Wisconsin School of Business UPDATE Magazine Spring 2015

Page 1

UPDATE The Research on Brand Communities that Transformed Marketing P. 16

WISCONSIN SCHOOL OF BUSINESS SPRING 2015

to 8 Watch Meet WSB Alums Making an Impact P. 18

What Makes Viveca Chan an Inspiring Alum? P. 08

Alumni Leaders Travel from Wall Street to Teach BBAs P. 14

Wisconsin MBAs Take the Polar Plunge P. 32


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