YOUR ULTIMATE GUIDE TO
+BONUSGIFT templates
L A U N C H
A N Y
B U S I N E S S
I N O N L Y 9 0
D A Y S
written by Orsi Parkanyi
YOUR ULTIMATE GUIDE TO
L A U N C H
A N Y
B U S I N E S S I N O N L Y 9 0 D A Y S
Acknowledgement
As I reflect on the journey that brought this book to life, my heart is filled with gratitude for the Remarkable MakeSheHappen Community that has supported me every step of the way Your inspiring stories and unwavering resilience motivate me daily, and I am truly grateful for each of you
I also extend my thanks to the successful business women and men who generously shared their knowledge and insights. Your mentorship has been invaluable in shaping my journey, and I am honored to share what I’ve learned from you through this book.
With Love, Orsi
WELCOME TO MAKESHEHAPPEN
ARE YOU READY TO TURN YOUR PASSION INTO A BUSINESS?
Welcome by Orsi Parkanyi
WHAT WOULD YOU ATTEMPT TO DO IF YOU KNEW YOU COULD NOT FAIL?
The fact of the matter is whether you are starting a tech company, a zoo, a food blog or an animal coaching practice, the same principles apply: one way or another , you need to learn to Build an Extraordinary Product people want , test it , tweak it , market it and Find Customers who buy it and come back for more. In my experience, success takes time , persistence, a lot of learning, hard work and other people's help You need to Believe in Yourself 110% and keep going, and it helps if you know what you are doing I have created this guide to help you Get Started I want you to always be pursuing Your Dreams I want you to Focus I want you to Take Action and start before you are even ready In fact, Start Now! Let's MakeSheHappen - 4 -
Founder at MakeSheHappen.com and JoinMyWedding.com
If I were to sum up who I am and what I believe in one sentence something I feel compelled to do I would say that I am deeply passionate about advancing gender and cultural diversity in business while joyfully navigating the beautiful chaos of raising my two little ones in Norway. Between 2011 and 2016, I founded and grew the Women as Entrepreneurs community in Australia into a leading membership-based networking organization with over 15,000 female entrepreneurs across the country I have interviewed dozens of high-profile, successful entrepreneurs, had the privilege of being mentored by several of them, and spent tens of thousands of dollars on entrepreneurial education In the past decade, I have launched several startups, including JoinMyWedding.com, which focuses on the Indian market and has been featured in over 100 major outlets, such as BBC, CNN, The New York Times, and Forbes (joinmywedding com/press)
During this time, I have also helped aspiring founders create their own companies MakeSheHappen.com is a global community and educational platform that serves as the vehicle to amplify the work I am most passionate about: helping women succeed in business on a global scale The courses offered there streamline everything I've learned into an easy-to-follow system for starting, testing, and growing any business In this guide you are reading now, I am sharing a wealth of insider tactics to give you a head start and get you going. I hope the tricks, tools and templates provided will propel you as a first-time founder. - 5 -
WHAT WILL YOU LEARN FROM THIS GUIDE?
If you are someone who is not satisfied with the status quo, this guide is for you. It's for those who can see a gap in a market, envision a product that should be invented, or have an idea that should be brought to life If you ' re not sure where exactly to start as a new entrepreneur, I've got you covered. This guide serves as a crash course that will help you learn some of the best and most widely used startup techniques. You'll discover how to quickly launch and test any business idea in the marketplace. You will learn about the very first steps you can take to allow you to build a prototype and test with real customers in only 90 days. Why 90? About 13 weeks should be enough to either prove that your concept is viable and can be monetized, or to make you realize that it is not something worth investing more time, money and resources into. Either way, you win: a viable business with growth potential or the conclusion to pivot or move on to the next big thing.
You become what you believe. You are where you are today in your life based on everything you have believed.
- Oprah Winfrey- 6 -
TheEntrepreneurMindset
I believe the saying to be true: "If we fail to plan, we plan to fail" . I always have a strategy in place and set goals for myself early on, ensuring that I can track my progress. I encourage you to develop an entrepreneurial mindset focused on constant testing. Embrace the practice of testing ideas, business models, and products without fear of failure.
FAIL QUICKLY
In the startup space, people often say it's important to fail quickly. This has definitely been something I've had to learn to embrace. In Australia, a new expression has emerged: "flearn"*. So, what did you flearn today? Meaning, what didn't work today, what will you do about it, and what can you learn from it? In today's business world, it's often not the big who eat the small, but the fast who eat the slow. It's better to release an imperfect product quickly than to wait for perfection (whatever that means) and miss opportunities by being too slow.
