2017 Wisconsin State Education Convention

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Convention 2017 January 18–20, 2017 | Wisconsin Center, Milwaukee



Art, Student Exhibit . . . . . . . . . . . . . . . . 35

Exhibit Hall Information. . . . . . . . . . 32, 36

Association Staff, Board of Directors. . . . . . . . . . . . . . . 53

Exhibitors, alphabetical. . . . . . . . . . . . . 37

At-a-Glance Schedule. . . . . . . . . . . . . . 55

Exhibitors, by category. . . . . . . . . . . . . . 49

Award Recipients. . . . . . . . . . . . . . . . . . 54

Floor Plans, Maps . . . . . . . . . . . . . . 34, 36

Book Signings . . . . . . . . . . . . . 11, 26, 29

General Information, Welcome. . . . . . . . . 4

Bookstore Hours . . . . . . . . . . . . . . . . . . . 4 Break-out Sessions Wednesday. . . . . . . . . . . . . . . . . . . . . 7 Thursday. . . . . . . . . . . . . . . . . . . . . . 16 Friday. . . . . . . . . . . . . . . . . . . . . . . . 28 Committee Meetings. . . . . . . . . . . . . . . 55 Convention Advisory Committee. . . . . . . . . 53

General Sessions Wednesday. . . . . . . . . . . . . . . . . . . . . 7 Thursday. . . . . . . . . . . . . . . . . . . . . . 16 Friday. . . . . . . . . . . . . . . . . . . . . . . . 28 Handout Print Center. . . . . . . . . . . . . . . . 4

Delegate Assembly Activities . . . . . 6, 8, 10

Hotels, Shuttle Schedule. . . . . . . . . . . . . 5

Education Tour. . . . . . . . . . . . . . . . . . . . 18

Internet Café Presentations. . . . . 9, 19, 32

Meal Events Complimentary Breakfast. . . . . . . . . . . 9 WASB Breakfast Program. . . . . . . . . . 17 WASDA Luncheon. . . . . . . . . . . . . . . 17 WASBO Luncheon. . . . . . . . . . . . . . . 17 Mobile App. . . . . . . . . . . . . . . . . . . . . . . . . . 4 Networking Reception . . . . . . . . . . . . . . 13 Pre-Convention Workshops, Tuesday. . . . . 6 Shuttle Schedule, Hotels. . . . . . . . . . . . . 5 Special Exhibits, School Fair. . . . . . . . . . 33 Spouse Excursion . . . . . . . . . . . . . . . . . 21 Student Showcase Art Contest. . . . . . . . . . . . . . . . . . . . 35 Music Performances . . . . . . . . . . . . . 35 Sustainable Schools Pavilion Presentation. . . . . . . . . . . . . . 9, 19, 32 Twitter, Convention Updates. . . . . . . . 4, 55

PRESENTING ORGANIZATIONS Wisconsin Association of School Boards, Inc. Wisconsin Association of School District Administrators Wisconsin Association of School Business Officials


It Starts With Us Welcome to the 96th State Education Convention!


he Wisconsin Association of School Boards (WASB), the Wisconsin Association of School District Administrators (WASDA) and the Wisconsin Association of School Business Officials (WASBO) welcome you to the 96th State Education Convention. This unique event brings together Wisconsin public school leaders from around the state for several exciting days of sharing innovative ideas, hearing from national keynote speakers, and connecting with fellow school board members, administrators, and school business officials. This year’s theme — It Starts With Us — recognizes the crucial role of local school leaders. The decisions you make profoundly impact our schools and, ultimately, the learning of our students. It has been well established by

Stu Olson WASB President Shell Lake School District

Todd Gray WASDA President Waukesha School District

Patrick Finnemore WASBO President Kenosha Unified School District

research that the work you do in establishing your district’s vision and mission as well as setting policy, budgeting and advocating for your schools is directly connected to the classroom. This is important work and we challenge you to use the learning and information you gain at the convention to make a difference in your district. In the pages of this convention guide, you will find detailed descriptions of break-out sessions, special events, and keynote speakers. We hope the 2017 State Education Convention provides you with the information, inspiration, and networking you need to effectively lead and govern your district. Thank you for joining us in celebrating and advancing public education in Wisconsin.

Updates at Your Fingertips MOBILE APP: Get up-to-the-minute information such as the latest agenda, updates from convention organizers, maps, exhibitor information and more. Scan these codes or search “2017 WI Education Convention” on the Apple App or Google Play Store. Sponsored by Baird Public Finance, Delta Dental, WEA Trust and Gerber Leisure Products.



for Android

for iPhone


Important Notice: All general sessions and break-out sessions will be held in the Wisconsin Center on Wednesday, Thursday, and Friday. BADGES: Admission to all 2017 State Education Convention activities and exhibits is limited to those wearing the official convention badge. Be sure to have it with you at all times.

convention for a link to the photo galleries. Also, visit the Lifetouch Photo Booth (#1029) in the Exhibit Hall where you can pose for a complimentary photograph with you and your colleagues.

COAT CHECK: Provided on the ground floor of the Wisconsin Center. Hours are: Wednesday, 7:30 am-5:30 pm; Thursday, 7:30 am-5:30 pm; Friday, 7:30am-12:30pm.

EXHIBIT HALL HOURS: Wednesday: 9 am– 4:30 pm and Thursday 9 am–2 pm.

ELECTRONIC HANDOUTS: Are you looking for a convention session handout? Visit the Handout Print Center next to the registration area on the 3rd floor of the Wisconsin Center.

MEMBER RECOGNITION ATTENDANCE POINTS: Board members earn 30 WASB Member Recognition attendance points by attending the State Education Conven-

MOBILITY SOLUTIONS: Electric scooters are available for rental from On the Go Mobility, a local Milwaukee company. Call them at 414-228-7100 to make arrangements.

CONVENTION BOOKSTORE: The Convention Bookstore, located outside the exhibit hall, stocks a wide range of educational leadership books. It is open 1–5 pm on Tuesday, 8 am–5 pm on Wednesday and 8 am–3 pm on Thursday. CONVENTION PHOTOS: WASB members will be able to view and download photos taken at the convention at no cost. Make sure to check your email inbox after the

tion. Five additional points may be earned by attending a Pre-Convention Workshop.

TWITTER: Users can get live updates throughout the convention by following the WASB @wischoolboards. You can also join in the conversation. Post your convention experiences on your Twitter account using the hashtag #2017EdCon.

NOTE: Session descriptions include a reference to the presenting districts’ enrollment.





Shuttle Schedule Shuttle service will be provided between convention hotels (see below) and the Wisconsin Center courtesy of Lamers Bus Lines. Shuttles will pick-up and drop-off passengers at the Wisconsin Center entrance near the corner of 4th and Wells Streets (between Ballrooms AB and CD), unless otherwise noted. The Hilton dropoff/pick-up is at the 6th Street entrance at the end of the Wisconsin Broadcasters Hall of Fame hallway. The shuttles will run at the following times: W E D N E S D AY


7 — 9 am

6:30 — 7:30 am **

4:30 — 5 pm

7:30 — 8:30 am

5 — 6 pm *

5 — 6pm

* Pick-up is at the Hilton Milwaukee City Center Hotel to accommodate the Networking Reception. ** Drop-off is at the Hilton Milwaukee City Center Hotel to accommodate the WASB Breakfast.

Convention Hotels with Shuttle Service Aloft Milwaukee Downtown Courtyard by Marriott Milwaukee Downtown DoubleTree Hotel Milwaukee City Center Fairfield Inn & Suites Milwaukee Downtown

Hampton Inn & Suites Milwaukee Downtown InterContinental Milwaukee Ramada City Centre

Please note: Attendees staying at the Ambassador Hotel will be shuttled by that hotel.








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Visit us at Booth #529 to learn about our special giveaway!


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Tuesday Pre-Convention Workshops

2 — 5 pm | Hyatt Regency Milwaukee, Pre-registration required Culturally Relevant Leadership: Strategies for Success for ALL Students

REGENCY C Although culturally relevant teaching has received a lot of attention over the last few decades, individual classroom teachers need the support of their administrators and policy Dr. Gloria makers. This workshop speaks to how Ladson-Billings administrators and board members can cooperate with the tenets of culturally relevant teaching to ensure academic, cultural, and social success for ALL students. Dr. Gloria Ladson-Billings is the Kellner Family Distinguished Professor in Urban Education in the Department of Curriculum & Instruction at the University of Wisconsin — Madison. Ladson-Billings is known for her groundbreaking work in the fields of culturally relevant pedagogy and critical race theory. She is author of “The Dreamkeepers: Successful Teachers of African-American Children.”

School Finance Puzzle

REGENCY A A hands-on, interactive approach to take the confusion out of school finance. Gain a conceptual understanding of the major components of the Wisconsin school finance system. Participants will have an interactive discussion that provides background on constitutional issues, court cases and today’s laws. Attendees will become acquainted with the basics of revenue limits, equalization aid, property taxes and referendums — how these components interrelate and how they impact board decision-making. Leave the session with increased confidence in discussing school finance concepts and using this knowledge to help foster an environment of trust in your community for the benefit of students. DPI School Finance Team and Practicing School Business Officials

Pediatric Brain Development: From Conception to Maturity

REGENCY D The mental health of our students is becoming a growing area of concern for school leaders and policy makers. Dr. Brian Fidlin,

a Milwaukee-based clinical psychologist and nationally recognized speaker on pediatric brain development, substance abuse/dependency and obesity, has a unique way of helping parents and educators gain a better understanding of children, adolescents, and the issues they face. This workshop will be a straight-forward discussion of adolescent brain development and the impact it has on decision-making, emotions and risk taking. Special emphasis will be placed on current trends in adolescent mental health issues and the topic of substance abuse. The discussion will identify the warning signs that a child may be having problems and is in need of professional help. Dr. Brian Fidlin is a clinical psychologist at Milwaukee Psychiatrists & Psychologists Chartered and previously was the director of an adolescent chemical dependency program.

Improving School Board Effectiveness: A Balanced Governance

REGENCY B School boards are under increasing scrutiny by a public that demands high levels of board continuity and effectiveness. At the same time, newspaper accounts of “boards behaving badly” has raised Dr. Thomas Alsbury questions over whether locally elected school board members are qualified to fulfill their role. Thomas Alsbury has been deemed by many as a top expert in school governance and is author of “Improving School Board Effectiveness: A Balanced Governance,” a new and highly effective model for school boards; fast becoming the new standard for district governance. Learn from Dr. Alsbury about how to apply the latest board research so that you can be more effective both individually and as a whole board, avoid the typical political challenges faced by most board members, and better support students. Dr. Thomas Alsbury is a Professor of Educational Leadership at Seattle Pacific University, and a former teacher, principal, and district administrator. He currently co-directs the National University Council for Educational Administration (UCEA) Center for Research on the Superintendency and District Governance.

| Pre-Delegate Assembly Discussion Tuesday, Jan. 17, 7-8 pm — Crystal Ballroom, Hilton This discussion session gives delegates an opportunity to seek any needed clarifications of the resolutions forwarded to the Delegate Assembly by the WASB Policy and Resolutions Committee. This will be an informational session only. Members are encouraged to ask questions, but no action will be taken and no debate will be allowed. This session also gives delegates the opportunity to propose emergency resolutions to the Policy and Resolutions Committee. Parliamentary procedure for delegate assemblies will be reviewed.





General Session


10 am – Noon | Wisconsin Center

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Ballroom CD Presiding: Todd Gray, WASDA President, Waukesha School District

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“Without trust, schools and organizations lose productivity, retention of good people, reputation, morale and revenue.”

Todd Gray

Tony Evers

The 96th State Education Convention will open with a performance by the Indian Trail High School and Academy Wind Ensemble from the Kenosha Unified School District. State Superintendent Tony Evers will share his vision for public education in Wisconsin. Presentations will include: administrator and teacher awards as well as the Wisconsin Student Art Award. Keynote Speaker David Horsager will wrap up the general session with an inspiring keynote address on developing trust and making an impact on the lives of students each day.



Trust is a fundamental, bottom line issue. Without it, leaders lose teams, salespeople lose sales, and organizations lose reputation, retention of good people, relationships and revenue. But with trust, individuals and organizations enjoy greater creativity, productivity, freedom, and results. Through academic research and firsthand experience, David Horsager has learned what it takes to gain — and keep — The Trust Edge. Through a captivating presentation, David combines humor and illustrations with business insight and analysis. He will show you how the little


things, done consistently, add up to huge results. David has worked to develop trusted leaders and organizations on six continents, with clients ranging from the New York Yankees to Goodyear and the Department of Homeland Security. David has enjoyed serving in a number of leadership roles, from ethics commissioner to executive producer to director on a variety of boards. David’s newest release, “The Daily Edge: Simple Strategies to Increase Efficiency and Make an Impact Every Day,” follows his national bestseller, “The Trust Edge.”

W E D N E S D A Y Break-out Sessions PLEASE NOTE: Sessions may be updated or added. Check for updates at wasb.org/convention or on the convention app.


 Taking Community Engagement

to the Next Level 201CD After two failed referendums, the Hudson school board wanted to engage the community in a transparent and authentic way, so that, in the end, the community truly owned the outcome of the referendum. The school board used strategies from the International Association for Public Participation (IAP2) to develop a four-stage, community engagement process that was implemented by a team of two board members, two administrators and four community members. Learn

how this new level of engagement led to the successful approval of Hudson’s referendum. Hudson (5,500): Bruce Hanson, board member; Jamie Johnson, board president; Nick Ouellette, superintendent; David Grambow, associate director of learning services FAC I L I T I E S

 Sit in the Driver’s Seat of Your

Next Construction Project 201A One of the largest and most complex decisions that you will make in your career is hiring the right design and construction team for your district. Understanding which construction delivery system is right for your district will put you in the driver’s seat so that you feel

confident in your team selection. This information-packed session is for participants interested in learning what options are available for school districts. Don’t just survive your next construction project — be the driver! Somerville, Inc.: Melanie Parma; education studio leader; JP Cullen: Kevin Hickman, vice president — strategic client relationships; Parkview (770): Steve Lutzke, superintendent HUMAN RESOURCES

 Strategic Development of

Teacher Compensation 102C Human resource directors from four districts will present their teacher compensation models. They will share


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W E D N E S DAY | 8 –9 a m

W E D N E S D A Y Break-out Sessions research that supports the components of their models, essential elements of an effective development process, and implementation strategies used to align teacher pay and teacher performance with district goals. Learn how teacher compensation models impact teacher satisfaction, recruitment and retention rates, student performance, administrative workload and district budgets. DeForest Area (3,600): Vickie Adkins, director of human resources; West Bend (7,100): Valley Elliehausen, human resources administrator; South Milwaukee (3,200): Jennifer Sielaff, director of personnel/ administrative services; MequonThiensville (3,740): Sarah Zelaski, human resources LEADERSHIP

 Create a True Professional

Learning Community (PLC) 101B Want to create a collaborative culture in your schools with a total focus on students while empowering your teachers at the same time? Hear the stories, feel the passion, and learn how one school transformed its culture in five years. It all starts with a vision and mission and some courageous staff willing to take the lead. Get on the bus with them as they take you on their journey to making a very positive culture change within their school. They will give you ideas, surveys, schedules, and information on becoming a true PLC. Bruce (450): Larry Villiard, principal; Lisa Sturzl, teacher; Melissa Anderson, teacher; Laurie Leaf, teacher  Leadership Starts with Us: Effective Board and Superintendent Partnerships 102AB Hear from a superintendent, board member, and coach about how to foster effective partnerships between the board and superintendent. The key strategy profiled here will be how to identify clear, measurable annual goals together and then structure multiple cycles of progress updating and adjusting to achieve those goals. Superintendents and




boards can model for the entire district how to narrow the focus, to apply data to decision-making, and to celebrate short- and long-term successes. When focused, it can impact the entire system powerfully and positively. Flexible, results-based leadership starts with us. Studer Education: Melissa Matarazzo, coach; Liz Menzer, senior director of partner development; Muskego-Norway (4,890): Kelly Thompson, superintendent SCHOOL FINANCE

 Passing Tax Referenda in the

“New Normal” 101A School finance elections are one of the toughest challenges a school district will ever face. Voter turnout and understanding the demographic groups that ultimately determine the referendum outcome are critical for success. This best-practice session provides a comprehensive model for success. The content represents a marriage of research and successful practice, emphasizing systems and strategies. This presentation will be beneficial to school districts planning an initial debt issuance or referendum to exceed the revenue limit, or to those coming back for another try. Springsted Incorporated: Jerry Dudzik, vice president; Don Lifto, senior vice president; Oshkosh Area (9,945): Stan Mack, superintendent SCHOOL LAW

 Open Enrollment and the Special

Needs Scholarship Program 101CD In this session, changes to the open enrollment law for students

with disabilities and school district responsibilities under the recently enacted Special Needs Scholarship statute will be discussed. The presenter will provide practical tips for navigating these complex statutes. Davis & Kuelthau, S.C.: Mary Gerbig, attorney STUDENT ACHIEVEMENT

 A Collaborative Approach to Serving Our Youngest Population 103AB Hear how a consortium of rural districts joined together to address the educational and socio-emotional needs of its early childhood students. Presenters will discuss the development of the consortium itself in addition to the unique service delivery methods, including a parent coaching model, designed to fully address the diverse needs of our youngest students. Barron Area (1,400): Craig Broeren,

Convention / Delegate O R I E N TAT I O N

Are you new to the convention or serving as a first-time delegate at the WASB Delegate Assembly? Attend a special session on Wednesday, Jan. 18, 8-9 am in Ballroom AB of the Wisconsin Center to learn everything you need to know to get the most from your convention experience. WASB: Dan Rossmiller, director of government relations; Chris Kulow, government relations specialist



superintendent; Amber Carlsrud, teacher; Katarina House, director of pupil services; JoAnn Lystig, teacher; Mariah Millerman, teacher

A light, complimentary breakfast will be available to all convention attendees in the Exhibit Hall from 9-10 am on Wednesday, Jan. 18. Sponsored by The Insurance Center and Go 365 by Humana.

 Effective Responses to Student

Mental Health Issues 202AB Mental health conditions impact millions of Americans and are a growing concern for school districts. Many national, state, and local groups are pulling together to support employers, educators, and families. In Wisconsin, approximately 20 percent of youth and working-age adults have some type of mental health condition. As a school and community leader, you can help. Learn how in this fastpaced and informative program. Learn techniques you can use immediately! Port Washington-Saukville (2,700): Michael Weber, superintendent  Maximizing Learning for Every Child, Every Day 102DE Learning improves when teachers truly collaborate in seeing

learning through the eyes of their students, helping students take responsibility for their own learning, and believing all students can learn challenging curriculum. Learn how to support teachers, students, parents, and administrators to maximize learning for every child, every day. CESA 7: Becky Walker, director of learning services  Data Privacy Matters: What School Leaders Need to Know

201B Technology is rapidly transforming teaching and learning, but technology’s promise requires a commitment to a safe, secure digital environment. With the endless release of apps, devices, websites, and an ever-changing legal landscape, the challenge increases. This

Sustainable Schools Pavillion PRESENTATIONS  Wednesday, Jan. 18 | Exhibit Hall 9:15–9:45 am Creating a Culture of Energy Efficiency According to the U.S. Environmental Protection Agency, as much as 30 percent of a school district’s total energy may be used inefficiently. When students and staff know about energy efficiency, they can become responsible energy consumers who lead others on making no-cost behavior changes in their school. This presentation will focus on smart energy choices school districts can model to help build an energy-conscious culture and reduce energy expenditures for years to come. Attendees will hear some real-life examples of schools utilizing behavioral initiatives such as Focus on Energy’s “Delivering Energy Efficiency Together” (DEET) Program, which educates students and staff on energy efficient behavioral changes they can make to reduce their school’s energy consumption. CESA 10 Focus on Energy: Melissa Rickert, facilities management

session will focus on best practices used in three districts to address the balance of advancing technology and learning goals while ensuring digital privacy, safety and security. Learn about relevant national and local policies and the implications they have on your district as well as some best practices that can be implemented to address them. Stevens Point Area (7,200): Brian Casey, director of technology; Green Bay Area (21,000): Diane Doersch, chief technology and information officer

Internet Café PRESENTATIONS by Fall Creek (840) superintendent Joe Sanfelippo  Wednesday, Jan. 18 Exhibit Hall | 9:15–9:45 am Podcasting and VideoCasting Voice and video are so powerful. Utilizing digital tools to get the voice of students, staff, and parents into the community can help everyone in the school community. Learn to podcast and videocast from your phone in three easy steps and start projecting the voices of your district to the world.  Wednesday, Jan. 18 Exhibit Hall | 2:45–3:15 pm

Growing Your Professional Learning Network

 Wednesday, Jan. 18 | Exhibit Hall 2:45–3:15 pm

Top Components of a Wellness Program Investing in a wellness program is beneficial for both teachers and staff which, in turn, helps the entire school and the children who attend. By evaluating the success of a wellness program through health outcomes, increased productivity, or reduced employee absences, we will demonstrate the top components of a wellness program that make all of these points achievable through employee engagement and participation. WEA Trust: Mark Henschel, account executive; Michael Schwitzer, account executive For more information about the Sustainable Schools Pavilion, see page 32.

As superintendents, we are better together. This session will help you develop a professional learning network through online tools that will move our leadership forward. Connect with superintendents in and out of Wisconsin and start conversations that will help us all learn and grow.


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WED N E S DAY | 1:30–2:30pm

 Got Character? How Socio-Emotional Skills Matter for Achievement 103C This session will highlight the Brown Deer Middle/High School, one of only five schools in the state that have been recognized as a state and national school of character. Learn how a diverse school community studied academic ambition and school performance with a growth mindset in an effort to develop life skills that promote enhanced academic achievement for all students. Participants will learn: 1) how student voice develops student agency; 2) the importance of cultural competencies for all staff; and 3) how developing character in your students leads to social justice and closing achievement gaps. Brown Deer (1,580): Deb Kerr, superintendent; Gary Williams, board president; Tosha Womack, principal


 The Value of Surveying Your

Community, Staff and Parents 102DE Measuring community, staff and parent engagement and support is critical for school districts in today’s competitive environment. Gathering citizen feedback and input is also critical for a school district in the referendum process. Voters are more likely to support a plan that they understand and had a voice in creating. School Perceptions is the

industry leader in conducting community surveys that both educate stakeholders on the needs of the district and gather data to finalize a solution. Hear how the community engagement and staff survey process has helped school districts across the state pass both capital and operating referenda, improve employee morale and increase parent engagement. School Perceptions: Bill Foster, president; Sue Peterson, project manager; Mosinee (2,070): Matthew Barnes, board member; Baraboo (3,110): Lori Mueller, superintendent  Communication is Key: Before, During and After a Crisis! 201B In the event of a crisis, how you communicate about the situation can be as important as how you manage it operationally. Good communication can keep people safe, maintain calm in your community, and ensure the integrity of your district’s reputation. Poor communication can quickly unravel all of your past efforts to inform and engage your stakeholders. Learn from two school communications professionals who, unfortunately, have amassed experience communicating during various crisis situations. These Wisconsin School Public Relations Association (WSPRA) board members will share the most important communication strategies to employ before, during, and after a crisis. DeForest Area (3,600): Debbie Brewster, coordinator of school/

community relations; CESA 2: Sarah Heck, director of marketing and communications FAC I L I T I E S

 Construction Contracting 101:

A Basic Primer 201A Have you been part of a school building project, but felt intimidated because you didn’t have a background in construction? A basic understanding of contract and riskmanagement issues is critical. Join us to explore the basics of contracting with design and construction firms, how a construction project is insured, and the importance of working with the right advisors. Our panel will compare and contrast typical ways to contract for services, explain terminology that is essential to understanding project risk, and identify free resources available to assist you. Hoffman Planning, Design & Construction, Inc.: Sandy Orsted, vice president of administration; Berlin Area (1,610): Robert Eidahl, superintendent; M3 Insurance: Kevin Miller, account executive HUMAN RESOURCES

 Improving Teacher Diversity

Through Grow Your Own Programs 102C The Verona Area School District (VASD) is a suburban school district just outside of Madison. Over the past two decades, it has undergone significant demographic changes — over 30 percent of the school district’s students are now students of color. VASD has approached these changes as an asset and looks to its

| 2017 WASB Delegate Assembly | Wednesday, Jan.18, 1:30 pm — Wisconsin Center, Ballroom AB Vote on the policies that will guide the association’s legislative agenda. Make sure your school board’s voice is heard. Delegates will meet in Ballroom AB of the Wisconsin Center at 1:30 pm on Wednesday, Jan. 18. New delegates are invited to a Convention/Delegate Assembly orientation meeting in Ballroom AB at 8 am on Wednesday, Jan. 18. A Pre-Delegate Assembly Discussion will be held at 7 pm on Tuesday, Jan. 17 in the Crystal Ballroom at the Hilton Milwaukee City Center Hotel. NOTE: Delegate credentials can be picked up outside Ballroom AB beginning at 9 am, Wednesday, Jan. 18.




DAV I D H O R S AG E R B O O K SI GNI NG Wednesday, Jan. 18 | 12:15–12:45 pm Wednesday keynote David Horsager will be signing books near the convention bookstore on the 3rd floor of the convention center.

community as a resource for diversifying our staff. This session will provide information on how to develop and maintain “Grow Your Own” teacher programs for support staff and high school students. Verona Area (5,500): Jason Olson, director of human resources  Tackling Your Top Three Healthcare Cost Drivers 201CD The United States spends more on healthcare than any other nation. Expensive medical conditions — diabetes, mental health and other chronic conditions — consistently drive up total healthcare costs. Not only do these conditions directly affect costs for employees and employers, they are often lifetime

diagnoses and those affected should have convenient and low-cost care options. Through audience participation, case studies, and new technologies, school leaders will learn how these conditions affect their districts and what they can do to address them. WEA Trust: Tim Bartholow, chief medical officer; Shawano (2,530): Louise Fischer, business manager LEADERSHIP

 Leadership Journey: Becoming

the Leaders We Read About 101B We read leadership books and articles, and watch videos about how to become more effective leaders, but how much of what we review actually gets turned into quality leadership? This interactive

session will highlight key characteristics of effective district leadership, and explore meaningful ways to take what we have learned and make it count. As change leaders in our districts, we must not only be well read and informed, we must understand how to employ the ideals that we so often learn about. Frederic (505): Josh Robinson, superintendent  Engaging Stakeholders for Continuous Improvement 202C The fundamental purpose of a public school system is to serve the interests of the community. Yet, activities like strategic plan development, implementation, and goal-setting can feel like tasks that belong to the superintendent or upper-level management. In order for true continuous improvement to occur, every single person must engage in the process, from parents and community members to each member of the staff. Hear from school leaders as they

Convention at your fingertips. The Wisconsin State Education Convention mobile app provides up-to-date info and resources for school leaders attending the 2017 State Education Convention. Search “2017 WI Education Convention” in the iTunes or Google Play store. Sponsored by:

WI State Education Convention | Jan. 18-20, 2017 | Milwaukee | Visit wasb.org/convention


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1:30–2:30pm WED N E S DAY | 3:30–4:30pm

explain the systems and processes used to engage all stakeholders in goal-setting, goal alignment, action planning, and improvement processes. Chippewa Falls (5,100): Scott Kowalski, technology director; Heidi Taylor-Eliopoulos, superintendent SCHOOL FINANCE

 Navigating and Sharing Your

District’s Financial Future 101A To be effective as school district leaders, managers must be strategists who turn data into information. Come learn how one district is maintaining a wide field of view by building a budget and developing a long-term forecast as part of the same exercise. By having organized historical data and analyzing where you’ve come from, this presents the opportunity to better understand the What if? questions. We will discuss how to organize, analyze and report at all levels with the goal of creating opportunities for your organization and keeping stakeholders informed of potential outcomes. Forecast5 Analytics: Jeffrey Carew, business development director; Scot Ecker, senior analytics advisor; Muskego-Norway (4,890): Julie Kelly, business manager; Pecatonica Area (430): Jill Underly, superintendent SCHOOL LAW

 SAA Legislative Update

102AB There is always something going on in the State Capitol that directly impacts school board members and administrators. Learn how the School Administrators Alliance’s rationale for change and several components of its new proactive approach to advocacy are working. Time will be provided for questions and answers and informal information sharing. School Administrators Alliance: John Forester, director of government relations STUDENT ACHIEVEMENT

 Preparing Today’s Students for

Tomorrow’s Opportunities 103AB Learn about two initiatives started by neighboring school dis-




tricts that connect students to career and technical education opportunities. The Cambria-Friesland Career Coalition is a K-12 development tool that allows the students of CambriaFriesland Schools to explore local and regional career path opportunities. The Pardeeville School District brought together public educators, business leaders, and post-secondary professionals to align local career and technical education opportunities to meet regional business employment needs. Pardeeville Area (830): Crystal Huset, guidance counselor; Gus Knitt, superintendent; CambriaFriesland (400): Tim Raymond, superintendent; Rita Burmania, board president; Jan Fude, career coalition liaison; Del Monte Foods & Produce: Alan Bodden, plant manager; Didion Milling: Amy Jones, human resources director  WHY WISELearn? Access and Equity for all WI Learners 101CD The U.S. Department of Education recently launched its #GoOpen campaign to encourage states, school districts and educators to create, share and use openly licensed educational materials. What does this mean for Wisconsin students, educators and schools? It means equity and access to high-quality, standards-aligned digital content to promote student achievement. Participants will walk through a sneak peak of the WISELearn Educator Portal, a digital content repository being crowdsourced by Wisconsin educators for Wisconsin educators. Take a look and learn how to become involved and support educators ready to contribute to a global economy of sharing. CESA 4: Kaye Henrickson, digital learning director  Collaboration, Commitment, and Closing the Achievement Gap 103C This dynamic session will address the ground-breaking work of the Closing the Achievement Gap Consortium whose mission is to embrace and change, with all deliberate speed, school practices, instruction methodology and school structures that perpetuate achievement

and/or opportunity gaps in schools. This session will explore how equity is an issue for every district and discuss ways to address achievement gaps, motivate reluctant learners, find resources for taking students to the next level, and build relationships in the school community. Wauwatosa (7,100): Phil Ertl, superintendent; Brown Deer (1,600): Deb Kerr, superintendent; MequonThiensville (3,740): Demond Means, superintendent; Glendale-River Hills (1,080): Lawrence Smalley, superintendent; Concordia University Wisconsin: Elliott Moeser, executive director of the Closing the Achievement Gap Consortium; Steven Witt, instructor  E3 — HASD’s Journey to Mental Wellness 202AB The Hortonville Area School District’s E3 (Engage, Educate, and Empower) program is part of the district’s journey to mental wellness. The district developed a comprehensive K-12 collaborative partnership with three agencies as a model for student mental wellness. The three tiers in the model include education for students, parents, and staff, identification and a screener for mental wellness for all students, and on-site therapy. Hortonville Area (3,735): Willard Griesbach, board member; Wendy Neyhard, director of student services; Heidi Schmidt, superintendent; Paul Thome, board president; Robert Van Den Elzen, board member


 Community Engagement:

3 Steps to Leverage Social Media 102C Real engagement is about meeting your community where they are at. When looking around, it doesn’t take long to see that students, teachers and parents direct most of their attention to their smartphones. This session will highlight the three keys to leveraging social media for your schools to increase community engagement. It can be broken down into the three

Networking Reception Wed., Jan. 18 | 4:30–5:30 pm Crystal Ballroom, Hilton Milwaukee City Center Relax with your colleagues and enjoy refreshments courtesy of BoardDocs, Forecast5 Analytics, and Security Health Plan. All attendees and exhibitors welcome. Sponsored by:

C’s — content, consistency and community. The actionable steps will be reinforced by real examples used in the Edgar School District. #SocialSchool4EDU: Andrea Gribble, founder; Edgar (620): Cari Guden, superintendent FAC I L I T I E S

 Monitoring and Managing Energy Costs 201CD This session will cover energy: its history, importance, uses, and production. Learn about energy cost volatility, opportunities to save energy in facilities, and how to identify equipment in need of replacement. The presenter will also discuss when it is appropriate to use an energy model, how to conduct inter-

views, how to evaluate energy bills, and why the rate of return should always be used to measure the attractiveness of an equipment replacement. Midwest Energy Procurement (MEP) Solutions LLC: Josh Kaurich, vice president HUMAN RESOURCES

 How Employee Onboarding and Engagement can Help My Organization 202C Do you know how well you are orienting employees to your organization? Can you strategically bring on employees so they live your mission? Once on board, do you know how employees are feeling about their work? Can you use data to measure

ENVIRONMENTAL SERVICES FOR EDUCATIONAL FACILITIES Count on Balestrieri, the leading specialist in environmental services, for your next project. We offer turn-key solutions, from lead and asbestos abatement to interior demolition and hazardous waste removal. With decades of successful environmental service projects for all types of educational facilities, we understand what it takes to meet and exceed your expectations.

 Our Journey to Reduce Healthcare Costs and Design an On-site Clinic 103AB Over the past five years, since the passage of Act 10, the Watertown Unified School District has looked at new ways to create costsaving measures that will not reduce programs for students or negatively impact staff. A part of that journey has been to explore how to reduce healthcare costs. Hear about this district’s journey in creating a three-tier insurance plan and the implementation of an on-site clinic. We will share our successes and our failures in the process and how to navigate both as well as how to get started on pursuing an on-site clinic. Watertown Unified (3,810): Cassandra Schug, superintendent LEADERSHIP

 The Many Benefits of

eGovernance 103C Learn how real-world examples of eGovernance technology have dramatically increased transparency in district activities while saving organizations time and money. Experience firsthand how board management services have enabled

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how invested your faculty and staff are? Learn how to employ strategies to onboard your new employees and truly listen to staff and learn if they are satisfied with your school district and leadership. Learn an onboarding strategy and how to conduct a comprehensive workforce survey. Pewaukee (2,635): JoAnn Sternke, superintendent



| 13

W ED N E S DAY | 3:30–4:30pm

thousands of governing bodies nationwide to leverage the power of next-generation, cloud-based services to become more effective. BoardDocs: Cheryl Domby, eGovernance coordinator; Mequon-Thiensville (3,740): Demond Means, superintendent; Amanda Sievers, administrative assistant  Continuity and Succession Planning for School Administrators 201A Learn about systems that districts can build to prepare for continuity of district operations through turnover. Large and small districts are challenged to sustain programming during transitions of key district leaders, but proactive planning and leadership capacity can prepare for these changes. This work should begin at the board level to solidify the mission and vision of the district to drive the search for new administrators. Saint Francis (1,195): Jonathan Mitchell, business manager SCHOOL FINANCE

 Going to Referendum? What We

Learned the Second Time 101B Asking a community to increase taxes is never an easy

discussion, especially when it involves the emotions of closing a community school. This was the difficult decision that was faced by the Durand-Arkansaw School District. After a failed initial referendum, the district learned some key aspects that led to the eventual passing of a referendum. This session will focus on the process the district went through to gather the essential data to define the scope of the project, the community engagement, the tax impact, and the lessons learned from the first referendum. Durand-Arkansaw (970): Greg Doverspike, superintendent; SDS Architects, Inc.: Laura Eysnogle, interior designer; Tom Twohig, principal architect; Market & Johnson, Inc.: Jason Plante, vice president; Baird Public Finance: Lisa Voisin, director  Financial Roles and Responsibilities of School Board Members 101A The school board plays an important role in the oversight of a district’s finances. Learn more about the financial roles and responsibilities of school board members, including the relevant state statutes, as well as policy development and

budgeting practices and procedures. WASB: Roger Price, consultant SCHOOL LAW

 Access to Public Records and

Personnel Files 102AB School districts are frequently subject to public records requests, and districts face significant liability if they do not respond in a timely and accurate manner. This session will cover the basics of Wisconsin’s public records law with a special emphasis on responding to requests for information contained in employee personnel files, including records that are being maintained in response to an investigation into alleged employee misconduct. Questions from attendees are welcome, and time permitting, this session will also briefly cover the basics of Wisconsin’s records retention law. WASB: Ben Richter, staff counsel STUDENT ACHIEVEMENT

 Here’s The Data! Now What?

202AB Wisconsin’s 2016 Elementary School Principal of the Year Melissa Herek and her staff will share the importance of looking at schoolwide data from an integrated lens. This session will help participants understand how PBIS and RtI systems can be used together for decision-making. Learn about Lawrence-Lawson Elementary School’s journey toward effectively integrating academic and behavioral data at the systems level. Through the use of surveys, shared leadership, and collaboration, participants will walk through writing a school improvement plan. Presenters will also share how to ensure that the plan is successful through the use of formative data. Sparta Area (2,885): Jennifer Banse, RtI/PBIS academic learning coach; Melissa Herek, principal; Holly Larson, teacher  The Power of All of Us, All in One Place, The WDLC 101CD Come discuss how the state education department, a consortium of districts large and small and an




education service agency, collaborate to create online and blended learning experiences. Through this equitable access called the Wisconsin Digital Learning Collaborative (WDLC), each partner autonomously implements online and blended learning. DPI Instructional Media and Technology: Janice Mertes, assistant director; Wisconsin eSchool Network: John Jacobs, director of online learning; CESA 9/Wisconsin Virtual School: Dawn Nordine, executive director  Using Collaboration to Meet

Regional Economic Needs 102DE Learn how the School District of Bonduel developed programming that is producing students who are college and career ready. Presenters will share the collaborative efforts between a technical college, local industry, and a rural high school. The partnership focused on identifying the needs of the local and

regional job market, developing relevant curriculum and programming, and increasing student participation in college coursework. Bonduel (780): Patrick Rau, superintendent; Jay Krull, board president; Jane Wonderling, principal; Bev Pleshek, school counselor; Laura Warning, youth apprenticeship coordinator; Ashlie Mastey, student; Taylor Thiex, student; Northeast Wisconsin Technical College: Brooke Holbrooke, K-12 relations manager  We are All in This Together 201B Hear how one district reduced its suicide rate in half in three years through effective community collaboration. Learn about traumainformed care, not only for students, but also staff. They too are traumatized by the personal stories of students and colleagues. Building resilience is the key to a healthy overall environment. Somerset (1,585): Sarah Colling,

teacher; Patricia Schachtner, board member (also St. Croix County chief medical examiner)  The First Autistic UW-Madison Graduate — How Public Education Made His Success Story Possible

202DE In 2005, Matt Ward became the first known person with an autism diagnosis to graduate from UW-Madison. Matt will describe his life with autism with a focus on his educational experiences — both positive and negative. Matt’s mother, Nancy Alar, will give the parent’s perspective on how public education made Matt’s transition to his current life as a successful, independent but still “gloriously autistic” adult possible. Matt Ward, UW-Madison graduate; Nancy Alar, parent

The Baird Difference Learn about the value Baird can add to your district’s financial future! Our school finance team can assist your district with: • Debt Issuance and Referendum Planning • Tax Levy Management • Debt Management and Refinancing • Multi-year Budget Forecasting • Training for New Business Office Staff • School Finance Consulting & Support Visit Baird at booth 401. rwbaird.com/publicfinance ©2016 Robert W. Baird & Co. Incorporated. Member SIPC. MC-48906.


| 15


General Session


3 – 5 pm | Wisconsin Center

| Liz

Ballroom CD Presiding: Stu Olson, WASB President, Shell Lake School District

1 9 , 2 0 1 7


“I started to grasp the value of the lessons learned while living on the streets. I knew after overcoming those daily obstacles that next to nothing could hold me down.”

Stu Olson

The Bay Port High School Wind Ensemble from the Howard-Suamico School District will kick off the second general session of the 96th State Education Convention. Wisconsin school board members who have served 20 or 30 years will be recognized during a special ceremony. WASB President Stu Olson will reflect on his year as WASB president before handing the gavel onto the next WASB president. Liz Murray, best-selling author of “Breaking Night,” will share her triumphant story of overcoming homelessness at age 15 to graduating from Harvard University on a full scholarship.



Liz Murray’s life is a triumph over adversity and a stunning example of the importance of dreaming big. Murray’s life as the child of cocaineaddicted parents in the Bronx was bitterly grim. By age 15, Murray’s mom had died and she was homeless — living on the streets, riding the subway all night, and eating from dumpsters. Amidst this pain, Murray always imagined her life could be much better than it was. Determined to take charge of her life, Murray finished high school in just two years and was awarded a full scholarship to Harvard University, all while


camping out in New York City parks and subway stations. Murray’s story is exhilarating and inspirational. Her delivery is innocently honest, as she takes audiences on a very personal journey where she achieves the improbable. Her memoir, “Breaking Night,” landed on the New York Times best seller list within a week of its release and quickly became an international bestseller. Murray is passionate about speaking on the importance of personal motivation, transforming problems into opportunities, and what it takes to make a difference in people’s lives.

T H U R S D A Y Break-out Sessions PLEASE NOTE: Sessions may be updated or added. Check for updates at wasb.org/convention or on the convention app.


 Beyond Branding: Living Your Mission and Vision Every Day 102AB Five years ago, the Sheboygan Falls School District began a journey to develop its mission, vision and commitments. From staff to the board, administration and community, the district is engaging its stakeholders to help develop a district climate where the schools are viewed as the community’s greatest asset. Sheboygan Falls (1,770): Jean Born, superintendent; Mary Lofy, director of curriculum and instruction; Dorreen Dembski Communication Services, LLC: Dorreen Dembski, owner





 B3 and Beyond: Three Steps to

Save Dollars 203AB Find all the hidden places you could save money district-wide without spending it on actual facility improvements. The session will walk through a three-step process from utility analysis and benchmarking, to a closer look at operations and physical building assessments. The process embarks on a mission to save districts money by working with utility representatives, facility experts, and your internal staff. The money savings can be used to update facilities as they evolve with changing teaching methods. The facility changes will impact the operations of your

buildings. Consider this tactic in your next 10-year facilities plan. LHB, Inc.: Phil Fisher, facilities and operation specialist; Troy Miller, education focus leader  The New and Evolving Threats to Cyber Security 103AB This session will raise awareness to new and evolving cyber security issues in school districts. We will begin with addressing social media risks, strategies to combat those risks, and recommendations for the appropriate use of social media. Special emphasis will be placed on Facebook security settings, the value of Twitter in mass notifications, and acceptable-use policies. We will also address current cyber

extortion threats, such as ransomware. Finally, this session will shed light on electronic device theft patterns while equipping attendees with methods and resources to protect those devices. RETA Security: Paul Timm, president (Sponsored by Arther J. Gallagher & Co.) HUMAN RESOURCES

 A Salary Model for Model Teachers 203C The session will offer a summary of the salary model for teachers implemented by the School District of West Salem. It will include a review of the process for developing the model, for transitioning from the old model to the new model, an update of current progress, and a summary of goals for moving forward. West Salem (1,800): Troy Gunderson, superintendent  Educator Effectiveness: Increasing Impact 201B The DPI has learned a lot from

districts through the evaluation of the Wisconsin Educator Effectiveness System — specifically, what positively and negatively impacts the work. Hear specific lessons learned the past three years and how to use those findings to support your district. Engage with brand new DPI resources and tools designed specifically for district administrators and school boards. The tools will highlight policies and decisions each district must make, considerations and implications for each decision, and other supports to ensure the district is set up for success. DPI Educator Effectiveness: Katharine Rainey, director LEADERSHIP

 Well, What Did You Expect?

102C The relationship between board expectations and student achievement has been well established. Session attendees will discuss how students and fellow board members benefit from expectations or become the victims of them.




| WASB Breakfast Program

Dr. JoAnne Owens-Nauslar

Without regularly reviewing our expectations, it is easy to become die-hard and set in our ways. By the conclusion of the session, attendees will know how to set expectations that ultimately result in enhanced student achievement. Stockbridge (240): David Moscinski, superintendent  Data Leadership with WISExplore 101CD School boards from highachieving school districts understand their role in being data savvy. They know how to identify student needs and justify decisions based on data. In this WISExplore session, learn about Wisconsin’s data leadership efforts and the public data sources available to school board members, district staff and the community. Learn how to navigate the WISEdash public portal and about new data recently updated. Presentation slides will provide step-by-step instructions and tips to navigate the data dashboards. CESA 12: Jim Lee, director


Thursday, Jan. 19, 7 – 8:30am | Crystal Ballroom, Hilton

Be a Possibilitarian. In this high-energy, enthusiastic, and sometimes hard-hitting presentation, Dr. JoAnne Owens-Nauslar will share lessons she has learned from being a Possibilitarian — someone who is highly optimistic, every day. Considered one of the nation’s most vocal personalities on the importance of needing to “move to improve,” Dr. Jo talks about how you must take care of yourself before helping others. A former teacher and physical education advocate, Dr. Jo will share four of the most vital parts of being a Possibilitarian … laughing, learning, sharing, and networking. In addition, she will teach us how to adjust our attitudes and cope in this sometimes stressful, high-anxiety world we live in. Her presentation is not only high-energy and powerful, it’s downright fun. Sponsored by AT&T. Tickets required. Dr. JoAnne Owens-Nauslar has spent 43 years promoting the benefits of healthy, active living. She is a past president of the National Association for Sport and Physical Education and the American Alliance for Health, Physical Education, Recreation, and Dance. Dr. Jo taught at all levels and was the Director of Professional Development for the American School Health Association.

