How to Setup Goal Conversion in Google Analytics

HOW TO SETUP GOAL CONVERSION IN GOOGLE ANALYTICS

Developed by: Windzoon Technologies

WHAT IS GOAL CONVERSION? To be clear, your conversion goal is the outcome you expect for the Web page you’re optimizing.  It should be measurable. Otherwise, you have no way of knowing whether you’re reaching your goal. It should also move visitors toward the over-all business goals you have for your website. 

WHY SETUP GOAL IN GOOGLE ANALYTICS Goals in Google Analytics allow you to track particular user interactions on your site. These user interactions can be anything including website traffic track, form submissions, button clicks, downloads, and more.  When a website visitor implements the specific action that you’ve defined as a goal, Analytics records that as a conversion.  Let’s take a look at how to set up goals in Google Analytics. 

HOW TO CREATE GOAL IN GOOGLE ANALYTICS Sign into your Google Analytics account and choose the website for which you’d like to create a new goal.

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IN THE LEFT SIDE, CHOOSE ADMIN. THEN IN THE VIEW COLUMN, CLICK GOALS

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TO SETUP NEW GOAL, CLICK THE +NEW GOAL BUTTON.

NOW YOU’LL BE PROMPTED TO ENTER A DESCRIPTION AND THE DETAILS OF YOUR GOAL. YOU CAN ENTER A SUITABLE NAME AND CHOOSE THE RIGHT GOAL TYPE.

• You’ll see four different goal types to choose from. They are:

 Destination: You can choose this goal type if you want to treat a page view or screen view as a conversion.  Duration: You can measure user engagement by treating time spent on a page as a conversion.  Pages/Screens per session: This is another way to measure user engagement. You can measure the number of page views per session as a conversion.  Event: You can treat user interaction like button click, video play, eBook download as a conversion.

AFTER YOU’VE CHOSEN YOUR OPTIONS, CLICK CONTINUE.

Now you’ll be asked to enter the destination URL. In our case, it’s the thank you page URL. You can choose Equal to from the dropdown menu.

Then enter only the URL slug of your thank you page by removing the domain name in the destination field

You can also click on the Verify this Goal link if you want to measure how often this goal would have converted on your data from the past 7 days.

Click Save.

That’s it!

You’ve successfully created a goal in Google Analytics.

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