WMStrategy Demo Scandinavian countries Sports Shoes Market September 2017

Demo version Market. September 2017

the Scandinavian countries: Sports Shoes

WILLIAMS&MARSHALL STRATEGY

GLOBAL MARKET INSIGHTS

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Scandinavian Countries: Sports Shoes Market September 2017 Market research

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Scandinavian Countries: Sports Shoes Market. September 2017

Report overview This report presents a strategic analysis of the sports shoes market in the Scandinavian countries and a forecast for its development in the medium term. It provides a comprehensive overview of the market, its dynamics, structure, characteristics, main players, growth and demand drivers, etc.

The purpose of the report is to describe the state of the sports shoes market in the Scandinavian countries, to present actual and retrospective information about the volumes, dynamics, structure and characteristics of production, imports, exports and consumption and to build a forecast for the market in the medium term. In addition, the report presents an elaborate analysis of the main market participants, price fluctuations, growth and demand drivers of the market and all other factors, influencing its development.

This research report has been prepared using the unique WMStrategy’s methodology, including a blend of qualitative and quantitative data. The information comes from official sources and insights from market experts (representatives of the main market participants), gathered by semi-structured interviews.

The report on the sports shoes market in the Scandinavian countries includes: 

Analysis and forecast for the economy and demographics of the Scandinavian countries;



Analysis and forecast for development of the market volume (market size), value and dynamics;



Market breakdown (by origin, by country, by product types, etc.) in both volume and value terms;



Country information - breakdown by country for all major indicators, showing the exact volumes and values for each individual country, covered in the report;



Volume, dynamics and analysis of domestic production (past, current and future);



Analysis of price levels (wholesale, retail, distributors, etc.) and their dynamics (past, current and future);



Volume, dynamics and analysis of imports (past, current and future);



Volume, dynamics and analysis of exports (past, current and future);



Volume, dynamics and analysis of consumption (past, current and future);



Value chain analysis and structure of price formation;



Analysis of the factors, influencing the market development (market growth drivers, restraints, recent state programs, etc.);



Characteristics of the main market participants (manufacturers, distributors,

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Scandinavian Countries: Sports Shoes Market. September 2017

wholesalers, retailers, importers, exporters, Governmental structures, etc.) and the competitive landscape; 

Market shares of the main players on the retail market;



Main distribution channels for the retail sales of sports shoes in the Scandinavian countries;



Analysis and forecast of the trends and levels of supply and demand on the market;



Country opportunity analysis;



Analysis of the major trade flows;



Forecast for market development in the medium term (including three possible scenarios for development).

Brief overview of the used methodology: 

Analysis of official statistical information;



Semi structured interviews with market experts;



Semi structured interviews with corporate clients of the market;



Analysis of information, received from the main market participants;



Analysis of secondary information from official sources;



WMStrategy’s own methodology.

The report contains information on the following products: 

Sports shoes (excluding ski shoes and skating shoes): o

Breakdown by raw material: 

Textile sports shoes (sports shoes with uppers of textile materials and soles of any material);



Leather sports shoes (sports shoes with uppers of leather and soles of any material);



Rubber or plastic sports shoes (sports shoes with uppers of plastics or rubber materials and soles of any material);

o

o

Breakdown by application: 

Performance sports shoes;



Sports-specific footwear;

Outdoor sports shoes.

The report covers the following countries: 

Scandinavian Countries: Denmark, Finland, Iceland, Norway, and Sweden.

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Scandinavian Countries: Sports Shoes Market. September 2017

The report covers the following companies: 



Producers and traders: o

Adidas Group;

o

Nike Inc.;

o

New Balance Athletics Inc.;

o

Skechers U.S.A. Inc.;

o

Asics;

o

PUMA SE;

o

Under Armour Inc.;

o

Lotto Sport Italia;

o

VF Corporation;

o

Kappa;

Retailers: o

Migros-Genossenschafts-Bund;

o

Sports Direct International;

o

Decathlon S.A.;

o

JD Sports Fashion Plc.;

o

Casino Guichard-Perrachon S.A.;

o

Intersport Group;

o

Genesco;

o

Foot Locker;

o

Stadium AB;

o

XXL ASA;

o

Sport 2000 Deutschland GmbH;

o

Martes Sport Group;

o

Seven Sport s.r.o;

o

Sdk Sport II ApS;

o

Amazon.

The list of companies, covered in the report can be amended and updated, based on your exact requirements!

This report will allow you to: 

Quickly and cost–effectively get a strategic analysis and gain competitive intelligence about the market;



Track market data, including size, value, segmentation, forecasts, dynamics and structure – past, present and future;



Get and compare information at both aggregate level (for the whole region) and for

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Scandinavian Countries: Sports Shoes Market. September 2017

each individual country, covered in the report; 

Explore and identify new market opportunities in the countries and regions within the market;



Track and identify key market trends, opportunities and threats and key drivers behind recent market changes;



Strategically assess market growth potential, demand drivers and restraints on the market for the region as an overall as well as for each individual country covered;



Evaluate the key macroeconomic and demographic indicators to get insight into the general trends within the economy;



See how the market performed in the past (over the last 5 years) and how it will perform in the future (in the next 5 years);



Get acquainted with the leading companies on the market and their strategic position;

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Evaluate how diversified the market is in terms of competitive intensity, fragmentation and environment and understand competitive threats;



Empower your marketing, branding, strategy and market development, consumption and supply functions with useful and actionable market insights;



Build your investment strategy by assessing market attractiveness or company attractiveness;



Build your own market entry or market expansion strategy or evaluate your current strategy;



Add value to pitches and presentations by using official and accurate data and calculations.

This report is 75% ready and when complete will consist of more than 150 pages. It will be updated as of the current month of purchase and can be amended based on your specific requirements in order to meet your individual objectives and information needs. Feel free to contact us for more information.

If you are interested in the sports shoes market in the Scandinavian countries, this research report will provide you with a strategic analysis of the market, its recent and future development. In addition, the report will save you time and money while presenting you all the necessary information and actionable insights, empowering you to make informed decisions and move your business forward!

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Scandinavian Countries: Sports Shoes Market. September 2017

Research methodology The report on the Scandinavian sports shoes market uses the unique WMStrategy’s research methodology that combines quantitative and qualitative analysis.

1. Analysis of official statistical information This report includes analysis of official statistical information from different public and private sources. The information is used for the interpretation and analysis of data on the volume and dynamics of different quantitative indicators. In the same way, the information is used as basis for building forecasts for the dynamics of the quantitative indicators for the next few years. The exact list of used sources of official information is available in the full report!

2. Analysis of information, received from the main market participants The collection and analysis of information, received from the main market participants is done mainly to understand their competitive positions on the market, to define and assess how different pricing and promotional strategies are utilized on the market and what competitive advantage each of them gives. This information is also used to analyze the assortment and brand presence on the market. The information, received from the main market participants includes company presentations, annual reports, price lists, promotional materials, proposals, etc.

3. Analysis of secondary information from official sources The analysis of secondary information from official sources is used to make the picture of the market complete and full. The data is also used to verify the quantitative analysis and to enrich the qualitative one. Such information includes data from industry portals and publications, trade associations, media agencies, articles and reviews, marketing agencies, commercial databases, WMStrategy’s own research studies, and more.