Damian LaCroix

| WASDA Luncheon Thursday, Jan. 19, Noon – 1:15 pm Crystal Ballroom, Hilton

| WASBO Luncheon Thursday, Jan. 19, Noon – 1:15 pm Empire Ballroom, Hilton

Hosted by the Wisconsin Association of School District Administrators, the WASDA Luncheon features the 2017 Wisconsin Superintendent of the Year — Damian LaCroix of the Howard-Suamico School District. Tickets required.

Join school business managers and school leaders at the WASBO Luncheon. The Wisconsin Association of School Business Officials will recognize the 2017 Wisconsin School Business Official of the Year — Jill Bodwin of the Pulaski Community School District. Tickets required.

Jill Bodwin


| 17

T HU R SDAY | 8:45–9:45am  Search and Leadership Transition Services 202AB The school board is responsible for effectively handling a search for a new school leader. In fact, the community expects the school board to ensure a smooth leadership transition that includes the selection as well as the orientation of the new superintendent. This session will provide board members with an outline of search services offered by the WASB to assist a school board in conducting a quality superintendent search and provide tips to ensure an effective leadership transition occurs in the school district and community. WASB: Louis Birchbauer, director of


search services and organizational consulting; Roger Foegen, consultant; Guy Leavitt, consultant; Connie Schiestl, consultant; Rachel Schultz, consultant; George Steffen, consultant SCHOOL FINANCE

 Economic Update

103C Wisconsin experienced a higher volume of school debt referenda in 2016 as a result of four regular election dates. Many districts will be facing the challenge of borrowing in what has become a very volatile economic market. In this session, attendees will gain an understanding of interest rate volatility, market factors that influence the direction of interest


International Baccalaureate Schools Tour Thursday, Jan. 19 | 8:35–11:15 am The Milwaukee Public Schools (MPS) International Baccalaureate (IB) Schools Tour will feature two of MPS’s seven IB schools — Lowell Elementary School and Ronald Reagan High School. From the primary grades through a diploma program, MPS was the first district in the state to offer its students the opportunity to take advantage of a full IB continuum. IB is “a non-profit educational foundation offering four highly respected programs of international education that develop the intellectual, personal, emotional and social skills needed to live, learn and work in a rapidly globalizing world.” Take a tour of these two MPS IB schools to learn more about this highly rigorous and successful program.  TOUR SCHEDULE:

8:35 am — Board shuttle bus — pick-up is at the ground floor doors of the Wisconsin Center near the corner of 4th and Wells Streets (between Ballrooms AB and CD) 8:45 am — Depart from the Wisconsin Center 9–11 am — Tour schools 11:15 am — Return to the Wisconsin Center Pre-registration is required. Inquire at registration desk (3rd floor Wisconsin Center).

rates, and controllable factors that can position districts to reduce the costs of borrowing. A historical economic timeline will be presented that will help build upon the audience’s understanding of market volatility. Baird Public Finance: Brian Brewer, director; Craig Elder, director; Lisa Voisin, director  Revenue Limits

101A The school revenue limit is the major base for school funding in Wisconsin. The revenue limit sets the total dollars that can be raised through state equalization aid and local property taxes and is based directly on the number of residents attending a public school from within a school district’s boundaries. Learn how the revenue limit is calculated and what variables are included in the calculation beyond student membership. This session will cover every level of experience. DPI School Financial Services: Bruce Anderson, consultant SCHOOL LAW

 The Art of Advocacy from a

School Board Perspective 201CD Legislation and the relative lack of state funding have influenced the manner in which districts across the state function today. This session will provide tips and ideas on how and why to stay closely connected with legislators to inform them of the impact their decisions have on their local schools and constituents. Howard-Suamico (5,500): Mark Ashley, board president; Lisa Botsford, board member; Teresa Ford, board member; Laura Barnard, board member  New Law Update

102DE WASB staff will review legal developments over the last year, including new laws and significant court cases and administrative actions. Topics covered include the Every Student Succeeds Act, Wisconsin laws adopted in 2016, recent guidance from the Equal Employment Opportunity Commission and the U.S. Department of Agriculture, and more. WASB: Barry Forbes, associate executive director; Bob Butler, associate executive director




Sustainable Schools Pavilion

PRESENTATION  Thursday, Jan. 19 Exhibit Hall | 10–10:30 am

Sustaining a Healthy and Productive Workforce Learn how an effective absence and disability management program can help your employees better manage their health and remain productive on the job. We’ll discuss the components of an effective program and share real-life success stories. The Standard: Brian Kost, senior director


 Community, Fab Labs and Kaizen: Rethinking Tech Ed in Ripon 101B There are tremendous resources within your community. If you reach out and ask for their expertise, they can be a valuable resource to your district. The Ripon Area School District hosted a Kaizen Event facilitated by a third party that brought together industry leaders, educational leaders and Plunkett Raysich Architects, LLP to plan and design space within a new school facility that will

prepare both students and community members for careers in manufacturing and engineering. Plunkett Raysich Architects, LLP: Nicholas Kent, partner; Ripon Area (1,730): Mary Whitrock, superintendent  RtI Myths and Misconceptions: Our Journey 103DE Hear about the AdamsFriendship Area School District’s journey of RtI implementation. The district started in 2010 with a committee of representatives from all schools with the task of implementing RtI districtwide. The results were sometimes missing the mark. As the district continued its learning, understanding, and experiences of RtI, it learned better practices and enhanced its system to reflect the true essence of RtI. Adams-Friendship Area (1,555): Michelle Johnson, RtI coordinator; Shannon TerMaat, reading specialist  Academic and Career Planning: How it Started in Mishicot! 201A Academic and career planning (ACP) is required to be delivered in middle and high school beginning in fall 2017. Skills needed for success in college and in the workplace, while overlapping, are distinct. While

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Internet Café PRESENTATION  Thursday, Jan. 19 Exhibit Hall | 10–10:30 am

Twitter for School Leaders Educators are the fastest growing user group on Twitter. Become more familiar with the platform, send your first tweet, or use some of the advanced features to help streamline your learning and district story telling. Fall Creek (840): Joe Sanfelippo, superintendent

schools have many college and career opportunities in place, random acts of career development do not equal true academic and career planning. The path to move beyond an elective or add-on experience for some students to an integrated, personalized journey for every student will require a systems approach. Learn about one district’s ACP approach, which moved posthigh school planning from a counselor activity to one that is created and driven by every student. Mishicot (850): Colleen Timm, superintendent; DPI Career and Technical Education: Robin KroyerKubicek, career pathways consultant  Removing Educational Barriers: Leveraging Video Technology 202DE Are you struggling to hire or retain teachers? Do you wish you could provide more dual-credit opportunities for your students? Is there a need for career training in your school and community? Does your district have a need for a plan to provide more for students with less funding? Remove educational barriers by leveraging video technology. Riverdale (650): Bryce Bird, superintendent; Rebekah Gehrke, BOOST consortium coordinator; Mineral Point (710): Luke Francois, superintendent; Highland (310): Nancy Hendrickson, superintendent; Kickapoo Area (500): Douglas Olsen, superintendent; Pecatonica Area (430): Jill Underly, superintendent


| 19

8:45–9:45am THU R S DAY | 10:45–11:45am  Youth Mental Health Training Needs and Solutions 202C Learn how your district can provide mental health training, awareness and services through reasonable cost options. One district has sustained a highly utilized, free professional counseling program that provides access to professional counseling free of charge for students, immediate family members, as well as all staff and their family members over four years of age. This support reduces the stigma around mental health and helps adults support students. This panel will inform attendees and provide a forum for questions on this critical area for schools. Green Schools Network: Erin Green, treasurer; DPI Student Services/Prevention and Wellness: Christie GauseBemis, consultant; Waupaca (2,180): Gregory Nyen, superintendent


Open Discussion Session:

 I Saw it on Facebook

102AB Have you ever thought that your school district is losing the social media campaign? Have you stepped up efforts to “get out the word” about

your district only to be attacked, rebuffed or discredited in social media platforms? This informal session is a time to share and talk about strategies you have used to advance positive district messaging and to disrupt or disarm negative social media messaging. Bring your ideas and strategies to share and learn from others. Verona Area (5,420): Dean Gorrell, superintendent  Positive and Productive Engagement Through Parent Leadership 203AB The School District of South Milwaukee has established a parent leadership team that cultivates authentic involvement in districtwide initiatives. Find out how this unique structure promotes student success and well-being by fostering positive dialogue among families, teachers, administrators, community members, and legislators. South Milwaukee (3,200): Rita Olson, superintendent; Kate Bernovich, parent; Carrianne Hayslett, parent; Katie Popek, parent; Julie Swanson, parent; Eric Wrightman, principal FAC I L I T I E S

 Long-Term Capital Maintenance

Planning 103AB Districts often use alternative funding solutions, shift budget dollars

or consider going to referendum to address school funding challenges. A first step may be to develop a longterm capital maintenance plan that can be incorporated into facilities master-planning efforts. This process includes completing a facilities assessment to understand the current state of all district facilities. Learn how the Sun Prairie Area School District and its project partners began to address its facility challenges by completing a facilities study and 20-year capital maintenance plan. Eppstein Uhen Architects: Eric Dufek, K-12 market leader; J.H. Findorff & Son, Inc.: Matt Breunig, project manager; Sun Prairie Area (8,120): Phil Frei, business manager  Know the Risk: What to Consider When Transporting Students

103DE Due to a statewide shortage in qualified bus drivers and stretched local budgets, districts are considering alternative transportation means for after-school activities. Learn about the different methods of transportation, the risks for districts, and best practice strategies to ensure that districts, students, and staff are protected. St. Francis (1,190): Jonathan Mitchell, business manager HUMAN RESOURCES

 Compensation Framework Focused on Effective Teaching

102DE Follow the journey of Marshall Public Schools in the development and implementation of a compensation framework focused on effective teaching and continuous improvement. The resulting compensation framework is grounded in effective teacher practice, along with an expectation of continued professional growth that impacts student performance and recognizes leadership beyond the classroom. Marshall (1,085): Barbara Sramek, superintendent; Scot Anderson, teacher; Lisa Blochwitz, principal; Jon Bunch, board president; Gerri Hansen, teacher; Jeff Looze, teacher; John Lutz, board member; Brian Sniff, principal




S P O U S E  Recruiting and Retaining a New Generation of Teachers 202DE The presenter will discuss: 1) the mindset and motivations of the millennial generation; 2) specific compensation package ideas to recruit and retain younger teachers while still being able to attract the experienced, hard-to-find specialist educator; and 3) a paradigm shift in management, evaluation and providing benefits to a new generation of teachers. Associated Benefits and Risk Consulting: Bret McKitrick, HR consultant

Harley-Davidson Museum Thursday, Jan. 19 | 10:15 am – 1:45 pm Take a tour of the Harley-Davidson Museum. See the best of American design and culture — seasoned with freedom and rebellion, showcased in a landmark building. Spouse excursion includes lunch at the Harley-Davidson Museum’s Motor Restaurant.


 Effective Governance Processes:

Facilitating a Positive and Productive Board Meeting 102C The session is designed for superintendents and board members who share responsibility for achieving meaningful and productive outcomes to board meetings on behalf of the school communities they serve. The work of school board governance is complex and challenging. Learn strategies and techniques to structure a board meeting so that group learning, discussions, problem solving and decision-making are effective and productive for all involved. WASDA: Jon Bales, executive director;


Pre-registration is required. Inquire at registration desk (third floor Wisconsin Center). Participants may begin boarding the shuttle around 10:15 am — the shuttle will depart the Wisconsin Center at 10:30 am. Shuttle pick up/drop off is at the ground floor doors of the Wisconsin Center near the corner of 4th and Wells Streets (between Ballrooms AB and CD). Participants will return to the Wisconsin Center around 1:45 pm.

Patina Solutions: Drew Howick, leadership development consultant  Strategic Planning: Strategies for Plan Deployment and Monitoring

201B The vision and mission of a school district guides student learning, provides organizational direction and

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reflects community expectations. Learn about the WASB Strategic Planning Process, which involves community input, administrative leadership, and school board endorsement. This session will also highlight a deployment process for the strategic plan and procedures for monitoring plan progress through the school board’s regular work activities. WASB: Louis Birchbauer, director of search services and organizational consulting; George Steffen, consultant; Al Brown, consultant

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101A State equalization aid makes up one of two major pieces of school funding in Wisconsin. It is calculated based on a district’s spending, the property tax base, and number of students. The DPI School Financial Services Team will discuss the variables and factors influencing each district’s share of equalization aid and what your district can expect in the future based on current law. This session will cover every level of experience. DPI School Financial Services: Bob Soldner, director


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TH UR S DAY | 10:45–11:45am  Wisconsin School Funding — Contributing to Educational Opportunity Roadblocks? 202C A new study released by the Association for Equity in Funding has answers to an important question: “Does the Wisconsin school funding model have a negative impact on student outcome?” The analysis of 10 years’ worth of data demonstrate that the system funding the education of our children in Wisconsin actually contributes to inequity of educational opportunity — and the results will impact every school district in the state. This session will highlight the important findings of the study. Frame for the Future: Scott Wittkopf, public policy communications research and consultant; Neillsville (970): John Gaier, superintendent SCHOOL LAW

 Law Enforcement in Schools and Education Under Arrest 201CD In the era of increasing school violence and heightened awareness of student safety, schools are opening their doors to law enforcement, which presents additional hurdles and challenges, including an increased risk of liability. This session explores the necessity of contracting with law enforcement for presence in schools, use of surveillance cameras in buildings and on buses, interrogation of students, and concerns related to the Family Educational Rights and Privacy Act (FERPA). von Briesen & Roper, S.C.: Christine Hamiel, attorney; Andrew Phillips, attorney STUDENT ACHIEVEMENT

 Universal Design for Learning

(UDL): Policy Recommendations 103C There is no such thing as an average learner in the classroom. Any kind of one-size-fits-all classroom instruction will not reach all learners and will actually create learning barriers for some. UDL asks that the curriculum be designed to remove these barriers. This presentation will focus on the UDL concept and how its implementation removes barriers for learning in the classroom, and public




policies that encourage UDL implementation in the classroom. CESA 7: Nissan Bar-Lev, special education director; Becky Walker, director of learning services  A Unique Program for Students Aged 18-21 Years Old with Special Needs 201A The Burlington Area School District and Waterford Union High School have partnered to provide an individualized program to meet the needs of students aged 18-21 years old with special needs in a residential environment. This unique program teaches life and job skills. It has been operating for 10 years and just moved to a new home in Burlington. Hear about the steps district leaders took to develop the program and obtain a facility for this special program. Burlington Area (3,160): Peter Smet, superintendent; Kathy Merlo, teacher; Gail Spitzenberger, special education director; Waterford UHS (1,150): Sandra Asmussen, special education director; Keith Brandstetter, superintendent; Michelle LeBas-Bowen, PAC house coordinator  Personalized Learning: Ideas + Research + Application = Results 203C Want to know more about research-based, personalized learning practices, research findings, and local results that are used to meet all learners’ needs? Intrigued by the concept of personalized learning, but unsure about the goals or results? Attend this session for a reflective presentation and dialogue, and walk away with strategic ideas and approaches to transforming the learning experience for all learners. CESA 1 Institute for Personalized Learning: Ryan Krohn, director  Collaborative Leadership for Future Ready Digital Schools 101CD Come explore the new Wisconsin Digital Learning Plan and the connected Future Ready resources. State leaders and district panel guests will help lead engaging discussions about effective ways to foster innovative learning, review digital learning policies, develop digital leadership capacity and learn about valuable state resources. This interactive session

will explore how schools are building capacity in staff to implement digital learning ecosystems. Connections to the role of school boards with strategic planning for digital teaching and learning will be highlighted to understand proactive planning components and assessment of progress. DPI Instructional Media and Technology: Janice Mertes, assistant director; Richland (1,380): Jarred Burke, superintendent; Kettle Moraine (4,020): Patricia Deklotz, superintendent; Baraboo (3,110): Lori Mueller, superintendent; Pewaukee (2,635): JoAnn Sternke, superintendent; Southern Door (1,100): Patricia Vickman, superintendent  Excellence Gaps in Education 202AB In contrast to traditional achievement gaps, which focus on minimal proficiency, excellence gaps represent differences in rates of advanced achievement. Whereas some minimal proficiency gaps have narrowed, income and racial/ethnic excellence gaps have exploded. This session will provide a quick overview of national excellence gaps before getting into specific detail on Wisconsin and district-specific gaps. Attendees will be provided with a template for how to compute their own gaps and ideas for how to mitigate them. UW-Whitewater: Scott Peters, associate professor; Tomahawk (1,310): Cathy Schmit, board member  Utilizing Coordinated School Health Policy Strategies to Promote Student Achievement and Success in School 101B This session will include a review of the Centers for Disease Control’s Whole School, Whole Community, Whole Child Model and discuss how all of the components work towards creating a culture of health in the school environment and in the community. Specific examples of how school district and community partners are successfully utilizing this model will be shared. DPI Physical Education and Physical Activity: Eileen Hare, education consultant; Children’s Hospital of Wisconsin: Bridget Clementi, vice president of community health


 Building Community Support

for Facilities Starts with Us 101CD Muskego-Norway Schools administration, board members and key partners will provide participants with the strategies they deployed to engage the community in a comprehensive master planning process. The team will share how strong collaborative partnerships and a well-deployed communication plan positively impacted referendum efforts. Learn about communication tools and collaboration strategies that made the journey enjoyable for the team and resulted in community support of a referendum. The team will share the effective steps deployed and the lessons they learned along the way. Muskego-Norway (4,890): Kelly Thompson, superintendent; Jeremiah Johnson, supervisor of buildings and grounds; Julie Kelly, business

manager; Jeff Petersen, assistant superintendent for continuous improvement; Richard Petfalski, board president; Bray Associates Architects, Inc.: Matt Wolfert, principal/president  Using Future Search to Engage Your Community 103C We know the importance of a meaningful relationship between a school district and the communities it serves — the vision and values of how students are educated need to be clear and aligned. What is your strategy for engaging the public in a meaningful way? Learn how three very different districts engaged their community in a thoughtful and deliberate process using a methodology called Future Search. Over three days, they determined common ground, a shared vision, and specific outcomes that helped to shape the districts’ priorities for the next decade. Patina Solutions: Drew Howick, leadership development consultant; Wautoma Area (1,380): Tom Dahlke,

board member; Jeff Kasuboski, superintendent; Luxemburg-Casco (1,935): Timothy Kinnard, board president; Glenn Schlender, superintendent; Stoughton Area (3,165): Tim Onsager, superintendent; Donna Tarpinian, board member FAC I L I T I E S

 Focus on Wisconsin Schools: How to Fund Energy Efficiency 201A Wisconsin offers several funding options and technical assistance for school districts interested in making their facilities more costeffective and energy efficient. Learn about Focus on Energy and the Wisconsin Office of Energy Innovation’s Municipal Energy Efficiency Technical Assistance Program, two statewide entities helping save money for schools through expert advice, educational resources, and financial incentives. Focus on Energy: Heather Feigum, program manager; Wisconsin State Energy Office: Megan Levy, director of local energy programs


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T HU R S DAY | 1:45–2:45pm  How Are Wisconsin School Districts Preparing for Unwanted Threats? 202C More and more schools are being affected by unwanted intruders. No one is exempt. What steps has your school district taken to train your first responders? Panelists will share how they have proactively taken the steps to train their administration, staff and students. ALICE Training provides options and bullying awareness provides prevention so come with your questions. Leave motivated to implement safety procedures in your district. Howard-Suamico (5,500): Allen Behnke, director of facility services; Wisconsin School Safety Coordinators Association: Barbara Dorff, national trainer for ALICE; Kenosha Unified (22,350): Pat Finnemore, director of facilities; Kettle Moraine (4,020): Laura Lloyd, associate principal; Jamie Soneberg, school resource officer; Dale Zabel, director of facilities HUMAN RESOURCES

 Trending: Matching/Vesting to

Improve Recruitment and Retention 202AB Matching/vesting isn’t just a private sector benefit anymore. Many districts now offer matching and vesting contributions through

their 403(b) programs to improve recruitment and retention of quality staff. However, the details of your program and how it’s communicated will determine its success. Presenters will provide examples of 403(b) matching programs, common vesting schedules, and more. Hear one district’s experience including why they made the decision, how the rollout process worked, staff response, and the impact on recruitment, retention, and plan participation. WEA Member Benefits: Kelly Behnke, retirement consultant; Marty Richards, senior worksite benefit consultant; Howard-Suamico (5,500): Matthew Spets, assistant superintendent of business  Let’s Go Southern Door! How Healthcare and School Partnerships Can Engage Students, Staff, and Community in Health and Wellness 201B The Southern Door School District partnered with Ministry Medical Center to open a full-service, year-round community clinic at the school in 2016. Providing preventative and primary care was the next step in a strategic planning process to extend health and wellness opportunities beyond the traditional student therapy, school nursing, and athletic training services. Learn about this

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unique model, how to start your own, and explore opportunities to strengthen engagement of students, staff, and community in healthy lifestyles. Southern Door (1,160): Patricia Vickman, superintendent; Ministry Door County Medical Center: Jodi Hibbard, director of clinic operations; Matt Luders, business health and wellness executive; M3 Insurance: Cindy Van Asten, senior account executive LEADERSHIP

 Hot Topics in Instructional

Leadership 102DE Representatives from the Wisconsin Association of School Curriculum Directors (WASCD) will outline three current hot topics related to instructional leadership: future-focused leadership, creating the conditions for instructional success, and the educator as an advocate. Board members and district administrators will be equipped to go back home and understand what they are looking for when they ask the question, “How are we implementing this work?” WASCD representatives — DeForest Area (3,600): Pete Wilson, director of administrative services; Onalaska (3,100): Francis Finco, superintendent; Kimberly Area (5,000): Holly Prast, assistant superintendent Open Discussion Session:  Board Governance —

Roundtable Discussions 102C Participate in roundtable discussions with experienced school board members and WASB experts on any topic of interest to you. Discuss what you’ve learned in earlier sessions or come with specific questions. Whether you are a new board member or a seasoned veteran, this session will give you the opportunity to get the insight of board members from around the state. WASB: Barry Forbes, associate executive director; Kettle Moraine (4,020): Gary Vose, board member; Saint Croix Central (1,545): Howard Kruschke, board member; Hamilton (4,720): Gabe Kolesari, board member; Tomorrow River (1,150): Diana Bohman


