news about a specific keyword. How to Set Up Google Alerts: Visit Google Alerts. Enter the topic you want to follow. Customise your notification settings. Click "Create Alert."

1. Google AdWords:

When embarking on your digital marketing journey, Google AdWords is your trusty sidekick. This pay-per-click (PPC) advertising platform ensures your brand shines on Google's search results. The best part? You only pay when someone clicks on your ad and lands on your website.

Benefits of Google AdWords: Quick marketing results compared to SEO. Enhanced brand visibility. Extensive audience reach through Gmail. Supports re-marketing.

Easy performance tracking through reports and insights.

2. Google AdWords Keyword Tool:

In the world of AdWords, keywords are your golden tickets. These little gems help you connect with the right audience and make every click count. Google Keyword Planner, a fantastic marketing tool, unlocks real-time keyword trends and audience insights.

Benefits of Google Keyword Planner: Real-time keyword trends and volume. Discover new search keywords for ad campaigns. Understand keyword performance. Estimate costs. Create new search ad campaigns with ease.

6. Google Blogger:

As an entrepreneur or startup owner, create your blogging space with Google Blogger. It's user-friendly and entirely free, allowing you to share your unique voice with the world.

Top Features of Google Blogger: Customize your blog's appearance. Free blogspot.com domain. Monetize your blog with targeted ads.

Gain insights into your audience.

With this suite of free Google marketing tools, entrepreneurs can craft robust marketing strategies, execute successful digital campaigns, and achieve revenue goals. Harness the power of keywords, set budgets, and optimise your account structure to thrive in the digital age. Your journey begins now!

Now, we're thrilled to present to you a lineup of Google marketing tools that every entrepreneur should have in their arsenal. Let's dive right in:

Dr. Salwa Al Hammadi

A Journey of Leadership and Inclusivity

While managing cultural sensitivities can be challenging, Dr. Salwa views these challenges as opportunities for mutual growth and understanding. Her leadership style revolves around creating an environment where both Emiratis and expatriates feel equally valued and

included.

Meet Dr. Salwa Al Hammadi – a seasoned corporate strategist with a remarkable career spanning fifteen years in the world of corporate strategy, coupled with a strong banking background. But her journey is more than just a list of accomplishments; it's a story of growth, cultural harmony, and

With a Bachelor's degree in Management Information Systems from Sharjah University and a Master's degree in Business Administration from the University of Liverpool, UK, Dr. Salwa's academic foundation is rock solid. She didn't stop there; she went on to earn a second Master's degree in Higher Education Administration from the University of Phoenix, US. These milestones have not only broadened her horizons but have also paved the way for her pursuit of a Doctoral degree in Higher Educational Leadership from theUniversity of Phoenix.

In her current role within Abu Dhabi's government sector, Dr. Salwa collaborates extensively with expatriates, particularly in the fields of innovation, strategy, and sustaina

To further her expertise within the government sector, she also holds an Executive Education Certificate in "Developing & Implementing Policy for Public Value" from Harvard Kennedy School, which has empowered her to contribute to positive change within the public sector.

One transformative experience that has shaped her journey was the John Maxwell Leadership Certification Program. Interacting with leaders from different backgrounds during the program underscored the universality of effective leadership principles. Dr. Salwa's commitment to becoming a certified Licensed John Maxwell Leadership Coach, Facilitator, Trainer, and Speaker is unwavering. She holds licenses to deliver training on a wide range of authorized Maxwell Leadership personal and professional development programs.

Dr. Salwa Al Hammadi's journey across diverse sectors and academic disciplines exemplifies the evolving interplay between Emiratis and expatriates. This dynamic, founded on shared values and a constant exchange of knowledge, offers a promising path forward in our rapidly changing, interconnected world. Her journey is a captivating testament to unity in diversity, showcasing the boundless opportunities that arise when we emphasize our commonalities while respecting our unique differences.

Her journey serves as an inspiration and a compelling reminder that leadership, inclusivity, and unity can thrive in the richly diverse and multicultural environment of the UAE.

unwavering dedication.

Kelly Machado's

tunity to make her mark in a predominantly male-dominated market.Leveraging her unique perspective as a woman, she aimed to bring more effective business analysis and requirements gathering to the

From her early days, Kelly Machado's dedication and diligence were evident. Over her illustrious career, she gained extensive experience in diverse domains, honing her skills in Digital Transformation Governance & Strategy, Portfolio Management, Program & Project Management, and Services Delivery, with a special focus on Cloud Transition and

Machado's achievements bear witness to her unwavering commitment to excellence. She played a pivotal role in successfully implementing Information Technology Project Management Offices (ITPMOs), crafting technology strategic roadmaps, and leading Digital Transformation Strategy & Governance for esteemed government clients in the region. Her responsibilities extended beyond strategic planning; she skillfully managed the entire lifecycle of Technology Requests for Proposals (RFPs), from evaluating business requirements to procure

One such remarkable figure is Kelly Machado, the Head of Digital Strategy & Transformation for the UAE Government. With an impressive 26-year journey in technology, including 7 years in the UAE, Machado's story is one of expertise, empowerment, and innovation.

Kelly Machado embarked on her tech journey over two decades ago

while studying Data Processing & computer science at Brazil's Federal Technical School of Mato Grosso and Federal University of Mato Grosso. Her passion for technology quickly propelled her into a path of profound influence. Initially, she worked as a webmaster, simultaneously teaching classes and freelancing for various clients. In the heart of Latin America, Machado recognized the oppor

One of her standout accomplishments lies in the realm of Application and Cloud Projects. Machado's managerial prowess shines as she efficiently oversees complex implementations and rollouts of Cloud Solutions, ERP Migrations, and Transformations. From concept to operation and delivery, she has navigated these projects with budgets ranging from 2 million to 5 million USD. In addition, her proficiency extends to SAP Business Transformation Projects, where she has managed projects with CapEx reaching up to 5 million USD.

Kelly Machado's journey is a testament to the power of experience, dedication, and empowerment in the technology industry. Her ability to navigate complex landscapes, coupled with her commitment to fostering change and inclusion, sets a remarkable precedent for aspiring

In a world where technology reigns supreme, some individuals stand out for their exceptional contributions, not just in their professional domains but also in their dedication to empowering women in the tech field.

Kelly Machado's Inspiring Odyssey

industry. Transformation. ment. women in tech.

Sarah Silsbury

Rede ning Fashion, Rede ning Con dence

Empowering Women Through Style

One of Sarah's key offerings is in-depth color and body analysis. As we age, our features change, and the right colors and shapes can accentuate our natural beauty. Sarah guides her clients to discover what styles and shades suit them best, ensuring they feel confident in their choices.

A Confident Advocate for Ageless Style

Sarah's magnetic confidence is palpable from the moment you meet her, reflecting a deep belief in the power of style to transcend age and societal norms. Her mission is clear: to remind women that age should never dictate their style choices. "The only thing that dictates style is a smile - not age, size, or other people's opinions!" Sarah emphatically declares. At 52 years old, she serves as a living testament to her message, radiating enthusiasm for fashion and life.

A devoted mother to Ava, her 18-year-old daughter currently studying fashion journalism at the renowned Central St Martins in London, Sarah's life took an unexpected turn in April 2021. Her husband's new role as the Vice President of e-commerce for the Alshaya Group led the Silsbury family to Dubai. They now reside in The Sustainable City, sharing their home with two adorable dogs and two adopted cats.

From UK to Dubai Runways

Sarah's career as a stylist in the UK spanned a quarter of a century, during which she worked with high street and luxury brands, as well as personal shopping clients. Her transition to Dubai was marked by a desire to fill a niche she noticed in the market - women in their 40s and 50s seeking guidance and confidence in fashion. In Dubai, her journey took an unexpected yet exciting turn when she ventured into the world of modeling.

Sarah proudly refers to herself as a 'vintage' model, smashing stereotypes and challenging conventions about age and beauty in the fashion industry. She has graced the runway for local brands like Emilia Ohrtmann, Janara Jones, Beckie Brambles, SandDollar, The Briden Collection, and The Bubble, to name a few. Her unique blend of styling expertise and modeling experience has provided her with invaluable insights into the struggles that middle-aged women face when it comes to fashion.

But her work doesn't stop there. Sarah takes a holistic approach, helping clients curate wardrobes that work for them. By creating outfits from existing pieces, eliminating items that no longer serve a purpose, and adding carefully selected new additions, she ensures her clients not only look their best but also feel great every day.

From Stylist to Model

Sarah's journey in Dubai took an unexpected turn when she was approached to model for local brands. She quickly became a 'vintage' model, flying the flag for ladies in their 50s, proudly declaring, "we're still fabulous!" She's modeled for esteemed names like Emilia Ohrtmann, Janara Jones, and Beckie Brambles, Pret a Manger, and Wolf & Badger to name just a few.

Modeling, for Sarah, isn't just about striking poses; it's about proving that women in middle age still have the time, money, and desire to look and feel good. It's about encouraging women to shed their worries about societal opinions and regain their confidence, allowing them to have fun with fashion once again.

Fashion and style, ever-evolving continue to push the boundaries of age and expectation. Enter Sarah Silsbury, a seasoned stylist with over 25 years of experience in the industry. She embarks on a journey to empower women, particularly those in their 40s and 50s, to reclaim their fashion mojo and embrace their fabulous selves.

Soha Chahine is the driving force behind FORWARD TRAINING & CONSULTING FZE. Her vision extends far beyond individual growth; it encompasses the creation of robust organizational cultures that champion resilience, agility, and heightened emotional intelligence. Her goal isn't just to transform individuals but to cultivate future-ready leaders. She employs a diverse range of tools and methodologies, including EQ-I 2.0® & EQ-I 360®, R@w Resilience Scale, Leadership Circle Profile, MBTI, and Lego® Serious Play, to craft personalized paths of transformation

Navigating through Diverse Sectors

zoha Chahine's 15-year journey in corporate HR has taken her through diverse sectors, providing invaluable

Soha Chahine: Pioneering Leadership, Resilience and Emotional Intelligence

Soha Chahine is a distinguished figure in the world of Leadership and Emotional Intelligence, anchored in the vibrant heart of Dubai. Her expertise emanates from over a decade of immersion in the field of human resources management, and is not solely a product of her location. Armed with a Master's degree in Human Resource Management and Training and recognized as a Chartered Institute of Personal Development (CIPD) qualified professional, Soha's academic journey forms the solid foundation of her extensive knowledge and skills.

insights while working with Fortune 500 giants.

Her career is woven with roles that granted her the privilege of understanding human capabilities, organizational behaviors, and the symbiotic relationship between them. Serving as an Associate Certified Coach (ACC), Corporate Coach, and Trainer, she seamlessly blends her HR knowledge with specialized areas like Emotional Intelligence, Resilience, and Leadership Development.

Certifications That Tell a Story

Each certification Soha has acquired has become a chapter in her story. From Neuro Linguistic Programming (NLP) to EQ-I 2.0 & EQ 360, from Myers-Briggs® MBTI to Lego® Serious Play, and from Diversity, Equity,Inclusion & Belonging (DEIB) to Systemic Coaching for Work Resilience using the R@W Resilience Scale,she has been instrumental in shaping holistic organizational growth strategies.Her exposure to tools like the Leadership Circle Profile (LCP) and her specialization

in Positive Psychology Coaching have further enriched her toolkit.

Balancing Tradition and Innovation

At the core of Soha's expertise is her master's degree in human resource management & training. This academic foundation continually reminds her of the timeless principles in HR, ensuring a balanced blend of traditional wisdom and modern innovations in all her endeavors.

The Genesis of Transformation

One defining experience from her early years in human resources management stands out, when Soha encountered a highly skilled individual lacking in EI, leadership, and resilience. COVID-19 highlighted the importance of these soft skills. While hard skills are vital in our fast-changing workplaces, EQ, leadership, and resilience are equally essential for career growth and a company's lasting success. This experience gave birth to the idea behind Forward

Shradha Salla

Embracing

Shradha Salla, a distinguished tarot reader, and an entrepreneur, has not only made a mark in the mystical arts but has also ventured into the world of holistic living. Shradha, who is highly regarded for her insights and intuitive abilities, brings a unique blend of spirituality and practicality to her work.

With years of dedicated practice and mentorship from esteemed figures in the field, Shradha has honed her expertise in tarot reading and numerology. Her journey led her to develop her own intuitive approach, garnering a loyal clientele that spans the globe, including influential figures from various walks of life.

For Shradha, numerology is more than just a science; it's a direct path to understanding one's energies and finding solutions to life's challenges. In addition to her mastery of numerology and tarot, she is also a qualified healer, delving into the realms of the mind, energy, and positive thinking.

Shradha consults with clients in her beautifully appointed garden studio in Bandra West.Over the years, her client list has swelled to over 5000 people, including industrialists, politicians, celebrities, and film personalities, all seeking her guidance and insight.

Beyond her expertise in mystical arts, Shradha is also a certified Vastu practitioner. She offers practical, modern solutions to create harmonious energies in homes, offices, and other spaces. Her recommendations include structural changes, energy enhancements, and design solutions tailored to individuals' birthdates and business partnerships.

Shradha may defy conventional norms in her field, but she exudes charm and positive energy. A mother of two, she embodies modern multitasking and relishes the joys of living life on her terms. Clients easily identify with her, finding inspiration in her

"I LOVE ME" is Shradha's brand creation that emphasizes the importance of self-love as the founda

tion for all other forms of love. She believes that loving oneself is not selfish; it's the starting point for attracting love from others and positive circumstanc

"I LOVE EDAMAME'' is another entrepreneurial endeavor, born out of Shradha's desire to provide a healthy snack option. She introduced Edamame as a calorie-free, addictive movie-time snack in cinema halls, making healthy choices readily available to all.

Shradha's influence extends to television, where she hosted her show on Tata Sky Acting Adda and made a guest appearance on "Simply Baatein with

"My unique selling point," Shradha asserts, "lies in my deep knowledge of the subject, both in theory and practice. This, combined with my intuitive connection with energies, my passion for numerology and tarot, and my unwaveringly positive approach to any situation, is what keeps my clients loyal and trusting in my guidance and solutions."

Self-Discovery, Holistic Lifestyle and Empowerment through Tarot and Numerology

Empowering Women Through Innovative Connection: The Journey of Dina Tarek

In the dynamic landscape of the modern world, women continue to rise, shattering glass ceilings and redefining industries. Dina Tarek, a remarkable individual originally from Egypt, exemplifies the spirit of empowerment and progress. Her journey, which began in the realm of accounting, has blossomed into a tale of resilience, innovation, and a commitment to enriching lives through meaningful connections.

Dina's Unconventional Career Journey

Dina's story is one of dedication and passion. After graduating from Ain Shams University in Egypt with a major in accounting, she set foot into the professional world at the tender age of 18. What followed was a journey marked by relentless ambition and a thirst for knowledge. Her career trajectory unfolded in ways she could have never foreseen. Initially starting as a training coordinator, Dina's path led her to embrace the expansive world of technology. The technology industry, often perceived as a male-dominated domain, welcomed Dina with open arms. She stepped into the spotlight, leveraging her skills and expertise to contribute to the industry's growth. tune 500 giants.

A significant chapter of Dina's journey unfolded through her association with tech giants such as LinkedIn Dublin and LinkedIn Dubai. Her foray into the technology sector introduced her to a realm of opportunities that ignited her passion and drive. Dina's journey through multinational technology companies was a testament to her unwavering dedication to her craft.

While the technology industry became her canvas, Dina's true masterpiece emerged when she embarked on an entrepreneurial voyage. At the age of 28, she realized the profound impact she could have on others' lives by connecting them with meaningful employment opportunities. This revelation inspired her to establish a recruitment agency that transcended geographical boundaries, serving GCC countries.

Her journey wasn't solely about professional success—it was about personal growth and transformation. Dina understood the power of human connections, having lived independently for over 14 years away from her family. This understanding led her to a coaching journey, where she honed her skills as a certified relationship coach, NLP practitioner, and Emotional Intelligence practitioner. Her commitment to personal growth was further exemplified by her pursuit of a diploma in cognitive behaviour therapy.

Fuelled by her personal experiences and insights, Dina embarked on the

Taraabot became a haven for individuals seeking to enrich various aspects of their relationships—be it with themselves, family members, emotions, or their own bodies and minds. The platform's reach extended to supporting parents of individuals with special needs and offering cancer coaching to those facing challenges.

Dina's dedication culminated in the growth of Taraabot, which now boasts a team of over 30 experts. The platform's expansion plans signal its commitment to fostering connections across diverse countries. As the pioneer of the first specialized Arabic platform for multifaceted relationships, Dina's Taraabot is a beacon of empowerment, uniting specialists who are driven by a shared passion for forging meaningful connections.

Dina's journey reached a crescendo when she was acknowledged as a "Woman of Influence" in Dubai in May 2023.

Hamdan Bin Mohammed Launches Dubai Economic Leadership Program To Prepare Competent National Talent To Lead Dubai’s Vital Sectors

HH. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai and Chairman of Dubai Executive Council, inaugurated the Dubai Economic Leadership Programme. Its primary objective is to equip the future generation of capable Emirati professionals with the necessary expertise and knowledge in contemporary economic trends. This initiative is geared towards cultivating their leadership skills, preparing them to take on pivotal roles in Dubai's key sectors, and enriching their understanding of the latest economic developments.

The program is a collaborative effort between the Mohammed bin Rashid Centre for Leadership Development (MBRCLD) and esteemed international partners renowned for their expertise in the field of economics.

It is designed to provide aspiring Emirati talents with high-quality education and targeted activities that will empower them to assume leadership roles in the future, ensuring their readiness for the challenges and opportu nities that lie ahead.

