Page 1


A MESSAGE FROM THE PRESIDENT It has been my privilege to serve the Olympic Movement for the past 40 years, first as an athlete, then a team leader and now as President of the Japanese Olympic Committee. Over the years I have witnessed again and again the extraordinary power of sport to heal, unite, and inspire all kinds of positive change. It is this belief in the power of sport that reinforces Tokyo’s winning bid for the 2020 Olympic and Paralympic Games. This bid has an important role to play in the process of spiritual and physical recovery from the national tragedy of the 2011 earthquake. Being the host country, it will be an extraordinary opportunity to welcome and thank the international friends who supported our nation and our people during these difficult times. For 2020, Tokyo promises to deliver Games of excellence and excitement. Games that will be based on the world-renowned infrastructure and innovation of Tokyo, and fueled by the city’s dynamic atmosphere and youth-driven culture. The Tokyo 2020 Olympic brand which symbolizes the shared values of the Olympic Movement and the people of Japan, for whom excellence, friendship and respect are a way of life. On behalf of the people, I am proud to offer our capital city and its attractions as the host of the world’s greatest sporting event. We will welcome the world in 2020.

Tsunekazu Takeda
 President
 Japanese Olympic Committee

5


TABLE OF CONTENTS 1.0 SIGNATURE

4.0 APPLICATIONS

1.1 SIGNATURE

4.1 MEDALS

1.2 SIGNATURE VARIATIONS

4.2 STAMP SET

1.3 CLEARSPACE - VERTICAL SIGNATURE

4.3 TICKETS

1.4 CLEARSPACE - HORIZONTAL SIGNATURE

4.4 PICTOGRAMS

1.5 COLOR PALETTE

4.5 T-SHIRT

1.6 BLACK & WHITE USAGE

4.6 T-SHIRT - DETAILS

1.7 GRAPHIC ELEMENT

4.7 SWEATSHIRT

1.8 IMAGERY

4.8 WATER TUMBLER

1.9 UNACCEPTABLE USAGE

4.9 PIN BUTTONS

1.10 GLOSSARY OF TERMS

4.10 BILLBOARD

2.0 TYPOGRAPHY

4.11 STADIUM ENTRANCE 4.12 BANNERS

2.1 PRIMARY TYPEFACE

4.13 CORPORATE CAR - SIDE

2.2 SECONDARY TYPEFACE

4.14 CORPORATE CAR - FRONT

3.0 STATIONERY

4.15 CORPORATE BUS 4.16 WEB PAGE

3.1 STATIONERY SYSTEM 3.2 BUSINESS CARD 3.3 BUSINESS CARD - DETAILS 3.4 LETTERHEAD 3.5 LETTERHEAD - DETAILS 3.6 ENVELOPE 3.7 ENVELOPE - DETAILS 3.8 MAILING LABEL 3.9 MAILING LABEL - DETAILS

4.17 FAVICON & IPHONE COVER

7


1.0 SIGNATURE 1.1 SIGNATURE 1.2 SIGNATURE VARIATIONS 1.3 CLEARSPACE - VERTICAL SIGNATURE 1.4 CLEARSPACE - HORIZONTAL SIGNATURE 1.5 COLOR PALETTE 1.6 BLACK & WHITE USAGE 1.7 GRAPHIC ELEMENT 1.8 IMAGERY 1.9 UNACCEPTABLE USAGE 1.10 GLOSSARY OF TERMS


202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S

Cherry blossom flame symbol

Logotype

10

Olypmpic rings

1.1 SIGNATURE The Tokyo 2020 Olympic brand identity represents the visual

by assuring consistent, high-quality reproduction of the signature

embodiment of our vision for the Games. It comprises of three

wherever it appears. These guidelines have been created to help

elements: the cherry blossom flame symbol, the logotype and the

you reproduce the Tokyo 2020 Olympic signature with care,

Olympic rings. The identity symbolizes the heritage of Japan and

precision, and consistency. The signature is a unique piece of

the shared values of the Olympic Movement.

artwork and must never be typeset or recreated. Use only the

A brand asset of such importance must be protected from misuse

approved digital files that accompany these guidelines.


1 .0 S I G NAT URE

11

2020

1.2 SIGNATURE VARIATIONS Our Tokyo 2020 Olympic brand identity system includes two

vertical signature be used in branding applications whenever

signatures - horizontal and vertical. The vertical signature on the

possible. However when vertical space is a constraint when

top side of this page represents the visual embodiment of the

applying the Tokyo 2020 Olympic brand identity, the horizontal

Tokyo 2020 Olympic brand. It is strongly recommended that this

signature of the identity should be utilized.


202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S

1/2 x

x-height

12

1/2 x

1.3 CLEARSPACE - VERTICAL SIGNATURE To be most effective, the Olympic Tokyo 2020 Olympic identity

here are derived from the Tokyo 2020 Olympic identity shown on

should always be surrounded by the most precise prescribed

this page. The grey dotted lines surrounding the vertical signature

minimum amount of clear space. This territory will set it off

of the identity on this page delineates the minimum territory into

distinctly from any other accompanying copy, illustrative materials,

which no copy or graphic elements may intrude. This minimum

photography, and other graphic elements.

space should never be violated. This clear space territory is

The recommended minimum distances that define this territory

determined using the relationship to the x-height of the first line of the logotype.


1 .0 S I G NAT URE

1/2 x

2020

x-height

1/2 x

13

1.4 CLEARSPACE - HORIZONTAL SIGNATURE To be most effective, the Tokyo 2020 Olympic identity should

here are derived from the Tokyo 2020 Olympic identity shown

always be surrounded by the most precise prescribed minimum

on this page. The grey dotted lines surrounding the horizontal

amount of clear space. This territory will set it off distinctly from

signature of the identity on this page delineates the minimum

any other accompanying copy, illustrative materials, photography,

territory into which no copy or graphic elements may intrude. This

and other graphic elements.

minimum space should never be violated. This clear space territory

The recommended minimum distances that define this territory

is determined using the relationship to the x-height of the first line of the logotype.


202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S

Standard Colors

Standard w/Gradient

Pantone Code

CMYK

RGB

PMS 192

0.83.45.0

245.80.105

PMS 298

63.13.0.0

71.178.232

PMS 122

0.28.83.0

255.172.58

PMS 7488

56.0.93.0

114.213.74

PMS 7537

35.26.36.0

169.171.160

PMS 417

58.49.58.23

102.102.92

Pantone Code

CMYK

RGB

PMS 192 & 703

0.83.45.0

245.80.105

PMS 298 & 3005

63.13.0.0

71.178.232

PMS 122 & 123

0.28.83.0

255.172.58

PMS 7488 & 370

56.0.93.0

114.213.74

14

1.5 COLOR PALETTE A color palette has been selected to support the value and quality

If not available, using the standard colors without gradients is

associated with the brand identity. The distinctive red, blue, yellow

acceptable. Besides the Pantone colors, CMYK and RGB equivalents

and green express the Tokyo 2020 Olympic spirit and allow for

as provided on this page can be used.

clarity and consistent reproduction across media. The standard colors with gradients are the preferred choice for the reproduction of the Tokyo 2020 Olympic brand identity.

To ensure quality color reproduction, consult the current edition of the Pantone Color Formula Guide.


1 .0 S I G NAT URE

2020 100% black 80% black 60% black 40% black

15

2020

2020

2020

1.6 BLACK & WHITE USAGE To be most effective, the Tokyo 2020 Olympic identity should always be produced in colors. Black and white reproduction is acceptable only in the following cases. 1. When used on a white or light color background, each section of the signature is designated with a percentage of black – the left portion of flame, the word “TOKYO”, the horizontal bar and the

Olympic Rings are in 100% black, the middle portion of the flame is 80% black, the right portion of the flame is 60% black, and the top portion of the flame and the word “2020” is in 40% black. 2. When used on dark color or photographic backgrounds, full reversed out versions of the signature must be used.


202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S

Full color usage

B/W usage

Outline usage

16

1.7 GRAPHIC ELEMENTS The Tokyo 2020 Olympic identity symbol may be used as a graphic

black and white, grey scale or outlined. As a graphic element, the

element to reinforce brand identity and adds graphic interest, color,

symbol has no clear space requirements. In layouts or designs,

and form. Using the symbol of the identity as a graphic element

other visual subjects can overlap, appear behind, appear in

is only an option and should not become the rule when producing

front, or even remove some or most parts of the symbol. Varied,

materials.

unexpected, and extreme sizes and positions are encouraged when

When used as a graphic element, the symbol may appear in color,

the symbol is used as a graphic element.


1 .0 S I G NAT URE

2020

17

2020

1.8 IMAGERY Although the color identity on white background is optimal, various

representation of the identity. In addition, background patterns,

communications may require unique treatments.

photographs, or textures of the selection should represent and

When the Tokyo 2020 Olympic identity appears on a variety of

express the culture or heritage of the country.

backgrounds, its reproductions should be carefully controlled

When applying onto photographs, use the full reverse version of the

following the standards in Section 1.6. Choose background

identity.

patterns, photographs or textures that allow for optimal


202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S

1.

2.

3.

18

TOKYO

2020

4.

5.

6.

1.9 UNACCEPTABLE USAGE 1. NEVER

4. NEVER

Use colors not specified in Section 1.5

Scale elements individually

2. NEVER

5. NEVER

Skew or distort the identity in any way

Use color combinations not specified in Section 1.5

3. NEVER

6. NEVER

Apply pattern to the identity

Use a different typeface for the logomark


1 .0 S I G NAT URE

7.

8.

9.

19

10.

11.

12.

1.9 UNACCEPTABLE USAGE (CONT.) 7. NEVER

10. NEVER

Place color identity against similar color backgrounds

Place reversed out identity against a light color background

8. NEVER

11. NEVER

Use complex pattern backgrounds

Screen identity down to any precentage of original colors

9. NEVER

12. NEVER

Use background images with similar tone and value

Apply drop shadows or effects to identity


202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S

1.10 GLOSSARY OF TERMS ARTWORK

EMBROIDERY

GRADIENT

LEADING

A camera-ready image or paste-

A sewing technique that

A color gradient specifies a

The amount of space, measured

up of graphic elements with

decorates fabric or material

range of colors that used to fill

in points, between lines of

instructions for printing.

surfaces with needle and

a region. The colors produced

type. For example 8/11 point

thread or yarn.

by a gradient vary continuously

indicates 8 point type with 11

with position, producing

point leading.

BASELINE An imaginary horizontal line

ENGRAVING

upon which the base of each

A printing method of incising a

capital letter rests.

design onto a hard flat surface

IDENTITY

The overall tightness or

by cutting grooves into it.

The official emblem of Olympic

looseness of the spacing

Tokyo 2020 as outlined in this

between all characters in

guideline.

a line. Sometimes used

BLEED

20

smooth color transitions.

A printed image that runs off

FLUSH LEFT, RAG RIGHT

one or more edges of ta sheet

A typographic specification

which allows for errors when

referring to the alignment of

JUSTIFIED TEXT

trimming the final piece.

successive lines of type with

Copy in which all the lines of

the left margin, with random

text—regardless of the words

line breaks on the right.

they contain­—have been made

BLIND EMBOSSING The stamping of an image without ink in relief on a

FONT

surface, leaving a raised

The physical source of the

impression of the image.

images of type.

BODY TEXT

FONT FAMILY

The type, generally in size from

In typography, a group of fonts

6 to 12 points, used for the

that represents the members

main text of a publication.

of a single typeface family.

COLOR PALETTE

FORMAT

Samples of the authorized

The planned arrangement

corporate colors, provided

of graphic elements, that

in the last section of this

determines the appearance of

guideline.

the communicating piece.

TRACKING

interchangeably with kerning, which more precisely is the reduction in spacing between a specific pair of letters.

exactly the same length, so

MARGIN

that they align vertically at the

The pre-determined unprinted

left and right margins.

space surrounding body copy

LETTERSPACING

on a printed piece.

A typographic team referring to

PAGINATION

the amount of space between

The sequential numbering of

individual letters, numbers and

the pages in a printed piece.

punctuations.

PICA

KERNING

An absolute typographic

Adjusting the space between

measurement consisting of 12

two characters to compensate

points.

for their relative shapes

PIXEL


1 .0 S I G NAT URE

1.10 GLOSSARY OF TERMS (CONT.) Shorthand for picture element,

SILK SCREEN PRINTING

TYPOGRAPHY

a pixel is one dot of a digital

A printing technique that uses

The use of type including its

image.

a woven mesh to support an

selection, specification, and

ink- blocking stencil to produce

relationship to a given format.

PMS The initials for the Pantone

a desired image.

UPPERCASE

Matching System, a

SPREAD

The capital letters in a

standardized system for the

Two facing pages in a

typeface. Also called

color specification and ink

publication taken as a whole.

majuscules.

formulas.

SYMBOL

X-HEIGHT

POINT

The unique graphic mark that

The distance from the baseline

A measure of size used in

identifies Olympic Tokyo 2020.

to the mean line, a measure

typesetting. One point is equal to 1/12 of a pica, or approximately 1/72 of an inch.

TEMPLATE An empty electronic document formatted with page

SANS SERIF

specifications that contains

A typeface whose strokes end

style sheets for text to be

in blunt terminals, lacking the

added later.

flared forms known as serifs. Sans serif faces have little if any contrast between thick and thin strokes. SERIF A crossing feature at the end of the principal character strokes of certain typefaces. Serifs aid in character recognition and also have a decorative quality.

TYPEFACE A collection of characters, numbers, accents, and related symbols that share a common design motif. TYPEFACE FAMILY A group of typefaces that share a common root name and common design characteristics.

of the height of the lowercase characters in a typeface. 21


2.0 TYPOGRAPHY 2.1 PRIMARY TYPEFACE 2.2 SECONDARY TYPEFACE


202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S

Directors Gothic 210

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 24

2.1 PRIMARY TYPEFACE Consistent typographic treatment is critical to establish a

typeface used as the logotype in the identity. Some letterforms

proprietary look for the Tokyo 2020 Olympic brand.

have been modified and designed uniquely to communicate the

Two font families have been selected for use in communicating the Tokyo Olympic brand system. Directors Gothic 210 is the primary

personality of the identity.


2.0 T YPOG R APHY

Center Light

AB CDE F G HIJKL MNO PQ RSTU V W XY Z abcdefghi jklm no pqrs tuvw x yz 12 34567890 Center Regular

AB C DEFG HIJKLM NO P Q RST U VWX YZ abcd ef ghijklm no p qr s t uv w x y z 123 4567 8 90 25

Center Medium

AB C DEFGHIJKLM NO P Q RSTUVWXYZ a bcd efghijklm n o p qrst uvw x yz 123456 7 8 9 0

2.2 SECONDARY TYPEFACE Consistent typographic treatment is critical to establish a

used in all print communications, advertising, packaging and

proprietary look for the Tokyo 2020 Olympic brand.

signage. The typeface contains three styles: Center Light, Center

Two font families have been selected for use in communicating the Tokyo Olympic brand system. Center is the secondary typeface

Regular and Center Medium.


3.0 STATIONERY 3.1 COMPLETE SYSTEM 3.2 BUSINESS CARD 3.3 BUSINESS CARD - DETAILS 3.4 LETTERHEAD 3.5 LETTERHEAD - DETAILS 3.6 ENVELOPE 3.7 ENVELOPE - DETAILS 3.8 MAILING LABEL 3.9 MAILING LABEL - DETAILS


202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S

1-1-1 Jinna, Shibuya-ku

T +81 3 3481 2286

jpn-noc@joc.or.jp

Tokyo 150-8050, Japan

F +81 3 3481 2282

tokyo2020.jp

December 9, 2012

1-1-1 Jinna, Shibuya-ku

T +81 3

Tokyo 150-8050, Japan

F +81 3

Count Jacques Rogge President International Olympic Committee Dear Dr. Rogge:

Internat On behalf of the Olympic Movement in Japan, it is with immense pleasure and pride that I submit Tokyo’s

ATTN: Co

Candidature File to host the 2020 Olympic Game.

Château

C.P. 356 Over the years, Japan has understood the unique power of sport and witnessed its ability to inspire and unite, individuals, nations and the world. Today when thousands in our country continue to recover from the disaster of 2011 earthquake, we understand that power even more. We have received generous support from all over the world. It has served as a source of great comfort and inspiration to the people of Japan. Being accorded the honor of hosting the 2020 Games would provide us with the perfect opportunity to demonstrate our profound gratitude for the kindness we have received from people around the world. In addition we believe that by staging the 2020 Olympic Games, we would have a wonderful opportunity to showcase Japan’s unique traditional and modern cultures to the world. The Olympic Values of excellence, respect, and friendship have a deep-rooted history in Japanese society. I

28

am certain that Tokyo would be able to deliver a dynamic celebration that will demonstrate the timeless relevance of those values. Throughout the long history of the Japanese Olympic Committee, our objective has been to contribute to the Olympic Movement. I would like to take this opportunity to reiterate my pledge to abide by the principles of the Olympic Charter, and my promise to exert my utmost efforts toward pressing human dignity, respecting the universality of sport and extending all efforts to promote the Olympic Values.

Sincerely yours,

Tsunekazu Takeda Tsunekazu Takeda President

3.1 STATIONERY SYSTEM The complete stationery system consists of business cards, letterheads, #10 envelopes and Crack & Peel mailing labels. This system has been designed to convey a clean and professional look. Measurements and information placement for each item are detailed in Section 3.2 through 3.9. Here are the overall dimensions for each item:

BUSINESS CARD: 2 inches wide x 3.5 inches high. LETTERHEAD: 8.5 inches wide x 11 inche high. ENVELOPE: 9.5 inches wide x 4.125 inches high. MAILING LABEL: 8 inches wide x 4.125 inches high.

