WMStrategy Demo Western Europe Candles Market October 2017

Demo version September 2017

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Western Europe: Candles Market October 2017 Market research

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Western Europe: Candles Market. October 2017

Report overview This report presents a strategic analysis of the candles market in Western Europe and a forecast for its development in the medium term. It provides a comprehensive overview of the market, its dynamics, structure, characteristics, main players, growth and demand drivers, etc.

The purpose of the report is to describe the state of the candles market in Western Europe, to present actual and retrospective information about the volumes, dynamics, structure and characteristics of production, imports, exports and consumption and to build a forecast for the market in the medium term. In addition, the report presents an elaborate analysis of the main market participants, price fluctuations, growth and demand drivers of the market and all other factors, influencing its development.

This research report has been prepared using the unique WMStrategy’s methodology, including a blend of qualitative and quantitative data. The information comes from official sources and insights from market experts (representatives of the main market participants), gathered by semi-structured interviews.

The report on the candles market in Western Europe includes: 

Analysis and forecast for the economy and demographics of Western Europe;



Analysis and forecast for development of the market volume (market size), value and dynamics;



Market breakdown (by origin, by country, by product types, etc.) in both volume and value terms;



Country information - breakdown by country for all major indicators, showing the exact volumes and values for each individual country, covered in the report;



Volume, dynamics and analysis of domestic production (past, current and future);



Analysis of price levels (wholesale, retail, distributors, etc.) and their dynamics (past, current and future);



Volume, dynamics and analysis of imports (past, current and future);



Volume, dynamics and analysis of exports (past, current and future);



Volume, dynamics and analysis of consumption (past, current and future);



Value chain analysis and structure of price formation;



Analysis of the factors, influencing the market development (market growth drivers, restraints, recent state programs, etc.);



Characteristics of the main market participants (manufacturers, distributors, wholesalers, retailers, importers, exporters, Governmental structures, etc.) and the

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Western Europe: Candles Market. October 2017

competitive landscape; 

Main distribution channels for the retail sales of candles in Western Europe;



Analysis and forecast of the trends and levels of supply and demand on the market;



Country opportunity analysis;



Analysis of the major trade flows;



Forecast for market development in the medium term (including three possible scenarios for development).

Brief overview of the used methodology: 

Analysis of official statistical information;



Semi structured interviews with market experts;



Semi structured interviews with corporate clients of the market;



Analysis of information, received from the main market participants;



Analysis of secondary information from official sources;



WMStrategy’s own methodology.

The report contains information on the following products: 

Candles: o

Basic candles;

o

Scented candles;

o

Fancy candles.

The report covers the following countries: 

Western Europe: Austria, Belgium, Denmark, Finland, France, Germany, Iceland, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, and the United Kingdom.

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Western Europe: Candles Market. October 2017

The report covers the following companies: 



Producers and traders: o

Procter and Gamble Co. (P&G)

o

Vollmar GmbH

o

Gies Kerzen GmbH

o

Bolsius International B.V.

o

Korona Candles S.A.

o

Candles Scandinavia Group AB

o

Vila Hermanos Cereria SA

o

Gala Kerzen GmbH

o

Cereria Pernici SRL

o

Spaas Kaarzen NV

Retailers: o

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Food & beverage retailers: 

Carrefour S.A.



Schwarz Gruppe GmbH



Metro AG



Tesco PLC



ALDI Einkauf GmbH & Co. OHG



Colruyt Group



Ahold Delhaize Group S.A.



Groupe Auchan S.A.



Casino Guichard-Perrachon S.A.



REWE Group



Eurocash S.A.



Jeronimo Martins, SGPS, S.A.



Distribuidora Internacional de Alimentación, S.A.



Mercadona SA



Jumbo Groep Holding B.V.



Asda Stores Limited



J Sainsbury plc



Wm Morrison Supermarkets PLC



Kesko Oyj



Rallye



Edeka Zentrale AG & Co. KG



Migros-Genossenschafts-Bund



John Lewis Partnership (JLP)



Co-operative Group Ltd.

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o

Western Europe: Candles Market. October 2017

Furniture retailers: 

Inter IKEA Systems B.V.



XXXLutz KG



Conforama, Steinhoff International Holdings Ltd



Harveys Furniture, Steinhoff International Holdings Ltd



Interio AG, Migros-Genossenschafts-Bund



BUT International SAS



Home Retail Group Limited, J Sainsbury Plc



JYSK A/S



Höffner Möbelgesellschaft GmbH & Co. KG



Poltronesofa S.p.A.



AGATA SA



Maisons du Monde France



ZARA HOME ESPAÑA SA



Alinea, Groupe Auchan S.A.



Skeidarliving Group AS



IDdesign A/S

The list of companies, covered in the report can be amended and updated, based on your exact requirements!

This report will allow you to: 

Quickly and cost–effectively get a strategic analysis and gain competitive intelligence about the market;



Track market data, including size, value, segmentation, forecasts, dynamics and structure – past, present and future;



Get and compare information at both aggregate level (for the whole region) and for each individual country, covered in the report;



Explore and identify new market opportunities in the countries and regions within the market;



Track and identify key market trends, opportunities and threats and key drivers behind recent market changes;



Strategically assess market growth potential, demand drivers and restraints on the market for the region as an overall as well as for each individual country covered;



Evaluate the key macroeconomic and demographic indicators to get insight into the general trends within the economy;



See how the market performed in the past (over the last 5 years) and how it will perform in the future (in the next 5 years);



Get acquainted with the leading companies on the market and their strategic position;

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Western Europe: Candles Market. October 2017

Evaluate how diversified the market is in terms of competitive intensity, fragmentation and environment and understand competitive threats;



Empower your marketing, branding, strategy and market development, consumption and supply functions with useful and actionable market insights;



Build your investment strategy by assessing market attractiveness or company attractiveness;



Build your own market entry or market expansion strategy or evaluate your current strategy;



Add value to pitches and presentations by using official and accurate data and calculations.

This report is 75% ready and when complete will consist of more than 150 pages. It will be updated as of the current month of purchase and can be amended based on your specific requirements in order to meet your individual objectives and information needs. Feel free to contact us for more information.

If you are interested in the candles market in Western Europe, this research report will provide you with a strategic analysis of the market, its recent and future development. In addition, the report will save you time and money while presenting you all the necessary information and actionable insights, empowering you to make informed decisions and move your business forward!

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Western Europe: Candles Market. October 2017

Research methodology The report on the Western European candles market uses the unique WMStrategy’s research methodology that combines quantitative and qualitative analysis.

1. Analysis of official statistical information This report includes analysis of official statistical information from different public and private sources. The information is used for the interpretation and analysis of data on the volume and dynamics of different quantitative indicators. In the same way, the information is used as basis for building forecasts for the dynamics of the quantitative indicators for the next few years. The exact list of used sources of official information is available in the full report!

2. Analysis of information, received from the main market participants The collection and analysis of information, received from the main market participants is done mainly to understand their competitive positions on the market, to define and assess how different pricing and promotional strategies are utilized on the market and what competitive advantage each of them gives. This information is also used to analyze the assortment and brand presence on the market. The information, received from the main market participants includes company presentations, annual reports, price lists, promotional materials, proposals, etc.