DMCC Launches Future Of Trade Report On Lab-Grown Diamonds

On September 18, 2023, the Dubai Multi Commodities Centre (DMCC), recognized as the world's premier free zone and a key authority in commodities trade and enterprise under the Dubai government, introduced a special edition of its "Future of Trade" thought leadership series. This edition zeroes in on lab-grown diamonds (LGDs) and explores the swift global ascent of this emerging technology, along with its transformative impact on the diamond industry. Entitled "Coming of Age – The Future of

RAK Properties’ Cape Hayat phase one sold out in record time

US$12.24 BILLION

Lab-Grown Diamonds," this report represents a culmination of industry expertise and comprehensive analysis. It serves as a strategic guide for stakeholders navigating the landscape of LGDs and delves into the dynamics that have propelled the industry to remarkable heights over the past few years.

In 2022, the LGD industry achieved a remarkable global retail sales value of US$12.24 billion, establishing itself as the fastest-growing segment within the jewellery sector. It has also expanded its reach into new domains such as semiconductors and quantum computing.

The report underscores Dubai's emergence as a pivotal player in the LGD trade and its readiness to spearhead the next phase of innovation and industry expansion. sheds light on crucial insights that have set the industry on its current trajectory, elevating LGDs from a niche market to a technological powerhouse.

Cape Hayat in Ras Al Khaimah offers a collection of luxurious residential apartments, with direct beach access and panoramic views of the Arabian Gulf and Hajar Mountains

RAK Properties PJSC, listed on the Abu Dhabi Securities Exchange (ADX) under the symbol RAKPROP, has reported a new achievement in the property market.

On the very first day of its launch, phase one of Cape Hayat, an upscale residential development situated on Hayat Island, Mina Al Arab, sold out.

Dubai-based Silkhaus poised for rapid GCC expansion, targets Saudi Arabia, Abu Dhabi

Silkhaus' Expansion Strategy Aligns with Its Short-to-Medium Term Goal of Targeting the Short-Term Rental Market Across Asia

Silkhaus, a Dubai-based proptech company that is revolutionizing the short-term rental market, is embarking on an ambitious expansion journey in the GCC region, with Saudi Arabia as its upcoming destination. The startup is also preparing to initiate operations in Abu Dhabi in the near future as part of its nationwide expansion within the UAE.

"While we hold global aspirations, our current expansion strategy follows a two-pronged approach. We are intensifying our focus on the UAE, and after Dubai, Abu Dhabi is the logical next step," said Aahan Bhojani, Founder and CEO of Silkhaus, in an interview with Arabian Business.

Furthermore, we are exploring opportunities in other GCC markets, with Saudi Arabia as our primary focus. The thriving property markets and evolving regulations in these regions make it imperative for business models like ours to capitalize on asset monetization," he disclosed.

Wealthy Gulf investors eye Egypt’s real estate market with over $115bn investment

Investors from the UAE and Saudi Arabia lead Gulf investors in Egyptian real estate

A recent report sheds light on the growing interest of affluent investors in the Gulf region, who possess over $1 million (AED 3.7 million) in investable assets, in the Egyptian real estate market. According to Knight Frank's inaugural Destination Egypt report, a staggering 95 percent of these wealthy individuals are actively considering property investments in Egypt. What's more, over half of them have firm intentions to move forward with these investments within the upcoming year.

Intriguingly, the report also unveils that GCC nationals have, on average, allocated a substantial budget of $1.1 million for acquiring residential properties in Egypt. This trend underscores the attractiveness of the Egyptian real estate market to Gulf investors, reflecting not only confidence in Egypt's property sector but also the country's potential for delivering strong returns on investment.

Lead 50

Dubai's Exceptional Expatriates, Crafting a Bright Future, and Inspiring Innovation

tep into the World of Expat Women as we unveil the stories of women who've honed their talents and crafted successful paths in a foreign land. From pioneering startups to influential roles in global corporations, their journeys exemplify grit, adaptability, and unwavering commitment to excellence.Through their experiences, we share challenges and triumphs, aiming to inspire and empower women in business worldwide. Join us as we reveal the exceptional journeys of expat women who've left an indelible mark in the UAE, shaping its dynamic business landscape.

ing in Dubai EXPATRIATES

Kelly Marie Hodgkin: Empowering Success in Dubai

These are the words spoken by Kelly Marie Hodgkin, a multifaceted entrepreneur, mentor, investor, company director, and brand ambassador, who has made an indelible mark, embodying the essence of versatility in Dubai's business landscape over the past 15 years. This vibrant and cosmopolitan city has provided her with the ideal backdrop for her

entrepreneurial journey.

From Glasgow to Dubai: A Leap of Faith

Originally from London, Kelly's Dubai adventure began in 2008 when she was living in Glasgow and sought a change in her life.She decided to take a leap of faith, sold all her belongings and moved to Dubai, enticed by the prospect of working as a personal assistant for a property company owner. However, plans changed, and she found herself with just a month

to secure a job or return home.

Fortune favoured Kelly when she crossed paths with a couple in need of someone to start a modelling agency. Despite

having no prior experience,

she seized the opportunity and established Sublime Agency before starting her own modelling and promotions firm, Dubai Hostesses (formerly known as Lush Group) in 2009. Kelly's entrepreneurial spirit and quick thinking turned this venture into a remarkable success.

KMH Events: The Entrepreneurial Genesis

At the heart of Kelly's entrepreneurial endeavours lies KMH Events, the umbrella company for Dubai Hostesses and other aspects of Kelly’s business including mentoring, luxury retreats, exclusive networking events and women’s empowerment lunches.Founded and led by Kelly herself, KMH Events has emerged as a premier player on the corporate and social scene.Kelly's visionary leadership has steered the company towards excellence, offering top-tier event management solutions and support for entrepreneurs.

"Stay focused on yourself, your goals, and your vision; the rest will fall into place."

Kelly MarieHodgkin

Empowering

Success in Dubai

Balancing Roles and Responsibilities

For the past 13 years, Kelly has gracefully balanced her diverse roles as a business leader while being a dedicated mother to three boys. As a Director at PPMG, a prominent media group, she spearheads the modelling and promotions division, overseeing fashion styling, editori

al shoots, and high-profile events.

Kelly's investment endeavours shine as brightly as her professional ventures. She is passionate about supporting young, dynamic lifestyle brands, driving them towards greater visibility and earning potential. Some of her notable investments include Gym Clothing Co., a locally rooted fitness clothing brand committed to delivering high-performance activewear that combines

and affordability.

quality, style, durability,

A Passion for Uplifting Others

Kelly's commitment to empowering others extends to her role as a mentor. She conducts regular small group mentoring programs tailored to support female business owners. These programs offer valuable guidance and support, helping entrepreneurs bridge the gap between

able strategies for success.

their aspirations and action

The Businesswomen

In 2021, Kelly and entrepreneur Hannah Matthews co-founded "The Business Women" (TBW) in Dubai. TBW serves as a powerful platform for strong, successful, and empowered women to share their stories, knowledge, and inspiration. It's a space where the best in business thrives without unnecessary barriers or obsta

Leading the Way as a Brand Ambassador

As the lead brand ambassador for The Wealth Room UAE, Kelly plays a pivotal role in providing tailored financial advice to entrepreneurs at all stages of their journey. Her involvement reflects her commitment to ensuring that aspiring and established entrepreneurs have access to the guidance they need to achieve financial

and unwavering determination, one can achieve remarkable heights and empower others to do the same.Outside of her professional life, Kelly is passionate about fitness, dedicating time to daily workouts. She resides in Jumeirah Golf Estates, where her family lives in an ultra-glamorous mansion expertly furnished with European elegance.Despite her wildly successful adult life, Kelly's early years were marked by adversity but her indomitable determination allowed her to rewrite her lifestory,proving that no matter how challenging their aspirations and actionthe start, anyone can attain the lifethey deserve.

cles. leadersand entrepreneurs worldwide.

The Power of Resilience and Empowerment

Kelly Marie Hodgkin is not only a beacon of success but a source of inspiration, proving that with the right attitude

Renuka Jagtiani

Leading in Business and Giving Back

Renuka Jagtiani's journey in the business world is nothing short of remarkable. With Landmark Group celebrating its 50th year in the region, Renuka, as Chairwoman, has been an integral part of the company's success for over three decades.

Renuka’s insights into her incredible journey with the Group, started as a newcomer to the retail industry at the age of 38. Her path within Landmark Group has been diverse, reflecting her adaptability and dedication. Born on May 26, 1990, in Tetouan, Morocco, Renuka had a curious and adventurous childhood. She loved books, travel, and had a strong passion for fashion and beauty. Her upbringing, shaped by her father's success in business and her mother's caring nature and attention to detail, laid the foundation for her future.

The Business story began with Micky Jagtiani, her husband, a visionary businessman, founding the business in 1973, initially setting up Mothercare in Bahrain, which later evolved into the popular Babyshop.Over the years, the group has evolved into one of the region's largest retail and hospitality conglomerates. Her vision and leadership have propelled Landmark Group into e-commerce, and the company has made substantial investments in the MENA region's largest privately-owned logistics and distribution hub. This strategic move reflects Renuka's commitment to reaching customers wherever they choose to shop.

Renuka recalls her early days when Micky encouraged her to explore the young fashionsegment.Little did she know then that this would be the beginning of her deep involvement in the business. In 1993, she

founded Splash and spent the first 12 years building the brand from the ground up. Her passion for every aspect of the process, from buying and merchandising to store expansion, remains a driving force in her career.

Sima Ved

Carrying the Legacy forward

Sima Ganwani Ved's is o ne of inspiration and achievement. She hails from a family of business-minded individuals and grew up in Dubai. Her father, Mr. Lal Ganwani, is the owner of Lal's Group, a well-known retail company. Sima's journey is a testament to her determination and entrepreneurial spirit.

After graduating with a degree in Business Management from Kings College London, Sima decided to follow in her father's footsteps and join the family business. She gained valuable experience by working at her father's mall in the UAE. This experience gave her the confidence to start her own retail business with her husband,Nilesh Ved.

Together, Sima and Nilesh embarked on an entrepreneurial adventure, breaking stereotypes and defying expectations. Sima is now the Vice Chairperson of Apparel Group, a global fashion and lifestyle retail conglomerate. This group proudly represents more than 75 international brands and operates over 1,750 stores in 14 countries.

Sima's influence goes beyond the boardroom. She pursued a career in journalism, explored her love for acting with local theatre groups, and even hosted her own lifestyle TV chat show called "Hi Tea with Sima Ved." In this show, she interviewed celebrities like His Highness Sheikh Nahyan Bin Mubarak Al Nahyan, Boman Irani, and Raahat Fateh Ali Khan, who shared their favourite recipes in her kitchen in front of an audience.

Sima is deeply committed to giving back to the community.She dedicated several years to voluntary work with the Children's Hope Foundation (CHF) and various charity initiatives. Her efforts have focused on helping underprivileged children and advocating for women's empowerment.

In 2016, Sima received The Global Gift Philanthropreneur Award from Eva Longoria. This award recognized her outstanding dedication to philanthropy and her significant contributions to changing lives on an international level. Sima's partnership with the Al Jalila Foundation through the Apparel Group reflects her commitment to transforming lives through medical education and research.

Dr. Sana Sajan: A

In a world where success stories often revolve around business, Dr. Sana Sajan stands out as a remarkable individual who combines her talents and passions to make a difference. Born into the Danube Group, a company known for its commitment to social responsibility, Dr. Sana has embraced her role as a catalyst for positive change.

At the heart of this journey is the Danube Welfare Center, a major corporate social responsibility initiative spearheaded by Sana. It all began when her father-in-law, Mr. Rizwan Sajan, recognized a gap in the education and skills of some blue-collar workers within the company. He believed that empowering them with essential skills could transform their lives and employment prospects.

In 2012, the Danube Welfare Center was born as a not-for-profit initiative. Initially, it offered English language courses, interview skills workshops, and confidence-building classes to Danube Group's employees. The goal was simple: to enhance the employability and social prosperity of blue-collar workers. The impact was immediate and powerful. In the Center's first graduating class of 40 students, seven received promotions and income increases. Witnessing these transformations, Mr. Sajan questioned why these opportunities should be limited to Danube's workers. As a result, the programs were expanded to include employees from other companies. The focus remained on improving their employability and social prospects.

Empowerment is at the core of the Danube Welfare Center's mission. By providing workers with new skills and knowledge, they become more productive, lead better lives, and contribute positively to society. Sana emphasises that this empowerment extends far beyond the workplace. It has a ripple effect, influencing families, colleagues, and the businesses where these workers are employed.

In addition to her leadership at the Danube Welfare Center, Sana is actively involved in supporting education through her work with the Al Noor School for children with special needs. Her goal is to create future employment opportunities for these children, ensuring they have a path to lead fulfilling lives.

Sana's commitment to empowerment doesn't stop there. She is also driving Danube Group's expansion in the healthcare sector as the director of the American Aesthetic Medical Center. At the American Aesthetic Medical Center, patients have access to the most advanced and innovative techniques for surgical and non-surgical treatments. These include Plastic Surgery, Hair Transplant, Laser & Skin care. Sana and her experienced physicians provide state-of-the-art care in a comfortable, private setting.

Poonam Bhojani, with over 18 years of experience in the education industry, plays a pivotal role in Dubai's educa tional landscape as the founder and CEO of Innoventures Education. Her leadership extends to several renowned educational institutions in Dubai, including Dubai International Academy at Emirates Hills and Al Barsha, the Collegiate American School, Raffles International School, Raffles World Academy, Raffles Nurseries, and Raffles Starters. Innoventures Education serves over 7,700 children from more than 120 countries through a dedicat ed team of about 1,100 teachers and administrative staff across the globe.

Bhojani firmly believes that the key to long-term profita bility in education lies in delivering quality. Private education in the UAE doesn't receive subsidies, and schools face global competition for talented educators. Moreover, they compete with other real estate asset classes for suitable locations. While costs may rise, revenue is subject to local regulation, creating a unique challenge in the Dubai education industry.

The Inspiring Journey of Asil Attar in Retail and Beyond

Asil Attar is a remarkable woman in the fashion and retail world, with over 28 years of experience.

She's the CEO of LEAD Associates Ltd., a global fashion, brand, and retail consulting firm founded in London in

LEAD Associates helps various businesses, from small startups to major fashion

In addition to her role at LEAD Associates, Asil Attar is also the CEO of Damas Jewellery LLC. Damas Jewellery was the first company to bring famous global brands to the Middle East. They have a portfolio of luxury brands like Graff, Roberto Coin, and

Before her position at Damas,

Asil was the CEO of Alyasra Fashion, a leading fashion retail company in the region with over 60 high-end fashion, footwear, and accessory brands.

Throughout her career, she's held several top positions in the fashion and retail industry, showing her ability to lead and innovate.Asil is known as 'The Hybrid' because she can seamlessly handle both the creative and business sides of fashion. What's even more impressive is her commitment to empowering women. She mentors the next generation of creative thinkers and believes in ethical business practices and social responsibility.

Fostering Women's Success in Education: Dr Mariam Shaikh's Remarkable Dubai Journey

Encouraging Minds, Shaping Futures

In a world where education is the key to fostering success, Dr. Mariam Shaikh, the visionary Founder and CEO of MS Education Consultants FZ LLC, shines as an illuminating symbol. With an impressive track record of over three decades in the field of education, her remarkable odyssey as an expatriate in Dubai reflects her steadfast dedication to enriching lives through advanced learning.

Recognizing Excellence

Dr. Mariam's recent recognition as one of the Top 100 Asia Women Power Leaders by White Page International at the White Page International Conclave 2023 is a significant milestone in her illustrious career. This prestigious award was presented to her by H.E. Luis Miguel Merlano Hoyos, the Ambassador of the Republic of Colombia to the United Arab Emirates.

The White Page Leadership Conclave 2023 brought together top executives and visionaries from diverse industries and countries, emphasizing the global impact of Dr. Mariam's work. This award not only celebrates her personal achievements but also underscores the strength and resilience of women leaders across Asia.

A Journey Rooted in Education

Dr. Mariam's journey in Dubai began in the early 80s when she established a Nursery School, inspired by her own children. She then went on to head a prominent K-12 school as the Principal. Her dedication and vision led to the remarkable growth of the school, making it one of the largest Asian schools in the UAE, with over 7000

students.

Her passion for education led her to the higher education sector, where she played a pivotal role in establishing foreign University branch campuses in the UAE, such as the University of New Brunswick in Dubai Knowledge Village. This pioneering effort encouraged foreign universities to set up campuses in Dubai, further enhancing the region's educational landscape.

Throughout her career, Dr. Mariam has held senior leadership positions with the Canadian University of Dubai, Heriot-Watt University, and Amity University in Dubai. Her contributions have been instrumental in the start-up and the exponential increase of student populations in these institutions' foreign branch campuses.

Empowering Through Education

As a Higher Education Strategy Consultant, Dr. Mariam continues to empower individuals through knowledge and innovation. Her commitment to guiding young minds towards their dreams is unwavering. She dedicates herself to helping students achieve their career aspirations by facilitating their admission to their dream universities.

Dr. Mariam's work extends beyond the classroom. She collaborates closely with the UNHCR to provide scholarships for student refugees, highlighting her commitment to inclusivity and accessibility in education.

A Visionary Leader

Dr. Mariam's influence reaches far beyond the borders of the UAE. She actively develops partnerships and affiliations with universities around the world to promote student and

faculty exchange and research activities. Her dedication to making the overall student experience reflect the same high quality as the academic experience is a testament to her visionary leadership.