4. Semi structured interviews with market experts Collection and analysis of qualitative information is used to explain different trends, growth drivers, volatility, threats and opportunities of the market. The collection of qualitative information is done through semi structured interviews with market experts. As market experts are considered representatives of the main market participants – manufacturers, distributors, wholesalers, retailers, importers, exporters, unions, professional associations and special publications, whose work is directly related to this particular market on a daily

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Scandinavian Countries: Sports Shoes Market. September 2017

basis. The format of the semi structured interviews allows us not only to cover the main questions we need to ask in order to understand the logic behind the market, but also to get new insights and to allow new ideas and factors to come into the picture. During the semi structured interviews, the market experts are asked about their views on the future of the market, which are taken into consideration while preparing our forecasts for development.

The exact list of interviewed experts is available in the full report or upon request!

5. Semi structured interviews with corporate clients of the market Another way of looking into the specific market is through the point of view of the corporate clients. In this phase of the research, we are using semi structured interviews to understand the perspective of the high-volume clients on the market. This allows for unmatched wide and deep industry understanding.

6. WMStrategy’s own methodology The own methodology of WMStrategy can be found in every step of preparing our research studies from the methodology through the processes of collecting and analyzing information to drawing conclusions from it.

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Scandinavian Countries: Sports Shoes Market. September 2017

Table of contents 1. Introduction 1.1. Report description 1.2. Research methodology 2. Executive summary 3. Characteristics of sports shoes 4. Characteristics and analysis of raw materials base 5. State of the economy of the Scandinavian countries 5.1. Characteristics of the demographics of the Scandinavian countries in 2012-2016 5.2. Characteristics of the economy of the Scandinavian countries in 2012-2016 5.2. Forecast for the development of the economy of the Scandinavian countries in the medium term 6. Overview and analysis of the sports shoes market in the Scandinavian countries 6.1. Volume, value and dynamics of the sports shoes market in the Scandinavian countries in 2012-2016 6.2. Structure of the sports shoes market in the Scandinavian countries in 2012-2016: production, imports, exports, market volume 6.3. Structure of the sports shoes market in the Scandinavian countries by origin 6.4. Structure of the sports shoes market in the Scandinavian countries by country 6.5. Structure of the sports shoes market in the Scandinavian countries by product types 6.6. Key recent trends on the sports shoes market in the Scandinavian countries 6.7. Competitive landscape of the market 6.8. Country opportunity analysis 6.9. Key drivers and restraints for the market development in the medium term 7. Overview and analysis of the domestic production of sports shoes in the Scandinavian countries 7.1. Volume, value and dynamics of the domestic production of sports shoes in the Scandinavian countries in 2012-2016 7.2. Structure of the Scandinavian production of sports shoes by producing countries 7.3. Structure of the Scandinavian production of sports shoes by product types 7.4. Characteristics of the main companies, producers and distributors of sports shoes in the Scandinavian countries 7.4.1. Adidas Group 7.4.2. Nike Inc. 7.4.3. New Balance Athletics Inc. 7.4.4. Skechers U.S.A. Inc.

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Scandinavian Countries: Sports Shoes Market. September 2017

7.4.5. Asics 7.4.6. PUMA SE 7.4.7. Under Armour Inc. 7.4.8. Lotto Sport Italia 7.4.9. VF Corporation 7.4.10. Kappa 7.5. Characteristics of the main companies, selling sports shoes in the retail segment in the Scandinavian countries 7.5.1. Migros-Genossenschafts-Bund 7.5.2. Sports Direct International 7.5.3. Decathlon S.A. 7.5.4. JD Sports Fashion Plc. 7.5.5. Casino Guichard-Perrachon S.A. 7.5.6. Intersport Group 7.5.7. Genesco 7.5.8. Foot Locker 7.5.9. Stadium AB 7.5.10. XXL ASA 7.5.11. Sport 2000 Deutschland GmbH 7.5.12. Martes Sport Group 7.5.13. Seven Sport s.r.o 7.5.14. Sdk Sport II ApS 7.5.15. Amazon 8. Characteristics and analysis of the prices of sports shoes in the Scandinavian countries 8.1. Value chain analysis 8.2. Structure of price formation 8.3. Characteristics of the producer prices of sports shoes in the Scandinavian countries in 2012-2016 8.4. Characteristics of other prices of sports shoes 9. Foreign trade operations of sports shoes in the Scandinavian countries 10. Overview and analysis of the imports of sports shoes to the Scandinavian market 10.1. Volume, value and dynamics of the imports of sports shoes to the Scandinavian countries in 2012-2016 10.2. Major trade inflows of sports shoes imports to the Scandinavian countries 10.3. Structure of the imports of sports shoes by importing countries 10.4. Structure of the imports of sports shoes by product types 10.5. Average import prices of the sports shoes, imported to the Scandinavian countries

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11. Overview and analysis of the Scandinavian exports of sports shoes 11.1. Volume, value and dynamics of the Scandinavian exports of sports shoes in 2012-2016 11.2. Structure of the Scandinavian exports of sports shoes by exporting countries 11.3. Main recipient countries of the Scandinavian exports of sports shoes 11.4. Structure of the Scandinavian exports of sports shoes by product types 11.5. Prices of the Scandinavian exports of sports shoes 12. Characteristics of the consumption of sports shoes in the Scandinavian countries 12.1. Volume, value and dynamics of the consumption of sports shoes in the Scandinavian countries in 2012-2016 12.2. Volume, value and dynamics of the per capita consumption of sports shoes in the Scandinavian countries in 2012-2016 12.3. Balance between supply and demand on the sports shoes market in the Scandinavian countries in 2012-2016 12.4 Forecast for development of the sports shoes market in the Scandinavian countries in 2017-2022 About us

List of tables • Key indicators on the sports shoes market in the Scandinavian countries in 2012-2016 • Key indicators of the demographics of the Scandinavian countries in 2012-2016 • Key indicators of the economy of the Scandinavian countries in 2012-2016 • Forecast for the economy of the Scandinavian countries for 2017-2019 • Volume and dynamics of the sports shoes market in the Scandinavian countries in 20122016 • Value and dynamics of the sports shoes market in the Scandinavian countries in 2012-2016 • Structure of the sports shoes market in the Scandinavian countries in 2012-2016, in volume terms • Structure of the sports shoes market in the Scandinavian countries in 2012-2016, in value terms • Structure of the sports shoes market in the Scandinavian countries by origin in 2012-2016, in volume terms • Structure of the sports shoes market in the Scandinavian countries by origin in 2012-2016, in value terms

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Scandinavian Countries: Sports Shoes Market. September 2017