3. Analysis of secondary information from official sources The analysis of secondary information from official sources is used to make the picture of the market complete and full. The data is also used to verify the quantitative analysis and to enrich the qualitative one. Such information includes data from industry portals and publications, trade associations, media agencies, articles and reviews, marketing agencies, commercial databases, WMStrategy’s own research studies, and more.

4. Semi structured interviews with market experts Collection and analysis of qualitative information is used to explain different trends, growth drivers, volatility, threats and opportunities of the market. The collection of qualitative information is done through semi structured interviews with market experts. As market experts are considered representatives of the main market participants – manufacturers, distributors, wholesalers, retailers, importers, exporters, unions, professional associations and special publications, whose work is directly related to this particular market on a daily

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Western Europe: Candles Market. October 2017

basis. The format of the semi structured interviews allows us not only to cover the main questions we need to ask in order to understand the logic behind the market, but also to get new insights and to allow new ideas and factors to come into the picture. During the semi structured interviews, the market experts are asked about their views on the future of the market, which are taken into consideration while preparing our forecasts for development.

The exact list of interviewed experts is available in the full report or upon request!

5. Semi structured interviews with corporate clients of the market Another way of looking into the specific market is through the point of view of the corporate clients. In this phase of the research, we are using semi structured interviews to understand the perspective of the high-volume clients on the market. This allows for unmatched wide and deep industry understanding.

6. WMStrategy’s own methodology The own methodology of WMStrategy can be found in every step of preparing our research studies from the methodology through the processes of collecting and analyzing information to drawing conclusions from it.

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Western Europe: Candles Market. October 2017

Table of contents 1. Introduction 1.1. Report description 1.2. Research methodology 2. Executive summary 3. Characteristics of candles 4. Characteristics and analysis of raw materials base 5. State of the economy of Western Europe 5.1. Characteristics of the demographics of Western Europe in 2012-2016 5.2. Characteristics of the economy of Western Europe in 2012-2016 5.2. Forecast for the development of the economy of Western Europe in the medium term 6. Overview and analysis of the candles market in Western Europe 6.1. Volume, value and dynamics of the candles market in Western Europe in 20122016 6.2. Structure of the candles market in Western Europe in 2012-2016: production, imports, exports, market volume 6.3. Structure of the candles market in Western Europe by origin 6.4. Structure of the candles market in Western Europe by country 6.5. Key recent trends on the candles market in Western Europe 6.6. Competitive landscape of the market 6.7. Country opportunity analysis 6.8. Key drivers and restraints for the market development in the medium term 7. Overview and analysis of the domestic production of candles in Western Europe 7.1. Volume, value and dynamics of the domestic production of candles in Western Europe in 2012-2016 7.2. Structure of the Western European production of candles by producing countries 7.3. Characteristics of the main companies, producers and distributors of candles in Western Europe 7.3.1. Procter and Gamble Co. (P&G) 7.3.2. Vollmar GmbH 7.3.3. Gies Kerzen GmbH 7.3.4. Bolsius International B.V. 7.3.5. Korona Candles S.A. 7.3.6. Candles Scandinavia Group AB 7.3.7. Vila Hermanos Cereria SA 7.3.8. Gala Kerzen GmbH

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Western Europe: Candles Market. October 2017

7.3.9. Cereria Pernici SRL 7.3.10. Spaas Kaarzen NV 7.4. Characteristics of the main companies, selling candles in the retail segment in Western Europe 7.4.1. Carrefour S.A. 7.4.2. Schwarz Gruppe GmbH 7.4.3. Metro AG 7.4.4. Tesco PLC 7.4.5. ALDI Einkauf GmbH & Co. OHG 7.4.6. Colruyt Group 7.4.7. Ahold Delhaize Group S.A. 7.4.8. Groupe Auchan S.A. 7.4.9. Casino Guichard-Perrachon S.A. 7.4.10. REWE Group 7.4.11. Eurocash S.A. 7.4.12. Jeronimo Martins, SGPS, S.A. 7.4.13. Distribuidora Internacional de Alimentaciรณn, S.A. 7.4.14. Mercadona SA 7.4.15. Jumbo Groep Holding B.V. 7.4.16. Asda Stores Limited 7.4.17. J Sainsbury plc 7.4.18. Wm Morrison Supermarkets PLC 7.4.19. Kesko Oyj 7.4.20. Rallye 7.4.21. Edeka Zentrale AG & Co. KG 7.4.22. Migros-Genossenschafts-Bund 7.4.23. John Lewis Partnership (JLP) 7.4.24. Co-operative Group Ltd 7.4.25. Inter IKEA Systems B.V. 7.4.26. Interio AG, Migros- Genossenschafts-Bund 7.4.27. XXXLutz KG 7.4.28. Conforama, Steinhoff International Holdings Ltd 7.4.29. Harveys Furniture, Steinhoff International Holdings Ltd 7.4.30. BUT International SAS 7.4.31. Home Retail Group Limited, J Sainsbury Plc 7.4.32. JYSK A/S 7.4.33. Hรถffner Mรถbelgesellschaft GmbH & Co. KG 7.4.34. Poltronesofa S.p.A.

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Western Europe: Candles Market. October 2017

7.4.35. AGATA SA 7.4.36. Maisons du Monde France 7.4.37. ZARA HOME ESPAĂ‘A SA 7.4.38. Alinea, Groupe Auchan S.A. 7.4.39. Skeidarliving Group AS 7.4.30. IDdesign A/S 8. Characteristics and analysis of the prices of candles in Western Europe 8.1. Value chain analysis 8.2. Structure of price formation 8.3. Characteristics of the producer prices of candles in Western Europe in 2012-2016 8.4. Characteristics of other prices of candles 9. Foreign trade operations of candles in Western Europe 10. Overview and analysis of the imports of candles to the Western European market 10.1. Volume, value and dynamics of the imports of candles to Western Europe in 2012-2016 10.2. Major trade inflows of candles imports to Western Europe 10.3. Structure of the imports of candles by importing countries 10.4. Average import prices of the candles, imported to Western Europe 11. Overview and analysis of the Western European exports of candles 11.1. Volume, value and dynamics of the Western European exports of candles in 2012-2016 11.2. Structure of the Western European exports of candles by exporting countries 11.3. Main recipient countries of the Western European exports of candles 11.4. Prices of the Western European exports of candles 12. Characteristics of the consumption of candles in Western Europe 12.1. Volume, value and dynamics of the consumption of candles in Western Europe in 2012-2016 12.2. Volume, value and dynamics of the per capita consumption of candles in Western Europe in 2012-2016 12.3. Balance between supply and demand on the candles market in Western Europe in 2012-2016 12.4 Forecast for development of the candles market in Western Europe in 2017-2022 About us

List of tables

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Western Europe: Candles Market. October 2017