 Cash Reserve (Fund Balance)

and Long-Term Fiscal Health 101A Presenters will explain the importance of fund balance and illuminate criteria for why sustaining a strong fund balance is crucial to the fiscal health of a school district. This session will cover proportionality, the effect of cash reserve on cash flow, and the items of fund balance board policy that should be in place. Improve your understanding of how the overall budget works and gain confidence to discuss these concepts with local citizens and state legislators. CESA 1: Speaker(s): Bob Borch, business manager; Stevens Point Area (7,200): Tom Owens, business manager; Baird Public Finance: Debby Schufletowski, school business specialist  Impact of Vouchers and Charters on Wisconsin Public Schools 203DE Learn about the effects, issues and concerns about school vouchers

and charter schools at the local and statewide levels. Information will be shared about specific local school districts and statewide information. DPI School Financial Services: Bob Soldner, director; Green Bay Area (21,000): Andrew Sarnow, business manager; Oshkosh Area (9,945): Susan Schnorr, business manager SCHOOL LAW

 Transgender Students: School Districts’ Legal Obligations 103AB This presentation will provide an overview of this fast-developing area of the law and will clarify the scope of a school district’s legal obligations to transgender or gender nonconforming students. It will also give practical guidance regarding the appropriate policies and procedures to follow when a request is received, as well as other best practices designed to minimize the risk of liability. ACLU of Wisconsin: Larry Dupuis, legal director; GSAFE: Brian Juchems, program director; Shorewood (2,000): Paru Shah, board

president; Menasha (3,350): Chris VanderHeyden, superintendent Open Discussion Session:  Open Session on School

Law Issues 101B Ask presenting attorneys any questions related to school law or a policy issue. Feel free to come with your own questions or simply listen to the discussion. WASB: Dan Mallin, legal and policy services counsel; Weld Riley, S.C.: Mindy Dale, attorney STUDENT ACHIEVEMENT

 High Expectations and Opportu-

nities for Poverty in Education 103DE Poverty for children has grown in the nation at an alarming rate. Many school districts struggle with closing the achievement gap and look for ways to engage students who live in poverty. Learn how the HOPE Center at CESA 6 works with districts to help them gain key skills and practical strategies for academic success for students living

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L I Z M U R R AY B O O K S I GNI NG Thursday, Jan. 19 | 5:15–5:45 pm Thursday keynote Liz Murray will be signing books outside Ballroom CD.

in poverty. Through the HOPE Center, districts realize the benefits of fully engaged students. Walk away with tools you can implement today! CESA 6 HOPE Center: Tere Masiarchin, coordinator; Jackie Schoening, coordinator  System Alignment for Continuous Improvement 202DE Learn about a process used to collect data at the school and system level to help schools assess the status of critical system supports, to define system targets for intervention and to develop action plans that address observed barriers to successful school improvement efforts. You’ll learn about the system review process through a case study. Outcomes and impact evidence will be shared by the school district involved. CESA 2: Gail Anderson, regional service network director; Ed O’Connor, system support consultant; WI RtI Center: Liz Gaebler, RtI academic regional technical assistant coordinator; Lynn

Johnson, south regional technical assistant coordinator; Twin Lakes #4 (370): Sara Markee, director of curriculum and instruction; Amanda Hahn, board president, Joseph Price, superintendent  Go Go Gadgets 102AB Have you ever wondered what new technologies are currently being used in schools, as well as what lies ahead for amazing technologies? Well, if you answered yes to either of these questions, then this is the session for you. Some of the technologies that will be featured are: Double Robotics Robot, Myo Armband, Spheros, augmented reality, virtual reality, and many more. Sheboygan Area (10,300): Michael Jaber, coordinator of instructional technology  50 Million Strong: It Starts

With Us 203C Presenters will share practical applications illustrating how physical education lessons and before- and after-school activities are designed

around the five national standards to reach SHAPE America’s goal of having 50 million students leading healthy, active lives by 2029. Attendees will witness activity segments (pre-K to high school) and have opportunities to get up and move. Wisconsin Health & Physical Education: Kris Fritz, retired physical education teacher; Janet Kunert, executive committee secretary; Waukesha (12,520): Penny Kroening, teacher; Milwaukee (75,760): Gail Milbrath, teacher; Erin (360): Tim Mueller, teacher; Platteville (1,560): Maureen Vorwald, teacher  Tools and Strategies for Effective Evaluation in Science/STEM

201CD This session will engage participants in sharing their work in program evaluation, specifically in the contexts of science and STEM. This session will review two tools to support this work: a self-reflection rubric for STEM programs developed by STEM Wisconsin and an instructional resources review tool for science. DPI: Kevin Anderson, science education consultant  Narrowing and Closing the Achievement Gap Must Begin with Addressing the Social and Emotional Gap

203AB Dr. Gary Williams of the University of Wisconsin-Milwaukee has dedicated his career to the theory and practice of educating minority and disadvantaged students. This session will include a brief, formal presentation by Dr. Williams followed by an engaging, solutions-based dialogue with school leaders on what can be done to address the social and emotional needs of all students. UW-Milwaukee: Gary Williams, director of the Institute for Intercultural Research




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General Session


10:30 am – 12 pm

2 0 , 2 0 1 7

| Fredi

Wisconsin Center Ballroom AB


“A classroom needs to be a reflection

Presiding: Patrick Finnemore, WASBO President, Kenosha Unified School District

of what’s going on in society if it’s going to be relevant to the kids.”



For more than two decades, high school science teacher Fredi Lajvardi has engaged, motivated and challenged students by making science fun and introducing them to the field of robotics. With countless hours spent after school, mentoring and investing in the underserved students at Carl Hayden Community High School in Phoenix, Lajvardi drew national attention in 2004, when he entered his diverse high school team in a university-level national underwater robotics competition. They placed first, defeating leading universities, including MIT. First covered by Wired magazine, their inspiring story drew attention from

Patrick Finnemore

The Fort Atkinson High School Jazz Ensemble will open the final session of the 96th State Education Convention. Nationally recognized STEM educator Fredi Lajvardi will share his inspiring story that emphasizes the importance of STEM education across all cultures of students.


local and national media outlets and led to the acclaimed documentary, “Underwater Dreams.” In March 2015, the film was selected by President Obama to screen at the White House in honor of National Robotics Week. Their story was also adapted into the major motion picture “Spare Parts,” starring actor and comedian, George Lopez as Lajvardi. With an effective leadership philosophy, incredible story and a spirited passion for teaching, Lajvardi offers valuable and inspiring insight on fostering teamwork, sparking creativity and helping individuals realize and maximize their potential. (Screening of “Underwater Dreams” at 9:15-10:15 in 103C.)

F R I D A Y Break-out Sessions PLEASE NOTE: Sessions may be updated or added. Check for updates at wasb.org/convention or on the convention app.


 Your Marketing Pitch: How to Knock It Out of the Park 101A Are you looking to take your single-hitting measures of marketing your district to one that knocks it out of the park? Grab your popcorn and peanuts and join the staff of the School District of Jefferson to learn about their grand slam efforts in developing a new website, launching a district app, creating a district promotional video, and implementing successful marketing strategies to pass an operational referendum. Hear how you can inspire community trust through marketing and public relations.




Jefferson (1,985): Stephen Dinkel, principal; Amanda Price, technology integrator; Mark Rollefson, superintendent  Business-Education Partnerships for Community Growth 101CD Business-education partnerships have created and strengthened opportunities for students and families in the Baraboo School District by establishing shared goals, financial supports, and stronger career pathways. Learn about the district’s strategic planning process designed to foster community partnerships, the collaborative engagement strategies used with city administration and businesses, and classroom and curricular connections aligned to the skilled-labor needs of local employers. Communication and

marketing tactics will be identified for participants to apply in their own settings. Baraboo (3,110): Lori Mueller, superintendent; Aric Hanusa, teacher; Baraboo District Ambulance Service: Bryan DeKeyser, trainer; Chris Fiebig, trainer; CESA 5: Joel Mindham, CTE coordinator; Baraboo Awning: Andy Moon, owner HUMAN RESOURCES

 Teacher Development Institute — Rethinking Staff Development 102C The presenters will engage the participants in the challenges faced by districts to provide ongoing professional development. Specifically, the presenters will share the rationale for and their journey to develop and implement a specially designed staff

FREDI LA JVA RDI BOOK S I GNI NG development program that directly embraces the goals of the district. Through the development of five, three-credit graduate courses, the program is centered on effective teaching practices the district desires teachers to implement and how they are related to components of Charlotte Danielson’s Framework for Teaching. Sheboygan Area (10,300): Tiffany Diven, teacher; Seth Harvatine, assistant superintendent of student and instructional services; Terry Urben, teacher LEADERSHIP

 Community-Based Servant

Leadership 102DE Through the hard work of community and school advocates, a network of servant leaders of all ages are being formally trained. These leaders are working collaboratively to expand supports and improve the quality of life for the students and residents of the Cashton area. Cashton (570): David Bell, superintendent; Tara Schmitz, teacher; Trinity Lutheran Church: Amanda Schultz, pastor  Implementing the Business of Education 101B The income achievement gap indicates that only 8 percent of students who live in poverty are likely to graduate from college compared to 80 percent of middleor upper-income students. This presentation will provide a call to action and offer a system to change the culture of leadership, stewardship and practice. School businesses must improve and compete effectively with the funding they now receive, learn from their corporate counterparts to adopt better business practices, and prioritize researchbased instructional models — where the students and community get high return on their investments. KCMG International LLC: Kathleen Cooke, consultant; Michael Gallagher, consultant; CESA 1: Bob Borch, business manager

Friday, Jan. 20 | 12:15–12:45 pm Friday keynote Fredi Lajvardi will be signing books outside Ballroom AB. SCHOOL LAW

 Legislative Update

102AB Learn what’s in store for K-12 public education in the 2017-18 Legislative Session. Get an up-to-date briefing on how the election will affect the agendas of the state Senate and Assembly Education Committees. Learn what the WASB hopes will be included in the governor’s 2017-19 budget proposal as well as what we expect will be included. Find out how the WASB’s new online advocacy software will make it easier for you to contact your lawmakers to let them know of your board’s positions on issues and to thank them when thanks are warranted. WASB: Dan Rossmiller, director of government relations; Chris Kulow, government relations specialist STUDENT ACHIEVEMENT

 Creative Curriculum Curation:

Leveraging our Learning 103DE Learn how one district is taking an innovative approach to curriculum by using digital practices and resources to collaboratively allow teachers to curate and update curricular resources to provide continuity across the district. Not only has this allowed the district to model digital learning practices, it has helped the district to fiscally shift how they are investing in tools that support learning as well as the planning of powerful learning experiences. Hear how they incorporate learning management systems for online and blended professional learning as well as how principals are using it to organize their building leadership team work. New Berlin (4,700): Caroline Haebig, coordinator of digital learning; Kelli Kwiatkowski, director of curriculum  Helping Students SOAR: A Personalized Approach to RTI 103AB Three years ago the staff at Swallow School collaboratively designed the SOAR intervention and extension program to provide person-

alized learning opportunities to all students in a K-8 environment. During this time, students are flexibly grouped, receive personalized instruction, set prioritized individual SMART goals, and meet regularly with faculty members to discuss their learning journey. Students and staff utilize multiple data points to determine their own unique learning path. As the district has progressed through its learning journey, several modifications to the program have occurred. Learn about the district’s journey from initial concept to its current format. Swallow (540): Rachel Crockford, coordinator of instruction and activities; Kyle Moore, principal; Melissa Thompson, superintendent  From Data Systems to Unified District-Wide Achievement 103C Many Wisconsin school districts face the challenge of how to collect and manage data in the culture of continuous improvement in education. In this session, leadership from multiple Wisconsin districts will each provide a case study of a transition to continuous improvement culture through the utilization of a comprehensive data dashboard system. Examples will include setting and monitoring district, department, and classroom goals, as well monitoring the intervention progress. Kettle Moraine (4,020): Bob Boyd, director of technology

9:15–10:15 am FAC I L I T I E S

 Assessment of Facilities

103DE A comprehensive facilities assessment is a step in the planning process that helps school districts and their communities better understand the current state of its facilities and how well these components support educational goals. This presentation will discuss the various components of a comprehensive facilities assessment as well as research-based standards to assist in


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F RIDAY | 9:15–10:15 am

the evaluation of the current use and usefulness of facilities. WASB: Roger Price, consultant HUMAN RESOURCES

 Employee Engagement: The One

Thing that Can Improve Everything in Your School 102C Current national research shows that only 30 percent of your employees are engaged. See the data and research behind employee engagement and witness the story of how the St. Croix Central School District increased employee engagement, which contributed to improved achievement and growth. Saint Croix Central (1,545): John Hueg, board member; Tim Widiker, superintendent LEADERSHIP

 Board/Superintendent

Relations and the Importance of the Superintendent Evaluation 102DE Relationships are a cornerstone of an effective school board. According to the Key Work of School Boards, “The most important relationship a school board must establish is with its superintendent. This session will provide some key factors and tips in establishing and maintaining a strong working relationship between the school board and superintendent. Learn about key components of a superintendent evaluation system that provides feedback focused on continuous improvement and promotes a team-building relationship. WASB: Louis Birchbauer, director of search services and organizational consulting; Guy Leavitt, consultant; Rachel Schultz, consultant SCHOOL LAW

 Is Free Speech Free in 2017? From Tinker to the Internet 101CD The internet. Social media. How far do the arms of school boards reach? When does student speech invade the rights of others? One of the biggest cases regarding student speech was Tinker v. Des Moines Independent Community School District, which the Supreme Court ruled upon in 1969. In Tinker, the Court established a standard for




protecting student speech. This standard became known as the “substantial disruption” standard — school officials could punish student speech only if they could reasonably forecast that the speech would cause a substantial disruption or material interference with school activities. What does this mean for schools in 2017? Salem (970): Steve Brown, board member (also an assistant professor of Education Leadership and Policy at UW-Oshkosh); John Tinker, plaintiff in Tinker v. Des Moines STUDENT ACHIEVEMENT

 MakerSpaces, Fab Labs, Innova-

tion and Project-Based Learning 101B MakerSpaces, fab labs, innovation centers and problem-based learning in education are all exploding in the media. How does that affect your classrooms? What are the different types of MakerSpaces that you hear about in various settings? Come learn about these environments and how these tools benefit your students. Explore how to implement MakerSpaces into your classroom, library, and/or community. How do MakerSpaces support learning in a hands-on, inquiry-based environment? Racine (19,900): Terri Tessmann, supervisor of STEAM and personalized learning  Get Real! Implementing Personalized Learning 101A Hear about one district’s journey as they began incorporating components of personalized learning into their traditional public schools. Hear about ways to utilize staff and scheduling to meet the needs of all learners. Highlights will include: establishing voice and choice in a K-4 setting, encouraging a growth mindset, fully including special education staff and learners into a regular education classroom, and implementing a firstthrough fourth-grade math learning environment where grade level lines are blurred and all students’ needs are met. Baldwin-Woodville (1,650): Russell Engler, teacher; Tiffanie Grodevant, principal; Heather Kittelson, teacher;

Jeremy Nygaard, teacher; Jennifer Sarauer, teacher; Sarah Spenle, teacher; Kim Thomason, teacher; Matthew VandeBerg, teacher  Creating a School: The Visioning, Challenges, Celebrations 103AB In the fall of 2013, the Altoona School District opened a new school, not a physical building but a new concept school: Altoona Intermediate School, a fourth- and fifth-grade, multi-age, project-based learning school. Learn how this school was opened with no extra grant money, using the sweat of hard work by all stakeholders. The district is now in the fourth year of this exciting adventure. Learn from parents, teachers, administrators and board members about this journey to successful learning for all! Altoona (1,600): Connie Biedron, superintendent  “Underwater Dreams” — A Documentary Screening 103C Written and directed by Mary Mazzio, and narrated by Michael Pena, “Underwater Dreams” is an epic story of how the sons of undocumented Mexican immigrants learned how to build an underwater robot from Home Depot parts and defeat engineering powerhouse MIT in the process. Hosted by WEA Trust.  The Gaps that Affect AfricanAmerican Students Throughout a Lifetime: Achievement, Graduation, Opportunity and Wealth 102AB This session examines the systemic issues that must be addressed if students of color are going to thrive over the course of their lifetime. We’ll look at the impediments to success for this particular group of students, as well as some strategies and tactics that school districts can implement to address this long standing and persistent issue. Presented by the author of “The Only One in the Room, a Lifetime of Observations About Race,” available in the convention bookstore. Milton Thompson, former district administrator

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Meet with Business Partners in the Exhibit Hall


he Exhibit Hall at the Wisconsin State Education Convention features hundreds of businesses and organizations that are focused on providing products, services, and support to public schools. You are encouraged to visit the Exhibit Hall and interact with experienced school partners and learn about innovative, new products and services available to schools. EXHIBIT HALL HOURS:

Wednesday, Jan. 18, 9 am – 4:30 pm


Thursday, Jan. 19, 9 am – 2 pm

D E D I C AT E D E X H I B I T H A L L T I M E S : Wednesday, Jan. 18, 9–10 am, noon–1:30 pm, 2:30–3:30 pm Thursday, Jan. 19, 9:45–10:45 am, 11:45 am–1:45 pm

• • • • • • • • EXHIBIT |


Morning Refreshments in the Exhibit Hall

Complimentary juices, coffee, and a selection of breakfast foods will be available in the Exhibit Hall on Wednesday morning (Jan. 18), from 9-10 am. Sponsored by Go 365 (Humana) and The Insurance Center. Coffee will be available at the sponsors’ booths on Wednesday and Thursday. |


The Exhibit Hall features a cafeteria with a full menu of lunch and snack items. Grab lunch or a snack without having to leave the action in the Wisconsin Center. |

Internet Café / Charging Station

Computers with internet access are available in the Internet Café. Stop by during the dedicated Exhibit Hall hours for special presentations: W E D N E SDAY, J A N . 1 8 9:15 – 9:45 am Podcasting and Videocasting 2:45 – 3:15 pm Growing Your Professional Learning Network

T H U R SDAY, J A N . 1 9 10 – 10:30 am Twitter for School Leaders

For presentation details, see pages 9 and 19. The Internet Café is sponsored by Unesco. |

Lifetouch Photo Booth

Stop by Booth 1029 and get your photo taken with your colleagues for free. Capture your memories from the 2017 convention. Sponsored by Lifetouch. |

WASB Commons

The WASB encourages members to stop by the WASB Commons and learn about the numerous services and products designed to help you lead your school district.




AT T R A C T I O N S |

• • • • • • • •

Sustainable Schools Pavilion

Interested in learning more about how to make your schools Green & Healthy schools? Visit the Sustainable Schools Pavilion in the Exhibit Hall for hands-on demonstrations, knowledgeable experts, informative presentations and take-home resources. Don’t forget to drop off your ticket from the WASB Regional Meetings for a chance to win complimentary registration to the 2018 convention. During the Dedicated Exhibit Hall hours, stop by for a short presentation exclusive to the Sustainable Schools Pavilion.  WE DNE S DAY, JA N. 1 8 9:15 – 9:45 am Creating a Culture of Energy Efficiency (Focus on Energy) 2:45 – 3:15 am Top Components of Wellness Programs (WEA Trust)  THURS DAY, JA N. 1 9 10 – 10:30 am Sustaining a Healthy and Productive Workforce (The Standard) For presentation details, see page 9 and 19. The Sustainable Schools Pavilion is sponsored by Focus on Energy, Green & Healthy Schools Wisconsin, WEA Trust, North Wind Renewable Energy, The Standard, and Performance Services. |

NEW! Meet with a WASB Peer Mentor

Want to meet with an experienced board member to talk through an issue? WASB Peer Mentors are available at the WASB Commons to meet with board members.  WE DNE S DAY : 9–10 am, 2:30–3:30 pm  THURS DAY : 9:45–10:45 am Peer Mentors are: Diana Bohman, Tomorrow River; Gabe Kolesari, Hamilton-Sussex; Thomas Steiner, Trevor-Wilmot; Gary Vose, Kettle Moraine; Howard Kruschke, Saint Croix Central; Larry Dux, Pewaukee; and Patrick Sherman, Lake Geneva. |

Thirsty? Stop by the Water Station.

NOVO Health/Physician Led Healthcare will have a water station at booth #930.


Learning in Action


he School Fair gives school districts an opportunity to share innovative programs, ideas and classes, and bring them to life in the Exhibit Hall. Make sure to stop by and see these great examples of learning in action.


K-12 STEM Program

Students will present learning and knowledge in engineering, biomedical, and computer science through hands-on projects, demonstrations, and a showcase of their work. At least one student from each grade level will be on hand to showcase the district’s STEM program. Elkhorn Area School District |

District Gardens

Greendale Schools, a 2014 U.S. Department of Education Green Ribbon Schools District Sustainability Award Winner, is committed to teaching its students to live and work in a green and sustainable manner. Learn about the district’s gardens, which are used as an extension of the classroom and help to reconnect students with the natural world and the true source of their food. The school gardens help teach students valuable gardening and agriculture concepts and skills that integrate with academic subjects, including English, math, science, art, health, physical education, and social studies. Learn how the gardens have developed over the years, and gain information on how partnerships have developed. Greendale Schools

Kenosha School of Technology Enhanced Curriculum (KTEC)


KTEC provides Pre-K to eighth-grade students with realworld, hands-on STEM focused experiences. The school has built valuable partnerships with local and national businesses, as well as a local college. KTEC’s partnerships have resulted in a CODE club taught by engineers. Students have also participated in a summer program where they developed a real company and produced a product they marketed and sold. Learn about the benefit of collaborating with higher-education institutes to help ensure new teachers are qualified to teach STEM with confidence and skill. Kenosha Unified School District |

Introduction to Engineering and Problem Solving

Gather educational/curriculum resource packets from students enrolled in the newly formed Introduction to Engineering and Problem Solving class. Students will discuss how the class partners with the school district to help solve real problems. Learn how curriculum is blended between

“book” learning and real-world problem solving. Talk with students about the district’s engineering curriculum, how student brainstorming decides the research/action projects with the goal of creating positive change that impacts the school and community. Juda School District |

Musical Theater

The Chilton Public School District has a student population around 1,100 students. Of those 1,100 students, on average, 400 second- through 12th-grade students participate in one of three musicals each school year. Beginning in second grade, students begin working on their stage presence, acting skills, singing, and choreography, but more importantly collaboration, confidence, and community building. See some of the costumes, photos, and video clips from shows. Learn how to start small and foster the positive relationships with students to see the program grow from year to year. Additionally, Chilton hopes to generate a network of schools that could begin working together to share ideas, costumes, props, and sets for years to come. Chilton Public School District |

Everyday Green Initiatives

As an honored recipient of the Green Ribbon Schools from the U.S. Department of Education, the Fort Atkinson School District will present ideas to board members, administrators, and teachers about how they can include green initiatives in their everyday practice. The exhibit will feature members of the district’s Elementary Green Team who will share the ways they teach other students and include ideas about recycling and sustainability. Students and staff will also show how they work to preserve resources and how the district uses its educational wetland to enhance learning about the natural world. Fort Atkinson School District


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Floor Plans 1ST FLOOR



Shuttle pick-up / drop-off



entrance located near main lobby






Showcasing Our Talented Students The work of student musicians and artists from around Wisconsin is on display. Three talented student music groups are scheduled to perform and award-winning art is on display in the student art gallery. Plus, a group of students will be filming the convention and producing a short video. Please take time to appreciate the hard work of our students! STUDENT MUSIC PERFORMANCES


Student music groups presented in partnership with the Wisconsin School Music Association and the WASBO Foundation.