• Structure of the sports shoes market in the Scandinavian countries by country in 20122016, in volume terms • Structure of the sports shoes market in the Scandinavian countries by country in 20122016, in value terms • Structure of the Scandinavian sports shoes market by product types in 2012-2016 in volume terms • Structure of the Scandinavian sports shoes market by product types in 2012-2016 in value terms • Structure of the sports shoes market in the Scandinavian countries by shoe types (application) in 2016, in value terms • Main trade channels for sports shoes retail distribution in the Scandinavian countries in 2016, in value terms • Market share of the main players on the Scandinavian retail sports shoes market in 2016, in % • Country opportunity analysis • Volume and dynamics of the domestic production of sports shoes in the Scandinavian countries in 2012-2016 • Value and dynamics of the domestic production of sports shoes in the Scandinavian countries in 2012-2016 • Structure of the domestic production of sports shoes in the Scandinavian countries by producing countries in 2012-2016, in volume terms • Structure of the domestic production of sports shoes in the Scandinavian countries by producing countries in 2012-2016, in value terms • Structure of the domestic production of sports shoes in the Scandinavian countries by product types in 2012-2016, in volume terms • Structure of the domestic production of sports shoes in the Scandinavian countries by product types in 2012-2016, in value terms • Value chain analysis of the sports shoes market in the Scandinavian countries • Cost breakdown of the price formation of sports shoes in the Scandinavian countries, in % • Volume and dynamics of the average producer prices of sports shoes in the Scandinavian countries by product types in 2012-2016 • Volume and dynamics of the average producer prices of sports shoes in the Scandinavian countries by producing countries in 2012-2016 • Volume and dynamics of other prices of sports shoes in the Scandinavian countries (wholesale, distributor, retail, etc.) in 2012-2016 • Trade balance of sports shoes foreign trade in the Scandinavian countries in 2012-2016, in volume terms • Trade balance of sports shoes foreign trade in the Scandinavian countries in 2012-2016, in value terms

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• Trade balance of sports shoes foreign trade in the Scandinavian countries by trading countries in 2012-2016, in volume terms • Trade balance of sports shoes foreign trade in the Scandinavian countries by trading countries in 2012-2016, in value terms • Trade balance of sports shoes foreign trade in the Scandinavian countries by product types in 2012-2016, in volume terms • Trade balance of sports shoes foreign trade in the Scandinavian countries by product types in 2012-2016, in value terms • Volume and dynamics of the imports of sports shoes to the Scandinavian countries in 20122016 • Value and dynamics of the imports of sports shoes to the Scandinavian countries in 20122016 • Main countries, exporting sports shoes to the Scandinavian countries in 2012-2016, in volume terms • Main countries, exporting sports shoes to the Scandinavian countries in 2012-2016, in value terms • Structure of the imports of sports shoes to the Scandinavian countries by importing countries in 2012-2016, in volume terms • Structure of the imports of sports shoes to the Scandinavian countries by importing countries in 2012-2016, in value terms • Structure of the imports of sports shoes to the Scandinavian countries by product types in 2012-2016, in volume terms • Structure of the imports of sports shoes to the Scandinavian countries by product types in 2012-2016, in value terms • Average prices of the sports shoes, imported to the Scandinavian countries in 2012-2016 • Average prices of the sports shoes, imported to the Scandinavian countries in 2012-2016 by importing countries • Volume and dynamics of the Scandinavian exports of sports shoes in 2012-2016 • Value and dynamics of the Scandinavian exports of sports shoes in 2012-2016 • Recipient countries of the Scandinavian exports of sports shoes in 2012-2016, in volume terms • Recipient countries of the Scandinavian exports of sports shoes in 2012-2016, in value terms • Structure of the Scandinavian exports of sports shoes by exporting countries in 2012-2016, in volume terms • Structure of the Scandinavian exports of sports shoes by exporting countries in 2012-2016, in value terms • Structure of the Scandinavian exports of sports shoes by product types in 2012-2016, in volume terms

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Scandinavian Countries: Sports Shoes Market. September 2017

• Structure of the Scandinavian exports of sports shoes by product types in 2012-2016, in value terms • Average prices of the Scandinavian exports of sports shoes in 2012-2016 • Average prices of the Scandinavian exports of sports shoes in 2012-2016 by exporting countries • Volume and dynamics of the consumption of sports shoes in the Scandinavian countries in 2012-2016 • Value and dynamics of the consumption of sports shoes in the Scandinavian countries in 2012-2016 • Volume and dynamics of the per capita consumption of sports shoes in the Scandinavian countries in 2012-2016 • Value and dynamics of the per capita consumption of sports shoes in the Scandinavian countries in 2012-2016 • Balance between supply and demand on the sports shoes market in the Scandinavian countries in 2012-2016, in volume terms • Balance between supply and demand on the sports shoes market in the Scandinavian countries in 2012-2016, in value terms • Forecast for the total supply of sports shoes in the Scandinavian countries in 2017-2022 (under the framework of the base scenario), in volume and value terms • Forecast for the total supply of sports shoes in the Scandinavian countries in 2017-2022 (under the framework of the pessimistic scenario), in volume and value terms • Forecast for the total supply of sports shoes in the Scandinavian countries in 2017-2022 (under the framework of the optimistic scenario), in volume and value terms

List of figures • Volume and dynamics of the sports shoes market in the Scandinavian countries in 20122016 • Value and dynamics of the sports shoes market in the Scandinavian countries in 2012-2016 • Structure of the sports shoes market in the Scandinavian countries in 2012-2016, in volume terms • Structure of the sports shoes market in the Scandinavian countries in 2012-2016, in value terms • Structure of the sports shoes market in the Scandinavian countries by origin in volume terms in 2012-2016 • Structure of the sports shoes market in the Scandinavian countries by origin in value terms in 2012-2016

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Scandinavian Countries: Sports Shoes Market. September 2017

• Structure of the sports shoes market in the Scandinavian countries by country in 20122016, in volume terms • Structure of the sports shoes market in the Scandinavian countries by country in 20122016, in value terms • Structure of the Scandinavian sports shoes market by product types in 2012-2016, in volume terms • Structure of the Scandinavian sports shoes market by product types in 2012-2016, in value terms • Structure of the sports shoes market in the Scandinavian countries by shoe types (application) in 2016, in value terms • Main trade channels for sports shoes retail distribution in the Scandinavian countries in 2016, in value terms • Market share of the main players on the Scandinavian retail sports shoes market in 2016, in % • Volume and dynamics of the domestic production of sports shoes in the Scandinavian countries in 2012-2016 • Value and dynamics of the domestic production of sports shoes in the Scandinavian countries in 2012-2016 • Structure of the domestic production of sports shoes in the Scandinavian countries by producing countries in 2012-2016, in volume terms • Structure of the domestic production of sports shoes in the Scandinavian countries by producing countries in 2012-2016, in value terms • Structure of the domestic production of sports shoes in the Scandinavian countries by product types in 2012-2016, in volume terms • Structure of the domestic production of sports shoes in the Scandinavian countries by product types in 2012-2016, in value terms • Value chain analysis of the sports shoes market in the Scandinavian countries • Structure of the sports shoes price formation in the Scandinavian countries, in % • Volume and dynamics of the average producer prices of sports shoes in the Scandinavian countries by product types in 2012-2016 • Deviation of the average producer prices of sports shoes in the Scandinavian countries in 2012-2016 by producing countries • Volume and dynamics of other prices of sports shoes in the Scandinavian countries (wholesale, distributor, retail, etc.) in 2012-2016 • Trade balance of sports shoes foreign trade in the Scandinavian countries in 2012-2016, in volume terms • Trade balance of sports shoes foreign trade in the Scandinavian countries in 2012-2016, in value terms

