IAD SEMESTER 4 ASG 1

B I A

A S S I G N M E N T

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WILSON KOSASIH (0340328)

S E M E S T E R

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G GA AM MI IN NG G C CO ON NC CE EP PT T (( E E -- S SP PO OR RT TS S )) WHAT IS E-SPORTS ? WHY E-SPORTS ?

E-SPORTS AUDIENCES GROWTH ELECTRONIC SPORT is a form of competition using video games. Esports often takes the form of multiplayer video organized, game competitions, particularly between professional players, individually or as teams.

The International Olympic Committee (IOC) has declared that e-Sport, or competitive video gaming, could be considered a sporting activity. e-Sport is an important way of reaching young people and a vitally important market for media businesses, game producers and sports themselves. There is everything to play for.

SHARE OF GAMING ONLINE URBAN POPULATION IN MALAYSIA

occasional viewers e-sports enthusiasts total audience

total audience

646M total audience

495m

443m 395M

MOBILE

CONSOLE

PC 0

20

WOMEN

40

60

80

2018

MEN

2019

2020

2023

Nowadays, esports have been surging up in global popularity. We would like to bring people to escape from reality.

Currently during pandemic situation, we want people to interact using electronic gadgets despite the distance. A way to avoid contact and also to have fun and learn something new at the same time. It is where we mostly target students, tourists and especially gamers.

L LA AB BY YR RI IN NT TH H (( M MA AJ JO OR R S SP PA AC CE E ))

T TH HE E G GL LI IT TC CH H L LA AB B an escape room where a group of 4 will be locked and they have to find a way out by finding the hints in the room and using their own brain skills to open up locks and doors.

a lab to customize own game console for one's convenience and to upgrade their own pc/mobile devices to speed up the ram for gaming.

T TO OW WE ER R T TA AG G R RO OB BO O M MA AK KE ER RS S

A VR shooting game where players move around towers in the Space using a VR headset and a gun controller to compete against the opponent team. 4-8 players. Players do not have to be confined to one area to play, as long as they are logged in at the same time, players are able to play against each other.

it is a place to make own robot/mini machine which helps individuals to increase crafting skills and brain skills.

V VI IR RT TU UI IX X O OM MN NI I

T TH HE E H HI ID DE EO OU UT T

C CR RA AC CK K N N D DI IP P

a cafe for people to drink coffee and chill after playing their esports. they can also use the place to play their mobile games. there will be bean bags and couches to help them relieve tension and stress. when they're tired, they can also rest.

a grab n go station where people can grab light drinks and snacks and then go back to their play stations to continue where they stop.

S ST TA AY Y

A treadmill-based mechanic VR platform for people to move around freely in a small, enclosed space yet giving an immersive feel. This type of platform supports healthier lifestyle. 2-4 players.

futuristic industrial design for people to stay in.

THERE WILL BE SINGLE ROOM, DOUBLE ROOM AND FAMILY ROOM PROVIDED.

NARRATIVE

STUDENTS

THE INTERNATIONAL OLYMPIC COMMITTEE (IOC) HAS DECLARED THAT E-SPORT, OR COMPETITIVE VIDEO GAMING, COULD BE CONSIDERED A SPORTING ACTIVITY. E-SPORT IS AN IMPORTANT WAY OF REACHING YOUNG PEOPLE AND A VITALLY IMPORTANT MARKET FOR MEDIA BUSINESSES, GAME PRODUCERS AND SPORTS THEMSELVES. THERE IS EVERYTHING TO PLAY FOR. ESPORTS TOURNAMENT

ESPORTS TEAM

GAME STRATEGY

TOTAL GAME RESULTS

ESPORTS TOURNAMENT WIN TOURISTS

ELECTRONIC SPORT IS A FORM OF COMPETITION USING VIDEO GAMES. E-SPORTS OFTEN TAKES THE FORM OF ORGANIZED MULTIPLAYER VIDEO GAME COMPETITIONS, PARTICULARLY BETWEEN PROFESSIONAL PLAYERS, INDIVIDUALLY OR AS TEAMS.