WEDNESDAY | Jan. 18, General Session Indian Trail High School and Academy Wind Ensemble Ken Wiele, Director, Kenosha Unified School District

Each year, the WASB Student Art Contest recognizes outstanding student artists from across Wisconsin. This year’s winning artwork (pictured above), is by Joseph Ladewig, a student at Merrill High School. Joseph will be recognized during the General Session at 10 am on Wednesday, Jan. 18. Make sure to take time to view the student art gallery on the 2nd floor of the Wisconsin Center. The contest is organized in cooperation with the Wisconsin Art Education Association. Sponsored by Liberty Mutual Insurance

THURSDAY | Jan. 19, General Session Bay Port High School Wind Ensemble Luther Appel, Director, Howard-Suamico School District

FRIDAY | Jan. 20, General Session Fort Atkinson High School Jazz Ensemble Anthony Kading, Director, Fort Atkinson School District


Students from Beaver Dam High School will be filming events and sessions at the 2017 State Education Convention. After the convention, the students will be editing their footage to produce a highlight video of the activities, speakers and events.


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Exhibit Hall Map You can find an exhibitor by referencing their booth number listed on the following pages.





Exhibitors Alphabetical Listing 

WASB Service Associate

3M Window Films/Interwest Distribution Booth 639 Mount Prospect, IL interwestdc.com Providing solutions for school districts utilizing 3M safety and security films, solar control films and decorative films through our certified 3M dealer network. 4Schools Booth 743 Oshkosh, WI 4schools.net School district websites and special education IEP software.

A Abacus Architects, Inc. Booth 942 Sheboygan, WI abacusarchitects.net Abacus Architects is a full service architectural, civil engineering and interior design firm with a diverse portfolio including K-12 education facilities. We practice relational architecture. Accella Roofing Solutions Booth 606 Prior Lake, MN accellacorp.com Manufacturer of high-quality, sprayed in-place polyurethane foam and energy efficient elastomeric coatings for use in the retrofit and new roofing markets. ACT Success – Online Test Prep Booth 1102 Park Ridge, IL actsuccess.org ACT Success provides affordable and effective online test prep that raises scores by 3-5 composite points. Site license pricing begins as low as $1,500 for an entire school. Adako USA Booth 1129 Santa Ana, CA adakousa.com Leading distributor of Adako massage chairs. Agilex Business Solutions, LLC Booth 322 Port Washington, WI agilexsolutions.com We provide payment processing solutions yielding efficiencies and market leading rebates. Programs are tailored to your district’s needs, backed by MasterCard, with no out-of-pocket costs! Alexander Furnishings Specialists, Inc. Booth 1011 Hillsboro, WI Contact Dave Alexander: 888.353.2371 or fax 608.489.3291. Handling all types of school furniture and equipment. Looking for stage or theater curtains? Allied Powers LLC Booth 325 Las Vegas, NV hidow.com Our product employs the latest in EMS (Electrical Muscle Stimulation) technology. They are easy to use, compact and have a fully recharge-

 2017 Convention Sponsor (See page 49 for CATEGORY listing of exhibitors) able lithium battery. Alumni Nations Booth 741 Oshkosh, WI alumninations.com Alumni Nations’ goal is helping public schools energize and engage their alumni and other constituents to position schools as the foundation of strong neighborhoods, workforces and communities.Ameresco Inc.

AngelTrax Booth 1114 Newton, AL angeltrax.com A leading provider of in-vehicle mobile surveillance, including patented DVR and mapping technologies, high-resolution cameras and proprietary software — 800-673-1788.

Booth 219 Madison, WI ameresco.com As the largest independent energy solutions company in North America, Ameresco provides all of the services required to develop and deliver energy-related initiatives.

Ansay & Associates, LLC Booth 1033 Port Washington, WI ansay.com Premier independent insurance agency serving Wisconsin and the Midwest, providing integrated insurance, risk management and benefit solutions to businesses, families and individuals, non-profit organizations, and governmental entities.

American Deposit Management Co. Booth 405 Delafield, WI americandeposits.com Award-winning treasury and cash management service offering solutions to school districts. From operating accounts, to bond proceeds to seamless vendor payments, ADM offers safety and liquidity with competitive return.

Apex Efficiency Solutions, SBC Booth 1030 Comstock, WI apex-co.us Apex’s goal is to improve the environment by upgrading the energy efficiency of buildings, reducing both the carbon emissions and pollution that is released to the environment from these facilities.

Anderson Ladd Booth 115 Minneapolis, MN andersonladd.com Anderson Ladd, Inc. has been a full service supplier of sports flooring and athletic equipment to all markets including: contractors, architects, owners, fitness clubs, theaters, K-12, colleges and universities.

Apex Learning, Inc. Booth 224 Seattle, WA apexlearning.com Provider of e-Learning solutions for K-12 education, offering online courses in mathematics, science, English studies, social studies, Romance languages, fine arts, health and physical education, and Advanced Placement.






THE COFFEE IS ON US! At the Internet Cafe'


PLANNING FOR TOMORROW & BUILDING TODAY Saint Paul | Madison | Fargo | Sioux Falls


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2017 EXHIBITORS ARAMARK K-12 Education Booth 1001 Philadelphia, PA aramark.com To support the K-12 educational mission, Aramark provides innovative food and facilities services management for over 500 school districts nationwide. Arbor Management, Inc. Booth 503 Itasca, IL arbormgt.com Established in January 1986 to meet the need for a Regional Food Service Management Company dedicated to providing professional management and personalized services. Architects Group Limited Booth 625 Green Bay, WI aglgb.com Architects Group Limited founded in 1978 provides high-quality comprehensive planning and design services for educational facilities through master planning, programming, referendum assistance, remodeling, renovation, additions and new facilities. Architectural Design Group Booth 641 Eau Claire, WI adg-architects.com ADG has grown to become a respected leader in architectural and sustainable design. Our design studios include: healthcare, education, emergency services, offices and other projects. ARCON Associates, Inc. Booth 305 Lombard, IL arconassoc.com A full-service firm specializing in educational facilities with services that include architecture, construction management, roof and masonry consulting, landscape architecture and environmental consulting.

Arthur J Gallagher Risk Management Services Booth 700 Brookfield, WI ajg.com Your local insurance agent with national resources. We help reduce your cost of risk by keeping your schools safe for students, employees and visitors.

Asset Control Solutions Booth 207 Schaumburg, IL assetcontrolsolutions.com ACS provides professional services for school districts and public sectors nationwide. We specialize in fixed asset inventory and valuation offering accurate and efficient analysis and reporting for accounting and insurance.

 Associated Benefits and Risk Consulting Booth 619 Stevens Point, WI associatedfinancialgroup.com Associated Benefits and Risk Consulting helps clients focus on the growth of their business by providing customized and strategic benefits consulting, business insurance and risk management, retirement plans, and human resource solutions.




Associated Builders and Contractors of Wisconsin Booth 1010 Madison, WI abcwi.org ABC is a national trade association, representing 21,000 merit shop contractors and construction-related professionals. Members support the merit shop philosophy, which stresses open competition and free enterprise. Associated Technical Services, Inc. Booth 132 Milwaukee, WI atswi.com We specialize in protecting commercial customers with the latest products and technologies in the security and alarm system industry. AstroTurf Booth 922 Dalton, GA astroturf.com The inventor & leader of the synthetic turf market.

 AT&T Booth 422 Madison, WI att.com AT&T’s mission is to connect people with their world, everywhere they live, work and play — and do it better than anyone else. Athletic Field Services, Inc. Booth 702 Genesee Depot, WI afstrack.com Install latex and polyurethane running track surface. ATS&R Planners/Architects/Engineers Booth 1020 Golden Valley, MN atsr.com For over 70 years, ATS&R has offered fullservice planning, referendum, facility analysis, architectural, engineering, site development, interior design, technology and field administration services to school districts throughout Wisconsin. A’viands Food & Services Management Booth 703 Roseville, MN aviands.com We do more than feed students – we feed hungry minds. We partner with you to reach your goals for food and nutrition services while helping your students achieve educational excellence.

B B.R. Bleachers Booth 233 Woodstock, IL brbleachers.com Bleacher repairs, maintenance, inspections, and safely code upgrades for all models of indoor and outdoor bleachers. New indoor and outdoor bleachers. Making Wisconsin safer for 20 years.

 Baird Public Finance Booth 401 Milwaukee, WI Rwbaird.com/WisconsinSBS Baird provides creative, effective and costefficient solutions to help districts meet their comprehensive needs. Our individualized approach and school finance expertise has assisted hundreds of districts across the state.

Balestrieri Environmental & Development, Inc. Booth 436 Elkhorn, WI balestrierigroup.com We have been providing turnkey environmental and building renovation and demolition services for school districts since 1992. We are proud of our legacy of successful projects. Baseman Bros., Inc. Booth 205 Ixonia, WI basemanbros.com Since 1926, schools have trusted Baseman Bros. with sports flooring needs. We proudly install Robbins wood and synthetic flooring systems. We specialize in refinishing, recoating, repairing, game lines and logo painting. Baseman Floors, Inc. Booth 837 Appleton, WI basemanfloors.com Hardwood athletic sport floors. Bassett Mechanical Booth 123 Kaukauna, WI bassettmechanical.com A mechanical engineer and contractor. Our specialty areas include industrial refrigeration, HVAC, industrial ventilation, metal fabrication, plumbing and piping, laser cutting, testing and balancing, and preventive maintenance.

AVID Booth 1104 San Diego, CA avid.org AVID (Advancement Via Individual Determination) is a global nonprofit organization dedicated to closing the achievement gap by preparing all students for college and other postsecondary opportunities.

Bayland Buildings Inc Booth 521 Oneida, WI baylandbuildings.com A 100 percent employee-owned (ESOP) commercial general contractor firm providing master planning, facilities assessment, design, construction management and construction services throughout Wisconsin.

Ayres Associates Booth 620 Eau Claire, WI AyresAssociates.com Since 1959, Ayres Associates has helped school districts with their planning, architectural, site design, landscape architecture, and traffic needs. We do it all – studies, design, and construction administration.

BeneCo of Wisconsin, Inc. Booth 530 Brookfield, WI benefitsinc.com Our dedicated team specializes in employee benefit planning and ACA guidance, providing clients with the expertise to improve member health, create financial stability, and produce effective long-term solutions.

BoardBook Booth 731 Autsin, TX boardbook.org Do more with BoardBook. BoardBook streamlines the preparation, distribution, archiving, and review of paper or paperless agenda packets. Visit booth 731 for an interactive demonstration.

 BoardDocs Booth 532 Marietta, GA boarddocs.com BoardDocs’ next-generation, paperless services allow organizations to significantly improve the way they create and manage board packets, access information and conduct meetings. Boardman & Clark LLP Booth 838 Madison, WI boardmanclark.com Our firm is specifically recognized in Wisconsin for its school, labor and employment law services. We represent over 125 school districts, CESAs and technical colleges. For more information, visit boardmanclark.com. Boland Recreation, Inc. Booth 623 Marshalltown, IA bolandrecreation.com Providers of Miracle Recreation playground equipment, safety surfaces, shade structures, site amenities and offering free consultation and design services.

 Bray Associates Architects, Inc. Booth 218 Milwaukee, WI brayarch.com Celebrating more than 50 years as leading provider of architectural and engineering services to Wisconsin’s Prek-12 educational community. Brookhill Institute of Mathematics Booth 706 Waukesha, WI wsmi.net Wisconsin Statewide Mathematics Initiative (WSMI), a program of the Brookhill Institute of Mathematics, provides professional development to increase the mathematical literacy of K-12 teachers and expand teacher leadership capacity. BYU Independent Study Booth 718 Provo, UT is.byu.edu Our rigorous, online middle school and high school courses provide flexibility for your students who need to catch-up, recover credit, or get-ahead. Ask us how!

C C.D. Smith Construction, Inc. Booth 215 Fond du Lac, WI cdsmith.com Providing construction services to clients throughout Wisconsin and the U.S. for more than 80 years, C.D. Smith offers general contracting, construction management, designbuild, turnkey development, and sustainable building services.

Capacity Unlimited LLC Booth 1039 Whitefish Bay, WI capacityunlimited.net Capacity Unlimited is committed to providing quality professional development, effective strategic planning processes, and reliable research methods that support your organization’s efforts to produce tangible results. Carroll Seating Company Booth 105 Elk Grove Village, IL carrollseating.com Creating solutions, since 1952, in stadium and auditorium seating, locker room design and installation, customized casework and millwork applications as well as furnishings for libraries, cafeterias and medical facilities. CCAP Alert.com Booth 939 West Bend, WI ccapalert.com CCAP Alert provides real-time alerts every time a person on your watch list is named in a new case on CCAP. CCAP Alert actively background checks employees and volunteers every day. Cella’s Jewelry Booth M1 Franklin, WI cellasjewelry.com Cella’s Jewelry specializes in a variety of unique necklace and earring sets, bracelets and pearls from the Orient. Beautiful jewelry at affordable prices. CenterPoint Energy Booth 931 Madison, WI centerpointenergy.com/en-us CenterPoint Energy offers you direct purchase natural gas, without unnecessary additional fees. Central States Terrazzo Association Booth 330 Purcellville, VA centralstatesterrazzo.org With a membership base of terrazzo contractors and suppliers, the Central States Terrazzo Association actively promotes the use of the original recycled flooring choice - Terrazzo! CESA 5 Booth 842 Portage, WI cesa5.org Cooperative Educational Service Agency 5, located in Portage, provides staffing and professional development to schools. CESA 6 Booth 740, 742 Oshkosh, WI cesa6.org We help districts overcome their biggest challenges, so they can improve student learning. Turn to CESA 6 for professional development, technology, operations, instruction and special education, leadership, communications and more! CESA 7 Booth 711 Green Bay, WI cesa7.org To create a more cost-effective, collaborative, customer-driven organization to serve CESA 7 districts and the greater community as supported by the CESA 7 Board of Control.

CESA 10 Booth 907 Chippewa Falls, WI cesa10.k12.wi.us CESA 10 Statewide Facilities Management offers project management, performance contracting, energy management, environmental, health and safety and other facilities consulting services to keep your facility safe, healthy and energy efficient. CESA Purchasing Booth 610 Whitewater, WI cesapurchasing.org CESA Purchasing is a statewide Wisconsin cooperative that works with local and national vendors to provide contracts to K-12 schools, libraries, technical colleges, universities, municipalities and other non-profit educational entities. CG Schmidt, Inc Booth 421 Milwaukee, WI cgschmidt.com A leader in quality construction management and general construction throughout Wisconsin. We specialize in the education market and provide referendum support to our clients. Chartwells School Dining Services Booth 210 Shoreview, MN chartwellsk12.com Chartwells is the premier culinary solution for PK-12 school districts. We provide a comprehensive solution for districts of all sizes. Commercial Recreation Specialists Booth 223 Verona, WI crs4rec.com We provide the necessary products, planning, design, installation, training and operational support to ensure that you get the most from your commercial recreation investment.

 Community Insurance Corporation/ WCA Group Health Trust Booth 811 Brookfield, WI communityinsurancecorporation.com We provide general liability, automobile liability, public official errors and omissions or school board legal liability, and workers compensation designed specifically for school districts. Complete Control, Inc. Booth 823 Wisconsin Rapids, WI complete-control.com Energy management specialists serving Wisconsin businesses since 1989. A full-service contractor specializing in building automation, energy & environmental control, mechanical service/ installation, and fire & security service/installation. Complete Office of Wisconsin Booth 1124 Germantown, WI cowiweb.com Complete Office of Wisconsin, Inc. is the largest independent distributor of business products and reseller of office furniture in the state of Wisconsin with more than 170 local employees.


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2017 EXHIBITORS Concordia University Wisconsin Booth 513 Mequon, WI cuw.edu CUW will be available to answer questions about preferred educational partnerships with school districts and organizations, and will have information available on graduate and undergraduate programs, and professional development opportunities. Creative Learning Systems Booth 604 Wayzata, MN creativelearningsystems.com Walk into a SmartLab and you’ll see students buzzing with energy and enthusiasm. Autonomy is encouraged. Collaboration is the norm. It’s everything learning should be. Custofoam Corporation Booth 729 Mauston, WI custofoam.com For 44 years, we have devoted our business to supply quality roofing workmanship and service to Wisconsin industry, government, and schools. We offer a wide range of roof systems.


Dairyland Buses, Inc. Booth 629 Waukesha, WI Dairyland Buses Inc. provides full-scale transportation and management services for your schools, working with you to create a completely customized transportation system that fits your needs and your budget. Dashir Management Services, Inc. Booth 704 Reedsburg, WI dashirmanagement.com Complete facility management, including custodial, maintenance and grounds. Davis & Kuelthau, S.C. Booth 601 Green Bay, WI dkattorneys.com As one of Wisconsin’s largest and most experienced school law practices, Davis & Kuelthau’s School and Higher Education Team has proudly served districts statewide for more than 45 years. Dean Health Plan Booth 1013 Madison, WI deancare.com Dean Health Plan is a physician-led, integrated health system that improves the health status of its members and delivers a superior level of service and care.

 Delta Dental of Wisconsin


as a vital life skill and promotes financial literacy and provides information to the public on matters of personal finance and investor protection.

more than 70 years of experience. Our goal is to provide custom products and design solutions that support your brand, culture, and budget. No project is too big or too small for EBI.

Diversified Benefit Services, Inc. Booth 502 Hartland, WI dbsbenefits.com Diversified Benefit Services, Inc. is a third-party administrator dedicated to excellence in the design and administration of FSAs, HRAs, HSAs, and COBRA.

Energy House Booth 239 Pewaukee, WI energyhouseusa.com A full-service LED lighting solution provider that utilizes shared savings and other financing options available to districts for energy efficiency programs to minimize the need for district funds.

Dorreen Dembski Communication Services, LLC Booth 936 Fond du Lac, WI ddcommunicationservices.com We help your organization bridge internal or external communication gaps. We can help strengthen existing communication efforts within your educational, non-profit organization, or association. Dream Flight USA Booth 147 Wausau, WI dreamflightusa.com The STEM Shuttle offers students in grades 4-7 a variety of hands-on learning work stations. The “field trip” that visits schools. DSGW Architects Booth 331 Duluth, MN dsgw.com DSGW Architects designs schools that enrich the neighborhoods around them. We specialize in facility assessments, long-range planning and referendum support as well as new school construction, additions, and renovations.

E E.T. Paddock Enterprises, Inc. Booth 533 Lockport, IL paddockbleachers.com Specialize in bleacher inspection, repair and renovation. Basketball backstop repair and renovation. New bleachers and grand stands. EDIS Booth 222 Naples, FL edis.io EDIS is a K-12 data system that’s modern, powerful, and easy to use as it provides actionable data insights, early-warnings, assessments, interventions, and many other packages. All in one place. Ehlers & Associates, Inc. Booth 806 Waukesha, WI ehlers-inc.com We provide independent public financial advisory services to schools and local governments.

Booth 529 Stevens Point, WI deltadentalwi.com We make dental benefits easy through exceptional service, having the most network dentists to choose from, and affordable coverage. Discover the benefits Delta Dental can offer your school at deltadentalwi.com.

 EMC Insurance Companies Booth 237 Brookfield, WI emcins.com A Midwest-based property-casualty insurance company specializing in schools.

Department of Financial Institutions, Office of Financial Literacy Booth 1005 Madison, WI wdfi.org The State of Wisconsin views financial literacy

Emmons Business Interiors Booth 1025 Germantown, WI ebiweb.com Emmons Business Interiors is the largest independent office furniture reseller in Wisconsin with



Energy Performance Lighting Booth 913 Cottage Grove, WI energyperformancelighting.com Lighting for people not buildings. If you get lighting right for human productivity, energy savings of 60-70 percent are just a fantastic side benefit! Enovative Technologies Booth 108 Ocean City, MD enovativetech.com Enovative Technologies designs products that help improve people’s lives. Eppstein Uhen Architects, Inc. Booth 419 Milwaukee, WI eua.com We believe great architecture is about elevating people’s potential. When we create a school that people love to be in, instructors are inspired and students stay engaged.

F FEH Design Booth 428 Dubuque, IA fehassociates.com FEH Design is a full-service architecture, structural engineering, interior design, planning and assessment firm with a long history of education design experience throughout the Midwest. First Agency, Inc. Booth 424 Kalamazoo, MI 1stagency.com First Agency specializes in student and athletic accident insurance. Since 1959, First Agency has provided K-12 school districts with the broadest coverages available. Fisher Tracks, Inc. Booth 920 Boone, IA fishertracks.com Installation, refurbishment, design-build and striping of athletic track surfaces. Certified track builder on staff. Cooperative purchasing available. We also provide track protectors, sideline turf protectors and sand pit covers.

 Focus on Energy Booth 829 Chippewa Falls, WI focusonenergy.com Wisconsin’s statewide program promoting energy efficiency and renewable energy. We provide expertise, educational opportunities and financial incentives to help schools implement energy savings and renewable projects.

 Forecast5 Analytics, Inc.

Booth 905 Milwaukee, WI Forecast5Analytics.com Forecast5 is changing the way schools make strategic and financial decisions through utilization of data discovery and data analytics tools in a collaborative environment. Frank Cooney Company Booth 707 Milwaukee, WI frankcooney.com Design and equip schools with classroom and office furniture for the 21st Century, including cafeterias, library/media centers, STEM and STEAM labs. Let us work your ideas into reality. Fred Astaire Dance Studios Booth 1138 Pewaukee, WI fredastairewisconsin.com Fred Astaire Dance Studios’ mission is to enrich the lives of anyone and everyone who is associated with our company through the art of ballroom and Latin dancing. Frontline Technologies Group LLC. Booth 204 Malvern, PA Frontlinek12.com We provide software for K-12 education, serving over 6,000 school districts. Our products include Aesop, AppliTrack, MyLearningPlan and more.