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Scandinavian Countries: Sports Shoes Market. September 2017

• Trade balance of sports shoes foreign trade in the Scandinavian countries by trading countries in 2012-2016, in volume terms • Trade balance of sports shoes foreign trade in the Scandinavian countries by trading countries in 2012-2016, in value terms • Trade balance of sports shoes foreign trade in the Scandinavian countries by product types in 2012-2016, in volume terms • Trade balance of sports shoes foreign trade in the Scandinavian countries by product types in 2012-2016, in value terms • Volume and dynamics of the imports of sports shoes to the Scandinavian countries in 20122016 • Value and dynamics of the imports of sports shoes to the Scandinavian countries in 20122016 • Main countries, exporting sports shoes to the Scandinavian countries in 2012-2016, in volume terms • Main countries, exporting sports shoes to the Scandinavian countries in 2012-2016, in value terms • Structure of the imports of sports shoes to the Scandinavian countries by importing countries in 2012-2016, in volume terms • Structure of the imports of sports shoes to the Scandinavian countries by importing countries in 2012-2016, in value terms • Structure of the imports of sports shoes to the Scandinavian countries by product types in 2012-2016, in volume terms • Structure of the imports of sports shoes to the Scandinavian countries by product types in 2012-2016, in value terms • Average prices of the sports shoes, imported to the Scandinavian countries in 2012-2016 • Average prices of the sports shoes, imported to the Scandinavian countries in 2012-2016 by importing countries • Volume and dynamics of the Scandinavian exports of sports shoes in 2012-2016 • Value and dynamics of the Scandinavian exports of sports shoes in 2012-2016 • Recipient countries of the Scandinavian exports of sports shoes in 2012-2016, in volume terms • Recipient countries of the Scandinavian exports of sports shoes in 2012-2016, in value terms • Structure of the Scandinavian exports of sports shoes by exporting countries in 2012-2016, in volume terms • Structure of the Scandinavian exports of sports shoes by exporting countries in 2012-2016, in value terms • Structure of the Scandinavian exports of sports shoes by product types in 2012-2016, in volume terms

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Scandinavian Countries: Sports Shoes Market. September 2017

• Structure of the Scandinavian exports of sports shoes by product types in 2012-2016, in value terms • Average prices of the Scandinavian exports of sports shoes in 2012-2016 • Average prices of the Scandinavian exports of sports shoes in 2012-2016 by exporting countries • Volume and dynamics of the consumption of sports shoes in the Scandinavian countries in 2012-2016 • Value and dynamics of the consumption of sports shoes in the Scandinavian countries in 2012-2016 • Volume and dynamics of the per capita consumption of sports shoes in the Scandinavian countries in 2012-2016 • Value and dynamics of the per capita consumption of sports shoes in the Scandinavian countries in 2012-2016 • Balance between supply and demand on the sports shoes market in the Scandinavian countries in 2012-2016, in volume terms • Balance between supply and demand on the sports shoes market in the Scandinavian countries in 2012-2016, in value terms • Forecast for the total supply of sports shoes in the Scandinavian countries in 2017-2022 (under the framework of the base scenario), in volume and value terms • Forecast for the total supply of sports shoes in the Scandinavian countries in 2017-2022 (under the framework of the pessimistic scenario), in volume and value terms • Forecast for the total supply of sports shoes in the Scandinavian countries in 2017-2022 (under the framework of the optimistic scenario), in volume and value terms

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Scandinavian Countries: Sports Shoes Market. September 2017

2. Executive summary The Scandinavian sports shoes market showed steady … dynamics in volume terms in the period 2012-2016. In 2012, it was equal to X thousand pairs. In the next four years, it … on an annual basis at rates of X%, X%, X% and X%, respectively. So, in 2016, the market reached X thousand pairs. This was an overall … of about X% for the past five years. In the medium term, experts believe that the market will continue its … at rates of about X%-X% per year.

In value terms, the sports shoes market in the Scandinavian countries showed similar dynamics to the same indicator in volume terms. In 2012, it was equal to X billion EUR...

…

Table 1 Key indicators on the Scandinavian sports shoes market in 2012-2016 Indicators

2012

2013

2014

2015

2016

Market volume and value in the Scandinavian countries in 000’s of pairs

X

X

9,394

X

X

in 000's of EUR

X

X

X

X

X

Volume and value of production in the Scandinavian countries in 000’s of pairs

X

X

X

X

X

in 000's of EUR

X

X

X

X

X

Volume and value of imports to the Scandinavian countries in 000’s of pairs

X

X

X

X

X

in 000's of EUR

X

418,838

X

X

X

Volume and value of the Scandinavian exports in 000’s of pairs

X

X

X

X

X

in 000's of EUR

X

X

X

X

X

Share of domestically produced goods on the market, in volume terms Share of foreign products on the market, in volume terms

X%

X%

X%

X%

X%

X%

X%

X%

X%

X%

Average prices on the domestic market Average producer prices, X X X X X in EUR/pair Average retail prices, in X X X X X EUR/pair Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

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Scandinavian Countries: Sports Shoes Market. September 2017

6. Overview and analysis of the sports shoes market in the Scandinavian countries 6.1.

Volume, value and dynamics of the sports shoes market in the Scandinavian countries in 2012-2016

The Scandinavian sports shoes market in 2012 was equal to about ‌ pairs. In the next few years, it ...

Table 2 Volume and dynamics of the sports shoes market in the Scandinavian countries in 2012-2016, in thousands of pairs and in % Year Market volume, in 000’s of pairs Dynamics, in % 2012

X

X%

2013

X

X%

2014

9,394

X%

2015

X

X%

2016

X

X%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

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Scandinavian Countries: Sports Shoes Market. September 2017

Volume and dynamics of the Scandinavian sports shoes market in 20122016 250 200

X%

110%

X

X

X

112%

X

X X%

108%

X%

X%

106%

150 100

104% 100%

102% 100% 98%

50

96% 0

94% 2012

2013

2014

Market volume, in 000's of pairs

2015

2016

Dynamics, in %

Fig. 1 Volume and dynamics of the sports shoes market in the Scandinavian countries in 2012-2016, in thousands of pairs and in %1 Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

‌

1

Please, bear in mind that the figures, presented in this demo version are for illustrative purposes only and might

differ from the real figures you will get by purchasing the full report!

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6.3.

Scandinavian Countries: Sports Shoes Market. September 2017

Structure of the sports shoes market in the Scandinavian countries by origin

During the whole analyzed period, the market was dominated by … products in both volume and value terms. In physical ones, the share of products of domestic origin was in the range of X%-X% of the total market. In value terms, their share was in the range of X%-X%. In 2012, the domestically produced products accounted for X% of the market in physical and X% in value terms. In the next few years, their share …

…

Table 3 Structure of the sports shoes market in the Scandinavian countries by origin in 2012-2016, in thousands of pairs Year 2012

Market volume, in 000’s of pairs X

Domestically produced products, in 000’s of pairs X

Foreign products, in 000’s of pairs X

2013

X

X

X

2014

9,394

X

X

2015

X

X

X

2016

X

X

X

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

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Scandinavian Countries: Sports Shoes Market. September 2017

Structure of the Scandinavian sports shoes market by origin in 2012-2016 in volume terms, in % 80,00% 70,00%

X%

X%

X%

X%

X%

60,00% 50,00% X%

40,00%

X%

X%

X%

X%

30,00% 20,00% 10,00% 0,00% 2012

2013

2014

Domestically produced products, in 000's of pairs

2015

2016

Foreign products, in 000's of pairs

Fig. 2 Structure of the sports shoes market in the Scandinavian countries by origin in 2012-2016 in volume terms, in %2 Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

2

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6.4.

Scandinavian Countries: Sports Shoes Market. September 2017

Structure of the sports shoes market in the Scandinavian countries by countries in 2012-2016

The countries with the largest sports shoes markets in volume terms in the Scandinavian countries in 2016 were …, …, …, … and …. In total, they accounted for …% of the market in volume terms. … was the clear leader, as it alone accounted for …% of the market. The highest growing markets in the Scandinavian countries in the last five years were …, … and …, which grew at CAGR of …%, …% and …%, respectively…

…

Table 4 Structure of the sports shoes market in the Scandinavian countries by countries in 2012-2016, in thousands of pairs and in % Country

Market volume in 2012, in 000's of pairs

Market volume in 2013, in 000's of pairs

Market volume in 2014, in 000's of pairs

Market volume in 2015, in 000's of pairs

Market volume in 2016, in 000's of pairs

CAGR 2012 2016

Country share in 2016, in %

Denmark

X X X X X X

X X X X X X

X X X X X

X X X X X X

X X X X X X

X% X% X% X% X% X%

X% X% X% X% X% X%

Finland Sweden Iceland Norway Total

9,394

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

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Scandinavian Countries: Sports Shoes Market. September 2017

Structure of the Scandinavian sport shoes market by countries in 2016 in volume terms, in % Country A

X% X%

Country B

X% Country C

X%

X%

Country D Country E

Fig. 3 Structure of the sports shoes market in the Scandinavian countries in volume terms in 2016 by countries, in %3 Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

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3

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6.5.

Scandinavian Countries: Sports Shoes Market. September 2017

Structure of the sports shoes market in the Scandinavian countries by product types in 2012-2016

The Scandinavian sports shoes market had a relatively homogenous structure by product types during the analyzed period. Throughout the whole analyzed period, the market was dominated by …, which accounted for more than …% of it. It 2016, their share was …% of the total. They also showed the … dynamics, … at CAGR of …% per annum. They were followed by … with a share of …% in 2016. They also recorded significant … at CAGR of …% per year…

…

Table 5 Structure of the sports shoes market in the Scandinavian countries by product types in 2012-2016, in thousands of pairs and in % Country

Market volume in 2012, in 000’s of pairs

Market volume in 2013, in 000’s of pairs

Market volume in 2014, in 000’s of pairs

Market volume in 2015, in 000’s of pairs

Market volume in 2016, in 000’s of pairs

CAGR 2012 2016

Country share in 2016, in %

Textile sports shoes Leather sports shoes Rubber and plastic sports shoes Total

X

X

X

X

X

X%

X%

X

X

X

X

X

X%

X%

X

X

X

X

X

X%

X%

X

X

9,394

X

X

X%

X%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

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Scandinavian Countries: Sports Shoes Market. September 2017

Structure of the Scandinavian sports shoes market by product types in 2016 in volume terms, in %

X%

Product A

Product B

X%

Product C

X%

Fig. 4 Structure of the sports shoes market in the Scandinavian countries in volume terms in 2016 by product types, in %4 Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

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4

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Scandinavian Countries: Sports Shoes Market. September 2017

6.6. Key recent trends on the sports shoes market in the Scandinavian countries The last few years have shaken the Scandinavian sports shoes market, which proved innovative and resistant enough to quickly overcome the results of the economic and financial crisis in the Scandinavian countries. Unlike many other commodity markets in the Scandinavian countries, the sports shoes one registered steady growth even in time of crisis, when people were skeptical about purchases that are not of first necessity. The benefits of the active lifestyle and wearing comfortable shoes are one of the main market drivers and people will continue to invest in their own well-being.

…

In the last year, most of the sports shoes purchases in the Scandinavian countries were made in footwear retailers, accounting for about …% of all sales. They were followed by department stores with …% of the total and online retailers with another …%. The hypermarkets, supermarkets and discounters had a share of …%, followed by discount, variety and general merchandise retailers with …% and other retailers with …%.

Table 6 Main trade channels for sports shoes retail distribution in the Scandinavian countries in 2016 in value terms, in % to the total Trade channel Share of total sales in 2016 in value terms, in % Footwear retailers X% Department stores

X%

Online retailers

X%

Hypermarket, supermarket & discounters Discount, variety & general merchandise retailers Other retails

X%

Total

100.00%

X% X%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

…

Of course, there can be significant variations among the exact retail distribution in the different countries. Many of the Western European countries, such as France, Germany, and the UK, are fairly consolidated with a small number of large market players dominating.

However, in other countries, like Poland, traditional retail formats still hold a significant share of the industry. As such, there are very differing retail landscapes within the region. Also, entry to the modern sportswear retail segment of the industry is problematic. Large-scale, established retailers, with operating businesses that benefit significantly from economies of

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Scandinavian Countries: Sports Shoes Market. September 2017

scale and the ability to employ aggressive pricing schemes, which cannot be matched by smaller retailers, enjoy a significant advantage. Strong branding exercises and fast paced expansion deepens this market control...

…

Even though brick and mortar retailers and department stores still account for the largest proportion of sales in the Scandinavian footwear market, online market retailers are getting more and more preferred by the millenials. The social media is the most common mediator between the end-customers and the footwear companies. A lot of the Scandinavian consumers are sharing their buying preferences and experiences online.

…

Some retailers have attempted backward integration; for example, sporting goods retailers have been developing their own label sports shoes, putting the branded products under pressure…

…

In the recent years, in the footwear industry, the average wages are rising when the market is experiencing excess labor demand. As a result, the leading companies are implementing technological advancements connected to minimizing labor while maximizing output. The manufacturing techniques involve robotics and more productive machines replacing the human labor in the process. The technology is progressing in several areas: fabrics technology involving sustainability, durability, and weather-resistance; technology aiming cost-price reduction; and technology, based on alternative materials processing.

…

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6.7.

Scandinavian Countries: Sports Shoes Market. September 2017

Competitive landscape of the market

…

The sports shoes market can be considered quite fragmented in the Scandinavian countries.

Globally, … and … dominate the market with more than …% of the global sports footwear market and about …% of the global sports apparel market as of 2016. The rest of the market belongs to a wide number of less influential players.

In the Scandinavian countries, the two largest players had a combined share of about …% of the market. … accounted for about a … of it (…%) in 2016 and thus was the leading players.

It was followed by … with …% of the market. They were followed by … with …%, … with …%, and … with …%. The rest of the players combined had a share of …% of the market value in 2016.

Table 7 Market share of the main players on the Scandinavian retail sports shoes market in 2016, in % to the total (calculated in retail prices) Main players Share in 2016, in % Nike

X%

Adidas

X%

New Balance

X%

Puma

X%

Asics

X%

Others

X%

Total

100.00%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

…

There is intense competition among the big players... Retailers can switch between different manufacturers' products quite easily, which increases the degree of rivalry amongst players...

…

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6.9.

Scandinavian Countries: Sports Shoes Market. September 2017

Key drivers and restraints for the market development in the medium term

…

One of the strongest market drivers in the medium term is connected with the stable domestic demand. The Scandinavian sports shoes market can be conditionally divided into two geographical submarkets: the stable and mature markets of … and … the Scandinavian countries and the growing and developing markets of … and … the Scandinavian countries. In the last five years, the latter have been growing at a very high pace and still have a lot of room to grow even further. The growth in … is not that high, but the demand for sports shoes there has proven to be stable even in times of economic uncertainties…

…

Another important demand driver is connected with the development of online retail trade.

The success of online retail giants with quick and easy ordering, purchasing and delivery (especially in Western the Scandinavian countries) is an evidence that this industry will continue its growth in the medium term...

…

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Scandinavian Countries: Sports Shoes Market. September 2017

7. Overview and analysis of the domestic production of sports shoes in the Scandinavian countries 7.1. Volume, value and dynamics of the domestic production of sports shoes in the Scandinavian countries in 2012-2016 As an overall, the Scandinavian production of sports shoes in volume terms showed … dynamics in the period 2012-2016. In 2012, in the Scandinavian countries were produced X million pairs of sports shoes. In the next year, the production … by …%, which was followed by … years of …. It happened at rates of …% and …%, respectively. In 2016, the production volume … by …% and reached … thousand pairs, which was its … value for the period. This was an overall … of …% for the last five years. Experts forecast that in the next few years, the Scandinavian production will … at … rates of …% per year.

…

Table 8 Volume and dynamics of the domestic production of sports shoes in the Scandinavian countries in 2012-2016, in thousands of pairs and in % Year Production volume, in 000's of pairs Dynamics, in % 2012

X

X%

2013

X

X%

2014

X

X%

2015

X

X%

2016

X

X%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

…

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Scandinavian Countries: Sports Shoes Market. September 2017

Value and dynamics of the Scandinavian production of sports shoes in 2012-2016 600

112% X%

500

X X

400

X X%

X

X X%

X%

110%

108% 106% 104%

300

102%

X% 200

100% 98%

100

96%

0

94% 2012

2013

2014

Production value, in 000's of EUR

2015

2016

Dynamics, in %

Fig. 5 Value and dynamics of the domestic production of sports shoes in the Scandinavian countries in 2012-2016, in thousands of EUR and in %5 Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

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5

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Scandinavian Countries: Sports Shoes Market. September 2017

7.3. Structure of the Scandinavian production of sports shoes by product types

…

The Scandinavian sports shoes production was dominated by … sports shoes in the last few years, accounting for more than …% of it in 2012-2016. Their share in 2016 was …%. They also showed the … dynamics, increasing at CAGR of …% per annum. This left about …% of the production to … sports shoes. They also showed … dynamics, but at lower rates – …% per year. Experts expect that in the next few years, the production of both product types will continue to … at rates of …%-…% per year.

Table 9 Volume and dynamics of the Scandinavian production of sports shoes by product types in 2012-2016, in thousands of pairs and in % Product types

Production volume in 2012, in 000's of pairs

Production volume in 2013, in 000's of pairs

Production volume in 2014, in 000's of pairs

Production volume in 2015, in 000's of pairs

Production volume in 2016, in 000's of pairs

CAGR 20122016

Share in 2016, in %

Textile sports shoes Other sports shoes Total

X

X

X

X

X

X%

X%

X

X

X

X

X

X%

X%

X

X

X

X

X

X%

100.0%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

…

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Scandinavian Countries: Sports Shoes Market. September 2017

7.4. Characteristics of the main companies, producers of sports shoes in the Scandinavian countries

…

At the moment, in the Scandinavian countries there are … sports shoes manufacturers. Almost each Scandinavian country …. The companies, engaged in the retail sales of sports shoes in the region are … with … of retail outlets. The report includes some of the leading manufacturers, ranked in no particular order.

…

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Scandinavian Countries: Sports Shoes Market. September 2017

8. Characteristics and analysis of the prices of sports shoes in the Scandinavian countries …

8.3. Characteristics of the producer prices of sports shoes in the Scandinavian countries in 2012-2016

…

The average producer prices of sports shoes in the Scandinavian countries in the period 20122016 showed … dynamics. In 2012, a pair of sports shoes, purchased directly from the producer cost about … EUR in the Scandinavian countries. In the next four years, the indicator recorded steady … with only one exception in 2014, when it … by …%. Its … rates in the other years were …%, …% and …%, respectively. So, in 2016, the average producer price reached … EUR per pair, which was an overall … of …% for the period. Experts expect that the average producer prices will … in the next five years at … rates of …% per annum.

Table 10 Volume and dynamics of the average producer prices of sports shoes by product types in the Scandinavian countries in 2012-2016, in EUR per pair and in % Producer Producer Producer Producer Producer Product types CAGR price in price in price in price in price in 2012-2016 Textile sports shoes Other sports shoes Average

2012, in EUR/pair

2013, in EUR/pair

2014, in EUR/pair

2015, in EUR/pair

2016, in EUR/pair

X

X

X

X

X

X%

X

X

X

X

X

X%

X

X

X

X

X

X%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

…

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Scandinavian Countries: Sports Shoes Market. September 2017

Average producer prices of sports shoes in the Scandinavian countries by product types in 2012-2016 Textile sports shoes, in EUR/pair

Other sports shoes, in EUR/pair

Average, in EUR/pair

35 30 25 20 15

10 5 0 2012

2013

2014

2015

2016

Fig. 6 Deviation of the average producer prices of sports shoes in the Scandinavian countries by product types in 2012-2016, in EUR per pair6 Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

…

The average producer prices of sports shoes … among the majority of the Scandinavian countries. Usually, the manufacturers who are active in a few countries create a harmonized strategy for price-setting in the whole region (for example, the Scandinavian countries) and the prices in the countries within the specified region are very similar. Of course, there are some differences mostly due to the different logistical and local costs. The largest differences come from the different product characteristics. In 2016, the highest producer prices had the sports shoes, made in …, … and …. On the contrary, the cheapest sports shoes were made in … and ….

6

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Scandinavian Countries: Sports Shoes Market. September 2017

Deviation of the average producer prices of sport shoes in the Scandinavian countries by producing countries in 2016 4,000 3,500 3,000

2,500 2,000 1,500

1,000 0,500 0,000 Denmark

Finland

Producer price in 2016, in EUR/pair

Iceland

Norway

Sweden

Average European producer price in 2016, in EUR/pair

Fig. 7 Deviation of the average producer prices of sports shoes in the Scandinavian countries by producing countries in 2016, in EUR per pair7 Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

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7

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Scandinavian Countries: Sports Shoes Market. September 2017

10. Overview and analysis of the imports of sports shoes to the Scandinavian market …

10.2. Major trade inflows of sports shoes imports to the Scandinavian countries

…

The imports of sports shoes in the last few years by exporting countries were mainly dominated by Scandinavian countries. This is due to a number of factors. First of all, most of the Scandinavian countries are part of the European Union and the import-export operations are much faster, easier and without much documentation...

