Wilma & Morris Lookbook AW-20/21

LOOKBOOK AW 2020-2021

Foto: Sofia Lilja

IS IT TRUE WHAT MUM SAYS? We have heard it before: -The heat goes out through the head do, for God sake, don’t forget the hat! But is that true ...

Mom is right. Wear the hat. Throughout the body we have blood vessels that open and close to regulate the heat in the body, but in the area from the eyes to the ears - across that line we have no vessels that contract so there it´s a constant flow of blood.

That you start to freeze on hands and feet is logical as the body first reduces the blood flow to the arms and legs. You can’t go out naked and think that the hat is enough, but if the head is warm, the body can concentrate on hands and feet.

Most importantly, stay dry!

Water dissipates heat many times faster than air. Therefore, it´s important that the hat is breathable and removes all moisture at the same rate as it is formed.

Our materials have high breathability are Oeko-tex certified and very durable.

BROMMA 12103

Water and windproof shell-hat for toddlers, no insulation makes it perfect for the rainy time before the snow comes. Reflex around the bill for visibility. Pilé from HellyHansen in front and ear part.

The bill is attached with push buttons, fold down the bill when the sun get to strong.Lined with recycled fleece from Lanificio Becagli.

Storlek: 48 - 50 - 52

• Easy to wear - only 98 grams • Reflective piping around the bill • Elastic in neck for better fit • Side closing with snap bucklet • Artificial leather badge on the side • Name label inside • High breathabiliy (5000gr/m2/24 h) • Waterproof (10 000 waterpillar)

Designed in Sweden manufactured in Latvia Outside: 100% Polyamide from Foxa OY. Pilé: 100% polyester pilé from Helly Hansen. Lining: 100% recycled fleece from Italy. Oeko-tex standard 100.

BJÖRNRIKET 10007

Water and windprood furhat for the little ones.

Reflective piping around the crown for safety.

Recycled insulation from Primaloft® Black Eco. The washable fake fur keeps the wind away from chin and cheek. Warm and cosy for cold days.

Recycle fleece from Lanificio Bacagli, Italy.

Sizes: 48 - 50 - 52

• Easy to wear - only 100 grams • Reflective piping around the crown • Elastic in neck for better fit • Side closing with snap bucklet • Artificial leather badge on the side • Name label inside • High breathabiliy (5000gr/m2/24 h) • Waterproof (10 000 Waterpillar)

Designed in Sweden and manufactured in Latvia.

Outside: 100% Polyamide from Foxa OY. Lining: 100% recycle fleece. Insulation: 60 grams Primaloft® Black Eco, fur: 100% poyester. Oeko-tex 100

Foto: Bjarne Grøseth

SÄFSEN REFLECTIVE PIPING IN FRONT AND IN BACK

WATER AND WINDPROOF-HIGH BREATHABILITY

PADDED WITH PRIMALOFT®BLACK ECO

EASY TO WEAR - LIGHT WEIGHT ONLY 99 GRAMS

OEKO-TEX CERTIFIED FABRICS - HIGH QUALITY

RECYCLED LINING FROM ITALY

ELASTIC IN EAR/NECKPART - NO WIND

STRAP WITH REMOVABLE STOPPER

Designed in Sweden, manufactured in Latvia

SÄFSEN 11001

Water and windproof hat for kids. Reflective piping on the bill and in neck for safety. Elastic band around the ear part contributes to a nice fit and prevent cold wind to reach the ears.

Recycled insulation from Primaloft® Black Eco. Recycle fleece from Lanifici Bacagli, Italy.

Size: 48 - 50 - 52 - 54 - 56

• Easy to wear - only 99 grams • Reflective piping in front and back • Elastic iaround ear/neckpart for better fit • Chin straps with sliding lock • Artificial leather badge on the side • Name label inside • High breathabiliy (5000gr/m2/24 h) • Waterproof (10 000 Waterpillar)

Designed in Sweden and manufactured in Latvia.

Outside: 100% Polyamide. Fleece: !00% Recycle polyester fleece. Insulation: 60 grams Primaloft® Black Eco. Oeko-tex certified fabrics, standard 100.

NORDKALOTTEN 12202

Water and windproof ”one-piece” hat for kids.

Taped seams on the crown and reflective piping aound the crown/peak for safety.

Stretchy collar in woolfleece protects chin and neck.

Easy to put only one singel opening.

Storlekar: 50 - 52 - 54 - 56

• Snug fit even under a helmet.

• Easy to wear, only 94 grams.

• Reflective piping on peak and arond the crown.

• Name label inside and leather badge in front.

• ISPO Award winner.

• Adjustable in neck.

• High breathabiliy (5000gr/m2/24 h) • Waterproof (10 000 Waterpillar)

Design in Sweden and manufactured in Latvia.

Outside: 100%polyamide, collar: Woolfleece 60%polyester/40% merinowool. Lining; recycled fleece from Italy. Oeko-tex certified fabrics, standard 100.

Foto: Sofia Lilja

LOFOTEN 12201

Water and windproof Southwestern with taped seams.

Reflective piping around the brim for safety.

Longer back protects the neck fully.

Elastic around earpart contributes to a better fit.

Recycle fleece from Lanifici Bacagli Italy.

Sizes: 50 - 52 - 54 - 56

• Easy to wear - only 104 grams • Reflective piping around the brim • Elastic in earpart for better fit • Chin straps with sliding lock • Artificial leather badge in the front • Taped seams • High breathabiliy (5000gr/m2/24 h) • Waterproof (10 000 waterpillar)

Designed in Sweden and manufactured in Latvia Outside: 100% water and windproof polyamide.Lining; recycled fleece from Italy. Oeko-tex certified fabrics according to standard 100.

DUNDRET 10006

Water and windprood furhat for kids.

Reflective piping around the crown for safety.

Recycled insulation from Primaloft® Black Eco. The washable fake fur keeps the wind away from chin and cheek. Adjustable in neck.

Recycle fleece in lining from Lanificio Bacagli, Italy.

Sizes: 50 - 52 - 54 - 56

• Warm and comfy for cold days • Adjustable in neck for a better fit • Buckle closing on the side • Artificial leather badge on the side • Name label insidE • High breathabiliy (5000gr/m2/24 h) • Waterproof (10 000 waterpillar)

Designed in Sweden and manufactured in Latvia.

Outside: 100% Polyamid. Lining: 100% recycle fleece. Insulation: 60 grams Primaloft® Black Eco, fur: 100% polyester

MORA 17201

Polo-neck for kids ands teens. Perfect accessoar for autumn/winter activities. Easy to put on. Adjustable velcro in back, ”non-sticky” velcro - no hair will be stucked. Made in soft and cosy recycled fleece from Lanificio Becagli.

Size: One-size

• Nice fit.

• Recycled fleece from Pet-bottles.

• Easy to wear - light weight.

• Quick-dry • Non-sticky velcro

Design in Sweden manufactured in Latvia.

Fabric: 100% Polyester from recycled Pet bottles. Oeko-tex certified fleece according to standard 100.

BODA 17801

Wear it like a beanie or a collar. The elastic drawstring enables quick and easy conversion from neck to headgear.

Perfect accessoar for autumn/winter activities. Easy to put on. Made in soft and cosy recycled fleece from Lanificio Becagli.

Black elastic trim at the ends

• Beanie and neck-warmer • Recycled fleece from Pet-bottles.

• Easy to wear - light weight.

• Quick-dry • Name label inside

Size: One-size Design in Sweden manufactured in Latvia.

Fabric: 100% Polyester from recycled Pet bottles. Oeko-tex certified fleece according to standard 100.

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TORSBY

SNÖBYN

Cute winter hat for the little ones, with ears on the top and a small peak for sun/snow protection. Easy to put on. Made in soft and cosy pilé from Helly Hansen. Good size awarness.

Lined with recycled fleece from Italy. A wind-block membran inside the lining fpr ear protection.