G GCA Services Group, Inc. Booth 634 Knoxville, TN gcaservices.com Leading provider of quality facility services, including custodial services, facilities operations and maintenance, grounds and athletic field management. GCA serves more than 250 K-12 school districts and 80 higher education institutions.

 Gerber Leisure Products

Booth 307 Mt. Horeb, WI gerberleisure.com Commercial grade school playground structures design and installation including “Community Build” leadership. Playground resilient surfacing. Aluminum bleachers, basketball, benches and tables. Gilbane Building Company Booth 411 Milwaukee, WI gilbaneco.com Gilbane Building Company provides a full slate of construction and facilities-related services. Currently ranked as the #1 builder of K-12 schools in the country by Building Design + Construction. Go Riteway Transportation Group Booth 1036 Oak Creek, WI goriteway.com The premier school bus company in Wisconsin for 60 years. Riteway operates more than 800 school buses from 14 locations in Wisconsin. Gopher Sport Booth 839 Owatonna, MN gophersport.com A national leader in serving the health, physical education, and recreational fields through innovative, institutional sports equipment.

Grand Canyon University Booth 433 Phoenix, AZ gcu.edu/ec/angela.peterson1 For more than 65 years, Grand Canyon University has trained transformative leaders for the educational profession. Learn more about accredited degree and certificate programs at gcu.edu/COE. Grasshopper Company Booth 925 Moundridge, KS grasshoppermower.com Grasshopper Co. manufactures zero-turn mowers and lawn mower implements They developed their products to serve the needs of government entities, lawn care professionals and equipment owners. Great Lakes Indian Fish & Wildlife Commission Booth 320 Odanah, WI glifwc.org GLIFWC provides natural resource management expertise, conservation enforcement, legal/ policy analysis, and public information services in support of the exercise of treaty rights during well-regulated, off-reservation seasons. Groth Design Group, Inc. Booth 737 Cedarburg, WI gdg-architects.com Groth Design Group provides planning, design, and construction-related services for PK-12 schools, is known for working with clients, building consensus among stakeholders and enhancing value in completed facilities. Gym Boys LLC Booth 643 Oostburg, WI gymboysllc.com Gym Boys LLC provides inspection, maintenance and repair of gymnasium equipment including bleachers, basketball backstops, curtains and partitions as well as supplies and installs new gym equipment.

H H K Sports Fields Booth 111 Sister Bay, WI hksportsfields.com

Haldeman Homme Inc. Booth 113 Minneapolis, MN haldemanhomme.com Haldeman-Homme, providing solutions across Wisconsin schools for science casework, fume hoods, laboratories, STEM/Fab Lab curriculum, 3D printers, laser engravers, PLTW, CNC plasma/router and robotics. Heartland Business Systems Booth 715 Pewaukee, WI HBS.net We provide insight and strategies that connect your district’s initiatives with the right technology. We specialize in business software, IT infrastructure, classroom technologies and life safety. Hillyard Booth 1106 Lino Lakes, MN hillyard.com A nationwide distributor and manufacturer of cleaning chemicals, supplies and equipment. We are the best solution for customers wanting clean, safe, healthy facilities at the lowest total cost. HiLumz USA LLC Booth 228 Alpharetta, GA hilumzusa.com HiLumz USA is a USA manufacturer of commercial LED lighting products. Core products include LED retrofit kits for parking lots, high bay and other fixtures, and complete fixtures.

 Hoffman Planning, Design & Construction, Inc. Booth 301 Appleton, WI hoffman.net Integrated total project management firm serving clients throughout the state and country. We provide clients with a single source of responsibility from the earliest planning stages through completion of construction. HSR Associates, Inc. Booth 730 La Crosse, WI hsrassociates.com Since 1953, HSR Associates, Inc. is established as a leading architectural, engineering and interior design firm, providing professional services for education, medical facilities, civic, government projects and various commercial enterprises.

 Humana

We specialize in the design, construction, and renovation of all types of outdoor athletic fields. We also provide long-term maintenance and consulting services to ensure safe, playerfriendly sports fields. Free initial consultation. Serving all of Wisconsin since 1996. Remember better fields make better players as well as better students. H&H Energy Services Booth 1127 Madison, WI hhenergyservices.com H&H Energy Services is a Wisconsin stateapproved Energy Services Company (ESCO) that provides performance contracting, energy efficiency engineering, and facility improvement services for educational, commercial, and industrial clients.

Booth 500 Waukesha, WI humana.com Health insurance plans and related healthcare benefits for Medicare, individual or group health insurance. Huntington National Bank Booth 125 Chicago, IL huntington.com Huntington, a full-service banking provider across an eight-state banking franchise including OH, IL, IN, KY, MI, PA and WI. Our welcome philosophy centers around deep relationship-building capabilities. Hutchinson, Shockey, Erley & Co. Booth 832 Milwaukee, WI hsemuni.com Full-service municipal investment banking firm focused exclusively on public finance.


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2017 EXHIBITORS I ICS Consulting, Inc. Booth 507 Blaine, MN ics-consult.com ICS specializes in providing customized construction management and project-related consulting and representation services to public sector projects and clientele. Illuminate Education Booth 338 Irvine, CA illuminateed.com Illuminate Education is the leading provider of K-12 technology and services focused on data, assessments, student information and special education products with built-in reports. Infinite Campus Booth 611 Blaine, MN infinitecampus.com Infinite Campus is the most trusted name in student information, serving 7.7 million students in more than 2,000 districts and 7 DOEs. We currently serve over 50 percent of Wisconsin students. Instructional Communications Systems (ICS) Booth 721 Madison, WI ics.uwex.edu UW-Extension’s Instructional Communications Systems leads in educational distance learning and communication technology, offering WisLine Audio, video and web conferencing plus professional in-house or off-site video production IPEVO Inc. Booth 1100 Sunnyvale, CA ipevo.com We design and sell affordable document cameras and interactive whiteboards.

ISG Booth 225 Mankato, MN is-grp.com A regional architecture, engineering, environmental and planning firm with extensive experience in the education industry including pre-referendum planning, facility analysis, and designing spaces.

J J W Industries, Inc. Booth 518 Green Bay, WI jwindustriesinc.com Wisconsin-based manufacturer and installer of outdoor spectator seating systems (stadiums, bleachers and press boxes) and manufacturer of athletic facility equipment.

J.H. Findorff & Son, Inc. Booth 728 Madison, WI findorff.com Our education team – leaders in planning and construction – serve the K-12 market by partnering with schools to identify facility goals and achieve buildings that enhance learning.

J.P. Cullen & Sons, Inc. Booth 937 Brookfield, WI jpcullen.com We have budgeted and built K-12 for 100+ years, totaling $1 billion. Our 600+ employees evaluate, plan, budget and build the tough jobs, from $20,000 remodels to $100 million expansions. JSD Professional Services Booth 637 Verona, WI jsdinc.com We provide complete services in planning and development, civil engineering, transportation engineering, municipal engineering, structural engineering, water resources, landscape architecture, construction services, and surveying and mapping for sustainable developments.

K Kapur and Associates, Inc. Booth 420 Milwaukee, WI kapurengineers.com Kapur & Associates, an engineering consulting firm, specializes in campus site planning and athletic complex design, storm water management, landscape architecture, survey, and construction management for new construction and renovation projects. Karges-Faulconbridge, Inc. Booth 725 St. Paul, MN kfiengineers.com KFI Engineers is a recognized industry leader in process and facility infrastructure design and performance. KFI provides mechanical and electrical engineering and commissioning services to K-12 schools across Wisconsin. Keller, Inc. Booth 938 Kaukauna, WI kellerbuilds.com Design/build, construction management construction company with offices in the Fox Cities, Madison, Milwaukee and Wausau.

Key Benefit Concepts, LLC Booth 800 Wales, WI keybenefits.com Key Benefit Concepts is a professional employee benefits and actuarial consulting firm providing services to public and private employers throughout the State of Wisconsin. Kiefer Specialty Flooring Booth 911 Lindenhurst, IL kieferusa.com We’re proud to offer the industry’s leading products for the educational marketplace including fieldhouse, track and field, artificial turf, gymnasiums, weight room, and locker room applications. Kraemer Brothers, LLC Booth 902 Plain, WI kraemerbrothers.com Careful planning, a conservative philosophy and total dedication to client satisfaction continue to be the guiding principles that Kraemer Brothers lives and works by. Kraus-Anderson Construction Co. Booth 910 Circle Pines, MN krausanderson.com Kraus-Anderson Construction Company is a leading provider of construction services, serving K-12 clients throughout the Midwest. We also offer facilities planning, management services, and referendum assistance.


Visit Us At Booth #515

Burlington, WI (262) 539-3100





Wausau, WI (715) 804-0830


Kulp’s of Stratford, LLC Booth 212 Stratford, WI kulproof.com When you need assistance at your facility, Kulp’s of Stratford can provide roofing, insulation and specialty sheet metal installation. You can count on premium products, quality installation and reliable service.

L L & A Crystal Booth 603 Mequon, WI lacrystal.com The next generation of commercial flooring: polished, sealed, stained concrete; joint filling/ caulking; floor preparation/restoration; and commercial floor coatings. LaForce, Inc. Booth 914 Green Bay, WI laforceinc.com LaForce is one of the largest distributors of doors, frames and hardware in the United States. We also offer a range of custom products and services.

 Lamers Bus Lines, Inc. Booth 134 Green Bay, WI GoLamers.com Lamers Bus Lines offers an extensive list of services throughout Wisconsin. Lamers Bus Lines is proud to announce that it has become TSX Approved as a safer motor carrier. Lee Recreation, LLC Booth 425 Cambridge, WI leerecreation.com We have been working with schools throughout the state of Wisconsin for more than 20 years. Providing equipment and services for playground and recreation equipment. We believe the world needs play! LHB, Inc. Booth 712 Duluth, MN LHBcorp.com LHB is a multi-disciplinary engineering, architecture, and planning firm known for our design leadership and loyalty to our clients. We go beyond good intentions and focus on measurable performance.

 Liberty Mutual Insurance Booth 631 Indianapolis, IN libertymutual.com Liberty Mutual provides products to help make schools safer for students, employees, and the public. Products include workers’ compensation, general liability, automobile, educators’ legal liability, umbrella and property coverages.

LightSPEED Technologies, Inc. Booth 1136 Tualatin, OR lightspeed-tek.com Lightspeed creates access to learning with Flexcat – a classroom audio system for whole group instruction plus two-way audio to each small group allowing monitoring, redirection and collaboration. Lowery McDonnell Co. Booth 1041 Wood Dale, IL lowerymcdonnell.com One of the Midwest’s largest school furniture dealers and your single source for premier products at competitive prices. Work with our knowledgeable sales professionals and experience the LMC difference.


M3 Insurance Booth 319 Madison, WI m3ins.com The dedicated education specialists at M3 Insurance Solutions for Business provide more than 160 Wisconsin schools with the very best in risk management and insurance services.

MacNeil Environmental, Inc. Booth 822 Grand Rapids, MN mac-env.com MacNeil Environmental, Inc., an experienced consulting and engineering firm, has been serving educational clients for nearly a decade. Mainstage Theatrical Supply, Inc. Booth 820 Milwaukee, WI mainstage.com Sales and service of theatrical and stage equipment, which includes stage curtains, stage lighting, dimming systems and LED lamps and fixtures for auditoriums. Mainstage also offers inspections and consultation services.

Market & Johnson, Inc. Booth 318 Eau Claire, WI market-johnson.com We’ve been providing general construction and construction management services throughout Wisconsin since 1948. We employ 250 construction professionals to complete educational, medical, commercial, and manufacturing facilities. Marsh & McLennan Agency Booth 229 Minneapolis, MN marshmma.com We provide a different risk management experience to education clients. We seek first to understand your unique exposures, then strategize the most effective methods to address those issues. Marshfield Book & Stationery, Inc. Booth 311 Marshfield, WI marshfieldbook.com Your full-service supply and equipment source. See us for all your needs from classroom to locker room. We have quality products at a competitive price. McKinstry Booth 403 Madison, WI mckinstry.com Consulting, construction, and energy. Facility services for the life of your building Meemic Insurance Company Booth 918 Auburn Hills, MI Meemic.com We exclusively support the educational community with auto, home, and umbrella insurance products. And, we provide grant opportunities through The Meemic Foundation.


 Lifetouch (Photo Booth) Booth 1029 Maple Grove, MN lifetouch.com As a leading provider of school yearbooks, Lifetouch National School Studios Inc. preserves school portraits and memories with quality keepsakes for schools, students and families, from preschool through senior high. LifeTrack Services, Inc. Booth 614 Clarkston, WA lifetrack-services.com A variety of graduate follow-up surveys, exit survey, athletic/activity surveys and Title IX surveys.

Your gateway to a storehouse of school policy related information. Made in Wisconsin for Wisconsin School Districts, the WASB Policy Resource Guide is a convenient, up-to-date, internet-based policy tool providing sample policies and the resources needed to customize local policies. Contact the WASB today. Policy Services 608-257-2622


Visit wasb.org


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2017 EXHIBITORS MEP Associates, LLC Booth 506 Eau Claire, WI mepassociates.com We continuously strive for excellence and innovation through creative engineering solutions to minimize environmental impact today and improve sustainable stewardship into the future. Engineers, consultants, and commissioning.

MEP Solutions Booth 1125 Madison, WI mepsolutions.org Our experienced energy procurement agents and engineers provide comprehensive energy procurement analyses and solutions. Whether you’re trying to manage a tight budget or energy volatility risks, MEP can assist. MidAmerica Administrative & Retirement Solutions, Inc. Booth 830 Lakeland, FL midamerica.biz We provide innovative benefit solutions to public sector employers. Programs include 403(b)/457(b) TPA, HRA and FSA, 3121 FICA Alternative, special pay, trusts and ACA compliance reviews. Mid-State Truck Service, Inc. Booth 1131 Marshfield, WI midstatetruck.com An authorized full-service dealer of IC School Buses, Diamond Coach Buses, and Collins Buses. Our expert staff focuses on how the end product meets your needs. Miller & Associates - Sauk Prairie, Inc. Booth 524 Prairie du Sac, WI millersaukprairie.com Provides outdoor playground and recreational products including playground equipment and surfacing, bleachers, site furnishings, as well as installation services for all products. Free on-site consultation and design services. Milwaukee Public Museum Booth 438 Milwaukee, WI mpm.edu The intersection of human history and natural science. We educate, explore, discover and preserve the world and its people. What will you find? Miron Construction Co., Inc. Booth 512 Neenah, WI miron-construction.com Miron Construction Co., Inc. provides innovative construction management, design-build, pre-referendum, referendum and general construction services to the education market. Moore Construction Services, LLC Booth 404 Menomonee Falls, WI moore-cs.com We have extensive experience in all facets of building and remodeling educational facilities. Check out our website, www.moore-cs.com. We want to be your construction partner! Multivista Booth 1037 Minneapolis, MN multivista.com Multivista’s construction documentation services significantly reduce or assist in resolving project




pains before, during, and after construction.

 North Wind Renewable Energy

Musco Sports Lighting Booth 523 Waupaca, WI musco.com Musco specializes in the design and manufacture of indoor and outdoor sports lighting for your budget, for the environment.

Booth 430 Stevens Point, WI stevenspointsolarcontractor.com North Wind Renewable Energy is a premier solar energy company in Stevens Point that you can count on when you need electrical solutions for your residence or business.


National Insurance Services Booth 801 Brookfield, WI NISBenefits.com National Insurance Services is a leading provider of group insurance and retiree benefits for school districts. Nelson’s Bus Service, Inc. Booth 110 Whitewater, WI NelsonsBusService.com Full-service dealer for Thomas Buses; Nelson’s also offers a complete line of parts and service for all makes and models of buses. NEOLA, Inc. Booth 613 Stow, OH neola.com Neola helps districts set direction with a complete service for developing and updating board bylaws and policies, administrative guidelines, and forms in electronic and printed format. Network Health Booth 418 Menasha, WI networkhealth.com Customized commercial and Medicare health insurance services for employers, individuals and families in more than 22 counties throughout Wisconsin. Nevco, WI Office Booth 510 Delafield, WI nevco.com Sales and service of scoreboards, scoring tables, video and message displays. Outdoor sound systems and signage.

 Nexus Solutions

Booth 819 Champlin, MN nexussolutions.com Nexus Solutions works collaboratively with school districts to develop pragmatic, yet comprehensive facilities solutions that create optimal learning environments while simultaneously reducing long-term costs. Nicholas & Associates, Inc. Booth 924 Milwaukee, WI nicholasquality.com Construction management and general contracting. North American Mechanical, Inc. Booth 431 Windsor, WI naminc.com Founded in 1974, North American Mechanical, Inc. installs and services HVAC, plumbing, and control systems for customers across Wisconsin. NAMI specializes in systems for educational, healthcare, industrial, and manufacturing facilities.

Northland Recreation Booth 825 Woodbury, MN northlandrec.com Northland Recreation is a full-service playground company representing Little Tikes Commercial Play Equipment, Sof Tile Surfacing and full installation services. *Water Station* NOVO Health/Physician Led Healthcare Booth 930 Appleton, WI novohealth.com We represent board-certified, independent physicians that offer specialty healthcare solutions to businesses and organizations that save money, improve the quality of medical outcomes, and provide unmatched patient experience. NWEA Booth 622 Portland, OR nwea.org Northwest Evaluation Association is a non-profit organization known for our interim assessment and Measures of Academic Progress (MAP). Offers pre-K-12 assessments that measure student growth and learning needs.

O OASYS, LLC Booth 402 Franklin, WI oasys-llc.com Oasys LLC is the premier provider of special education, Response to Intervention, and Medicaid reimbursement data management systems for schools. Odysseyware Booth 230 Chandler, AZ odysseyware.com Odysseyware® delivers a technology-rich learning management system with engaging core, elective, and CTE courses to schools across the United States. OPN Architects, Inc. Booth 442 Madison, WI opnarchitects.com OPN Architects provides planning and design for schools, colleges and universities. We understand the education landscape is constantly changing and we develop research-based designs for next generation learning environments. Otto Trading Inc. Booth 831 Santa Ana, CA unimedmassager.com Drug-free pain management technology (TENS and EMS).

P Parallel Education Division Booth 1007 Racine, WI parallel-ed.com We provide an avenue for schools or districts to filter all of their substitute teaching needs through one source. Based on our knowledge and ability to recruit talent, our technology and functionality for dispatching teachers helps us maintain our 95 percent fill ratio. Pearson Booth 339 Glenview, IL pearsonschool.com Pearson is the world’s learning company. We help K-12 educators improve learning with our content, products, and services. Because where learning flourishes, so do people. Pella Windows & Doors Booth 435 Green Bay, WI pellawi.com At Pella Windows and Doors of Wisconsin, our vision is to provide innovated products and services that satisfy our customers’ expectations.

 Performance Services, Inc.

Booth 310 Indianapolis, IN performanceservices.com Performance Services is a nationally accredited ESCO and performance contractor, providing design-build mechanical and HVAC renovation solutions to Wisconsin schools. Learn more at www.performanceservices.com. Platypus Advertising + Design, Inc. Booth 1128 Pewaukee, WI platypus-ad.com Platypus Advertising + Design is a marketing/ branding company helping our clients tell their unique story through website design, printed collateral, video production, photography and many other communication assets.

Plunkett Raysich Architects, LLP Booth 810 Milwaukee, WI prarch.com Plunkett Raysich Architects, LLP provides planning, architecture, interior design and construction administration for educational facility master plans, renovations, additions and new buildings. We focus on modern learning for your district. PMA Financial Network, Inc. Booth 903 Milwaukee, WI pmanetwork.com PMA Financial Network, Inc. is a full-service public finance company with more than 30 years of experience providing clients long-term financial solutions that work. Point of Beginning, Inc. Booth 733 Stevens Point, WI pobinc.com Point of Beginning, Inc. is a multi-faceted civil engineering, land surveying, landscape architecture and materials testing firm based in Stevens Point and Green Bay, Wisconsin.

Presidio Booth 211 Waukesha, WI netechcorp.com At Presidio, we architect, implement, and support advanced technologies. By understanding how your business works, we architect transparent, enduring technology solutions that meet your needs now and in the future. Project Lead the Way Booth 720 Stoughton, WI pltw.org The leading provider of rigorous and innovative Science, Technology, Engineering, and Mathematics (STEM) education curricular programs used in middle and high schools across the U.S. ProStar Surfaces Booth 306 Mequon, WI athleticsurfaces.com Since 1979, we’ve been installing and maintaining high-quality wood and synthetic surfaces; specializing in athletic, artistic and active facilities as a leader in the flooring industry. Prudential Booth 119 Wauwatosa, WI prudential.com/us/grant.uitti Helping people and businesses worldwide with their insurance and financial needs.


R&R Insurance Booth 836 Waukesha, WI myknowledgebroker.com Our School Practice Group brings more than 100 years of experience – identifying unique risks to help make your environment a safer place to learn and grow. RAS Booth 814 Sioux Falls, SD rascompanies.com RAS is one of the largest writers of workers’ compensation in the upper Midwest. Propelled by passionate, skilled professionals, we work closely together to deliver comprehensive solutions and mitigate risk. Rauch Clay Sales Corporation Booth 232 Chicago, IL rauchclay.com We’re the leading distributor of ceramic glazed brick, structural glazed tile, and glazed thin brick. These maintenance-free products allow the architect to design with color options that say WOW! REALiving Booth 329 Menomonie, WI REALiving.com We focus on helping you be your best – personally and professionally through our trainings, speakers, professional/executive coaching, wellness packages, publications, and our unique Employee Achievement Program (EAP). Renaissance Learning Booth 843 Wisconsin Rapids, WI renaissance.com A leading provider of cloud-based assessment and teaching and learning solutions that fit the K-12 classroom, improve school performance, and accelerate learning.

Rettler Corporation Booth 324 Stevens Point, WI rettler.com With more than 25 years of experience, we’re an award-winning firm specializing in site design and development. Our divisions include landscape architecture, civil engineering and construction management. rSchoolToday Booth 129 Winona, MN dwebsite.com rSchoolToday is a 17-year-old, Minnesota-based software company providing, high-quality, innovative, web-based solutions to business and education clients in many industries.

S Samuels Group Booth 531 Wausau, WI samuelsgroup.net The Samuels Group is a commercial construction contractor specializing in construction management (CM), owner’s representation, design-build, and general construction for the commercial, healthcare, education, and government sectors.