• Key indicators on the candles market in Western Europe in 2012-2016 • Key indicators of the demographics of Western Europe in 2012-2016 • Key indicators of the economy of Western Europe in 2012-2016 • Forecast for the economy of Western Europe for 2017-2019 • Volume and dynamics of the candles market in Western Europe in 2012-2016 • Value and dynamics of the candles market in Western Europe in 2012-2016 • Structure of the candles market in Western Europe in 2012-2016, in volume terms • Structure of the candles market in Western Europe in 2012-2016, in value terms • Structure of the candles market in Western Europe by origin in 2012-2016, in volume terms • Structure of the candles market in Western Europe by origin in 2012-2016, in value terms • Structure of the candles market in Western Europe by country in 2012-2016, in volume terms • Structure of the candles market in Western Europe by country in 2012-2016, in value terms • Structure of the candles market in Western Europe by product categories in 2016, in value terms • Main trade channels for candles retail distribution in Western Europe in 2016, in value terms • Country opportunity analysis • Volume and dynamics of the domestic production of candles in Western Europe in 20122016 • Value and dynamics of the domestic production of candles in Western Europe in 2012-2016 • Structure of the domestic production of candles in Western Europe by producing countries in 2012-2016, in volume terms • Structure of the domestic production of candles in Western Europe by producing countries in 2012-2016, in value terms • Value chain analysis of the candles market in Western Europe • Cost breakdown of the price formation of candles in Western Europe, in % • Volume and dynamics of the average producer prices of candles in Western Europe in 20122016 • Volume and dynamics of the average producer prices of candles in Western Europe by producing countries in 2012-2016 • Volume and dynamics of other prices of candles in Western Europe (wholesale, distributor, retail, etc.) in 2012-2016 • Trade balance of candles foreign trade in Western Europe in 2012-2016, in volume terms • Trade balance of candles foreign trade in Western Europe in 2012-2016, in value terms • Trade balance of candles foreign trade in Western Europe by trading countries in 20122016, in volume terms • Trade balance of candles foreign trade in Western Europe by trading countries in 20122016, in value terms

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Western Europe: Candles Market. October 2017

• Volume and dynamics of the imports of candles to Western Europe in 2012-2016 • Value and dynamics of the imports of candles to Western Europe in 2012-2016 • Main countries, exporting candles to Western Europe in 2012-2016, in volume terms • Main countries, exporting candles to Western Europe in 2012-2016, in value terms • Structure of the imports of candles to Western Europe by importing countries in 2012-2016, in volume terms • Structure of the imports of candles to Western Europe by importing countries in 2012-2016, in value terms • Average prices of the candles, imported to Western Europe in 2012-2016 • Average prices of the candles, imported to Western Europe in 2012-2016 by importing countries • Volume and dynamics of the Western European exports of candles in 2012-2016 • Value and dynamics of the Western European exports of candles in 2012-2016 • Recipient countries of the Western European exports of candles in 2012-2016, in volume terms • Recipient countries of the Western European exports of candles in 2012-2016, in value terms • Structure of the Western European exports of candles by exporting countries in 2012-2016, in volume terms • Structure of the Western European exports of candles by exporting countries in 2012-2016, in value terms • Average prices of the Western European exports of candles in 2012-2016 • Average prices of the Western European exports of candles in 2012-2016 by exporting countries • Volume and dynamics of the consumption of candles in Western Europe in 2012-2016 • Value and dynamics of the consumption of candles in Western Europe in 2012-2016 • Volume and dynamics of the per capita consumption of candles in Western Europe in 20122016 • Value and dynamics of the per capita consumption of candles in Western Europe in 20122016 • Balance between supply and demand on the candles market in Western Europe in 20122016, in volume terms • Balance between supply and demand on the candles market in Western Europe in 20122016, in value terms • Forecast for the total supply of candles in Western Europe in 2017-2022 (under the framework of the base scenario), in volume and value terms • Forecast for the total supply of candles in Western Europe in 2017-2022 (under the framework of the pessimistic scenario), in volume and value terms

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Western Europe: Candles Market. October 2017

• Forecast for the total supply of candles in Western Europe in 2017-2022 (under the framework of the optimistic scenario), in volume and value terms

List of figures • Volume and dynamics of the candles market in Western Europe in 2012-2016 • Value and dynamics of the candles market in Western Europe in 2012-2016 • Structure of the candles market in Western Europe in 2012-2016, in volume terms • Structure of the candles market in Western Europe in 2012-2016, in value terms • Structure of the candles market in Western Europe by origin in volume terms in 2012-2016 • Structure of the candles market in Western Europe by origin in value terms in 2012-2016 • Structure of the candles market in Western Europe by country in 2012-2016, in volume terms • Structure of the candles market in Western Europe by country in 2012-2016, in value terms • Structure of the candles market in Western Europe by product categories in 2016, in value terms • Main trade channels for candles retail distribution in Western Europe in 2016, in value terms • Volume and dynamics of the domestic production of candles in Western Europe in 20122016 • Value and dynamics of the domestic production of candles in Western Europe in 2012-2016 • Structure of the domestic production of candles in Western Europe by producing countries in 2012-2016, in volume terms • Structure of the domestic production of candles in Western Europe by producing countries in 2012-2016, in value terms • Value chain analysis of the candles market in Western Europe • Structure of the candles price formation in Western Europe, in % • Volume and dynamics of the average producer prices of candles in Western Europe in 20122016 • Deviation of the average producer prices of candles in Western Europe in 2012-2016 by producing countries • Volume and dynamics of other prices of candles in Western Europe (wholesale, distributor, retail, etc.) in 2012-2016 • Trade balance of candles foreign trade in Western Europe in 2012-2016, in volume terms • Trade balance of candles foreign trade in Western Europe in 2012-2016, in value terms • Trade balance of candles foreign trade in Western Europe by trading countries in 20122016, in volume terms

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Western Europe: Candles Market. October 2017

• Trade balance of candles foreign trade in Western Europe by trading countries in 20122016, in value terms • Volume and dynamics of the imports of candles to Western Europe in 2012-2016 • Value and dynamics of the imports of candles to Western Europe in 2012-2016 • Main countries, exporting candles to Western Europe in 2012-2016, in volume terms • Main countries, exporting candles to Western Europe in 2012-2016, in value terms • Structure of the imports of candles to Western Europe by importing countries in 2012-2016, in volume terms • Structure of the imports of candles to Western Europe by importing countries in 2012-2016, in value terms • Average prices of the candles, imported to Western Europe in 2012-2016 • Average prices of the candles, imported to Western Europe in 2012-2016 by importing countries • Volume and dynamics of the Western European exports of candles in 2012-2016 • Value and dynamics of the Western European exports of candles in 2012-2016 • Recipient countries of the Western European exports of candles in 2012-2016, in volume terms • Recipient countries of the Western European exports of candles in 2012-2016, in value terms • Structure of the Western European exports of candles by exporting countries in 2012-2016, in volume terms • Structure of the Western European exports of candles by exporting countries in 2012-2016, in value terms • Average prices of the Western European exports of candles in 2012-2016 • Average prices of the Western European exports of candles in 2012-2016 by exporting countries • Volume and dynamics of the consumption of candles in Western Europe in 2012-2016 • Value and dynamics of the consumption of candles in Western Europe in 2012-2016 • Volume and dynamics of the per capita consumption of candles in Western Europe in 20122016 • Value and dynamics of the per capita consumption of candles in Western Europe in 20122016 • Balance between supply and demand on the candles market in Western Europe in 20122016, in volume terms • Balance between supply and demand on the candles market in Western Europe in 20122016, in value terms • Forecast for the total supply of candles in Western Europe in 2017-2022 (under the framework of the base scenario), in volume and value terms