…

In 2016, in volume terms, the main share of imports belonged to …. It was then followed by … with … pairs (…%) and … with … pairs (…%). The fourth and fifth place, respectively, were taken by … and … with ... (…%) and … pairs (…%). In value terms, the three leading countries were - …, … and … with imported products, equal to … (…% of the total) , … (…%) and … EUR (…%).

Table 11 Main countries, exporting sports shoes to the Scandinavian countries in 2012-2016, in thousands of EUR and in % Import Import Import Import Import CAGR Shar value in value in value in value in value in 2012e in 2012, in 2013, in 2014, in 2015, in 2016, in 2016 2016 000's of 000's of 000's of 000's of 000's of , in EUR EUR EUR EUR EUR % Country A X X X X X X% X% Country B

X

X

X

X

X

X%

X%

Country C

X

X

X

X

X

X%

X%

Country D

X

X

X

X

X

X%

X%

Country E

X

X

X

X

X

X%

X%

Country F

X

X

X

X

X

X%

X%

Country G

X

X

X

X

X

X%

X%

Country H

X

X

X

X

X

X%

X%

Country I

X

X

X

X

X

X%

X%

…

X

X

X

X

X

X%

X%

Other countries Total

X

X

X

X

X

X%

X%

X

X

X

X

X

X%

X%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

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Scandinavian Countries: Sports Shoes Market. September 2017

Structure of the imports of sports shoes to the Scandinavian countries in 2016 in value terms, in %

Country A Country B

Country C Country D Country E

Country F Country G Others

Fig. 8 Structure of the imports of sports shoes in the Scandinavian countries by importing countries in 2016 in value terms, in %8 Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

8

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Scandinavian Countries: Sports Shoes Market. September 2017

10.4. Structure of the imports of sports shoes by product types

…

The import structure by product types in volume terms was dominated by … sports shoes in 2012-2016. Throughout the whole analyzed period, this product type accounted for about … of the total imports in volume terms. In 2016, its share was …% of the total. It also happened to be the product group with the highest growth, increasing at CAGR of …% per year. It was followed by … sports shoes, which had a share of …% of the total imports in volume terms in 2016. In terms of dynamics, this was the product group with the lowest dynamics, … at CAGR of …% per annum. The smallest product group were the … sports shoes, which in 2016 accounted for …% of the total. They … at CAGR of …% per annum in the last five years.

Experts expect that in the medium term the structure of imports in volume terms will … by …% per year.

…

Table 12 Value and dynamics of the imports of sports shoes to the Scandinavian countries by product types in 2012-2016, in thousands of EUR and in % Product types

Leather sports shoes Rubber and plastic sports shoes Textile sports shoes Total

Import value in 2012, in 000's of EUR X

Import value in 2013, in 000's of EUR X

Import value in 2014, in 000's of EUR X

Import value in 2015, in 000's of EUR X

Import value in 2016, in 000's of EUR X

CAGR 20122016

Share in 2016, in %

X%

X%

X

X

X

X

X

X%

X%

X

X

X

X

X

X%

X%

X

418,838

X

X

X

X%

X%

Source: Data (Eurostat, UN Comtrade, Local statistical offices, WMStrategy own calculations, Interview with market experts), Analysis (WMStrategy)

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Scandinavian Countries: Sports Shoes Market. September 2017

Structure of the imports of sports shoes to the Scandinavian countries by product types in 2016 in value terms, in %

X%

Product A Product B

X%

Product C

X%

Fig. 9 Structure of the imports of sports shoes to the Scandinavian countries by product types in value terms in 2016, in %9 Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

‌

9

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Scandinavian Countries: Sports Shoes Market. September 2017

12. Characteristics of the consumption of sports shoes in the Scandinavian countries 12.1. Volume, value and dynamics of the consumption of sports shoes in the Scandinavian countries in 2012-2016

…

The consumption volume of sports shoes in the Scandinavian countries in 2012 was … thousand pairs, which were valued at … billion EUR. During the analyzed period, the consumption in both volume and value terms showed mixed dynamics...

…

Table 13 Volume, value and dynamics of the consumption of sports shoes in the Scandinavian countries in 2012-2016, in thousands of pairs, thousands of EUR and in % Year Market Market value, Inventory Consumption, Consumption, volume, in in 000's of levels in 000’s of in 000's of 000’s of pairs EUR pairs EUR 2012 X X X% X X 2013

X

X

X%

X

X

2014

9,394

X

X%

X

X

2015

X

X

X%

X

X

2016

X

X

X%

X

X

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

…

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Scandinavian Countries: Sports Shoes Market. September 2017

Volume and dynamics of the consumption of sports shoes in the Scandinavian countries in 2012-2016 X%

250

112% X

X 200

X

X X%

110%

X

108% X%

X%

106%

150

100

104% 102%

X%

100% 98%

50

96% 0

94% 2012

2013

2014

Consumption, in 000's of pairs

2015

2016

Dynamics, in %

Fig. 10 Volume and dynamics of the consumption of sports shoes in the Scandinavian countries in 2012-2016, in thousands of pairs and in %10 Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

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10

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Scandinavian Countries: Sports Shoes Market. September 2017

12.2. Volume, value and dynamics of the per capita consumption of sports shoes in the Scandinavian countries in 2012-2016

…

The consumption of sports shoes in the Scandinavian countries fluctuates a lot among the different countries in both volume and value terms. The Scandinavian average consumption in 2012 was … pairs per capita, which was equal to … EUR per capita. In the next five years, the volume of per capita consumption in volume terms increased at CAGR of …% per year to reach … pairs per capita, while the one in value terms grew at CAGR of …% per annum and reached … EUR per person. The highest levels of consumption were recorded in …, … and … in volume and in …, … and … in value terms…

…

Table 14 Volume and dynamics of the per capita consumption of sports shoes in the Scandinavian countries by consuming countries in 2012-2016, in pairs per capita and in % Country

Consumption per capita in 2012, in pairs/capita

Consumption per capita in 2013, in pairs/capita

Consumption per capita in 2014, in pairs/capita

Consumption per capita in 2015, in pairs/capita

Consumption per capita in 2016, in pairs/capita

CAGR 20122016

Denmark

X

X

X

X

X

X%

Finland

X

X

X

X

X

X%

Sweden

X

X

X

X

X

X%

Iceland

X

X

X

X

X

X%

Norway

X

X

X

X

X

X%

Average

X

X

X

X

X

X%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

…

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Scandinavian Countries: Sports Shoes Market. September 2017

Deviation of the Scandinavian consumption of sport shoes per capita by consuming countries in 2016, in value terms 0,100

0,080 0,060 0,040 0,020 0,000 Denmark

Finland

Iceland

Norway

Sweden

Consumption per capita in 2016, in EUR/capita Average European consumption per capita in 2016, in EUR/capita

Fig. 11 Deviation of the Scandinavian consumption of sports shoes per capita in 2016 by consuming countries in value terms, in EUR per capita11 Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

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11

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Scandinavian Countries: Sports Shoes Market. September 2017

12.3. Balance between supply and demand on the sports shoes market in the Scandinavian countries in 2012-2016

…

Due to the … domestic demand, the domestic supply is … to cover it fully, so the local balance between supply and demand in volume terms was … with domestic supply being able to cover …%-…% of the domestic demand in the last five years. In value terms, the situation was very similar, but had different dynamics due to the different per pair prices of the sports shoes, produced in the Scandinavian countries and the imported ones. In value terms, the balance between domestic supply and domestic demand was …, as the domestic supply was able to cover …%-…% of the domestic demand in the last five years.

