Difference Between the Landing Page Over the Homepage

Difference Between the Landing Page Over the Homepage

The Landing page is most clicked webpage. In other words, the webpage which is most viewed by the viewers after clicking any call to actions. It is a standalone web page which is created for a particular goal like directing the customers or telling them what to do next etc. It has a specific message, relevant content and is fully focused. Therefore, there are many web development companies which can help you in making the perfect landing and webpages.

Its main goal is to convert, Whether it is prompting phone calls, generating leads, increasing sign-ups or starting an online chat with the inherent customers. Which also means it is more simplified and more concise version of a homepage with some specific call-to-action. Let us know the main differences between homepages and landing page: 2

1. Both have different users Homepage

Landing page

On the homepages, the objective of predicting for every visitor is impossible. The returning leads or new prospects may need to know the scene behind the business, while others will head directly to the prices and planning information. This the reason why the homepages have included the navigation bars and numerous outbound links which gives the offer to every visitor's easy access to any of the content they willing to want .

On the other side, Landing pages have the only single objective to convert their visitors on an offer. The users have expectation from the business for claiming each offer which you have advertised, only when they navigate to your landing pages from any promotional link. So, it is your responsibility to include data which users want to determine whether it is worth claiming.

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2. Both have different purposes Homepage

Landing page

It is the face of your business and it acts like a digital storefront.

Homepages have the main purpose of explaining the business.

This the main platform where you make the best impression of your business on your visitors.

It has a purpose of converting the site into leads or sales. It is your sales pitch and may be the most important because it consists of the prospects of handing over either cold or information, hard cash. The landing page should be designed in a way which captures the users leads so you can contact them.

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3. (CTA) Call-to-action Homepage

Landing page

Unlike Landing pages, it is not action-oriented.

Opposite of landing pages, it does not have any strong and prevailing CTA which is perfectly fine because homepages are mostly used as a resource.

It is an action-oriented. Landing pages have some specific type of Call-to-Action which supports your users to convert. A CTA can be anything like from filling the form to calling someone or ever buying any product. But, despite everything, CTA must be obvious and straightforward. Hence, landing pages have strong CTA involved.

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