Cute fur-hat for the little ones, with ears on the top and an cuff towards face and neck to prevent cold wind to reach the ears. Washable Fake-fur in100% polyester. Lined with recycled fleece from Italy. A wind-block membran inside the lining for ear protection.

Size: 48 - 50 -52

Size: 48 - 50 -52

• Nice fit • Recycled fleece in lining from Pet-bottles. Oeko-tex certified • Helly Hansen pilé • Chin-strap • Wind-block

• Nice fit and good size awernes • Recycled fleecelining from Pet-bottles. Oekotex certified • Easy care, wash in 30 degree.

• Chin-strap with sliding look • Wind-block

11406

Design in Sweden manufactured in Latvia.

11303

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LIMA 11207

Warm winter hat in knitted fleece. A fury tail in fake-fur and a small peak for sun/snow protection. Reflective piping on the peak and in back for safety. Made in soft and cosy fleece from Polartec. Good size awarness. Lined with recycled fleece from Italy. A wind-block membran inside the lining fpr ear protection.

Size: 48 - 50 -52 - 54 - 56 Design in Sweden manufactured in Latvia.

Fabric: Polartec fleece 100% polyester.

• Nice fit • Recycled fleece in lining from Pet-bottles.

• Polartec fleece • Reflective piping in front and back • Wind-block

TIVEDEN 16002

Headband for kids. Perfect mid-season and winter outdoor outfit. Warm and cosy recycle fleece from Lanificio Becagli.

Black elastic edge band. Windblock between the layers protects the ears.

Size: One-size

• Nice fit • Recycled fleece from Pet-bottles.

• Easy to wear - light weight.

• Quick-dry • Name label inside • Windblock

Designad i Sverige. Tillverkad i Lettland.

Yttermaterial: 100% Polyester från återvunna petflaskor. Öko-tex certifierat material enligt standard 100.

VINDELN 15701

Merinowool beanie for kids and teens.

Perfect midseason outfit TThin but warm, double layer Soft and confortable next to skin.

Easy to wear, only 45 grams Reflective label in front Fabricl: 100% Merinowool. Wool from New Zeeland, produced in Italy.

Size: One size (suits head measurement 52 - 55 cm)

HEMAVAN 17802

Merinowool neck for kids and teens.

Perfect midseason outfit TThin but warm, double layer Soft and confortable next to skin.

Easy to wear, only 43 grams Name label inside.

Fabricl: 100% Merinowool. Wool from New Zeeland, produced in Italy.

Size: One size (suits head measurement 52 - 55 cm) REDA, our Italien supplier, have 30 000 sheeps and three farms in New Zealand. The farms supplys raw materials for all fabrics made in Reda,Italy and the company can have supervision of the entire production chain. Reda started the family business 1865 and they are still producing the most lovely merinowool fabrics.

Designad i Sverige. Tillverkad i Lettland.

Yttermaterial: 100% Merinoull. Ull från Nya Zeeland beredning och vävning i Italien. Öko-tex certifierat material enligt standard 100.

SAREK - all-in-one hat

JOKKMOKK - Trapper hat

FORSA - 100% merino wool

HÅLLÖ- Waterproof Sou’wester

GROWN-UPS To celebrate our 20th anniversary in 2019, we created a series of caps for adults. Four favorites from the children’s collection became the body of our new adult collection, ”Grown-Ups”. Lets get mom, dad and older siblings outdoor for som fun.

Wilma & Morris founder and Chief designer, Anita Stray We are a family run company that was born in Kolsva in the middle of Sweden. Our mission is to keep children warm and dry no matter the weather.

I love to develope small details that improves the hats and makes a better experience for us outdoor.

This year we lounge a new collection for adults, hope you like it;)

Address: Wilma & Morris AB , Bruksgatan 27 , SE-731 13 Kolsva , Sweden , Phone: +46 70 6882601 www.wilmamorris.com e-mail: info@wilmamorris.com , faceboof.com/wilmamorris , instagram.com/wilma_morris