What is O2O commerce and how does it benefit your business?
The B2C and B2B buzzwords are known to the majority of the business community, but there is another buzzword making its way into mainstream business lexicon – O2O. O2O stands for “online to offline,” and sometimes referred to as “brick and click.” The meaning behind the term is simple – digital marketing that makes your online prospects buy from your storefront. O2O is obviously most useful for companies with physical storefronts and a localized marketing strategy. However, the technique can work for businesses that are marketing to regional and even global audiences, depending on the industry. Companies with physical storefronts and ecommerce interfaces should definitely consider this integrated marketing strategy that builds an audience from both platforms to broaden the reach of a business or brand. Which way does O2O work? It is true that we defined O2O as online to off-line commerce, but the truth is that the customer journey can work either way. O2O is more often defined as online to off-line because this strategy allows a company to broaden its audience using a wider network of potential customers.