SetSMARTGoals
Whenever you set goals for yourself or your business, ensure they meet the S.M.A.R.T. criteria:
Specific Measurable Achievable Relevant Time-bound
I believe in setting ambitious yet attainable goals that challenge me while remaining achievable. I particularly enjoy pursuing goals that lie just outside of my comfort zone.
SETTING GOALS IS THE FIRST STEP IN TURNING THE INVISIBLE INTO VISIBLE.
- TONY ROBBINS -
ALIGN YOUR LIFE & BUSINESS GOALS
It is hard to keep working on a project you don't love. Passion is one of the most important traits of entrepreneurs. Take time to think about your Why and choose a project that you love and is aligned with your values. Think of your startup as your baby and your cofounder(s) as your spouse. You are in it for the long run.
*Simon Sinek: Start With Why - 9 -
www youtube com/watch?v=u4ZoJKF VuA
IdentifytheProblem andyourSolution
People pay money for solutions. If you think about it, every profession is a solution to a problem: a doctor is solving a health problem, a lawyer is solving a legal problem. A teacher is solving a knowledge gap problem. Entrepreneurs want to solve big problems, and investors especially love creative solutions to big problems that affect a lot of people.
Take your time to form your answers in your 90-day Business Plan template on page 23.
TELL YOUR STORY
When creating a product, essentially a solution, you are telling a story with your business pitch. Consider why the problem is significant and urgent, why now is the right time to solve it, and why you are the best person for the job. Share your idea with friends and potential customers to gather their insights; they can help you refine your perfect pitch.
*The Gaddie Pitch - Elevator Pitch System for attracting leads.
IdentifyyourTargetMarket
One of the most important steps in starting a business is to know exactly who your clients are. You need to be very specific here. In the more comprehensive courses at MakeSheHappen.com, we dedicate a lot of time to nail the target market analysis, but for now, think about the following: create your Ideal Customer avatar. Age group, geographical location, gender (if relevant), what they do for work, how much their income is, and even what apps you think they have on their mobile phones—consider everything you can think of.
Add these to the 90-day Business Plan template on page 23.
WHAT IS THEIR STORY?
Here, you think about what aspirations your Ideal Customers have and what challenges they face. Consider why they would buy your product/service and how much they are willing to pay, as well as what information channels they use. Talk to at least 5-10 people who are in your Ideal Customer group.
LeanStartupPrinciples
Resource: The Lean Startup by Eric Ries
"Startup success can be engineered by following the process, which means it can be learned, which means it can be taught.” - Eric Ries
To me, the lean startup is about being strategic, resourceful, and efficient. For example, pre-selling products before we make them.
THE MINIMALIST STARTUPPER
To test out an idea and see if it flies, really should not cost a lot of money. In fact, I tested most of my ideas for under $500. Sometimes, a simple Facebook page is enough.
SUCCESS DOESN'T COME FROM WHAT YOU DO OCCASIONALLY. SUCCESS COMES FROM WHAT YOU DO CONSISTENTLY.
TheValueProposition Canvas/LeanCanvas
Lean Canvas is a one-page business plan template created by Ash Maurya. It’s designed to create a snapshot of your business idea, distill the essence of your product or service, and break it down into key parts. Check out the sections with explanations on the next page and then try filling out the blank Lean Canvas for your own business on page 25.
THE FULL PICTURE
The Lean Canvas gives you a pretty full picture of the business you want to build. I appreciate it for the clarity it provides. If I have a new idea, I usually start with the Canvas.
If you need help completing the Canvas or just want to check out our more comprehensive courses, visit: MakeSheHappen.com
t h e L E A N C A N V A S
Testing,MVPand Prototyping
The Minimum Viable Product (MVP) is the first working version of a product, designed with just enough features to satisfy potential clients and gather feedback for future iterations, created with minimal effort and resources. The MVP concept was created by Frank Robinson but received popularity through Eric Ries & Steve Blank. This is one of the most crucial and most time-consuming parts of the 90-day process. To nail your MVP, you really need to nail your problem and solution statements first. What would be the single function of your product that would validate your business plan? What will you build first, that will get purchased and used by your ideal customer? What platform would be the best one to build it with?
