retailer news
Git proves a hit in Cornwall A little bit of serendipity led to the creation of BinTwo’s first own-label wines, and owner Mike Boyne has used trademark self-deprecating humour in its branding, as Claire Harries discovers
P
eople-watching at Padstow’s
BinTwo must have been quite
entertaining of late. It’s pretty
common for customers to spot a particular bottle and do a double take. They pick it
up and examine the label more carefully. Who is that dapper chap sporting a gold
monocle? He looks faintly familiar. Could it be that beardy fellow behind the counter? The design of BinTwo’s own-label
Merlot, Jammy Git, manages to walk the
fine line between frivolity and elegance. The name is “a playful nod to the
serendipity that led us into ownership
of BinTwo nearly five years ago and the
general, all-round jamminess that we have
broadly enjoyed since”, according to owner Mike Boyne.
He admits he was “a little bit concerned
about whether there would be a mismatch between the quite playful branding and
the price point of the wine,” but has been pleasantly surprised that the bottles retailing at £22 are flying.
“People pick it up and ask about it and
nine times out of 10, once it’s in their /600 N
. E ITI D
O
LT
he describes it as a “happy
INE
D
into own-label wine and
TWO W
A B I
N
This is Boyne’s first foray
No.
MERLOT 2012
hands, it’s been a sale,” he says.
Jammy Git
coincidence,” the result of
his visit to Château Civrac,
run by a friend in Bordeaux,
Mike Boyne: “It’s characteristic mucking-about on our part”
THE WINE MERCHANT OCTOBER 2018 16