Brand Book
Table of Contents 01 Company Overview 03 Audience 05 Mood Board 07 Process 09 Final Logo 11 Typeface 13 Colors 15 Stationary 17 Advertisements 19 Website 21 Cafe Menu 23 Print Brochure 25 Print Bag 27 Shirts 29 Caps 31 Coffee+Tea Mugs
Company Overview
Audience
Ink + Drink is a print shop cafĂŠ where people can not only take care of all of their printing needs, but can enjoy a cup of coffee, tea, or a deli sandwich. We provide high quality laser prints at a low price in an environment that is conducive to working and studying.
01
Mood Board
Ink + Drink’s primary audience is college students that want to work or study in a warm inviting environment that has close proximity to not only food and drinks, but is also a few steps away from a print shop that can take care of all copy or printing needs. A secondary audience is bussiness men or women that want quick access to printing facilities while on their lunch break.
03
Process
05
Final Logo The final logo is a combination between the circle logos and the tear drop shape.
07
Typeface Primary: Myriad Secondary: Glypha Lt Std
09
Aa Myriad
Colors A modern spin on CMYK printing colors to give the business a homey feel while still keeping it clean.
ABCDEFGHIJKLMNOPQRSTUV W X YZ abcdefghijklmnopqrstuv w x y z
Glypha
Aa A BCDEFGH IJ K L M NOPQ RST U V W X Y Z abcdefghijk lmnopqrstuv w x yz
11
Stationary
CMYK 9/100/61/1 PANTONE 1935C
CMYK 70/26/0/0 PANTONE 279C
CMYK 6/12/95/0 PANTONE 123C
CMYK 48/0/98/0 PANTONE 376C
CMYK 73/83/35/1 PANTONE 7448C
CMYK BLACK
13
Adversisements Series of three half page horizontal magazine ads 8� x 4.833�
451 university drive college station, texas 77840
ink+ drink
k drink 979.299.3592
979.299.3592
|
info@inkanddrink.com
|
inkanddrink.com
|
|
inkanddrink.com
|
info@inkanddrink.com
451 university drive - college station, texas 77840
15
Website Website design for standard 1024 Ă— 768 resolution
17
Your Very Own Print Shop Café
Cafe Menu
Another line here about something Home About Services Contact
A variety of papers for you to choose from.
PRINT SHOP With three Ricoh 907ex printer copiers and a Xerox Nuvera 288 Digital Perfecting Production System with Xerox Freeflow Makeready ink+drink can handle any size order.
CAFÉ Enjoy a nice coffee, tea, pastry or sandwich while you work. The ink+drink café has an atmosphere that is perfect for working, studying, or just hanging with your friends.
STORE Great gift ideas for people who love ink+drink – plus little extras for everyday. From coffee and tea cups to t-shirts and more.
Address: 451 University Drive, College Station, TX. 77840 Phone: 979.299.3592 Email: info@inkanddrink.com Copyright © 2012 ink+drink Limited. All Rights Reserved.
19
Print Brochure Printing options and prices
21
Uncollated copies are half price after 100 copies of each original.
Ask for quotes on large orders and feel free to inquire about other services.
Print Brochure
Print Bag Bag for large prints: 14.5” x 21.5” Bag for small prints: 9” x 12”
Full Service cOpieS 81/2” x 11” 20# White 20# White 3 Hole Drill 60# White 28# Laser 60# Pastel 60# Astrobright 32# Gloss 24# Resume
$.07 $.07 $.08 $.09 $.09 $.09 $.15 $.15
(Classic Linen, Classic Crest, Parchment, 100% Cotton)
Vellum
$.59 $.08 $.10 $.10 $.10
11” x 17” 60# White 28# Laser 60# Pastel 60# Astrobright 24# Resume
$.14 $.18 $.18 $.18 $.30
12” x 18” 28# Laser
$.20
Double–Sided 81/2” x 11” or 81/2” x 14” 11” x 17” or 12” x 18”
add $.07 add $.12
Special Copy Services
81/2” x 11” 60#, 65#, 80#
$.15
81/2” x 11”80#, gloss or linen, 100#
$.20
81/2” x 14” and 11” x 17”
$.30
Included are documents that require special attention such as those that will not run through the document handler. Please ask for quote.