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Western Europe: Candles Market. October 2017

• Forecast for the total supply of candles in Western Europe in 2017-2022 (under the framework of the pessimistic scenario), in volume and value terms • Forecast for the total supply of candles in Western Europe in 2017-2022 (under the framework of the optimistic scenario), in volume and value terms

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Western Europe: Candles Market. October 2017

2. Executive summary The Western European candles market showed … dynamics in physical terms in the period 2012-2016. In 2012, it was equal to X thousand tons. In 2012, the indicator … by X%, after which followed three consecutive years of … It happened at rates of X%, X% and X%, respectively. So, in 2016, the market volume reached … for the period at … thousand tons, which was an overall … for the period. In the next few years, experts believe that the market will continue … at rates of X% per year.

In value terms, the candles market in Western Europe showed … dynamics to the same indicator in volume terms. In 2012, it was equal to X billion EUR...

…

Table 1 Key indicators on the Western European candles market in 2012-2016 Indicators

2012

2013

2014

2015

2016

Market volume and value in Western Europe in tons

X

X

560,445

X

X

in 000's of EUR

X

X

X

X

X

Volume and value of production in Western Europe in tons

277,702

X

X

X

X

in 000's of EUR

X

X

X

X

X

Volume and value of imports to Western Europe in tons

X

X

X

X

X

in 000's of EUR

X

1,240,129

X

X

X

Volume and value of the Western European exports in tons

X

X

X

X

X

in 000's of EUR

X

X

X

X

X

Share of domestically produced goods on the market, in volume terms Share of foreign products on the market, in volume terms

X%

X%

X%

X%

X%

X%

X%

X%

X%

X%

Average prices on the domestic market Average producer prices, X 3,069 X X X in EUR/ton Average retail prices, in X X X X X EUR/kg Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

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Western Europe: Candles Market. October 2017

6. Overview and analysis of the candles market in Western Europe 6.1.

Volume, value and dynamics of the candles market in Western Europe in 2012-2016

The Western European candles market showed ‌ dynamics in physical terms. In, 2012 was equal to ‌ tons. In the next few years, it ...

Table 2 Volume and dynamics of the candles market in Western Europe in 20122016, in tons and in % Year Market volume, in tons Dynamics, in % 2012

X

X%

2013

X

X%

2014

560,445

X%

2015

X

X%

2016

X

X%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

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Western Europe: Candles Market. October 2017

Volume and dynamics of the Western European candles market in 20122016 250 200

X

112%

X

X

110%

X

X

X%

108%

X%

X%

X%

106%

150 100

104% 100%

102% 100% 98%

50

96% 0

94% 2012

2013

2014

Market volume, in tons

2015

2016

Dynamics, in %

Fig. 1 Volume and dynamics of the candles market in Western Europe in 20122016, in tons and in %1 Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

‌

1

Please, bear in mind that the figures, presented in this demo version are for illustrative purposes only and might

differ from the real figures you will get by purchasing the full report!

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6.3.

Western Europe: Candles Market. October 2017

Structure of the candles market in Western Europe by origin

During the whole analyzed period, the market was dominated by products of … origin in both volume and value terms. In physical ones, the domestically produced products accounted for X%-X% of the market in 2012-2016. The market structure fluctuated a bit throughout the years, but showed similar dynamics in value terms as well. The share of domestic candles in value terms was in the range of X%-X%. Experts believe that this structure will remain at … levels in the next few years. However, …

…

Table 3 Structure of the candles market in Western Europe by origin in 2012-2016, in tons Year 2012

Market volume, in tons X

Domestically produced products, in tons X

Foreign products, in tons X

2013

X

X

X

2014

560,445

X

X

2015

X

X

X

2016

X

X

X

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

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Western Europe: Candles Market. October 2017

Structure of the Western European candles market by origin in 2012-2016 in volume terms, in % 80,00% 70,00%

X%

X%

X%

X%

X%

60,00% 50,00% 40,00%

X%

X%

X%

X%

X%

30,00% 20,00% 10,00% 0,00% 2012

2013

2014

Domestically produced products, in tons

2015

2016

Foreign products, in tons

Fig. 2 Structure of the candles market in Western Europe by origin in 2012-2016 in volume terms, in %2 Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

2

Please, bear in mind that the figures, presented in this demo version are for illustrative purposes only and might

differ from the real figures you will get by purchasing the full report!

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6.4.

Western Europe: Candles Market. October 2017

Structure of the candles market in Western Europe by countries in 2012-2016

The countries with the largest candles markets in physical terms in Western Europe in 2016 were …, …, …, … and …. In total, they accounted for …% of the market in physical terms. … was the clear leader, as it alone accounted for …% of the market. The highest growing markets in Western Europe in the last five years were …, … and …, which grew at CAGR of …%, …% and …%, respectively…

…

Table 4 Structure of the candles market in Western Europe by countries in 20122016, in tons and in % Country

Market volume in 2012, in tons

Market volume in 2013, in tons

Market volume in 2014, in tons

Market volume in 2015, in tons

Market volume in 2016, in tons

CAGR 20122016

Country share in 2016, in %

Austria

X X X X X X X X X X X

X X X X X X X X X X X

X X X X X X X X X X X

X X X X X X X X X X X

X X X X X X X X X X X

X% X% X% X% X% X% X% X% X% X% X%

X% X% X% X% X% X% X% X% X% X% X%

X X X X X

X X X X X

X X X X X

X X X X X

X X X X X

X% X% X% X% X%

X% X% X% X% X%

X

X

560,445

X

X

X%

X%

Belgium Denmark Finland France Germany Iceland Ireland Italy Luxembourg The Netherlands Norway Portugal Spain Sweden The United Kingdom Total

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

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Western Europe: Candles Market. October 2017

Structure of the Western European candles market by countries in 2016 in volume terms, in % Country A

X%

Country B

X%

Country C

X%

Country D Country E

X% X%

X% X%

X%

Country F Country G Other countries

Fig. 3 Structure of the candles market in Western Europe in volume terms in 2016 by countries, in %3 Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

‌

3

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differ from the real figures you will get by purchasing the full report!

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6.5.