Check out the resources listed on page 12.
MVP EXAMPLES
landing pages
demo videos
crowdfunding/pre-selling a software or an app
Watch inspiring video stories of successful entrepreneurs on our channel
TheCustomerJourney
The customer journey is the complete sum of experiences that customers go through when they interact with your company and brand. Your sales funnel, your marketing and sales activities, will be part of the customer journey. You can find several resources online to help you map a customer journey. Moreover, through the MakeSheHappen.com courses, I can help you better to create the customer journey based on your specific products/services and customers.
TAKE YOUR CUSTOMERS ON A JOURNEY
Start paying attention to how some of your favorite brands interact with you. Also, check what your potential competitors do. Sign up for their email lists or purchase a product, and map the customer journey. Learn from their strategies when creating your own.
TheBusinessModelling
A business is only a business if it can sustain itself by generating more than what it costs to run. Some startups initially do not consider making money as a primary objective, especially if their business model is created around gaining a large number of users. But these are exceptions to the general rule, and typically, you need to think about revenue from the moment you start.
WHETHER YOU THINK YOU CAN OR YOU THINK YOU CAN'T, YOU'RE RIGHT.
CREATE MULTIPLE INCOME STREAMS
Examples of additional income streams:
- VIP membership
- related product sales
- complimentary products
- added services
- warranty
- insurance
- referral, affiliate marketing
- advertisement
- online course
- sponsorship
- upselling
Positioningand Partnerships
Nobody can do it alone, and nobody ever did. Strategic Partnerships are one of the smartest ways to grow your business efficiently. Make a list of potential partners and create a proposal outlining why it would be beneficial for them (and for their customers) to collaborate with you. Positioning: Earned Media is when you are featured in a publication not because you paid for it, but because your story is interesting enough for others to share. Send out your press release once you are ready for exposure.
Resource: www.makeshehappen.com/post/top-5-tips-to-manage-your-media-contacts
WIN-WIN-WIN
Always approach potential partners with a mindset that creates a win for them, for you, and for the customers or environment that also benefit. Conduct thorough research and due diligence before reaching out to other businesses, ensuring that your proposal is relevant to them and helps them achieve their objectives.
G
Think about and write down your purpose and reasons for starting this project, and what you aim to get out of it, long-term.
Set and write down your goals for what you are trying to achieve during these 90 days. Make sure they are SMART goals.
Define and write down the problem you are solving for people, and the solution in as much detail as you can. I D E A L C U S T O M E R
Create a very detailed customer profile, including specifics of your target group(s).. L E A N S T
Set your budget and time commitment for your project Decide how lean you can go in order to achieve the goals you have set. L
Fill out your Lean Canvas on page 24. Talk to your potential customers about your solution if you get stuck T
Decide on how exactly you will be testing out your idea and what minimum viable product you will build - 2 0 -
C U S T O M E R
J O U R N E Y
B U S I N E S S
M O D E L
M V P A N D
T E S T I N G
Map out the customer journey around how your customers will find you and interact with your product.
How will you make money? How will your business be sustainable? Think of leverage and multiple revenue sources.
Time to create your MVP! Search and use free or cheap options and tools. Check out recommendations on page 14.
P R A N D
M E D I A
Source and contact potential partners to create mutually beneficial relationships and leverage them to get your message out.
Create targeted press releases and a media list of 20-50 outlets where you want your business featured
Constantly talk to your customers, grab every opportunity to get their feedback, and iterate based on what they tell you.
Congratulations! You took your idea to market and have been testing it. By the end of the first 90 days, you now have a pretty solid understanding of the problem you are solving, how you are solving it, who pays you for this solution, and how much they are willing to pay. You understand how you will make money and are already testing your product(s) with real customers To learn more, visit MakeSheHappen.com
BUSINESS NAME
WEBPAGE
DATES
MY 100-WORD PITCH
FOUNDER'S NAME
CO-FOUNDERS
INDUSTRY
Write down what problem you are solving and to whom exactly explain your solution AND how you will make money
BUSINESS NAME
TAGLINE
my 90-day goals
DATES
MY BUDGET
MY TIME COMMITMENT
my top 5 smart goals for the first 30-days:
my top 5 smart goals for the second 30-days:
my top 5 smart goals for the last 30-days:
M Y L E A N C A N V A S
MY DAILY PLANNER
DATE/DAY:
