EXTRAORDINARY ITALIAN BY ALFREDO RUSSO
“My personal luxury is making time and feeling comfortable to enjoy the things that I love and care about”
Luxury… how would you define it?
Luxury is about responding to individuals in a way where we deliver what guests believe they deserve. Luxury in the past seemed exclusive to the big purse whereas today luxury transforms into boutique under the same mantra “The believe is to deserve” to be recognized, have your views shared. It is no longer a single viewpoint but has diversified based on personal preferences and authenticity. It becomes “my” exceptional moment in time. My personal luxury is making time and feeling comfortable to enjoy the things that I love and care about. In the dining world this translates into trust for what a chef promises, creates and delivers. It goes beyond star ratings which evolve ever more into pressure to make money on the asset. A chefs investment into a star rating is huge, it starts off with his talent but is quickly hijacked by financial, psychological, physical and reputational objectives. Guests’ needs have changed, what do guest expect when booking restaurants? Our guests are ever more knowledgeable, they know what they are looking for and they definitely feel “they deserve the best”. A.I. filters and drives selective information that supports your personality and beliefs through your device. Patrons look for and appreciate experiences that correspond and compliment their views. Be it the cuisine, health orientation, cultural values, style of cooking or physical presentations supported by location and structural components.
EX.IT August 2018 -
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