The Gazette 10/14/21 V8iss20

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THE

GAZETTE VOLUME 8 • ISSUE 20 OCTOBER 14, 2021

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WILTON MANORS

Pride Factory Storefront Moving to Wilton Manors By Kendall Little After two decades of business in Fort diverse population and attractions. Deak said that the new location would likely Lauderdale, fashion apparel store Pride Factory is relocating to Wilton Manors to be closer to accumulate more foot traffic as people walk its customer base. Store owners plan to open through the area. Pride Factory will be located in the Shoppes of Wilton Manors the new location later this year on Wilton Drive, which is home on Wilton Drive. to Georgie’s Alibi Monkey Bar Pride Factory specializes in and Hunters Nightclub. men’s swimwear, underwear, “I think moving will definitely and apparel that appeals to the help us see more walking traffic,” LGBT community. It opened in Deak said. the ‘90s and quickly became a Wilton Drive is also home to staple shopping experience for over 30 restaurants, clubs, and the LGBT community. stores, according to the Wilton The storefront has been in Manors website. Deak hopes business in Fort Lauderdale for that Pride Factory will be a 15 years, but owners made the welcomed new addition to the call to sign a long-term lease Wilton Manors community. in Wilton Manors to increase “We wanted to be closer to our business and be closer to its customers,” Deak said. “I hope clientele. that we are welcomed with open Moving to Wilton Manors arms.” felt like the best move for Pride Factory owners Pride Factory staff so when Vice President of Operations attempted to create an online their lease ran out in Fort shopping experience, but Lauderdale, they took the quickly learned that their customers preferred opportunity to relocate. “We’ve been looking at options for the last visiting in-person. Deak says that 90% of Pride year,” Lori Deak, vice president of operations, Factory income is from customers who stop by the store to shop. said. “We’ve been working on getting our website The U.S. Census named Wilton Manors the second gayest city in America in 2010 and the together but with the move, it’s been hard to city takes pride in the title every day with its find time,” Deak said.

“We wanted to be closer to our customers. I hope that we are welcomed with open arms.” - Lori Deak

Pride Factory’s previous location in Fort Lauderdale. Photo via Facebook.

The store’s Instagram account (@ pridefactory) has received over 2,500 followers since it was created in 2018. It primarily showcases the men’s swimwear that the store offers, but also highlights underwear and other products that are

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available in the shop. Deak mentioned that she does not have a lot of information about the move since the process has just begun, but that she would keep SFGN updated as Pride Factory makes its move to Wilton Manors.

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