Recognizing Educational Industry Honors

Dr. Mariam's contributions to the education industry have been recognized with numerous awards and accolades. She is the recipient of the GCC Woman Leadership Award 2019, Global Super Achiever Award 2020, Lifetime Achievement Award 2020, Woman of Wonders Award 2020, Achievers Award in Entrepreneurial Venture 2021, Excellence in Mental Health - World Health Award 2021, SHE Business Woman Award 2021, Gem of India Award 2021, and the Outstanding Contribution to the Education Industry nomination at Pioneer Awards 2021.

Dubai as the Hub of Growth and Development for Women

Dr. Mariam's journey to Dubai, once just a few hours from her home country, has become a remarkable story of empowerment and dedication. Dubai's commitment to supporting and celebrating women has made it a global hub for female entrepreneurs and leaders. In government, women hold pivotal roles and drive progress, while in education, opportunities for girls and women to excel have flourished. Dr. Mariam Shaikh's role in empowering women in education stands as a testament to her unwavering commitment and passion, inspiring future generations and paving the way for a brighter, more equitable future. Her legacy exemplifies the transformative power of hard work, commitment, and the desire to inspire others.

Dr Mariam Shaikh

Fostering Women's Success in Education

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Hazel Jackson's Journey to Reinvent Corporate Training and Strategy in the Middle East

Hazel's journey with biz-group began in 1993 when she founded the company with a vision to offer innovative business solutions to Middle Eastern enterprises. Over the years, she has expanded the company's offerings to include customised training and development services, cutting-edge team building experiences, and the facilitation of effective growth strategies. Her commitment to enhancing people's performance within organisations has made biz-group a trusted partner for major corporations and government entities.

One of Hazel's standout qualities is her high-energy business acumen. She not only leads biz-group but has also served as the Past President of the UAE Chapter of the global Entrepreneur's Organization (EO). Her extensive experience has allowed her to collaborate with renowned management consultants, further enriching her expertise.

As an accredited Gazelles business leadership coach, Hazel works closely with international growth expert Verne Harnish, often referred to as "The Growth Guy."

Through biz-group's exclusive licence to Harnish's methodologies in the region, she ensures that the company delivers global best practices tailored to the Middle East business landscape.

Hazel's impact extends beyond her role as CEO. She has facilitated strategic workshops for a wide range of organisations, working closely with senior management teams from prominent companies. Her list of clients includes industry leaders such as Jumeirah Group, Dubai Silicon Oasis Authority, AECOM, and many more.

What's truly remarkable is that Hazel's entrepreneurial spirit and determination have taken biz-group from humble beginnings with just $700 in capital to a multi-million-dollar enterprise. Today, the company employs a team of 62 professionals and offers a wide array of services, from corporate training to virtual reality leadership labs.

Outside of her professional commitments, Hazel is an avid reader and a dedicated attendee of global thought leader conferences. Her insights into the learning industry are highly sought after by local media, highlighting her role as a thought leader and influencer in the region.

driving force in the world of corpo rate training, team building, and business strategy in the Middle East.

Lucy Chow's Remarkable Journey: Uplifting Women in Dubai's Tech Realm

Driving Change in the Heart of Innovation

Dubai, known for its gleaming skyscrapers and bustling metropolis, is also home to remarkable individuals who have left an indelible mark on the city. Among them is Lucy Chow, a tech investor and advocate who has become an influential force in the UAE's innovation ecosystem. With over a decade of experience and a strong commitment to empowering women in the tech industry, Lucy's journey in Dubai is an inspiring testament to the potential for change and progress in the region.

A Tech Pioneer's Beginnings

Lucy Chow, often referred to as one of the "OG" tech investors in the UAE, started her journey by co-founding the Women Angel Investor Network. This network had a unique focus: investing in female tech founders. Her passion for digital technologies, particularly in gaming, led her to publish a book titled "Changing The Game." The book highlights the pivotal role of digital technologies in shaping the future of work, which includes a section on women's participation.

Lucy is not just an advocate; she is a capacity builder, actively promoting digital transformation in businesses and education. As a Board Member of the American School of Dubai, she spearheads the Facilities Committee, working on the build-out of a Design and Innovation Center for Public Purpose.

Investing in Innovation

With a portfolio spanning over 150 startups, Lucy's investments have consistently included teams with at least one female partner. Her unwa vering focus is on supporting female founders globally, nurturing them to become leaders and market drivers in the tech sector. She is committed to increasing access to funding for Web3

strives to provide startup capital to fuel innovation.

She believes in sharing knowledge and advocating for a more equitable future for the next genera- tion of female leaders.

Sughra Banga

Woman in Real Estate

Sughra Banga: Shaping Dubai’s Real Estate Landscape

Amidst the dazzling expanse of Dubai's towering skyscrapers, the name Sughra Banga stands out just the same. She is the founder and CEO of Houston Properties LLC, a brand synonymous with crafting not just houses, but homes where memories flourish.

Sughra's entrepreneurial journey speaks a tale of unyielding dedication, and a profound love for her craft that has steered her from a commerce graduate to a formidable presence in Dubai's thriving real estate industry.

While her educational background might be rooted in commerce, Sughra's heart and soul have always belonged in the real estate industry. For the past 15 years, she has pursued a quest to transform people's aspirations into reality through the enchantment of property.

Her story starts at a small real estate firm when she was only 18 year-old, where she laid the cornerstone of her career. It was here that she mastered the craft, refined her skills, and commenced her ascent up the ladder of success, one step at a time.

A Foundational Chapter

Sughra's journey into the world of real estate began when she realized that it held the key to achieving her ambitious goals within this thriving industry. Recognizing the immense potential it offered, she seized the opportunity and discovered her true passion along the way. Her career path led her to Engel and Volkers, a globally renowned real estate giant with an impressive presence of 800 branches across the world, where she effectively harnessed her skills and connections.

Starting her career as a senior property consultant, Sughra steadily climbed the corporate ladder, earning well-deserved accolades, including the prestigious title of international property consultant. Eventually, she reached the pinnacle of her profession as a private office advisor, a position held in the highest regard. Sughra holds her networking skills in high esteem, as her clients are the result of her own diligent efforts and initiatives.

Leaving the Nest for Greater Heights

Yet, Sughra's narrative is far from one of complacency. Just when it seemed she had scaled the summit of her career, she embarked on a new adventure. She left behind her cherished role as a private office advisor to embrace the position of Director of Sales and Operations in another esteemed company.

This wasn't merely a career shift; it was a voyage of discovery, an opportunity to unravel the industry's inner workings, and a chance to master the art of running a real estate empire.

Houston Properties: Where Dreams Find their Dwelling

The crowning moment of Sughra's journey is the birth of her very own real estate venture, Houston Properties. It's not just a company; it's a passion project dedicated to helping clients find not just houses, but homes where memories are born.

With the wisdom gained from years of experience and an unwavering love for what she does–real estate, Sughra is now helping people write the next chapters of their lives in the most meaningful way possible. Her ambitious aim is to expand this venture into the United States of America, leveraging the skills and knowledge she has acquired thus far to ensure its thriving success.

Overcoming Challenges with Elegance

Sughra's voyage to success was paved with obstacles. However, her unwavering work ethic, her passion, and her drive saw her through. Her accolades, such as the top GCI award in 2018 and the Top Performer's award in 2019, speak volumes.

A Pursuit of Balance

While she dedicates herself to achieving greater heights professionally, Sughra also cherishes a life well-lived.She loves traveling, and her global adventures take her to exotic destinations, where she savors the richness of diverse cultures and experiences.

Mary Cristine: Cultivating Women's Success and Making an Impact

Elevating Wellness and Pushing Limits in Dubai

Mary Cristine, a dynamic expatriate in Dubai, embodies the spirit of empowerment and persistence. Her journey in the UAE has been nothing short of remarkable, characterized by a relentless pursuit of excellence and a commitment to making a positive impact in her industry and the community. In this article, we delve into Mary's Dubai experience, her motivation for choosing this vibrant city as her expat destination, and the significant contributions she has made to both her industry and the local community.

A Multinational Background and a Dubai Upbringing

Mary Cristine's multicultural heritage, with a Spanish/Filipino mother and a British father, provided her with a global perspective from an early age. She moved to Dubai at the tender age of five in the 1980s and has since called the UAE her home. After pursuing her university education abroad, she returned to Dubai to embark on a diverse career journey.

Over the years, Mary has been a serial entrepreneur, delving into various businesses and gaining

invaluable experience. Her corporate tenure spanned over a decade, equipping her with the skills and insights necessary for the competitive business landscape of Dubai. However, it was her passion for holistic health that led her to establish "Be That Life," an integrative health business specializing in functional nutrition and gut health.

A Visionary City of Boundless Possibilities

Dubai, with its remarkable transformation over the past half-century, captivated Mary's spirit and motivated her to choose it as her expat destination. The city's unparalleled commitment to innovation, ambition, and visionary leadership presented an environment where dreams could become reality. Dubai's unique hustle culture, driven by an unwavering desire to achieve greatness, resonated with Mary's own determination to excel in her field.

Dubai's meteoric rise from obscurity to international prominence is a testament to its relentless pursuit of excellence and its commitment to pushing the boundaries of possibility.

Dr. Heike

Harmgart:

Charting a Path to Economic Transformation in the SEMED Region

Dr. Heike Harmgart stands at the forefront of economic development as the Managing Director for the Southern and Eastern Mediterranean (SEMED) region at the European Bank for Reconstruction and Development (EBRD). Her journey is nothing short of inspiring, marked by dedication, innovation, and a commitment to fostering growth in the SEMED region.

Based in Cairo, Egypt, Dr. Harmgart holds the pivotal responsibility of shaping and executing EBRD's strategy and business plan for the SEMED region. This vast territory encompasses Egypt, Jordan, Morocco, Tunisia, Lebanon, West Bank, and Gaza, presenting both challenges and opportunities for economic development. Leading a team of 150 staff and overseeing an annual business volume exceeding €2 billion, she plays a central role in driving economic transformation in these diverse regions.

A native of Germany, Dr. Harmgart embarked on her EBRD journey in 2006 as an economist, laying the foundation for her impactful career. Her dedication to the organisation led to a historic milestone in 2013 when she became the EBRD's first Head of Office in Jordan, stationed in the vibrant city of Amman. Under her leadership, EBRD expanded its operations into Lebanon and the West Bank and Gaza in 2017, a testament to her vision and ability to drive transformative change.

Dr. Harmgart's outstanding contributions have not gone

Arpita Khatri: Redefining Dining in Dubai

A Journey of Transformation

Born and raised in Lagos, Nigeria, Arpita's family moved to Dubai in 2008, seeking educational opportunities and safety. Drawn to the city's remarkable growth, infrastructure, and proximity to India, Arpita found herself in a place that would become the canvas for her culinary dreams.

The transition from finance to food was not without its hurdles. Arpita's background in Accounts and Finance, coupled with her ACCA qualification, initially led her down a different career path. However, a burning desire for culinary exploration beckoned, leading her to leave her job at KPMG and enrol in the Grand Diploma course in Cuisine & Pastry at Le Cordon Bleu London in 2015.

One of the remarkable aspects of Arpita's journey is her ability to allow her eatery to organically evolve. Without a specific concept in mind, she embraced uncertainty and allowed her creativity to flow freely. This flexibility and willingness to experiment became a cornerstone of her success, proving that sometimes the best ideas are born from the courage to step into the unknown.

Donna Benton: The Visionary Entrepreneur Who Rede ned A ordable Luxury

In the ever-evolving world of entrepreneurship, few tales resonate as profoundly as that of Donna Benton, the Founder & CEO of The Benton Group. Her remarkable journey, which began over two decades ago, is a testament to unwavering determination, unwavering passion, and a visionary spirit that has left an indelible mark on the business landscape.

accessible to the people of Dubai. In 2001, she set this dream in motion with the launch of the ENTERTAINER. It was a pivotal moment, as she embarked on a path filled with trials and tribulations. However, Donna's passion, combined with an unparalleled work ethic, propelled her forward.

The ENTERTAINER, initially a modest concept, soon blossomed into a data-driven technology firm that transcended geographical boundaries. Donna's leadership steered the company's impressive growth, contributing a staggering USD1.3 billion to the economy annually.

averaging between 25% to 30% year after year.

Donna's entrepreneurial journey, however, extends far beyond her pioneering work with the ENTERTAINER. She is a constant seeker of new horizons, venturing into diverse industry segments that ignite her passion. This entrepreneurial spirit gave birth to The Benton Group, a global holding company poised to consolidate existing ventures and propel the expansion of its global portfolio.

Born in Melbourne, Australia, Donna's adventurous spirit led her to Dubai in 2000.

consumers to enjoy dining incentives while enabling restaurants to access new customers. The ENTERTAINER emerged as the solution, offering "buy one get one free" offers that delighted customers and drove strong sales. Donna's vision quickly transcended borders, with the same model being embraced in various countries. Her product line expanded to encompass restaurants, cafes, nightspots, attractions, spas, beauty, and hotel accommodations.

Kanupriya Saraf

Inspiring Women: Kanupriya's Spiritual Rebirth in Dubai

Kanupriya Saraf is a skilled energy healer and spiritual entrepreneur. Her unique life journey led her to Dubai and she now calls it her first home. Trained intensively for over three years by a healing guru and enlightened master in a hideaway in the mountains of the Philippines, Kanupriya's journey to Dubai was not conventional. Her profound passion for holistic wellness, a strong inner voice and psychic senses guided her decision. Having lived in India, Nigeria, and the UK, she eventually found herself drawn to Dubai's magnetic charm. Her initial move to the city was with her ex-partner, but life had other plans. Opting to part ways, Kanupriya chose to remain in Dubai, captivated by the city's abundant opportunities and cosmopolitan atmosphere.

Dubai: A Spiritual Oasis

Kanupriya regards Dubai as her Dharmic bhumi (a Sanskrit word that means mother earth, soil or fertile land). For her Dubai is a land of profound spiritual growth and purpose. Unlike the previous cities or “karmic bhumi” as she calls them, she has lived in (karmic bhumi is where one experiences obstacles and through those obstacles they change) she says, Dubai offers her an environment where life flows effortlessly, aligning perfectly balancing the spiritual and material wings of life. It is a seamless fusion of Eastern and Western cultures, along with safety and education opportunities, that fosters personal and professional growth, making it an ideal destination for expats seeking both cultural enrichment and personal fulfilment.

Hind Achahbar

Hinda Achahbar, bor on May 26, 1990, in Tetouan, Morocco, has always had a deep curiosity for fashion and beauty, which grew alongside her love for travel and reading. Raised in a supportive family, her father's success as a businessman and her mother's caring nature left lasting impressions on her. With a natural ambition and determination, she pursued her education, earning a Bachelor's degree in Finance and Diplomacy from the American University in 2014.

Hinda continued her academic journey in London, completing her IBM at Westminster University. Still hungry for more, she enrolled in the British University in Dubai in 2018 to pursue a Doctorate in

educational leadership and management (MLP). Despite the stress that higher educa tion often brings, Hinda's passion for learning and making a positive impact on the world keeps her motivat ed.

She possesses strong analytical skills that help her identify and tackle challenges effec tively. When faced with seemingly insurmountable problems, she seeks guidance from her trusted circle. Hinda firmly believes that no problem is unsolvable.

Surrounded by a supportive family, Hinda strives for continuous self-improvement. She maintains an active lifestyle, regularly working out and following a strict diet, with occasional indulgences in sweets and chocolates.

Hinda Achahbar's Journey of Education, Ambition, and Personal Growth

Heba Mohamed Emam

A Leading Environmental Advocate in the UAE.

Heba Emam is a driving force in the global shift towards environmental sustainability. As the Director of Environmental Consultancy at Al Dhabi Engineering and Environmental Consulting Company in Abu Dhabi since November 2014, Heba has consistently championed environmental initiatives, sparking change and inspiring countless individuals.

With a background in agricultural sciences, Heba possesses a deep understanding of the intricate relationship between human activities and the environment. Her career took off as an Inspector for the Egyptian Ministry of Supply in 2004, where she gained invaluable insights into pressing issues like waste management and treatment. Heba's commitment to environmental causes is further evident in her academic achievements. She holds a bachelor's degree in agricultural

sciences from Cairo University and a higher diploma in environmental sciences from Ain Shams University. Her dedication culminated in a master's degree in environmental sciences and industrial development, specializing in solid waste management and treatment from Beni Suef University. Additionally, she is a graduate of the Women's Leadership Program at the National Training Academy (NTA) Egypt.

Heba's thirst for knowledge knows no bounds. She has completed numerous courses in climate change, carbon tax, circular and green economy from the United Nations Institute for Training and Research. An accomplished writer in the fields of environment, women's empowerment, green economy, and sustainability, Heba received the prestigious Master Mind Awards in the UAE for her creative writing. Her expertise has earned her recognition from the Environmental

Mina Al Sheikhly

From TV Host to Entrepreneur:

Mina Al Sheikhly's Million-Dollar Mascara Brand

Agency Abu Dhabi (EAD), where she was honored as one of their environmental experts. Furthermore, she serves as the Environmental Ambassador for Remtech Europe in Italy, a role she has held since 2020.

Heba Emam's relentless pursuit of knowledge and unwavering dedication to environmental causes make her a beacon of change in the quest for a more sustainable world.

Mina Al Sheikhly, known for her role as the host of MBC Iraq's Beit Beauty TV show, has ventured into entrepreneurship with her mascara brand. Her passion for expressive eyes led her to create her mascara line, produced and packaged in Italy. The brand reported impressive revenues of over $1 million since its establishment, with top-selling markets including Iraq, Saudi Arabia, the UAE, and the US.

Teaming up with beauty industry expert Emad Khaffaf, Al Sheikhly spent three years perfecting her mascara line, which includes two varieties, Tailored and Elevated. The product stands out for its high-quality formula and brushes, offering water resistance, buildability, and a lightweight feel on lashes.

