ONLINE TROLLING: WHEN PLAYING DEVIL’S ADVOCATE IS NO DEFENCE Until last week East London GP Dr. Arvind Madan held the prestigious post of Director of Primary Care for NHS England. Charged with providing clinical leadership for the transformation of primary care provision, Dr. Madan was effectively the most senior GP in the country. Not anymore. Following revelations that he had created the online profile ‘Devil’s Advocate’ and had repeatedly posted comments that were highly critical of GPs on a widely read medical online publication; Dr. Madan has abruptly resigned his post.