GAMERS

MOBILE

CONSOLE

PC 0

20

WOMEN

40

60

80

MEN

INFRASTRUCTURE IN TERMS OF INTERNET ACCESSIBILITY, TRAINING HUBS, AND MENTORS 646M

OF GAMERS SPENT MORE ON GAMING DURING THE COVID PANDEMIC

495m

THE AVERAGE INTERNET SPEED IN MALAYSIA WAS 8.9 MBPS IN 2017 WHICH WAS QUITE LOW. OTHER THAN THAT, THERE SHOULD ALSO BE MORE LEGITIMATE GAMING HUBS OPENED NATIONWIDE. KIDS WHO DON’T HAVE ACCESS TO COMPUTERS AT HOME OFTEN JUST GO TO THE NEAREST CYBERCAFE TO PLAY. FURTHERMORE, THERE SHOULD BE SUFFICIENT MENTORS AND PROGRAMMES TO TRAIN AND NURTURE FUTURE TALENTS.

OF GAMERS SPENT MORE ON GAMING IN A POST-COVID WORLD

443m 395M

2018

RESEARCH FOUND THAT ESPORTS WERE POPULAR THAN SWEETS, BOOKS AND MAGAZINES

2019

2020

UNDERAGE SPENDING

THE OVERBLOWN INFLATION OF SALARIES AND EXPECTATION FROM PLAYERS LEADS TO A POTENTIAL DOWNFALL OF THE LOCAL ESPORTS INDUSTRY WHERE LOCAL ORGANISATIONS ARE REQUIRED TO COMPETE AGAINST TEAMS FROM COUNTRIES WITH A MUCH STRONGER CURRENCY. HONESTLY, WE BLAME IT ON HOW GLOBALISED ESPORTS IS AND HOW MESSED UP THE MALAYSIAN CURRENCY IS.

THIS IS A GROWING ISSUE WITH YOUNGER PLAYERS ABUSING THEIR PARENTS’ CREDIT CARDS AND SPENDING THOUSANDS OF DOLLARS ON TOURNAMENTS, WHETHER IT’S ON MERCHANDISE, GAMBLING, GAMES, AND MORE. THIS CAN BE AN ISSUE FOR MARKETERS AS WELL, BY BEING ASSOCIATED WITH TOURNAMENTS THAT HAVE A LACK OF SECURITY AND MONITORING CAPABILITY.

2023

BRAND INVESTMENT 2015

OVERBLOWN OPERATIONAL COSTS

TOTAL

$230 MILLIONS $325 MILLIONS $350 MILLIONS

2016

$493 MILLIONS

METAL, BRICK, NEON

BLACK, WHITE, NEON

BLACK, WHITE, NEON

BRICK, WOODS, METAL

SHAPES, NEON LIGHT

$517 MILLIONS

2017

$696 MILLIONS

FUTURISTIC INDUSTRIAL

MODERN TECHNOLOGY

$1,220 MILLIONS

2020

$1,448 MILLIONS

*INCLUDES BRAND INVESTMENT, MERCHANDISE & TICKETS, AND GAME PUBLISHERS FEES OF PROFESSIONALLY ORGANIZED TEAMS, LEAGES AND EVENTS ADVERTISING, MEDIA RIGHTS AND SPONSORSHIP.

LAMAN GREEN THE BOUTIQUE HOTEL, IS A 'GREEN' CONCEPT HOTEL WITH UNIQUE AND MODERN DESIGN. USING OF THE LIGHT TO DECORATE THE ROOMS.

RUSTIC INDUSTRIAL

MODERN TECHNOLOGY

HUB ZERO IS A GAMING THEME PARK LOCATED IN DUBAI. IT IS A HIGH-TECH FUTURISTIC ARCADE WHICH CREATE A VIBRANT ENVIRONMENT THAT INVITES VISITORS TO “LIVE THE GAME”.

HILTON PANAMA’S ALIENWARE ROOM FOR GAME CRAZY TRAVELERS. IT USE BLUE NEON LIGHT TO EMPHASIS THE ROOM AND SHOW THE MODERN-FUTURISTIC DEISGN OF IT.