Scherrer Construction Company, Inc. Booth 515 Burlington, WI scherrerconstruction.com General contractor/construction manager since 1928. Specializing in schools, we are fluid in the delivery of new buildings, additions, renovations, facility services and are an Act 32 team provider. Schmidt Custom Floors Booth 429 Waukesha, WI schmidtflooring.com Athletic flooring contractor specializing in all areas of athletic surfacing. Hardwood installations, repairs, maintenance or complete refinishing projects, synthetic sheet goods, poured urethanes and repairs, weight rooms, stages and more. Schneider Electric Booth 723 Woodbury, MN schneider-electric.com Schneider Electric aids school districts to design and complete comprehensive facility improvement projects using minimal district funds by leveraging energy savings and the revenue limit exemption for energy efficiencies. Scholastic Equipment Company, LLC Booth 630 Lake Elmo, MN secfurniture.com Furniture and equipment for education including cafeteria tables, school and office furniture, early childhood furniture, lockers, locker refurbishing, restroom partitions and flooring. School Improvement Network Booth 137 Salt Lake City, UT schoolimprovement.com School Improvement Network is an on-demand solution of teacher and leadership development resources that personalizes professional learning to make it more effective, convenient, and sustainable.


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2017 EXHIBITORS School Nutrition Association of Wisconsin Booth 1022 Milwaukee, WI sna-wi.org The School Nutrition Association of Wisconsin (SNA-WI) is a national, nonprofit professional organization that provides high-quality, low-cost meals to students across the country.

School Perceptions Booth 415 Slinger, WI schoolperceptions.com Our mission is to help educational leaders gather, organize and use data to make strategic decisions including conducting parent, staff, student and community surveys. School Software Group Booth 602 Appleton, WI schoolsoftwaregroup.com We provide award-winning curriculum, assessment, and classroom management tools. BuildYourOwnCurriculum has been recognized as a Top 100 Product by District Administration Magazine four consecutive years in a row. School Specialty Booth 1019 Greenville, WI schoolspecialty.com A leading distributor of innovative and proprietary products, programs and services to help PK-12 educators engage and inspire students to learn. Scranton Products Booth 220 Milwaukee, WI scrantonproducts.com Manufacturer of easy to maintain solid HDPE plastic bathroom partitions and lockers. SDS Architects, Inc. Booth 511 Eau Claire, WI sdsarch.com A full-service architectural firm covering all aspects of education design, from facility studies and referendum assistance through building design, bidding, and construction. Proudly serving Wisconsin schools since 1953. SecureTech Systems, Inc. Booth 1003 Irving, TX securetechwave.com The WAVE Plus wireless emergency response system from SecureTech instantly transmits a detailed message over the radios carried by law enforcement officers as soon as a button is pressed. Securian Financial Group, Inc. Booth 505 Fitchburg, WI lifebenefits.com Since 1960, Minnesota Life has provided life insurance to employees of Wisconsin school districts through our partnership with the Department of Employee Trust Funds. We currently serve 170 school districts.

 Security Health Plan of Wisconsin, Inc.

Booth 705 Marshfield, WI securityhealth.org Security Health Plan, part of the Marshfield Clinic Health System, insures employees of school districts, large and small businesses, individuals and families and administers self-




funded employer health plans. ServiceMaster Recovery Services Booth 236 New Berlin, WI smrecover.com ServiceMaster Restore is Wisconsin’s leader in recovering your educational campus as a result of fire, water or storm damage. When disaster strikes, we are your business recovery solution! SFE – Southwest Foodservice Excellence Booth 719 Scottsdale, AZ sfellc.org Putting child nutrition first. Shaw Sports Turf Booth 824 Calhoun, GA shawsportsturf.com Shaw Sports Turf is a world-class manufacturer of synthetic turf playing fields. Siemens Building Technologies Booth 941 Freedom, WI siemens.com We are the trusted technology partner for energy-efficient, safe and secure buildings and infrastructure.

Skyward, Inc. Booth 805 Stevens Point, WI skyward.com Skyward has been helping school districts and municipalities improve outcomes, reduce costs, and achieve success since 1980. #SocialSchool4EDU Booth 304 Woodbury, MN socialschool4edu.com We service schools with social media management, website management and training. Over 20,000 posts for 20 different school districts. Put our expertise and proven system to work for you! Sodexo Booth 605 Altamonte Springs, FL sodexousa.com Sodexo, provider of world-class food and facilities services. Focused on student well-being and achievement and enhancing every student’s ability to learn and grow. Solarus Booth 221 Wisconsin Rapids, WI solarus.net Solarus is a telephone company, Badgernet internet provider and voice service provider. We offer internet, cloud voice phone systems, local and long distance services, as well as wide area network connectivity Somerville, Inc. Booth 406 Green Bay, WI somervilleinc.om Somerville is an employee-owned, integrated provider of architectural, engineering, and interior design services. We are dedicated to our clients’ success and are devoted to the stewardship of our community.

Spancrete Booth 213 Waukesha, WI spancrete.com Spancrete assists customers with building one-of-a-kind structures for today and tomorrow. With industry-leading expertise, Spancrete offers high-quality, precast structural and architectural concrete products.

Springsted Incorporated Booth 423 St. Paul, MN springsted.com We provide quality, independent financial and management advisory services to public and non-profit organizations, and assist long-term process of building communities on fiscally sound and well-managed basis. Stalker Sports Floors Booth 104 New London, WI stalkersportsfloors.com Your total athletic flooring source. Athletic and sports flooring gymnasiums, weight rooms, floor covers installations, sanding, repairs, game lines and graphics maintenance programs. Free estimates: 800-831-8773 or info@stalkflooring.com. Stanley Security Solutions Booth 600 Mendota Heights, MN stanleysecurity.com As the door hardware division of Stanley Black & Decker, our new “Shelter” lockdown product provides affordable school security – a must see! Steelcase Education Booth 303 Downers Grove, IL steelcaseeducation.com We are focused on helping schools create the most effective, rewarding and inspiring active learning environments to meet the evolving needs of students and educators. Storage Systems Midwest, Inc. Booth 1112 Waukesha, WI ssmidwest.com Storage Systems Midwest covers every aspect of material storage, workspace utilization, ergonomics and productivity.

Strang Patteson Renning Lewis & Lacy, s.c. Booth 1000 Green Bay, WI strangpatteson.com Our school law practice is a priority. Our attorneys include some of the leading school law practitioners in Wisconsin. Student Assurance Services, Inc. Booth 921 Stillwater, MN sas-mn.com We specialize in student accident insurance, as well as catastrophic and special risk insurance programs. We have been serving the State of Wisconsin since 1978.

Studer Education Booth 440 Stoughton, WI studereducation.com We support the critical work of school district leaders through coaching an evidence-based leadership framework to increase student achievement, employee engagement, parent satisfaction, and financial efficiency.

Surety Association of Wisconsin Booth 332 Cedarburg, WI Surety Association of Wisconsin – members include surety companies, surety/insurance agents, CPAs, lawyers and bankers who are dedicated to promoting suretyship in the Wisconsin marketplace. Sustainable Schools Pavilion Booth 346 Features hands-on demonstrations, knowledgeable experts, informative presentations and take-home resources regarding a wide variety of efforts related to making our schools more sustainable. Sponsored by Green & Healthy Schools Wisconsin, Focus on Energy, WEA Trust, The Standard, North Wind Renewable Energy, and Performance Services.

T Taher, Inc. Booth 804 Minnetonka, MN taher.com Providing a fresh take on food service. Teachers On Call - TOC 24/7, Featuring Aesop Technology Booth 1038 Bloomington, MN teachersoncall.com Teachers On Call partners with Aesop technology to create a unique, customized, and streamlined substitute staffing service for PK-12 public, private, and charter schools. Serving Minnesota and Wisconsin. Teachers-Teachers.com Booth 312 St. Louis, MO teachers-teachers.com A free service designed to help educators find new and exciting teaching jobs, administrative jobs and other related service positions. Techline America Booth 722 Waunakee, WI techlineamerica.com Modular casework, furniture and countertops to suit any design – sleek and modern or classic and traditional. Wide array of colors including luxurious woodgrains matched to texture. 2D and 3D drawings available. Technology Resource Advisors, Inc. Booth 337 Milwaukee, WI technologyresourceadvisors.com Technology Resource Advisors, Inc. has assisted with the device selection, deployment, accidental damage coverage and ongoing support for 1:1 Chromebook initiatives of several Wisconsin and Illinois school districts.

 The Insurance Center

Booth 815 Appleton, WI ticinsurance.com TIC, Inc. works closely with schools to ensure best results for their risk management needs. Our carrier partners are chosen for long-term results to reduce the cost of risk.

 The Standard

Booth 323 Riverview, FL standard.com With more than 110 years of experience, The

Standard is a leading provider of employee benefits for school districts. We are known for providing innovative and cost-effective solutions. Trane-Wisconsin Booth 214 Milwaukee, WI trane.com/commercial Learn how to use your existing investments in equipment and energy efficiency to help optimize the learning environment for students and staff while at the same time reducing costs.

  TRICOR Insurance, Inc. Booth 821 Madison, WI tricorinsurance.com TRICOR Insurance provides risk management products and services specifically designed for Wisconsin public schools. We are experts in workers’ compensation, property, liability and benefits insurance for schools. TSP Architects & Engineers Booth 906 Minneapolis, MN teamtsp.com TSP has a long history working for school districts in Wisconsin and across the Midwest providing architecture, engineering, facility planning, pre-referendum and interior design services. Learn more teamtsp.com/education.

U  Unesco

Booth 751 Mahtomedi, MN unescocorp.com Unesco is invested in your future. When we assist you in revitalizing a facility, we do so with your educational and financial plans in mind. United Mailing Services Booth 535 Wausau, WI unitedmailingservices.com U.M.S. is one of the largest mail service providers in the upper Midwest with five Wisconsin locations. We also feature a wide range of quality, cost-effective digital print solutions.

 UnitedHealthcare

Booth 501 Milwaukee, WI uhc.com UnitedHealthcare’s family of companies delivers innovative products/services to approximately 70 million Americans, which have led to changes to improve the way care is delivered and administered across the industry. Usborne Books & Moore Booth M2 West Allis, WI We exist to excite infants, children and high school students into reading and fun learning. We do home parties, book fairs, fundraisers, grant programs and more. UW-Madison Applied Population Laboratory Booth 802 Madison, WI apl.wisc.edu/services#school_projections Demographers at the Applied Population Laboratory provide enrollment projections to address facility needs. Districts may also choose more detailed studies including projections for financial planning and housing development analysis.

V  Vanguard Computers, Inc.

Booth 940 Brookfield, WI vanguardinc.com Our services include: equipment sales, longand short-term technology rentals, factory authorized service, asset tracking, logistics, technology road mapping and security. Virco Manufacturing Corp. Booth 1002 Chicago, IL virco.com Virco is the leading manufacturer of furniture and equipment for educators. Viterbo University Booth 1006 West Allis, WI viterbo.edu/gpe Viterbo University provides graduate coursework for teachers and administrators alike and offers programming and licensure opportunities for educators throughout the state of Wisconsin.

VJS Construction Services, Inc. Booth 919 Pewaukee, WI vjscs.com VJS provides exceptional building experiences. We specialize in education facilities and provide referendum support to many of our clients. VLN Partners, LLC Booth 833 Pittsburgh, PA vlnpartners.com The most flexible and powerful suite of K-12 online learning products, publishing tools, content libraries and support services available today.

von Briesen & Roper, S.C. Booth 1012 Milwaukee, WI vonbriesen.com We combine our industry-leading expertise with innovative technology and a creative approach to problem-solving to generate game-changing advantages for our clients. Vyron Corporation Booth 929 Waukesha, WI vyron.com Vyron Corporation – serving the needs of facility owners and mechanical engineers with sound HVAC advice. Presenting: LG VRF HVAC – providing modular design and operational flexibility. Dynamic V8 air cleaning system.

W Walgreens Booth 107 Wauwatosa, WI walgreens.com Walgreens – at the corner of happy and healthy.

 WEA Member Benefits

Booth 525 Madison, WI weabenefits.com We provide high-quality, low-cost retirement savings options and best in class personal insurance to Wisconsin public school employees. We also assist employers with 403(b) plan administration, recording keeping services, as well as no-cost benefit solutions and financial education to enhance current and prospective employees’ financial security.


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2017 EXHIBITORS WEA Member Benefits Individual Long-Term Care Insurance Program Booth 621 Plymouth, MN weabenefits.com/Insurance/Long_Term_Care/ Long-Term_Care_Insurance The WEA Member Benefits Individual Long-Term Care Insurance Program provides long-term care insurance education and policies to Wisconsin public school employees at no cost to the district.

 WEA Trust

Booth 519 Madison, WI weatrust.com The WEA Trust offers strength, choices, and competitive pricing from an independent, not-for-profit insurance company right here in Wisconsin. Wisconsin 529 College Savings Program Booth 904 Madison, WI 529.wi.gov Information about Edvest and Tomorrow’s Scholar, Wisconsin’s 529 college savings plans. Available nationwide, with certain state and federal tax benefits. Visit edvest.com, tomorrowsscholar.com, and 529.wi.gov. Administered by the State of Wisconsin. Wisconsin Art Education Association Booth 840 Mondovi, WI wiarted.org The Wisconsin Art Education Association’s mission is to promote excellence in visual art and design education for all students and art educators. Wisconsin Association for Language Teachers Booth 407 Monroe, WI waflt.org The Wisconsin Association for Language Teachers promotes, strengthens, and facilitates the teaching of world languages and cultures in Wisconsin schools through professional development opportunities throughout the year. Wisconsin Association of School Boards Booth 1135 – The Commons Madison, WI wasb.org The Wisconsin Association of School Boards is dedicated to serving as an advocate for education and students. Founded in 1921, the association seeks to advance education through supporting the tradition of local school board control of the state’s public schools.


Wisconsin Association of School Nurses Booth 1110 Portage, WI wischoolnurses.org Our mission is to support and advance the practice of professional school nurses in Wisconsin in order to enhance the health, safety, and educational success of students. Wisconsin Association of School Personnel Administrators Booth 504 West Bend, WI waspa.org WASPA is a non-profit professional organization of Wisconsin school district human resources professionals and Wisconsin college and university education. Wisconsin Bus Sales, LLC Booth 1101 DeForest, WI wisconsinbussales.com We provide new school bus sales for the Blue Bird and Micro Bird brands. Blue Bird is the leader in alternative fuel buses, the proven propane leader. Wisconsin Department of Public Instruction Booth 1111 Madison, WI dpi.wi.gov The DPI is the state agency that advances public education and libraries in Wisconsin. Our goal is to ensure every child graduates ready for further education and the workplace. Wisconsin Department of Public Instruction – School Nutrition Team Booth 1024 Madison, WI dpi.wi.gov/school-nutrition State agency that regulates and provides technical assistance to school nutrition programs. Wisconsin Health and Physical Education, Inc. Booth 841 Mt. Horeb, WI whpe.us WHPE provides top-notch professional development for your teachers. What’s new? What needs to change? Stop by and ask an expert. Wisconsin Interscholastic Athletics Association Booth 701 Stevens Point, WI wiaawi.org Organize, develop, direct, and control an interscholastic athletic program which will promote the ideals of its membership and opportunities for member school’s participation.

 Wisconsin Association of School

Business Officials Booth 901 Madison, WI wasbo.org To provide professional growth opportunities for members, work for adequate funding and to advocate for education opportunities for the children of Wisconsin.

Wisconsin OPEB Trust/Alumni Nation Booth 738 Oshkosh, WI wiopeb.com The Wisconsin OPEB Trust provides school districts with a best practices approach in managing your districts OPEB liability. Services include professional investment management, corporate trustee and CESA 6 support.

Wisconsin Association of School District Administrators Booth 900 Madison, WI wasda.org WASDA is the professional educational association for Wisconsin’s public school superintendents.

Wisconsin PTA Booth 124 Madison, WI wisconsinpta.org The Wisconsin PTA promotes and supports opportunities for families to effectively participate in their children’s lives by engaging parents in a new era of education and child welfare.



Wisconsin Public Finance Professionals, LLC Booth 607 Milwaukee, WI wipublicfinance.com Financial advisory services including school building and revenue limit referendums; financial planning; rating presentations; borrowing for capital projects, equipment, and cash flow; and consolidation analysis. Wisconsin Rural Schools Alliance Booth 736 Plain, WI wirsa.org The Wisconsin Rural Schools Alliance (WiRSA) was formed to help rural school districts address the issues impacting rural schools as they seek to achieve a high quality education for student’s. Wisconsin School Music Association Booth 739 Waunakee, WI wsmamusic.org WSMA provides statewide music programming activities and services, offers leadership and support for school music programs and advances music as an integral part of the school curriculum and community life. Wisconsin School Public Relations Association Booth 724 Madison, WI wspra.org Wisconsin School Public Relations Association’s mission is to expand the capacity of its members to provide effective communication management for the purpose of strengthening educational opportunities for all students. Wisconsin Virtual School/CESA 9 Booth 206 Tomahawk, WI wisconsinvirtualschool.org The Wisconsin Digital Learning Collaborative is a partnership between Wisconsin Virtual School (CESA 9), Wisconsin eSchool Network, and the Department of Public Instruction. Together we provide pathways to quality digital learning. WISEdash Local Booth 1004 Ashland, WI WISEdashLocal.org WISEdash Local provides a secure data warehouse and dashboard system by integrating student information system data with additional sources every night. Analytic tools are displayed on dashboards for district staff. WPS Health Insurance Booth 528 Madison, WI wpsic.com WPS offers traditional PPOs, consumer-driven health plans, self-funded administration and a range of non-medical products: life, STD, LTD, AD&D, and vision plans through its subsidiary.

Z Zimmerman Architectural Studios, Inc. Booth 231 Milwaukee, WI zastudios.com Zimmerman Architectural Studios is a full-service architectural and engineering firm offering complete in-house services for all projects.


Exhibitors By Category (See page 37 for ALPHABETICAL listing of exhibitors)

| Administrative Software and Integration Tools

4Schools Agilex Business Solutions, LLC AT&T BoardBook BoardDocs CESA 7 EDIS Frontline Technologies Group LLC. Heartland Business Systems Infinite Campus OASYS, LLC Renaissance Learning rSchoolToday School Software Group Skyward, Inc. Stanley Security Solutions Wisconsin Department of Public Instruction Wisconsin OPEB Trust WISEdash Local

| Associations, Non-Profits, and

Government Agencies

Alumni Nations Associated Builders and Contractors of Wisconsin BoardBook Central States Terrazzo Association CESA 6 Department of Financial Institutions, Office of Financial Literacy Focus on Energy Great Lakes Indian Fish & Wildlife Commission Instructional Communications Systems (ICS) Milwaukee Public Museum NWEA Surety Association of Wisconsin Wisconsin 529 College Savings Program Wisconsin Art Education Association Wisconsin Association of School Boards Wisconsin Association of School Business Officials Wisconsin Association of School District Administrators Wisconsin Association of School Nurses Wisconsin Association of School Personnel Administrators Wisconsin Department of Public Instruction Wisconsin Department of Public Instruction – School Nutrition Team Wisconsin Interscholastic Athletics Association

Wisconsin OPEB Trust Wisconsin PTA Wisconsin Rural Schools Alliance Wisconsin School Music Association Wisconsin School Public Relations Association WISEdash Local | Athletics: Equipment, Seating, Surfacing

Adako USA allied powers llc Anderson Ladd AstroTurf Athletic Field Services, Inc. B.R. Bleachers Balestrieri Environmental & Development, Inc. Baseman Bros., Inc. Carroll Seating Company CESA Purchasing Commercial Recreation Specialists E.T. Paddock Enterprises, INC Fisher Tracks, Inc. Fred Astaire Dance Studios Gerber Leisure Products Gopher Gym Boys LLC H K Sports Fields J W Industries, Inc. Kiefer Specialty Flooring Lee Recreation, LLC Marshfield Book & Stationery, Inc. Miller & Associates – Sauk Prairie, Inc. Nevco, WI Office ProStar Surfaces Schmidt Custom Floors Stalker Sports Floors

| Audio, Video, Multimedia Equipment and Design

Creative Learning Systems Instructional Communications Systems (ICS) IPEVO Inc Karges-Faulconbridge, Inc. LightSPEED Technologies, Inc. Platypus Advertising + Design, Inc Presidio | Awards and Recognition Programs

Wisconsin Health and Physical Education, Inc.

| Business Services

#SocialSchool4EDU Agilex Business Solutions, LLC AT&T CCAP Alert.com CenterPoint Energy Grasshopper Company MidAmerica Administrative & Retirement Solutions, Inc. NOVO Health/Physician Led Healthcare Otto Trading Inc Parallel Education Division REALiving ServiceMaster Recovery Services Siemens Building Technologies United Mailing Services Usborne Books & Moore Walgreens

| Distance and Online Learning Services

ACT Success - Online Test Prep Apex Learning, Inc. BYU Independent Study Grand Canyon University Instructional Communications Systems (ICS) Milwaukee Public Museum OASYS, LLC Odysseyware School Improvement Network VLN Partners, LLC

| Educational Management and Consulting

and/or Research, Professional Development, Teaching Services Alumni Nations CESA 5 CESA 6 CESA 10 EDIS Frontline Technologies Group LLC. NEOLA, Inc. OASYS, LLC Parallel Education Division Pearson Renaissance Learning Springsted Incorporated Studer Education VLN Partners, LLC


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2017 EXHIBITORS | Enrichment Programs and Curricular Programs

Concordia University Wisconsin Creative Learning Systems Dream Flight USA Great Lakes Indian Fish & Wildlife Commission Key Benefit Concepts, LLC Meemic Insurance Company Odysseyware Pearson Project Lead the Way School Software Group Viterbo University Wisconsin School Music Association Wisconsin Virtual School/CESA 9 | Facilities: Architecture, Design, Engineering

Abacus Architects, Inc. Apex Efficiency Solutions, SBC Architects Group Limited Architectural Design Group ARCON Associates, Inc. Associated Builders and Contractors of Wisconsin ATS&R Planners/Architects/Engineers Ayres Associates Bayland Buildings Inc Bray Associates Architects, Inc. Custofoam Corporation DSGW Architects Eppstein Uhen Architects, Inc. FEH Design Gerber Leisure Products Groth Design Group, Inc. H&H Energy Services HiLumz USA LLC Hoffman Planning, Design & Construction, Inc HSR Associates, Inc. ICS Consulting, Inc. ISG JSD Professional Services Kapur and Associates, Inc. Karges-Faulconbridge, Inc. Keller, Inc. Kraus-Anderson Construction Co. Kulp’s of Stratford, LLC LHB, Inc. MacNeil Environmental, Inc. McKinstry MEP Associates, LLC Nexus Solutions OPN Architects, Inc. Performance Services, Inc. Plunkett Raysich Architects, LLP Point of Beginning, Inc. Rauch Clay Sales Corporation Rettler Corporation Samuels Group




SDS Architects, Inc Somerville, Inc. Spancrete Techline America TSP Architects & Engineers Zimmerman Architectural Studios, Inc. | Facilities: Construction, Construction

Management, and/or Consulting

Apex Efficiency Solutions, SBC ARCON Associates, Inc. Associated Builders and Contractors of Wisconsin Bayland Buildings Inc C.D. Smith Construction, Inc. Carroll Seating Company CG Schmidt, Inc Custofoam Corporation Gilbane Building Company H K Sports Fields Hoffman Planning, Design & Construction, Inc ICS Consulting, Inc. ISG J.H. Findorff & Son, Inc. J.P. Cullen & Sons, Inc. Keller, Inc. Kraemer Brothers, LLC Kraus-Anderson Construction Co. Kulp’s of Stratford, LLC L & A Crystal Market & Johnson, Inc. McKinstry Miron Construction Co., Inc. Moore Construction Services, LLC Multivista Nexus Solutions Nicholas & Associates, Inc. Performance Services, Inc. Point of Beginning, Inc. Rauch Clay Sales Corporation Rettler Corporation Samuels Group Scherrer Construction Company, Inc. ServiceMaster Recovery Services Spancrete Techline America Trane-Wisconsin Unesco Virco Manufacturing Corp. VJS Construction Services, Inc. Vyron Corporation | Facilities: Flooring and Wall Coverings

Anderson Ladd AstroTurf Baseman Bros., Inc. Baseman Floors, Inc.