Despite launching her brand in the midst of the COVID-19 pandemic, Al Sheikhly's focus on eye makeup gained traction as face masks became mandatory. The emphasis on eye makeup led to a

highly successful campaign for her mascara line, with customers eagerly trying to access her website, causing it to crash. According to Al Sheikhly, the most compelling aspect of her mascara brand lies in its formula and brushes, which are intricately related. This unique relationship ensures that the formula is water-resistant, easily buildable, and exceptionally lightweight on a woman's lashes. The application process is remarkably smooth, resulting in lashes that are beautifully highlighted.

Al Sheikhly's substantial social media following, boasting over 4.3 million Instagram followers, played a crucial role in promoting her brand. She emphasises the authenticity of her social media content and collaborations, ensuring they benefit her followers. With her brand's success, Al Sheikhly plans to continue creating beauty products for the eyes, building her business step by step while valuing consistency and patience.

Shazia Munir

Transforming Dubai’s Nightlife

Dubai's event and artist management arena is illuminated by the presence of a true luminary: Shazia Munir. As the founder and owner of Blingstar Events, she has artfully established her distinct mark in the industry, showcasing leading artists from India and Pakistan. Under Shazia's skilled leadership, Blingstar Events has reshaped Dubai's nightlife, transcending the role of a mere event management company to become a purveyor of unforgettable experiences.

Kate Hardcastle MBE

The Customer Whisperer Shaping Business and Philanthropy"

In the realm of business expertise, certain individuals shine brightly, casting their influence far and wide. Kate Hardcastle MBE, affectionately known as "The Customer Whisperer," is one such luminary. Her remarkable journey from local acclaim to international recognition is nothing short of inspiring, and her multifaceted contributions to both the corporate world and philanthropy deserve

As an international transformational business consultant, Kate Hardcastle boasts a resounding track record of

Her knack for forging commercial ventures and partnerships, often with household name corporate and consumer brands, has propelled her into the echelons of industry leadership. Whether it's dissecting consumer insights, strategizing market penetration, or fostering corporate growth, Kate's expertise has consistently borne fruit on a global scale.

One of Kate's most striking attributes is her eloquence as a keynote speaker. She graces prestigious international events, sharing her wisdom across diverse domains, from retail and interiors to travel and spa industries.

Attracting the Best

One of Shazia's notable accomplishments lies in her talent for attracting highly sought-after artists from India and Pakistan to Dubai. Her extensive network features some of the most prominent figures in the music and entertainment sector, positioning Blingstar Events as the ultimate choice for enthusiasts of Bollywood and Pakistani music. With Shazia at the helm, these artists illuminate the stages of Dubai's premier nightclubs, igniting the city with

Eleanor Laurenne

Eleanor Laurenne is the creator of Studio Laurenne, a Lifestyle Design Studio dedicated to helping people create their dream lives.

As an International Coach Federation ACC life coach, Eleanor specializes in helping individuals create their dream lives by bridging the gap between their current reality, aspirations, and the barriers that hold them back. With over two decades of experience in coaching and the corporate world spanning the UK, USA, and the UAE, she offers an antidote to the relentless busyness that characterizes many lives.

A Journey of Transformation

Originally from the UK, Eleanor relocated to Dubai three years ago, embarking on a journey of personal and professional change. It was a period marked by significant life changes, including the end of her marriage and the need to start anew. These experiences taught her the value of seizing the present moment and cherishing life's opportunities. Eleanor turned 40 in September, and the recent loss of close friends and relatives reinforced the idea that life is not a dress rehearsal—it's a precious gift.

She takes one step at a time, creating a clear vision of where she wants to go and understanding the profound "why" behind her journey. This unwavering determination to follow her path, despite any obstacles, is inspired by the memory of those she's lost and their unfulfilled dreams.

A Mission to Empower:

Her philosophy centers on crafting a simple, minimalist, and grounded existence, promoting concepts like 'home as sanctuary' and 'nature as healer.'

Eleanor believes that amidst Dubai's glitz and glamor, many people are awakening to the need for a more natural and organic connection to ground themselves in the midst of hectic, fast-paced lifestyles. This is where Studio Laurenne comes into play.

Eleanor is on a mission to create a holistic balance in people's lives, encompassing

mental, spiritual, emotional, and financial well-being. She acknowledges that Dubai is a city of dreams, but the pursuit of those dreams should not come at the expense of one's inner peace and authenticity.

Drawing from her diverse background, which includes a career in corporate leadership, luxury hospitality, and clothing retail, Eleanor’s journey to establishing her Lifestyle Design Studio in Dubai was a transformative one.

Kayleigh Hucklebridge

Encouraging Women in Dubai's Expatriate Community

Kayleigh Hucklebridge: Encouraging Women in Dubai's Expatriate Community

A Return to Dubai

Kayleigh Hucklebridge embarked on her Dubai adventure in 2008, departing in 2016 for an absence of nearly five years before returning in November 2021. Her story of rediscovering the city she loved and her determination to create a supportive network for herself and other women in Dubai is truly inspiring.

astounding success of the network underscored the genuine need for such a community in Dubai.

A Growing Community in a Global City

promises to revolutionize The Female Network Dubai. It will serve as a centralized platform for members to plan events, interact, and communicate seamlessly. Moreover, it will offer a unique opportunity for member-owned businesses to market themselves within the community, fostering a mutually beneficial relationship.

Inclusivity at Its Core

The

Genesis of “The Female Network Dubai”

Upon her return, Kayleigh realized that many of her friends had moved on, leaving her with a sense of isolation in the city. Juggling the demands of her life, including raising her two children, Kayleigh decided to take action. She founded "The Female Network Dubai" with the initial goal of socializing and networking.

Organic Growth and Unprecedented Success

What started as a small social initiative quickly grew beyond Kayleigh's expectations. In just over a year, The Female Network Dubai organically reached nearly 21,000 members on Facebook and over 4,500 on Instagram, all without paid promotions or artificial followers. The

Dubai's status as a global city attracts people from around the world, including the United Kingdom and beyond. The Female Network Dubai has become a hub for women to connect, share experiences, and build lasting friendships. It exemplifies the city's multicultural fabric and its ability to bring together women from diverse backgrounds.

Challenges of Managing a Thriving Community

The rapid growth of the community came with its own set of challenges.

Kayleigh found herself overwhelmed with messages, requests, and event inquiries on Facebook. To address this, she embarked on an ambitious journey to create a dedicated mobile application that would streamline the community's interactions.

The Mobile Application Revolution

Set to launch in October, the upcoming mobile application

One of the standout features of The Female Network Dubai is its commitment to inclusivity. The group welcomes women from all backgrounds, ensuring that everyone feels valued and included. Whether it's events with or without alcohol, fitness classes, yacht evenings, or professional workshops, the network caters to diverse preferences.

Empowering Women Professionally

Beyond social events, The Female Network Dubai goes the extra mile to support women in their professional journeys. Experts in various fields are enlisted to provide valuable services, including LinkedIn workshops and free professional headshots. Kayleigh's commitment to empowering women extends far beyond social gatherings.

A Vision for the Future

In summary, Kayleigh Hucklebridge's journey in Dubai is a testament to her dedication to empowering women within the expatriate community. Her creation, The Female Network Dubai, has rapidly evolved into a thriving and inclusive community that fosters connections, facilitates professional growth, and promotes business success. As they prepare to launch their mobile application, Kayleigh's vision is poised to reach even greater heights, ensuring that women in Dubai continue to thrive and excel in their personal and professional lives.

Sarah Lindsay is no ordinary personal trainer. Her exceptional accomplishments and unyielding determination set her apart as an inspiration for those striving to unlock their full potential. With a decorated career as a European gold medalist, two-time world silver medalist, and an astonishing ten-time British speed skating champion, Sarah's journey from the world of professional sports to fitness guru is nothing short of extraordinary.

As a three-time Olympian and former speed skater, Sarah Lindsay has emerged as one of the most sought-after celebrity personal trainers in the United Kingdom. Her impressive clientele includes A-list figures like Ellie Goulding, Nick Grimshaw, Mel B, Pixie Lott, Christine Lampard, Professor Green, and Piers Morgan, among others.

Sarah's foray into the fitness industry began in 2002 when she qualified as a personal trainer.

Ayman

The tech industry is often seen as a realm dominated by men, and Dina Ayman, a 29-year-old Microsoft engineer, is breaking barriers and reshaping perceptions. With her unwavering dedication to diversity and inclusion, she is not only making strides in the tech sector but also inspiring the next generation of female engineers and leaders.

A Challenging Beginning

Dina's journey into the tech world was far from conventional. Her father's initial reluctance, rooted in Arab cultural norms, pushed her towards a career in medicine. "Engineering is not for girls," he once told her. Despite this discouragement, Dina's love for mathematics and technology remained unshaken. After a brief detour into pre-med studies, Dina eventually returned to her passion for computer engineering, determined to prove that women could excel in this male-dominated field.

After retiring from professional athletics in 2010, she embarked on a new chapter by establishing a trio of ROAR personal training gyms in London. In early 2023, she extended her empire to Dubai with the launch of a fourth location. Sarah's innovative spirit gave birth to ROAR Classes On Demand, an online fitness platform boasting over 385 live and streamed classes filmed at ROAR's state-of-the-art Kensington studio.

Beyond being an exceptional personal trainer, Sarah excels as a nutrition coach and Winter Sports pundit for the BBC. Her unmatched expertise and success have earned her the title of Britain's body transformation queen. She achieves awe-inspiring results with her metabolism-boosting weight training method, focusing on resistance training. Driven by her ability to transform lives, Sarah is committed to helping her clients improve

their fitness, overall well-being, and self-confidence. She firmly believes that people often underestimate the incredible feeling of physical strength and how it can positively impact all aspects of their lives until they experience it themselves.

Sarah Lindsay's story is a testament to the power of determination, passion, and expertise. Through her remarkable athletic achievements, renowned personal training gyms, and innovative online fitness platform, she continues to motivate countless individuals to pursue their fitness goals and transform their lives.

Dina

Empowering Inclusivity and Equality in Tech

Sarah Lindsay

Champion Athlete Turned Fitness Icon

A Legacy of Inspirational Leadership in Healthcare

and embodies the essence of inspira tional leadership. Her journey is a testament to the power of determination and the profound influence of a strong mother-daughter bond.

Zanubia's mother, Dr. Zulehka Daud, is the visionary founder of the Zulekha Healthcare Group, a healthcare conglomerate that has transformed medical services in the Middle East. Growing up, Zanubia witnessed her mother's unwavering dedication to healthcare, igniting a passion within her to follow in her mother's footsteps.

After earning a postgraduate degree in Business Administration from Southern New Hampshire University, USA, Zanubia assumed increasing responsibilities within the healthcare group. Her journey culminated in her becoming the Co-Chairperson of the group, steering it towards greater heights of success. Under her leadership, the Zulekha Healthcare Group has seamlessly merged cutting-edge technology with a compassionate approach to healthcare, providing services across vital specialities like oncology, cardiology, orthopaedics, and bariatrics.

From her mother, Zanubia imbibed a crucial lesson: true leadership extends beyond personal achievements to uplifting others. This principle fuels her involvement in various awareness campaigns, particularly those addressing cancer and cardiovascular diseases, which often affect underprivileged communities. Zanubia spearheads the annual 'Pink It Now' campaign, offering free breast cancer consultations and mammograms to women in the UAE, ensuring essential healthcare access for all.

Furthermore, Zanubia champions women's empowerment within the healthcare sector. Collaborating with the IFC –World Bank Group, she has championed the 'She Works' initiative, striving for a more equitable gender balance in employment. Under her guidance, the Zulekha Group has already surpassed its goal of a 60:40 women-to-men employee ratio, setting a shining example of gender inclusivity in the workplace.

Alena Bulataya: Elegance without Borders

For Alena Bulataya, design is more than just arranging furniture and picking color palettes. It's a journey into the depths of creativity and an exploration of the human experience through the lens of interiors. As the founder, ideological inspirer, and art director of Interior Design Buro, Alena has carved a niche for herself in the world of interior design that extends far beyond the boundaries of her native Belarus.

Over nearly 15 years, Alena Bulataya's Design Buro has completed over 550 projects, ranging from intimate private spaces to expansive public environments. However, it is the latter category that holds a special place in the firm's heart. Their designs have not only gained recognition from industry professionals but have also achieved international recognition as finalists in prestigious competitions across the UK, Italy, and Germany.

These achievements have not only boosted the team's confidence but have also ignited their motivation to create more inspiring and captivating projects, not only across Europe but around the world. Today, Alena's team boasts an impressive portfolio of projects spanning the CIS, Europe, America, and the United Arab Emirates.

Alena's design journey commenced at the National Academy of Fine Arts, where she plunged into the world of interior design. Yet, her passion for crafting distinctive spaces led her to Milan, the global epicenter of design. There, she refined her craft, learning to infuse elegance and individuality into every project.

With a decade of experience behind her, Alena embarked on a mission to bring her unique vision to life. Interior Design Buro was born, a studio that has since grown into a tightly-knit team of seasoned design and architecture professionals. Together, they shape interiors that are more than spaces; they are narratives waiting to be unfolded.

With a decade of experience under her belt, Alena embarked on a mission to bring her unique vision to life. Interior Design Buro was born, a studio that has since grown into a tightly-knit team of experienced design and architecture professionals. Together, they craft interiors that are not just spaces but stories waiting to be told.

One of the most significant milestones in Alena's journey was the opening of Interior Design Buro's branch in Dubai, which took place 1.5 years ago. Since then, Alena and her team have played a pivotal role in transforming numerous public facilities in Dubai, from a modern medical clinic on Jumeirah Street to chic beauty salons in Dubai Mall and the Financial Center, as well as stylish restaurants and cafes in the heart of the city. Their influence extends to luxurious villas in the most prestigious districts of Dubai and Abu Dhabi.

As Alena and her team continue to redefine the boundaries of design, there is no doubt that they will remain dedicated to crafting spaces that are as functional as they are enchanting, as modern as they are timeless, and as unique as the clients they serve.

"Elegant, modern chic that meets all standards of functionality and, of course, the client’s wishes and goals."

Alena Bulataya

Elegance without Borders

Lina El Assaad

Empowering Leaders and Creating Change

Leadership is a blend of multifunctional skills and a deep understanding of diverse cultures, and one individual has dedicated her life to unlocking the full potential of leaders and teams in this progressive world. Lina El Assaad is a name that shines brightly. For over two decades, she has harnessed her extensive corporate experience, her passion for coaching, and her commitment to gender diversity to carve a path of influence and impact.

Lina is not only a coach. She is an Executive, Leadership, and Team Coach certified by the International Coaching Federation (ICF), standing as a beacon of empowerment and growth in the heart of Dubai.

A Coaching Maestro:

Her journey began 20 years ago, as she embarked on a career with Fortune 100 companies such as Johnson and

Johnson, Danone, and Boston Scientific. Her roles in senior leadership, often spanning the European, Middle Eastern, and North African regions, equipped her with invaluable experience in managing cross-functional teams in fast-paced, multicultural settings. This wealth of practical corporate experience became the bedrock upon which her coaching expertise would later thrive.

With over a thousand hours of coaching under her belt, Lina has supported, C-Suite leaders and Ministry advisors in the delicate balance of self and leadership development. Her guidance has not only helped these leaders achieve their goals but also exceed them, unlocking their true potential. Her coaching prowess lies in her deep understanding of the unique challenges leaders face in the ever-evolving corporate landscape. She combines scientific tools and methodologies with her practical leadership experience, enabling executives to ascend to greater heights of success. Her clients hail from various industries, where she has cultivated partnerships with individuals from a diverse range of countries, including the UAE, Kingdom of Saudi Arabia, Lebanon, the UK, Egypt, Gabon, Sweden, the USA, Finland, Jordan, Tunisia, and more.

Championing Leaderships

As the President of the ICF UAE Chapter, Lina oversees the strategy and governance of the largest ICF Chapter in the MENA region. ICF, known as the gold standard of the coaching industry, upholds the competencies and ethics of the coaching profession. Lina's role involves safeguarding these values and driving the chapter's strategic initiatives forward.

In her role as an executive coach, Lina’s primary focus revolves around helping senior leaders develop the awareness and skills to excel in their roles and assume more prominent positions in the workplace.

Zakia Al-Merri Redefining Empowerment in the World of Fashion and Beauty

In a world where influ ence holds remarkable sway, Zakia Al-Merri stands out as a seasoned influencer in the fashion and beauty industry. Her journey is about empowerment, experience, and making a difference.

Zakia's influence extends beyond glamour. Her commitment to honesty has garnered a loyal following, resonating with her family-focused persona. She inspires others to embrace their true selves. Zakia's dedication to creating educational content for children showcases her multifaceted approach to impact.

As a board member of the Association of Social Media Influencers at the Emirates Vision Media Network, Zakia brings expertise and a strategic

Dr. Yana Leonova

Forging a Sustainable Future through Technology and Innovation

In an era marked by the urgent global climate crisis, a growing chorus of advocates, policymakers, and leaders have been pushing for substantive, eco-friendly reforms. Yet, in the midst of these demands for change, there remains a persistent belief that straying from the established status quo might derail the very economic engine that has propelled human progress to remarkable heights. Moreover, challenging the deeply ingrained notion that prosperity and environmental sustainability are mutually exclusive pursuits is no small feat, especially for a woman navigating a world traditionally dominated by men. Despite these formidable challenges, a cohort of audacious pioneers have refused to be deterred, and Dr Yana Leonova stands proudly among them.

Dr Leonova is a firm believer that sustainability isn't just an optional consideration; it's the very foundation upon which future investments must be built. Armed with a doctorate in Economics of Agriculture, a law degree from Russia, and a Master's in Business Administration from the United Kingdom, Dr Leonova's academic journey reflects her unwavering dedication to unravelling the intricate interplay between economic growth and environmental stewardship.

