Tokyo 2020 Olympic Brand Guideline

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1 .0 S I G NAT URE

2020 100% black 80% black 60% black 40% black

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2020

2020

2020

1.6 BLACK & WHITE USAGE To be most effective, the Tokyo 2020 Olympic identity should always be produced in colors. Black and white reproduction is acceptable only in the following cases. 1. When used on a white or light color background, each section of the signature is designated with a percentage of black – the left portion of flame, the word “TOKYO”, the horizontal bar and the

Olympic Rings are in 100% black, the middle portion of the flame is 80% black, the right portion of the flame is 60% black, and the top portion of the flame and the word “2020” is in 40% black. 2. When used on dark color or photographic backgrounds, full reversed out versions of the signature must be used.


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