Switzerl


3.0 STAT I ONERY

INSPIRE TOMORROW

3 3481 2286

jpn-noc@joc.or.jp

3 3481 2282

tokyo2020.jp

tional Olympic Committee

ount Jacques Rogge

u de Vidy

6, CH-1007 Lausanne

land

29 1-1-1 Jinna, Shibuya-ku

T +81 3 3481 2286

TSUNEKAZU TAKEDA

Tokyo 150-8050, Japan

F +81 3 3481 2282

President

Toyko 2020 Committee

International Olympic Committee ATTN: Count Jacques Rogge Ch창teau de Vidy C.P. 356, CH-1007 Lausanne Switzerland

1-1-1 Jinna, Shibuya-ku Tokyo 150-8050, Japan T +81 3 3481 2286 F +81 3 3481 2282 jpn-noc@joc.or.jp tokyo2020.jp


202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S

TSUNEKAZU TAKEDA President

Toyko 2020 Committee 1-1-1 Jinna, Shibuya-ku Tokyo 150-8050, Japan T +81 3 3481 2286 F +81 3 3481 2282 jpn-noc@joc.or.jp

30

tokyo2020.jp

Front

Back

3.2 BUSINESS CARD The business card has been designed to convey a clean and professional look. This design can be adapted for use with personal information. Follow the measurements shown and the guidelines for information placement in Section 3.3. The overall size of the business card is 2 inches wide x 3.5 inches high. The front panel of the business card consists of the brand identity. The back panel contains address and personal contact information.

IDENTITY: 0.82 inches wide x 2.5 inches high. ADDRESS: The letters and numbers are set in Center Light in size 7.5 point with 12 leading and 25 tracking. COLOR: PMS 417.


3.0 STAT I ONE RY

0.60

.375

0.5 TSUNEKAZU TAKEDA Presiden t

1.1

Toyko 2020 C ommittee 1-1-1 Jinna, S hibuya-k u Tokyo 15 0-8050, Japan T +81 3 3481 2286 F +81 3 3481 2282 jpn-noc@joc.o r.jp tokyo202 0.jp

Front

Back

3.3 BUSINESS CARD - DETAILS The business card has been designed to convey a clean, professional look. This design can be adapted for use with personal information. Follow the measurements shown and the following guidelines for information placement. The overall size of the business card is 2 inches wide x 3.5 inches high. The front panel of the business card consists of the brand identity. The back panel contains address and personal contact information.

IDENTITY: 0.82 inches wide x 2.5 inches high. ADDRESS: The letters and numbers are set in Center Light in size 7.5 point with 12 leading and 25 tracking. COLOR: PMS 417.

31


202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S

1-1-1 Jinna, Shibuya-ku

T +81 3 3481 2286

jpn-noc@joc.or.jp

Tokyo 150-8050, Japan

F +81 3 3481 2282

tokyo2020.jp

December 9, 2012 Count Jacques Rogge President International Olympic Committee Dear Dr. Rogge: On behalf of the Olympic Movement in Japan, it is with immense pleasure and pride that I submit Tokyo’s Candidature File to host the 2020 Olympic Game. Over the years, Japan has understood the unique power of sport and witnessed its ability to inspire and unite, individuals, nations and the world. Today when thousands in our country continue to recover from the disaster of 2011 earthquake, we understand that power even more. We have received generous support from all over the world. It has served as a source of great comfort and inspiration to the people of Japan. Being accorded the honor of hosting the 2020 Games would provide us with the perfect opportunity to demonstrate our profound gratitude for the kindness we have received from people around the world. In addition we believe that by staging the 2020 Olympic Games, we would have a wonderful opportunity to showcase Japan’s unique traditional and modern cultures to the world. The Olympic Values of excellence, respect, and friendship have a deep-rooted history in Japanese society. I am certain that Tokyo would be able to deliver a dynamic celebration that will demonstrate the timeless relevance of those values.

32

Throughout the long history of the Japanese Olympic Committee, our objective has been to contribute to the Olympic Movement. I would like to take this opportunity to reiterate my pledge to abide by the principles of the Olympic Charter, and my promise to exert my utmost efforts toward pressing human dignity, respecting the universality of sport and extending all efforts to promote the Olympic Values.

Sincerely yours,

Tsunekazu Takeda Tsunekazu Takeda President

3.4 LETTERHEAD The letterhead has been designed to convey a clean, professional look. This design can be adapted for use with personal information. Follow the measurements shown and the guidelines for information placement in Section 3.5. The overall size of the letterhead is 8.5 inches wide x 11 inches high.

IDENTITY: 0.82 inches wide x 2.5 inches high. ADDRESS: The letters and numbers are set in Center Light in size 7.5 point with 12 leading and 25 tracking. COLOR: PMS 417.


3.0 STAT I ONE RY

0.5

1.25

1.75

1.75

1

0.75

1-1-1 Jinna, Shibuya-ku

T +81 3 3481 2286

jpn-noc@joc.or.jp

Tokyo 150-8050, Japan

F +81 3 3481 2282

tokyo2020.jp

December 9, 2012 Count Jacques Rogge President International Olympic Committee Dear Dr. Rogge: On behalf of the Olympic Movement in Japan, it is with immense pleasure and pride that I submit Tokyo’s Candidature File to host the 2020 Olympic Game. Over the years, Japan has understood the unique power of sport and witnessed its ability to inspire and unite, individuals, nations and the world. Today when thousands in our country continue to recover from the disaster of 2011 earthquake, we understand that power even more. We have received generous support from all over the world. It has served as a source of great comfort and inspiration to the people of Japan. Being accorded the honour of hosting the 2020 Games would provide us with the perfect opportunity to demonstrate our profound gratitude for the kindness we have received from people around the world. In addition we believe that by staging the 2020 Olympic Games, we would have a wonderful opportunity to showcase Japan’s unique traditional and modern cultures to the world. The Olympic Values of excellence, respect, and friendship have a deelp-rooted history in Japanese society. I am certain that Tokyo would be able to deliver a dynamic celebration that will demonstrate the timeless relevance of those values. Throughout the long history of the Japanese Olympic Committee, our objective has been to contribute to the Olympic Movement. I would like to take this opportunity to reiterate my pledge to abide by the

3.5 LETTERHEAD - DETAILS

principles of the Olympic Charter, and my promise to exert my utmost efforts toward pressing human dignity, respecting the universality of sport and extending all efforts to promote the Olympic Values.

The letterhead has been designed to convey a clean, professional Sincerely yours,

IDENTITY: 0.82 inches wide x 2.5 inches high.

look. This design can be adapted for use with personal information.

Tsunekazu Takeda ADDRESS: The letters and numbers are set in Center Light in size

Follow the measurements shown and the following guidelines for

Tsunekazu Takeda information placement. The overall size of the letterhead is 8.5

inches wide x 11 inches high.

7.5 point with 12 leading and 25 tracking.

President

COLOR: PMS 417.

33


202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S

INSPIRE TOMORROW

1-1-1 Jinna, Shibuya-ku

T +81 3 3481 2286

jpn-noc@joc.or.jp

Tokyo 150-8050, Japan

F +81 3 3481 2282

tokyo2020.jp

International Olympic Committee ATTN: Count Jacques Rogge

34

Ch창teau de Vidy C.P. 356, CH-1007 Lausanne Switzerland

3.6 ENVELOPE The envelope should always be a standard No. 10 envelope with a square flap. The lining of the envelope employs Image #1 and the tagline. Follow the measurements shown and the guidelines for information placement in Section 3.7. The overall size of the envelope is 9.5 inches wide x 4.125 inches high.

IDENTITY: 0.82 inches wide x 2.5 inches high. ADDRESS: The letters and numbers are set in Center Light in size 7.5 point with 12 leading and 25 tracking. Color is PMS 417. TAGLINE: Center Medium 28/32 with 25 tracking. Color is white.


3.0 STAT I ONE RY

0.75

1.75

1.75

1.75

0.5 0.25

1-1-1 Jinna, Shibuya-ku

T +81 3 3481 2286

jpn-noc@joc.or.jp

Tokyo 150-8050, Japan

F +81 3 3481 2282

tokyo2020.jp

1.10

International Olympic Committee ATTN: Count Jacques Rogge Ch창teau de Vidy C.P. 356, CH-1007 Lausanne Switzerland

35

3.7 ENVELOPE - DETAILS The envelope should always be a standard No. 10 envelope with a square flap. The lining of the envelope employs Image #1 and the tagline. Follow the measurements shown and the following guidelines for information placement. The overall size of the envelope is 9.5 inches wide x 4.125 inches high.

IDENTITY: 0.82 inches wide x 2.5 inches high. ADDRESS: The letters and numbers are set in Center Light in size 7.5 point with 12 leading and 25 tracking. Color is PMS 417. TAGLINE: Center Medium 28/32 with 25 tracking. Color is white.


202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S

1-1-1 Jinna, Shibuya-ku

T +81 3 3481 2286

Tokyo 150-8050, Japan

F +81 3 3481 2282

International Olympic Committee ATTN: Count Jacques Rogge Château de Vidy C.P. 356, CH-1007 Lausanne Switzerland

36

3.8 MAILING LABEL The mailing label should always be a Crack and Peel label with 1.25” diagonal slits on the back. Follow the measurements shown and the guidelines for information placement in Section 3.9. The overall size of the mailing label is 8 inches wide x 4.125 inches high.

IDENTITY: 0.82 inches wide x 2.5 inches high. ADDRESS: The letters and numbers are set in Center Light in size 7.5 point with 12 leading and 25 tracking. COLOR: PMS 417.