Western Europe: Candles Market. October 2017

Key recent trends on the candles market in Western Europe

The last few years have shaken the soup and broth market, which proved innovative and resistant enough to quickly overcome the results of the economic and financial crisis in Europe. In both physical and value terms, the market has already outgrown its pre-crisis levels and is showing steady positive dynamics. What is good for the market is the fact that it is now enjoying increasing stability both in the developed markets of Western Europe and in the developing ones in the Central and Eastern parts of the continent. Due to the effects of the crisis, the candles market has seen increased …

Table 5 Structure of the Western European candles market by product categories by main product segment in 2016 in value terms, in % to the total Product category Share in 2016 in value terms, in % Basic candles

X%

Scented candles

X%

Fancy candles

X%

Total

100.00%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

…

Traditionally, in the recent past, people were using candles mainly for religious purposes, mostly in a church during bible reading or various religious ceremonies, or to light a candle in the front yard. The candle used to be a functional commodity. However, with changing lifestyles and rise in disposable income, the user’s perception towards candles has been changed.

Western European customers have started to use the candle as …

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Western Europe: Candles Market. October 2017

Table 6 Main trade channels for candles retail distribution in Western Europe in 2016 in value terms, in % to the total Trade channel Share of total sales in 2016 in value terms, in % Supermarkets and hypermarkets X% Furniture and homewares retailers Convenience stores

X%

Pharmacies and drugstores

X%

Independent retailers

X%

Total

100.00%

X%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

…

Europe has been facing massive globalization and digitalization in the past few years. This has been accompanied by the rising and growing emerging markets, as well as increasing urbanization in the region. Such developments set new evolving trends in the overall consumer behavior. When it comes to manufacturing, distribution, and marketing specific product groups, companies are re-focusing their strategies in order to adapt to the emerging customer expectations. Product proposition, development, and branding are experiencing revolutionary changes.

Due to the rare localization, European consumers are in a search for …

…

Another trend on the candles market in Western Europe, connected with its usage is the popularity of green initiatives. More and more organizations are trying to make manufacturing companies try to …

…

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Western Europe: Candles Market. October 2017

6.6. Competitive landscape of the market

…

The Western European candles market is highly competitive and diversified due to the presence of a large number of regional and international vendors. These vendors increasingly compete against each other based on price, scents, quality, innovation, features, service, reputation, distribution, and promotions. Manufacturers are also compelled to …

…

As regards producing companies, the competitive landscape is not very easy to change as the market entry barriers are considerably high in most of the analyzed Western European markets. These require choosing …

…

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6.8.

Western Europe: Candles Market. October 2017

Key drivers and restraints for the market development in the medium term

Into the medium-term, annual growth rates of X-X% are forecast until 2022. In addition, the candles market has shown significant resistance and a few years of growth in a row. The candles are commodity products which are constantly growing in demand. The current trends in the greater homewares sector and a broadly positive outlook in the underlying economies, are likely to stimulate further growth in the market.

‌ Private consumption expenditure is a major driver for the entire home decoration market, including the candle industry. In the upcoming years, Western European private consumption is expected to rise due to expected higher disposable incomes. Especially in emerging markets, consumers will have more money available to spend on luxury and decorative products. On the other hand, consumers in the developed economies ‌

‌

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Western Europe: Candles Market. October 2017

7. Overview and analysis of the domestic production of candles in Western Europe 7.1. Volume, value and dynamics of the domestic production of candles in Western Europe in 2012-2016 As an overall, the Western European production of candles in physical terms showed … dynamics in the period 2012-2016. In 2012, in Western Europe were produced 277.702 thousand tons of the product. In 2013, the indicator … by …%, which was followed by … years of …. It happened at rates of …% and …%, respectively. In 2016, in Western Europe were produced X thousand tons, which was a total … of …, compared to 2012. Experts forecast that in the next few years, the Western European production will … at … rates of …% per year.

…

Table 7 Volume and dynamics of the domestic production of candles in Western Europe in 2012-2016, in tons and in % Year Production volume, in tons Dynamics, in % 2012

277,702

X%

2013

X

X%

2014

X

X%

2015

X

X%

2016

X

X%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

…

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Western Europe: Candles Market. October 2017

Value and dynamics of the Western European production of candles in 2012-2016 600

112% X%

500

X X

400

X X%

X

X X%

X%

110%

108% 106% 104%

300

102%

X% 200

100% 98%

100

96%

0

94% 2012

2013

2014

Production value, in 000's of EUR

2015

2016

Dynamics, in %

Fig. 4 Value and dynamics of the domestic production of candles in Western Europe in 2012-2016, in thousands of EUR and in %4 Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

‌

4

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differ from the real figures you will get by purchasing the full report!

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7.2.

Western Europe: Candles Market. October 2017

Structure of the Western European production of candles by producing countries

The largest producer of candles in Western Europe in physical terms during the analyzed period was …. In 2016, the country alone accounted for X% of the total Western European production in physical terms. It was followed by … with X%. Significant shares also had …, … and …. The rest of the Western European countries combined accounted for about X% of the total production.

The highest compound annual growth rates in the last five years were

recorded in … and … and were equal to X% and X% per annum, respectively. This…

…

Table 8 Structure of the candles production in Western Europe by countries in 2012-2016, in tons and in % Country

Production volume in 2012, in tons

Production volume in 2013, in tons

Production volume in 2014, in tons

Production volume in 2015, in tons

Production volume in 2016, in tons

CAG R 2012 2016

Country share in 2016, in %

Austria

X X X X X X X X X X X

X X X X X X X X X X X

X X X X X X X X X X X

X X X X X X X X X X X

X X X X X X X X X X X

X% X% X% X% X% X% X% X% X% X% X%

X% X% X% X% X% X% X% X% X% X% X%

X X X X X

X X X X X

X X X X X

X X X X X

X X X X X

X% X% X% X% X%

X% X% X% X% X%

X

X

560,445

X

X

X%

X%

Belgium Denmark Finland France Germany Iceland Ireland Italy Luxembourg The Netherlands Norway Portugal Spain Sweden The United Kingdom Total

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

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Western Europe: Candles Market. October 2017

Structure of the Western European production of candles by countries in 2016 in volume terms, in % Country A

X%

Country B

X%

Country C

X%

Country D Country E

X% X%

X% X%

X%

Country F Country G Other countries

Fig. 5 Structure of the candles production in Western Europe in volume terms in 2016 by countries, in %5 Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

‌

5

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Western Europe: Candles Market. October 2017

7.3. Characteristics of the main companies, producers of candles in Western Europe

…

There is candle production in almost each European country and so there are hundreds of candles manufacturing companies in the region. The majority of them are relatively small and work mostly for their own domestic markets. The companies, which operate internationally usually do so through related companies in the countries of interest. In this way, they are …

…

7.3.1. Company A

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Western Europe: Candles Market. October 2017

7.4. Characteristics of the main companies, selling candles in the retail segment in Western Europe

‌ At the moment, in Western Europe there are thousands of retail companies. Some of them are purely domestic, focusing their activities on their home markets only. Others have extensively grown into whole regions. The report includes some of the leading retailers, ranked in no particular order.

7.4.1. Carrefour S.A. Carrefour SA is one of the leading distributors of grocery and consumer goods in the world.

At the end of FY2016, it operated 11,935 stores in more than 30 countries across Europe, Asia, Latin America, North Africa and the Middle East. The group organizes its business segments based on geographic presence: France, Europe (excluding France), Latin America and Asia. Carrefour's business operations can also be segmented on the basis of its store formats: hypermarkets, supermarkets, and other formats (cash & carry and convenience stores).