…

Table 15 Balance between domestic supply and domestic demand on the sports shoes market in the Scandinavian countries in 2012-2016, in thousands of pairs and in % Year Volume of Volume of domestic Balance, in Supply, in % to domestic supply, demand, in 000’s of 000’s of pairs the total in 000’s of pairs pairs demand 2012 X X X X% 2013

X

X

X

X%

2014

X

X

X

X%

2015

X

X

X

X%

2016

X

X

X

X%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

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Scandinavian Countries: Sports Shoes Market. September 2017

Balance between domestic supply and domestic demand on the Scandinavian sports shoes market in 2012-2016, in volume terms 400

X

300 200

X

X

X

X

X

X

X

X

X

100 0 2012 2013 2014

2015 2016 Volume of domestic supply, in 000's of pairs

Volume of domestic demand, in 000's of pairs

Fig. 12 Balance between domestic supply and domestic demand on the sports shoes market in the Scandinavian countries in 2012-2016, in thousands of pairs12 Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

12

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Scandinavian Countries: Sports Shoes Market. September 2017

12.4. Forecast for development of the sports shoes market in the Scandinavian countries in 2017-2022

…

In the last five years, the Scandinavian sports shoes market was dominated by … and this trend will continue in the medium term. Due to the …, the market will show … in the period until 2022. Understandably, this will happen if the overall Scandinavian economy is able to achieve … of …% per year and….

…

Under the base scenario for development, the Scandinavian economy will show … rates of about …% per year until 2022…. In this scenario, the annual market … rate for the period will be about …% per year, which means that the market volume in 2022 will reach … thousand pairs or … billion EUR. Table 16 Volume, value and dynamics of the sports shoes market in the Scandinavian countries in 2012-2016 and forecast for its development in 20172022 (under the framework of the base scenario), in thousands of pairs, thousands of EUR and in % Year Market volume, in Dynamics, in Market value, in Dynamics, in 000’s of pairs % 000's of EUR % 2012 X X% X X% 2013

X

X%

X

X%

2014

9,394

X%

X

X%

2015

X

X%

X

X%

2016

X

X%

X

X%

2017F

X

X%

X

X%

2018F

X

X%

X

X%

2019F

X

X%

X

X%

2020F

X

X%

X

X%

2021F

X

X%

X

X%

2022F

X

X%

X

X%

Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

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Scandinavian Countries: Sports Shoes Market. September 2017

Volume and dynamics of the sports shoes market in the Scandinavian countries in 2012-2022F (base scenario) 300

112,00% 110,00%

250 108,00%

200

106,00% 104,00%

150 102,00% 100

100,00% 98,00%

50 96,00% 0

94,00% 2012

2013

2014

2015

2016

2017F

2018F

Market volume, in 000's of pairs

2019F

2020F

2021F

2022F

Dynamics, in %

Fig. 13 Volume and dynamics of the sports shoes market in the Scandinavian countries in 2012-2016 and forecast for its development in 2017-2022 (under the framework of the base scenario), in thousands of pairs and in %13 Source: Data (Official sources, Expert opinion, WMStrategy calculations), Analysis (WMStrategy)

13

Please, bear in mind that the figures, presented in this demo version are for illustrative purposes only and might

differ from the real figures you will get by purchasing the full report!

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Similar reports We can provide similar reports with a different geographical coverage. These can be conditionally divided into single-country and regional (multi-country) reports. The main difference between the two is the geographical coverage and research focus.

We offer similar reports, covering the following countries/regions: 

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Single-country reports for: Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Macedonia, Malta, Montenegro, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, the Netherlands, the United Kingdom, Russia, Belarus, Ukraine, and Turkey;

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Regional reports for: the European Union, Central Europe, Eastern Europe, Northern Europe, Southern Europe, Western Europe, Balkan countries, Southeast Europe, Central and Eastern Europe, Baltic countries, Benelux countries, Scandinavian countries, Mediterranean countries, Iberian countries;



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Regional reports for: Asia-Pacific;

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Single-country reports for: Canada, the USA, Mexico;

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Regional reports for: North America;

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Single-country reports for: Brazil, South Africa, etc.

Other countries/geographical regions are available for analysis as well – feel free to contact us for more information!

We offer similar reports, covering the following products/product types: 

Slippers;



Leather sandals;



Sandals;



Waterproof footwear;



Safety shoes;

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

Textile shoes;



Leather shoes;



Shoes and boots;



Rubber and plastic shoes;



Leather shoe parts;



Shoe parts;



Industrial wear;



Coats;



Anoraks and wind jackets;



Jackets and blazers;



Men suits;



Women suits;



Suits;



Dresses;



Skirts;



Trousers;



Jeans;



Men shirts;



Women shirts and blouses;



Men boxers;



Lingerie;



Bras;



Pantyhose and tights;



Socks;



Women hosiery;



Men underwear;



T-shirts and vests;



Baby clothing;



Men tracksuits;



Women tracksuits;



Tracksuits and jogging suits;



Ski suits;



Swimwear;



Leather sports gloves;



Hats and headgear;

And many more!

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About us Williams & Marshall Strategy (http://www.wm-strategy.com) is a global full-service market research and consulting company, providing market insight and analysis on a wide range of industries and markets. Our unique research methodology combines quantitative and qualitative analysis and covers the whole value chain of the markets we analyze – from manufacturers and distributors through wholesalers and retailers to the final clients, which allows us to provide unmatched wide and deep industry understanding. Thus, our clients receive actionable insights on the volume, value and dynamics, trends, growth drivers, threats and opportunities of each market – intelligence that helps them be always a step ahead of the competition. WMStrategy’s reports help our clients make informed commercial planning and strategic decisions and so timely tackle the complex challenges and maximize the opportunities that impact their businesses and drive the generation, evaluation and implementation of powerful growth strategies. We are constantly enhancing our research skills and coverage by improving our work and adding new experts and geographical markets to our portfolio, making our products an essential resource for companies at global, national and local level. Our reports free up your resources and offer you timely deep industry understanding and strategic insights, required in today’s increasingly competitive business environment.

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Our clients As a global company, we are dealing with a very diverse client base. The companies who trust us come from different geographical regions and from different backgrounds – we have clients, ranging from large, developed economies like the USA, the UK, Germany, France, Italy, Australia, Canada, Japan, etc. to developing countries like Chile, Nigeria, India, Indonesia, Bulgaria, Poland, Russia, etc. Our clients come from different industries – from mining and agriculture through processing and manufacturing to different types of consulting and financial services. They vary from large Fortune 500 companies to small start-up ventures. You can find a sample list of some of our recent clients below14 (provided in no particular order).

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