William liao portfolio

What to do?

Selected works of Kuan Wei Liao 2015 – 2018 AKA William Liao

What to do?

Selected works of Kuan Wei Liao 2015 – 2018 A.K.A William Liao

© 2018 ALL RIGHT RESERVED No portion of this book may be used or reproduced in many manners without permission from William Liao.

What to do?

00 Creating

table of contents Project 01

Bringing type loves together.

Project 02 Making the old into new for whiskey fans.

Project 03 Shining a light on those who suffer from OCD. Project 04 Celebrating the spirit of the harvest festival.

Project 05 Providing drivers with a smarter way.

Project 06 Riding horse with your dear fellas.

Project 07 Stepping up your sneaker game.

Project 08 Looking back what I have done for logos.

PROJE CT 01

PAPER N SCREEN

What to do?

01 Bringing

type lovers together.

Objective Design materials for a three-day hypothetical typography conference including a book, poster, and tickets.

Solution This conference is about how reading comprehension differs between book and screen by pairing typeface with colors. The goal is to improve reading comprehension and help designers make decisions about typography and color depending on the format.

Term

Course

Fall 2017

Typography 4

Instructor

Project

Ariel Grey

Paper n screen

01/08

WHAT TO DO ?

Before anything else, preparation is the key to success. — Alexander Graham Bell

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WHAT TO DO ?

01/08

PROJE CT 01

PAPER N SCREEN

13

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WHAT TO DO ?

01/08

PROJE CT 01

PAPER N SCREEN

15

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WHAT TO DO ?

01/08

PROJE CT 01

PAPER N SCREEN

21

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WHAT TO DO ?

01/08

PROJE CT 01

PAPER N SCREEN

25

PROJE CT 02

SONOMA COU NTY

What to do?

02 Making the

old into new for whiskey fans.

Objective Create one evolution label and one revolution package for an existing whiskey company.

Solution Sonoma County Distilling Company, founded in 2010 as one of the first two hundred distilleries in the United States. I upgraded the current label by using bold type to make the product category more clear. I created the other label for a high-end whiskey by using vintage elements for a more exclusive look.

Term

Course

Spring 2017

Packaging 4

Instructor

Project

Thomas McNulty

Sonoma County

WHAT TO DO ?

02/08

In order to succeed, we must first believe that we can. — Nikos Kazantzakis

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WHAT TO DO ?

02/08

PROJE CT 02

SONOMA COU NTY

31

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WHAT TO DO ?

02/08

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WHAT TO DO ?

02/08

PROJE CT 02

35

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WHAT TO DO ?

02/08

PROJE CT 02

SONOMA COU NTY

37

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WHAT TO DO ?

02/08

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WHAT TO DO ?

02/08

PROJE CT 02

41

PROJE CT 0 3

OCD

What to do?

03 Shining a light on those who suffer from OCD. Objective

Create a publication and a card set for the Anxiety and Depression Association of America (ADAA).

Solution ADAA founded in 1979. It is an international nonprofit organization dedicated to the prevention, treatment, and cure of anxiety, depressive, obsessive-compulsive, and trauma-related disorders through education, practice, and research. I used typography and illustration to inform the audience what it is like to have OCD.

Term

Course

Spring 2017

Visual Systems 2

Instructor

Project

Sean McGuire

OCD

03/08

WHAT TO DO ?

Attitude is a little thing that makes a big difference. — Winston Churchill

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WHAT TO DO ?

03/08

PROJE CT 0 3

OCD

47

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WHAT TO DO ?

03/08

PROJE CT 0 3

OCD

49

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WHAT TO DO ?

03/08

PROJE CT 0 3

OCD

55

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WHAT TO DO ?

03/08

PROJE CT 0 3

OCD

57

PROJE CT 04

AMIS

What to do?

04 Celebrating

the spirit of the harvest festival.

Objective Create two table wine labels and one high-end label for an existing winery Shu-Sheug Valley.

Solution The Amis “Harvest Festival� is the important annual festival for indigenous tribes in Taiwan. The main purpose of the festival is to bless successfully harvested crops gathering to celebrate. I created the wine labels based on the symbols of the Amis, such as the totem to represent the hospitality of the Amis people.

Term

Course

Spring 2016

Packaging 2

Instructor

Project

Christine George

Amis

04/08

WHAT TO DO ?

Success is where preparation and opportunity meet. — Bobby Unser

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WHAT TO DO ?

04/08

PROJE CT 04

AMIS

65

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WHAT TO DO ?

04/08

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04/08

PROJE CT 04

AMIS

69

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WHAT TO DO ?

04/08

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WHAT TO DO ?

04/08

PROJE CT 04

AMIS

73

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WHAT TO DO ?

04/08

PROJE CT 04

AMIS

75

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WHAT TO DO ?

04/08

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WHAT TO DO ?

04/08

PROJE CT 04

AMIS

79

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WHAT TO DO ?

04/08

PROJE CT 04

AMIS

81

PROJE CT 05

CAR LAB

What to do?

05 Providing

drivers with a smarter way.

Objective Create a convenient monitoring automobile application for a hypothetical new tech company, Car Lab. Solution Car Lab helps empower drivers with knowledge about themselves and their cars so they can be safer and drive smarter. Unlimited car monitoring can save drivers a trip to the mechanic for minor issues. I created this application with a simple user interface to make it easy to use.