Carrefour is one of the leading hypermarket retailers in the world. The stores have sales areas ranging from 2,400 to 23,000 square meters and operate under the Carrefour and Carrefour Planet banners. The group's hypermarkets offer a range of company-owned and branded products in both food and non-food categories. The non-food range is divided into five areas: home, bazaar, multimedia, textiles, and beauty. The home department offers a wide range of tableware, storage facilities, indoor and outdoor decorations, linens and accessories. The bazaar department offers luggage items, sports accessories, do-it-yourself products, car accessories, gardening tools and products for outdoor activities, as well as Christmas decorations. The multimedia department offers electronic products and household appliances.

The textiles department offers trendy and affordable items under the Tex brand. The beauty department has space for services and expert advice such as make-up and express hairdressing.

The other formats of Carrefour include cash & carry and convenience stores. The cash & carry stores provide wholesale and retail self-service mainly intended for businesses. These stores operate under the Promocash and Atacadao brand names. The Promocash brand is dedicated to professionals in the restaurant and food and beverage trades. The Atacadao banner cash & carry stores are operated in Brazil, Colombia, Bogota, Soacha and Argentina.

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Western Europe: Candles Market. October 2017

Carrefour's convenience stores provide a range of everyday items to customers. In France, the group operates convenience stores under the Carrefour city, Carrefour contact, Carrefour express, and Carrefour montagne brand names. Carrefour city targets customers in urban areas. Carrefour contact targets customers in smaller towns and villages. Carrefour express is designed for additional and extra emergency purchases in both towns and rural areas whereas Carrefour montagne stores are operated in ski resorts.

In addition to the above mentioned store formats, Carrefour also sells its products through ecommerce websites in various countries, including France, Spain, Belgium, Turkey and others.

Carrefour also offers services such as home delivery and in-store or in-warehouse collection to customers.

At the end of the fiscal 2016, Carrefour reported consolidated sales of 76,645 million EUR, a slight decrease of 0.4% compared to the fiscal 2015. The total revenue of the company for 2016 amounted to 78,763 million EUR while its COGS of 2016 was 60,781 million EUR. Accordingly, the gross income of the company for 2016 amounted to 17,983 million EUR. The net income of Carrefour for the fiscal 2016 was 970 million EUR, which was 9.77% lower than in the fiscal 2015. According to the Consolidated Statement of Financial Position of 2016 of Carrefour, the total assets of the company were 48,838 million EUR, an 8.3% higher than the previous year. The total equity of Carrefour for 2016 was 10,425 million EUR while the share capital amounted to 1,891 million EUR. Table 9 Financial performance of Carrefour S.A. in 2012-2016, in millions of EUR and in % Indicator

FY 2012

FY 2013

FY 2014

FY 2015

FY 2016

Y-o-Y growth in 2016, in %

CAGR 20122016, in %

Assets Cash

6,571

4,756

3,113

2,724

3,305

21.33%

-15.79%

Net Receivables

2,573

2,688

2,812

2,687

3,263

21.44%

6.11%

Inventories

5,656

5,737

6,212

6,361

7,038

10.64%

5.62%

Other Current Assets Total Current Assets Net Fixed Assets Other Noncurrent Assets Total Assets

0

0

0

0

-2

NA

NA

19,787

18,142

17,547

17,309

19,145

10.61%

-0.82%

11,506

11,107

12,270

12,069

13,404

11.06%

3.89%

513

312

295

385

314

-18.44%

-11.55%

45,831

43,556

45,783

45,089

48,838

8.32%

1.60%

Liabilities

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Western Europe: Candles Market. October 2017

Indicator

FY 2012

FY 2013

FY 2014

FY 2015

FY 2016

Y-o-Y growth in 2016, in %

CAGR 20122016, in %

Total Current Liabilities Long Term Debt

21,949

21,509

23,050

22,314

25,092

12.45%

3.40%

10,946

9,313

8,403

8,582

8,134

-5.22%

-7.15%

Other Noncurrent Liabilities Total Liabilities

3,998

3,617

3,581

3,015

3,064

1.63%

-6.44%

38,346

35,715

36,593

35,457

38,414

8.34%

0.04%

Shareholder's Equity Total Equity

7,485

7,842

9,190

9,632

10,425

8.23%

8.63%

Shares Outstanding (M)

686

701

712

727

747

2.65%

2.14%

Income statement information Revenue

78,438

76,662

76,308

78,846

78,763

-0.10%

0.10%

Cost of Goods Sold Gross Profit

61,505

59,818

59,262

60,829

60,781

-0.08%

-0.30%

16,932

16,844

17,046

18,016

17,983

-0.19%

1.52%

Gross Profit Margin SG&A Expense

21.59 % 13,245

21.97 % 13,176

22.34 % 13,279

22.85 % 14,103

22.83 % 14,145

-0.08%

1.41%

0.30%

1.66%

Depreciation & Amortization Operating Income Operating Margin Income Before Taxes Income Taxes

1,548

1,432

1,381

1,470

1,487

1.16%

-1.00%

1,200

1,956

2,199

2,123

1,940

-8.62%

12.76%

1.53%

2.55%

2.88%

2.69%

2.46%

-8.52%

12.65%

552

1,659

1,972

1,672

1,464

-12.44%

27.62%

388

631

709

597

494

-17.25%

6.23%

164

1,028

1,263

1,075

970

-9.77%

55.96%

1,233

1,263

1,249

980

746

-23.88%

-11.80%

1,233

1,263

1,249

980

746

-23.88%

-11.80%

1.57%

1.65%

1.64%

1.24%

0.95%

-23.80%

-11.89%

1.81

1.82

1.77

1.35

1.01

-25.19%

-13.57%

1.81

1.82

1.77

1.35

1.01

-25.19%

-13.57%

0.1

0.12

0.12

0.08

0.1

25.00%

0.00%

2,724

-12.50%

-8.28%

Net Income After Taxes Total Operations Total Net Income Net Profit Margin Diluted EPS from Total Operations Diluted EPS from Total Net Income Dividends Per Share

Cash flow information Cash and Cash Equivalents at

Page 35 of 54

3,849

6,571

4,756

3,113

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the Beginning of Year Net Cash Provided in Operating Activities Net Cash Provided by Investing Activities Net Cash Provided by Financing Activities Net Increase/Decre ase in Cash and Cash Equivalents Cash and Cash Equivalents at the End of Year

Western Europe: Candles Market. October 2017 FY 2012

FY 2013

FY 2014

FY 2015

FY 2016

Y-o-Y growth in 2016, in %

CAGR 20122016, in %

1,972

1,675

2,609

2,818

3,305

17.28%

13.77%

337

-855

-3,397

-2,136

-2,856

33.71%

NA

546

-2,489

-874

-821

0

-100%

-100.00%

2,855

-1,669

-1,662

-139

449

-423.0%

-37.03%

6,571

4,756

3,113

2,724

3,305

21.33%

-15.79%

Profitability ratios Gross Profit Margin Pre-Tax Profit Margin Net Profit Margin Return on Equity

21.59%

21.97%

22.34%

22.85%

22.83%

-0.08%

1.41%

0.70%

2.16%

2.58%

2.12%

1.86%

-12.35%

27.49%

0.21%

1.34%

1.65%

1.36%

1.23%

-9.67%

55.79%

2.19%

11.16 % 2.17%

-16.63%

43.56%

2.69%

13.74 % 2.73%

9.30%

Return on Assets Return on Invested Cap

13.11 % 2.90%

1.53%

-29.72%

-13.19%

0.89%

5.99%

7.18%

5.90%

5.23%

-11.45%

55.69%

Financial ratios Current Ratio

0.90

0.84

0.76

0.78

0.76

-1.63%

-4.08%

Quick Ratio

0.42

0.35

0.26

0.24

0.26

7.95%

-10.97%

Leverage Ratio

6.12

5.55

4.98

4.68

4.68

0.08%

-6.47%

Total Debt/Equity

5.12

4.55

3.98

3.68

3.68

0.10%

-7.91%

Operation-related ratios Days of Sales Outstanding Inventory Turnover Asset Turnover

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11.81

12.62

13.26

12.27

14.91

21.56%

6.00%

10.87

10.43

9.54

9.56

8.64

-9.69%

-5.60%

1.71

1.76

1.67

1.75

1.61

-7.77%

-1.47%

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Western Europe: Candles Market. October 2017

Indicator

FY 2012

FY 2013

FY 2014

FY 2015

FY 2016

Y-o-Y growth in 2016, in %

CAGR 20122016, in %

Net Receivables Turnover Flow Effective Tax Rate

30.48

28.52

27.14

29.35

24.14

-17.74%

-5.66%

70.29%

38.03%

35.95%

35.71%

33.74%

-5.50%

-16.76%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy) Contact details 33 avenue Emile Zola, 92100 Boulogne-Billancourt, France Phone number: +33 14 104 2600 http://www.carrefour.com

‌

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Western Europe: Candles Market. October 2017

8. Characteristics and analysis of the prices of candles in Western Europe …

8.3. Characteristics of the producer prices of candles in Western Europe in 2012-2016

…

The average producer prices of candles in Western Europe in the period 2012-2016 showed … dynamics. In 2012, one ton of candles, purchased directly from the producer cost about … EUR in Western Europe. In the next two years, the indicator … to reach its highest value for the period at … EUR per ton in … After this came … rates of …% and …%, respectively. As a result, in 2016, the average producer price reached … EUR per ton, which was an overall … of …% for the period.

Experts expect that the average producer prices will … in the next five years at … rates of …% per year.

Table 10 Volume and dynamics of the average producer prices of candles in Western Europe in 2012-2016, in EUR per ton and in % Year Average producer price, in EUR/ton Dynamics, in % 2011

X

X%

2012

X

X%

2013

3,069

X%

2014

X

X%

2015

X

X%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

…

The producer prices of candles differed significantly among the producing European countries.

Usually, the manufacturers who are active in a few countries create a harmonized strategy for price-setting in the whole region (for example, the Scandinavian countries) and the prices in the countries within the specified region are very similar. Of course, there are some differences mostly due to the … and …. The largest differences come from …

…

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Western Europe: Candles Market. October 2017

Deviation of the average producer prices of candles in Western Europe by producing countries in 2016 4,000 3,500 3,000 2,500 2,000 1,500 1,000 0,500 0,000

Producer price in 2016, in EUR/ton

Average European producer price in 2016, in EUR/ton

Fig. 6 Deviation of the average producer prices of candles in Western Europe by producing countries in 2016, in EUR per ton6 Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

‌

6

Please, bear in mind that the figures, presented in this demo version are for illustrative purposes only and might

differ from the real figures you will get by purchasing the full report!

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Western Europe: Candles Market. October 2017

10. Overview and analysis of the imports of candles to the Western European market …

10.2. Major trade inflows of candles imports to Western Europe

…

The imports of candles in the last few years by exporting countries were dominated by the largest global candles producing countries. This is due to the fact that the candles can be considered a non-durable product with long shelf life, which can easily be transported to longer destinations. This allows the product to be transported all over the world without …

…

The Western European countries, which imported the most candles in 2016 in physical terms were …, …, …, and … with X%, X%, X% and X% of the total Western European imports, respectively. They were followed by .., …, … and …. Some of these countries do not produce much candles domestically, which can explain the large import volumes. Some of them happen to be…

Table 11 Main countries, exporting candles to Western Europe in 2012-2016, in thousands of EUR and in % Exporting Import Import Import Import Import CAGR Shar country value in value in value in value in value in 2012e in 2012, in 2013, in 2014, in 2015, in 2016, in 2016 2016 000's of 000's of 000's of 000's of 000's of , in EUR EUR EUR EUR EUR % Country A X X X X X X% X% Country B

X

X

X

X

X

X%

X%

Country C

X

X

X

X

X

X%

X%

Country D

X

X

X

X

X

X%

X%

Country E

X

X

X

X

X

X%

X%

Country F

X

X

X

X

X

X%

X%

Country G

X

X

X

X

X

X%

X%

Country H

X

X

X

X

X

X%

X%

Country I

X

X

X

X

X

X%

X%

Other countries Total

X

X

X

X

X

X%

X%

X

X

X

X

X

X%

X%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

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Western Europe: Candles Market. October 2017

Structure of the imports of candles to Western Europe in 2016 in value terms, in %

Country A Country B

Country C Country D Country E

Country F Country G Others

Fig. 7 Structure of the imports of candles in Western Europe by importing countries in 2016 in value terms, in %7 Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

7

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differ from the real figures you will get by purchasing the full report!

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Western Europe: Candles Market. October 2017

12. Characteristics of the consumption of candles in Western Europe 12.1. Volume, value and dynamics of the consumption of candles in Western Europe in 20122016

…

The consumption volume of candles in Western Europe in 2012 was … thousand tons, which were valued at … billion EUR in producer prices. During the analyzed period, the consumption in both volume and value terms showed mixed dynamics...

…

Table 12 Volume, value and dynamics of the consumption of candles in Western Europe in 2012-2016, in tons, thousands of EUR and in % Year Market Market value, Inventory Consumption, Consumption, volume, in in 000's of levels in tons in 000's of tons EUR EUR 2012 X X X% X X 2013

X

X

X%

X

X

2014

560,445

X

X%

X

X

2015

X

X

X%

X

X

2016

X

X

X%

X

X

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

…

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Western Europe: Candles Market. October 2017

Volume and dynamics of the consumption of candles in Western Europe in 2012-2016 X%

250

112% X

X 200

X

X X%

110%

X

108% X%

X%

106%

150

100

104% 102%

X%

100% 98%

50

96% 0

94% 2012

2013

2014 Consumption, in tons

2015

2016

Dynamics, in %

Fig. 8 Volume and dynamics of the consumption of candles in Western Europe in 2012-2016, in tons and in %8 Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

‌

8

Please, bear in mind that the figures, presented in this demo version are for illustrative purposes only and might

differ from the real figures you will get by purchasing the full report!