Her journey traversed continents and industries until, eight years ago, she found herself captivated by the world

world of blockchain and technology during her participation in the Oxford Blockchain Strategy course in London. This turning point ignited her passion for merging technology with sustainability.

Dr Yana Leonova is a strategic advisor with extensive experience in various domains. She currently holds the position of Strategic Advisor at BANTgo, a role she has been in since

February 2023. She is also a Lecturer at GBS Dubai, where she has been teaching part-time since September 2022, covering topics such as Financial Forecasting, How to Start Your Business, Emerging Tech, and ESG. Dr. Leonova is the Regional Head for EcoWatt, a blockchain-powered renewable energy company, where she has been working full-time since September 2022.

Anul Mundra

Shaping Dubai's Event Management and Marketing Landscape

Anul Mundra: Shaping Dubai's Event Management and Marketing Landscape

Amidst the progressive Dubai business scene, one name that emerges prominently is Anul Mundra, the founder of XpatzHub. Founded in January 2020, XpatzHub has rapidly grown into the largest business platform in Dubai. The company specializes in two key areas: community marketing and event management.

XpatzHub's expertise extends beyond marketing. The company hosts a diverse array of in-house and partnered events, including fashion shows, exhibitions, mall and corporate events, birthday parties, weddings, and more. Their dedication to delivering exceptional experiences has earned them numerous accolades, solidifying their position as leaders in the field.

Fostering Business Growth

In addition to event management, XpatzHub plays a pivotal role in supporting businesses through advertising and marketing services. They have a proven track record of promoting events as support partners or social media partners. Their extensive portfolio includes exhibitions, fashion and award shows, community festivals, corporate events such as team building exercise, launch events, product events, and also events like Birthday Parties, Baby Showers, Weddings, etc.

Awards and Recognition

A Leader in Business and Social Entrepreneurship

Anul Mundra's entrepreneurial endeavors have been acknowledged with numerous awards, including Best Business Influencer in 2021, Best Social Entrepreneur in 2022, and Entrepreneur of the Year in 2023.

Media Recognition

Anul Mundra's work has captivated the attention of prominent media outlets, including Zee TV, Khaleej Times, Sony TV, Gulf News, Star Plus, and leading FM radio stations. Her innovative approach to marketing and event management has established her as a sought-after expert in the field.

XpatzHub: A Hub for All

XpatzHub, under Anul's guidance, was established to offer comprehensive 360-degree marketing and event solutions. The company boasts a vast consumer database of over 200,000 individuals across the UAE. Anul leads the largest active community in Dubai across various digital media channels such as Facebook, Instagram, WhatsApp, Telegram, and YouTube. XpatzHub provides tailored advertising and marketing solutions to support this thriving community.

Anul Mundra and XpatzHub have received widespread acclaim, featured in renowned media outlets such as Gulf News, Khaleej Times, Zee TV, Star Plus, B4uplus, Radio FM 106.2, and more.

Anul Mundra's incredible journey, paired with XpatzHub's dynamic presence, showcases the boundless possibilities that come with grit and creative flair in Dubai's bustling business and event management scene. With an impressive track record and a future that sparkles with promise, Anul Mundra and XpatzHub are crafting an exciting narrative that propels the industry to new heights. They're not just in the game; they're rewriting the rules with a dash of panache!

"She has garnered more than 40 awards for her remarkable contributions."

Donna Sultan

Pioneering Leadership in Construction and Business Excellence

Meet Donna Sultan, a remarkable figure in the construction industry who has not only shattered the glass ceiling but also left an indelible mark on the world of business. With over 30 years of dedicated leadership, Donna has transformed KEO International Consultants into a powerhouse, making it one of the most influential firms in the Gulf Cooperation Council (GCC) region and beyond. Her remarkable journey is an inspiring beacon for women in business.

Educated in the United States and Europe, Donna's career spans four decades of excellence. Her outstanding contributions have earned her a well-deserved spot among the 100 Most Powerful Women in the Arab World and the top 12 influential businesswomen in the Gulf.

Donna's achievements have been recognized through prestigious awards, including 'Construction Executive of the Year,' 'Business Woman of the Year,' and the coveted title of MEED's 'Female Leader of the Year.' These accolades reflect her exceptional impact on the industry.

Under Donna's visionary leadership, KEO has evolved into a globally renowned multidisciplinary consultancy.

The firm has played a pivotal role in shaping some of the most iconic construction projects across the Middle East, North Africa, Asia, and Europe. Donna's unique approach blends project and construction management expertise, innovative design, engineering excellence, sustainability principles, local insights, and global perspectives. This winning formula has earned KEO unwavering client trust and immense respect within the industry.

Donna's personal oversight in developing allied practices, such as InSite, C-Quest, and F&M+, has diversified revenue streams and expanded KEO's reach. Donna's career has been dedicated to propelling KEO into a leading multidisciplinary consultancy with a significant presence in the GCC.

Hiba Haidari

From Aleppo to Dubai: Hiba Haidari's Journey to Media Stardom

Hiba Haydari, originally from Aleppo, Syria, has an incredible story of rising to fame in the media world. Her journey began with a deep childhood dream of working in the media. She attended Damascus University, where she studied business administration. But Hiba's heart was set on a career in media, so she moved to the United Arab Emirates in pursuit of her dreams.

Carmen Haddad Leading Finance in the Middle East

In Dubai, Hiba was determined to gain the necessary skills and knowledge for a successful media career. She enrolled in training courses at the Fox Academy for Consulting, Training, and Media Development, a well-respected institution in the field of media. It was here that she honed her talents and learned the ropes of the industry.

Hiba's big break came when she had the chance to prepare and present news reports.Her natural talent shone through during her ninth broadcast on MBC, proving that sometimes, talent is more important than formal education.

In a recent interview, Hiba shared her inspiring journey.

Carmen Haddad's journey at Citi is truly inspiring. Since January 2020, she has held the prestigious position of Vice Chair at Citi Middle East, where her focus is on exploring new opportunities with Institutional and Private Bank clients in the region. Remarkably, Carmen also continues to serve as the Citi Country Officer (CCO) for the Kingdom of Saudi Arabia, showcasing her multifaceted expertise.

With a career spanning over two decades at Citi, Carmen has played a pivotal role in reshaping the bank's presence in the Middle East. She began her remarkable journey at Citi Private Bank in 2000 and has since been a driving force behind the bank's success in the region.

Carmen's influence extends beyond the banking sector. In 2018, she was recognized by Forbes Middle East as one of the Top 100 most powerful and influential Arab Business Women. Financial News also featured her on its list of the top 50

She revealed that her fascination with Dubai, a city where dreams come true, led her to move there nine years ago. Her passion for media was ignited by the desire to send important messages and raise awareness among people.

Although she initially pursued a degree in business due to family constraints, Hiba's determination led her to Dubai's Fox Academy. Her innate talent was quickly recognized, and today, she inspires others through her social media content.

Most Influential Women in Finance in the Middle East during the same year.

In 2017, Carmen assumed the role of CCO for the Kingdom of Saudi Arabia, recognizing the strategic importance and immense potential of the Middle East. Her tireless dedication to strengthening client relationships and creating new opportunities for Citi in the region has been commendable.

Prior to her role in Saudi Arabia, Carmen served as the CCO of Qatar from 2013 to 2017, where she led the Private Bank teams across the Gulf, Egypt, and Levant. Her extensive experience in sales and trading at Lehman Brothers and equity brokerage at Merrill Lynch provided her with a solid foundation in the financial industry.

With a dazzling array of talents and an insatiable thirst for knowledge, Nihara Hareesh has carved a unique path that crosses traditional boundaries. She's not just a writer; she's a polymath—a person who excels in a multitude of fields, each marked by her signature style and unwavering passion.

Nihara Hareesh

Crafting Stories, Shaping Enterprises, Inspiring Minds

Nihara's journey began in India and led her to the vibrant landscape of Dubai, where she now thrives. With a degree in Journalism from Amity University Haryana and expertise in High Definition Filmmaking from New York Film Academy, she ventured into the realm of storytelling. Writing became her canvas, and her words soon began to dazzle clients and readers alike.

Described as fearless, inventive, persistent, and beautiful, Nihara has authored four bestselling books that shake us awake, challenge our beliefs, and ignite our creative spirits.

“Relentless”: A Source of Inspiration

"Relentless," her debut book published on September 10, 2017, serves as an empowering source of inspiration. It resonates deeply with independent women who have weathered the storms of heartbreak and emerged victorious. Through her words, Nihara instills courage and relentless bravery in those seeking to rebuild their confidence and

"Lost Words": Poetry That Resonates

On September 10, 2018, Nihara unveiled "Lost Words," a mesmerizing collection of poems that captures life's fleeting moments. This anthology celebrates the words lost in the whirlwind of both joy and sorrow. In Nihara's words, it's "a dictionary of beautiful truths and heart-wrenching realities," reminding us of the tangible power of language.

Letters to my Soul(mate)": Celebrating Love Letters

"Letters to my Soul(mate)," published on November 10, 2019, is Nihara's tribute to the enduring value of love letters. She believes that love letters should not be consigned to history; they remain potent expressions of authenticity and honesty. Through her book, Nihara rekindles the art of heartfelt communication.

Elena Luneva

A Fashion Luminary’s Tale

Originally from Russia, Elena Luneva moved to Dubai and has been living in this bustling and progressive city for the last 13 years. Her life has always revolved around her love for fashion, and it's this passion that has taken her on an incredible journey.

A Fashionable Beginning

Elena's fascination with fashion started at a young age. During her teenage years, she ventured into the world of modeling, providing her with a glimpse of the fashion industry's inner workings.

Driven by her passion, Elena established her own fashion brand, where she curated captivating capsule collections tailored exclusively for women. Her educational journey led her to

Nilufar Yuldash

Empowering Women: Nilufar's

pursue a Master's degree in Strategic Marketing, which, coupled with her professional experience in PR Marketing, allowed her to gain valuable skills and insights into the business world. Her heart remained steadfastly devoted to fashion though!

Rekindling the Fashion Flame in Dubai

Eventually, Elena decided to prioritize her true passion for fashion. She took a pivotal step by enrolling in the "Personal & Celebrity Styling" course at the FAD Institute of Luxury Fashion & Style in Dubai. This marked the beginning of a transformative period in her life, as she delved into the art of styling.

In 2021, Elena and her family relocated to Verona, Italy, where she pursued a Master's degree in Fashion Styling & Art Direction. During her time in Italy, she collaborated with international fashion brands and worked as a personal stylist in Milan and Dubai. Now back in Dubai, Elena

tion for expats worldwide.

is expanding her fashion network and continuing her work with Style Doctors, aiming to style commercial and editorial projects in the city. Her styling projects have been featured in international magazines, and she shares valuable style tips, emphasizing the importance of finding a unique personal style, ensuring well-fitted clothes, and building a versatile capsule collection. Elena's passion for fashion drives her success and inspires others in the industry.

Nilufar's journey began in Tashkent, Uzbekistan, where she pursued her education in Banking and Audit. Her first taste of the financial world came through an internship at a local bank. However, her childhood Geography teacher's prophecy about Dubai's ascent as a global business hub lingered in her mind.

In 2006, Nilufar visited Dubai for her sister's wedding, experiencing the city's dynamic, ever-evolving nature. Determined to make Dubai her home, she returned in 2008 as a recent College graduate, armed with a clear mission: to work, study, and establish herself in this vibrant city.

Early Challenges: Nurturing Ambitions

At just 18, Nilufar accepted a sales executive position at Valencia, a shoe store in Mall of the Emirates. Simultaneously, she pursued self-improvement vigorously, obtaining her driver's license and enrolling in IELTS and GED courses. Her dedication paid off

when she received an acceptance letter from the American College of Dubai, where she pursued a BBA degree with a concentration in Management.

A Professional Odyssey: HR and Administration

In 2010, Nilufar's journey in HR and Administration began, marking the start of her professional career. Over the years, she joined international corporations and experienced the birth of her son in Dubai. Her life's pivotal moments unfolded in this city of opportunities.

Dubai: A City of Promise Through Nilufar's Eyes

Nilufar showcases Dubai's unique opportunities, including personal growth, safety, and a high-quality lifestyle. Her Instagram supports single mothers in Dubai, offering hope and shared experiences. She advises aspiring expats to embrace the dynamic Dubai lifestyle, inspiring others with her journey of determination and hard work.

Dr Ana Kochoska

Arsevska's Extraordinary Voyage from North Macedonia to Dubai

Breaking Boundaries: Dr Ana

Kochoska-Arsevska's Extraordinary Voyage from North Macedonia to Dubai

A Medical Odyssey Begins

Dr Ana Kochoska-Arsevska, a highly experienced physician with 12 years of expertise in General Practice, embarked on her remarkable journey in the field of medicine in 2011. After graduating from 'Ss Cyril and Methodius University in Skopje, North Macedonia, she earned the prestigious title of Doctor of Medicine.

Nurturing Communities in North Macedonia

From 2012 to 2019, Dr Ana dedicated her skills to primary health facilities in Kumanovo and Skopje, North Macedonia. Her compassion and medical acumen shone as she cared for patients of all ages. During this time, she also served as a medical doctor at sports events and contributed her expertise to the largest website for children's health magazines.

Maldives: A New Horizon

In 2019, Dr. Ana Kochoska-Arsevska embarked on a transformative journey to the Republic of Maldives, initially serving as a Resort Doctor in Jumeirah Vitavelli. Here, she independently handled diverse medical cases and emergencies, showcasing her commitment

to top-notch care. Later, she spent 2.5 years as a General Practitioner in the largest private tertiary hospital, Tree Top Hospital in the Maldives, where her responsibilities spanned various departments, solidifying her reputation as a versatile and highly skilled physician.

Dubai: The Next Frontier

In December 2022, Dr. Ana's journey led her to Dubai, where she currently practices as a General Physician at the prestigious Al Das Medical Clinic. Her presence in Dubai's healthcare landscape has been nothing short of transformative, and her areas of expertise, including Family Medicine, Pediatrics, Telemedicine, Chronic Illnesses, ER, and Primary Healthcare, have been a boon to the local community.

A Holistic Approach: The Power of RTT

What sets Dr Ana apart is not just her extensive medical experience but also her commitment to holistic healing. In April 2022, she became a certified hypnotherapist through the RTT school, guided by the illustrious hypnotherapist Marisa Peer. Rapid Transformation Therapy (RTT) is a groundbreaking therapeutic

approach that harnesses the power of neuroplasticity, blending NLP principles with CBT, psychotherapy, and hypnotherapy.

Dr Ana's mastery of RTT allows her to empower individuals to overcome their challenges and find lasting freedom from their issues in as few as one to three sessions.

Global Recognition and Accreditation

Dr. Ana Kochoska-Arsevska's global recognition and accreditation from prestigious institutions in the US, UK, and Australia, including the National Council of Psychotherapists, the American Board of Hypnotherapy, the International Council of Psychotherapists, and the International Association of Counselors and Therapists, highlight her unwavering commitment to excellence and innovative therapies. In June 2023, Dr. Ana Kochoska-Arsevska and business partner Sehrish Ghafoor co-founded "Live Truly With Us" in Dubai. @LiveTrulyWithUs serves as a transformative platform, guiding individuals on a journey of self-discovery to connect with their subconscious mind, body, and soul, helping them overcome challenges and bad habits while pursuing their dreams. Their services include Hypnotherapy, Mindset Coaching, Breath Work Healing, Energy Reiki Healing, Meditation, and Manifestation, with a mission to empower people to manifest their desired life, live authentically, and achieve lasting transformations.

A Beacon of Empowerment

Dr Ana Kochoska-Arsevska's journey from North Macedonia to Dubai is a shining example of an expat empowering women in her field. Her extensive experience, unwavering dedication, and commitment to holistic healing make her a valuable asset to the healthcare community in Dubai. As she continues to thrive and inspire, Dr. Ana serves as a beacon of hope for women aspiring to make a difference in their chosen professions, no matter where their journey takes them.

Naheed Maalik and Rachel Lloyd

The Loop: A 360 Approach to Marketing and Communications

Every start-up has a story about how it all began. The Loop’s started when Naheed Maalik and Rachel Lloyd worked together in the education sector in Dubai.

Naheed Maalik, a seasoned marketing and communications professional with two decades of experience, has built a track record of creating and implementing strategic marketing communications for education and not-for-profit organizations. Her expertise spans brand development, PR and communications projects, creative and copywriting, lead generation, and more. Naheed is a Chartered Marketer from the Chartered Institute of Marketing, UK.

Rachel Lloyd is an accomplished communications specialist, bringing over twenty years of experience working across Europe, the Middle East, and Asia. Her proficiency in crafting corporate collateral, media releases, marketing content, and web materials spans a wide range of business sectors. Rachel's multicultural exposure has also honed her copyediting skills, particularly in ESL contexts.

In 2018, the duo embarked on an exciting endeavour, setting up The Loop, an agency dedicated to seamlessly integrating marketing, communications, branding, PR, and design services.

Businesses are constantly vying for attention in a very competitive marketplace. Organizations often seek external support for content, PR, media buying, design, digital, and print projects. However, from their own experience working in-house, Naheed and Rachel saw two main challenges in finding the right fit for the job: the high costs of big agencies and the fragmented services of solo marketers and designers. The duo recognized the need for a specialized agency that could provide a comprehensive 360 solution. The Loop was conceived to fill this gap in the market, a one-stop marketing and communications agency offering personalized service at affordable prices.

The Loop's core services encompass marketing, communications, branding, PR, and design. They provide both strategic and tactical solutions, from idea generation to content development, visual design, production, and distribution. In a crowded marketplace, where having a voice is crucial for success, The Loop enables businesses to focus on their core operations while leaving marketing and communications in capable hands.