3.0 STAT I ONE RY

0.75

1.75

1.75

0.5 0.25

1-1-1 Jinna, Shibuya-ku

T +81 3 3481 2286

Tokyo 150-8050, Japan

F +81 3 3481 2282

1.10

International Olympic Committee ATTN: Count Jacques Rogge Château de Vidy C.P. 356, CH-1007 Lausanne Switzerland

37

3.9 MAILING LABEL - DETAILS The mailing label should always be a Crack and Peel label with 1.25” diagonal slits on the back. Follow the measurements shown and the following guidelines for information placement. The overall size of the mailing label is 8 inches wide x 4.125 inches high.

IDENTITY: 0.82 inches wide x 2.5 inches high. ADDRESS: The letters and numbers are set in Center Light in size 7.5 point with 12 leading and 25 tracking. COLOR: PMS 417.


4.0 APPLICATIONS 4.1 MEDALS 4.2 STAMP SET 4.3 TICKETS 4.4 PICTOGRAMS 4.5 T-SHIRT 4.6 T-SHIRT - DETAILS 4.7 SWEATSHIRT 4.8 WATER TUMBLER 4.9 PIN BUTTONS 4.10 BILLBOARD 4.11 STADIUM ENTRANCE 4.12 BANNERS 4.13 CORPORATE CAR - SIDE 4.14 CORPORATE CAR - FRONT 4.15 CORPORATE BUS 4.16 WEB PAGE 4.17 FAVICON & IPHONE COVER


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4.1 MEDALS The Tokyo 2020 Olympic medals measure 3.35 inches in diameter

Please see the included CD-ROM for graphic element placement

and 0.275 inches in thickness. In the center of each medal sits the

and production-ready artwork. Notes on fabrication techniques and

Tokyo 2020 Olympic brand identity surrounded by a laural wreath.

processes are available within the template files. Any derivatives of

The identity that appears on the medal should be 2.46 inches tall and 0.83 inches wide. The identity should start 0.375 inches from the top edge of the medal.

this design must be approved by the Japanese Olympic Committee prior to a full production run.


4 .0 APPLI CAT I O N S

80 NIPPON

50 NIPPON

NIPPON

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20 NIPPON

NIPPON

4.2 STAMP SET Each Tokyo 2020 Olympic stamp measures 1.70 inches in height

and production-ready artwork. Notes on fabrication techniques and

and 1.365 inches in width. The symbol part of the identity is used

processes are available within the template files. Any derivatives of

as a graphic element when designing the stamp set. Follow the

this design must be approved by the Japanese Olympic Committee

guidelines specified in Section 1.7.

prior to a full production run.

Please see the included CD-ROM for graphic element placement


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4.5 T-SHIRT These are examples of many possible combinations for t-shirt design, but the principles should be applied across all implementations. In these examples the t-shirts are in light grey.

screened in color to provide a consistent look of the brand. The identity symbol is used as a graphic element and should appear in the lower left corner of the t-shirt. Color versions of the

The measurements of the Tokyo 2020 Olympic identity should

graphic element should be used for women’s styles. Grey versions

be 3.5 inches in height and 1.1368 inches in width and should be

of the graphic element should be used for men’s styles.

placed on the upper right of the t-shirt. The identity should be silk


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4.6 T-SHIRT - DETAILS These are examples of many possible combinations for t-shirt design, but the principles should be applied across all implementations. In these examples the t-shirts are in light grey.

screened in color to provide a consistent look of the brand. The identity symbol is used as a graphic element and should appear in the lower left corner of the t-shirt. Color versions of the

The measurements of the Tokyo 2020 Olympic identity should

graphic element should be used for women’s styles. Grey versions

be 3.5 inches in height and 1.1368 inches in width and should be

of the graphic element should be used for men’s styles.

placed on the upper right of the t-shirt. The identity should be silk


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4.7 SWEATSHIRT This is an example of many possible combinations for sweatshirt designs, but the principles should be applied across all implementations. In this example the sweatshirt is in light grey. The measurements of the Tokyo 2020 Olympic identity should be 3.5 inches in height and 1.1368 inches in width and should be placed on the upper right of the sweatshirt. The identity should be

in color to provide a consistent look of the brand. The identity symbol is used as a graphic element and should appear in the lower left corner of the sweatshirt. The outlined color version of the graphic element should be used. Both the identity and the graphic element should be embroidered.


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4.8 WATER TUMBLER This is an example of many possible combinations for promotional

Please see the included CD-ROM for graphic element placement

item design, but the principles should be applied across all

and production-ready artwork. Notes on fabrication techniques and

implementations. In this example the water tumbler is a stainless

processes are available within the template files.

steel material and the identity is engraved onto the surface. The measurements of the Tokyo 2020 Olympic identity should be 3.5 inches in height and 1.1368 inches in width.


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4.9 PIN BUTTONS This is an example of many possible combinations for promotional

Please see the included CD-ROM for graphic element placement

item design, but the principles should be applied across all

and production-ready artwork. Notes on fabrication techniques and

implementations.

processes are available within the template files.


