SELLING YOUR PROPERTY
CONTENTS
MEET BRIAN WILLIAMS
Born and raised in Key Largo, Florida into an active family whose livelihood was anchored in a thriving real estate business, it was a natural fit when Brian Williams followed their footsteps into the industry. Brian entered the dynamic world of real estate as a licensee in 1998. Today he is a well-respected Associate Broker with Summit Sotheby’s International Realty and the former Director of Sales at one of Northern Utah’s most exciting ski resort developments, Powder Mountain. Over the past 25 years, Brian has been deeply involved in numerous areas of real estate, specializing in everything from resort/vacation properties, residential developments and resales, plus commercial real estate. After years of hands-on experience, Brian knows that rather than simply buying or selling a property, his clients are looking for a way to create a tangible legacy for themselves and their families.
In 2012, Brian and his family were ready to make a life change; he sold his successful Nevada-based real estate business and began his search for a mountain town in an area rich in four-season outdoor recreation and with a great quality of life. Brian found exactly what he was looking for in the resort community of Park City, where he would soon become the Director of Sales at Powder Mountain. Early on, the development was sold by invitation only, and this unique selling style enabled Brian to travel the globe meeting potential buyers that had been referred by existing owners. In 2020, the development had gained enough traction to merit the collaboration with a global brand to market the project further. Brian chose Summit Sotheby’s International Realty, a recognized and respected leader in Utah’s luxury real estate and development services industry.
Now backed by the global reach and power of the Sotheby’s Realty brand, Brian is able to deliver unmatched services and powerful results that go above and beyond expectations. His personable and professional character have allowed him to maintain solid relationships around the world, building a successful referral-based business from his past and repeat clients as well as his fellow associates in the industry. Brian is known for his calm, relaxed demeanor as well as his ability to listen and understand his clients’ needs. A firm believer in hard work and never settling, Brian’s extensive experience over the past 25 years has left him well-prepared to represent both individual clients as well as large scale developments like Powder Mountain.
When he’s not working in real estate or helping his clients find their next slopeside ski home, Brian stays active. If he is not playing tennis or golf, he is likely traveling abroad with his family to the next surf break. He and his wife also own Promote It Utah, a full-scale promotional products and custom apparel business in Salt Lake City. They live in Park City with their two daughters, who are avid dancers that keep their parents busy and laughing. Their family enjoys traveling the world together and spending time outside exploring the beautiful state they call home.
WHAT SETS US APART?
BRAND POWER
The powerful Summit Sotheby’s International Realty blue sign and iconic branding immediately differentiate our clients’ properties. The Summit Sotheby’s International Realty’s brand is aspirational, placing it in a league with brands like Tiffany & Co., Porsche and Gucci. This brand power attracts the attention of qualified buyers. It can be easy to assume all brokerages and real estate agents are the same. The truth is, here at Summit Powder Mountain and Summit Sotheby’s International Realty, we are passionate about being different - our unique qualities are at the root of all that we do. For us luxury is not a price point, it represents the high quality service, knowledge and experience that every client receivesregardless of price point.
DYNAMIC REAL ESTATE AND LIFESTYLE PARTNERSHIPS
Powder Mountain buyers are coming as a result of struggling to find inventory in Park City and other resort markets. Summit Sotheby’s International Realty owns and operates 12 offices across the state from St. George to Salt Lake City, including seven in Park City in addition to leading Sotheby’s Inernational Realty affiliates in select feeder markets across Lake Tahoe, Colorado, Palm Springs, and Las Vegas. Brian’s exclusive relationship with the Summit Series is supplemented by Sotheby’s International Realty’s clientele base including: 71 of Forbes 100 Wealthiest People, 253 of Forbes 400 Wealthiest Americans, 60 of Worth Magazine’s Benefactor 100 List, and 78 of Forbes 100 Wealthiest Americans. We are uniquely positioned within these networks to refer new clients to a brand new project concept with the sense of security that can only be provided when being backed by a global powerhouse like Sotheby’s International Realty.
ACCESS TO THE MOST TRAFFICKED REAL ESTATE WEBSITES IN THE WORLD INCLUDING SOTHEBYSREALTY.COM
93 % of all home buyers begin their search for a new home online. Summit Sotheby’s International Realty’s strategic online syndication ensures your property is displayed to a worldwide audience. Our client’s properties are syndicated to the most trafficked real estate websites to ensure your home is featured in top news, art, lifestyle and luxury real estate websites worldwide, including the Sotheby’s International Realty’s website, sothebysrealty.com, the #1 most trafficked website in the world for luxury properties. By listing with Brian your property will be up front and center on this exclusive website.
DIGITAL AND PRINT MARKETING
Summit Sotheby’s International Realty has Utah’s only in-house, award-winning advertising agency devoted to the marketing of my clients’ properties. This team consists of graphic designers, videographers, photographers, copy writers and digital marketing experts who fully understand what is required to sell your home. Within this booklet you will find key marketing samples showcasing our award-winning approach to real estate marketing. Only by listing with Brian will your listing will receive the same creative attention it deserves, attracting likeminded buyers from Utah and beyond.
TRANSPARENCY AND REPORTING
Each week, I will communicate with you about your property’s market position and potential buyer feedback along with any ad placements we have secured for you. Once a month, I will report on website traffic sources and the most viewed images driving interest to your property.
AS THE FORMER DIRECTOR OF SALES, BRIAN WILLIAMS IS THE MOST QUALIFIED REAL ESTATE PROFESSIONAL FOR POWDER MOUNTAIN OWNERS.
THE TEAM
Summit Sotheby’s International Realty is globallyrecognized for the sophistication of our services, our support staff and our daily execution of our operations.
The magnitude of our 70+ full-time support staff plus the unparalleled agent-to-staff ratio is unheard of in the real estate industry. As such, Summit Sotheby’s International Realty has attracted attention world-wide and has achieved various accolades and awards from Inman, T3 Sixty, Who’s Who in Luxury Real Estate, RealTrends and Utah Business Magazine.
When you work with Brian, you also get to benefit from our support staff, consisting of a full-time dedicated transaction management team, a full-time marketing manager, and an award-winning creative services department, including digital, content, print, photography and videography. We treat real estate as a privilege and we’re passionate about getting the job done - and done right.
Property Management Accounting
Business Development Director
President, Principal Broker
Executive Vice President In-House Contract Support
Transaction Management
OUR MARKETING STRATEGY
STEP ONE \ LISTING PREPARATION
1. Setup Meeting to Discuss Pricing Strategy
2. Listing Documents Signed
3. Professional Photography with Exterior, Interior, Twilight and Drone Shots
4. Professional Home + Lifestyle Video Shoot
5. Placement of the Iconic Summit Sotheby’s International Realty Blue Sign
STEP TWO \ LISTING PUBLICATION
1. Published on the Park City Multiple Listing Service (mls), Wasatch Front MLS and Sotheby’s International Realty’s Propietary Luxury MLS
2. Local, Regional, National and International Syndication to the Most Trafficked Real Estate Websites
3. Social Media Ad Featuring Lifestyle Video
4. Targeted Print and Digital Advertising in Our Proven Feeder Markets
5. Feature in Summit Sotheby’s International Realty’s Award-Winning, Bi-Annual Publication, Collections Magazine (230,000 copies annually)
6. Brian’s Network of Qualified Buyers “Just Listed” Email Blast
7. REALTOR® Database “Just Listed” Email Database
STEP THREE \ UNTIL CLOSING
1. Execute Your Property’s Customized Marketing Plan
2. Ongoing Seller Feedback on All Showings
3. Ongoing Online Traffic and Syndication Reporting with Analysis
4. Featured Listing in Summit Powder Mountain Email Blasts Until Sold
5. Recieved Offers Skillfully Presented to You and Negotiated from Acceptance to Closing
CURRENT LISTINGS
8465 E COPPER CREST ROAD, EDEN
5 BD | 6 BD | 5,681 SF | 0.58 AC LISTED AT $12,950,000
8349 E SUMMIT PASS ROAD, EDEN
2.7 AC LISTED AT $3,000,000
8507 E OVERLOOK DRIVE, EDEN 0.12 AC LISTED AT $1,700,000
1315 NORTH 6900 EAST, HUNTSVILLE
6 BD | 7 BD | 9,795 SF | 5.93 AC LISTED AT $5,500,000
8495 E COBABE COURT, EDEN 0.11 AC LISTED AT $1,950,000
19 EAST 480 NORTH, COALVILLE
5 BD | 4 BA | 4,320 SF | 0.45 AC LISTED AT $1,250,000
WE NEVER REST ON OUR LAURELS, WE CONTINUE TO REDEFINE THE HIGHEST STANDARDS.
SOTHEBY’S INTERNATIONAL REALTY
TESTIMONIALS
If you are looking to buy or sell on Powder Mountain Brian is the obvious choice. He is intimately connected to the Summit community and I run into him everywhere: L.A., Tulum and of course every time I’m on the mountain. He is my go-to source for referrals to builders, architects, chefs or anything I need. He is a true real estate professional.
– Erik Huberman, Summit Powder Mountain Homeowner
I’ve been searching for the past few years to buy land and build a ski house with direct ski access, unbelievable views, and the “greatest snow on earth”. Brian Williams helped me find that perfect lot on Powder Mountain. He is an outstanding agent. He spent the time with me to truly understand my goals. He is well-connected, professional and has a very in-depth knowledge of the long term vision at Powder Mountain.
– Bryan Beauchesne, Summit Powder Mountain Homeowner
BRIAN WILLIAMS IS CONSISTENTLY AMONG THE TOP PERFORMERS— NOT ONLY IN OUR COMPANY, BUT ALSO WHEN COMPARED TO OTHER AGENTS IN OUR UNIQUE MARKET. IT’S A TRUE TESTAMENT TO BRIAN’S ABILITY THAT HIS PRODUCTION AND SUCCESSES ARE INLINE, OFTEN EXCEEDING THOSE WORKING IN THE PARK CITY MARKET. BRIAN’S ABILITY TO NETWORK, BUILD STRONG RELATIONSHIPS AND EARN LOYALTY FROM HIS CLIENTS HAVE MADE HIM AN INVALUABLE ASSET.
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BRIDGETTE OSGUTHORPE PRESIDENT AND MANAGING BROKER, SUMMIT SOTHEBY’S INTERNATIONAL REALTY