Central States Terrazzo Association Emmons Business Interiors Eppstein Uhen Architects, Inc. Kiefer Specialty Flooring L & A Crystal ProStar Surfaces Rauch Clay Sales Corporation Schmidt Custom Floors Shaw Sports Turf Stalker Sports Floors | Facilities: Furnishings and Shelving

Alexander Furnishings Specialists, Inc. Carroll Seating Company CESA Purchasing Complete Office of Wisconsin Emmons Business Interiors Eppstein Uhen Architects, Inc. Frank Cooney Company Lowery McDonnell Co. Samuels Group Scholastic Equipment Company, LLC Scranton Products Steelcase Education Techline America Virco Manufacturing Corp. | Facilities: Hardware, Doors, Windows,

Lab Equipment

3M Window Films / Interwest Distribution LaForce, Inc. Pella Windows & Doors Scranton Products Stanley Security Solutions Trane-Wisconsin | Facilities: Lighting

Apex Efficiency Solutions, SBC Energy House Energy Performance Lighting H&H Energy Services HiLumz USA LLC Musco Sports Lighting TSP Architects & Engineers Zimmerman Architectural Studios, Inc. | Facilities: Mechanical Systems, Energy Services

3M Window Films / Interwest Distribution Ameresco Inc. ATS&R Planners/Architects/Engineers Bassett Mechanical Complete Control, Inc. Energy House Focus on Energy

H&H Energy Services ISG Karges-Faulconbridge, Inc. McKinstry MEP Associates, LLC MEP Solutions Multivista Nexus Solutions North American Mechanical, Inc. North Wind Renewable Energy Performance Services, Inc. Sodexo Somerville, Inc. Trane-Wisconsin TSP Architects & Engineers Vyron Corporation Zimmerman Architectural Studios, Inc.

Sodexo Taher, Inc.

WEA Trust WPS Health Insurance

| Fundraising Programs and Services

Somerville, Inc. | Higher Education

AVID Concordia University Wisconsin Grand Canyon University Illuminate Education Steelcase Education Viterbo University Wisconsin 529 College Savings Program | Information Management Services

| Facilities: Roofing

Accella Roofing Solutions ARCON Associates, Inc. Custofoam Corporation Kraus-Anderson Construction Co. Kulp’s of Stratford, LLC | Financial Services, Consulting and Accounting

Agilex Business Solutions, LLC American Deposit Management Co. ARAMARK K-12 Education Asset Control Solutions Baird Public Finance Ehlers & Associates, Inc. Huntington National Bank Hutchinson, Shockey, Erley & Co. MidAmerica Administrative & Retirement Solutions, Inc. PMA Financial Network, Inc. Prudential Springsted Incorporated Surety Association of Wisconsin WEA Member Benefits Wisconsin 529 College Savings Program Wisconsin OPEB Trust Wisconsin Public Finance Professionals, LLC | Food Service Management, Equipment

and Products

ARAMARK K-12 Education Arbor Management, Inc. A’viands Food & Services Management CESA Purchasing Chartwells School Dining Services Scholastic Equipment Company, LLC School Nutrition Association of Wisconsin SFE - Southwest Foodservice Excellence

and Consulting

AT&T BoardBook EDIS Forecast5 Analytics, Inc. Heartland Business Systems 2017 Presidio Solarus Technology Resource Advisors, Inc. WISEdash Local

| Insurance: Property and Casualty

Associated Benefits and Risk Consulting EMC Insurance Companies Marsh & McLennan Agency R&R Insurance Surety Association of Wisconsin The Insurance Center WEA Member Benefits

| Insurance: Third-Party Administration

Arthur J Gallagher Risk Mgmt Services Community Insurance Corporation/WCA Group Health Trust Diversified Benefit Services, Inc. First Agency, Inc. Humana Meemic Insurance Company Securian Financial Group, Inc. Security Health Plan of Wisconsin, Inc. Student Assurance Services, Inc. The Insurance Center TRICOR Insurance, Inc. UnitedHealthcare WPS Health Insurance

| Insurance: Health, Dental, Vision, LTD,

Life and Long-term Care

Ansay & Associates, LLC Arthur J Gallagher Risk Mgmt Services Associated Benefits and Risk Consulting BeneCo of Wisconsin, Inc. Community Insurance Corporation/WCA Group Health Trust Dean Health Plan Delta Dental of Wisconsin First Agency, Inc. Humana Liberty Mutual Insurance M3 Insurance Marsh & McLennan Agency National Insurance Services Network Health Securian Financial Group, Inc. Security Health Plan of Wisconsin, Inc. Student Assurance Services, Inc. The Insurance Center The Standard TRICOR Insurance, Inc. UnitedHealthcare Walgreens WEA Member Benefits Individual Long-Term Care Insurance Program

| Insurance: Workers’ Compensation

Associated Benefits and Risk Consulting Marsh & McLennan Agency R&R Insurance RAS

| Janitorial Services, Cleaning Supplies

and Equipment ARAMARK K-12 Education Baseman Bros., Inc. Complete Office of Wisconsin Dashir Management Services, Inc. GCA Services Group, Inc. Hillyard Scranton Products Sodexo

| Legal Services

Boardman & Clark LLP Davis & Kuelthau, S.C. Strang Patteson Renning Lewis & Lacy, s.c. von Briesen & Roper, S.C. Wisconsin Association of School Boards


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2017 EXHIBITORS | Management, Consulting and/or Research

BeneCo of Wisconsin, Inc. Capacity Unlimited LLC NWEA OPN Architects, Inc. #SocialSchool4EDU Springsted Incorporated UW-Madison Applied Population Laboratory Wisconsin Association of School Boards

| Market Place

Cella’s Jewelry

| Music Programs, Instruments and Products

Fred Astaire Dance Studios

| Office and School Supplies and Equipment

Complete Office of Wisconsin Enovative Technologies Scholastic Equipment Company, LLC School Specialty Usborne Books & Moore Vanguard Computers, Inc. Virco Manufacturing Corp.

| Photography, Yearbooks and ID Systems

Lee Recreation, LLC Miller & Associates - Sauk Prairie, Inc. Northland Recreation | Policy Services

Boardman & Clark LLP NEOLA, Inc. Wisconsin Association of School Boards | Professional Development

AVID Boardman & Clark LLP Brookhill Institute of Mathematics Capacity Unlimited LLC CESA 7 Dorreen Dembski Communication Services, LLC NWEA REALiving School Improvement Network School Software Group #SocialSchool4EDU Steelcase Education Viterbo University Wisconsin Association for Language Teachers Wisconsin Association of School Boards Wisconsin Department of Public Instruction Wisconsin Health and Physical Education, Inc. Wisconsin School Music Association

Lifetouch (Photo Booth) | Security and Alarm Systems Consulting and


| Playground and Sporting Equipment

Boland Recreation, Inc. E.T. Paddock Enterprises, INC Enovative Technologies H K Sports Fields

3M Window Films / Interwest Distribution Associated Technical Services, Inc. CCAP Alert.com Complete Control, Inc. Heartland Business Systems

LaForce, Inc. SecureTech Systems, Inc. Stanley Security Solutions | Strategic Planning, Management Consulting

CenterPoint Energy FEH Design Hoffman Planning, Design & Construction, Inc J.H. Findorff & Son, Inc. MEP Solutions Moore Construction Services, LLC Multivista Platypus Advertising + Design, Inc School Improvement Network Studer Education UW-Madison Applied Population Laboratory Vyron Corporation Wisconsin Association of School Boards | Survey Services

LifeTrack Services, Inc. School Perceptions Studer Education Teachers On Call - TOC 24/7, Featuring Aesop Technology | Teaching Services

ACT Success – Online Test Prep AVID CESA 5 Fred Astaire Dance Studios Frontline Technologies Group LLC. Illuminate Education Teachers On Call - TOC 24/7, Featuring Aesop Technology Teachers-Teachers.com VLN Partners, LLC Wisconsin Association for Language Teachers Wisconsin Health and Physical Education, Inc. | Theater Supplies, Services and Productions

Mainstage Theatrical Supply, Inc. Schmidt Custom Floors | Transportation Products and Services

AngelTrax CCAP Alert.com Dairyland Buses, Inc Go Riteway Transportation Group Lamers Bus Lines, Inc Mid-State Truck Service, Inc. Nelson’s Bus Service, Inc. Wisconsin Bus Sales, LLC




A S S O C I AT I O N I N F O 2017 CONVENTION ADVISORY COMMITTEE  WASB Mary Jo Rozmenoski, Black River Falls School District

John Ashley, WASB executive director Sheri Krause, WASB communications director Amy Qualmann, WASB communications specialist and event planner

Andy Zellmer, Montello School District


Wanda Owens, Barneveld School District

John Stellmacher, School District of Hartford Jonathan Mitchell, Saint Francis School District John Gahan, Pewaukee School District Woody Wiedenhoeft, WASBO Executive Director

Brett Hyde, Muskego-Norway School District

Capt. Terry McCloskey, USN Retired, Three Lakes School District Stu Olson, School District of Shell Lake

 WASDA Tom Benson, Reedsburg School District Randy Guttenberg, Waunakee Community School District Rick Morgan, Phillips Public Schools Mary Randall, Bloomer School District Dan Tjernagel, School District of Sturgeon Bay Jon Bales, WASDA Executive Director Nancy Lund, WASDA Executive Assistant

ASSOCIATION BOARD OF DIRECTORS  WASB Stu Olson, president, Shell Lake School District Capt. Terry McCloskey USN Retired, 1st vice president, Three Lakes School District Mary Jo Rozmenoski, 2nd vice president, Black River Falls School District Wanda Owens, immediate past president, Barneveld School District Mike Blecha, Green Bay Area Public School District Bill Yingst, Sr., Durand-Arkansaw School District Rick Eloranta, Owen-Withee School District Elizabeth Hayes, Fond du Lac School District Steve Klessig, Brillion Public School District Andy Zellmer, Montello School District Brett Hyde, Muskego-Norway School District Nancy Thompson, Waterloo School District Rosanne Hahn, Burlington School District Terrence Falk, Milwaukee Public Schools Ron Frea, Pewaukee School District



Todd Gray, president, Waukesha Public Schools Barb Sramek, president-elect, Marshall Public Schools Deb Kerr, past president, Brown Deer School District Steve Bloom, Palmyra-Eagle Public Schools Bryce Bird, Riverdale Public Schools Cindy Zahrte, Tomah Area School District Gus Knitt, Pardeeville Public Schools Kieth Kriewaldt, Erin School District Louise Blankenheim, Kiel Area School District Todd Carlson, Gillett School District Larry Ouimette, Lac Du Flambeau Public Schools Paul Schley, Cornell Public Schools Nick Ouellette, Hudson School District Chris Patritto, Hurley Area School District

Pat Finnemore, president, Kenosha Unified School District Bob Avery, past-president, Baraboo School District Jason Demerath, president-elect, Fort Atkinson School District Ken Mischler, treasurer, Manitowoc Public School District Brian Adesso, Menasha Joint School District Lori Ames, Middleton-Cross Plains Area School District Cathy Cramer, Seton Catholic Schools Kent Ellickson, School District of Onalaska Greg Gaarder, Tomah Area School District Ted Hayes, M3 Insurance Nathan Jaeger, Whitewater Unified School District John Stellmacher, School District of Hartford Jt #1 Bob Tess, Wausau School District

ASSOCIATION STAFF & CONTACT INFORMATION  WASB Wisconsin Association of School Boards 122 W. Washington Avenue, Suite 400 Madison, WI 53703-2761 608-257-2622 or 877-705-4422 John Ashley, executive director Shelby Anderson, communication specialist Roxy Barforth, production room assistant, Winneconne Louis Birchbauer, director of search services and organizational consulting Al Brown, consultant Robert Butler, associate executive director and staff counsel Nancy Dorman, director of policy services Roger Foegen, consultant Barry Forbes, associate executive director and staff counsel Ingrid Frank, member contact and board liaison Susan Fredlund, policy services consultant Teresa Kimball, policy librarian Joe Koenig, director of finance and administrative services

Sheri Krause, director of communications Christopher Kulow, government relations specialist Guy Leavitt, consultant Dan Mallin, legal and policy services counsel Mark McCarthy, director of information technology Paula Osburn, office manager, Winneconne Roger Price, consultant Amy Qualmann, communications specialist and event planner Dennis Richards, consultant Ben Richter, staff counsel Dan Rossmiller, director of government relations Connie Schiestl, consultant Rachel Schultz, consultant Delta Smith, technology services specialist George Steffen, consultant Cheryl Stinski, governance consultant Sally Sweitzer, paralegal, search services coordinator Patti Welch, administrative assistant Jessica Woodburn, bookkeeper

 WASDA Wisconsin Association of School District Administrators 4797 Hayes Road, Suite 201 Madison, WI 53704-3288 608-242-1090 Jon Bales, executive director Nancy Lund, executive assistant Jessica Schwedrsky, administrative assistant  WASBO Wisconsin Association of School Business Officials 4797 Hayes Road, Suite 101 Madison, WI 53704-3288 608-249-8588 Woody Wiedenhoeft, executive director Jeanne Deimund, associate executive director Kristin Hauser, membership coordinator Tina Hafeman, accounting and technology coordinator Clare May, communications coordinator Kaitlyn Peters, professional development and member services coordinator


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2016-17 Awards

Congratulations to these exemplary students, educators, administrators and school board members! S C H O O L





Bill Barhyte, Trevor-Wilmot Consolidated Graded Diane Barkmeier, Appleton Area Frances Bohon, Marshfield Steve Coble, Peshtigo Ronald Counter, Rhinelander Gary DeVries, Randolph Nancy Dieck, Wonewoc-Union Center Krystal Ferg, Rosholt David Gomm, Shiocton Kirk Holliday, De Soto Area Marcie Hollmann, Lake Geneva J1 Brian Kammers, Pewaukee



Elementary School Teacher of the Year Pamela Gresser, Rothschild Elementary School, D.C. Everest Area School District Middle School Teacher of the Year Chris Gleason, Patrick Marsh Middle School, Sun Prairie Area School District High School Teacher of the Year Sarah Breckley, Reedsburg Area High School, Reedsburg School District Special Services Teacher of the Year Barbara VanDoorn, Lake Holcombe School, Lake Holcombe School District

James Congdon, Mayville Max Ericson, Northwood Sharon Fenlon, Appleton Area Sue Haase, Berlin Area Debbie Ince-Peterson, Unity Steve Klessig, Brillion Wanda Owens, Barneveld Steven Pate, Pardeeville Nancy Thompson, Waterloo

Daniel Kempen, Bruce Marleen Knutson, Auburdale Roger Manke, Valders Area Rick Opelt, Neilsville Helen Palmquist, Prentice Richard Pease, Adams-Friendship Area Kent Rice, Arrowhead UHS Larry Samet, Sheboygan Area Patrick Sherman, Lake GenevaGenoa City UHS Connie Troyanek, La Crosse Robert Van Den Elzen, Hortonville William Wipperfurth, Lodi





Elementary School Principal of the Year Melissa Herek, Lawrence-Lawson and Cataract Elementary Schools, Sparta Area School District Secondary Principal of the Year Robin Kvalo, Portage High School, Portage Community School District Associate Principal of the Year Paul Hermes, Bay View Middle School, Howard-Suamico School District SPECIAL SERVICES DIRECTOR OF THE YEAR

Kurt Eley, Waunakee Community School District

Thank you. The Convention Advisory Committee and the staffs of the sponsoring organizations extend a special thank you to the school board members, school administrators, school business officials, staff members, exhibitors and other participants for taking part in the 96th State Education Convention and Exhibit Show.


Linda Goldsworthy, Rhinelander High School, Rhinelander School District SUPERINTENDENT OF THE YEAR

Damian LaCroix, Howard-Suamico School District BUSINESS OFFICIAL OF THE YEAR

Jill Bodwin, Pulaski Community School District

STUDENT ART AWARD Sponsored by Liberty Mutual Joseph Ladewig, Merrill High School, Merrill School District

CONVENTION MOBILE APP Get up-to-the-minute information such as the latest agenda, updates from organizers, maps, exhibitor info and more. Search “2017 WI Education Convention”on the Apple App Store or on the Google Play Store. Look for the State Education Convention schoolhouse logo.

We also thank the staffs of the Wisconsin Center, VISIT Milwaukee, J&J Exhibitors Service, Chatman Design, the Hyatt Regency Milwaukee, the Hilton Milwaukee City Center and all of our participating Milwaukee Hotels and other partners.





January 17- 18 - 19, 2018 | Milwaukee


Committee Meetings & Overview C O M M I T T E E



All meetings take place in the Hilton Milwaukee City Center Hotel. T U E S D A Y, J A N . 1 7

1 pm WASDA Board of Directors — Mitchell, Hilton

6:30 pm Fair Aid Coalition Annual Meeting/ Executive Board Meeting — Mitchell, Hilton

8 pm WASB Policy and Resolutions Committee Meeting — Walker, Hilton W E D N E S D A Y, J A N . 1 8

8 am CESA Board of Control Appreciation Breakfast — Wright AB, Hilton WASDA Legislative Committee — MacArthur, Hilton WASDA Small Schools Committee — Oak, Hilton

8 am WASDA K-8 Schools Committee — Juneau, Hilton

9 am WASDA Awards Committee — Mitchell, Hilton

Get Convention Updates by following the WASB on Twitter: @wischoolboards. Make sure to post your Convention experiences on your Twitter account using the hashtag #2017EdCon.

T U E S D AY, J A N U A R Y 1 7

c 2 - 5 pm PRE-CONVENTION WORKSHOPS Hyatt Regency Milwaukee c 7 - 8 pm PRE-DELEGATE ASSEMBLY DISCUSSION Hilton Milwaukee City Center W E D N E S D AY, J A N U A R Y 1 8

c 8 - 9 am BREAK-OUT SESSIONS c 9 am - 4:30 pm EXHIBIT HALL

11:45 am WASDA Large District Caucus — Regency Ballroom, Hilton T H U R S D A Y, J A N . 1 9

7 am


WASDA Fellowship Meeting — MacArthur, Hilton


9 am

c 1:30 pm DELEGATE ASSEMBLY Ballroom AB, Wisconsin Center

Equity in Funding Membership Meeting — Kilbourn, Hilton

c 1:30 - 2:30 pm BREAK-OUT SESSIONS

1:30 pm WASBO Spring Conference Planning Committee — Wright A, Hilton


C O N V E N T I O N AT- A - G L A N C E

c 2:30 - 3:30 pm DEDICATED EXHIBIT HALL TIME c 3:30 - 4:30 pm BREAK-OUT SESSIONS c 4:30 - 5:30 pm Special Event NETWORKING RECEPTION Crystal Ballroom, Hilton Milwaukee City Center T H U R S D AY, J A N U A R Y 1 9

c 7 - 8:30 am WASB BREAKFAST Crystal Ballroom, Hilton Milwaukee City Center, Dr. JoAnne Owens-Nauslar, speaker c 8:45 - 9:45 am BREAK-OUT SESSIONS c 8:35 - 11:15 am EDUCATION TOUR c 9 am - 2 pm EXHIBIT HALL c 9:45 - 10:45 am DEDICATED EXHIBIT HALL TIME c 10:15 am - 1:45 pm SPOUSE EXCURSION c 10:45 - 11:45 am BREAK-OUT SESSIONS c 11:45 am - 1:45 pm DEDICATED EXHIBIT HALL TIME c Noon - 1:15 pm WASDA LUNCHEON; WASBO LUNCHEON Hilton Milwaukee City Center c 1:45 - 2:45 pm BREAK-OUT SESSIONS c 3 - 5 pm GENERAL SESSION Liz Murray, keynote speaker F R I D AY, J A N U A R Y 2 0

c 8 - 9 am BREAK-OUT SESSIONS c 9:15 - 10:15 am BREAK-OUT SESSIONS c 10:30 am - 12 pm GENERAL SESSION Fredi Lajvardi, keynote speaker


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Stop by Booth 525 to learn how adding no- or low-cost employee benefits can enhance your district’s ability to recruit and retain valuable staff.

WIN T KFAS BREA staff! ur for yo ation and tr Regis ails at det . #525 booth

Don’t miss our session on Jan. 19th! Trending: Matching/Vesting to Improve Recruitment and Retention 1:45 • 202AB/Wisconsin Center • Kelly Behnke and Marty Richards

Matching/vesting isn’t just a private sector benefit anymore. Many districts now offer matching and vesting contributions through their 403(b) programs to improve recruitment and retention of quality staff. Matthew Spets, Assistant Superintendent of Business Services at Howard-Suamico, will share his district’s experience including why they made the decision, how the rollout process worked, staff response, and the impact on recruitment, retention, and plan participation.

Exclusively serving Wisconsin public school districts and their employees for more than 40 years. It’s all we do.

1-800-279-4030 • weabenefits.com The 403(b) retirement program is offered by the WEA TSA Trust. TSA program registered representatives are licensed through WEA Investment Services, Inc., member FINRA.

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