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4.10 BILLBOARD This is an example of many possible combinations for billboard

Please see the included CD-ROM for graphic element placement

environment design, but the principles should be applied across

and production-ready artwork. Notes on fabrication techniques and

all implementations. The measurements of the billboard in this

processes are available within the template files.

example is 100 feet in height and 65 feet in width.


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KASUMIGAOKA NATIONAL STADIUM 48

4.11 STADIUM ENTRANCE This is a stadium entrance design, which is one of many types

Please see the included CD-ROM for graphic element placement

of environment design. In this example the entrance is 10 feet in

and production-ready artwork. Notes on fabrication techniques and

height and 4 feet in width. The identity is placed just above eye

processes are available within the template files.

level, with the name of the stadium below it. The identity size should be 10.77 feet in height and 3.5 feet in width.


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4.12 BANNERS These are street banners, which is one of many types of

Please see the included CD-ROM for graphic element placement

environment design. In this example the banner is 15 feet long and

and production-ready artwork. Notes on fabrication techniques and

5 feet wide. The full-reverse identity is placed in the center. The

processes are available within the template files.

identity size should be 10.77 feet in height and 3.5 feet in width. Refer to Section 1.8 for imagery usage for banner design.


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4.13 CORPORATE CAR - SIDE This is an example of the side of a corporate car. In this example,

Please see the included CD-ROM for graphic element placement

the identity symbol should cover most of the right side of the

and production-ready artwork. Notes on fabrication techniques and

vehicle, with some spillover on top. The symbol should cover at

processes are available within the template files.

least half of the side of the car.


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4.14 CORPORATE CAR - FRONT This is an example of the hood of a corporate car. In this example,

Please see the included CD-ROM for graphic element placement

the identity symbol should cover nearly all of the vehicle’s hood

and production-ready artwork. Notes on fabrication techniques and

and should be centered and straight. The symbol should cover at

processes are available within the template files.

least 75% of the hood of the car.


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4.15 CORPORATE BUS This is an example of the identity on the side of a corporate bus.

Please see the included CD-ROM for graphic element placement

The graphic element should occupy the rear half of the bus, with

and production-ready artwork. Notes on fabrication techniques and

the tagline overlaying on top of it. The full identity should cover the

processes are available within the template files.

front half of the bus, and should preserve the clearspace guidelines in Section 1.4.


4 .0 APPLI CAT I ON S

INSPIRE TOMORROW 53


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JPN | ENG | FRA

2020

HOME

NEWS

COMMITTEE

VISION

OLYMPIC MOVEMENT

ABOUT US

PRESS

24 JULY - 9 AUGUST 2020

INSPIRE TOMORROW

DAYS TO GO

OLYMPIC GAMES 25 AUGUSt - 6 SEPTEMBER 2020

2036

DAYS TO GO

PARALYMPIC GAMES

< || >

Overview

2003

Venue Maps

Olympic Sports

Schedules

Photos

MESSAGE FROM PRESIDENT It has been my privilege to serve the Olympic Movement for the past 40 years, first as an athlete, then a team leader and now as President of the Japanese Olympic Committee. Over all that time I have witnessed again and again the extraordinary power of sport - to heal, unite and inspire all kinds of positive change. It is this belief in the power of sport that underpins Tokyoâ&#x20AC;&#x2122;s bid for the 2020 Olympic and Paralympic Games. We believe our bid is stronger and more focused than any we have previously presented, clearly benefiting from the lessons of our past campaigns, and also from a new motivation in the context of national rebuilding efforts following the 2011 earthquake and tsunami.

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4.16 WEBSITE The Tokyo 2020 Olympic website should incorporate the same

The horizontal signature should positioned in the upper left hand

elements as those used in the print system. The welcome page

corner, observing the clearspace guidelines outlined in Section 1.4.

should have the tagline set in 36pt Center Medium all capitals. A

All elements should adhere to the same guidelines as those for

selection of imagery behind the tagline will automatically change

print collateral.

every 3 seconds with a fade in and out effect.


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Tokyo 2020

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4.17 FAVICON & IPHONE CASE The Tokyo 2020 Olympic favicon should incorporate the same

identity symbol as a secondary graphic element appears in full

elements as those used in the print system. For the high resolution

color version.

IPhone app icon, the dimensions should measure 120 x 120 pixels. Use the color identity as the graphic icon. The iPhone 5 case measures 4.33 inches by 2.36 inches. The

Please see the included CD-ROM for graphic element placement and production-ready artwork. Notes on fabrication techniques and processes are available within the template files.


Tokyo 2020 Olympic Brand Guideline  
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