WINSTON CALVERT OF ST. LOUIS, MO
AN OVERVIEW OF STRATEGIC COMMUNICATIONS
WINSTON CALVERT ST. LOUIS,MO A former public official in St. Louis, MO, Winston Calvert runs a public relations practice in the city. He helps clients in the role of a strategic communications consultant, helping come up with a consistent message that articulates his clients’ points of view on particular issues.
WINSTON CALVERT ST. LOUIS,MO Becoming an expert strategic communicator takes a lot of practice and study. Calvert’s foundation is based on his work as a legal strategist; he used to work for Armstrong Teasdale LLP before serving the City of St. Louis.
WINSTON CALVERT ST. LOUIS,MO “I focused my practice on complex litigation, obtaining results for clients in high-stakes, high-profile lawsuits,” he said. Indeed, many of Calvert’s cases have been covered heavily in the press, thus requiring him to have sound knowledge of effective communication techniques.
WINSTON CALVERT ST. LOUIS,MO When Calvert is approached by clients to help in their communication needs or draft a communications plan, he understands that various important aspects have to be covered. These include:
A statement of purpose Having a defining purpose for your communication strategy is important. It doesn’t have to be detailed, but it can act as a reference for those who are going to be helping in drafting the plan.
WINSTON CALVERT ST. LOUIS,MO Communication objectives Any communications strategy should have objectives; the principles of communication that serve as the foundation for the overall strategy and the key messages being conveyed. It is important that these targets be seen to contribute to the achievement of a bigger goal. In this way, communication goals are recognized as vital to an entity’s mission.
WINSTON CALVERT ST. LOUIS,MO The audience You should have a detailed description of the audience you intend to reach. The audience can be both internal and external, potential and existing. Many firms find that they have many audiences they can interact with, thus requiring them to identify each audience and understand their needs. Winston Calvert is a public relations consultant and lawyer serving in St. Louis, MO.
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WINSTON CALVERT ST. LOUIS,MO
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