POD SHOES BRAND BOOK

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ORIGINALS

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ABOUT POD ORIGINAL Founded in London, in 1976. The POD name derived from an acronym for ‘Product of Desire’. POD challenges expectations of what a British shoe should be, striking the balance between rich heritage and progressive fashion designs. The original, cult POD style, Jagger, was created as a reaction against the platform shoes and flares trend that had become popular in the early 1970s. The owners of the brand, Bill and Tony, wanted to design a flatter, more casual shoe to be worn with straight fitting jeans. ORIGINALS

Today, Jagger is POD’s most iconic design, first produced in 1976. The unique features of Jagger include heavy mudguard twin stitching, a crepe sole and a stitch-out design, which creates a versatile, stylish shoe that over-delivers on style, quality and comfort. The POD collection is designed in England and manufactured in Portugal; in the same factory the collection was first produced with in the 70’s. The factory was founded in 1935 and is today’s oldest shoe factory in Portugal, so they know a thing-or-two about high-quality shoes. POD releases products in very limited runs, so they are able to ensure the elimination of almost all wastage and only buy what is required. POD is committed to creating great footwear with care.

Designed in England – Skilfully Crafted - Ethically Sourced

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WHAT MAKES A POD ORIGINAL SHOE? THE ICONIC POD LOGO Simplicity in its finest form, need we say any more? THE NATURAL ROPE LACE Also known as the round woolly lace. Made by us, especially for your PODs. THE THICK CREPE SOLE A natural shock absorber and insulator, the POD Original crepe exudes quality. Stitched comfortably underneath our distinctive upper designs, the thick contrasting sole makes our shoes unmistakably POD. THE RICH SOFT LEATHER Since 1976 we’ve combined soft leather hides and quality materials with our signature stitch-down construction. So, as well as providing your feet with unparalleled comfort, your POD shoes will shape to fit the arches of your feet and will mould to your exact pressure points. Your shoes will become unique to you and only you. Man’s best friend.

ORIGINALS

THE HEAVY CONTRAST STITCHING Not one to blend into the crowd, we like to highlight each individual twist and turn of the POD design and what better way to outline those elements than with our heavy contrast stitching?

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2022 COLLABORATION HANON x POD Jagger ‘Space Biscuit’ We present a collaboration with HANON with a psychedelic take on our cult Jagger silhouette, dubbed the ‘Space Biscuit’. Inspired by the cultural phenomenon of rave, the late 1980’s gave birth to Acid House, a movement that gripped the country and changed the cultural landscape beyond recognition. Set against the backdrop of disused industrial spaces, new sounds emanating from Chicago and liberated ways of thinking, transformed these spaces and those who passed through them into another world. Detailing arrives via a Flame branded leather looped tongue label with bar tack stitch, alternating HANON & POD debossed leather tabs, and a purple leather lining. Further branding has been applied along the collar by way of a debossed ‘Product of Desire’ callout, a set of dual branded leather laminate footbeds featuring a custom Pod logo print evoking the graphics on posters and clothing from that era. Lastly, a custom heel window has been made allowing for both HANON & POD script branding against an apt era-friendly vibrant tie dye effect.

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Let’s chat shoes:

Email: customerservice@pod-shoes.com Call: +44 (0) 1924 820 282

Pod Footwear, Bottom Boat Road Wakefield, WF3 4AY

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