SelF Service cOpieS $.06 $.07 $.12
expreSS BuSineSS cardS
at $150 each. Text files scanned for archival purposes and saved as pdf are $.15 per page, with a $150 minimum. Files can be burned to a CD for $300. PDFs will be archived to customers flash drive at no charge. Optical Character Reconition interpretation is 50¢ per page. Editing is $6000 per hour.
NCR Paper (81/2” x 11” add .05 for 81/2” x 14”)
**NO PRICE BREAKS**
2 part NCR (per set)
$.20
3 part NCR (per set)
$.30
4 part NCR (per set)
$.40
engineering cOpieS 18” x 24”
$.75
24” x 36”
$1.50 $2.19
$.50
30” x 42”
Blank Transparencies
$.45
Price per sq ft (24”, 30” & 36” inch rolls)
Blank/Printed
$.25
Mylar Tabs
$.35
Minimum charge is for 5 tabs, purchased in sets of 5
Door Hangers 81/2” X 11” Sheet (standard 2–up)
(Cutting included in price. **NO PRICE BREAKS**)
$.25
Wide FOrmat cOlOr Presentation Bond
$.25
Multiple file downloads and/or file manipulation subject to $60.00 per hour charge.
Tabs
$8.00 per sq. ft.
Photo Gloss
$10.00 per sq. ft.
Canvas or Vinyl
$12.00 per sq. ft.
Design and Layout - $6000 per hour. Please contact our Desk Top Publishing Department for more information.
OverSized Scan tO File Black and white
$1.50 per page
Color
$5.00 per page
Scans are in pdf or tif format, jpeg format is also available for color scans. File format conversions and edits are available $60.00 per hr.
Vellum Copies 81/2” x 11
$.59
18” x 24”
$2.25
24” x 36”
$4.50
30” x 42”
$6.55
Price per sq ft (24”, 30” & 36” inch rolls)
Mylar Copies (price per sq. ft.) Binding Sets
Staple Black Binding Strip Bryan Fold College Station Fold
Shipping Tubes 24” 36”
cardS
Full cOlOr Single Sided
60
$14.95
add FOr add FOr B&W Back cOlOr Back $3.75
$4.95
120 250
19.95 29.95
4.50 6.00
6.95 12.95
500 750 1000
44.95 59.95 74.95
9.00 12.00 15.00
24.45 39.95 49.95
B/W cardS
Bond
Transparencies
Desktop Publishing
Add $.05 - $.10 per copy
81/2” x 11” 20# white 81/2” x 14” 60# white 11” x 17” 60# white
Scan tO pdF Graphic scanning is available in our Desktop Publishing department
Transparencies
81/2” x 14” 60# White 28# Laser 60# Pastel 60# Astrobright
Specialty paperS Cardstock
$.75 $1.45
$.25 $.50 $.75 $.50
cardS 60 120 250 500 750 1000
FrOnt #11.95 14.95 19.95 29.95 34.95 39.95
laminating/mOunting Laminating up to 23” wide
$.15 per linear inch
Laminating 25” to 53” wide
$2.00 per sq.ft
Satin Finish Laminate (<50”)
$2.50 per sq.ft
Minimum Char
$1.00
Minimum Char
$6.00
Minimum Char
$7.50
Trimming (per piece - depending on size)
$.25 - $1.00
Mounting 1/4” White Foam Core
$4.00 per sq. ft.
1/4” Black Foam Core
$5.00 per sq. ft.
1/2” Black Foam Core
$7.00 per sq. ft.
Minimum Charge per piece
$4.73 $5.06
Back $3.75 4.50 6.00 9.00 12.00 15.00
one square foot
Blank Foam Core white
$1.00 per sq. ft.
black
$2.00 per sq. ft.
1/2” black
$3.00 per sq. ft.
Poster Stands
sm. $1.25 md. $ 3.25 lg. $3.75
Color Copies See volume discount chart for pricing. Full bleed printing available, ask for details. Ask about volume discounts.
23
Apparel: Shirts
25
Apparel: Caps
27
Coffee+Tea Mugs
29
31
Winter Baron
Arts 403
Donna Hajash