“

Since 2021, Leanne has been H&M's top-performing influencer in the region, capturing the hearts of fashion enthusiasts. Her fashion journey reached new heights when she clinched the Fashion category - female title in Arab Asia Starz Season 2 in 2021. FilmFare

Middle East Magazine recognized her talent by granting her two Fashion Awards, solidifying her status as a fashion icon. In August 2021, Leanne graced the cover of FilmFare Middle East Magazine. Her captivating presence has also been featured in other renowned publications

began in 2015 when she attended Dubai's fashion week, marking the start of her incredible journey.

A pivotal moment came in October 2022 when Leanne was named the face of Fashion Factor, becoming its brand ambassador and a committee member. She shared her expertise by conducting a styling workshop during the event. Leanne also had the honour of judging designers alongside industry giants like Michael Cinco, Amato, Hany El Behairy, and Ezra Santos.

December 2022 brought another feather in Leanne's cap as she secured the title of first runner-up in the "Miss Influencer" competition.

A Rising Fashion Sensation in the Middle East

Leanne Everett

Leanne Everett is taking the Middle East's fashion scene by storm.

Marika Poveromo : Building a Luxurious Empire with WE Concierge

Meet Marika Poveromo, a visionary entrepreneur, embodying the essence of balance and versatility. As the CEO and Founder of WE Concierge, she leads with a relentless work ethic, crafting a remarkable trajectory for her venture. Marika's altruistic spirit finds expression through the various initiatives undertaken by her organization, leaving a positive imprint on communities around the globe. A true social butterfly, she effortlessly navigates through diverse environments, forming genuine connections wherever she goes. Marika's passion for both the bustling excitement of her work and the serenity life offers is palpable, reflecting in the ethos of WE Concierge, which seeks to enhance lives in every possible facet.

A Fascination for Stories

What truly fascinates Marika are the stories people carry with them. She's captivated by their adventures, their work, and the myriad perspectives they bring to the table. Her journey to becoming the CEO of a global lifestyle powerhouse is as intriguing as the stories she loves to hear. From humble beginnings, Marika exhibited an innate curiosity and a drive to understand the

world around her. As she climbed the ladder of success, she never lost sight of the power of empathy and connection, values instilled in her from an early age. Marika's thirst for knowledge and understanding propelled her forward, shaping the very essence of WE Concierge. Each tale she encountered fueled her determination to create a haven where people's stories are not only heard but celebrated. This genuine interest in the human experience remains the cornerstone of her leadership, as she continues to bridge the gap between dreams and reality for countless individuals seeking the perfect blend of hustle and harmony in their lives.

The Bold Move

Marika's tale begins in Italy, a city that was a paradise for tourists but a grind for those trying to make a living. That's when she made the bold decision to pack her bags and set sail for Dubai, where the promise of financial freedom beckoned. In Dubai, Marika found the freedom to save and the opportunity to pursue her dreams without the financial shackles that had held her back. She knows what it's like to scrape by on meager

wages while navigating a foreign land. Her journey from not even knowing English while working on a yacht in London to being a luxury lifestyle mogul in Dubai is nothing short of inspirational. The bustling city offered her a blank canvas to paint her aspirations, and with sheer determination, she transformed challenges into stepping stones. Marika's perseverance and adaptability enabled her to learn English and embrace various cultures, a skill that would later define her success in the diverse and multicultural landscape of Dubai. She not only built an empire but also became an inspiration for others facing similar obstacles.

Redefining Luxury Lifestyle Management

WE Concierge, under Marika's leadership, offers an array of services that elevate every facet of its members' lives. It's not just about concierge; it's about life enhancement. With dedicated lifestyle managers as a single point of contact, the level of responsiveness and access that can be experienced is truly life-changing. From asset management to investment consulting, business setups to luxury goods procurement, WE Concierge sets a new standard for luxury service.

The Dubai Experience

Their expertise extends to providing corporate and personal concierge services in Dubai. With extensive experience in the Dubai hospitality sector, they've cultivated relationships with solution providers across the city. From securing business class flights and organizing hotel stays to arranging business meetings and offering real estate advice, they've got Dubai covered. And let's not forget desert safaris, private jets, and business development—all part of the WE Concierge repertoire. Marika's team at WE Concierge is a well-oiled machine, finely tuned to cater to the unique needs of their discerning clientele. Their insider knowledge of the city's intricacies allows them to curate personalized experiences, ensuring that each client's desires and aspirations are met with clients eager for more.

Dubai, with its opulent architecture, lavish shopping, and unrivaled entertainment options, is a city that demands the best. WE Concierge's premium rental services offer clients the chance to explore the city in style. Whether you want to cruise the Palm Jumeirah in a Lamborghini or Ferrari or unwind in a luxury villa with breathtaking views, WE Concierge has you covered.

Beyond Dubai

Marika's passion doesn't stop at Dubai; her vision has expanded to Mykonos, Ibiza, the Maldives, and London. For those seeking a luxurious getaway, WE Concierge curates private vacations in these places, handling everything from flights and accommodations to activities, restaurant reservations, and even yacht bookings. It's all about a stress-free, top-tier experience Wherever you go, WE Concierge ensures their clients are treated like royalty.

On Self Reliance and Empowerment

As a woman who has scaled remarkable heights in a male-dominated industry, Marika has a message for other women. She knows that many women rely on men to navigate life's challenges, but she also believes in self-reliance and hard work. Her journey in Dubai, starting with limited knowledge and facing adversity, speaks of her own determination to be self reliant. Marika's advice to women is simple: work harder, stay focused on your goals, and never let anyone undermine your aspirations. Confidence in oneself is the ultimate source of reliance.

Marika Poveromo and WE Concierge have redefined what it really means to live life to the fullest. In the radiant legacy she continues to forge, Marika Poveromo exemplifies the infinite potential that lies within every woman's grasp. Her story stands as a beacon of hope and an affirmation that perseverance, vision, and audacity can dismantle the confines of gender norms and societal expectations. Through her leadership at WE Concierge, Marika embodies the idea that women can not only break through the glass ceiling but also thrive in an environment that may initially seem resistant to transformation. Her remarkable journey serves as an enduring source of inspiration, beckoning women to step boldly into their own power, fervently pursue their aspirations, and unabashedly embrace the journey to self-reliance. In the wake of her influence, an ever-growing community of women is discovering the fortitude to carve their own paths,

Empowerment is not a destination; it's a journey of self-reliance, determination, and unyielding belief in one's capabilities.

Lara Tabet

Inspiring Change Through Media, Fashion, and Business

Lara Tabet, a Dubai-born dreamer, has emerged as a global inspiration, powered by her deep passion for fashion and an unstoppable entrepreneurial spirit. Her adventurous journey has defied the usual industry borders, painting an unforgettable graffiti on the canvas of media, fashion, and business evolution.

Lara's journey began with a deep love for fashion that ignited during her early years in the diverse and artistic backdrop of Dubai. Growing up, Lara found solace and a canvas for her creativity in the realm of fashion. Although she initially carved a successful path in the hospitality industry, working closely with her family's business, her passion for fashion and television eventually led her down a different road.

While Lara's star ascended in fashion, her hunger for growth and impact drew her into the world of media.She was irresistibly drawn to the enchanting world of cameras, becoming a TV presenter and producer known for her magnetic presence and authentic storytelling, earning trust throughout the industry. Her journey in the media was a whirlwind of achievement. Hosting numerous shows and interviewing world leaders and global icons like Morgan Freeman, Laurence Fishburne, George Clooney, Sharon Stone, and Jennifer Lopez, Lara's influence reached across the globe, cementing her status as a true global influencer.

Beyond her glamorous media and fashion journey, Lara's commitment to boosting businesses and nurturing entrepreneurship shines through her groundbreaking project, "Arab Fashion Preneur." In a fiercely competitive industry, Lara recognized the hurdles entrepreneurs faced and created a launchpad for both budding fashion innovators and established brands. "Arab Fashion Preneur" became an oasis for imaginative souls, offering indispensable resources, expert guidance, and pathways to flourish in the ever-shifting fashion universe. Lara's impact doesn't stop there; she ventured into entrepreneurship herself by launching her own makeup line, Lara Tabet Beauty, showcasing her innovative spirit and influence in the beauty industry.

66 Womenpreneur Middle East / Sep. 2023

Meher Gupta

Pioneering Luxury Branding and Marketing across Continents

Meher Gupta is a highly experienced Mar Branding

Professional who thrives in this ever-evolving world of business. She is also an accomplished entrepreneur, demonstrating an impressive history of excelling in branding, marketing, and the management of luxury brands and talents spanning diverse regions, encompassing India, the United Kingdom, France, and the Caribbean islands.

The Beginnings

Meher's impressive career began with a solid educational founda

These ventures have become synonymous with her innovative approach to marketing and branding by contributing to elevated brand visibility and driving substantial business growth.

Contemporary Connect, in particular, is a standout success story. Founded in 2014 in New Delhi, the company aimed to provide a comprehensive one-stop platform for luxury branding and image management solutions. Under Meher's leadership, the company's revenue skyrocketed from a modest USD 20,000 in its inaugural year to an astounding 500% increase within the first year alone. This upward trajectory continued with a consistent annual growth rate of 25%, even during the challenging times of the Covid-19 pandemic when many agencies faced closures.

Meher Gupta, the brand's founder and CEO, believes that global expansion is essential to adapt to the changing trends and digital evolution of the communication industry. In line with this conviction, Contemporary Connect Global FZE has been instrumental in supporting this vision since its establishment in the UAE in 2020. The company offers a comprehensive range of services including design, strategy, website building and management, social media campaigns, event key markets and emerging economies in

Luxury Brand Management from the European Business School in London. Her passion for contemporary arts led her to acquire certification from Sotheby's Institute of Art: Contemporary Art in 2017, further enriching her creative perspective.

Contemporary Connect: A Success Story

Her entrepreneurial ventures, Contemporary Connect and Bbloom – The Floral Frame, have achieved remarkable success.

East, South Asia, and Africa, making it a strategic move for the company.

On Embracing Solitude Amidst Challenges

In her own words, "The entrepreneurial journey often commences in solitude, and while success may make it seem lonelier at the zenith, the initial solitude is a rite of passage.

I harbor no grievances about the trials, tribulations, mistakes, and fears that accompanied my journey."

Resilience and determination can mold remarkable stories of individuals, and Noura Zein’s journey exemplifies this truth. Noura is a skilled Finance Professional with an impressive 18-year career in finance. Marked by significant accomplishments, she has not only established herself as a respected professional but also endeavors to empower the younger generation on their path to self-reliance and independence.

Beginnings Amidst Challenges

Born and raised in Lebanon during the tumultuous years of the Lebanese Civil War, Noura's early life was characterized by uncertainty and fear. Yet, it was during these

challenging times that Noura developed a profound appreciation for the importance of holistic well-being, with financial stability being at the forefront.

Noura's experiences in Lebanon instilled in her a deep-seated belief that individuals should not only prioritize their physical safety but also tend to their intellectual, emotional, and financial health. These formative years became the foundation upon which she would build her future.

Educational Background

Noura's educational journey laid the foundation for her impressive career. She earned a Bachelor's degree in Finance & Accounting from Beirut Arab University. Her determination led her to complete an MBA in management from

Université La Sagesse. Noura also holds a diploma in corporate taxation, highlighting her commitment to staying at the forefront in her field.

Diverse Expertise for a Complex World

Her career spans various industries, including Manufacturing, FMCG, Automotive, and Aviation. Her journey through esteemed multinational corporations such as Menzies Aviation, and Ford Motor Company equipped her with the leadership skills and strategic vision that would become her core competencies.

On Well-being and Empowerment

Noura's influence extends beyond traditional financial roles. She advocates for financial

well-being through platforms like the "Finance for Non-Finance with Reda" podcast, emphasizing the pivotal role of financial stability in one's life. Her message is clear: financial well-being serves as a solid foundation for building prosperous lives. We are also looking forward to her upcoming participation at the World Finance Forum. There, she will deliver an engaging talk on "Finance's journey from support function to strategic business advisor." Her focus on the pivotal role of employees' mindsets in digital transformation underscores her dedication to envisioning and facilitating successful change.

Inspiring a Path to Success

Noura's success rests on her core competencies, including cash management, financial accounting, budgeting, and corporate finance. Her problem-solving abilities, leadership skills, and strategic vision have made her a standout in diverse and challenging environments. Proficient in technology and process implementation, she is a valuable asset in an ever-evolving corporate landscape. Her experience in startups, turnarounds, and revitalization projects reflects her adaptability and resilience.

Life Beyond Finance

Outside the world of finance, Noura leads a multifaceted life. She is an advanced scuba diver, finding adventure beneath the waves, Horseback riding is another passion, illustrating her zest for life and her ability to strike a harmonious balance between her professional and personal pursuits.

Noura's journey from her early experiences to her emergence as a global finance visionary, has transformed her into a multifaceted individual with a profound mission. Her unwavering dedication to promoting overall well-being and her relentless efforts to empower others serve as a motivation for everyone she encounters.

A Finance Expert with a Global Outlook

Noura Zein

Natalie Robinson

Capturing Life’s Vivid Palette

creative and candid style. Natalie specializes in capturing the authenticity of families, children, expectant couples, and newborns, infusing her photographs with vibrant hues that mirror her vivacious personality.

Natalie's distinctive photography style is a blend of candid, honest, and informal elements, seeking to encapsulate portraits brimming with genuine connection, movement, light, and unfiltered beauty. What sets her apart is her certification as a 'Superfeel' photographer, focusing not only on taking pictures but also on creating authentic, magical moments. Her clients receive timeless memories rather than mere photographs.

ing playful and relevant images and videos for child-focused brands.

Beyond photography, Natalie utilizes her background in learning and development to design and deliver photography courses and mentor fellow photographers. Through "The Photo Club," co-run with Lianne Dawes, she teaches after-school photography clubs for children and teenagers in Dubai, aiming to nurture the next generation of artists.

Natalie Robinson, a UK native who has called Dubai home since 2010, embarked on her photography journey in 2011. Today, she stands as a highly successful Dubai-based photographer renowned for her

Erika Doyle

Natalie is a versatile entrepreneur, managing multiple photography-related ventures. "Your Brand You" caters to female entrepreneurs seeking unique personal brand images that go beyond traditional headshots, offering an artistic approach. In collaboration with Lianne Dawes, she operates "Wild Child Brand Photography," produc-

Among her exciting endeavors is "Camera Chameleons," a photography retreat co-founded with Bex Maini, providing creative individuals with an immersive experience, community, and photography challenges to expand their creative horizons. Additionally, Natalie's advocacy for sharing her knowledge empowers fellow photographers and business owners. Her journey from the UK to Dubai has not only enriched her life but also added vibrant brushstrokes to the world of photography. Natalie's photography illuminates moments teeming with life, color, and genuine connections, making her a true beacon of artistry.

Erika Doyle stands as an unwavering champion of the zero-alcohol revolution within the UAE.

Erika Doyle, Founder of Drink Dry, is a leading advocate for the zero-alcohol movement in the UAE. Starting as an e-store, Drink Dry has rapidly become a vital part of the GCC's retail and hospitality scene, featuring on menus of prestigious bars and restaurants. Erika's academic background and unwavering commitment to pioneering alcohol-free beverages in the UAE have earned her accolades, including being recognized by Time Out magazine and receiving the Entrepreneur Woman SME Leaders Award. Her impact continues to grow, as evident in her recent

nomination in Arabian Business's '50 Most Inspirational Women 2023.'

Erika Doyle, in addition to her impressive professional accomplishments, is a devoted mother of three, an active member of the "5am club," and a dedicated philanthropist. She cherishes quality family time, engages in humanitarian efforts, and is committed to expanding her knowledge by learning Arabic. Erika's story highlights her unwavering dedication to both her industry and the global community.positive impact on her industry and the world.

Mawaheb Saeed: Pioneering the Digital Realm with YAZ Media and GetUGC

Mawaheb Saeed, the Co-Founder and Managing Director of YAZ Media, stands as the driving force behind an organization that has become synonymous with digital innovation and creativity. Her dedication to establishing efficient workflows and a sustainable system, coupled with her commitment to the core beliefs and values of the organization, has profoundly shaped the culture at YAZ Media.

Her journey into the digital industry commenced with a triumph—an online store specializing in creative home products. This early success showcased her unique ability to transform imaginative concepts into thriving ventures, setting her apart in the industry. Recognizing the immense potential of applying her creativity and strategic mindset to larger businesses, Mawaheb made the pivotal decision to expand her horizons.

YAZ Media, under her leadership, has soared to remarkable heights. With an impressive portfolio boasting over 900 completed projects, Mawaheb's strategic vision and creative acumen have

been instrumental in crafting the agency's success story. One of her most notable achievements has been skillfully managing a diverse team of over 100 members, fostering a collaborative environment that thrives on innovation and excellence.

YAZ Media is more than just a digital agency; it is a hub of creativity and innovation. Nestled in the heart of the UAE, YAZ has honed the art of creating unique and engaging digital experiences that set brands apart in the vast online landscape. Their services range from social media management, content creation, and event coverage to website and app development, UI & UX, and much more.

The agency prides itself on staying at the cutting edge of technology and performance marketing, delivering outstanding results for clients. For the team at YAZ Media, digital marketing is not merely a service—it is their passion. This passion is evident in their results-driven campaigns, which have earned the trust of over 100 leading companies, aiding businesses, startups, and ambitious entrepreneurs in

achieving their goals.