Term

Course

Spring 2016

Graphic Design 3

Instructor

Project

Shadi KashefiZadeh

Car Lab

WHAT TO DO ?

05/08

Self-belief and hard work will always earn you success. — Virat Kohli

PROJE CT 05

CAR LAB

89

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WHAT TO DO ?

05/08

PROJE CT 05

CAR LAB

91

PROJE CT 05

CAR LAB

93

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WHAT TO DO ?

05/08

PROJE CT 05

CAR LAB

95

PROJE CT 06

PBIEC

What to do?

06 Riding horse

with your dear fellas.

Objective Create a revised of a user manual and merchandising for Palm Beach International Equestrian Center (PBIEC).

Solution PBIEC is considered the most recognizable equestrian sporting venue in America today, hosting hunter jumper horse shows year-round. The goal was to bring a new look to the equestrian industry. I designed with a modern and simple logo to attract new member.

Term

Course

Spring 2016

Strategies for Branding

Instructor

Project

Thomas McNulty

PBIEC

WHAT TO DO ?

06/08

Success is steady progress toward one's personal goals. — Jim Rohn

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WHAT TO DO ?

06/08

PROJE CT 06

PBIEC

101

PROJE CT 06

PBIEC

103

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WHAT TO DO ?

06/08

PROJE CT 06

PBIEC

105

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06/08

PROJE CT 06

PBIEC

109

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06/08

PROJE CT 06

PBIEC

111

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WHAT TO DO ?

06/08

PROJE CT 06

113

PBIEC

COMPETITION COMPETITION

Competing horses of allCompeting levels fromhorses 4 yearof olds all levels to 4 star. from 4 year olds to 4 star.

PROJE CT 07

SNK R

What to do?

07 Stepping up

your sneaker game.

Objective Create publication including magazine, website and an application for an existing street brand.

Solution SNKR is a publication that delves deep into sneakers and the sneakerhead culture and collectibles. This issue is about latest trends in Nike’s designs over the prior year. I focused on attracting readers attention through bold color and an organized layout.

Term

Course

Fall 2016

Visual Systems 1

Instructor

Project

Julia Lemke

SNKR

WHAT TO DO ?

07/08

I do the very best I know and I can; and I mean to keep on doing so until the end. — Wernher von Braun

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WHAT TO DO ?

07/08

PROJE CT 07

SNK R

119

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07/08

PROJE CT 07

SNK R

121

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07/08

PROJE CT 07

SNK R

123

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07/08

PROJE CT 07

SNK R

127

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Sketch

07/08

WHAT TO DO ?

9 41 AM

100%

Sketch

9 41 AM

100%

Sketch

100%

SNKR

SNKR

SNKR

9 41 AM

HUARACHES

AIR FORCE 1

ROSHE

HUARACHES

AIR MAX

Sketch

9 41 AM

100%

SNKR

Sketch

9 41 AM

100%

Sketch

100%

SNKR

SNKR HUARACHES

9 41 AM

SNKR

WHERE TO BUY

ABOUT US www.nike.com

www.bait.com

Shirow

March 3, 2016

The Nike Air Huarache Menʼs Shoe updates a track staple for everyday wear with Dynamic Fit technology. Signature details pay tribute to Tinker Hatfieldʼs ʼ91 original, including a color blocked heel cage and Neoprene sleeve.

WHERE TO BUY

www.hbs.co m

SNKR was founded on 2011/11/11 with a simple goal to create a premium retail activation friendly environment for the elite consumers from different product categories and bring them under one roof and cross sell the limited edition products from footwear sneakers, apparel brands, and collectibles.

SNKR has evolved quickly from a retailer to partnering with the best brands in the industry to work on countless collaborations and exclusive special makeups for its consumers. SNKR is also the USA halo activation and licensing partners for global giants such as Microsoft, Sony, Universal Pictures and Dreamworks.

PROJE CT 07

129

SNK R

Sketch

9 41 AM

SNKR

100%

PROJE CT 08

LOGOS

What to do?

08 Looking back

at the logos that I have done.

08/08

WHAT TO DO ?

I love doing logos.

I've been a graphic artist all my life. — Tim Allen

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WHAT TO DO ?

08/08

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WHAT TO DO ?

08/08

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08/08

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08/08

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08/08

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08/08

What to do?

Thank you all for being in my life.

TO MY FAMILY There are no better words to use today than "thank you," Mom and Dad. You have given me the greatest gift of all: an education, the best legacy that parents can pass on to their child. Thank you so much for believing in me. You are the best parents in the world, and I owe my success to you.

TO MY INSTRUCTORS Mary Scott, Thomas McNulty, Ariel Grey, Christine George, David Hake, Sean McGuire, Amy Broadbent and Julia Lemke, Without your helpfulness and directness, school would have been more challenging. Thank you for being a part of my graphic designer life.

TO MY FRIENDS Thank you all of my friends at Academy of Art University, Thank you guys for always supporting and encouraging me. You are the true friends and I want you to know how much I love and appreciate you. You are the best.

DESIGNED BY William Liao

PHOTOGRAPHY William Liao & Digital Studio PRINTING Giant Horse BINDING The Key Printing & Binding TYPEFACE San Francisco Pro SOFTWARE Adobe Creative Cloud