WINSTON CALVERT OF ST. LOUIS, MO
CRISIS MANAGEMENT IN PUBLIC OFFICE
WINSTON CALVERT ST. LOUIS,MO Winston Calvert is an attorney and a public relations consultant based in St. Louis, Missouri. In his legal work, he represents individuals and companies in complex civil litigation. As a public relations consultant, Calvert helps clients with strategic communications and media relations. In his long career, he’s has dealt with disputes or transaction that were covered heavily in the media, or that were seen as crises for the organizations he served.
WINSTON CALVERT ST. LOUIS,MO Every organization is prone to crises. You can’t just hope a problem will go away by itself. You can take that approach, but your stakeholders will not be forgiving or understanding because they’ve seen what unresolved crisis can do to an organization’s reputation.
WINSTON CALVERT ST. LOUIS,MO Effective crisis management requires some basic steps that don’t require complex work. If you’re serious about being prepared for emergency management and response, take the following tips into consideration.
WINSTON CALVERT ST. LOUIS,MO
HAVE A PLAN The basis of any crisis management strategy is to have a plan that spells out possible scenarios and has clear objectives. The key objectives should focus on protecting the individual involved in the crisis, ensuring that key audiences are informed, and ensuring business continuity.
WINSTON CALVERT ST. LOUIS,MO
APPOINT A SPOKESPERSON If the crisis has the potential of affecting your employees, the general public or even customers, it may attract media scrutiny. To ensure a single and consistent message is delivered to everyone involved, identify a spokesperson to handle this duty.
WINSTON CALVERT ST. LOUIS,MO
FOSTER A CULTURE OF HONESTY AND TRANSPARENCY Winston Calvert advises clients that no good comes out of dishonest communications with the public or the press. Therefore, aspire to be as transparent as possible to stop rumors from circulating and defuse any media frenzy before it happens. This transparency must be seen in all communication channels used. As you work on your crisis management plan, seek the input of professionals like Winston Calvert who have valuable insight on how to navigate a crisis.
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