In the past year, YAZ Media has witnessed remarkable growth, boasting a staggering 100% increase. This growth translated into generating over 10M AED in sales, completing more than 800 projects, and strategically investing over 10M AED in media placements. With a team of 24 members, including 14 international experts, they are rapidly expanding their global footprint while consistently enhancing their expertise to offer the best possible service to their clients.

Their track record speaks for itself, boasting an impressive 95% client retention rate. This year, their hard work and dedication were recognized on various platforms. YAZ Media was interviewed on Arabyia FM Exit 99, where their exemplary work in content, strategy, and production was acknowledged. Notably, their campaign for BVLGARI's Serpenti garnered significant media attention, featured in publications like Time Out Dubai, Grazia Magazine, and What's On. Additionally, YAZ Media was recognized by Campaign Middle East as a Finalist for the Digital Agency of The Year—an acknowledgment of their outstanding contributions to the industry.

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In addition to her role at YAZ Media, Mawaheb Saeed is also the Founder and Executive Director at GetUGC. The creation of this innovative platform stems from a belief in showcasing real experiences around products or services. GetUGC strives to connect content creators with brands, enabling the harnessing of authentic content generated by real individuals. Their aim is to present genuine user experiences, fostering a deeper connection and building trust and engagement with audiences.

With YAZ Media and GetUGC, Mawaheb Saeed continues to be at the forefront of industry trends, leaving an mark on the world of branding, content creation, and digital experiences. As the future unfolds, Mawaheb's visionary leadership promises to usher in even greater heights of innovation and success.

Mawaheb Saeed

Pioneering the Digital Realm with YAZ Media and GetUGC

Arpita Kaur

From Architecture to Instagram Stardom: The Rise of Arpita Kaur in the Digital Age

Arpita Kaur, widely recognized as a prominent Indian Instagram sensation, has made a remarkable journey from her architectural studies to becoming a digital star. With an impressive Instagram following of 4 million, her fame continues to soar.

Arpita Kaur's initial pursuit of knowledge led her to Manipal University in Dubai, where she embarked on a degree in architecture. However, destiny had a different plan in store for her.

Through her captivating presence on Instagram, Arpita Kaur shares her life and experiences with an ever-growing online community. Her ability to connect with her audience has not only garnered her a massive following but has also earned her recognition, including a 2018 Masala Award nomination for Best Digital Media Content.

In the fast-paced world of social media, individuals like Arpita Kaur exemplify the power of personal branding and content creation. Her success story serves as an inspiration for aspiring influencers and entrepreneurs, illustrating how a unique perspective and a dedicated online

presence can lead to prominence in the digital age.

As the business landscape continues to evolve, individuals like Arpita Kaur demonstrate the transformative potential of the digital realm. Leveraging her architectural background as a solid foundation, she has built a digital empire that showcases the fusion of creativity, personal branding, and entrepreneurial spirit.

Beyond her online presence, Arpita Kaur is also the creative force behind House of Mitti Fashion Accessories, where she crafts exquisite handcrafted jewellery, including clay, beads, and luxury earrings. Her commitment to quality, sustainability, and artistic expression shines through in her creations, offering a unique blend of tradition and innovation.

Arpita Kaur stands as a notable personality to watch in the ever-expanding world of social media and sustainable fashion. Her journey from architecture to Instagram stardom to entrepreneurship is a testament to the limitless opportunities that the digital age presents.

Erim Kaur

Transforming Memories into a Legacy with ByErim

In a world filled with influencers and entrepreneurs, Erim

Kaur stands out as a shining exam ple of determination, innovation, and heartfelt dedication. As the leading Sikh influencer in the UK, Erim has amassed a dedicated following of over half a million across her social platforms. Yet, her influence goes far beyond the realm of social media. Erim's journey is a testa ment to her unwavering commitment to preserving a cherished memory and transforming it into a remarkable legacy. Erim's story begins with a profound loss. At the tender age of 8, she tragically lost her mother to cancer. The memory of her mother's long and beautiful hair, lost during the grueling battle with the disease, left an indelible mark on Erim's heart. In her mother's honor, she made it her life's mission to protect and celebrate the significance of her mother's hair.

Guided by her wise grandmother, known affectionately as Dhadi, Erim embarked on an extraordinary journey. Dhadi, the guardian of age-old remedies and traditions, shared her wisdom with Erim. Together, they ventured into the realm of natural concoctions, tirelessly experimenting with a myriad of ingredi ents in Dhadi's kitchen. It was a journey marked by curiosity, resilience, and an unyielding quest for perfection.

After years of trial and error, Erim and Dhadi stumbled upon the perfect blend of oils—a formula that encapsulated the essence of her mother's hair. In that moment of revelation, Erim recognized her duty to share this precious secret with the world.

In the diverse landscape of the Middle East, Simi Shah emerges as a captivating figure, inspiring women with her remarkable journey. As the Founder and CEO of South Asian Trailblazers, she has orchestrated a mission-driven endeavour that not only amplifies the voices of South Asian leaders but also fosters a vibrant community.

Simi's brainchild, South Asian Trailblazers, is more than just a media platform; it's an award-winning institution that illuminates the narratives of influential South Asians. Through her enthralling podcast interviews with luminaries such as Payal Kadakia and Kal Penn, Simi has masterfully unveiled the stories of those who lead and inspire.

Beyond storytelling, Simi dons the hat of a Brand Strategist, advising startups and high-profile individuals on the intricacies of strategic media, marketing, and growth opportunities. Her role as Chief of Staff to Indra Nooyi, former Chairman and CEO of PepsiCo, during the launch of her memoir, "My Life in Full," attests to her standing in the media landscape.

Simi's influence transcends professional boundaries. She is an angel investor, a compelling speaker, and a prolific writer. Her recent role as Head of Business

Simi Shah

A Groundbreaker in Media and Beyond

Development at a venture-backed media startup, Paperwork Studios, further cements her position as a trailblazer.

In addition to her professional pursuits, Simi is deeply committed to her communities. As one of the elected Marshals representing her Harvard Class, she exemplifies leadership. She actively engages with organisations like Girls Who Invest, reinforcing her dedication to empowering women.

Simi Shah's journey is a testament to the transformative power of vision and determination. Her narrative serves as an editorial tribute, not only to women in the Middle East but to leaders everywhere, reminding us that the path to influence is illuminated by passion, purpose, and an unwavering commitment to uplifting voices.

A Global Impact

Simi Shah's influence extends far beyond regional boundaries. Her ability to connect with people from diverse backgrounds and cultures has forged friendships worldwide. She is a true global citizen, and her journey resonates with individuals from all corners of the globe. Simi Shah's remarkable journey is a testament to the potential that lies within each of us.

Passion, purpose, and unwavering commitment illuminate the path to influence. I'm dedicated to inspiring and empowering people worldwide

Geetanjali Arora

A Visionary Entrepreneur Weaving Dreams and Setting the Stage in Dubai

Geetanjali Arora is a name that emerges as a true embodiment of relentless pursuit amidst Dubai's rich cultural landscape. She is a multifaceted individual who epitomizes the spirit of pursuing dreams with determination and effort.

Geetanjali's career initially began in the education field, where she devoted eight long years of her life molding young minds. However, her move to Dubai due to marriage left her with a sense of unfulfillment, a feeling that she had more to offer to the world. It wasn't until the pandemic of 2019 that she found the opportunity to channel her inner creativity.

Together with her husband, Geetanjali launched "Funtastic Family Events," a platform that has now become synonymous with fashion and talent in the UAE. This venture wasn't just a career move; it was a realization of her vision to provide a prestigious stage for aspiring talents of all ages and backgrounds. What sets her platform apart is its emphasis on inclusivity, where children are encouraged to shine in their unique personalities without fear

HALIMA JUMANI

Halima Jumani: Leading Kibsons to Excellence in E-commerce and Philanthropy

of judgment.

Geetanjali's talents extend far beyond event organization. She has demonstrated her flair for acting and fashion through her participation in a short film and a music video in Dubai. She really is the epitome of the phrase beauty with brain. Her dedication and commitment have not gone unnoticed, as she has received numerous prestigious awards, including the International Proud Woman Award in 2022, and as a title winner for She Photogenic. She also graces many events with her presence, and is part of the jury for many competitive events. Geetanjali's accomplishments have not gone unnoticed by the media. Her story has been prominently featured in renowned platforms such as Khaleej Times, Zee TV, The Times of UAE, D Fashion Magazine, Wonder Mom Magazine, and several other esteemed publications.

Geetanjali is more than a dream-chaser; she's a committed philanthropist, dedicating her time, resources, and talent to bettering society. Her firm belief in creating a brighter future for the next generation shines through

her actions.

Behind this remarkable woman stands her mother, a source of strength who instilled values of determination and resilience. Geetanjali's mantra is clear: "We have one life, so believe in yourself and make a mark." Her journey is a testament to the power of determination, inspiring others, especially women, to pursue their dreams and leave a lasting legacy.

Halima Jumani, the director and a founding member of Kibsons Online Home Delivery Service, stands as a symbol of resilience in the fiercely competitive world of e-commerce and fresh food delivery. With over a decade of dedication to Kibsons, she has witnessed and steered the company's remarkable journey from strength to strength. Kibsons is renowned for its unwavering commitment to quality, transparency, community support, and a genuine caring ethos—a testament to Halima and her team's unwavering dedication. Despite facing significant challenges, including a warehouse cooling system mishap and the economic strains of the COVID-19 pandemic,

Kibsons has maintained a loyal following, largely thanks to its steadfast leadership under Halima's guidance. Her commitment to transparency and community welfare has set Kibsons apart in a crowded market.

In an ever-evolving industry landscape, Halima Jumani's leadership at Kibsons Online Home Delivery Service continues to shine as a testament to the values of quality, transparency, community, and compassion. Her unwavering commitment to her team and philanthropic causes elevates her as a role model in both the business and social spheres.

WOMEN EXPATRIATES IN THE UAE: PIONEERS IN BUSINESS

Introduction:

In the glittering heart of the Middle East, the United Arab Emirates (UAE) has evolved into a global business hub, attracting talent from around the world. Among the expatriates making their mark in this dynamic environment, women stand out as groundbreakers in the world of business. In this special report, we delve into the statistics, trends, and remarkable stories that define the experiences of expatriate women in the UAE's thriving business landscape.

Statistical Insights:

1. Expatriate Demographics: As of 2021, expatriates make up over 88% of the UAE's population, creating a diverse and cosmopolitan society.

2. Gender Parity: UAE's commitment to gender equality shines through; approximately 43% of the expatriate workforce in the UAE is comprised of women.

3. Diversity in Business: The UAE boasts a robust entrepreneurial ecosystem, with over 31% of registered businesses being led by expatriate women.

43% of the UAE's expatriates are women

88% of the UAE's population are expatriates

31% of registered businesses being led by expatriate women.

Analysis

Analysis Factor Description

Cultural

Did You Know?

1. UAE Women in Leadership: The UAE ranks first in the Arab world for women's representation in ministerial positions, reflecting its commitment to empowering women at all levels of society.

2. The Expo 2020 Effect: The Expo 2020 Dubai showcased women entrepreneurs through various events and exhibitions, further promoting gender diversity in business.

3. The Power of Mentorship: Numerous mentorship programs exist in the UAE, pairing seasoned businesswomen with newcomers, creating a supportive ecosystem.

Inspiring Stories

1. From Commerce to Real estate: Meet Sughra, an expatriate, from a commerce graduate to her very own real estate venture, Houston Properties in Dubai.

2. Tech Investor: Discover how Lucy, an expatriate from Canada, started her journey by co-founding the Women Angel Investor Network in the UAE, investing in female tech founders.

3. Education Entrepreneur: Learn about Pooja’s journey, an expatriate who established a chain of innovative learning centres catering to diverse communities in the UAE.

The UAE is a land of opportunity where expatriate women are thriving. The statistics affirm the UAE's commitment to inclusivity, while the stories of these pioneering women serve as a testament to the boundless possibilities that await those who dare to dream big in the UAE's bustling business landscape. As we celebrate the "Expats Issue" of our Women in Business magazine, we salute these courageous women, knowing that their journeys will inspire future generations of expatriate women seeking their own success stories in the UAE.

The UAE's pro-business policies, including free zones and streamlined regulations, attract women entrepreneurs from diverse backgrounds.

Expatriate women in the UAE benefit from the country's openness to various cultures and religions, creating a welcoming atmosphere for professionals worldwide.

The UAE's vibrant business events calendar offers numerous networking opportunities, allowing expatriate women to establish valuable connections.

Impact Beyond Borders:

The influence of expatriate women in the UAE extends far beyond the confines of their businesses. As we delve deeper into this theme of impact beyond borders, we can draw inspiration from broader trends and observations that highlight the transformative power of expatriate women's contributions to business and society. Global Recognition of Expatriate Women's Leadership. Across the globe, there is a growing acknowledgment of the invaluable role played by expatriate women in leadership positions within the UAE. Research consistently underscores the advantages of diverse teams, including those marked by gender diversity, as they often outperform their less diverse counterparts. The UAE's embrace of expatriate women entrepreneurs perfectly aligns with this global trend, emphasizing the significance of cultivating diverse and inclusive environments where everyone, regardless of their origin, has the opportunity to thrive. The Ripple Effect of Women's Empowerment

When expatriate women excel in business and leadership roles within the UAE, their influence extends far beyond the boardrooms and offices. They become beacons of inspiration for their communities, serving as role models and mentors. Their success creates a ripple effect that transcends business achievements, leading to broader social change. This includes breaking down gender stereotypes and empowering women, both expatriate and local, to pursue leadership positions across various sectors, from technology and fin ance to education and healthcare.Economic Growth and Gender Equality The UAE's commitment to gender equality isn't just a moral principle; it's a strategically sound economic move. Providing women, including expatriates, with equal opportunities in the workforce has the potential to boost a nation's GDP and stimulate economic growth. Expatriate women in the UAE are contributing not only to their own success but also to the overall prosperity of the country, further solidifying the UAE's position as a global economic powerhouse.

The Future of Work

In an era marked by rapid technological advancement and dynamic shifts in work dynamics, diverse perspectives are more crucial than ever. Expatriate women bring unique insights, innovative thinking, and distinctive problem-solving approaches to the table. Their presence is vital for driving innovation and adapting to evolving trends in the workforce. The success of expatriate women in the UAE reflects the evolving nature of work, where meritocracy and talent are valued above all else, irrespective of cultural or geographical backgrounds.

Our Takeaways

As we examine the profound impact of expatriate women in the UAE, it becomes evident that their contributions are not isolated but rather part of a broader global movement. The UAE's recognition of the pivotal role of women in leadership aligns seamlessly with international trends that emphasize diversity, equality, and economic empowerment.The stories of these remarkable expatriate women serve as a powerful reminder that success knows no boundaries. Their journeys exemplify universal attributes such as talent, dedication, and innovation. In a world that is becoming increasingly interconnected, where opportunities and ideas flow seamlessly across borders, the contributions of expatriate women stand as a testament to the transformative power of diversity. They exemplify the potential for positive change when individuals, regardless of their backgrounds or nationalities, are provided with the opportunity to excel, innovate, and make a profound difference, both in the business realm and within society at large.

Expatriate women in the UAE are global change-makers, proving that diversity and talent transcend borders.

Empowering the future :

Spotlighting International Women

Namita Thapar

A Beacon of Inspiration for Women

In the landscape of business and leadership, certain individuals shine as beacons of inspiration. Namita Thapar, the Executive Director of Emcure Pharmaceuticals, is one such remarkable leader whose influence extends far beyond her corporate role. Her journey is a testament to her unwavering commitment to two critical causes - improving women's health in India and nurturing youth entrepreneurship.

Driving Change in Women's Health and Entrepreneurship

Namita's passion for transforming women's health in India and fostering youth entrepreneurship has earned her numerous accolades, including the prestigious ET '40 under Forty' award and recognition as a Barclays Hurun Next Gen Leader. She has been prominently featured on the ET 2017 Women Ahead List and the Business Today 'Most Powerful Women in Business' List.

Shaping the Future of Leadership and Innovation

Namita's influence extends well beyond her corporate role. She actively contributes to education and advisory boards, serving as a Board Member on the India Regional Advisory Board of the Fuqua School of Business. Her role as a trustee on the TiE Mumbai Board of Trustees underscores her dedication to nurturing entrepreneurship. As an active member of the Young Presidents Organization, she plays a pivotal role in shaping the future of leadership and innovation.

Simonetta Lein

A Star-Studded Extravaganza of Authenticity and Empowerment

Get ready, entertainment enthusiasts, because the countdown is on for the highly anticipated Season 6 of The Simonetta Lein Show! This sensational talk show, hosted by the dynamic and empowering Simonetta Lein, is causing quite a stir in the world of entertainment and fashion. It's a whirlwind of inspiration and meaningful conversations that will leave you wanting more.

What sets The Simonetta Lein Show apart is its remarkable ability to connect with viewers on a personal level. Simonetta's authentic and relatable approach has created a platform that speaks to people from all walks of life.

Whether she's introducing us to diverse talents, celebrities, or her circle of millionaire and billionaire entrepreneur friends, the show is all about sparking inspiration and empowerment on a global scale.

Past seasons of the show have featured an impressive roster of guests, from the late Bob Saget to Jerry Springer, and from Darius McCrary of Family Matters to the one and only Buddy Valastro, The Cake Boss. And that's just the tip of the celebrity iceberg! With luminaries like Steve-O, Danny Trejo, Mark Cuban, Kathy Ireland, and Macy Gray, The Simonetta Lein Show has consistently delivered thought-provoking discussions that resonate with its listeners. Little wonder that it has soared to the coveted title of #1 Celebrity TV Webshow in the world, even leaving Joe Rogan in its wake!