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Western Europe: Candles Market. October 2017

12.2. Volume, value and dynamics of the per capita consumption of candles in Western Europe in 2012-2016

…

The consumption of candles in Western Europe fluctuates a lot among the different countries in both volume and value terms. The Western European average consumption in 2012 was … kilograms per capita, which was equal to … EUR per capita. In the next five years, the volume of per capita consumption in physical terms increased to … kilograms per capita, while the one in value terms grew at CAGR of X% per annum and reached … EUR per capita. The highest levels of consumption in both physical and value terms were recorded in …, … and ... The highest growing consumption in physical terms was in … and ... In value terms, the highest growing countries were …, … and ….

…

Table 13 Volume and dynamics of the per capita consumption of candles in Western Europe by consuming countries in 2012-2016, in kilograms per capita and in % Country

Consumption per capita in 2012, in kg/capita

Consumptio n per capita in 2013, in kg/capita

Consumption per capita in 2014, in kg/capita

Consumptio n per capita in 2015, in kg/capita

Consumptio n per capita in 2016, in kg/capita

CAGR 20122016

Austria

X

X

X

X

X

X%

Belgium

X

X

X

X

X

X%

Denmark

X

X

X

X

X

X%

Finland

X

X

X

X

X

X%

France

X

X

X

X

X

X%

Germany

X

X

X

X

X

X%

Iceland

X

X

X

X

X

X%

Ireland

X

X

X

X

X

X%

Italy

X

X

X

X

X

X%

Luxembourg

X

X

X

X

X

X%

The Netherlands

X

X

X

X

X

X%

Norway

X

X

X

X

X

X%

Portugal

X

X

X

X

X

X%

Spain

X

X

X

X

X

X%

Sweden

X

X

X

X

X

X%

The United Kingdom Average

X

X

X

X

X

X%

X

X

X

X

X

X%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

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Western Europe: Candles Market. October 2017

Deviation of the Western European consumption of candles per capita by consuming countries in 2016, in value terms 0,400 0,300 0,200

0,100 0,000

Consumption per capita in 2016, in EUR/capita Average European consumption per capita in 2016, in EUR/capita

Fig. 9 Deviation of the Western European consumption of candles per capita in 2016 by consuming countries in value terms, in EUR per capita9 Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

‌

9

Please, bear in mind that the figures, presented in this demo version are for illustrative purposes only and might

differ from the real figures you will get by purchasing the full report!

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Western Europe: Candles Market. October 2017

12.3. Balance between supply and demand on the candles market in Western Europe in 2012-2016

…

Due to the … of domestic demand, the local balance between supply and demand in physical terms was … with domestic supply being able to cover about X%-X% of the domestic demand in the last five years. In value terms, the situation was … but had … dynamics due to the …In value terms, the balance between domestic supply and domestic demand was also … with domestic supply being able to cover about X%-X% of the local demand in 2012-2016. It should be mentioned that a large part of the Western European production is exported but mostly to … countries. Experts forecast that the balance in both volume and value terms will remain … in the next few years and the difference between the two ….

…

Table 14 Balance between domestic supply and domestic demand on the candles market in Western Europe in 2012-2016, in tons and in % Year Volume of Volume of domestic Balance, in Supply, in % to domestic supply, demand, in tons tons the total in tons demand 2012 X X X X% 2013

X

X

X

X%

2014

X

X

X

X%

2015

X

X

X

X%

2016

X

X

X

X%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

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Western Europe: Candles Market. October 2017

Balance between domestic supply and domestic demand on the Western European candles market in 2012-2016, in volume terms 400

X

300 200

X

X

X

X

X

X X

100

X

X

0 2012 2013 2014 2015 2016 Volume of domestic supply, in tons

Volume of domestic demand, in tons

Fig. 10 Balance between domestic supply and domestic demand on the candles market in Western Europe in 2012-2016, in tons10 Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

10

Please, bear in mind that the figures, presented in this demo version are for illustrative purposes only and might

differ from the real figures you will get by purchasing the full report!

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Western Europe: Candles Market. October 2017

12.4. Forecast for development of the candles market in Western Europe in 2017-2022

…

In the last five years, the candles market in Western Europe was dominated by … and this trend will continue in the medium term. Due to the …, the market will show … in the period until 2022. Of course, this will happen if the overall Western European economy is able to achieve … of …% per year and….

…

Under the base scenario for development, the Western European economy will show … rates of about …% per year until 2022…. In this scenario, the annual market … rate for the period will be about …% per year, which means that the market volume in 2022 will reach … thousand tons or … billion EUR. Table 15 Volume, value and dynamics of the candles market in Western Europe in 2012-2016 and forecast for its development in 2017-2022 (under the framework of the base scenario), in tons, thousands of EUR and in % Year Market volume, in Dynamics, in Market value, in Dynamics, in tons % 000's of EUR % 2012 X X% X X% 2013

X

X%

X

X%

2014

560,445

X%

X

X%

2015

X

X%

X

X%

2016

X

X%

X

X%

2017F

X

X%

X

X%

2018F

X

X%

X

X%

2019F

X

X%

X

X%

2020F

X

X%

X

X%

2021F

X

X%

X

X%

2022F

X

X%

X

X%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

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Western Europe: Candles Market. October 2017

Volume and dynamics of the candles market in Western Europe in 20122022F (base scenario) 300

112,00% 110,00%

250 108,00%

200

106,00% 104,00%

150 102,00% 100

100,00% 98,00%

50 96,00% 0

94,00% 2012

2013

2014

2015

2016

2017F

Market volume, in tons

2018F

2019F

2020F

2021F

2022F

Dynamics, in %

Fig. 11 Volume and dynamics of the candles market in Western Europe in 20122016 and forecast for its development in 2017-2022 (under the framework of the base scenario), in tons and in %11 Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

11

Please, bear in mind that the figures, presented in this demo version are for illustrative purposes only and might

differ from the real figures you will get by purchasing the full report!

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About us Williams & Marshall Strategy (http://www.wm-strategy.com) is a global full-service market research and consulting company, providing market insight and analysis on a wide range of industries and markets. Our unique research methodology combines quantitative and qualitative analysis and covers the whole value chain of the markets we analyze – from manufacturers and distributors through wholesalers and retailers to the final clients, which allows us to provide unmatched wide and deep industry understanding. Thus, our clients receive actionable insights on the volume, value and dynamics, trends, growth drivers, threats and opportunities of each market – intelligence that helps them be always a step ahead of the competition. WMStrategy’s reports help our clients make informed commercial planning and strategic decisions and so timely tackle the complex challenges and maximize the opportunities that impact their businesses and drive the generation, evaluation and implementation of powerful growth strategies. We are constantly enhancing our research skills and coverage by improving our work and adding new experts and geographical markets to our portfolio, making our products an essential resource for companies at global, national and local level. Our reports free up your resources and offer you timely deep industry understanding and strategic insights, required in today’s increasingly competitive business environment.

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