WBM REVIEW OF THE INDUSTRY
50 LARGEST WINERIES
16.
C. Mondavi & Family
Peter Mondavi, Jr., Co-proprietor, Charles Krug Winery ANNUAL U.S. CASE SALES VOLUME:
& it all begins for your wines BioSystems Enzymatic Reagents and Analyzers
www.admeo.us
Call 831-524-0017 or email info@admeo.us
Protect Your Nectar To order new bungs, call (415) 457-3955 staff @ boswellcompany.com
www.boswellcompany.com
56 February 2019 WBM
EMPLOYEES:
1.7 million
120
Charles Krug has been celebrating the 75th anniversary of the family ownership of the Charles Krug property. “Our vision is to be recognized and respected as one of the world’s great family-owned wine companies with multiple generations of our family,” Peter Mondavi, Jr., coproprietor, Charles Krug winery, said. Direct-to-consumer sales are playing an increasing role, with numerous cultural events hosted at the winery. The winery is leveraging recent investments in the hospitality center with an emphasis on the experience as people visit the estate. Charles Krug Winery, the first winery founded in Napa Valley in 1861, is owned by the children and grandchildren of Peter Mondavi Sr., who passed away in early 2016. CK Mondavi’s diversified portfolio includes luxury-priced Charles Krug and popularly priced CK Mondavi, made in much larger quantities. CK Mondavi operates in a competitive segment of the market against a focused group of competitors and has redesigned its packaging while emphasizing 750 ml bottles and deemphasizing magnums. Charles Krug produces roughly 80,000 cases. CK Mondavi, which accounts for most of the volume, continues to hold its own in a competitive price segment and transition from magnums to 750 ml bottles. One of the things that makes the brand unique in the price segment it competes in is that nearly half of the grapes sourced for it are from an estate vineyard in Yolo County.