Bobbi Vargas

Empowering Women Through Resilience

In the teeming city of Dubai, amidst the shimmering high-rise and dynamic business landscape, one woman has emerged as a powerful force for empowerment. Bobbi Vargas, the Founder and CEO of Bodela, is a trendsetter who has not only made her mark in the worlds of business and self-development but has also become an inspiration for countless individuals.

From Makeup Artistry to the Stars

Bobbi's career started as a makeup artist, where her ability and commitment led her to work with some of the biggest stars in Hollywood, including Christina Aguilera. Her artistic touch made an indelible mark on the sets of well-known shows such as The Jay Leno Show. This part of her career demonstrated her capacity to perform in high-pressure situations, laying the groundwork for her future pursuits.

Rising Through the Ranks in Luxury Sales

However, Bobbi's ambitions extended far beyond makeup artistry. She entered the world of luxury sales, working with renowned designers such as Chanel, Versace, Christian Dior, and Dolce & Gabbana. Her career in this field saw her advance from sales associate to sales team trainer, where her knowledge and commercial acumen were important in reforming organisations and generating revenue development.

A Life-Altering Experience and a Higher Purpose

Life took an unexpected turn for Bobbi when she received a devastating diagnosis of a deadly form of skin cancer. This challenging period forced her to reevaluate her priorities and discover a higher purpose that transcended conventional definitions of success. It was during this time that her journey took an entirely new direction.

From Aspiring Entrepreneur to Empowerment Maven: Bobbi Vargas's Inspirational Story

83 Womenpreneur Middle East / Sep. 2023

Mary Barra

Mary Barra: Shaping the Future of Business and Innovation

Since 2014, Mary Barra has held the prestigious position of CEO at General Motors (GM). Her remarkable journey is not just a personal achievement but a significant moment in the automotive industry, as she became the first woman to lead one of the "big three" automakers in the United States. Mary's journey at GM resonates with women across the Middle East, offering inspiration and hope.

Investing in a Sustainable Future

Under Mary Barra's visionary leadership, GM has made substantial investments in electric vehicles (EVs), self-driving cars, and the innovative ride-sharing service called Maven. These ventures align with the changing world and environmental concerns, making GM a pioneer in sustainable and advanced mobility solutions.

A Compassionate Response in Challenging Times

In 2020, when the world faced a

Kelly Killoren

Kelly Killoren Bensimon: A Multidimensional Career across Fashion, Real Estate, and More

Kelly

Killoren

Bensimon is an American business icon known for her diverse career in fashion, real estate, and television. Born in Rockford, Illinois, Kelly started her journey as a model at a young age, gracing the covers of famous magazines like ELLE and Playboy. She also valued education, studying at Trinity College and later at Columbia University in New York. Kelly didn't stop there; she earned an MBA from Northeastern University and pursued an Executive MBA specialising in real estate and fashion at NYU STERN.

Kelly's career expanded into lifestyle writing for HAMPTONS Magazine, leading to her first book, "In the Spirit of The Hamptons," in 2001. She then worked at GOTHAM magazine and wrote books on fashion and lifestyle. Her TV career took off when she joined Bravo's "The Real Housewives

of

New York City."

In recent years, Kelly has thrived in luxury real estate, achieving success at Warburg Realty and Douglas Elliman. In 2021 alone, she sold over $100 million in luxury properties. Her expertise has led to exclusive listings worldwide.

Despite her busy career, Kelly is deeply involved in philanthropy, supporting causes like Generosity Water and Food Bank for NYC. She also advocates for the Costume Institute at the Metropolitan Museum of Art and helps abandoned pets through Animal Haven.

ship by swiftly redirecting GM's production lines to collaborate with Ventec Life Systems. This partner

ship played a vital role in manufac

turing urgently needed ventilators. Mary's quick action showcased GM's commitment to corporate social responsibility, reflecting a deep sense of responsibility towards society.

Championing Gender Equality

GM, under Mary Barra's guidance, has consistently ranked highly in gender equity reports. In 2018, GM proudly stood as one of only two global businesses with no gender pay gap. Mary Barra's commitment to fostering diversity and promoting gender equality within GM sets an exemplary standard in the corporate world, resonating strongly with women in the Middle East. Barra is not just leading GM; she is leading the way for women in the Middle East to dream big and make a difference.

Sophia Felix

A Visionary Leader Empowering Entrepreneurs and Advocating for Mental Health

In the world of entertainment and entrepreneurship, Sophia Felix stands as a true visionary, dedicated to making a lasting impact on society. As the founder and CEO of HBM Talent & Management, Sophia has not only reshaped the entertainment industry but has also become an influential advocate for mental health and women in the cannabis sector.

Sophia's journey in the entertainment world is marked by her unwavering commitment to talent and her passion for nurturing artists to reach their full potential. As the head of HBM Talent & Management, a boutique talent agency, she represents a diverse roster of international clients across various divisions. Her keen eye for talent and dedication to their growth have solidified her reputation as a respected industry professional.

Beyond her role as a talent agent, Sophia is on a mission to educate and raise awareness about the

therapeutic benefits of medical cannabis, especially in the context of mental health. She firmly believes in the healing potential of medical cannabis and advocates for its responsible use, shedding light on its positive impact.

Sophia's commitment to education and empowerment extends to her role as the Co-Founder and President of the International Cannabis Consulting Business Women’s Association (ICBWA). This Los Angeles-based nonprofit is dedicated to providing educational resources and support for female entrepreneurs in the cannabis industry. Through the ICBWA, Sophia aims to create a more inclusive and diverse landscape within the cannabis sector, empowering women to succeed in their entrepreneurial endeavors.

Through her multifaceted endeavors, she continues to inspire others and effect positive change, leaving an indelible mark on the industries she touches.

Yesmin

Ben Hammouda

Empowering Women: Yesmin Ben Hammouda's Journey of Impact and Empowerment

In a world where empowerment knows no bounds, individuals like Yesmin Ben Hammouda shine as beacons of inspiration, breaking through barriers and creating a lasting impact. With a heritage that intertwines Tunisian and Portuguese roots, Yesmin was born and raised in Luxembourg, a multicultural backdrop that instilled a global perspective within her from a young age. Currently residing in Dubai, her journey has been marked by an unwavering commitment to fostering change, and her experiences in the industry stand as a testament to her dedication.

Yesmin's educational path led her to the Paris-Sorbonne University in Abu Dhabi, where she earned both bachelor's and master's degrees in international business law. Beyond her academic achievements, she ventured into the business world, establishing her own interior design company, YesLux. But it's her work beyond business that defines her

legacy.

As an Ambassador to White Ribbon, Yesmin stands against gender-based discrimination and domestic violence. Her impact goes further as she contributes to an application aiding abused women seeking help. This tangible commitment mirrors her passion for women's empowerment.

Serving as Vice President of the Women's Empowerment Investment Forum (WEIF), Yesmin champions women's causes through events, donations, and relationships. WEIF's unparalleled influence aligns with Yesmin's extensive efforts. Notably, she's a Guinness World Record holder for participating in the highest altitude fashion show in the world in Nepal.

Her advocacy extends globally as an Ambassador to the International Family Fund in Ukraine, supporting domestic violence victims, orphans, and single mothers. Her empathy-driven approach amplifies her experience.

Christy Abraham

Glam and Grit: Christy Abraham's Fabulous Voyage of Empowerment

In 2018, amidst the anticipation of new beginnings, Christy Abraham embarked on her entrepreneurial journey, birthing a vision that aimed to redefine customer service, comfort, and hygiene in the beauty industry. Little did she know that her resolve would be tested by the global pandemic, COVID-19.

With a background in journalism, mass communication, and literature, Christy's diverse education fostered her determination to create something impactful. As she meticulously documented her dreams and ideas in a journal, she patiently waited for the opportune moment. When that moment arrived, she introduced Dubai to a salon like no other.

Setting Herself Apart Through Dedication

Christy's commitment to customer satisfac -

tion set her establishment apart. The onset of COVID-19 could have dealt a severe blow, yet her foresight proved invaluable. During the challenging COVID period, she implemented various strategies to ensure the survival of her business. Her journal entries became a wellspring of innovative ideas, including loyalty coupons and complimentary services for loyal clients. Her belief that "even one dirham is better than zero dirhams" inspired her team to persevere through the pandemic's financial hardships.

Her compassionate nature instilled a sense of gratitude in her clients for the kindness they received. Affordable prices attracted more customers, helping her salon weather the difficult times.

A Commitment to Quality and Kindness

Christy's dedication to customer satisfaction stemmed from her own experiences. She sourced top-quality products from around the world, ensuring transparency with her clients about the products used. Her generous spirit extended to gifting clients with products from renowned brands like Bath and Body Works on special occasions, forging lasting connec

tions built on trust and goodwill.

She believes that happy employees translate to happy customers, and this philosophy has been a cornerstone of her success.

Balancing Act: Family and Business

Amidst personal challenges and global turbulence, Christy's family stood as her pillar of strength. A mother of two and a dedicated wife, she balanced her responsibilities while expanding her business. Even as her husband relocated between Dubai and Australia, Christy remained rooted in her pursuit. In 2020, she extended her reach to Melbourne, taking on the role of DIOR's brand manager. This venture, coupled with remote management of her Dubai business, showcased her resilience and passion. Despite the daunting time zone differences, Christy persisted, often working late into the night to ensure her dreams thrived.

An Artistic Touch and a Heart of Giving

Beyond her business, Christy's role as a

professional makeup artist further exemplifies her passion and skills. Her artistic touch graced international fashion shows, from Dubai Fashion Week to the esteemed Arab Fashion Week. Awards adorned her journey, acknowledging her proficiency.

As this month comes to an end or the next begins, Christy is gearing up for a beautiful project. She plans to offer free salon services to special needs children on a designated day every month. Her goal is to bring joy to these children and allow them to enjoy the privileges of a salon visit, and her happiness lies in witnessing their smiles.

Christy also provides free consultations for all her customers, sharing beauty tips and guidance for those navigating the beauty industry.

Christy Abraham's journey resonates with every woman seeking empowerment. She proves that within every hurdle lies an opportunity, and in every dream, the potential for reality.

Anita Hamiton

Radiant Empowerment: Women Shaping Excellence in the Beauty Industry

In a world where the beauty industry celebrates diversity, Anita Hamilton's journey from Poland to London and, finally, Dubai, encapsulates empowerment and determination. Born with a dream to provide her beauty services in Dubai, her path was paved with resilience and passion. Her commitment to mastering her craft led her from workshops and collaborations in London to establishing herself amidst Dubai's vibrant beauty scene. Anita's story underscores the power of unwavering dedication in turning aspirations into reality, inspiring all in the industry.

Anita's narrative is one that embraces change and challenges, starting with her bold move to London at the tender age of 17. Stepping into the realm of beauty, she completed her education, becoming a beacon of knowledge in a field that thrives on innova -

tion and expertise.

The genesis of her career was marked by a daring leap into entrepreneurship. Launching her beauty venture from the comfort of her own home in 2019, Hamilton chose to provide unique facials to her clients. The home-based beginnings, though challenging, proved that determination and creativity could indeed shape one's destiny. Her journey serves as a testament to the power of turning dreams into reality, even within the cosy confines of one's residence.

Anita's journey to success was not just fueled by ambition, but also by an unwavering passion for her work. This fervour quickly bore fruit as her business experienced remarkable growth. The trials of the Covid-19 pandemic did not deter her spirit; instead, they became opportunities for further expansion. Post-pandemic, She made her mark with the opening of her first salon. The demand for her services was so remarkable that within a mere six months, she found herself moving to a larger space to accommodate a growing clientele and offer a broader spectrum of treatments.

Diversification has been a hallmark of Anita's journey. Her menu of treatments spans a wide spectrum, Aesthetics treatments. This spectrum showcases her commitment to staying abreast of industry advance -

ments and offering clients a comprehensive array of services. Her journey underscores that empowerment comes not just from excellence in one's niche but also from the ability to cater to the diverse needs of clients.

At the core of Anita's journey lies a relentless pursuit of education and self-improvement. Her dedication to attending regular training sessions is a testament to her commitment to her craft. In an industry that evolves with every passing day, Anita's resolve to stay ahead of trends and master the latest techniques ensures that her clients experience nothing short of excellence. This commitment encapsulates her belief in the empowerment that comes from knowledge.

Perhaps one of Anita's most significant achievements is her expansion to the Middle East, particularly Dubai. Her clientele grew to include individuals from this vibrant region, a testament to her ability to adapt to new markets and provide services that transcend cultural boundaries. This international outreach embodies empowerment on a global scale, proving that passion and expertise have the power to bridge continents.

At the heart of Anita's offerings lies her exclusive

facial treatment featuring the luxurious touch of 24-karat gold. This touch of opulence resonates deeply with her Middle Eastern clientele, reaffirming that empowerment often emanates from embracing individuality and catering to unique preferences. Moreover, her customised exclusive facials tailored to various skin types and conditions demonstrate her dedication to enhancing the individual beauty of each client, making them feel empowered in their own skin.

Emma Walmsley

Radiant Empowerment: Women Shaping Excellence in the Beauty Industry

In April 2017, Emma Walmsley made head lines when she assumed the role of CEO at GlaxoSmithKline (GSK), marking a historic moment as the first woman to lead a major pharmaceutical company. Since taking the helm, Walmsley's leadership at the 300-year-old pharmaceutical giant has brought about transformative changes that resonate strongly in the Middle East market.

Driving Efficiency for a Global Icon

Upon taking her position as CEO, Walmsley set her sights on a bold mission - to streamline GSK's global operations. Her strategic global restructuring program aimed to save over $500 million annually by 2021. But it wasn't just about cost-cutting. Those savings were carefully allocated to further GSK's research and development (R&D) efforts. This commitment to innovation has been making a significant impact on healthcare solutions available to the people of the Middle East.

Strategic Investments in the Middle East

Emma Walmsley's vision extends to the Middle East, where GSK has been making targeted investments in healthcare solutions. Recognizing the unique healthcare needs of the region, GSK has customised its offerings to meet the diverse demands of the Middle East's population.

Empowering Growth through Local Partnerships

In the Middle East, GSK hasn't just grown as a pharmaceutical giant; it's also been strengthening its roots through local partnerships. Collaborations with regional businesses and healthcare institutions have not only expanded GSK's presence but have also contributed to the growth and development of healthcare in the Middle East.

A Remarkable Career Journey

Before taking the reins at GSK, Emma Walmsley spent an impressive 17 years at L'Oreal, a leader in the beauty and cosmetics industry. Her extensive experience in this sector has equipped her with invaluable insights into the dynamics of consumer products and market trends, expertise that has been instrumental in her role at GSK.

Emma Walmsley's leadership at GSK in the Middle East serves as an inspiration for women leaders across various industries in the region.

PRIORITISING HEALTH FOR SUCCESS

Hey Womenpreneurs! Are you looking for ways to prioritise your health and maintain a healthy lifestyle amidst your busy schedules? Well, look no further because we've got some fantastic health tips just for you. Taking care of your well-being is not only essential for your personal life but can also have a significant impact on your professional success.

Remember ladies: Your health should never be compromised due to work commitments. By prioritising self-care and adopting these health tips into your daily life as women entrepreneurs or professionals in any field - you'll not only feel better physically but also mentally and emotionally radiant. So let's lead our businesses with vitality while embracing the power of a healthy lifestyle!

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BALANCED NUTRITION

Another crucial aspect of maintaining a healthy lifestyle is balanced nutrition. As busy professionals,itcanbetempting to rely on convenient and unhealthyfoodoptions.However, byoptingforwholefoodssuchas fruits, vegetables, lean proteins, and whole grains, you give your bodythenutrientsitneedstofuel yourbusyday.

SELF-CARE EXERCISE

First things first, incorporating exercise into your daily routine is key. Whether it's hitting the gym, going for a run, or even doing homeworkouts,findinganactivity that you enjoy will make it easier to stick with it. Not only doesexercisehelpinmaintaining a healthy weight, but it also boosts mood and reduces stress – perfect for women rocking the businessworld!

Inadditiontoexerciseandnutri tion,don'tforgetaboutself-care! We all know how demanding work can be, so taking time out for yourself is essential. Whether it's relaxing with a good book or indulginginabubblebath–find what helps you unwind and makeitpartofyourroutine.

UNLOCKING INVESTMENT OPPORTUNITIES: WOMEN IN THE UAE

Investment opportunities for women have been steadily increasing, with a 25% rise in female-led startups securing funding and showcasing a promising trend in female entrepreneurship and investment.

When it comes to the world of investments, women residing in the UAE encounter a unique blend of opportunities and challenges. With a burgeoning economy and a diverse marketplace, there exists a multitude of avenues through which women can leverage their financial resources to yield positive returns.

One particularly prominent avenue that has garnered significant attention is the realm of real estate. In the

UAE, the real estate market offers a myriad of investment options spanning residential to commercial properties. To harness the potential within this flourishing sector, women can embark on their investment journey with a solid foundation. This includes conducting comprehensive research, soliciting guidance from seasoned professionals, and meticulously assessing the prospective returns on investment.

Beyond real estate, women have the freedom to explore a variety of alternative investment avenues. These options encompass stocks, bonds, mutual funds, and even entrepreneurial endeavours. It is imperative for women in the UAE to equip themselves with a comprehensive understanding of these diverse investment vehicles, meticulously weighing the associated risks and rewards.

Moreover, the value of seeking advice from financial experts who specialise in empowering women to navigate the intricate investment landscape cannot be overstated. These adept professionals can provide tailored counsel, aligning investment strategies with individual financial objectives and risk tolerances.

In the grand scheme of things, prudent investment requires steadfast patience, unwavering discipline, and a forward-looking perspective. By staying attuned to market trends and seeking the counsel of experts

Bosnia and Herzegovina, Country on the Balkan Peninsula in Southeastern Europe.