ROSA MALACCA, WHICH IS A UNIQUELY INDIVIDUAL LIFESTYLE HOTEL WAS INSPIRED

BY RUSTIC INDUSTRIAL LOFT DESIGN FOCUSED ON UTILIZING RAW MATERIALS.

MODERN FUTURISTIC

PJ LUXE HOTEL, IS A 27 ROOMS MODERN BOUTIQUE HOTEL WITH MANY ARTISTIC ELEMENTS IN ITS DESIGN AND WITH SPECIAL LUGHTHING.

MOOD BOARD

BRICK USAGE AREA : THE HIDEOUT CRACK N DIP

COLOR SCHEME FOR: STAY CRACK N DIP THE HIDEOUT

WHITE PAINT USAGE AREA : TOILETS STAY DINING AREA

COLOR SCHEME FOR: TECHNO MAZE HOLO CLIMB

MODERN GREY PAINT USAGE AREA : TOWER TAG THE GLITCH LAB ROBO MAKERS TECHNO MAZE HOLOCLIMB

COLOR SCHEME FOR: TOWER TAG ROBO MAKERS THE GLITCH LAB DINING AREA

PORCELAIN MARBLE TILE USAGE AREA : LOBBY DINING AREA

CONCRETE USAGE AREA : THE GLITCH LAB HOLOCLIMB TOWER TAG TECHNO MAZE ROBO MAKERS

LAMINATE SNOW OAK USAGE AREA : CRACK N DIP STAY

CERAMIC TILE USAGE AREA : TOILETS

DIGITAL LOCK TO EXIT THE ROOM

METAL CABINET FOR TECHNO MAZE'S CKUES

LAMINATE BLACK WALNUT USAGE AREA : THE HIDEOUT (CAFE & BAR)

ADDING SOME LIGHTING TO CREATE SOME FUTURISTIC STYLE TO THE BEDROOM

BLACK METAL MODERN CABINET FOR STORAGE USE WALL MOUNTED TV

BLACK METAL AS THE ELEMENTS TO DESIGN BEDROOM

BRICK WALL TO CREATE CONTRAST WITH THE BAR LIGHTING

SOLVING TABLE IN INDUSTRIAL STYLE LIGHTING FLOOR TOWER TAG USERS

CONTRAST WITH DARK ENVIRONMENT

THE

FOR

WOODEN LONG TABLE FOR WORKSHOPS USAGE WALL MOUNTED SET HANGER

VR BLACK OAK FLOORING CAN PROVIDE CLASSY FEEL TO THE BAR

PROGRAMMING

INDUSTRIAL STYLE QUEEN SZIZE BED

INDUSTRIAL SINGLE BED

STYLE

MAIN THE

A SPACE TO EXPRERIENCE ROBOT MAKING

A COMFORTABLE AREA FOR RESTING AND SLEEPING

TO CUSTOMIZE OWN CONSOLE FOR ONE'S CONVENIENCE, TO UPGRADE THEIR OWN PC/MOBILE DEVICES TO SPEED UP THE RAM FOR GAMING

DIFFERENT KIND OF GAMES WILL BE PROJECTED ON THE ROCK CLIMBING WALL AND IT IS FUNCTIONAL. INDIVIDUALS ABLE TO PRESS THE GAME ON THE WALL AND WIN SCORES FROM IT. (AR)

CONVENIENCE, FAST AND EASY HAVE SOME DRINKS AND MAKE SOME FRIENDS

A VR SHOOTING GAME WHERE PLAYERS MOVE AROUND TOWERS IN VR SPACE TO COMPETE AGAINST OTHERS IN THE OPPONENT TEAM.

HAVING MAIN MEALS FOR HOTEL USERS

AN ESCAPE ROOM WHERE A GROUP OF 4 WILL BE LOCKED AND THEY HAVE TO FIND A WAY OUT BY FINDING THE HINTS IN THE ROOM AND USING THEIR OWN BRAIN SKILLS TO OPEN UP LOCKS AND DOORS