Top 4 advantages of a responsive web design

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Top 4 Advantages of a Responsive Web Design ∗ As the name suggests, Responsive Web Design (RWD) means a website created in a manner to provide optimal viewing experience, which in turn ensures maximum response from its users. The website should be designed in such a way that it correctly responds to the user’s action and provides a platform that is informative and useful to them. It is a practice that comprises of flexible layouts, images, videos, texts, graphics and similar such elements that make the website smoothly accessible to the user. A website that is built using responsive web design (RWD) will provide easy transition of the web page from a laptop to a smartphone, thus responding to the user’s preferences instantly. This tool ensures that you need not create multiple web pages for your brand/company depending on the gadget that the user is using. A single website is sufficient for various devices.

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Some of the advantages that a RWD friendly website offers are mentioned below: 1. Saves money and time: RWD saves the money you would otherwise need to spend on creating different sites for different gadgets. You simply need to design a single site that is compatible with most commonly used gadgets. RWD uses fluid, proportion-based grids and flexible images that get customized as per the screen size and type of the device in use. In addition, adding or deleting data from the website can be done only through one source, thus ensuring you need not use different sources to customize the page for different gadgets. This as a result saves a lot of time.

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2. Provides high SEO results – RWD friendly websites have a uniform URL for both, the desktop as well as smartphones. Such sites have higher crawler efficiency and come up in the highest rankings of the search engines browsed on any gadgets. This makes easier and efficient user interaction anytime and anywhere. An RWD friendly website is sure to attract higher user traffic than basic websites.

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3. Effective functioning of the website– These days, with smartphones in handy, people are hooked on to the internet 24/7. A website that is RWD friendly will provide all the information that the user requires while he/she is travelling.

Such designs certainly help the user when in need, thus ensuring a good customer relation with the user. In addition, if you are a small start-up, you can respond to customer queries through your smartphone, thus creating a trustworthy relationship with your clients.

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4. Easy to access information – Browsing information on the internet has become a necessity these days. You log on to the internet when you are travelling, either to find the best tourist spots, the best food joints or similar such data. An RWD friendly website offers this necessary information to the users anytime and anywhere.

Moreover, it makes it easily accessible for the customers to finalize or buy a product on the smartphone than logging on to the internet using the laptop. Quick and simple, an RWD friendly website is sure to get you more business.

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Toronto Web Design